Senior Job Bank Atlanta Ga - PDF by rpd19193


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									                                 APRIL L. BOGLE
                        1301 CLIFTON ROAD, SUITE 310, ATLANTA, GEORGIA 30322
                        PHONE: (404) 712-8713          E-MAIL: ABOGLE@LAW.EMORY.EDU

        •   Senior communications leader with proven success in developing and executing high-impact
            communication strategies in highly competitive industries.
        •   Exceptional record as change agent who delivers business results, drives functional
            excellence and communications measurement linking effective communications to financial,
            service and educational performance goals.
        •   Proven results in implementing new technologies and processes to improve efficiency and
        •   Skilled team builder with strong interpersonal and leadership skills.

                                    PROFESSIONAL EXPERIENCE

Emory University’s Center for the Study of Law and Religion                            2002-present
World-renowned research center focused on religious human rights, church-state relations, family law,
and other contentious global issues.

Director of Public Relations and Information
Key Accomplishments
• Created and implemented the Center’s branding identity that elevated it to pre-eminent international
    status and secured more than $10 million in grant funding.
• Conceived, promoted and implemented dozens of public events, including three large-scale international
    conferences and two multi-year lecture series featuring prominent public figures -- President Jimmy
    Carter, church historian Martin E. Marty, Episcopal Bishop Gene Robinson and several others -- to
    highlight Center research topics and findings. Center lectures are consistently among the top three most
    frequently downloaded programs on Emory’s iTunes University.
• Increased media coverage from a handful of placements in 2002 to some 200 each year in prominent
    outlets, including The New York Times, Wall Street Journal, The New Yorker, Christianity Today.
• Co-authored and published When Law and Religion Meet: The Point of Convergence (Wm. B. Eerdmans,
    2007), a book commemorating the Center’s 25th anniversary.
• Secured $480,000 grant to promote the Center’s work in law, religion and human rights and make it more
    accessible to audiences outside the Academy through the newest electronic channels.

April L. Bogle Communications, Inc., Atlanta, GA                                       2000-present
Independent consulting firm providing award-winning strategic communications counsel to Fortune 500
companies, educational institutions and non-profit organizations.

Key Accomplishments
• Led the global internal communications function at Pharmacia Corporation (now Pfizer) (Peapack, NJ)
   while the senior director was on extended leave. Piloted the organization’s internal communications
   strategy within a global division and developed a measurement program that linked effective
   communications to bottom-line results. The program was awarded the 2002 IABC Gold Quill for
   increasing communication effectiveness of front-line leadership by more than 40 percent during a six-
   month period and achieving benchmark levels of employee understanding and engagement. In addition,
   organized quarterly global leadership videoconferences and developed an integrated, strategic approach
   to upwards communication; launched the first phase of an intranet strategy designed to transform this
   technology into a productivity tool; and developed a strategy to encourage employees to be ambassadors
   for the pharmaceutical industry.

•   Developed a comprehensive internal and external communications strategy at Emory University
    School of Law (Atlanta, GA) that improved the law school’s ranking by U.S. News and World Report
    from No. 27 (2004) to No. 23 (2005) and achieved the goal of becoming a Top 25 U.S. Law School.
•   Developed a strategic internal communications program at Heifer Project International (Little Rock,
    AR) that focused on aligning employee behaviors with the organization’s highly aggressive 10-year
    growth goals.
•   Led the communications function for The Fund for Theological Education (Atlanta, GA) during a time
    of staff transition and scholarship program changes, and launched print and electronic promotions
    that more than doubled the number of applications received for scholarships.

Delta Air Lines, Atlanta, GA                                                                1996-2000
World’s third-largest airline (at the time) with 50,000 employees globally. Promoted three times to positions of
increasing responsibility and strategic importance during a four-year period.

Director, Communications for Customer Service Division
Division with 40,000 employees in three global operating areas: airports, flight attendants and cargo.

Responsible for counseling Executive Vice President-Customer Service Vicki Escarra on improving
employee engagement and media relations strategies as the company implemented a major customer
service improvement initiative. Also, built and directed an internal/external communications strategy and
function that aligned employee behaviors with new customer service goals and raised external
awareness of customer service improvements.

Key Accomplishments
• Redefined functional excellence, established baseline employee engagement and communications
   effectiveness metrics, and reorganized disparate communication functions and processes into a high-
   performance team credited with improving employee engagement and increasing communication
• Achieved exceptionally high benchmark levels (93 percent) of employee understanding and
   engagement for Delta’s customer service improvement initiative.
• Launched Delta’s first-ever proactive external communications program to improve Delta’s customer
   service image. Received favorable print and broadcast media coverage despite industry’s negative
   image, exceeding management expectations.

General Manager Strategic Communications Group
Created and led this function to provide strategic internal communications consulting on corporate-wide
and divisional issues, to increase the effectiveness of Delta’s existing leadership communications
program, and to provide a “center of excellence” for disparate communication groups.

Key Accomplishments
• Developed the company’s first-ever corporate-wide strategy for aligning employee behavior with
   business objectives and driving culture change.
• Redefined leadership communications, implementing a series of quarterly leadership meetings that
   launched Delta’s face-to-face communications approach and established leadership accountability for
• Drove a communications strategy to align front-line employee behavior with the airline’s goal to
   improve on-time performance. Delta moved from the worst on-time airline to among the best three,

The Atlanta Committee for the Olympic Games, Atlanta, GA                                 1994-1996
Organizers of the Centennial Olympic Games.

Managing Editor
Responsible for developing a daily newspaper for the Olympic Villages and serving as editor throughout
the Games.

Key Accomplishments
• Produced 32 daily issues in two languages by 5 a.m. deadline for 10 locations throughout the
   Southeast consistently and successfully.
• Built and trained a unified, 25-member team of reporters, photographers, graphic designers and print
   production experts for this temporary assignment.
• Responded well to crisis: created a special issue after the Centennial Olympic Park bombing despite
   difficulties in accessing newsroom.

April L. Bogle Communications, Decatur, GA                                          1989-1994
Key clients included The Coca-Cola Company, Shell Oil Company and Cotton States Insurance.

Manager of Public Relations, INFORUM, the Atlanta Market Center, Atlanta, GA             1987-1989

Senior Communications Specialist, Cotton States Insurance, Atlanta, GA                   1984-1987


B.A. (Journalism/Political Science Double Major), Indiana University, Bloomington, Indiana


•   Member, Council of Communication Management                                          2000-present
•   Member, International Association of Business Communicators                          1985-2000
        - Director, Job Bank 1997
        - Member, Program Committee 1991
        - Member, Board of Directors 1987
        - Chairman, Evaluation and Awards Program 1987
•   Treasurer, Ansley House Condominium Association                                      2008-present
•   Chairman, Arbor Montessori School Booster Club                                       2002-2003
•   Chairman, Arbor Montessori School Communications Committee                           1993-1994


•   Gold Quill Award, International Association of Business Communicators, Pharmacia, “Validating Bottom-
    line Impact of Strategic Communications,” 2002.
•   Award of Excellence, District 2 of the International Association of Business Communicators, Delta Air
    Lines’ NewsDigest, 1997.
•   Two Gold Flame Awards, Atlanta Chapter of the International Association of Business
    Communicators, ACOG’s The Daily Olympian Newspaper, 1996.
•   Gold Quill Award, International Association of Business Communicators, Shell Oil Company’s The
    Beacon Newsletter, 1993.

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