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					               Online Video Ads
              The Internet’s No.1 Marketing Tool
It started with a blog. A simple content management tool that enabled
anyone, even without too much technical ability, to connect to the rest
of the world. People could share their thoughts, their advice and their
reviews. Other people could read them and then comment on them.

Blogs became a valuable source of content on the Web and led the
way for other forms of media content to be created, shared and
distributed.

Technorati collected our blogs and made them easy to share. Delicious
gave us a platform to share our bookmarks. Flickr enabled us to share
our photos. Itunes made it easy to share our podcasts. Myspace gave
us the opportunity to share our souls.

Web 1.0 gave way grudgingly to Web 2.0.

High speed broadband connections have become universal and have
enabled Video Sharing to become the dominant force of the Web
2.0/Social Media Revolution.

This report has been written for the benefit of any online marketer:

     with a product or service to sell
     wanting more subscribers to their lists
     with affiliate products to promote
     eBayers with items to sell
     realtors
     bands, authors, artists etc
     auto dealers
     professional service providers

 Do you want to learn how to plan, create and distribute your short
  promotional messages using the POWER of Online Video Ads and
                          Social Media?
 Brought to
you by Video
Wildfire.com


                   The Video Ads         BLUEPRINT
                                    Part 1
         How To Use Short Promotional Videos as Part of an Overall
                    Social Media Marketing Campaign




   Definitions:
         Internet Video Marketing

             The production of vibrant, good quality video content
   for the purpose of generating leads, sales and publicity.

         Social Media Marketing

             Internet Marketing with a social dimension and
   generally with some form of human interaction.

   ……………………………………………………………………………………………………………………………………………………………………….

   Soundbytes:
         Online Digital Video:

             The most powerful and cost effective method of
   reaching your target market.

         Video Ad:

             A short (2/5 min) promotional video designed to
   attract customers into your sales funnel.

         Social media:

   “Participatory online media where news, photos, videos, and
   podcasts are made public via social media websites through
   submission.” (http://en.wikipedia.org/wiki/Social_media )

   …………………………………………………………………………………………………………………………………………………………………………


   Copyright © VideoWildfire.com
                                                                      2
A Video Ad is not an ad in the conventional
sense. In Web 2.0/Social Media terms it’s a
  “promotional video that provides valuable
    information that answers a problem the
       viewer has” enabling you to start
 conversations and build relationships with
              potential customers.




                      What’s Inside?



      Brought to
     you by Video
     Wildfire.com


                                Introduction
                                  Page 8




Copyright © VideoWildfire.com
                                               3
        Brought to
       you by Video
       Wildfire.com
                                      1
                     What You Need to Know
                     About Video Marketing
                                7 Main Benefits
                                Video Marketing
                                Strategies
                                Proof Video Marketing
                                Works

                                  Page 11




       Brought to
      you by Video
      Wildfire.com
                                       2
                      What You Need to Know
                       About Social Media
                          Marketing
                                Most Powerful Elements
                                Why Use Social Media
                                How To Use Social Media

                                   Page 33



Copyright © VideoWildfire.com
                                                          4
       Brought to
      you by Video
      Wildfire.com                   3
                     What You Need to Know
                      About Optimizing Your
                     Videos for Search Engine
                     and Social Media Traffic
                                Google’s Universal
                                Search
                                Keywords and Tags
                                The Metadata
                                Page 38



          Brought to
         you by Video
         Wildfire.com

                                       4
                        What You Need to Know
                          About Creating and
                         Publishing Your Video
                                Content
                                 Types of Video Ads
                                 Making Your Own
                                 Video Ads
                                 Video Ad Submission

                                  Page 46


Copyright © VideoWildfire.com
                                                       5
         Brought to
        you by Video
        Wildfire.com                   5
                          Putting It All Together
                         “The Video Ad Blueprints”
                                Setting Up a Campaign
                                Anchor Text Links
                                Content Delivery
                                Essential Traffic
                                Sources

                                Page 51




           Brought to
          you by Video
          Wildfire.com
                                       6
                         Can You Take Advantage
                           of Using Promotional
                            Videos as Part of a
                          Social Media Marketing
                                Campaign?
                                Case Study 1 – Indie Band
                                from Chicago
                                Case Study 2 – Auto
                                Dealership from New York

                                Page 78



Copyright © VideoWildfire.com
                                                            6
             Brought to
            you by Video
            Wildfire.com

                                       7
                      About Video Wildfire.com
                        Easy Submission to:
                                 50 Video Sharing Sites
                                 40 Social Bookmarking
                                 Sites
                                 25 Blog/RSS Directories

                                 Page 90



        Brought to
       you by Video
       Wildfire.com
                                       8
                                The Conclusion
                                 Video Marketing is Here
                                 To Stay
                                 Video Ads Will Change
                                 Your Life

                                Page 97




Copyright © VideoWildfire.com
                                                           7
                                Introduction
  How To Use Short Promotional Videos as Part of an Overall Social
                    Media Marketing Campaign



Do you give your potential customers the choice as to how they
consume your marketing message? What are the alternatives?

      An eBook that can be read on your computer screen
      An eBook to be read away from the computer on an eBook reader
      An eBook that can be printed, bound and read
      An Audio book
      A video to be viewed online
      A video that can be viewed “on-the-move” on an iPod…

How do your potential customers find your marketing messages?

      From a major Search Engine
      A back-link from another site
      A strategically placed ad or banner ad

What are Social Media Sites?

      Sites that enable human interaction
      Sites that enable human connectivity
      Sites that enable sharing of different medias
      Sites that enable voting/rating
      Bookmarking and Networking

Have you got a strategy for driving targeted traffic to your offers?

      Article Marketing
      Banner Advertising
      Affiliate Marketing
      PPC Advertising
      Blog Marketing

There’s traffic that is paid for and traffic that comes FREE!

            This manual is about attracting eyeballs for FREE.




Copyright © VideoWildfire.com
                                                                       8
What are the most highly trafficked sites on the Internet?

      Search Engines – Google, Yahoo and MSN Live
      Video Sharing Sites – Youtube, GoogleVideo, Blip etc.
      Blog Platforms – Blogger, Wordpress, Livejournal etc.
      Photo Sharing Sites – Fotolog, Flickr etc.
      Social Networking Sites – Myspace, Facebook, Hi5 etc.

This manual is about using Video Ads and Social Media to achieve your
business objectives.

Video Ads + Marketing = Video Marketing

Video Marketing + Social Media Optimization = $$$ More Profits $$$

This Manual will reveal Strategies that will put your marketing efforts on
Steroids.

You need to produce lots and lots of well optimized video ads – think
creatively – think “series” with episodes – your own TV station – use the
audio file and create your own Radio Station – then distribute them – wildly!

Think about yourself and your target market – think outside the box – create
Video Ads with a definite objective.

Think what a difference 1 video promotion a month would make to your
marketing mix. Think 1 a week. Think 2 or 3 a week. The sky really is the
limit once you take action.

You need to experiment – see what works for you. Find the formula that
ends up in more sales/optins etc.

Have you got a business plan? Have you got a marketing blueprint that will
guarantee online success? The object of this report is to give you the basic
tools and strategies that you will need. I have purposely kept things simple.
There are literally hundreds of quality video sites, social bookmarking sites,
blog directories and social networking sites that can be used to get your
sales messages “out there”. I have reduced the strategies in the “Blueprint
Module” to manageable proportions. Once you understand the principles you
can expand them as and when.

            If a picture is worth a thousand words – What is a video worth ?



Copyright © VideoWildfire.com
                                                                                 9
A Basic Video Ad/Social Media Promotional Campaign

   Squidoo PR 7
   Hubpages PR 6                                               Optin Page
   Myspace PR 8
   Del.icio.us PR 8
                                    TRAFFIC                    Sales Page
                                                            Affiliate Link etc.
   Blinklist PR 7
   De.lirio.us PR 7
   Youtube PR 8
   Google Video PR 9
   Metacafe PR 7                                            $$ PROFITS $$
   Wordpress PR 8
   Blogger PR 9
   Livejournal PR 8
   Technorati PR 8
   Blogdigger PR 7                              Social Networks
   Syndic8 PR 6

                                                                 Squidoo
               Social Bookmarks                                 Hubpages
                                                               Myspace.etc.


     Del.icio.us
      Blinklist                               Blog/RSS Directories
   De.lerio.us etc.


                                                                Technorati
              Your Blog Platforms                               Blogdigger
                                                               Syndic8 etc.


      Wordpress
       Blogger                                Video Sharing Sites
   Livejournal etc.


                                                                Youtube
                                                              Google Video
                                                              Metacafe etc.



                                VIDEO AD 1



Copyright © VideoWildfire.com
                                                                                  10
Forgive me but I would like to put a small advertisement here:

If you use the Video Wildfire software – we can spread your sales message
in a very short space of time to:
50 of the very best Video Sharing Sites
25 top Social Bookmarking Sites

15 Top Social News Sites
25 high traffic Blog and RSS Directories

Using it will save you a tremendous amount of time. Use it in tandem with
our Basic Social Networking strategy and you’ll achieve a tremendous traffic
boost, a multitude of backlinks and a huge increase in the value of your
brand or online profile.

I hope you’ll see the logic in using such a time saving tool at such a very
reasonable monthly price - $19.99.


How much is your time worth? If you decided to do 1 promotion per month
and just submitted your Videos and sales messages to over 100 destinations
– do you value your labour at less than $19.99?

In the “Blueprint Module” you’ll find templates to help you do it all yourself if
you so desire.



I will be very happy if you invest in our software. I will also be
very happy if you end up understanding and appreciating the
power of Online Video Marketing and using it as the Flagship of
the Social Media Marketing Revolution.



Enjoy and Take Action
(Actions speak louder than words and Video Ads will make you money)

Roger & Shaun Hurley
Developers of Video Wildfire – The Logical Choice



Copyright © VideoWildfire.com
                                                                                    11
            1. What You Need to Know About
                    VideoMarketing



Why use Video as the spearhead of your marketing campaigns?

There are Seven Main Reasons or Benefits.

1. Video content will create a relationship with potential customers much
more readily than traditional text or audio based content.

2. A well “optimized” video, with a comprehensive “distribution” strategy will
generate incredible interest and traffic to your “offer” from:

             The video sharing sites such as youtube, myspacetv, Google
             video etc. – some of the most highly trafficked sites in the world.
             The major search engines – Google and Yahoo. They have both
             adopted a “universal” approach to search rankings that is to
             include not just the traditional text based results but higher
             rankings to photos, audio and of course mainly video content.

3. Well produced video content will quickly raise your online profile to
“expert” status. Customers will flock to you ready and willing to be parted
from their money.

4. All the major video hosting sites are FREE. They are all eager to display
and promote as many “sales messages” as you can send them. It’s their
business. A win - win situation. They get their advertising cash and you get
exposure for your business.

5. Promotional Videos are relatively cheap to produce. Most of us have a
camcorder, digital camera or camera phone. The software required is
inexpensive or, in many cases, FREE.

6. Becoming a Video Blogger will elevate your status and trust among the
online communities and Social Networking groups

7. A good thumbnail of your video along with carefully chosen tags and
keywords will “grab the attention” of potential clients on the most highly



Copyright © VideoWildfire.com
                                                                                   12
trafficked search engines and Social Media sites, to give you a huge
advantage in an ever increasingly competitive marketplace.

Some Video Marketing Strategies

Demonstrate your offline product or service.

Using videos in, or in place of, your news/press releases.

Use short, one to three minute clips as a trailer for your video products (for
example fitness videos).

Create pre-sell videos for affiliate products.

Demonstrate a new software product with screen capture videos.

Video testimonials.

Video tutorials.

Interviews with “thought leaders” in your niche.

Interviews with your staff, or partners, to build customer relationships.

Create episodes on a particular theme that will grow into a TV type
marketing channel.

Create videos for online auction and classified ad sites.

Create an Mp3 of the soundtrack to submit to the Podcast directories for
additional exposure.

Use comments on other peoples’ videos to drive traffic and generate
backlinks (where possible) to your videos.

Use comments on other peoples’ blogs to get traffic and links.

Videos created for Job Seekers and Employment Agencies.

Taking and promoting videos as a local service for businesses such as
restaurants, hotels, people with a car or house to sell etc.




Copyright © VideoWildfire.com
                                                                                 13
Want a little proof that promotional Videos Get Noticed by Google
and Yahoo?

We produced a few short promotional videos of an annual procession that
takes place in Marbella, the 3 Kings Parade, where three kings arrive
(suitably robed) to give sweets away to everybody. The purpose was to
advertise an apartment which we rent out in the summer.

Two weeks later we took the following Screenshots of Google and Yahoo for
the targeted key phrase “3 kings holiday in Marbella”

Obviously it’s not a prime keyword, with just under 9000 search results in
Google and 190,000 in Yahoo. I just want to demonstrate how they’ve paid
attention to us.

We used the VideoWildfire submission software to do the test. The first
results appeared before the program had finished the submissions. The first
showing up on Google in 3 minutes. Two weeks later we had 29 of the top
30 results on Google and 30 out of 30 on Yahoo.




Copyright © VideoWildfire.com
                                                                              14
The First Page on Google




Copyright © VideoWildfire.com
                                15
The Second Page on Google




Copyright © VideoWildfire.com
                                16
The Third Page on Google




Copyright © VideoWildfire.com
                                17
The First Page on Yahoo




Copyright © VideoWildfire.com
                                18
The Second Page on Yahoo




Copyright © VideoWildfire.com
                                19
The Third Page on Yahoo




Copyright © VideoWildfire.com
                                20
How to Use Video as the Spearhead of Your Marketing Campaigns.



1. On Your Blog.

It’s not essential to have your own hosted blogsite, but it is highly
recommended.

You can use one of the free blog platforms such as Blogger or
Wordpress.org.

Main Benefits:

      1. RSS Marketing - All blog platforms provide you with an RSS feed.
Potential customers can be alerted automatically when you have made
available new content. You can also create channels on iTunes and other
videocasting directories

      2. Create your own TV station eg Punk Music TV on your main blog site
or set up a new blog on a new domain eg NewYorkAutos.tv as the target for
your promotional video traffic ie your monetization site

     3. You can provide a transcription of the video for the search engines
as additional fodder for the search engines



2. On your “optin” or Sales Page

Do you know the old adage “sell yourself and then sell what you’re selling”?
Video enables this method. People can see you, hear your voice and
generally relate and take a liking to you. How many websites are there
where the owner/seller remains anonymous?

A down to earth, even amateurish, video presentation WILL generate more
optins, for email marketers, and sales than a solely text based message. It
will distinguish you from your competition.




Copyright © VideoWildfire.com
                                                                               21
3. Video Distribution To Multiple Video Sharing Sites

We all know about the power of Youtube and Google Video but there are
dozens of other hosting sites out there that will generate a lot of traffic for
you and show up on the front page of Google and Yahoo.



A. Manual Submission Procedure

             1. Go to 1st Submission Site

             2. Join the Site – Fill in registration form and fill in:

                    a. Email address

                    b. First Name

                    c. Last Name

                    d. Username

                    e. Password

             3. Click and follow the email link to sites that require it

             4. Before you upload your 1st Video:

                    a. Enter Title of Video

                    b. Enter Description of Video

                    c. Enter Tags

                    d. Select Category required

                    e. Enter location of the video on your hard-drive

             5. Click upload and wait 15 to 30 mins for average 20 Mb Video

             6. Rinse and Repeat




Copyright © VideoWildfire.com
                                                                                  22
Here’s a List for you to refer to:

                         Video Sharing Sites
http://video.google.com

http://video.yahoo.com

http://www.youtube.com

http://video.aol.com

http://www.webshots.com

http://www.collegehumor.com

http://www.blip.tv

http://www.motionbox.com

http://video.msn.com

http://www.dailymotion.com

http://uncutvideo.aol.com

http://www.metacafe.com

http://stage6.divx.com

http://www.esnips.com

http://www.ifilm.com

http://www.ning.com

http://www.revver.com

http://www.addictingclips.com

http://www.atomfilms.com

http://www.vimeo.com

http://www.tubetorial.com

http://www.current.tv

http://www.ourmedia.org




Copyright © VideoWildfire.com
                                               23
http://www.thedailyreel.com

http://www.freevlog.org

http://www.fireant.tv

http://soapbox.msn.com

http://vids.myspace.com

http://www.veoh.com

http://www.4shared.com

http://www.multiply.com

http://www.flurl.com

http://www.break.com

http://www.tinypic.com

http://www.livevideo.com

http://www.liveleak.com

http://mix.lycos.com

http://www.ebaumsworld.com

http://www.heavy.com

http://www.putfile.com

http://www.fark.com/video/

http://www.sevenload.com

http://www.guba.com

http://www.grouper.com

http://www.blinkx.com

http://www.gorillamask.net

http://www.vidilife.com

http://www.dabble.com

http://www.zippyvideos.com

http://www.yikers.com


Copyright © VideoWildfire.com
                                24
http://www.glumbert.com

http://www.jibjab.com

http://www.flixya.com

http://www.jumpcut.com

http://www.videojug.com

http://www.stupidvideos.com

http://www.vsocial.com

http://www.mefeedia.com

http://www.videovat.com

http://www.funnyhub.com

http://www.dropshots.com

http://www.yourdailymedia.com

http://www.5min.com

http://www.tagworld.com

http://www.viddler.com

http://www.spymac.com

http://www.dailyhaha.com

http://www.funmansion.com

http://www.expotv.com

http://www.truveo.com

http://www.vmix.com

http://www.eyespot.com

http://www.danerd.com

http://www.dorks.com

http://tv.oneworld.net

http://www.lulu.tv

http://www.videobomb.com


Copyright © VideoWildfire.com
                                25
http://www.viddyou.com

http://www.videodumper.com

http://www.showmedo.com

http://www.clickcaster.com

http://www.teachertube.com

http://www.mixpo.com

http://www.scenemaker.net

http://www.engagemedia.org

http://www.vlogmap.org

http://www.yourfilehost.com

http://www.broadcaster.com

http://www.buzznet.com

http://www.mojoflix.com

http://www.vidmax.com

http://www.sumo.tv

http://www.i-am-bored.com

http://www.jokeroo.com

http://www.funnyjunk.com

http://www.vidiac.com

http://www.dumpalink.com

http://www.maniatv.com

http://www.expertvillage.com

http://www.thatvideosite.com

http://www.kaneva.com

http://www.godtube.com

http://www.onetruemedia.com

http://www.shoutfile.com


Copyright © VideoWildfire.com
                                26
http://www.twango.com

http://www.sharkle.com

http://www.clipshack.com

http://www.guzer.com

http://www.needforfun.com

http://www.castpost.com

http://www.bofunk.com

http://www.holylemon.com

http://www.getmiro.com

http://www.funnydump.com

http://www.mediabum.com

http://www.babelgum.com

http://www.lifelogger.com

http://www.videowebtown.com

http://www.ziddio.com

http://www.myvideo.co.za

http://www.mogulus.com

http://www.dotcomedy.com

http://mojiti.com

http://www.pickle.com

http://www.dailycomedy.com

http://www.nelsok.com

http://www.flukiest.com

http://www.fliqz.com

http://www.viewdo.com

http://www.sutree.com

http://www.zooppa.com


Copyright © VideoWildfire.com
                                27
http://www.eyeka.com

http://www.dave.tv

http://www.youare.tv

http://www.funnyreign.com

http://www.cuts.com

http://www.voomed.com

http://www.treemo.com

http://www.hictu.com

http://www.panjea.com

http://www.dovetail.tv

http://www.hungryflix.com

http://www.dumpthe.net

http://www.coull.tv

http://uvu.channel2.org

http://www.cozmo.tv

http://www.yourkindatv.com

http://www.filecow.com

http://www.clesh.com

http://www.ustream.tv

http://www.vidivodo.com

http://www.kwego.com

http://www.blogtv.com

http://www.funnyplace.org

http://www.caught-on-video.com

http://www.zanyvideos.com

http://www.evideoshare.com

http://www.clipblast.com


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http://www.bigcontact.com

http://www.pixparty.com

http://www.izimi.com

http://www.zeec.net

http://www.blogcheese.com

http://www.skilltip.tv

http://www.yurth.com

http://www.wewin.com

http://www.vidipedia.org

http://www.qubetv.tv

http://www.video123.com

http://www.onfuego.com

http://www.myextreme.ca

http://video-upload.download.com

http://www.vuze.com

http://jaycut.com

http://www.u2upfly.com

http://www.freeiq.com

http://www.megavideo.com

http://www.funnyordie.com

http://strmz.jot.com

http://www.sclipo.com

http://www.purevideo.com

http://www.vume.com

http://www.operator11.com

http://www.tubearoo.com

http://www.helpfulvideo.com


Copyright © VideoWildfire.com
                                   29
B. Procedure Using the Video Wildfire Submission Software

       Step 1 - Things to do before Starting a Submission - Prepare:

             A Campaign Name (eg Testimonials).

             An Email address for the campaign - Set up a gmail account (eg
             rob12ab67@gmail.com)specifically for each campaign.

             Pick a user name for the video sites that will be unique eg
             “rob12ab67”, to correspond with your email address. On some
             sites your user name is your email address.

             Create a unique password (same for all sites).

             A first and last name.

       Step 2 - Create a Campaign

             a. Click Manage > Campaigns

             b. Click Create

                    Fill in title and email

             c. Select Title

                    Fill in first name, last name and country and Zip/Postal
code

             d. Save and exit

       Step 3 – Joining the top 50 Video Sharing Sites

             a. Click the Manage > User Accounts button

                    Select Campaign

                    Enter Username and Password

             b. Select the 1st Video Sharing Site you want to join from the
             drop down list

             c. Click Load Registration Page

                    Most fields will be pre-populated



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                                                                               30
                    May need to:

                    Put in date of birth

                    Enter Captcha

                    Enter Zipcode

                    Click Terms and Conditions

                    Create Profile

                    Every site varies – follow instructions

             d. Click Save User

             e. Join the rest of the sites –

             f. When finished click Exit User Accounts. All the user accounts
             you have created will be saved and transferred to the Campaign
             Manager

             g. Email Confirmation

             Go through the emails and open the “click to confirm” links



  Using our software it typically takes about 1 hour to join
    the 50 sites and follow the email confirmation links.


      `Step 4 – The Video Upload Procedure

             a. Select Campaign from the Drop Down list

             b. Click Set Video Details

                    Enter – Title, Description, Tags and File Location

             c. Select Category for each Site

             d. You’re ready to rock

                    Under Auto Upload – select the sites for submission



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                    Click Start Automatic Upload button

      Step 5 – New Snapshot Feature

             a. The software captures an image (snapshot) of the last page of
             each site that was submitted to – this would typically display a
             message specifying that the video was successfully uploaded, or
             the last error message from the website. For example – if your
             title contains invalid characters, a message will be displayed to
             that effect.

      Step 6 – When required “one click” log in to the sites to:

             a. Edit metadata

             b. Add a thumbnail

             c. Delete unwanted videos

             d. Use the networking features of the sites

             e. Check that the videos are there!!!!!

      Step 7 – Spread Your Message with Video Wildfire

             a. Join and submit your post to 25 Top Social Bookmarking Sites

             b. Join and submit to 15 Top Social News Sites

             c. Ping any RSS feed to 25 top Blog and RSS Directories




           More Features of VideoWildfire Below




Copyright © VideoWildfire.com
                                                                                 32
2. What You Need to Know About Social Media
                Marketing



Definition of Social Media

Wikipedia says – Participatory online media where news, photos, videos,
and podcasts are made public via social media websites through submission.
Normally accompanied with a voting process to make media items become
"popular"

Intro

It started with a blog. A simple content management tool that enabled
anyone, even without too much technical ability, to connect to the rest
of the world. People could share their thoughts, their advice and their
reviews. Other people could read them and then comment on them.

Blogs became a valuable source of content on the Web and led the
way for other forms of media content to be created, shared and
distributed.

Technorati collected our blogs and made them easy to share. Delicious
gave us a platform to share our bookmarks. Flickr enabled us to share
our photos. Itunes made it easy to share our podcasts. Myspace gave
us the opportunity to share our souls.

Web 1.0 gave way grudgingly to Web 2.0.

High speed broadband connections have now become universal and,
along with Youtube’s technology, have enabled Video Sharing to
become the dominant force of the Web 2.0/Social Media Revolution.




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The Most Powerful Elements of a Social Media Marketing Campaign

      Video Marketing

      Social Bookmarketing

      Photo Marketing

      Podcast Marketing

      Blog Marketing

      Rss Marketing

      Social Network Marketing



                       Quality Content and Hard Work



Promotional Channels for Social Media Marketing Campaigns

Text Based

      Blog Platforms

      Submitting to the Social Bookmarking Sites

      Blog directories and RSS engines

Audio Based

      Podcast directories

Photos Based

      Photo sharing sites

Video Based

      Video Sharing Sites



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      Submit to social video bookmarking sites.

      Video Blog Directories

Network Based

      Social Networking Platforms

Others

      On Blog Features:

             1. Bookmarking Links to:

                    Del.icio.us – Digg – Stumbleupon – Twitter - Technorati

             2. Mybloglog



Why Use Social Media

We’ve established the most powerful elements, and the main promotional
channels, of a Social Media marketing campaign. How does it relate to your
company?

At a corporate level you may want to:

      Attract more customers.

      Enable potential clients to have a “peek” inside your organization to
help them decide if they want to do business with you.

      Get feedback about your products or services

      Launch new products

      Put “new life” into existing products

      Improve customer support – and lower costs

      Create more effective news releases

      Strengthen client relationships

      Improve staff relationships and involvement in company matters



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                                                                              35
      Improve your online reputation

      Get your marketing messages global

      Create viral marketing campaigns

      Get a higher page result ranking on Google and Yahoo

      Find new business partners, JVs or affiliates



Traditional marketing typically relies on non-interactive messages to induce
a response e.g. newspaper ads, brochures etc.

Social Media encourages people to join in conversations with you – for
example by leaving a comment on your blog or sending you a message on
Facebook.


How To Use Social Media




                                It’s very simple!

 Create compelling, exciting, humorous, informative, FREE CONTENT

          Distribute it to as many web destinations as possible

 Follow up by getting involved in the conversations you’ve initiated

                           a.k.a. Soft Sell Marketing




Content You Need To Create

Content that answers peoples questions, solves peoples’ problems, shows
you are in tune with current thinking and even establishes you as a “thought
leader”.




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                                                                               36
The most important content is your blog. This is the hub that you will use to
distribute your sales messages, build customer relationships and ultimately
send them to your sales page or contact number.

Write articles that are informative, unique and even controversial.

Create videos that will attract attention.

Produce podcasts for the “on the move” crowd.

Encourage others to share your content by making it easy to add to the
Social Bookmarking sites.

Make it easy for people to subscribe to your RSS feed.

Get involved on the micro-blogging sites like Twitter.

Comments on other peoples’ blogs and in industry related forums.

Be original and creative – track results and find what keywords lead to sales.



Where to Distribute Your Top Quality Content

      Video Sharing Sites

             Youtube – DailyMotion – Blip.tv

      Social Bookmarking Sites

             Del.icio.us – Blinklist - Magnolia

      Photo Sharing Sites

             Flickr – PhotoBucket - WebShots

      Podcast and Videocast Directories

             Podcast.net – PodcastPickle - iTunes

      Blog Directories

             Blogger – Wordpress - LiveJournal

      Rss Search Engines



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                                                                                 37
             Bloglines – BlogPulse – Feed24

      Social Networking Sites

             MySpace – FaceBook – Squidoo




Copyright © VideoWildfire.com
                                              38
 3. What You Need to Know About Optimizing
   Your Videos for Search Engine and Social
                 Media Traffic

Search Engine Traffic and Social Media Traffic

Traditionally somebody puts a keyword in, for instance, Google. Your site
shows up and they arrive cold on your page. You’ve now got just a few
seconds to grab their attention and make them want to do business with
you.

Using promotional videos you can add another step to warm up your
potential customers. When your “optimized” video shows up on Googles’
search results, the searcher is directed to a location on YouTube or Blip.tv
etc. If your presentation is compelling enough he or she will be able to see
all the videos in your “channel” and then be directed to the link to your blog
or your sales page with an element of “trust” already established. Gaining
this trust is the hardest thing to achieve online.

By submitting your videos to as many sites as possible you can also
generate substantial traffic. Targeted traffic.



What You Need to Know About Google’s Universal Search.

Online search is changing and Google and Yahoo are at the forefront. Google
in the past has returned solely text based results. From my observations
they were heavily into Blogs and to a lesser extent Forums in the recent
past. Since the spring of 2007 they started to include images, podcasts and,
from our video marketing point of view, videos from the video hosting sites.

It’s obvious if someone who is looking to purchase, for instance, a food
mixer, they would prefer to see a video of one in action, showing it doing
exactly what the searcher wants it to do, rather than a static picture or a
third party text review.

By using videos as the spearhead of your marketing campaigns you will be
well positioned to take advantage of this online revolution.




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                                                                                 39
Once you know what keywords are producing results for you, you will need
to create new content every so often. From Google’s point of view the
fresher the content the better. Don’t try submitting the same video with
different metadata as the video hosting sites are already on top of that spam
tactic.

Keywords and Tags – The Keys to the Vault

Keywords and key phrases are typically entered into a search engine to
produce “search results” and associated text or video ads. Marketers spend a
great deal of time and money ferreting out the words that produce a desired
effect, for example sales or optins.

Tags are an alternative way of getting your content found. They could be
defined as user generated keywords. The main problem at the moment is
that most people on the video sharing sites and social media sites haven’t a
clue about using them. It’s my opinion that you shouldn’t get too hung up on
them unless you understand their relevance and importance.

From my tests for example – youtube are more likely to show your video if
your keyword/s are in the title or description. I don’t think they give too
much weighting to the user generated tags.

My advice would be to investigate what is happening in your niche on some
social sites.

      Video sites – YouTube, Google Video

      Bookmarking Sites – Del.icio.us, Blinklist

      Blog Directories – Technorati, Blogdigger

Typically tags are more important on your blogs, as they are used to be
found on the blog directories and on the Social Bookmarking sites.

Having said that, tags that are niche or industry specific can be very useful.

      For Example:

             In the Venture Capital Industry these tags would be relevant

                    Angel Investor

                    Black-Scholes


Copyright © VideoWildfire.com
                                                                                 40
                    Blanket Loans

So a list of the appropriate tags to target in your industry/niche would be a
profitable exercise.

How to Find and Use keywords For Your Campaigns

Keywords are generally categorized as “prime keywords” or “longtail
keywords”.

“golf” or “golf course” would be considered “prime” keywords

“Golf courses in Spain” is a “longtail” keyword.

What we want is a list of “keywords” and “tags” for our campaigns.
Keywords for the search engines and tags for the social sites. You need to
understand the difference.

Keywords are used by searchers to find information on the search engines.

Tags are words that are generated either by someone who has created a
blog or a video, or someone who has found your blog or video interesting
enough to want to add it to their social bookmarks.

Bear in mind that you’re not looking for thousands of keywords – just the
top ones that potential customers would use to find you.

For a given campaign probably 20 or 30 carefully chosen words and phrases
will be enough to get you going. Divide them into a primary and secondary
list. Plan your videos accordingly.

Keyword Research

Your DIY research can be done simply by using Google.

       Step 1 – Brainstorm your first list. You know your product or service
better than anybody. Ask yourself what words potential customers would use
to find your product. What are the problems that your product solves?

        Step 2 – A quick way of researching your competitors is to put
allintitle: “your keyword” into Google. This will bring back the most closely
related web sites to yours.




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                                                                                41
     Step 3 – Use the “view source” feature in your browser. Study the
metadata in the Title, h1 (headings), description etc. and borrow a few
words to build your lists.

Tag Research

The best resources are Technorati and Delicious. Particularly with Delicious
you can see (with the Google toolbar) the actual Page Rank that Google
hands out for every tag. Put in your keywords and look for “related tags”.

We have provided a Tag Suggestion Tool in the Videowildfire.com
membership area that will do the job for you including related keywords
from Google and Yahoo.




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                                                                               42
Conclusion

a. Phrases are better than single words for search engine traffic.

Single words are better than phrases for the video sharing tags.

      Use a comma separated list for example:

             Golf, courses, Spain, and not

             Golf+courses or golf_spain

If you have golf and courses and Spain in your title and description the
Youtube’s of this world will return your video at the top of their search
results!

b. If your business lends itself – localize your keywords. Google loves to use
geographic locations.

c. Don’t get hung up on keyword research tools. Use your own ideas and
thoughts to generate your own unique list. What’s the point in having the
same keyword list as a million others.

d. Tags will probably gain more importance as time goes by and users get
better at using them.

e. Google and others are working on technology that will enable them to
“read and tag” individual frames. So think of the future when creating your
videos. More info http://demo.iupr.org/videotagging/youtube

f. Don’t try and spam the video hosting and social media sites. In other
words don’t include words like “funny” and “weird” if they bear no relation to
your content.



How to Optimize Your Videos For Success

The Metadata

The metadata that you can use to optimize your video when you submit
them to the video sharing sites generally includes the title, the description,
the tags and the filename.




Copyright © VideoWildfire.com
                                                                                 43
The Title

Having your targeted keyword in the “Title” is the single most important
factor that will get your video found on both the video hosting sites and the
main search engines. Try and keep it down to about 64 characters – this is
acceptable to most hosting sites and generally will not be truncated.

The Description

Almost on a par with the title tag – repeat the targeted keyword once or
twice. A fairly short but carefully constructed couple of paragraphs is
generally better than a long description.

The Tags

If you want to be accepted by all the video sharing sites go with five tags
(words) and no more than 64 characters.

The Filename

Try and get the targeted keyword in the filename for example

      Angelinvestor1a.wmv

Target URL

Try and get the targeted keyword in the filename for example

      www.yoursite.com/angelinvestor1.htm

Thumbnails

A thumbnail is the image that is displayed when your video is shown on the
video sharing sites. They are a vital piece of the jigsaw and possibly the
most time consuming to achieve.

I conducted a survey of the 50 video sharing/social media sites as used by
the VideoWildfire submission software and found that:

      35 were taken from the half way frame

      11 were taken from the 1st frame

      2 were taken from the last frame

      2 provided no information


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                                                                                44
There are 13 sites that you can go back and edit after the submission has
been accepted.

The full survey results are in the VideoWildfire membership area.



Backlinks and Anchor text links

Generally speaking the Video Hosting sites are not a good source of
backlinks or anchor text links. There are a few sites that allow hyperlinks.
From my experience try:

      DailyMotion

      Blip.tv

      Google Video

      iPernity

      Vimeo

      Youtube

The VideoWildfire submission software includes sites such as Gather and
MySpace which you can use for backlinks.

An easy, basic “anchor text link” strategy is to join sites like Squidoo, Xanga,
Wetpaint, Blogger and Wordpress, and interlink with your best key words
and phrases.

Video Optimization Tips

Work hard to produce a title that will grab attention as well as contain your
target keywords

“How to” and “tutorial” type videos are very popular

Use videos as “trailers” to other content you may have on your site

Sites such as 5mins.com and AtomFilms are strongly against blatant
advertising videos – you need to dress up your content as “informational” or
“tutorial” to have them accepted.




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                                                                                   45
Embed your videos on your blog site and provide a transcription as search
engine fodder

Use Viddler or blip.tv to show videos on your site as they provide not only
excellent players, but also the code for people to “embed” your video on
their blog or site

If you’ve produced a long video – break it into smaller “episodes” of 3 or 4
minutes. This enables you to use more of your target keywords and you
won’t bore people to death

Watermark your videos with your logo or the URL of your site

Work hard to encourage people to “rate” or “vote” for your videos on the
hosting sites




              Video                     Video Wildfire Can
           Wildfire.com                       Help
         Leverage the Power                  Business Owners
                   of                        Internet Marketers
           50 Video Sharing                  Affiliate Marketers
                 sites                       Realtors
               40 Social                     Bands
          Bookmarking Sites                  Car Dealers
             25 Blog/RSS                     SEO’ers
              Directories                    Authors
                                             Artists
           Supercharge
                                       Anyone With a Product or
              your                     Service to Promote Online
            Marketing                     Who Wants to Make
            Campaigns                        “More Money”

              Check Us Out              Video Wildfire.com




Copyright © VideoWildfire.com
                                                                               46
   4. What You Need to Know About Creating
       and Publishing Your Video Content



Creating Your Promotional Video Ads

Don’t think that making videos is difficult. Windows and Apple have simple
to use moviemaking software that enable you to drag and drop your way to
a presentable video ad. You can make simple slides, add video clips or
photos, add some nice transitions and save it all in an acceptable format for
distributing to the video sharing sites.

There are many excellent free resources out there, most of the video hosting
sites have tutorials, so I don’t intend to reinvent the wheel. This is just an
overview of the procedures involved. Study each area in turn, become an
expert, get your creative juices flowing and become a successful
videographer. It will be a skill set that will guarantee a profitable future. It
could even lead you into creating promo videos for other businesses in your
locality.

There are three basic types of promotional video ads:

      1. The “Talking Heads” type where you can simply use your webcam
and a microphone.

      2. Using your Camcorder to demonstrate a product or service or
capture an interview.

    3. Making Screencasts using Screen Capture Software to create
compelling training videos, Powerpoint presentations and software
demonstrations.

Equipment Required

Fast computer to do the editing work

Cheap laptop (old or second-hand) to do the submissions for you, freeing up
the memory of your workhorse computer

Digital camera

Camcorder and/or webcam


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                                                                                   47
Decent microphone

A couple of lamps for correct lighting

A green or blue backdrop for chromakey effects

Software Required

Editing software like Vegas Studio or Pinnacle

FLV converter

Useful Software That I Use

Xilisoft

Xilisoft Video Converter is powerful, universal AVI MPEG video converter
which can convert a video file between all popular video formats such as
converting WMV to AVI, WMV to MPEG, AVI to 3GP, converting H.264 video.
It supports converting video files between DVD, VCD, SVCD, MOV, RM, AVI,
MPEG, WMV, 3GP, h264, MP4, ASF, etc. In addition, the Video Converter
provides a powerful way to convert video files to popular audio files,
including MP2, MP3, AC3, RA, M4A, OGG, AAC etc. It supports APE, CUE
decoding and audio CD ripping. All conversion processes are very easy and
fast with excellent quality.

Video Watermark Factory

A fully featured yet easy-to-use software that allows placing a digital
watermark or logo or text over an existing video in batch mode. Watermarks
can be used for protection or adding comments to your movies. You may
impose a watermark on a whole video file or on a specified section of the
movie. Brand Your Video With A Watermark!

Making your own videos

No one can demonstrate your own product or service better than you can.
You know the ins and outs of your business and probably can answer
questions better than anybody.

Learn how to use the equipment, master lighting, dive into the software and
create the most professional videos possible.




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The important thing is to get as many, optimized, videos out there. There’s
only so many hours in the day – optimize your time.

The first step to making a promo video is establishing definite objectives of
the campaign. Develop your plan. How many episodes? One long video ?

The second step is “keyword” and “tag” research. This is probably the most
important part of the operation. Build your videos and metadata from the
ground up. If you’ve got an idea for a campaign with say five episodes –
select your top 5 keywords and 10 secondary keywords and build your Titles
and Descriptions around them before you start work on the actual
production.

The third step is to write your scripts. Be as creative and humorous as
possible. Your aim is to “grab attention” and “build relationships”.

The fourth step is to create and assemble all the photos, PowerPoint slides,
video clips etc that you’ll need.

The fifth step is to put it all together.



Publishing Your Promotional Video Ads

There are various destinations for your videos:

      Your blog site
      Your squeeze pages
      Your sales pages
      The video hosting/sharing sites

For your blog site, squeeze pages and your sales pages you’ll need to make
or convert them to the flash (flv) format, host them on your server and then
publish them.

The other option is to upload them to a hosting site and embed the code in
the appropriate places. I would recommend www.viddler.com or
www.blip.tv over www.youtube.com or www.video.google.com as, for me,
that’s more their business.




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                                                                                49
Formats For Submitting Videos To The Hosting Sites

I’ve tested submitting .mov, .avi and .wmv formats to the 50 video hosting
platforms that the VideoWildfire software uses, including myspacetv, gather,
multiply etc and, because I’m a Windows user, have settled on the .wmv
format as the quality is good and the file sizes are smaller.



Manual Submission

Without stating the obvious, you do need to submit your promo videos to as
many of the video sharing sites as you can if you want to drive Google into a
complete frenzy.

How much time do you need to devote to this? Think 1Mb per minute per
video to each site and that doesn’t include the necessary steps of joining,
email verifications etc.



Using Submission Software

Using the VideoWildfire software, I can set up a campaign, join the 50 pre-
populated sites and verify the emails that 28 of the sites require in about an
hour. I fill in the necessary metadata for the video – select the video and
with one click the submission process starts. Regardless of the file size I can
get on with other work and can check the uploads and correct any problems
at my leisure. Then I’m ready to submit another few.

I know I’m biased but VideoWildfire is probably the best Video Sharing Site
management and submission program in the world.

Spend time making your video ads and optimizing them – let VideoWildfire
do the grunt work for you. Time is money.




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                                                                                  50
Conclusion

Outsourcing of your video productions is an option. Prices are coming down
but so is the quality.

Once you’ve developed the appropriate skills to make your own videos you
will be in a wonderful position to take advantage of the exciting
opportunities that video marketing provides.

Quality promotional video ads that are well promoted and distributed:

             Will explode your business
             Increase your traffic
             Increase the optins on your squeeze pages
             Increase your conversion rates
             Raise your online reputation
             Improve your search engine rankings
             Build trust with potential customers
             Build relationships with JV partners and affiliates
             Increase your PROFITS




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                                                                             51
                   5. Putting It All Together

                “The Video Ad Blueprints”

Introduction

OK – the nitty gritty. The A to Z of using short promotional videos as the
spearhead of a wider but basic (manageable) Social Media Marketing
Campaign.

Let’s start at the beginning.

      Is your sales funnel in place?
      Are you clear what the purpose/goal of the campaign is?
      Have you got the whole campaign planned?
      How many videos will there be in the series or is it a one off
      promotion?

Setting Up a Basic Campaign

       There are thousands of sites that you can target for your marketing
campaigns. Select a few to start with and concentrate on them – add more
later. I will give you some lists of Social Bookmarking and Social Networking
sites to study – choose the ones where you think your potential customers
are!

I’ll present to you the strategy that Video Wildfire simplifies and how you can
replicate the procedure to get you underway albeit in a reduced way.

Any plan worth its salt has to be manageable.

The value of your own hosted blog

      Quality content will attract comments and start conversations with
your readership.

      You can present all your content be it text, images or videos in one
place to pass your traffic onto your offers.

      In a short time you can create the essential element of “trust”. The
one ingredient that will dictate the success or failure of your Internet
business.


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Thoughts on Social Media Profiles

Be very careful how you present yourself on social networks. Before you
start, visit as many sites as possible and look to see how other marketers
are presenting themselves. There are basically three strategies:

1. Your main profile

      Use your own name for your main area of expertise

      Use your best content

      Keep active – update frequently with text, audio or videos

      Use comments, forums etc to boost exposure

2. Subprofiles

      Noms de plumes

      Perfectly legitimate way to make friends/contacts in other important
areas of your strategies. Authors have used this method for ever.

      Just update regularly

3. Throwaways

     For quick promotions of, for example, affiliate products on the Blog
and Social Network platforms.

      Example Promotion – Prepare:

             Title

             Banner ad for the product

             One post – 500 words

             One or two anchor text links to a squidoo lens or xanga page

          Once the promo is finished – forget and just bank the
commission cheques




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                                                                             53
How To Leverage Your Campaign Using The Social Media Networks



Target as a minimum

             Video Sharing Sites
             Social Bookmarking Sites
             Blog and RSS Directories
             Social Networking Sites

If you have the content

             Photo Sharing Sites
             Podcast and Videocast Directories

Strategic Tips

             Find where your potential customers are
             Spend some time in the Forums and Groups
             Put your content in front of them
             Leave comments
             Be original, controversial and humorous to raise your profile
             Think - KEYWORDS – TAGS – ANCHOR TEXT LINKS
             Get as much quality content on as many platforms as possible
             Use submission software to increase distribution and save time




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                                                                              54
         Profile of a Video Ad Campaign

                                   50 Video
      25 Social                                        35 Top Blog
    Bookmarking                    Sharing             Directories &
        Sites                        Sites             RSS Engines



                                                               Video
                                                              Wildfire
                                     Video                    Traffic
                                  Wildfire.com
  Manual
                                                          Optin Page
Submission
                                                              or
   OR
                                                           “OFFER”


                                   Video Ad
                                                               Social
                                                               Media
                                                               Traffic



    Blog                                                        Audio
 Platforms                                                    Platforms

                                   Social Media
                                      Traffic
                                    Generation

                                                              Social
   Photo                                                   Networking
 Platforms                                                  Platforms

                                  Brought to you by:

                                  VideoWildfire.com
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                                                                          55
Campaign Procedure For Manual Submission

Step 1 - Project Plan

      Template 1

Step 2 – Prepare The Keywords And Tags For The Campaign

      Template 2

Step 3 – Prepare Metadata For The Video Sharing Sites

      Template 3

Step 4 – Prepare Metadata For The Social Bookmarking Sites

      Template 4

Step 5 – Prepare Content For The Social Networking Sites

      Template 5

Step 6 – Prepare List of Video Sharing Sites To Join

      Template 6

Step 7 – Prepare List of Social Bookmarking Sites To Join

      Template 7

Step 8 – Prepare List of Blog And RSS Directories To Submit To

      Template 8

Step 9 – Prepare Simple Linking Structure

      Template 9 – Example




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                                                                 56
Campaign Procedure Using The VideoWildfire Submission Tools

Step 1 - Project Plan

      Template 1

Step 2 – Prepare The Keywords And Tags For The Campaign

      Template 2

Step 3 – Prepare Metadata For The Video Sharing Sites

      Template 3

Step 4 – Prepare Metadata For The Social Bookmarking Sites

      Template 4

Step 5 – Prepare Content For The Social Networking Sites

      Template 5

Step 6 – Prepare Simple Linking Structure

      Template 9 – Example




Copyright © VideoWildfire.com
                                                              57
Template 1 - Outline Plan of a Campaign

1. Name of Campaign




2. Objective of the Campaign




2. Profile of Your Consumers




3. How will you monetize the Campaign




Copyright © VideoWildfire.com
                                          58
Template 2 - Keywords And Tags

Keywords – Tags – Anchor Text Links For Campaign 1

Prime Keywords For Titles and Descriptions




Longtail Keywords For Titles and Descriptions




Tags For Video Sharing Sites, Bookmarking Sites and Blog
Directories




Anchor Text Links for the Social Networking Sites




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                                                           59
Template 3 - Metadata For The Video Sharing Sites(3 Episodes)



Title of the Campaign




Campaign 1 – Video (Episode) 1



Date of Submission

The prime and long-tail keywords you are targeting for S/E rankings

Prime keywords
Longtail keywords


The Targeted Landing Page For Traffic (eg Squidoo Lens)



The Title



The Description




The Tags



The Promotional Video – Location on Hard-Disk




Copyright © VideoWildfire.com
                                                                      60
Campaign 1 – Video (Episode) 2



Date of Submission

The Prime and Long-tail Keywords You Are Targeting For SERPS

Prime keywords
Longtail keywords


The Targeted Landing Page For Traffic (eg Squidoo Lens)



The Title



The Description




The Tags



The Promotional Video – Location on Hard-Disk




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                                                               61
Campaign 1 – Video (episode) 3



Date of Submission

The Prime and Long-tail Keywords You Are Targeting For SERPS

Prime keywords
Longtail keywords


The Targeted Landing Page For Traffic (eg Squidoo Lens)



The Title



The Description




The Tags



The Promotional Video – Location on Hard-Disk




Copyright © VideoWildfire.com
                                                               62
Template 4 - Metadata For The Social Bookmarking Sites



Video 1

The Title



The Description




The Tags



The Targeted URL




Video 2

The Title



The Description




The Tags



The Targeted URL



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                                                         63
Video 3

The Title



The Description




The Tags



The Targeted URL




Copyright © VideoWildfire.com
                                64
Template 5 - Content For The Social Networking Sites – 3 Examples



Squidoo Lens


Article 1


Title




Body Text




Targeted Anchor Text Links




Location of Photos/Banner Ads/Videos To Submit




Copyright © VideoWildfire.com
                                                                    65
Hubpage


Article 1


Title




Body Text




Targeted Anchor Text Links




Location of Photos/Banner Ads/Videos To Submit




Copyright © VideoWildfire.com
                                                 66
Blogger


Article 1


Title




Body Text




Targeted Anchor Text Links




Location of Photos/Banner Ads/Videos To Submit




Copyright © VideoWildfire.com
                                                 67
Template 6 - List of Video Sharing Sites To Join

      Site                  Log in URL        Name   Password




Copyright © VideoWildfire.com
                                                                68
Template 7 - List of Social Bookmarking Sites To Join

      Site                  Log in URL       Name       Password




Copyright © VideoWildfire.com
                                                                   69
Template 8 - List of Blog And RSS Directories To Submit To

      Site                  Log in URL       Name        Password




Copyright © VideoWildfire.com
                                                                    70
Template 9 – Example of Simple Anchor Text Linking Structure



                                Video 1

      Hubpage                                           Xanga
      Article 1                                        Article 1



       Hubpage                    Main
                                                       Xanga
        Banner                  Wordpress            Banner Ad
          Ad
                                  Blog




                                  Flickr

                                 Photos



                                                       360.yahoo
    Myspace
                                                        Article 1
    Article 1


                                 Squidoo
    Myspace                                            Xanga
    Banner                        Lens 1               Banner
      Ad                                                 Ad




                                 Podbean

                                 Podcast




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                                                                    71
Content Delivery Procedure




Manually
Submitting to the Video Sharing Sites

      Make a list of sites

      Create an account at each site

      Verify emails

      Enter the title, description and tags

      Submit

Posting to the Social Bookmarking Sites

      Make a list of sites

      Create an account at each site

      Enter the title, description and tags

      Submit

Pinging the Blog/RSS Directories

      Make a list and decide what RSS feed to ping

Social Networking Sites

      Create a list of sites to target

      Create accounts

      Post content




Copyright © VideoWildfire.com
                                                     72
Content Delivery Procedure




Using the Video Wildfire Submission Software
Submitting to the Video Sharing Sites

      50 Sites Pre-Loaded

      Create an account at each site using our “Easy-Sign-Up” tool – Enter
your details once and they are auto-filled as you go through the sites. Under
normal circumstances this will take less than one minute per site.

      Enter the title, description, destination URL and tags once for all sites

      Select desired categories

      Select the sites you want to submit to or select all of them

      Click “SUBMIT” – Go and make a coffee!

Posting to the Social Bookmarking Sites

      25 Sites Pre-Loaded

      Create an account at each site using our “Easy-Sign-Up” tool – Enter
your details once and they are auto-filled as you go through the sites. Under
normal circumstances this will take less than one minute per site.

      Enter the title, description, destination URL and tags

      Submit Post

Posting to the Social News Sites

      15 Sites Pre-Loaded

      Create an account at each site using our “Easy-Sign-Up” tool – Enter
your details once and they are auto-filled as you go through the sites. Under
normal circumstances this will take less than one minute per site.

      Enter the title, description, destination URL and tags

      Submit Post (Some sites eg Digg require Captchas)



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Pinging the Blog/RSS Directories

      25 Sites Pre-Loaded

      Automatic

Social Networking Sites

      Create a list of sites to target

      Create accounts

      Post content




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Here’s a List for you to refer to:

                 Social Bookmarking Sites
http://bookmarks.yahoo.com

http://myweb.yahoo.com

http://www.google.com/notebook

http://favorites.live.com

http://www.digg.com

http://mystuff.ask.com

http://www.technorati.com

http://del.icio.us

http://www.stumbleupon.com

http://www.netscape.com

http://www.reddit.com

http://www.meneame.net

http://www.fark.com

http://www.ilike.com

http://www.mog.com

http://www.newsvine.com

http://www.furl.net

http://www.blinklist.com

http://www.dzone.com

http://www.clipmarks.com

http://www.pligg.com

http://www.kaboodle.com

http://www.bumpzee.com



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http://ma.gnolia.com

http://www.rollyo.com

http://www.jaiku.com

http://www.9rules.com

http://www.startaid.com

http://www.shoutwire.com

http://www.bluedot.us

http://www.gather.com

http://www.simpy.com

http://www.nowpublic.com

http://www.plugim.com

http://www.stylehive.com

http://www.spurl.net

http://www.blinkbits.com

http://www.librarything.com

http://www.blogmarks.net

http://www.netvouz.com

http://www.diigo.com

http://www.wink.com

http://www.corank.com

http://www.popurls.com

http://www.mister-wong.com

http://www.backflip.com

http://www.rojo.com

http://www.shadows.com




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http://www.bloghop.com

http://www.rawsugar.com

                     Social Networking Sites
http://360.yahoo.com

http://spaces.live.com

http://www.MySpace.com

http://www.orkut.com

http://www.facebook.com

http://www.hi5.com

http://www.friendster.com

http://www.fotolog.com

http://www.livejournal.com

http://www.bebo.com

http://www.xanga.com

http://www.multiply.com

http://www.linkedin.com

http://www.piczo.com

http://www.last.fm

http://www.stumbleupon.com

http://www.broadcaster.com

http://www.gaiaonline.com

http://www.mybloglog.com

http://www.squidoo.com

http://my.opera.com/community/

http://www.buzznet.com



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http://www.imvu.com

http://www.twitter.com

http://www.slashdot.org

http://www.wayn.com

http://www.classmates.com

http://www.meetup.com

http://www.vox.com

http://www.blackplanet.com

http://www.faceparty.com

http://www.yelp.com

http://www.ning.com

http://www.secondlife.com

http://www.myyearbook.com

http://www.hubpages.com

http://www.43things.com

http://www.mog.com

http://www.reunion.com

http://www.xuqa.com

http://www.ecademy.com

http://uk.tribe.net

http://www.tribe.net

http://community.adlandpro.com

http://www.greatestjournal.com

http://www.nexopia.com

http://www.care2.com




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http://www.mobango.com

http://www.couchsurfing.com

http://www.fanpop.com

http://www.gazzag.com

http://www.ryze.com

http://www.unyk.com

http://www.migente.com

http://www.downelink.com

http://www.bluedot.us

http://www.gather.com



For the complete list visit Mark at reelseo.com




If You Don’t Do Anything Else! Target The Following Traffic Sources

      Youtube
      Google video
      Metacafe
      Squidoo
      Hubpages
      mySpace
      Del.icio.us
      Blinklist
      De.lirio.us
      Wordpress
      Blogger
      Technorati
      Blogdigger
      Syndic8




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    6. Can You Take Advantage of Using
 Promotional Videos as Part of a Social Media
            Marketing Campaign


Virtually any online or offline business or organization can benefit from
producing and distributing Video Ads.

From a Corporate Marketing Manager to a Local Auto Dealership or Florists.

Here’s a few examples:

Internet Marketers              Auto Dealers               Flower Retailer
Bands - Musicians               Realtors                   Churches
Weight Loss Consultants         Bloggers                   Cosmetic Surgeons
Educational Services            Non Profit Organizations   Authors


Here are Two case studies.

Go to the one that is the most similar to your business model.

I hope you get some ideas and inspiration and the realization that the
procedures involved are not complicated or difficult. Video Ads will make you
money.

Case Study 1 – A new Indie band from Chicago

Case Study 2 – An Auto Dealership from New York



Before you start – a few questions for you.

Is your business model in place?

Are you clear on how you are going to make money?

Are your marketing strategies achievable within the time you have available?

Have you a clear objective for each campaign you set up?




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Case Study 1
Marketing Your Band Using Video as the Spearhead of a Social Media
Marketing Campaign



I’d like to run through a few ideas for marketing Bands. The same strategies
apply to solo musicians, authors, photographers, artists etc.



1. Objectives of the Campaign

To promote online profile

Get targeted traffic to the main blogsite

To dominate Google for terms like “new indie band Chicago”

To attract a wider audience to their material

Create marketing channels on video hosting sites

Create marketing channels on some Social Media sites

Get “picked up” by radio stations

Get “reviewed” by online and offline publications

To increase “fanbase”

Get a recording contract

Get optins to your mailing list

Get people to “tell their friends” about them

Publicize gigs locally




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2. Profile of Your Consumers

Radio listeners

Record buyers

Online “music download” buyers

ipod/mp3 listeners

12 to 25 age group

By musical genre

By fashion

By education




3. How will you monetize the Campaign ?

Sell your product (music) online

Sell tickets to gigs

Sell Tee Shirts etc




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4. Types of Videos To Create

Bands music

Daily Video Blogs – thoughts/happenings

Interviews with band members (roadies etc)

Interviews with other bands

The Band relaxing

Playing tips – guitar, drums etc

The Band rehearsing

The Band writing new songs

The Band on holiday

The Band in a bar

What food the band members like

The Band posing in their Tee Shirts

Testimonials:
      Videos of fans at a gig
      Interviews with fans

Slide show videos with bands music + personal photos

Video of your FREE ringtones

Videos of Free Offers

Weekly video of “news and views” of the musical genre (punk etc)




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4. Social Media Sites To Target


Create channels on as many video hosting sites as possible plus:

Myspace

Bebo

Facebook

Twitter

Jaiku

Pownce

Ning

Bandbuzz

Mp3.com

Bandweblogs

Upcoming.yahoo

Flickr

last.fm

virb

zune

linked-musicians




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5. Make a List of Keywords and Tags For Your Campaign
(IMPORTANT - CRUCIAL)

Examples:
music, group, rock, rock band, video, podcast, music videos, music
downloads, myspace, music,mp3, new rock band, new indie band, unsigned
band, Chicago band, musicians, new music, gigs, heavy metal band, band t
shirts, band tickets, band website, new music downloads, new dance music,
new music releases, new music artists, new songs, new mp3s,

6. Tips

Build an email list of your fans – keep in touch – build relationships
    Give something away on the Networking Sites (for example a unique
mp3) for their name and email address

Read the user agreements on networking sites – beware of hidden traps

Leave Comments on blogs and of bands in the same genre

Find related Forums and leave comments

Every day spend some time inviting “friends” on the Social Sites

Create and distribute as many videos as possible



7. Sign up For a Free Trial of the Video Wildfire Submission System
and Kickstart Your Band’s Marketing Campaign


  The VideoWildfire System - Social Media Management Software

      50 Video Hosting Sites
      40 Social Bookmarking and Social News Sites
      25 Blog and RSS Directories

  Rock your way through your Social marketing campaign with the
                 VideoWildfire licensed software

                          Can We Do It For You?




Copyright © VideoWildfire.com
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Case Study 2
Marketing Your Auto Dealership Using Video as the Spearhead of a
Social Media Marketing Campaign



I’d like to run through a few ideas for marketing Auto Dealerships. The same
strategies apply to Realtors, Marketing Managers, Churches and most
Professional or Retail Services etc.

1. Objectives of the Campaign

To sell more cars

Dominate Google for terms like “Nissan xterra Baltimore”

To create awareness of your other products
   Paint shop
   Repair shop
   Insurance services
   Valet services
   Car rental
   Auto parts

To promote online profile

To raise your profile in your local community

Keep in touch with customers

To Re-brand your dealership

To Re-image your dealership

Get a flood of targeted traffic to your main sales site

To attract a wider audience to your dealership

Create marketing channels on video hosting sites

Create marketing channels on some Social Media sites

Get “reviewed” by online and offline publications


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To increase customer base

Create more interaction with potential clients

To promote “special offers” or a Competition

Get optins to your mailing list

Get people to “tell their friends” about them

To publicize new stock

To publicize new staff members

Eliminate PPC costs



2. Profile of Your Consumers

Within a certain radius of your showroom?

45 to 65 age group?

Younger age group for used stock?

Males

Females

Income group?



3. How will you monetize the Campaign?

Sell more cars

Sell more of your other services

Save money on traditional advertising

Sell more financial products



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4. Types of Videos To Create


Daily Video Blogs

Interviews with Staff

Interviews with other dealers

A showroom tour – every2/3 weeks or when layout changed

When New models or new colors come out

Tips on buying new/second hand cars

Videos of test drives of different models or fresh new stock - pre sell – show
the pre-sale check procedure

Video channel of repeat customers (bringing back old one and buying new)

Tips on driving safety

The CEO relaxing

Car buying tips

Make your customers aware of new stock

The Staff on holiday

The Staff at play

Create an event, for example, hire the local police skid patch, and invite
people to improve their skills – take videos to promote your business with

Testimonials:
      People browsing the showroom
      Interviews with previous customers

Slide show videos with still photos of the staff and operation

Weekly video of “news and views” of the wider automobile area




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4. Videos to Raise Your Profile and Status in Your Local Community

Create a Local Community Channel on the Video Hosting Sites

Watermark the videos with your logo or create a promotional ending

Ideas

   Local sports events

   Baseball team news/results etc

   Local charity events

   Local church events

   Local news videos

   Get involved in local or national environmental issues

   Interview local celebrities or characters



5. Social Media Sites To Target


Create channels on as many video hosting sites as possible plus:

Myspace

Bebo

Facebook

Linkedin

Twitter

Jaiku

Pownce

Gather



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Autodealers.Ning.com

Upcoming.yahoo

Flickr

Craigslist

Imoondo



6. Make a List of Keywords and Tags For Your Campaign
(IMPORTANT - CRUCIAL)

Examples:
car dealership, car dealers, Honda car dealers, new car dealership, auto
dealers, car dealer New York, Nissan New York, New York car dealership,
New York Ford dealership,

7. Tips

Build an email list of your prospective clients – keep in touch – build
relationships
    Give something away on the Networking Sites (for example a FREE
Valet) for their name and email address and to get them in your showroom
    Create different lists for example a list who are all interested in a
particular model

Read the user agreements on networking sites – beware of hidden traps

Leave Comments on blogs of other dealers and auto sites

Find related Forums and leave comments

Every day spend some time inviting “friends” on the Social Sites by your
targeted age and geographical locations

Create and distribute as many videos as possible

Using the VideoWildfire Software it takes seconds to log into the hosting
sites to edit your Descriptions or delete videos of stock that has been sold



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Create events – new models coming in etc and use Social Event sites like
upcoming.yahoo.com to publicize them



8. Sign up For a Free Trial of the Video Wildfire Submission System
and Kickstart Your Dealerships Marketing Campaign


  The VideoWildfire System - Social Media Management Software

      50   Video Hosting Sites
      25   Social Bookmarking Sites
      15   Social News Sites
      25   Blog and RSS Directories

  Drive your way through your Social marketing campaign with the
                  VideoWildfire licensed software

                          Can We Do It For You?




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                                                                           91
                 7. About Video Wildfire.com



Why VideoWildfire?
Our overall plan is to make Social Media Marketing manageable. I do believe
that the way forward for online marketers is to create great “free” content
be it text, audio or video and to distribute it as widely as possible thus
drawing potential customers into their sales funnel/adsense sites etc...

Other objectives being:

      to increase traffic
      to increase search engine rankings
      to create an “expert status” for the online marketer

The problem, as I see it, is keeping a handle on all the content platforms out
there, be it blog platforms, social networking platforms, podcast platforms or
of course the video sharing platforms. The solution, as I see it, is a
combination of training and software.

It’s my estimation that “video” is the number 1 online content for any
number of reasons, not in the least being that most people prefer it.

It’s also my estimation that video should be the spearhead of any online
Social Media marketing campaign.

In my view traditional SEO is, if not dead, becoming more and more
irrelevant. The future is Video and Social Media Optimization which is feeding
Google Universal with multi-media content.




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                                                                                 92
Overview of the VideoWildfire System
VideoWildfire is our first offering. Basically it enables you to manage your
accounts with 50 Video Sharing platforms, 25 Social Bookmarking Sites and
15 Social News Sites, making joining, submitting and editing a breeze.
We’ve also included tools to help your online exposure:

      a. A tag suggestion tool (related tags from Del. Tech. etc). As you well
know, keywords are the keys to the vault. Over time we have plans to
develop this into a full blown keyword tool. I haven’t got a lot of faith in the
popular services – their information, for me, is suspect i.e. out of date and
from weak sources. My idea is to create a tool that will suggest keywords
that will have real value to social marketers – making social marketing a real
alternative to Pay Per Click.

      b. An RSS Submitter that pings any RSS feed to 25 top Blog and RSS
Directories.

VideoWildfire isn’t a tool for 14 year olds to show off their new haircut. It’s
for serious marketers, intent on selling more products or services and
increasing their bottom line.




Copyright © VideoWildfire.com
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Do You Want to Use the Power of Short Promotional Videos
and the Magic of Social Media Marketing to Achieve Top
Rankings on Google, and Receive Torrents of Targeted
Traffic to Your, or Your Clients’, Websites and Offers?
VideoWildfire is the most comprehensive Web 2.0 submission software ever
created for Video and Social Media Search Engine Optimization.

Currently in use, successfully, by:

Internet Marketers

Search Engine Optimization Companies

Travel Industry Professionals

Real Estate Professionals

Advertising Agencies

Auto Dealerships

And many more businesses, authors, bands and non-profit organizations
looking to raise their Online credentials.

It has been specifically designed to meet the requirements of Google’s
Universal, or Blended, search.

Video is fast becoming the media of choice for online information seekers –
Google is well aware of this, and from my research, is currently including
Video in their Search Results about 20% of the time. I predict this figure will
grow and grow in the future.

NOW is the time to adjust your SEO tactics and Marketing Strategies, to take
your enterprise forward.




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We offer a marketing management and submission tool like no
other, based on:

Strategy 1 – Video Distribution
Easily join and submit to 50 top Video Sharing Sites



Strategy 2 – Promotion of Your Videos, Blogs and RSS
Feeds
Easily join and submit to:

      25 Top Social Bookmarking Sites

      15 Top Social News Sites

      Ping any RSS feed to 25 top Blog and RSS Directories

Our system will leverage your marketing efforts, and save you hours and
hours of your valuable time.

That’s What VideoWildfire Can do for YOU

  By using the software, you will learn more about Video and Social
  Media Marketing than by purchasing any training material for sale
           anywhere on the Internet – and much quicker.




Copyright © VideoWildfire.com
                                                                          95
Main Features of the VideoWildfire Software:




Enables multiple (unlimited) campaign management – ideal for SEO and
Advertising Agencies

Manages your accounts and submits your video to 50 top Video Hosting
Sites

Manages your accounts and posts to 25 top Social Bookmarking Sites

Manages your accounts and posts to 15 top Social News Sites (some of
which require you to enter a Captcha)

A built in “pinging” tool, that submits any RSS feed to 25 Blog/RSS
Directories. Use it to ping your blog entry or your Youtube feed – take
advantage of feeds from other Social Sites.




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Gathers statistics from the top ten Video Sharing sites, hourly, daily or
weekly – it’s totally under your control – view them or download them to
Excel.

Captures an image (snapshot) of the last page of each site that was
submitted to – this would typically display a message specifying that the
video was successfully uploaded, or the last error message from the website.
For example – if your title contains invalid characters, a message will be
displayed to that effect.




Copyright © VideoWildfire.com
                                                                               97
Surprise Bonus – Our UNIQUE Video Buzz Browser




Copyright © VideoWildfire.com
                                                 98
If you’re really serious about promoting your videos and blogs, we provide
you with a one click tool that enables you to manually join and submit to
another 239 Social Media Sites for back-links, traffic and profile exposure.

The Video Buzz Browser consists of:

      50 Video Sharing sites
      9 “New” Video Bookmarking sites
      45 Videocast (Video Podcast) Directories for your MRSS Feeds
      25 Social Bookmarking sites
      80 Blog Directories



You will also find in the membership area:

      1. A Tag Suggestion Tool

     2. Another Social Bookmark Poster and RSS feed pinger to verified
accounts

      3. Lots of free business/copywriting reports etc

      4. Tutorials




Copyright © VideoWildfire.com
                                                                               99
Screenshots




The User Accounts Area




Copyright © VideoWildfire.com
                                100
The Submission Area




Copyright © VideoWildfire.com
                                101
In Conclusion
I hope that you have enjoyed this report and have got a few things of value
out of it. I would like to conclude by asking you one question.

“How much is your time worth?”
Let's Be Logical. Get your marketing organized.

      Consider how long it would take you to create and market just 1
      promotional video per month.
      You submitted it to 50 top video sharing sites and social networking
      platforms.
      You distributed your sales message to another 60 authority web
      destinations. Social Bookmarking sites, Blog directories and RSS
      engines.
      Would you want to do all that for $19.99?
      Or can the Video Wildfire System give you a helping hand?

Example!

Earlier this year Shaun set up a campaign for some short videos he shot
about the 3 Kings Procession in Marbella to advertise our apartment that we
rent out in the summer.

He created the campaign, joined the sites (not 5mins.com) and prepared the
categories in just under an hour.

He put in the metadata, which I had prepared earlier, clicked the automatic
upload button and voila!

Submission was three or four hours

There were three failures. He quickly went into the sites – Upload Now > GO
to re-submit and found:

      1. One site was down.

      2. One site needed a profile created.

      3. Clipmoon rejected the submission because of some Spanish words
in the description.




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                                                                              102
He made the changes and uploaded them manually. 15 mins. Ready for the
next submission! Boom!

Within 3 minutes we had our first result on Google – number 3

Two weeks later, as I showed earlier in the report, we had 29 of the top 30
results on Google and 30 out of 30 on Yahoo.

                     Can We Do It For You?
                                Videowildfire.com




                                Any Questions?

                           Need Some Advice?

                         I’ll do my best to help

                   Roger (at) contentbuzz.com




Copyright © VideoWildfire.com
                                                                              103
                                8. Conclusion
  How To Use Short Promotional Videos as Part of an Overall Social
                    Media Marketing Campaign




Online Video Marketing is Here to Stay

Coupled with a well thought out Social Media campaign you NOW have the
tools to take your business to the next level.

This Report is not meant to be a complete guide to Social Media Marketing. I
hope I have given you enough information to make the whole subject clearer
and more concise.

If you follow the Blueprints you are sure to drive hordes of traffic to your
offers, substantially increase the number of quality backlinks to your site and
go a long way to improving your social standing on the web

      So. Get out there and get Videographing, get Bookmarking,

                      get Networking and get Branding.

                                  Create Great

                           Content and Make Money.

Conclusion – Video Ads will change your life

             Learn to make ads
             Experiment
             Find the right tags and keywords that convert into sales
             Become a member of Video Wildfire – use the licensed software
             to distribute your Video Ads and see your profits explode



        Spend YOUR time MAKING more and more
                Promotional Video Ads

      Let us do the distribution and promotion and

                       Make YOU More MONEY


Copyright © VideoWildfire.com
                                                                                  104
The Legal Bit
The author at VideoWildfire.com has strived to be as accurate and complete
as possible in the creation of this report, notwithstanding the fact that he
does not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.

The author at VideoWildfire.com will not be responsible for any losses or
damages of any kind incurred by the reader whether directly or indirectly
arising from the use of the information found in this report.

This report is not intended for use as a source of legal, business, accounting
or financial advice. All readers are advised to seek the services of competent
professionals in legal, business, accounting, and finance fields.

No guarantees of income are made. The reader assumes responsibility for
the use of information contained herein. The author reserves the right to
make changes without notice.

The author at VideoWildfire.com assumes no responsibility or liability
whatsoever on the behalf of the reader of this report.




Copyright © VideoWildfire.com
                                                                                 105

				
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