APRIL L. BOGLE 1301 CLIFTON ROAD, SUITE 310, ATLANTA, GEORGIA 30322 PHONE: (404) 712-8713 E-MAIL: ABOGLE@LAW.EMORY.EDU PROFILE • Senior communications leader with proven success in developing and executing high-impact communication strategies in highly competitive industries. • Exceptional record as change agent who delivers business results, drives functional excellence and communications measurement linking effective communications to financial, service and educational performance goals. • Proven results in implementing new technologies and processes to improve efficiency and effectiveness. • Skilled team builder with strong interpersonal and leadership skills. PROFESSIONAL EXPERIENCE Emory University’s Center for the Study of Law and Religion 2002-present World-renowned research center focused on religious human rights, church-state relations, family law, and other contentious global issues. Director of Public Relations and Information Key Accomplishments • Created and implemented the Center’s branding identity that elevated it to pre-eminent international status and secured more than $10 million in grant funding. • Conceived, promoted and implemented dozens of public events, including three large-scale international conferences and two multi-year lecture series featuring prominent public figures -- President Jimmy Carter, church historian Martin E. Marty, Episcopal Bishop Gene Robinson and several others -- to highlight Center research topics and findings. Center lectures are consistently among the top three most frequently downloaded programs on Emory’s iTunes University. • Increased media coverage from a handful of placements in 2002 to some 200 each year in prominent outlets, including The New York Times, Wall Street Journal, The New Yorker, Christianity Today. • Co-authored and published When Law and Religion Meet: The Point of Convergence (Wm. B. Eerdmans, 2007), a book commemorating the Center’s 25th anniversary. • Secured $480,000 grant to promote the Center’s work in law, religion and human rights and make it more accessible to audiences outside the Academy through the newest electronic channels. April L. Bogle Communications, Inc., Atlanta, GA 2000-present Independent consulting firm providing award-winning strategic communications counsel to Fortune 500 companies, educational institutions and non-profit organizations. President Key Accomplishments • Led the global internal communications function at Pharmacia Corporation (now Pfizer) (Peapack, NJ) while the senior director was on extended leave. Piloted the organization’s internal communications strategy within a global division and developed a measurement program that linked effective communications to bottom-line results. The program was awarded the 2002 IABC Gold Quill for increasing communication effectiveness of front-line leadership by more than 40 percent during a six- month period and achieving benchmark levels of employee understanding and engagement. In addition, organized quarterly global leadership videoconferences and developed an integrated, strategic approach to upwards communication; launched the first phase of an intranet strategy designed to transform this technology into a productivity tool; and developed a strategy to encourage employees to be ambassadors for the pharmaceutical industry. Bogle/2 • Developed a comprehensive internal and external communications strategy at Emory University School of Law (Atlanta, GA) that improved the law school’s ranking by U.S. News and World Report from No. 27 (2004) to No. 23 (2005) and achieved the goal of becoming a Top 25 U.S. Law School. • Developed a strategic internal communications program at Heifer Project International (Little Rock, AR) that focused on aligning employee behaviors with the organization’s highly aggressive 10-year growth goals. • Led the communications function for The Fund for Theological Education (Atlanta, GA) during a time of staff transition and scholarship program changes, and launched print and electronic promotions that more than doubled the number of applications received for scholarships. Delta Air Lines, Atlanta, GA 1996-2000 World’s third-largest airline (at the time) with 50,000 employees globally. Promoted three times to positions of increasing responsibility and strategic importance during a four-year period. Director, Communications for Customer Service Division Division with 40,000 employees in three global operating areas: airports, flight attendants and cargo. Responsible for counseling Executive Vice President-Customer Service Vicki Escarra on improving employee engagement and media relations strategies as the company implemented a major customer service improvement initiative. Also, built and directed an internal/external communications strategy and function that aligned employee behaviors with new customer service goals and raised external awareness of customer service improvements. Key Accomplishments • Redefined functional excellence, established baseline employee engagement and communications effectiveness metrics, and reorganized disparate communication functions and processes into a high- performance team credited with improving employee engagement and increasing communication effectiveness. • Achieved exceptionally high benchmark levels (93 percent) of employee understanding and engagement for Delta’s customer service improvement initiative. • Launched Delta’s first-ever proactive external communications program to improve Delta’s customer service image. Received favorable print and broadcast media coverage despite industry’s negative image, exceeding management expectations. General Manager Strategic Communications Group Created and led this function to provide strategic internal communications consulting on corporate-wide and divisional issues, to increase the effectiveness of Delta’s existing leadership communications program, and to provide a “center of excellence” for disparate communication groups. Key Accomplishments • Developed the company’s first-ever corporate-wide strategy for aligning employee behavior with business objectives and driving culture change. • Redefined leadership communications, implementing a series of quarterly leadership meetings that launched Delta’s face-to-face communications approach and established leadership accountability for communications. • Drove a communications strategy to align front-line employee behavior with the airline’s goal to improve on-time performance. Delta moved from the worst on-time airline to among the best three, consistently. Bogle/3 The Atlanta Committee for the Olympic Games, Atlanta, GA 1994-1996 Organizers of the Centennial Olympic Games. Managing Editor Responsible for developing a daily newspaper for the Olympic Villages and serving as editor throughout the Games. Key Accomplishments • Produced 32 daily issues in two languages by 5 a.m. deadline for 10 locations throughout the Southeast consistently and successfully. • Built and trained a unified, 25-member team of reporters, photographers, graphic designers and print production experts for this temporary assignment. • Responded well to crisis: created a special issue after the Centennial Olympic Park bombing despite difficulties in accessing newsroom. April L. Bogle Communications, Decatur, GA 1989-1994 Key clients included The Coca-Cola Company, Shell Oil Company and Cotton States Insurance. Manager of Public Relations, INFORUM, the Atlanta Market Center, Atlanta, GA 1987-1989 Senior Communications Specialist, Cotton States Insurance, Atlanta, GA 1984-1987 EDUCATION B.A. (Journalism/Political Science Double Major), Indiana University, Bloomington, Indiana PROFESSIONAL MEMBERSHIPS/CIVIC ACTIVITIES • Member, Council of Communication Management 2000-present • Member, International Association of Business Communicators 1985-2000 - Director, Job Bank 1997 - Member, Program Committee 1991 - Member, Board of Directors 1987 - Chairman, Evaluation and Awards Program 1987 • Treasurer, Ansley House Condominium Association 2008-present • Chairman, Arbor Montessori School Booster Club 2002-2003 • Chairman, Arbor Montessori School Communications Committee 1993-1994 AWARDS • Gold Quill Award, International Association of Business Communicators, Pharmacia, “Validating Bottom- line Impact of Strategic Communications,” 2002. • Award of Excellence, District 2 of the International Association of Business Communicators, Delta Air Lines’ NewsDigest, 1997. • Two Gold Flame Awards, Atlanta Chapter of the International Association of Business Communicators, ACOG’s The Daily Olympian Newspaper, 1996. • Gold Quill Award, International Association of Business Communicators, Shell Oil Company’s The Beacon Newsletter, 1993.
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