Docstoc

Free Online Video Marketing Guide

Document Sample
Free Online Video Marketing Guide Powered By Docstoc
					Online Video Ads
The Internet’s No.1 Marketing Tool
It started with a blog. A simple content management tool that enabled anyone, even without too much technical ability, to connect to the rest of the world. People could share their thoughts, their advice and their reviews. Other people could read them and then comment on them. Blogs became a valuable source of content on the Web and led the way for other forms of media content to be created, shared and distributed. Technorati collected our blogs and made them easy to share. Delicious gave us a platform to share our bookmarks. Flickr enabled us to share our photos. Itunes made it easy to share our podcasts. Myspace gave us the opportunity to share our souls. Web 1.0 gave way grudgingly to Web 2.0. High speed broadband connections have become universal and have enabled Video Sharing to become the dominant force of the Web 2.0/Social Media Revolution. This report has been written for the benefit of any online marketer:         with a product or service to sell wanting more subscribers to their lists with affiliate products to promote eBayers with items to sell realtors bands, authors, artists etc auto dealers professional service providers

Do you want to learn how to plan, create and distribute your short promotional messages using the POWER of Online Video Ads and Social Media?

Brought to you by Video Wildfire.com

The Video Ads BLUEPRINT Part 1
How To Use Short Promotional Videos as Part of an Overall Social Media Marketing Campaign

Definitions:
Internet Video Marketing The production of vibrant, good quality video content for the purpose of generating leads, sales and publicity. Social Media Marketing Internet Marketing with a social dimension and generally with some form of human interaction. ……………………………………………………………………………………………………………………………………………………………………….

Soundbytes:
Online Digital Video: The most powerful and cost effective method of reaching your target market. Video Ad: A short (2/5 min) promotional video designed to attract customers into your sales funnel. Social media: “Participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission.” (http://en.wikipedia.org/wiki/Social_media ) …………………………………………………………………………………………………………………………………………………………………………

Copyright © VideoWildfire.com

2

A Video Ad is not an ad in the conventional sense. In Web 2.0/Social Media terms it’s a “promotional video that provides valuable information that answers a problem the viewer has” enabling you to start conversations and build relationships with potential customers.

What’s Inside?

Brought to you by Video Wildfire.com

Introduction Page 8

Copyright © VideoWildfire.com

3

Brought to you by Video Wildfire.com

1

What You Need to Know About Video Marketing
 7 Main Benefits  Video Marketing Strategies  Proof Video Marketing Works

Page 11

Brought to you by Video Wildfire.com

2
What You Need to Know About Social Media Marketing
 Most Powerful Elements  Why Use Social Media  How To Use Social Media

Page 33

Copyright © VideoWildfire.com

4

Brought to you by Video Wildfire.com

3
What You Need to Know About Optimizing Your Videos for Search Engine and Social Media Traffic
 Google’s Universal Search  Keywords and Tags  The Metadata

Page 38

Page ??
Brought to you by Video Wildfire.com

4
What You Need to Know About Creating and Publishing Your Video Content
 Types of Video Ads  Making Your Own Video Ads  Video Ad Submission

Page 46

Copyright © VideoWildfire.com

5

Brought to you by Video Wildfire.com

5
Putting It All Together
“The Video Ad Blueprints”
    Setting Up a Campaign Anchor Text Links Content Delivery Essential Traffic Sources

Page 51

Brought to you by Video Wildfire.com

6
Can You Take Advantage of Using Promotional Videos as Part of a Social Media Marketing Campaign?
 Case Study 1 – Indie Band from Chicago  Case Study 2 – Auto Dealership from New York

Page 78

Copyright © VideoWildfire.com

6

Brought to you by Video Wildfire.com

7

About Video Wildfire.com Easy Submission to:
 50 Video Sharing Sites  40 Social Bookmarking Sites  25 Blog/RSS Directories

Page 90

Brought to you by Video Wildfire.com

8
The Conclusion
 Video Marketing is Here To Stay  Video Ads Will Change Your Life

Page 97

Copyright © VideoWildfire.com

7

Introduction
How To Use Short Promotional Videos as Part of an Overall Social Media Marketing Campaign

Do you give your potential customers the choice as to how they consume your marketing message? What are the alternatives? An eBook that can be read on your computer screen An eBook to be read away from the computer on an eBook reader An eBook that can be printed, bound and read An Audio book A video to be viewed online A video that can be viewed “on-the-move” on an iPod… How do your potential customers find your marketing messages? From a major Search Engine A back-link from another site A strategically placed ad or banner ad What are Social Media Sites? Sites that enable human interaction Sites that enable human connectivity Sites that enable sharing of different medias Sites that enable voting/rating Bookmarking and Networking Have you got a strategy for driving targeted traffic to your offers? Article Marketing Banner Advertising Affiliate Marketing PPC Advertising Blog Marketing There’s traffic that is paid for and traffic that comes FREE! This manual is about attracting eyeballs for FREE.

Copyright © VideoWildfire.com

8

What are the most highly trafficked sites on the Internet? Search Engines – Google, Yahoo and MSN Live Video Sharing Sites – Youtube, GoogleVideo, Blip etc. Blog Platforms – Blogger, Wordpress, Livejournal etc. Photo Sharing Sites – Fotolog, Flickr etc. Social Networking Sites – Myspace, Facebook, Hi5 etc. This manual is about using Video Ads and Social Media to achieve your business objectives. Video Ads + Marketing = Video Marketing Video Marketing + Social Media Optimization = $$$ More Profits $$$ This Manual will reveal Strategies that will put your marketing efforts on Steroids. You need to produce lots and lots of well optimized video ads – think creatively – think “series” with episodes – your own TV station – use the audio file and create your own Radio Station – then distribute them – wildly! Think about yourself and your target market – think outside the box – create Video Ads with a definite objective. Think what a difference 1 video promotion a month would make to your marketing mix. Think 1 a week. Think 2 or 3 a week. The sky really is the limit once you take action. You need to experiment – see what works for you. Find the formula that ends up in more sales/optins etc. Have you got a business plan? Have you got a marketing blueprint that will guarantee online success? The object of this report is to give you the basic tools and strategies that you will need. I have purposely kept things simple. There are literally hundreds of quality video sites, social bookmarking sites, blog directories and social networking sites that can be used to get your sales messages “out there”. I have reduced the strategies in the “Blueprint Module” to manageable proportions. Once you understand the principles you can expand them as and when.

Copyright © VideoWildfire.com

9

If a picture is worth a thousand words – What is a video worth ?

A Basic Video Ad/Social Media Promotional Campaign
Squidoo PR 7 Hubpages PR 6 Myspace PR 8 Del.icio.us PR 8 Blinklist PR 7 De.lirio.us PR 7 Youtube PR 8 Google Video PR 9 Metacafe PR 7 Wordpress PR 8 Blogger PR 9 Livejournal PR 8 Technorati PR 8 Blogdigger PR 7 Syndic8 PR 6 Optin Page Sales Page Affiliate Link etc.

TRAFFIC

$$ PROFITS $$

Social Networks

Social Bookmarks

Squidoo Hubpages Myspace.etc.

Del.icio.us Blinklist De.lerio.us etc.

Blog/RSS Directories

Your Blog Platforms

Technorati Blogdigger Syndic8 etc.

Wordpress Blogger Livejournal etc.

Video Sharing Sites

Youtube Google Video Metacafe etc.

VIDEO AD 1
Copyright © VideoWildfire.com

10

Forgive me but I would like to put a small advertisement here: If you use the Video Wildfire software – we can spread your sales message in a very short space of time to: 50 of the very best Video Sharing Sites 25 top Social Bookmarking Sites 15 Top Social News Sites 25 high traffic Blog and RSS Directories Using it will save you a tremendous amount of time. Use it in tandem with our Basic Social Networking strategy and you’ll achieve a tremendous traffic boost, a multitude of backlinks and a huge increase in the value of your brand or online profile. I hope you’ll see the logic in using such a time saving tool at such a very reasonable monthly price - $19.99. How much is your time worth? If you decided to do 1 promotion per month and just submitted your Videos and sales messages to over 100 destinations – do you value your labour at less than $19.99? In the “Blueprint Module” you’ll find templates to help you do it all yourself if you so desire.

I will be very happy if you invest in our software. I will also be very happy if you end up understanding and appreciating the power of Online Video Marketing and using it as the Flagship of the Social Media Marketing Revolution.

Enjoy and Take Action
(Actions speak louder than words and Video Ads will make you money)

Copyright © VideoWildfire.com

11

Roger & Shaun Hurley
Developers of Video Wildfire – The Logical Choice

1. What You Need to Know About VideoMarketing

Why use Video as the spearhead of your marketing campaigns? There are Seven Main Reasons or Benefits. 1. Video content will create a relationship with potential customers much more readily than traditional text or audio based content. 2. A well “optimized” video, with a comprehensive “distribution” strategy will generate incredible interest and traffic to your “offer” from: The video sharing sites such as youtube, myspacetv, Google video etc. – some of the most highly trafficked sites in the world. The major search engines – Google and Yahoo. They have both adopted a “universal” approach to search rankings that is to include not just the traditional text based results but higher rankings to photos, audio and of course mainly video content. 3. Well produced video content will quickly raise your online profile to “expert” status. Customers will flock to you ready and willing to be parted from their money. 4. All the major video hosting sites are FREE. They are all eager to display and promote as many “sales messages” as you can send them. It’s their business. A win - win situation. They get their advertising cash and you get exposure for your business. 5. Promotional Videos are relatively cheap to produce. Most of us have a camcorder, digital camera or camera phone. The software required is inexpensive or, in many cases, FREE. 6. Becoming a Video Blogger will elevate your status and trust among the online communities and Social Networking groups

Copyright © VideoWildfire.com

12

7. A good thumbnail of your video along with carefully chosen tags and keywords will “grab the attention” of potential clients on the most highly trafficked search engines and Social Media sites, to give you a huge advantage in an ever increasingly competitive marketplace. Some Video Marketing Strategies Demonstrate your offline product or service. Using videos in, or in place of, your news/press releases. Use short, one to three minute clips as a trailer for your video products (for example fitness videos). Create pre-sell videos for affiliate products. Demonstrate a new software product with screen capture videos. Video testimonials. Video tutorials. Interviews with “thought leaders” in your niche. Interviews with your staff, or partners, to build customer relationships. Create episodes on a particular theme that will grow into a TV type marketing channel. Create videos for online auction and classified ad sites. Create an Mp3 of the soundtrack to submit to the Podcast directories for additional exposure. Use comments on other peoples’ videos to drive traffic and generate backlinks (where possible) to your videos. Use comments on other peoples’ blogs to get traffic and links. Videos created for Job Seekers and Employment Agencies. Taking and promoting videos as a local service for businesses such as restaurants, hotels, people with a car or house to sell etc.

Copyright © VideoWildfire.com

13

Want a little proof that promotional Videos Get Noticed by Google and Yahoo? We produced a few short promotional videos of an annual procession that takes place in Marbella, the 3 Kings Parade, where three kings arrive (suitably robed) to give sweets away to everybody. The purpose was to advertise an apartment which we rent out in the summer. Two weeks later we took the following Screenshots of Google and Yahoo for the targeted key phrase “3 kings holiday in Marbella” Obviously it’s not a prime keyword, with just under 9000 search results in Google and 190,000 in Yahoo. I just want to demonstrate how they’ve paid attention to us. We used the VideoWildfire submission software to do the test. The first results appeared before the program had finished the submissions. The first showing up on Google in 3 minutes. Two weeks later we had 29 of the top 30 results on Google and 30 out of 30 on Yahoo.

Copyright © VideoWildfire.com

14

The First Page on Google

Copyright © VideoWildfire.com

15

The Second Page on Google
Copyright © VideoWildfire.com

16

Copyright © VideoWildfire.com

17

The Third Page on Google

Copyright © VideoWildfire.com

18

The First Page on Yahoo

Copyright © VideoWildfire.com

19

The Second Page on Yahoo

Copyright © VideoWildfire.com

20

The Third Page on Yahoo

Copyright © VideoWildfire.com

21

How to Use Video as the Spearhead of Your Marketing Campaigns.

1. On Your Blog. It’s not essential to have your own hosted blogsite, but it is highly recommended. You can use one of the free blog platforms such as Blogger or Wordpress.org. Main Benefits: 1. RSS Marketing - All blog platforms provide you with an RSS feed. Potential customers can be alerted automatically when you have made available new content. You can also create channels on iTunes and other videocasting directories 2. Create your own TV station eg Punk Music TV on your main blog site or set up a new blog on a new domain eg NewYorkAutos.tv as the target for your promotional video traffic ie your monetization site 3. You can provide a transcription of the video for the search engines as additional fodder for the search engines

2. On your “optin” or Sales Page Do you know the old adage “sell yourself and then sell what you’re selling”? Video enables this method. People can see you, hear your voice and generally relate and take a liking to you. How many websites are there where the owner/seller remains anonymous? A down to earth, even amateurish, video presentation WILL generate more optins, for email marketers, and sales than a solely text based message. It will distinguish you from your competition.

Copyright © VideoWildfire.com

22

3. Video Distribution To Multiple Video Sharing Sites We all know about the power of Youtube and Google Video but there are dozens of other hosting sites out there that will generate a lot of traffic for you and show up on the front page of Google and Yahoo.

A. Manual Submission Procedure 1. Go to 1st Submission Site 2. Join the Site – Fill in registration form and fill in: a. Email address b. First Name c. Last Name d. Username e. Password 3. Click and follow the email link to sites that require it 4. Before you upload your 1st Video: a. Enter Title of Video b. Enter Description of Video c. Enter Tags d. Select Category required e. Enter location of the video on your hard-drive 5. Click upload and wait 15 to 30 mins for average 20 Mb Video 6. Rinse and Repeat

Copyright © VideoWildfire.com

23

Here’s a List for you to refer to:

Video Sharing Sites
http://video.google.com http://video.yahoo.com http://www.youtube.com http://video.aol.com http://www.webshots.com http://www.collegehumor.com http://www.blip.tv http://www.motionbox.com http://video.msn.com http://www.dailymotion.com http://uncutvideo.aol.com http://www.metacafe.com http://stage6.divx.com http://www.esnips.com http://www.ifilm.com http://www.ning.com http://www.revver.com http://www.addictingclips.com http://www.atomfilms.com http://www.vimeo.com http://www.tubetorial.com http://www.current.tv http://www.ourmedia.org

Copyright © VideoWildfire.com

24

http://www.thedailyreel.com http://www.freevlog.org http://www.fireant.tv http://soapbox.msn.com http://vids.myspace.com http://www.veoh.com http://www.4shared.com http://www.multiply.com http://www.flurl.com http://www.break.com http://www.tinypic.com http://www.livevideo.com http://www.liveleak.com http://mix.lycos.com http://www.ebaumsworld.com http://www.heavy.com http://www.putfile.com http://www.fark.com/video/ http://www.sevenload.com http://www.guba.com http://www.grouper.com http://www.blinkx.com http://www.gorillamask.net http://www.vidilife.com http://www.dabble.com http://www.zippyvideos.com http://www.yikers.com

Copyright © VideoWildfire.com

25

http://www.glumbert.com http://www.jibjab.com http://www.flixya.com http://www.jumpcut.com http://www.videojug.com http://www.stupidvideos.com http://www.vsocial.com http://www.mefeedia.com http://www.videovat.com http://www.funnyhub.com http://www.dropshots.com http://www.yourdailymedia.com http://www.5min.com http://www.tagworld.com http://www.viddler.com http://www.spymac.com http://www.dailyhaha.com http://www.funmansion.com http://www.expotv.com http://www.truveo.com http://www.vmix.com http://www.eyespot.com http://www.danerd.com http://www.dorks.com http://tv.oneworld.net http://www.lulu.tv http://www.videobomb.com

Copyright © VideoWildfire.com

26

http://www.viddyou.com http://www.videodumper.com http://www.showmedo.com http://www.clickcaster.com http://www.teachertube.com http://www.mixpo.com http://www.scenemaker.net http://www.engagemedia.org http://www.vlogmap.org http://www.yourfilehost.com http://www.broadcaster.com http://www.buzznet.com http://www.mojoflix.com http://www.vidmax.com http://www.sumo.tv http://www.i-am-bored.com http://www.jokeroo.com http://www.funnyjunk.com http://www.vidiac.com http://www.dumpalink.com http://www.maniatv.com http://www.expertvillage.com http://www.thatvideosite.com http://www.kaneva.com http://www.godtube.com http://www.onetruemedia.com http://www.shoutfile.com

Copyright © VideoWildfire.com

27

http://www.twango.com http://www.sharkle.com http://www.clipshack.com http://www.guzer.com http://www.needforfun.com http://www.castpost.com http://www.bofunk.com http://www.holylemon.com http://www.getmiro.com http://www.funnydump.com http://www.mediabum.com http://www.babelgum.com http://www.lifelogger.com http://www.videowebtown.com http://www.ziddio.com http://www.myvideo.co.za http://www.mogulus.com http://www.dotcomedy.com http://mojiti.com http://www.pickle.com http://www.dailycomedy.com http://www.nelsok.com http://www.flukiest.com http://www.fliqz.com http://www.viewdo.com http://www.sutree.com http://www.zooppa.com

Copyright © VideoWildfire.com

28

http://www.eyeka.com http://www.dave.tv http://www.youare.tv http://www.funnyreign.com http://www.cuts.com http://www.voomed.com http://www.treemo.com http://www.hictu.com http://www.panjea.com http://www.dovetail.tv http://www.hungryflix.com http://www.dumpthe.net http://www.coull.tv http://uvu.channel2.org http://www.cozmo.tv http://www.yourkindatv.com http://www.filecow.com http://www.clesh.com http://www.ustream.tv http://www.vidivodo.com http://www.kwego.com http://www.blogtv.com http://www.funnyplace.org http://www.caught-on-video.com http://www.zanyvideos.com http://www.evideoshare.com http://www.clipblast.com

Copyright © VideoWildfire.com

29

http://www.bigcontact.com http://www.pixparty.com http://www.izimi.com http://www.zeec.net http://www.blogcheese.com http://www.skilltip.tv http://www.yurth.com http://www.wewin.com http://www.vidipedia.org http://www.qubetv.tv http://www.video123.com http://www.onfuego.com http://www.myextreme.ca http://video-upload.download.com http://www.vuze.com http://jaycut.com http://www.u2upfly.com http://www.freeiq.com http://www.megavideo.com http://www.funnyordie.com http://strmz.jot.com http://www.sclipo.com http://www.purevideo.com http://www.vume.com http://www.operator11.com http://www.tubearoo.com http://www.helpfulvideo.com

Copyright © VideoWildfire.com

30

B. Procedure Using the Video Wildfire Submission Software Step 1 - Things to do before Starting a Submission - Prepare: A Campaign Name (eg Testimonials). An Email address for the campaign - Set up a gmail account (eg rob12ab67@gmail.com)specifically for each campaign. Pick a user name for the video sites that will be unique eg “rob12ab67”, to correspond with your email address. On some sites your user name is your email address. Create a unique password (same for all sites). A first and last name. Step 2 - Create a Campaign a. Click Manage > Campaigns b. Click Create Fill in title and email c. Select Title Fill in first name, last name and country and Zip/Postal code d. Save and exit Step 3 – Joining the top 50 Video Sharing Sites a. Click the Manage > User Accounts button Select Campaign Enter Username and Password b. Select the 1st Video Sharing Site you want to join from the drop down list c. Click Load Registration Page Most fields will be pre-populated

Copyright © VideoWildfire.com

31

May need to: Put in date of birth Enter Captcha Enter Zipcode Click Terms and Conditions Create Profile Every site varies – follow instructions d. Click Save User e. Join the rest of the sites – f. When finished click Exit User Accounts. All the user accounts you have created will be saved and transferred to the Campaign Manager g. Email Confirmation Go through the emails and open the “click to confirm” links

Using our software it typically takes about 1 hour to join the 50 sites and follow the email confirmation links.

`Step 4 – The Video Upload Procedure a. Select Campaign from the Drop Down list b. Click Set Video Details Enter – Title, Description, Tags and File Location c. Select Category for each Site d. You’re ready to rock Under Auto Upload – select the sites for submission

Copyright © VideoWildfire.com

32

Click Start Automatic Upload button Step 5 – New Snapshot Feature a. The software captures an image (snapshot) of the last page of each site that was submitted to – this would typically display a message specifying that the video was successfully uploaded, or the last error message from the website. For example – if your title contains invalid characters, a message will be displayed to that effect. Step 6 – When required “one click” log in to the sites to: a. Edit metadata b. Add a thumbnail c. Delete unwanted videos d. Use the networking features of the sites e. Check that the videos are there!!!!! Step 7 – Spread Your Message with Video Wildfire a. Join and submit your post to 25 Top Social Bookmarking Sites b. Join and submit to 15 Top Social News Sites c. Ping any RSS feed to 25 top Blog and RSS Directories

More Features of VideoWildfire Below

Copyright © VideoWildfire.com

33

2. What You Need to Know About Social Media Marketing

Definition of Social Media Wikipedia says – Participatory online media where news, photos, videos,
and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become "popular"

Intro It started with a blog. A simple content management tool that enabled anyone, even without too much technical ability, to connect to the rest of the world. People could share their thoughts, their advice and their reviews. Other people could read them and then comment on them. Blogs became a valuable source of content on the Web and led the way for other forms of media content to be created, shared and distributed. Technorati collected our blogs and made them easy to share. Delicious gave us a platform to share our bookmarks. Flickr enabled us to share our photos. Itunes made it easy to share our podcasts. Myspace gave us the opportunity to share our souls. Web 1.0 gave way grudgingly to Web 2.0. High speed broadband connections have now become universal and, along with Youtube’s technology, have enabled Video Sharing to become the dominant force of the Web 2.0/Social Media Revolution.

Copyright © VideoWildfire.com

34

The Most Powerful Elements of a Social Media Marketing Campaign Video Marketing Social Bookmarketing Photo Marketing Podcast Marketing Blog Marketing Rss Marketing Social Network Marketing

Quality Content and Hard Work

Promotional Channels for Social Media Marketing Campaigns Text Based Blog Platforms Submitting to the Social Bookmarking Sites Blog directories and RSS engines Audio Based Podcast directories Photos Based Photo sharing sites Video Based Video Sharing Sites

Copyright © VideoWildfire.com

35

Submit to social video bookmarking sites. Video Blog Directories Network Based Social Networking Platforms Others On Blog Features: 1. Bookmarking Links to: Del.icio.us – Digg – Stumbleupon – Twitter - Technorati 2. Mybloglog

Why Use Social Media We’ve established the most powerful elements, and the main promotional channels, of a Social Media marketing campaign. How does it relate to your company? At a corporate level you may want to: Attract more customers. Enable potential clients to have a “peek” inside your organization to help them decide if they want to do business with you. Get feedback about your products or services Launch new products Put “new life” into existing products Improve customer support – and lower costs Create more effective news releases Strengthen client relationships Improve staff relationships and involvement in company matters

Copyright © VideoWildfire.com

36

Improve your online reputation Get your marketing messages global Create viral marketing campaigns Get a higher page result ranking on Google and Yahoo Find new business partners, JVs or affiliates

Traditional marketing typically relies on non-interactive messages to induce a response e.g. newspaper ads, brochures etc. Social Media encourages people to join in conversations with you – for example by leaving a comment on your blog or sending you a message on Facebook. How To Use Social Media

It’s very simple! Create compelling, exciting, humorous, informative, FREE CONTENT Distribute it to as many web destinations as possible Follow up by getting involved in the conversations you’ve initiated a.k.a. Soft Sell Marketing

Content You Need To Create Content that answers peoples questions, solves peoples’ problems, shows you are in tune with current thinking and even establishes you as a “thought leader”.

Copyright © VideoWildfire.com

37

The most important content is your blog. This is the hub that you will use to distribute your sales messages, build customer relationships and ultimately send them to your sales page or contact number. Write articles that are informative, unique and even controversial. Create videos that will attract attention. Produce podcasts for the “on the move” crowd. Encourage others to share your content by making it easy to add to the Social Bookmarking sites. Make it easy for people to subscribe to your RSS feed. Get involved on the micro-blogging sites like Twitter. Comments on other peoples’ blogs and in industry related forums. Be original and creative – track results and find what keywords lead to sales.

Where to Distribute Your Top Quality Content Video Sharing Sites Youtube – DailyMotion – Blip.tv Social Bookmarking Sites Del.icio.us – Blinklist - Magnolia Photo Sharing Sites Flickr – PhotoBucket - WebShots Podcast and Videocast Directories Podcast.net – PodcastPickle - iTunes Blog Directories Blogger – Wordpress - LiveJournal Rss Search Engines

Copyright © VideoWildfire.com

38

Bloglines – BlogPulse – Feed24 Social Networking Sites MySpace – FaceBook – Squidoo

Copyright © VideoWildfire.com

39

3. What You Need to Know About Optimizing Your Videos for Search Engine and Social Media Traffic
Search Engine Traffic and Social Media Traffic Traditionally somebody puts a keyword in, for instance, Google. Your site shows up and they arrive cold on your page. You’ve now got just a few seconds to grab their attention and make them want to do business with you. Using promotional videos you can add another step to warm up your potential customers. When your “optimized” video shows up on Googles’ search results, the searcher is directed to a location on YouTube or Blip.tv etc. If your presentation is compelling enough he or she will be able to see all the videos in your “channel” and then be directed to the link to your blog or your sales page with an element of “trust” already established. Gaining this trust is the hardest thing to achieve online. By submitting your videos to as many sites as possible you can also generate substantial traffic. Targeted traffic.

What You Need to Know About Google’s Universal Search. Online search is changing and Google and Yahoo are at the forefront. Google in the past has returned solely text based results. From my observations they were heavily into Blogs and to a lesser extent Forums in the recent past. Since the spring of 2007 they started to include images, podcasts and, from our video marketing point of view, videos from the video hosting sites. It’s obvious if someone who is looking to purchase, for instance, a food mixer, they would prefer to see a video of one in action, showing it doing exactly what the searcher wants it to do, rather than a static picture or a third party text review. By using videos as the spearhead of your marketing campaigns you will be well positioned to take advantage of this online revolution.

Copyright © VideoWildfire.com

40

Once you know what keywords are producing results for you, you will need to create new content every so often. From Google’s point of view the fresher the content the better. Don’t try submitting the same video with different metadata as the video hosting sites are already on top of that spam tactic. Keywords and Tags – The Keys to the Vault Keywords and key phrases are typically entered into a search engine to produce “search results” and associated text or video ads. Marketers spend a great deal of time and money ferreting out the words that produce a desired effect, for example sales or optins. Tags are an alternative way of getting your content found. They could be defined as user generated keywords. The main problem at the moment is that most people on the video sharing sites and social media sites haven’t a clue about using them. It’s my opinion that you shouldn’t get too hung up on them unless you understand their relevance and importance. From my tests for example – youtube are more likely to show your video if your keyword/s are in the title or description. I don’t think they give too much weighting to the user generated tags. My advice would be to investigate what is happening in your niche on some social sites. Video sites – YouTube, Google Video Bookmarking Sites – Del.icio.us, Blinklist Blog Directories – Technorati, Blogdigger Typically tags are more important on your blogs, as they are used to be found on the blog directories and on the Social Bookmarking sites. Having said that, tags that are niche or industry specific can be very useful. For Example: In the Venture Capital Industry these tags would be relevant Angel Investor Black-Scholes
Copyright © VideoWildfire.com

41

Blanket Loans So a list of the appropriate tags to target in your industry/niche would be a profitable exercise. How to Find and Use keywords For Your Campaigns Keywords are generally categorized as “prime keywords” or “longtail keywords”. “golf” or “golf course” would be considered “prime” keywords “Golf courses in Spain” is a “longtail” keyword. What we want is a list of “keywords” and “tags” for our campaigns. Keywords for the search engines and tags for the social sites. You need to understand the difference. Keywords are used by searchers to find information on the search engines. Tags are words that are generated either by someone who has created a blog or a video, or someone who has found your blog or video interesting enough to want to add it to their social bookmarks. Bear in mind that you’re not looking for thousands of keywords – just the top ones that potential customers would use to find you. For a given campaign probably 20 or 30 carefully chosen words and phrases will be enough to get you going. Divide them into a primary and secondary list. Plan your videos accordingly. Keyword Research Your DIY research can be done simply by using Google. Step 1 – Brainstorm your first list. You know your product or service better than anybody. Ask yourself what words potential customers would use to find your product. What are the problems that your product solves? Step 2 – A quick way of researching your competitors is to put allintitle: “your keyword” into Google. This will bring back the most closely related web sites to yours.

Copyright © VideoWildfire.com

42

Step 3 – Use the “view source” feature in your browser. Study the metadata in the Title, h1 (headings), description etc. and borrow a few words to build your lists. Tag Research The best resources are Technorati and Delicious. Particularly with Delicious you can see (with the Google toolbar) the actual Page Rank that Google hands out for every tag. Put in your keywords and look for “related tags”. We have provided a Tag Suggestion Tool in the Videowildfire.com membership area that will do the job for you including related keywords from Google and Yahoo.

Copyright © VideoWildfire.com

43

Conclusion a. Phrases are better than single words for search engine traffic. Single words are better than phrases for the video sharing tags. Use a comma separated list for example: Golf, courses, Spain, and not Golf+courses or golf_spain If you have golf and courses and Spain in your title and description the Youtube’s of this world will return your video at the top of their search results! b. If your business lends itself – localize your keywords. Google loves to use geographic locations. c. Don’t get hung up on keyword research tools. Use your own ideas and thoughts to generate your own unique list. What’s the point in having the same keyword list as a million others. d. Tags will probably gain more importance as time goes by and users get better at using them. e. Google and others are working on technology that will enable them to “read and tag” individual frames. So think of the future when creating your videos. More info http://demo.iupr.org/videotagging/youtube f. Don’t try and spam the video hosting and social media sites. In other words don’t include words like “funny” and “weird” if they bear no relation to your content.

How to Optimize Your Videos For Success The Metadata The metadata that you can use to optimize your video when you submit them to the video sharing sites generally includes the title, the description, the tags and the filename.

Copyright © VideoWildfire.com

44

The Title Having your targeted keyword in the “Title” is the single most important factor that will get your video found on both the video hosting sites and the main search engines. Try and keep it down to about 64 characters – this is acceptable to most hosting sites and generally will not be truncated. The Description Almost on a par with the title tag – repeat the targeted keyword once or twice. A fairly short but carefully constructed couple of paragraphs is generally better than a long description. The Tags If you want to be accepted by all the video sharing sites go with five tags (words) and no more than 64 characters. The Filename Try and get the targeted keyword in the filename for example Angelinvestor1a.wmv Target URL Try and get the targeted keyword in the filename for example www.yoursite.com/angelinvestor1.htm Thumbnails A thumbnail is the image that is displayed when your video is shown on the video sharing sites. They are a vital piece of the jigsaw and possibly the most time consuming to achieve. I conducted a survey of the 50 video sharing/social media sites as used by the VideoWildfire submission software and found that: 35 were taken from the half way frame 11 were taken from the 1st frame 2 were taken from the last frame 2 provided no information
Copyright © VideoWildfire.com

45

There are 13 sites that you can go back and edit after the submission has been accepted. The full survey results are in the VideoWildfire membership area.

Backlinks and Anchor text links Generally speaking the Video Hosting sites are not a good source of backlinks or anchor text links. There are a few sites that allow hyperlinks. From my experience try: DailyMotion Blip.tv Google Video iPernity Vimeo Youtube The VideoWildfire submission software includes sites such as Gather and MySpace which you can use for backlinks. An easy, basic “anchor text link” strategy is to join sites like Squidoo, Xanga, Wetpaint, Blogger and Wordpress, and interlink with your best key words and phrases. Video Optimization Tips Work hard to produce a title that will grab attention as well as contain your target keywords “How to” and “tutorial” type videos are very popular Use videos as “trailers” to other content you may have on your site Sites such as 5mins.com and AtomFilms are strongly against blatant advertising videos – you need to dress up your content as “informational” or “tutorial” to have them accepted.

Copyright © VideoWildfire.com

46

Embed your videos on your blog site and provide a transcription as search engine fodder Use Viddler or blip.tv to show videos on your site as they provide not only excellent players, but also the code for people to “embed” your video on their blog or site If you’ve produced a long video – break it into smaller “episodes” of 3 or 4 minutes. This enables you to use more of your target keywords and you won’t bore people to death Watermark your videos with your logo or the URL of your site Work hard to encourage people to “rate” or “vote” for your videos on the hosting sites

Video Wildfire.com
Leverage the Power of 50 Video Sharing sites 40 Social Bookmarking Sites 25 Blog/RSS Directories

Video Wildfire Can Help
Business Owners Internet Marketers Affiliate Marketers Realtors Bands Car Dealers SEO’ers Authors Artists Anyone With a Product or Service to Promote Online Who Wants to Make

Supercharge your Marketing Campaigns
Check Us Out

“More Money”

Video Wildfire.com

Copyright © VideoWildfire.com

47

4. What You Need to Know About Creating and Publishing Your Video Content

Creating Your Promotional Video Ads Don’t think that making videos is difficult. Windows and Apple have simple to use moviemaking software that enable you to drag and drop your way to a presentable video ad. You can make simple slides, add video clips or photos, add some nice transitions and save it all in an acceptable format for distributing to the video sharing sites. There are many excellent free resources out there, most of the video hosting sites have tutorials, so I don’t intend to reinvent the wheel. This is just an overview of the procedures involved. Study each area in turn, become an expert, get your creative juices flowing and become a successful videographer. It will be a skill set that will guarantee a profitable future. It could even lead you into creating promo videos for other businesses in your locality. There are three basic types of promotional video ads: 1. The “Talking Heads” type where you can simply use your webcam and a microphone. 2. Using your Camcorder to demonstrate a product or service or capture an interview. 3. Making Screencasts using Screen Capture Software to create compelling training videos, Powerpoint presentations and software demonstrations. Equipment Required Fast computer to do the editing work Cheap laptop (old or second-hand) to do the submissions for you, freeing up the memory of your workhorse computer Digital camera Camcorder and/or webcam

Copyright © VideoWildfire.com

48

Decent microphone A couple of lamps for correct lighting A green or blue backdrop for chromakey effects Software Required Editing software like Vegas Studio or Pinnacle FLV converter Useful Software That I Use Xilisoft Xilisoft Video Converter is powerful, universal AVI MPEG video converter which can convert a video file between all popular video formats such as converting WMV to AVI, WMV to MPEG, AVI to 3GP, converting H.264 video. It supports converting video files between DVD, VCD, SVCD, MOV, RM, AVI, MPEG, WMV, 3GP, h264, MP4, ASF, etc. In addition, the Video Converter provides a powerful way to convert video files to popular audio files, including MP2, MP3, AC3, RA, M4A, OGG, AAC etc. It supports APE, CUE decoding and audio CD ripping. All conversion processes are very easy and fast with excellent quality. Video Watermark Factory A fully featured yet easy-to-use software that allows placing a digital watermark or logo or text over an existing video in batch mode. Watermarks can be used for protection or adding comments to your movies. You may impose a watermark on a whole video file or on a specified section of the movie. Brand Your Video With A Watermark! Making your own videos No one can demonstrate your own product or service better than you can. You know the ins and outs of your business and probably can answer questions better than anybody. Learn how to use the equipment, master lighting, dive into the software and create the most professional videos possible.

Copyright © VideoWildfire.com

49

The important thing is to get as many, optimized, videos out there. There’s only so many hours in the day – optimize your time. The first step to making a promo video is establishing definite objectives of the campaign. Develop your plan. How many episodes? One long video ? The second step is “keyword” and “tag” research. This is probably the most important part of the operation. Build your videos and metadata from the ground up. If you’ve got an idea for a campaign with say five episodes – select your top 5 keywords and 10 secondary keywords and build your Titles and Descriptions around them before you start work on the actual production. The third step is to write your scripts. Be as creative and humorous as possible. Your aim is to “grab attention” and “build relationships”. The fourth step is to create and assemble all the photos, PowerPoint slides, video clips etc that you’ll need. The fifth step is to put it all together.

Publishing Your Promotional Video Ads There are various destinations for your videos: Your blog site Your squeeze pages Your sales pages The video hosting/sharing sites For your blog site, squeeze pages and your sales pages you’ll need to make or convert them to the flash (flv) format, host them on your server and then publish them. The other option is to upload them to a hosting site and embed the code in the appropriate places. I would recommend www.viddler.com or www.blip.tv over www.youtube.com or www.video.google.com as, for me, that’s more their business.

Copyright © VideoWildfire.com

50

Formats For Submitting Videos To The Hosting Sites I’ve tested submitting .mov, .avi and .wmv formats to the 50 video hosting platforms that the VideoWildfire software uses, including myspacetv, gather, multiply etc and, because I’m a Windows user, have settled on the .wmv format as the quality is good and the file sizes are smaller.

Manual Submission Without stating the obvious, you do need to submit your promo videos to as many of the video sharing sites as you can if you want to drive Google into a complete frenzy. How much time do you need to devote to this? Think 1Mb per minute per video to each site and that doesn’t include the necessary steps of joining, email verifications etc.

Using Submission Software Using the VideoWildfire software, I can set up a campaign, join the 50 prepopulated sites and verify the emails that 28 of the sites require in about an hour. I fill in the necessary metadata for the video – select the video and with one click the submission process starts. Regardless of the file size I can get on with other work and can check the uploads and correct any problems at my leisure. Then I’m ready to submit another few. I know I’m biased but VideoWildfire is probably the best Video Sharing Site management and submission program in the world. Spend time making your video ads and optimizing them – let VideoWildfire do the grunt work for you. Time is money.

Copyright © VideoWildfire.com

51

Conclusion Outsourcing of your video productions is an option. Prices are coming down but so is the quality. Once you’ve developed the appropriate skills to make your own videos you will be in a wonderful position to take advantage of the exciting opportunities that video marketing provides. Quality promotional video ads that are well promoted and distributed: Will explode your business Increase your traffic Increase the optins on your squeeze pages Increase your conversion rates Raise your online reputation Improve your search engine rankings Build trust with potential customers Build relationships with JV partners and affiliates Increase your PROFITS

Copyright © VideoWildfire.com

52

5. Putting It All Together

“The Video Ad Blueprints”
Introduction OK – the nitty gritty. The A to Z of using short promotional videos as the spearhead of a wider but basic (manageable) Social Media Marketing Campaign. Let’s start at the beginning. Is your sales funnel in place? Are you clear what the purpose/goal of the campaign is? Have you got the whole campaign planned? How many videos will there be in the series or is it a one off promotion? Setting Up a Basic Campaign There are thousands of sites that you can target for your marketing campaigns. Select a few to start with and concentrate on them – add more later. I will give you some lists of Social Bookmarking and Social Networking sites to study – choose the ones where you think your potential customers are! I’ll present to you the strategy that Video Wildfire simplifies and how you can replicate the procedure to get you underway albeit in a reduced way. Any plan worth its salt has to be manageable. The value of your own hosted blog Quality content will attract comments and start conversations with your readership. You can present all your content be it text, images or videos in one place to pass your traffic onto your offers. In a short time you can create the essential element of “trust”. The one ingredient that will dictate the success or failure of your Internet business.

Copyright © VideoWildfire.com

53

Thoughts on Social Media Profiles Be very careful how you present yourself on social networks. Before you start, visit as many sites as possible and look to see how other marketers are presenting themselves. There are basically three strategies: 1. Your main profile Use your own name for your main area of expertise Use your best content Keep active – update frequently with text, audio or videos Use comments, forums etc to boost exposure 2. Subprofiles Noms de plumes Perfectly legitimate way to make friends/contacts in other important areas of your strategies. Authors have used this method for ever. Just update regularly 3. Throwaways For quick promotions of, for example, affiliate products on the Blog and Social Network platforms. Example Promotion – Prepare: Title Banner ad for the product One post – 500 words One or two anchor text links to a squidoo lens or xanga page Once the promo is finished – forget and just bank the commission cheques

Copyright © VideoWildfire.com

54

How To Leverage Your Campaign Using The Social Media Networks

Target as a minimum Video Sharing Sites Social Bookmarking Sites Blog and RSS Directories Social Networking Sites If you have the content Photo Sharing Sites Podcast and Videocast Directories Strategic Tips Find where your potential customers are Spend some time in the Forums and Groups Put your content in front of them Leave comments Be original, controversial and humorous to raise your profile Think - KEYWORDS – TAGS – ANCHOR TEXT LINKS Get as much quality content on as many platforms as possible Use submission software to increase distribution and save time

Copyright © VideoWildfire.com

55

Profile of a Video Ad Campaign
50 Video Sharing Sites

25 Social Bookmarking Sites

35 Top Blog Directories & RSS Engines

Video Wildfire.com Manual Submission OR

Video Wildfire Traffic

Optin Page or “OFFER”

Video Ad

Social Media Traffic

Blog Platforms

Audio Platforms

Social Media Traffic Generation Methods
Photo Platforms
Brought to you by: VideoWildfire.com
Copyright © VideoWildfire.com

Social Networking Platforms

56

Campaign Procedure For Manual Submission Step 1 - Project Plan Template 1 Step 2 – Prepare The Keywords And Tags For The Campaign Template 2 Step 3 – Prepare Metadata For The Video Sharing Sites Template 3 Step 4 – Prepare Metadata For The Social Bookmarking Sites Template 4 Step 5 – Prepare Content For The Social Networking Sites Template 5 Step 6 – Prepare List of Video Sharing Sites To Join Template 6 Step 7 – Prepare List of Social Bookmarking Sites To Join Template 7 Step 8 – Prepare List of Blog And RSS Directories To Submit To Template 8 Step 9 – Prepare Simple Linking Structure Template 9 – Example

Copyright © VideoWildfire.com

57

Campaign Procedure Using The VideoWildfire Submission Tools Step 1 - Project Plan Template 1 Step 2 – Prepare The Keywords And Tags For The Campaign Template 2 Step 3 – Prepare Metadata For The Video Sharing Sites Template 3 Step 4 – Prepare Metadata For The Social Bookmarking Sites Template 4 Step 5 – Prepare Content For The Social Networking Sites Template 5 Step 6 – Prepare Simple Linking Structure Template 9 – Example

Copyright © VideoWildfire.com

58

Template 1 - Outline Plan of a Campaign 1. Name of Campaign

2. Objective of the Campaign

2. Profile of Your Consumers

3. How will you monetize the Campaign

Copyright © VideoWildfire.com

59

Template 2 - Keywords And Tags Keywords – Tags – Anchor Text Links For Campaign 1 Prime Keywords For Titles and Descriptions

Longtail Keywords For Titles and Descriptions

Tags For Video Sharing Sites, Bookmarking Sites and Blog Directories

Anchor Text Links for the Social Networking Sites

Copyright © VideoWildfire.com

60

Template 3 - Metadata For The Video Sharing Sites(3 Episodes)

Title of the Campaign

Campaign 1 – Video (Episode) 1

Date of Submission The prime and long-tail keywords you are targeting for S/E rankings Prime keywords Longtail keywords The Targeted Landing Page For Traffic (eg Squidoo Lens)

The Title

The Description

The Tags

The Promotional Video – Location on Hard-Disk

Copyright © VideoWildfire.com

61

Campaign 1 – Video (Episode) 2

Date of Submission The Prime and Long-tail Keywords You Are Targeting For SERPS Prime keywords Longtail keywords The Targeted Landing Page For Traffic (eg Squidoo Lens)

The Title

The Description

The Tags

The Promotional Video – Location on Hard-Disk

Copyright © VideoWildfire.com

62

Campaign 1 – Video (episode) 3

Date of Submission The Prime and Long-tail Keywords You Are Targeting For SERPS Prime keywords Longtail keywords The Targeted Landing Page For Traffic (eg Squidoo Lens)

The Title

The Description

The Tags

The Promotional Video – Location on Hard-Disk

Copyright © VideoWildfire.com

63

Template 4 - Metadata For The Social Bookmarking Sites

Video 1 The Title

The Description

The Tags

The Targeted URL

Video 2 The Title

The Description

The Tags

The Targeted URL

Copyright © VideoWildfire.com

64

Video 3 The Title

The Description

The Tags

The Targeted URL

Copyright © VideoWildfire.com

65

Template 5 - Content For The Social Networking Sites – 3 Examples

Squidoo Lens
Article 1

Title

Body Text

Targeted Anchor Text Links

Location of Photos/Banner Ads/Videos To Submit

Copyright © VideoWildfire.com

66

Hubpage
Article 1

Title

Body Text

Targeted Anchor Text Links

Location of Photos/Banner Ads/Videos To Submit

Copyright © VideoWildfire.com

67

Blogger
Article 1

Title

Body Text

Targeted Anchor Text Links

Location of Photos/Banner Ads/Videos To Submit

Copyright © VideoWildfire.com

68

Template 6 - List of Video Sharing Sites To Join Site Log in URL Name Password

Copyright © VideoWildfire.com

69

Template 7 - List of Social Bookmarking Sites To Join Site Log in URL Name Password

Copyright © VideoWildfire.com

70

Template 8 - List of Blog And RSS Directories To Submit To Site Log in URL Name Password

Copyright © VideoWildfire.com

71

Template 9 – Example of Simple Anchor Text Linking Structure

Video 1
Hubpage Article 1 Xanga Article 1

Hubpage Banner Ad

Main Wordpress Blog

Xanga Banner Ad

Flickr Photos

Myspace Article 1

360.yahoo Article 1

Myspace Banner Ad

Squidoo Lens 1

Xanga Banner Ad

Podbean Podcast

Copyright © VideoWildfire.com

72

Content Delivery Procedure

Manually
Submitting to the Video Sharing Sites Make a list of sites Create an account at each site Verify emails Enter the title, description and tags Submit Posting to the Social Bookmarking Sites Make a list of sites Create an account at each site Enter the title, description and tags Submit Pinging the Blog/RSS Directories Make a list and decide what RSS feed to ping Social Networking Sites Create a list of sites to target Create accounts Post content

Copyright © VideoWildfire.com

73

Content Delivery Procedure

Using the Video Wildfire Submission Software
Submitting to the Video Sharing Sites 50 Sites Pre-Loaded Create an account at each site using our “Easy-Sign-Up” tool – Enter your details once and they are auto-filled as you go through the sites. Under normal circumstances this will take less than one minute per site. Enter the title, description, destination URL and tags once for all sites Select desired categories Select the sites you want to submit to or select all of them Click “SUBMIT” – Go and make a coffee! Posting to the Social Bookmarking Sites 25 Sites Pre-Loaded Create an account at each site using our “Easy-Sign-Up” tool – Enter your details once and they are auto-filled as you go through the sites. Under normal circumstances this will take less than one minute per site. Enter the title, description, destination URL and tags Submit Post Posting to the Social News Sites 15 Sites Pre-Loaded Create an account at each site using our “Easy-Sign-Up” tool – Enter your details once and they are auto-filled as you go through the sites. Under normal circumstances this will take less than one minute per site. Enter the title, description, destination URL and tags Submit Post (Some sites eg Digg require Captchas)

Copyright © VideoWildfire.com

74

Pinging the Blog/RSS Directories 25 Sites Pre-Loaded Automatic Social Networking Sites Create a list of sites to target Create accounts Post content

Copyright © VideoWildfire.com

75

Here’s a List for you to refer to:

Social Bookmarking Sites
http://bookmarks.yahoo.com http://myweb.yahoo.com http://www.google.com/notebook http://favorites.live.com http://www.digg.com http://mystuff.ask.com http://www.technorati.com http://del.icio.us http://www.stumbleupon.com http://www.netscape.com http://www.reddit.com http://www.meneame.net http://www.fark.com http://www.ilike.com http://www.mog.com http://www.newsvine.com http://www.furl.net http://www.blinklist.com http://www.dzone.com http://www.clipmarks.com http://www.pligg.com http://www.kaboodle.com http://www.bumpzee.com

Copyright © VideoWildfire.com

76

http://ma.gnolia.com http://www.rollyo.com http://www.jaiku.com http://www.9rules.com http://www.startaid.com http://www.shoutwire.com http://www.bluedot.us http://www.gather.com http://www.simpy.com http://www.nowpublic.com http://www.plugim.com http://www.stylehive.com http://www.spurl.net http://www.blinkbits.com http://www.librarything.com http://www.blogmarks.net http://www.netvouz.com http://www.diigo.com http://www.wink.com http://www.corank.com http://www.popurls.com http://www.mister-wong.com http://www.backflip.com http://www.rojo.com http://www.shadows.com

Copyright © VideoWildfire.com

77

http://www.bloghop.com http://www.rawsugar.com

Social Networking Sites
http://360.yahoo.com http://spaces.live.com http://www.MySpace.com http://www.orkut.com http://www.facebook.com http://www.hi5.com http://www.friendster.com http://www.fotolog.com http://www.livejournal.com http://www.bebo.com http://www.xanga.com http://www.multiply.com http://www.linkedin.com http://www.piczo.com http://www.last.fm http://www.stumbleupon.com http://www.broadcaster.com http://www.gaiaonline.com http://www.mybloglog.com http://www.squidoo.com http://my.opera.com/community/ http://www.buzznet.com

Copyright © VideoWildfire.com

78

http://www.imvu.com http://www.twitter.com http://www.slashdot.org http://www.wayn.com http://www.classmates.com http://www.meetup.com http://www.vox.com http://www.blackplanet.com http://www.faceparty.com http://www.yelp.com http://www.ning.com http://www.secondlife.com http://www.myyearbook.com http://www.hubpages.com http://www.43things.com http://www.mog.com http://www.reunion.com http://www.xuqa.com http://www.ecademy.com http://uk.tribe.net http://www.tribe.net http://community.adlandpro.com http://www.greatestjournal.com http://www.nexopia.com http://www.care2.com

Copyright © VideoWildfire.com

79

http://www.mobango.com http://www.couchsurfing.com http://www.fanpop.com http://www.gazzag.com http://www.ryze.com http://www.unyk.com http://www.migente.com http://www.downelink.com http://www.bluedot.us http://www.gather.com

For the complete list visit Mark at reelseo.com

If You Don’t Do Anything Else! Target The Following Traffic Sources Youtube Google video Metacafe Squidoo Hubpages mySpace Del.icio.us Blinklist De.lirio.us Wordpress Blogger Technorati Blogdigger Syndic8

Copyright © VideoWildfire.com

80

6. Can You Take Advantage of Using Promotional Videos as Part of a Social Media Marketing Campaign
Virtually any online or offline business or organization can benefit from producing and distributing Video Ads. From a Corporate Marketing Manager to a Local Auto Dealership or Florists. Here’s a few examples: Internet Marketers Bands - Musicians Weight Loss Consultants Educational Services Auto Dealers Realtors Bloggers Non Profit Organizations Flower Retailer Churches Cosmetic Surgeons Authors

Here are Two case studies. Go to the one that is the most similar to your business model. I hope you get some ideas and inspiration and the realization that the procedures involved are not complicated or difficult. Video Ads will make you money. Case Study 1 – A new Indie band from Chicago Case Study 2 – An Auto Dealership from New York

Before you start – a few questions for you. Is your business model in place? Are you clear on how you are going to make money? Are your marketing strategies achievable within the time you have available? Have you a clear objective for each campaign you set up?

Copyright © VideoWildfire.com

81

Case Study 1
Marketing Your Band Using Video as the Spearhead of a Social Media Marketing Campaign

I’d like to run through a few ideas for marketing Bands. The same strategies apply to solo musicians, authors, photographers, artists etc.

1. Objectives of the Campaign To promote online profile Get targeted traffic to the main blogsite To dominate Google for terms like “new indie band Chicago” To attract a wider audience to their material Create marketing channels on video hosting sites Create marketing channels on some Social Media sites Get “picked up” by radio stations Get “reviewed” by online and offline publications To increase “fanbase” Get a recording contract Get optins to your mailing list Get people to “tell their friends” about them Publicize gigs locally

Copyright © VideoWildfire.com

82

2. Profile of Your Consumers Radio listeners Record buyers Online “music download” buyers ipod/mp3 listeners 12 to 25 age group By musical genre By fashion By education

3. How will you monetize the Campaign ? Sell your product (music) online Sell tickets to gigs Sell Tee Shirts etc

Copyright © VideoWildfire.com

83

4. Types of Videos To Create Bands music Daily Video Blogs – thoughts/happenings Interviews with band members (roadies etc) Interviews with other bands The Band relaxing Playing tips – guitar, drums etc The Band rehearsing The Band writing new songs The Band on holiday The Band in a bar What food the band members like The Band posing in their Tee Shirts Testimonials: Videos of fans at a gig Interviews with fans Slide show videos with bands music + personal photos Video of your FREE ringtones Videos of Free Offers Weekly video of “news and views” of the musical genre (punk etc)

Copyright © VideoWildfire.com

84

4. Social Media Sites To Target Create channels on as many video hosting sites as possible plus: Myspace Bebo Facebook Twitter Jaiku Pownce Ning Bandbuzz Mp3.com Bandweblogs Upcoming.yahoo Flickr last.fm virb zune linked-musicians

Copyright © VideoWildfire.com

85

5. Make a List of Keywords and Tags For Your Campaign (IMPORTANT - CRUCIAL) Examples: music, group, rock, rock band, video, podcast, music videos, music downloads, myspace, music,mp3, new rock band, new indie band, unsigned band, Chicago band, musicians, new music, gigs, heavy metal band, band t shirts, band tickets, band website, new music downloads, new dance music, new music releases, new music artists, new songs, new mp3s, 6. Tips Build an email list of your fans – keep in touch – build relationships Give something away on the Networking Sites (for example a unique mp3) for their name and email address Read the user agreements on networking sites – beware of hidden traps Leave Comments on blogs and of bands in the same genre Find related Forums and leave comments Every day spend some time inviting “friends” on the Social Sites Create and distribute as many videos as possible

7. Sign up For a Free Trial of the Video Wildfire Submission System and Kickstart Your Band’s Marketing Campaign The VideoWildfire System - Social Media Management Software 50 Video Hosting Sites 40 Social Bookmarking and Social News Sites 25 Blog and RSS Directories Rock your way through your Social marketing campaign with the VideoWildfire licensed software

Can We Do It For You?

Copyright © VideoWildfire.com

86

Case Study 2
Marketing Your Auto Dealership Using Video as the Spearhead of a Social Media Marketing Campaign

I’d like to run through a few ideas for marketing Auto Dealerships. The same strategies apply to Realtors, Marketing Managers, Churches and most Professional or Retail Services etc. 1. Objectives of the Campaign To sell more cars Dominate Google for terms like “Nissan xterra Baltimore” To create awareness of your other products Paint shop Repair shop Insurance services Valet services Car rental Auto parts To promote online profile To raise your profile in your local community Keep in touch with customers To Re-brand your dealership To Re-image your dealership Get a flood of targeted traffic to your main sales site To attract a wider audience to your dealership Create marketing channels on video hosting sites Create marketing channels on some Social Media sites Get “reviewed” by online and offline publications
Copyright © VideoWildfire.com

87

To increase customer base Create more interaction with potential clients To promote “special offers” or a Competition Get optins to your mailing list Get people to “tell their friends” about them To publicize new stock To publicize new staff members Eliminate PPC costs

2. Profile of Your Consumers Within a certain radius of your showroom? 45 to 65 age group? Younger age group for used stock? Males Females Income group?

3. How will you monetize the Campaign? Sell more cars Sell more of your other services Save money on traditional advertising Sell more financial products

Copyright © VideoWildfire.com

88

4. Types of Videos To Create Daily Video Blogs Interviews with Staff Interviews with other dealers A showroom tour – every2/3 weeks or when layout changed When New models or new colors come out Tips on buying new/second hand cars Videos of test drives of different models or fresh new stock - pre sell – show the pre-sale check procedure Video channel of repeat customers (bringing back old one and buying new) Tips on driving safety The CEO relaxing Car buying tips Make your customers aware of new stock The Staff on holiday The Staff at play Create an event, for example, hire the local police skid patch, and invite people to improve their skills – take videos to promote your business with Testimonials: People browsing the showroom Interviews with previous customers Slide show videos with still photos of the staff and operation Weekly video of “news and views” of the wider automobile area

Copyright © VideoWildfire.com

89

4. Videos to Raise Your Profile and Status in Your Local Community Create a Local Community Channel on the Video Hosting Sites Watermark the videos with your logo or create a promotional ending Ideas Local sports events Baseball team news/results etc Local charity events Local church events Local news videos Get involved in local or national environmental issues Interview local celebrities or characters

5. Social Media Sites To Target Create channels on as many video hosting sites as possible plus: Myspace Bebo Facebook Linkedin Twitter Jaiku Pownce Gather

Copyright © VideoWildfire.com

90

Autodealers.Ning.com Upcoming.yahoo Flickr Craigslist Imoondo

6. Make a List of Keywords and Tags For Your Campaign (IMPORTANT - CRUCIAL) Examples: car dealership, car dealers, Honda car dealers, new car dealership, auto dealers, car dealer New York, Nissan New York, New York car dealership, New York Ford dealership, 7. Tips Build an email list of your prospective clients – keep in touch – build relationships Give something away on the Networking Sites (for example a FREE Valet) for their name and email address and to get them in your showroom Create different lists for example a list who are all interested in a particular model Read the user agreements on networking sites – beware of hidden traps Leave Comments on blogs of other dealers and auto sites Find related Forums and leave comments Every day spend some time inviting “friends” on the Social Sites by your targeted age and geographical locations Create and distribute as many videos as possible Using the VideoWildfire Software it takes seconds to log into the hosting sites to edit your Descriptions or delete videos of stock that has been sold

Copyright © VideoWildfire.com

91

Create events – new models coming in etc and use Social Event sites like upcoming.yahoo.com to publicize them

8. Sign up For a Free Trial of the Video Wildfire Submission System and Kickstart Your Dealerships Marketing Campaign The VideoWildfire System - Social Media Management Software 50 25 15 25 Video Hosting Sites Social Bookmarking Sites Social News Sites Blog and RSS Directories

Drive your way through your Social marketing campaign with the VideoWildfire licensed software

Can We Do It For You?

Copyright © VideoWildfire.com

92

7. About Video Wildfire.com

Why VideoWildfire?
Our overall plan is to make Social Media Marketing manageable. I do believe that the way forward for online marketers is to create great “free” content be it text, audio or video and to distribute it as widely as possible thus drawing potential customers into their sales funnel/adsense sites etc... Other objectives being: to increase traffic to increase search engine rankings to create an “expert status” for the online marketer The problem, as I see it, is keeping a handle on all the content platforms out there, be it blog platforms, social networking platforms, podcast platforms or of course the video sharing platforms. The solution, as I see it, is a combination of training and software. It’s my estimation that “video” is the number 1 online content for any number of reasons, not in the least being that most people prefer it. It’s also my estimation that video should be the spearhead of any online Social Media marketing campaign. In my view traditional SEO is, if not dead, becoming more and more irrelevant. The future is Video and Social Media Optimization which is feeding Google Universal with multi-media content.

Copyright © VideoWildfire.com

93

Overview of the VideoWildfire System
VideoWildfire is our first offering. Basically it enables you to manage your accounts with 50 Video Sharing platforms, 25 Social Bookmarking Sites and 15 Social News Sites, making joining, submitting and editing a breeze. We’ve also included tools to help your online exposure: a. A tag suggestion tool (related tags from Del. Tech. etc). As you well know, keywords are the keys to the vault. Over time we have plans to develop this into a full blown keyword tool. I haven’t got a lot of faith in the popular services – their information, for me, is suspect i.e. out of date and from weak sources. My idea is to create a tool that will suggest keywords that will have real value to social marketers – making social marketing a real alternative to Pay Per Click. b. An RSS Submitter that pings any RSS feed to 25 top Blog and RSS Directories. VideoWildfire isn’t a tool for 14 year olds to show off their new haircut. It’s for serious marketers, intent on selling more products or services and increasing their bottom line.

Copyright © VideoWildfire.com

94

Do You Want to Use the Power of Short Promotional Videos and the Magic of Social Media Marketing to Achieve Top Rankings on Google, and Receive Torrents of Targeted Traffic to Your, or Your Clients’, Websites and Offers?
VideoWildfire is the most comprehensive Web 2.0 submission software ever created for Video and Social Media Search Engine Optimization. Currently in use, successfully, by: Internet Marketers Search Engine Optimization Companies Travel Industry Professionals Real Estate Professionals Advertising Agencies Auto Dealerships And many more businesses, authors, bands and non-profit organizations looking to raise their Online credentials. It has been specifically designed to meet the requirements of Google’s Universal, or Blended, search. Video is fast becoming the media of choice for online information seekers – Google is well aware of this, and from my research, is currently including Video in their Search Results about 20% of the time. I predict this figure will grow and grow in the future. NOW is the time to adjust your SEO tactics and Marketing Strategies, to take your enterprise forward.

Copyright © VideoWildfire.com

95

We offer a marketing management and submission tool like no other, based on:

Strategy 1 – Video Distribution
Easily join and submit to 50 top Video Sharing Sites

Strategy 2 – Promotion of Your Videos, Blogs and RSS Feeds
Easily join and submit to: 25 Top Social Bookmarking Sites 15 Top Social News Sites Ping any RSS feed to 25 top Blog and RSS Directories Our system will leverage your marketing efforts, and save you hours and hours of your valuable time.

That’s What VideoWildfire Can do for YOU
By using the software, you will learn more about Video and Social Media Marketing than by purchasing any training material for sale anywhere on the Internet – and much quicker.

Copyright © VideoWildfire.com

96

Main Features of the VideoWildfire Software:

Enables multiple (unlimited) campaign management – ideal for SEO and Advertising Agencies Manages your accounts and submits your video to 50 top Video Hosting Sites Manages your accounts and posts to 25 top Social Bookmarking Sites Manages your accounts and posts to 15 top Social News Sites (some of which require you to enter a Captcha) A built in “pinging” tool, that submits any RSS feed to 25 Blog/RSS Directories. Use it to ping your blog entry or your Youtube feed – take advantage of feeds from other Social Sites.

Copyright © VideoWildfire.com

97

Gathers statistics from the top ten Video Sharing sites, hourly, daily or weekly – it’s totally under your control – view them or download them to Excel. Captures an image (snapshot) of the last page of each site that was submitted to – this would typically display a message specifying that the video was successfully uploaded, or the last error message from the website. For example – if your title contains invalid characters, a message will be displayed to that effect.

Copyright © VideoWildfire.com

98

Surprise Bonus – Our UNIQUE Video Buzz Browser

Copyright © VideoWildfire.com

99

If you’re really serious about promoting your videos and blogs, we provide you with a one click tool that enables you to manually join and submit to another 239 Social Media Sites for back-links, traffic and profile exposure. The Video Buzz Browser consists of: 50 Video Sharing sites 9 “New” Video Bookmarking sites 45 Videocast (Video Podcast) Directories for your MRSS Feeds 25 Social Bookmarking sites 80 Blog Directories

You will also find in the membership area: 1. A Tag Suggestion Tool 2. Another Social Bookmark Poster and RSS feed pinger to verified accounts 3. Lots of free business/copywriting reports etc 4. Tutorials

Copyright © VideoWildfire.com

100

Screenshots

The User Accounts Area

Copyright © VideoWildfire.com

101

The Submission Area

Copyright © VideoWildfire.com

102

In Conclusion
I hope that you have enjoyed this report and have got a few things of value out of it. I would like to conclude by asking you one question.

“How much is your time worth?”
Let's Be Logical. Get your marketing organized. Consider how long it would take you to create and market just 1 promotional video per month. You submitted it to 50 top video sharing sites and social networking platforms. You distributed your sales message to another 60 authority web destinations. Social Bookmarking sites, Blog directories and RSS engines. Would you want to do all that for $19.99? Or can the Video Wildfire System give you a helping hand? Example! Earlier this year Shaun set up a campaign for some short videos he shot about the 3 Kings Procession in Marbella to advertise our apartment that we rent out in the summer. He created the campaign, joined the sites (not 5mins.com) and prepared the categories in just under an hour. He put in the metadata, which I had prepared earlier, clicked the automatic upload button and voila! Submission was three or four hours There were three failures. He quickly went into the sites – Upload Now > GO to re-submit and found: 1. One site was down. 2. One site needed a profile created. 3. Clipmoon rejected the submission because of some Spanish words in the description.

Copyright © VideoWildfire.com

103

He made the changes and uploaded them manually. 15 mins. Ready for the next submission! Boom! Within 3 minutes we had our first result on Google – number 3 Two weeks later, as I showed earlier in the report, we had 29 of the top 30 results on Google and 30 out of 30 on Yahoo.

Can We Do It For You?
Videowildfire.com

Any Questions? Need Some Advice? I’ll do my best to help Roger (at) contentbuzz.com

Copyright © VideoWildfire.com

104

8. Conclusion
How To Use Short Promotional Videos as Part of an Overall Social Media Marketing Campaign

Online Video Marketing is Here to Stay Coupled with a well thought out Social Media campaign you NOW have the tools to take your business to the next level. This Report is not meant to be a complete guide to Social Media Marketing. I hope I have given you enough information to make the whole subject clearer and more concise. If you follow the Blueprints you are sure to drive hordes of traffic to your offers, substantially increase the number of quality backlinks to your site and go a long way to improving your social standing on the web So. Get out there and get Videographing, get Bookmarking, get Networking and get Branding. Create Great Content and Make Money. Conclusion – Video Ads will change your life Learn to make ads Experiment Find the right tags and keywords that convert into sales Become a member of Video Wildfire – use the licensed software to distribute your Video Ads and see your profits explode

Spend YOUR time MAKING more and more Promotional Video Ads Let us do the distribution and promotion and Make YOU More MONEY

Copyright © VideoWildfire.com

105

The Legal Bit
The author at VideoWildfire.com has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The author at VideoWildfire.com will not be responsible for any losses or damages of any kind incurred by the reader whether directly or indirectly arising from the use of the information found in this report. This report is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek the services of competent professionals in legal, business, accounting, and finance fields. No guarantees of income are made. The reader assumes responsibility for the use of information contained herein. The author reserves the right to make changes without notice. The author at VideoWildfire.com assumes no responsibility or liability whatsoever on the behalf of the reader of this report.

Copyright © VideoWildfire.com

106


				
DOCUMENT INFO
Shared By:
Stats:
views:1577
posted:5/29/2008
language:English
pages:106
Description: A report that explains how to use short promotional videos as the spearhead of your Social Media Marketing campaigns.
Roger Hurley Roger Hurley
About