Local businessman Frank Paré reflects by wjr21472

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									                                                                                         Local businessman Frank Paré reflects
                                                                                         on Black History Month – see page 6




                                                               Have a ball at Carnaval
                                                                                         way that brings a little taste of Carnaval   door prizes, networking and lots of fun.
T   HIS YEAR the Chamber of Commerce        to anywhere that Southwest Airlines flies.
    will bring Mardi Gras to Oakland.         The popular event will bring vendors,      to Oakland!                                  A second drawing for Southwest Airlines
   On Wednesday, Feb. 11, the Chamber       business organizations, and members of         Attendees will enjoy a night of            tickets will be held for attendees and
is throwing a “Carnaval” – Mardi Gras       the local business community together to     entertainment, food and drink, exciting      vendors, along with other raffle prizes
style – along with our annual premier       facilitate                                                                                that include a free day in a BMW or
business showcase to celebrate all          business-to-                                                                              convertible (compliments of Zipcar)
members. A number of companies are          business partner-                                                                         and a 2008 Comp & Benefits Survey
expected to display their wares at the      ships and create                                                                          Suite (compliments of Employers Group,
table-top fun event, which will be held     new customer                                                                              with an estimated value of $2,500).
from 5 to 8 p.m. at the Scottish Rite               leads.                                                                               There is no cost to attend this event
Center, 1547 Lakeside Drive across from              And the                                                                          for Chamber members ($10 for non-
Lake Merritt.                                          Chamber                                                                        members), so come out and enjoy a
   The eight-foot vendor tables cost only               does it                                                                       business fair while enjoying the fun of
$299 for members ($399 for                                 in a                                                                       a Mardi Gras.
non-members) and include                                                                                                                 For more information on Carnaval,
a free ad in Oakland                                                                                                                  visit www.oaklandchamber.com or
Business Review (read-                                                                                                                contact Morgan Crow at the Chamber
ership 15,000) and a                                                                                                                  of Commerce at (510) 874-4800, ext.
chance at a separate                                                                                                                  319 or at mcrow@oaklandchamber.com.
drawing for two tickets


An easy roll of the dice could make you                                                                                               Bring your associates and develop new
a winner.                                                                                                                             business-to-business partnerships.



        Mayor receives report to re-organize government, announces staff – by Scott Peterson
                                            the city’s executive branch and              the Mayor and the Office of the City         redevelopment and has worked in Bay
A   FTER MONTHS of speculation and
    patience, the strategic consulting
team led by former City Administrator
                                            departments, suggests best practices
                                            for public-private partnerships, and
                                                                                         Administrator to consolidate decision-
                                                                                         making, improve effectiveness, and
                                                                                                                                      Area cities such as Mountain View,
                                                                                                                                      San Jose, Berkeley, and Emeryville.
Robert Bobb presented its recommenda-       identifies ways to improve internal          reduce costs. Long-time aide Dan                The economic downturn is a central
tions to Mayor Dellums to re-organize       and external communications. It              Lindheim will remain as City                 issue in the report, which recommends
Oakland city government. The 168-           recommends a wide variety of objec-          Administrator, having filled the role        long-range financial planning, reducing
page report details a series of recom-      tives to achieving the Mayor’s “Model        on an interim basis since June 2008.         expenditures, and increasing the city’s
mended steps to improve efficiency          City” vision which is not understood            The report also suggests redefining the   revenue base as well as eliminating
in Oakland’s government, combining          well-enough by departments to support        focus of the Community and Economic          structural deficits in the city’s budgets.
common sense strategies with nation-        its implementation.                          Development Agency (CEDA) to focus           The consultants included a template of
wide best practices. Two weeks after           The organizational review found that      on workforce development, business           key elements of a multi-year financial
releasing the report to the public,         the Strong Mayor form of government          recruitment, and redevelopment. The          strategic plan. The report suggests the
Mayor Dellums announced some new,           is not fully “operationalized” in            Mayor announced Walter Cohen will            Budget Office expand its focus to
key staff to help implement many of         Oakland, resulting in inefficiency and       lead CEDA through this transformation.       include innovation and reform or
the recommendations.                        miscommunication. The consultants            He brings more than 30 years of experi-      budgeting, finance, and management
   The report includes assessments of       recommend restructuring the Office of        ence in economic development and                                 – continued on page 5



                               Local businesses use Chamber in tough times                                                – by Karen Engel
                                            Chamber launches local business              now. Experts will be available to discuss    able to connect with each other online
A   T A TIME when each day seems to
    bring bad news about the economy,
local businesses are getting increasingly
                                            support effort
                                            The Chamber has always been a place
                                                                                         a variety of topics from what financial
                                                                                         resources exist to helping you manage
                                                                                                                                      to share resources, post a product or
                                                                                                                                      service online for other members to see
savvy about how to use the tools at         where members can make connections,          your cash flow to how the foreclosure        (Chamber Marketplace), or just get a
their disposal to stay in business. For     find new business opportunities, and let     crisis is impacting our local economy.       quick question answered. The Chamber
many Oakland-based businesses,              their voices be heard. Now a series of       Doors open at 7:30 a.m. for registra-        is currently “beta testing” the site which
particularly small- and medium-sized        new efforts will add to the resources        tion, coffee, bagels and networking.         it expects to launch in March. For more
businesses who depend on the local or       already available:                           At 7:45 the interactive program starts,      information, contact Morgan Crow at
regional market, finding meaningful                                                      letting you get to work on time. Contact     mcrow@oaklandchamber.com.
ways to strengthen their relationships      Fourth Fridays at the Chamber                Triche Christmon for more information
with clients and suppliers is nearly as     Starting on Friday, Feb. 27, the             at tchristmon@oaklandchamber.com.            Shop local!
important as strengthening their bottom     Chamber will host a new, free breakfast                                                   One way to support our home-grown,
line. On both counts, members see the       event tailored to addressing the needs       Virtual networking                           local businesses is to reflect on how we
Chamber as an important resource.           and concerns of local businesses right       Members have expressed a desire to be                           – continued on page 6


 A new direction
                                             news of interest.
                                                                                           Chamber Membership Event – March 3-6
 I N OUR CONTINUING effort to better
   utilize your membership dollars, we
 at Oakland Business Review have
                                               In addition, a Membership Directory
                                             addendum can now be found on our              S  AVE THE DATES for this fun event –
                                                                                              parts of Tuesday, Wednesday and
                                                                                                                                       Chamber has held a Membership Event
                                                                                                                                       on four different occasions, and each
 made some important changes.                website as well. The addendum should          Thursday, March 3-5 with a celebratory      one has been successful in bringing
   We have moved our monthly                 be printed out and kept with your 2009        participants’ luncheon on Friday, March     together more than 100 volunteers and
 features “Names in the News,”               Membership Directory & Buyers Guide,          6. You’ll be working side by side with      introducing the Chamber to an equal
 “Women in Business,” “New                   giving you a comprehensive list of            other local businesspeople who are all      number of new businesses.
 Members,” “Member Anniversaries”            active Chamber members.                       working for a common goal – to help           Show your spirit and participate in
 and the “Advocate’s Column” from              For questions or comments on this           build the Chamber membership and as         this year’s event. For information call
 print to online. A button on the home       new direction, please contact editor          a result help build the strength of         Chamber President Joe Haraburda at
 page at www.oaklandchamber.com              Hank Masler at (510) 874-4808 or at           Oakland’s business community.               (510) 874-4810.
 will take you to these and other            hmasler@oaklandchamber.com.                      Over the last eight years the
2                                                               Oakland Business Review


                                              Samuel Merritt College is now a University
                                                                                                                             At the Centennial’s Founder’s Day event


                                               O
                                                                             occupational therapists, physician
R   EFLECTING A 100-year transformation
    from a school of nursing to a multi-
discipline health sciences institution,
                                                    VER THE past             assistants and podiatric physicians in the
                                                                             East Bay of the San Francisco Bay Area.
                                                                                                                             on Jan. 26, Samuel Merritt celebrants
                                                                                                                             included (left to right) Penny Bamford,
Samuel Merritt College became Samuel                century, Samuel            Recognizing the importance of                 PhD, RN, assistant academic vice presi-
Merritt University on Jan. 27, 2009.                                         advanced educational degrees in the             dent; Richard MacIntyre, PhD, RN,
The announcement was made the night                                          expanding health care field, the university     FAAN, professor, nursing; Audrey
before by University President Sharon          Merritt University            offers doctoral programs in physical            Berman, PhD, RN, AOCN, dean and
Diaz at Founder’s Day, the institution’s                                     therapy and podiatric medicine, and plans       professor; Scot D. Foster, PhD, CRNA,
                                                                                                                             FAAN, academic vice president and
Centennial kick-off celebration.
   Dr. Cornelius Hopper, the chair of the
                                               (SMU) has evolved             to offer doctorate degrees in pharmacy
                                                                             and nursing in 2010. “It is only fitting        provost; Abby Heydman, PhD, RN, pro-
Samuel Merritt Board of Regents, said                                        that this will occur within a university set-   fessor emeritus and former academic vice
that changing the name to Samuel Merritt       from a small                                                                  president and provost; Brent Sommer,
University better reflects the range of                                                                                      MPHA, CRNA, assistant professor, nurs-
professional programs including doctoral                                                                                     ing and clinical coordinator, CRNA; and
degrees and research opportunities offered
                                               school of                                                                     Celeste Villanueva, MS, CRNA, assistant
by the institution. “We have witnessed                                                                                       professor, nursing and director, Program
momentum building during the last              nursing to a                                                                  of Nurse Anesthesia.
decade of growth and expansion,” said
Dr. Hopper. “The achievements of our
graduates, and the quality and rigor of        premier health
academic programs, gave us the confi-
dence to embrace the vision of becoming
nationally recognized.”
                                               sciences institution
   Over the past century, Samuel Merritt
University (SMU) has evolved from a            offering undergrad-
small school of nursing to a premier
health sciences institution offering under-
graduate and graduate education pro-
                                               uate and graduate
grams. It is now the largest source of reg-
istered nurses in the state of California,     education programs.
and the only provider of physical and

                                                                                                                             ting which acknowledges the value
                                                                                                                             of doctoral preparation for health care
                                                                                                                             providers,” said Audrey Berman, PhD,
                                                                                                                             RN, AOCN, dean of nursing. “Our
                                                                                                                             nursing graduates will continue to fill the
                                                                                                                             community need for nurses who provide
                                                                                                                             evidence-based and client-centered care
                                                                                                                             at the hospital bedside, in the home, in
                                                                                                                             our neighborhoods, in every place where
                                                                                                                             individuals, families, and groups have
                                                                                                                             health needs.”
                                                                                                                                President Sharon Diaz, agrees, saying
                                                                                                                             it takes highly skilled and compassionate
                                                                                                                             professionals to tackle the current health
                                                                                                                             care challenges. “The health care system
                                                                                                                             has become increasingly complex, requir-
                                                                                                                             ing a greater degree of scientific knowl-
                                                                                                                             edge of practitioners across all health
                                                                                                                             sciences disciplines,” she said.
                                                                                                                             “Graduates of our institution receive
                                                                                                                             that critical knowledge through rigorous
                                                                                                                             coursework and clinical internships.”
                                                                                                                                SMU graduates are in demand, and
                                                                                                                             experience very high rates of employ-
                                                                                                                             ment within one year of graduation.
                                                                                                                             The university prepares more graduates
                                                                                                                             eligible for the National Council
                                                                                                                             Licensure Examination (NCLEX) than
                                                                                                                             any other institution of higher education
                                                                                                                             in California. Graduates earn passing
                                                                                                                             scores far above national averages on
                                                                                                                             license and certification exams. “We
                                                                                                                             expect to remain nimbly responsive to
                                                                                                                             employer expectations and lead the way
                                                                                                                             in preparing graduates using the most
                                                                                                                             current technological and pedagogical
                                                                                                                             approaches,” said Dr. Berman.
                                                                                                                                Nearly 1,300 students are enrolled
                                                                                                                             at Samuel Merritt University, with
                                                                                                                             campuses in Oakland, Sacramento, San
                                                                                                                             Francisco and San Mateo. The university
                                                                                                                             offers an undergraduate degree in nurs-
                                                                                                                             ing; master’s degrees in nursing, occupa-
                                                                                                                             tional therapy, physician assistant; and
                                                                                                                             doctoral degrees in physical therapy and
                                                                                                                             podiatric medicine.



                                                                                                                                 In this issue:
                                                                                                                                Marvin Clark has been
                                                                                                                                named the Chamber’s
                                                                                                                                Ambassador of the
                                                                                                                                Year – see page 13
                                                                                                                                Calendar ............................... 15
                                                                                                                                Economic Development ............. 4
                                                                                                                                Finance & Taxation .................. 7
                                                                                                                                Membership ........................ 13
                                                                                                                                Public Policy .......................... 5
                                                                              February 2009                                                                                                                          3


FROM THE PRESIDENT                                              – by Joe Haraburda, President and CEO, Oakland Metropolitan Chamber of Commerce

A chance for fun, networking and Chamber support
                                                                                        in Oakland Business Review (readership                                    make some changes to this monthly
R   EMEMBER the
    Membership Event
that was held in October
                                                         Team BLUE – General
                                                         Manager Bettie Coles
                                                         of Kaiser Permanente
                                                                                        15,000) and two chances for tickets to
                                                                                        anywhere that Southwest Airlines flies.
                                                                                                                                                                  publication, Oakland Business Review.
                                                                                                                                                                  A number of feature stories will now be
2006? More than 100                                      Team BLACK – General              This is another fun Chamber event,                                     found on our website,
members pitched in                                       Manager Eric Kisshauer         and this time watch YOUR business                                         www.oaklandchamber.com. See the story
and helped bring new                                     of Pankow Builders             grow! For more information on the Feb.                                    on page 1 that explains those features
businesses to the                                        Team ORANGE – General          11 event, visit www.oaklandchamber.com                                    and the simple way they can be found.
Chamber! Thank                                           Manager Hank Fore of           or contact Morgan Crow of our staff at                                    Then, if you have any questions or
you all.                                                 Comcast                        (510) 874-4800, ext. 319 or at                                            comments, contact our editor, Hank
   Well, now that                                        Team AQUA – General            mcrow@oaklandchamber.com.                                                 Masler, at (510) 874-4808 or at
fun and team spirit is                                   Manager Vic Meinke                                                                                       hmasler@oaklandchamber.com. We
happening again. From                                    of Alta Bates Summit           Changes in Oakland Business Review                                        hope these changes work for you – and
Tuesday, March 3                                        Medical Center                  The Chamber is continuing to work on                                      remember that a pdf of the entire issue


                            S
through Thursday,                  HOW YOUR             Team RED – General Manager      your behalf and to use your investment                                    of Oakland Business Review is also
March 5, volunteers                                     Emily Shanks of Bank of         wisely. As a result we’ve decided to                                      available on the Chamber site.
                                   spirit and           America
will once again meet
in an attempt to build         participate in              Be part of a fun event and
the Chamber and, as a
result, help build the         this year’s event.
                                                        help the Chamber grow!
                                                                                        City closures in February
strength of Oakland’s                                   Have a ball at Carnaval
                                                                                        C  ITY OF OAKLAND offices will be                                       for non-essential city employees. And
business community.            You’ll be side by        At the Chamber’s
                                                                                           closed for three days before and after                               Monday, Feb. 16 is Washington’s
A Membership Event                                      Membership Event you
                               side with other                                          the President’s Day holiday weekend.                                    birthday holiday. Residents and
celebration will be held                                can watch the Chamber
                                                                                        Beginning Thursday, Feb. 12 most city                                   businesses are advised that these
on Friday, March 6.                                     grow. At Carnaval, it’s your
                               businesspeople                                           offices will close in observation of                                    holidays will affect some services but
   Over the last eight                                  turn – watch the business-
                                                                                        Lincoln’s birthday. Friday, Feb. 13 is                                  not public safety personnel.
years we have held a                                    people come to your table
                               who are working                                          scheduled as a budgetary furlough
Membership Event on                                     and check out your goods
four different occasions,      for a common             and services.
and each one has been                                      The Chamber’s bringing
successful in bringing         goal – improving         a touch of Mardi Gras to
                                                        Oakland on Wednesday,                                                         EXECUTIVE                     Co-Chair, Membership    WILLIAM HOOPER
together over 100                                                                                                                                                                           Clear Channel Outdoor
                                                                                                                                      COMMITTEE                     STEVEN DOUGLAS
volunteers and introduc-       the business             Feb. 11 when we present                                                                                     Douglas Parking LLC     VICTORIA JONES
                                                        our “Carnaval” – Mardi                                                        Chair of the Board
ing the Chamber to an                                                                                                                 BETTIE COLES
                                                                                                                                                                                            The Clorox Company
equal number of new            community.               Gras style – along with           The purpose of the Oakland                  Kaiser Permanente
                                                                                                                                                                    Chair, Public Policy
                                                                                                                                                                    BARBARA LESLIE          ERIC KISSHAUER
businesses.                                             our annual premier business       Metropolitan Chamber of Commerce
                                                                                                                                      Vice Chair of the Board
                                                                                                                                                                    AT&T                    Pankow Builders
                                             showcase. A number of companies are          is to promote commerce and indus-
   Show your spirit and participate in                                                                                                PATRICIA SCATES               President and CEO       DAVID LARSON
                                                                                          try, to advance economic growth and         Wells Fargo                                           Piedmont Grocery
this year’s event. You’ll be side by side    expected to display their wares at the                                                                                 JOE HARABURDA
                                                                                          to enhance the quality of life in the
with other businesspeople who are            table-top fun event, which will be held                                                  Vice Chair of the Board                               WRIGHT LASSITER, III
                                                                                          city of Oakland.                                                                                  Alameda County
working for a common goal –                  from 5 to 8 p.m. at the Scottish Rite                                                    JOHN NELSON                   DIRECTORS               Medical Center
                                                                                                                                      murakami/Nelson
improving the business community.            Center, 1547 Lakeside Drive across           OAKLAND BUSINESS REVIEW                                                   MARLON BRADFORD         GREG MAULDIN
                                                                                                                                      Immediate Past Chair          Longs Drugs
Call me at (510) 874-4810 and I will         from Lake Merritt.                           (ISSN 1092-7220)                            REID EDWARDS
                                                                                                                                                                                            Waterfront Plaza Hotel
connect you to one of the General              The eight-foot vendor tables cost only     is published monthly at $100.00 a year                                    TERRY BRADY             VIC MEINKE
                                                                                          by the Oakland Metropolitan Chamber         Corporate Counsel             Securitas Security      Alta Bates Summit
Managers for this 2009 event:                $299 for members and include a free ad                                                                                 Systems                 Medical Center
                                                                                          of Commerce, 475 14th Street, Oakland,      ZACK WASSERMAN
                                                                                          CA 94612-1903. Membership dues              Wendel, Rosen, Black          JOHN CASAS
                                                                                                                                      & Dean LLP                    JT2 Integrated          EMILY SHANKS
                                                                                          include subscription. Periodicals postage                                                         Bank of America
                                                                                                                                                                    Resources
                                                                                          at Oakland, CA. Contents can’t be
                                                                                                                                      Chair, Communications                                 JILL SIDEMAN
                                                                                          reproduced without permission.                                            MARIO CHIODO
                                                                                                                                      SHANNON PEDDER                Mario Chiodo Studios    CH2M Hill California,
                                                                                          POSTMASTER: Send address changes to         BRAND: CREATIVE                                       Inc.
                                                                                          OAKLAND BUSINESS REVIEW, 475 14th                                         CHERYL CHAMBERS
                                                                                          Street, Oakland, CA 94612.                  Chair, Development/Events     Comcast                 JOHN LYNN SMITH
                                                                                                                                      JOHN DOLBY                                            Reed Smith
                                                                                                                                      Shorenstein Realty            ANA CHRETIEN
                                                                                          Editor                                                                    ABC Security            DICK SPEES
                                                                                                                                      Services
                                                                                          HA NK MASLE R, (5 10) 8 74- 4808                                          Service, Inc.           Consultant
                                                                                          hmasler@oaklandchamber.com                  Chair, Economic
                                                                                                                                      Development                   DARLENE CRANE           PHILIP TAGAMI
                                                                                          www.oaklandchamber.com                                                    PCI Crane Consulting
                                                                                                                                      JANIELE MAFFEI                                        California Commercial
                                                                                                                                      Janiele Maffei,                                       Investments
                                                                                          Production/Design Editor                                                  DAN CUSHING
                                                                                                                                      Structural Engineer           Brandywine Realty
                                                                                          CARTER DESIGNS                                                                                    DAVID TUCKER
                                                                                                                                                                    Trust                   Waste Management of
                                                                                          The articles published in this publica-     Chair, Operations/Finance                             Alameda County
                                                                                                                                      MICHAEL ZIEMANN               RONALD FOREST
                                                                                          tion do not necessarily reflect the poli-   Summit Bank                   Matson Navigation Co.
                                                                                                                                                                                            RICHARD WHITE
                                                                                          cies or opinions of the Oakland                                                                   Fitzgerald Abbott &
                                                                                                                                                                    BRIAN GARRETT
                                                                                          Metropolitan Chamber of Commerce.           Co-Chair, Membership          Community Bank          Beardsley LLP
                                                                                                                                      SANDY WATERS                  of the Bay              JOE WONG
                                                                                                                                      KaiserAir, Inc.                                       Port of Oakland
4                                                                        Oakland Business Review


    ECONOMIC DEVELOPMENT                                                                      CREATING A STRONG ECONOMY

Mural completed at historic Oakland Building façade
A   NEW PUBLIC artwork sponsored by
    the Oakland Heritage Alliance and
SKS Investments has been completed
at the historic Key System building in
downtown Oakland to commemorate
the innovative mass transit system that
once linked communities throughout
the Bay Area.
   The 20-foot by 80-foot mural,
painted by Oakland artist Rocky Rische-
Baird, has been installed at the base of
the former Key System building at 1100
Broadway and depicts passengers board-
ing an iconic Key System orange-colored
train at a station.                          Bay Area’s first regional public transit    second painting completed by Rische-            Left: The mural at 1100 Broadway;
   As part of the redevelopment of the       system,” said Paul Stein, a managing        Baird that pays tribute to the innovative       Right: A close-up detail of people
1100 Broadway site, SKS Investments          partner at SKS Investments. “Oakland        transit system.                                 boarding a train.
will restore and preserve the facade of      is still at the center of the Bay Area’s       “I feel great satisfaction to have creat-
the neo-classical structure which will       mass transit network and exemplifies        ed a work of public art in honor of the
be integrated into a new 20-story tower      the benefits of utilizing sustainable       Key System,” said Rische-Baird. “The            lines. The development will sit near the
that will provide 310,000 square feet of     urban planning principles.”                 Key System continues to inspire myself          I-880 and I-980 freeways along a com-
Class A office space and 10,000 square          The Key System operated from 1903        and others as a symbol of a healthy             mute corridor used by a large segment
feet of ground-floor retail. 1100            to 1960, serving the cities of Oakland,     community and sensible infrastructure.”         of the Bay Area’s population.
Broadway will incorporate numerous           San Francisco, Berkeley, Alameda,              1100 Broadway is sited directly above           For more information on 1100
sustainable design features and SKS          Emeryville, Piedmont, San Leandro,          the 12th Street/City Center BART Station        Broadway, visit
Investments hopes to attain Gold             Richmond, Albany and El Cerrito. Much       and is one block from 20 AC Transit bus         www.1100broadway.com.
certification under the U.S. Green           of the system’s territory is served today
Building Council’s LEED program. At          by AC Transit and BART.
the start of construction at the site, the      “The completion of the Key System
mural will be dismantled and auctioned
as part of a fundraiser in support of the
                                             mural provides us with a beautiful visual
                                             reminder of the importance of Oakland’s
                                                                                         Reaching out to local businesses
Oakland Heritage Alliance.
   The mural project was the result of
a partnership between the Oakland
                                             transportation systems in supporting this
                                             city’s economic vitality,” said Deborah     T   HE CHAMBER’S Economic Development
                                                                                             Committee engaged with city staff
                                                                                         recently in a facilitated discussion about
                                             Acosta with the city of Oakland’s
Heritage Alliance, SKS Investments,          Community and Economic Development          the city’s Energy and Climate Action
Swinerton Builders, KMD Architects,          Agency. “Today AC Transit and BART          Plan. City staff expects the plan to be
Colliers International and the CIM           move thousands of people every day over     formulated over the next 12 months and
Group/Oakland Marriott City Center,          the same routes forged by the former Key    is reaching out to the business community
which all donated funds for Rische-          System railroad. Downtown Oakland’s         for input.
Baird’s painting.                            legacy as both a transportation and            John Nelson (right) of murakami
   “We hope this wonderful new mural         economic hub for the East Bay is assured    /Nelson and co-chair of the Chamber’s           Wentworth, the city’s energy engineer;
will remind people that Oakland was          through the existence of these vital mass   Board of Directors greeted the guest            and Susan Katchee, Oakland’s environ-
home in the 20th century to the              transportation links.”                      speakers – (left to right) Garret Fitzgerald,   mental services manager.
headquarters of the Key System, the             The mural at 1100 Broadway is the        Oakland’s sustainability coordinator; Scott
                                                                               February 2009                                                                                        5



 P U B L I C P O L I C Y REPRESENTING THE INTERESTS OF BUSINESS WITH GOVERNMENT

New Councilmember meets with Chamber members                                                             – by Scott Peterson
                                             to isolate trouble-makers and prevent                                                       City Councilmember Rebecca Kaplan
O   AKLAND’S NEWEST City
    Councilmember, Rebecca Kaplan,
met with Chamber members at the
                                             similar disturbances.
                                                The deployment of private security
                                                                                                                                         makes a point while chief of staff Andre
                                                                                                                                         Jones looks on.
monthly Inside Oakland Breakfast Forum       patrols is one opportunity Kaplan
in January. Both the Councilmember           hopes may offer longer-term changes.
and audience appreciated the interactive     Specifically, she applauded the establish-                                                   result in more foreclosures. “We need
discussion on a range of important issues.   ment of community benefits districts                                                         to stop the foreclosure spiral and
   Kaplan began by referencing the           (CBDs) being formed by property owners                                                       rehabilitate and stabilize neighborhoods
recent spate of violent events in Oakland    and expressed appreciation for businesses                                                    while returning property and transfer
associated with the New Year’s Eve           stepping up to pay for patrols, street                                                       tax revenue to the city,” she said. To
shooting at the Fruitvale BART station.      cleaning, and other services. Two new                                                        do this, she is working to make sure
She lamented the impact the rioters          CBDs in downtown will contribute                                                             Oakland gets its fair share of the federal
had on local businesses and Oakland’s        $2 million per year to improve the condi-                                                    economic stimulus package both for
reputation. And she emphasized that          tions of these vital urban neighborhoods.                                                    housing as well as for infrastructure
there was clearly a “disconnect between      And Kaplan reminded the audience that                                                        projects which could put people to work.
peaceful demonstrators and fringe            she adamantly believes these efforts do      Again, she thanked the hotels for their            Kaplan pledged to work openly with
elements bent on violence.” Kaplan           not exempt the city from providing its       initiative to help fund the OCVB and            the business community and welcomed
supported her point by saying that most      basic services.                              promised to fight to restore city funding       input. As the only Councilmember
of those arrested were from outside of          The Councilmember At Large also           of the organization which was hammered          representing the entire city, she is
Oakland. “This is not a consolation to       believes that more needs to be done          by recent budget cuts.                          uniquely positioned to focus on a
businesses affected. But it shows that       to market the city. “We can’t step back         Kaplan is greatly concerned by the           range of important issues.
outside influences have an impact here,”     on aggressively attracting people to         impacts of the mortgage crisis and does
she said.                                    Oakland,” she said in reference to           not see an end in sight. Specifically, she      Scott Peterson is director of the
   Anticipating future protests, she hopes   continuing city support for the Oakland      is worried about mortgages re-setting to        Chamber’s Public Policy Department.
that it will be easier for Oakland Police    Convention and Visitors Bureau (OCVB).       higher rates in the next few years will



City Council inaugurates new members, elects new leadership
New Council President                        Mayor in the event the Mayor is away.        New Councilmember At Large                     reviewing legislation. She also nominates
Oakland City Council has a new                  The three Councilmembers were             The vote for Council President took place      the chairs of other committees.
President! Jane Brunner was elected by       re-elected, along with Nancy Nadel, in       after Rebecca Kaplan was sworn in as             The following are the new Council
her colleagues to lead the eight-member      June 2008.                                   Oakland’s Councilmember At Large. She          committee rosters.
body, replacing Ignacio De La Fuente            Commenting on her new position,           succeeds Henry Chang, who retired leav-          • Public Works Committee – Chair:
who has held the position since it was       Brunner said, “We have a really good         ing the seat open for a spirited campaign      Nancy Nadel. Members: Desley Brooks,
created in 1998. De La Fuente, mean-         City Council. We’ve been good. But           and run-off election in November 2008.         Rebecca Kaplan, Pat Kernighan
while, was chosen Vice Mayor by the          Oaklanders are looking for leadership,          Kaplan served as AC Transit Director          • Finance & Management Committee
Council, and Larry Reid, Vice Mayor          and I think we need to step up and           since 2002 during which time the transit       – Chair: Jean Quan. Members: Ignacio
Pro Tempore. This means that Reid            provide more leadership than we have         agency made great strides in improving         De La Fuente, Pat Kernighan, Nancy
chairs the Council in Brunner’s absence      in the past.”                                service and investing in alternative ener-     Nadel
and De La Fuente serves as acting                                                         gies. She previously served as a legislative     • Community & Economic
                                                                                          aide to Assemblymember Audie Bock              Development – Chair: Ignacio De La
                                                                                          and was policy outreach director for the       Fuente. Members: Jane Brunner, Larry
                                                                                          Transportation and Land Use Coalition.         Reid, Pat Kernighan
                                                                                          Kaplan earned her law degree from                • Public Safety Committee – Chair:
                                                                                          Stanford and a Masters degree in urban         Larry Reid. Members: Pat Kernighan,
                                                                                          and environmental policy from Tufts            Nancy Nadel, Jean Quan
                                                                                          University after attending college at            • Life Enrichment Committee – Chair:
                                                                                          Massachusetts Institute of Technology          Desley Brooks. Members: Jane Brunner,
                                                                                          where she studied psychology.                  Rebecca Kaplan, Jean Quan
                                                                                             Kaplan was the guest speaker at the           • Rules & Legislation Committee –
                                                                                          Chamber’s recent Inside Oakland                Chair: Jane Brunner. Members: Ignacio
                                                                                          Breakfast Forum (see story on this page).      De La Fuente, Larry Reid, Jean Quan
                                                                                                                                           • Education Partnership Committee –
                                                                                          Council committee membership changes           Co-Chair: Desley Brooks. Members: Jane
                                                                                          One result of the new dynamics on City         Brunner, Rebecca Kaplan, Jean Quan
                                                                                          Council is the announcement of new               • City-Port Liaison Committee – Co-
                                                                                          committee assignments. As Council              Chair: Nancy Nadel. Members: Ignacio
                                                                                          President, Brunner chairs the Rules            De La Fuente, Rebecca Kaplan, Larry
                                                                                          Committee, which sets the agenda for           Reid



                                                                                          Re-organize government – continued from page 1
                                                                                          within the city. The Mayor appointed           It recommends creating a position of
                                                                                          Marianna Marysheva-Martinez as                 Public Safety Coordinator to coordinate
                                                                                          Assistant City Manager with a specific         all city departments and services (police,
                                                                                          portfolio of financial management. In          fire, human services, etc) in developing a
                                                                                          the fall, the Mayor contracted her to          comprehensive crime reduction strategy.
                                                                                          provide her expertise in the revision of       The Mayor executed on this recommen-
                                                                                          the budget.                                    dation and recruited Dorlista Reed to
                                                                                             Accountability for performance needs        bring her experience in public safety
                                                                                          to be firmly established and regularized,      and human services programs to this
                                                                                          according to the report. New mecha-            new position. The report also suggests
                                                                                          nisms are needed to craft performance          that ALL city departments demonstrate
                                                                                          agreements and conduct annual reviews          ownership of their contributions to
                                                                                          of departments and their respective            improving public safety and incorporate
                                                                                          leaders. Other changes would include           this into their annual performance
                                                                                          forensic audits of payroll, parking            agreements.
                                                                                          meters, permits and inspections.                  In general, the report concludes
                                                                                          Taking a cue from the Mayor, the               that creating a “Model City” requires
                                                                                          report suggests developing a survey            a “model government” focusing on
                                                                                          to engage residents in assessing city          “order, structure, and discipline.” The
                                                                                          services as well as creating a strategic       complete report can be found online in
                                                                                          plan for implementing a 311 system             the “news” section of
                                                                                          to improve service.                            www.oaklandnet.com.
                                                                                             The report acknowledges that
                                                                                          improving public safety and reducing           Scott Peterson is the director of the
                                                                                          crime continues to be a high priority.         Chamber’s Public Policy Department.
    6                                                                              Oakland Business Review


    Black History Month – A perspective                                            – by Frank Paré, CFP ®

“                                                                    Black History Month           he recognized that oftentimes history of      become less of an issue when it came to
    W     E THE PEOPLE of the
          United States, in Order
    to form a more perfect Union,
                                                                  should carry special signifi-
                                                                  cance for all Americans this
                                                                                                   Black achievement was either ignored or
                                                                                                   suppressed. He also wanted to celebrate
                                                                                                                                                 managing money or raising capital.
                                                                                                                                                    Last month’s inauguration demonstrat-
    establish Justice, ensure domes-                              year. It is an opportunity       two public figures that were instrumental     ed that a majority of Americans felt
    tic Tranquility, provide for the                              for the country to reflect on    in abolishing slavery, President Abraham      similarly with respect to managing the
    common defence, promote the                                   how far our nation has come      Lincoln and Fredrick Douglass. Therefore      country. Like many for whom history
    general Welfare, and secure the                               since declaring its independ-    the second week of February was chosen        has recorded as providing more than
    Blessings of Liberty to our-                                  ence in 1776. And while our      because Lincoln and Douglass’ birthdays       a thread in our American tapestry,
    selves and our Posterity, do                                  Constitution was adopted in      were in February. The week was                ultimately the fabric of our nation was
    ordain and establish this                                     1787, it was not until 1870,     expanded to a month 50 years later.           made stronger. Last year showed that
    Constitution for the United                                   upon ratification of the 15th       On Wall Street, a profession for which     regardless of one’s race, gender, or
    States of America.”                                           Amendment, that African-         I have had the pleasure of working in         economic background, he or she could
    – The Preamble – United                        Frank Paré Americans were allowed               for 18 years, African-American pioneers       have a real chance at becoming President
    States Constitution – 1787                                    to vote.                         have understood that in order to succeed,     of the United States.
                                                         As we reflect, we should be inspired      optimism is a pre-requisite and achieving        As we pause to consider this historic
                                                      to look towards the future with optimism     excellence is the second. Many of these       event of last year during Black History
    O   N NOV. 4, 2008, our nation showed
        the world that irrespective of our
    diverse origins and past injustices we
                                                      as a nation and for the possibilities of
                                                      our future generations. Black History
                                                                                                   pioneering individuals are still with us,
                                                                                                   for they started young and the success
                                                                                                                                                 Month, some of us may focus on the
                                                                                                                                                 collective decision of our nation’s willing-
    could rise and step firmly in the direction       Month, from its inceptions as Negro          achieved has been relatively recent.          ness to elect an African-American. And
    of forming “a more perfect Union.” Last           History Week in 1926, has been a time           While the numbers of African-              some may focus on the collective success
    year, regardless of one’s political affilia-      for American reflection and celebration      Americans in the profession has always        of a people to overcome as exemplified
    tion, the United States stood ready to            of African-American achievement. It          been limited, the journey from being          by the individual elected. As each
    make history by electing either its first         has also served as an inspiration for        traded as property on Wall Street to run-     narrative embraces the other, we might
    woman president, an African-American,             generations of African-Americans who         ning some of the world’s largest financial    all agree that despite our successes and
    or a female vice president. It was an             may not have known the role individuals      institutions has been monumental. But         our greatness, we can be better and we
    achievement borne out of an unwavering            played in crafting U.S. history since its    with every accomplishment, there was          can go further in forming a more
    sense of hope and optimism. And while             beginning.                                   another factor that contributed to their      perfect Union.
    many could not envision an African-                  When noted historian Dr. Carter G.        overall success. It was their belief in the
    American elected to President, there were         Woodson chose the second week of             greater good of the people they served        Frank Pare is president of PF Wealth
    many others who would not allow race              February, his intent was not only to high-   and the implicit (or maybe explicit)          Management Group, LLC, a Registered
    alone to dissuade them from voting.               light African-American achievement, for      recognition that over time race would         Invest Advisory Firm in Oakland.



    Revolving loans help businesses kick-start green investments                                                                       – by Justin Lehrer
                                                                The ReUse People –                 we couldn’t have made the investment.”        visit www.StopWastePartnership.Org
    I N TODAY’S difficult
      economic climate, many
    companies are struggling
                                                                an RLF success story
                                                                Several businesses in
                                                                                                     If you are interested in making a
                                                                                                   change in your business that prevents
                                                                                                                                                 and click “Funding.”

    to stay afloat and simply                                   Alameda County have                or reduces waste in Alameda County            Justin Lehrer is a program manager
    maintain their current level                                taken advantage of this            and you need a little help, the               at Stopwaste.Org, a public agency
    of production. For most, new                                lending opportunity. One           StopWaste.Org Revolving Loan Fund             dedicated to reducing the waste stream
    investments are out of reach,                               of them is The ReUse               may be available to you. For more             in Alameda County. To find out where
    even if they could boost                                    People of America Inc., an         information contact Meri Soll at (510)        to recycle just about anything, visit
    production and lower                                        Oakland-based nonprofit-           891-6500 or msoll@stopwaste.org or            www.StopWaste.Org/Recycle.
    expenses – such as disposal                                 environmental corporation
    costs – ultimately improving                                offering deconstruction and
    the bottom line.                                            building materials salvaging
       If your business is faced              Justin Lehrer services, deconstruction
    with a similar dilemma,                                     consulting, and sales of
    StopWaste.Org’s Revolving Loan Fund             used building materials for the Bay
    (RLF) might be one answer.                      Area, Los Angeles and San Diego.
       Featuring loan amounts up to                 When they needed to expand their
    $250,000 and low interest rates, these          transportation capabilities, The ReUse
    loans are ideal for small and medium-           People contacted StopWaste.Org and
    sized businesses that see an opportunity        received a loan to purchase additional
    to increase their efficiency by prevent-        trailers and a used bobtail truck.
    ing or reducing waste, but lack the                The new equipment has helped the
    financial means to make the necessary           company process an additional 10,000
    investment.                                     to 15,000 tons of used building
       The StopWaste.Org loans have been            material each year, not only keeping
    used to purchase new equipment or               construction debris out of the landfill
    software to increase recycling capacity,        but also turning it into revenue for the
    switch from disposable to reusable              organization. “The loan application
    packaging, expand the capacity to               was an easy and quick process,”
    receive and process recyclable materials,       remembers Ted Reiff, the company’s
    and even relocate and expand businesses.        president. “Without this opportunity


    Tough times – continued from page 1
    spend our money and, where possible,              community, we hope to boost aware-
    Shop Local! There are a number of                 ness of the positive work happening
    excellent efforts to help people do               right here in Oakland and the East Bay,
    this, including the city-sponsored                help people feel hopeful about local
    Shop Oakland campaign and website                 economic trends, inform people of
    –www.shopoakland.com – and                        national and international trends, and
    Oakland Unwrapped, an online                      inform how those trends may impact
    marketplace where shoppers can find               the local economy. For more informa-
    and buy directly from Oakland-owned               tion, please contact Karen Engel at
    independent businesses and artists –              kengel@oaklandchamber.com.
    www.oaklandunwrapped.org. In 2009,                   Of course, all of the Chamber’s
    the Chamber will be working with                  existing events, breakfasts, mixers,
    these efforts and others to increase              weblinks, and online Small Business
    local business utilization.                       Resource Directory
                                                      (http://www.oaklandchamber.com/econo
    Showcase Oakland                                  my/sbrd.asp) are at your disposal every
    Mark your calendars for May 1!                    week. Join us! Now more than ever the
    Chamber staff is working with its                 Chamber can help us get through these
    partners in the Oakland Partnership               tough economic times!
    to re-tool this year’s Economic Summit
    to emphasize many of the positive sto-            Karen Engel is the director of economic
    ries about doing business in Oakland.             development at the Oakland
    By showcasing our city and its many               Metropolitan Chamber of Commerce.
    assets, particularly its dynamic business
                                                                                      February 2009                                                                                    7




                      SPECIAL SECTION
                                                                  F I N A N C E & TA X AT I O N

                                                    The latest tax law changes                                    – by Jay Gilson

                                                                                                                                               solar energy property for individuals and
O   N OCT. 3, 2008, President                                education expenses, against        over 39 years, the EESA allows 15-year
    Bush signed The Emergency                                AMT liability.                     depreciation for property placed in            businesses, no longer capped at $2,000
Economic Stabilization Act of                                                                   service before 12/31/2009 – good news          for individuals
2008 (EESA), which contains a                                Assistance for homeowners          for lessors/lessees making improvements          • Credit of up to $4,000 for qualified
wide range of tax law changes                                in foreclosure or short sale       to leasehold facilities. The EESA gives        wind energy property
benefiting both individuals and                              While discharge of a mort-         similar 15-year treatment to restaurant
businesses. Some of the changes                              gage usually results in tax-       property, including buildings and              Incentive stock options –
enacted are described below.                                 able income of the mortgage        improvements, and certain retail facilities.   Relief from the AMT
                                                             amount, the EESA provides                                                         If you exercised an ISO and the value
2008 AMT Patch                                               relief from this liability         Tax free IRA distributions to charity          of the stock fell, you may have found
Once again, Congress has raised                              through 2012 for mortgages         The popular program allowing tax-free          yourself owing AMT taxes. The EESA
the AMT exemption amount to                                  up $2 million ($1 million          distributions from IRAs and Roth IRAs          suspends that AMT liability for ISOs
reflect inflation and to keep the              Jay Gilson for married filing separately).       of up to $100,000 to charity has been          prior to 2008 and provides for accelerat-
numbers of taxpayers subject                                 Note that the relief provi-        extended to 12/31/2009. For taxpayers          ed refund of amounts already paid
to the AMT from increasing:                      sions for mortgage debt do not apply to        older than 70 and one-half, the distribu-      through tax credits. The above is just a
                                                                                                tion is tax-free, counts against your          small portion of the changes in the tax
                                                                                                required withdrawal, and is excludable         laws recently enacted.
                                                     2008                 2008                  from your gross income.                           Given the current economic challenges
                                       2007         with patch         without patch                                                           we are experiencing and the election of
                                                                                                Energy credits                                 a new president, it is highly likely
     Married filing jointly         $ 66,250        $ 69,950           $       45,000           The EESA contains numerous provisions          additional legislation will be enacted
     Single & Head of House           44,350          46,200                   33,750           relating to energy issues. Highlights          during the next months. If you have
                                                                                                include the following tax credits:             any questions regarding how these tax
     Married filing separate          33,125          34,975                   22,500              • $500 for homeowner energy                 benefits can be used to lower your tax
                                                                                                efficiency – insulation, windows, doors,       bill, please do not hesitate to call your
  If you were not subject to the AMT in         home equity lines of credit.                    air conditioners, furnaces, hot water          RINA representative.
2007, the 2008 patch will likely mean the                                                       heaters
same absent significant income changes.         Leasehold, restaurant and                          • Credits from $50 to $250 for              Jay Gilson is a stockholder with RINA
Additionally, you will be able to apply         retail improvements                             energy efficient appliances                    Accountancy Corporation.
nonrefundable credits, like childcare and       Instead of depreciating improvements               • 30 percent of total cost of qualifying




                                 A sale strategy when planning your taxes – by Frank Paré, CFP                                                         ®


                                                diversification is still a very sound strate-   the sale of assets held for more than a           3) Know what to sell? If you own
W     OW, WHAT A year that was! By now
      most of us have already determined
our losses and are perhaps looking at a
                                                gy. Diversification and asset allocation
                                                don’t guarantee a profit or insure against
                                                                                                year are taxed at lower rates: 15 percent
                                                                                                for most investors, 0 percent (through tax
                                                                                                                                               stocks, mutual funds, or exchange traded
                                                                                                                                               funds and decide to unload some shares,
few years of carrying them forward. No          a possible loss, as we have seen, but the       year 2010) for anyone in the two lowest        you may be able to maximize your tax
one can predict the direction the stock         strategy does still help to reduce overall      tax brackets.                                                    – continued on page 11
market will take over the next year, but        investment risks.
as you’re considering your tax strategy            2) Had enough? If you have reached
going forward, here are three tips to           a point where it is no longer bearable
consider:                                       to watch your portfolio descend Mt.
   1) Review your original reasons for          Everest, here are some tax considera-
investing. Before you throw in the towel        tions. Assets held for a year or less
on your portfolio, you should first deter-      generate short-term capital gains, which
mine if your allocation is still appropriate    are taxed as ordinary income. Depending
for your time horizon and goals. Declines       on your tax bracket, that rate could be
in the market have been across multiple         as high as 35 percent, not including
industries and worldwide, however               state taxes. Long-term capital gains on
8   Oakland Business Review
                                                                                   February 2009                                                                                       9


  SPECIAL SECTION – F I N A N C E & TA X AT I O N

Patient capital for a new era of responsibility                                                            – by Christine Walker

A    S “A ROSE is a rose,” an attractive
     class of emerging enterprises shares
distinguishing qualities, even if not a
                                                                                                                                             Grameen Bank Managing Director and
                                                                                                                                             Nobel Peace Prize 2006 recipient Dr.
                                                                                                                                             Muhammad Yunus (center) shares a
common descriptor. Joining efforts among                                                                                                     moment with OneCalifornia Bank leaders
the private, nonprofit and government                                                                                                        (left to right) Salvador Menjivar, OneCal
sectors, these enterprises measure their                                                                                                     Foundation executive director; Kat Taylor
worth in triple bottom lines that balance                                                                                                    and Tom Steyer, OneCalifornia founders;
social mission with environmental and                                                                                                        and Jeff Cheung, OneCal Bank chief
business sustainability. Dubbed hybrids,
                                                                                                                                             executive officer.
social enterprises, for-benefit or fourth
sector, they are characterized by intentions
that fit with what President Obama
defined in his inaugural speech as a                                                                                                         and services and financial literacy
“new era of responsibility.”                                                                                                                 delivered by experienced relationship-
   Anticipating this era, the New York          and empowering agents” for change in           the founders: $1 million of Class A voting    focused bankers to small to medium-size
Times stated in May of 2007 that fourth-        low-wealth communities. Kat and Tom            shares and $21.5 million of Class B non-      businesses, professional firms and non-
sector financiers are “willing to invest        will take no economic benefit or repay-        voting shares with Kat Taylor owning 51       profits. It offers government guaranteed
patient capital that supports businesses        ment ever from their investment. They          percent of total shares issued. The Class B   business loans, commercial loans, com-
that produce both profit and social bene-       retain mission control of the bank;            stock carries dividend rights when and        mercial real estate loans, and provides
fits.” At that moment, OneCalifornia            OneCal Foundation maintains the rights         should OneCal Bank declare a dividend.        robust cash management services
was preparing to open its community             to the economic benefits of the bank.          This structure still allows for later-stage   normally found at much larger regional
development bank and supporting non-               The bank is a full service, FDIC-insured    capital rounds.                               banks. The bank serves unbanked and
profit foundation in Oakland. OneCal’s          community development financial institu-          “The founders donated 100 percent          under-banked individuals through
organizing team had studied the socially        tion with a mission to improve economic        of their Class B holdings to OneCal           strategic alliances with organizations
responsible ShoreBank and Dr.                   opportunity for low- to moderate-income        Foundation, which supports the bank’s         and businesses that bank at OneCal.
Muhammad Yunus’ Grameen Bank, and               communities throughout California. The         mission in a variety of ways. The                In community development, the
conducted an exhaustive examination of          foundation provides outreach, convening,       foundation owns more than 25 percent          support of small businesses and local
community development banks, thrifts            community development programs and             of a class of stock of a bank holding         nonprofits increases neighborhood
and credit unions. The team innovated a         credit enhancements to further the mis-        company and, by definition, is also a         stabilization and economic growth.
corporate structure not easily described,       sion of the bank.                              federal thrift holding company.               Muhammad Yunus captured this in
yet bold, effective and distinct among             OneCal Bank Chief Executive Officer            “To the foundation, the founders also      naming his bank – Grameen translates
federally chartered institutions.               Jeff Cheung explains OneCal’s unique           donated 100 percent of their reimburse-       to “village.” OneCalifornia, a name
   In June 2007, OneCalifornia Bank,            and dynamic organizational structure.          ment of the bank’s pre-opening expenses,      suggesting focus and vision, is dedicated
FSB, a federally-chartered thrift, began        “There are two holding companies:              $2.4 million for operating expenses and       to what works, small and grand, and to
operating with $22.5 million in patient         OneCalifornia BanCorp, a mid-tier, and         bank capital, and $26 million of their        helping communities prosper.
capital provided by founders Tom Steyer         OneCalifornia Foundation, a senior hold-       ownership interest in Farallon Capital
and Kathryn Taylor, San Francisco philan-       ing company. OneCal BanCorp owns 100           Management for OneCal mission support         Christine Walker is a freelance writer and
thropists who believe strongly in the use       percent of the common stock of the bank.       over time.”                                   designer working with OneCalifornia
of capital and financial literacy as “freeing   BanCorp issued two classes of stock to            OneCal provides commercial products        Bank.



Innovative programs spark economic opportunity                                                               – by Christine Walker
                                                goes, so goes our own. OneCal Bank             Oakland. The program inspires parents in      fund from which group members in turn
O   NE CALIFORNIA co-founder Kat Taylor
    wants to help people understand tools
for building financial security. “The five
                                                must produce social benefits, broadly
                                                defined, for its customers and
                                                                                               San Antonio Head Start to save for their
                                                                                               children’s future. OneCal Foundation
                                                                                                                                             borrow $600 and repay $100 monthly in
                                                                                                                                             a continual cycle of lending and borrow-
Cs of credit are king,” Taylor says. She        communities while also achieving               will match up to $450 of the savings and      ing. Now, rather than lay dollars on a
puts them in context of a sixth –               financial sustainability.” Once the bank       provide financial literacy education.         kitchen table, they have OneCal Bank
Community. They are Character, know             proves this model for its target market           Cestas Populares, a project of the         debit checking accounts at their respec-
your borrower; Capacity, debt service           of Oakland, it aims to expand to create        Mission Asset Fund (MAF) and OneCal           tive banks through an electronic network
coverage; Capital, net worth; Collateral,       self-perpetuating economic engines for         Bank, brings a traditionally informal         (ACH), which reports the loan payments
stress-tested for a downturn; and               all low-income communities in                  lending practice into modern banking.         and flows the cash to MAF for the next
Conditions, the real wild card.                 California. Two innovative OneCal              People who have long been accountable         borrower.
“Borrowers must have a plan and savings         programs are revving up.                       to one another are creating and improving        For more information, visit
for hard times.”                                   Acorns to Oaks is a partnership             their credit score histories, opening doors   www.onecalbank.com, or call (510) 550-
   At a 2008 U.S. Conference of Mayors          among OneCal Foundation, OneCal                to low-cost credit and financial services.    8400; onecalfoundation.org, (510) 663-
in Washington, D.C., Taylor said, “As the       Bank, San Antonio CDC, Annie E. Casey          Lending Circle participants, perhaps six      2253.
fortune of our most vulnerable citizens         Foundation and Making Connections              in a group, contribute $100 a month to a



Mortgage forgiveness – General concepts                                                       – by Ed Cagawan, CPA
                                                                                                taxpayer should be careful in making         substantially improve the residence).
L  OSING A HOME due to fire, earthquake
   or some other natural disaster is one of
the most devastating events that one can
                                                tax laws must still be respected. Oddly,
                                                without any circumvention from the
                                                government, these individuals could not
                                                                                                the distinction as to what is excludable
                                                                                                from taxable income. Generally, the
                                                                                                                                                Therefore, any refinancing proceeds
                                                                                                                                             used to pay other outstanding debts
experience in a lifetime.                       only go through the traumatic experience        term “acquisition indebtedness” means        (e.g., credit cards, student loans, etc.)
   Sadly, in 2008, yet another type of          of losing their home, but also recognize        any secured loan which is incurred in        or any cash received may be includable
disaster took away the homes of many –          taxable income because of it!                   acquiring, constructing, or substantially    in taxable income as “discharge of
a crippled economy that wreaked havoc             Since tax law dictates that to the extent     improving any qualified principal            indebtedness” income.
on our country.                                 that a debt is discharged when a lender         residence of the taxpayer.                      Lastly, please note that the above refers
   People lost their jobs and no longer         forecloses on property, a taxpayer may             It also includes any indebtedness         only to the tip of the iceberg with regards
had the means to pay their mortgages.           realize taxable income from the discharge       secured by such residence resulting from     to this issue. If one is in this situation,
Temporary “teaser” low interest rates,          of indebtedness (generally, to the extent       refinancing, but only to the extent the      they should consult a tax professional
applied originally to make mortgages            that the amount a property’s recourse           amount of the new mortgage resulting         so that it is handled properly.
affordable, expired and were adjusted           debt exceeds it fair market value).             from such refinancing does not exceed
upward, causing home owners to deal                                                             the original amount of the “acquisition      Ed Cagawan is a CPA at Oakland-based
with an increased monthly mortgage              For example:                                    indebtedness” (unless the new loan           Timpson Garcia, LLP.
payment they just could not afford.             Mortgage debt on property        $ 500,000      proceeds were used to construct or
   Adding to these unsettling and               Fair market value of property      375,000
demoralizing circumstances, the values          Discharge of indebtedness        $ 125,000
of the properties were also affected;
home owners were forced to accept                  However, our government had the fore-
the fact that value of their homes had          sight to recognize that the imposition of
plummeted and any equity that was               this law would have a detrimental effect.
built may have fully disappeared.                  Accordingly, in an attempt to circum-
   Due to these circumstances, communi-         vent this problem, federal tax law was
ties nationwide were inundated with the         amended to provide that a taxpayer may
foreclosures of residential properties,         exclude from income up to $2 million of
forcing many home owners to deal with           “qualified principal residence indebted-
the harsh reality of involuntarily leaving      ness” (acquisition indebtedness) for
their homes (an event quite possibly more       discharges incurred on Jan. 1, 2007
devastating that any natural disaster).         through Dec. 31, 2012.
   Yet despite all of this, our country’s          However, please note that the
10                                                                      Oakland Business Review


 SPECIAL SECTION – F I N A N C E & TA X AT I O N

Make your retirement account work harder for you
                                                                                      from a qualified retirement plan,            investment choices to suit a range
T  AX-FAVORED retirement investment
   vehicles, such as individual
retirement accounts and 401(k) plans,
                                                                                      traditional IRA and Roth IRA prior
                                                                                      to age 59 ½ may be subject to a 10
                                                                                                                                   of objectives, and you may invest
                                                                                                                                   IRA assets in virtually any investment.
offer an attractive way to accumulate                                                 percent federal tax penalty. Certain         What’s more, you may adjust your
funds long term for your future. Are                                                  exceptions apply.                            investment allocation in tax-deferred
you taking full advantage of what they                                                                                             accounts without tax implications.
have to offer? These tips may help you                                                Just say rollover                            Your Waddell & Reed financial advisor
make the most of your retirement                                                      You may be eligible to receive a             can help you determine an investment
accounts.                                                                             lump-sum distribution from a                 mix with a comfortable balance of risk
                                                                                      qualified retirement plan if you retire,     and return potential. Contact him or
Contribute the maximum                     Waddell & Reed financial advisors (left    change jobs or the firm terminates its       her today to learn more about how to
IRAs and 401(k) plans let you defer        to right) Troy White, Andrea Hamilton      plan. If so, consider electing a direct      make the most of your retirement
taxes on investment earnings until you     and Sheila Best.                           rollover of the funds to an IRA) or to       accounts.
receive them, presumably in retirement.                                               your new employer’s qualified retire-
(Roth IRA withdrawals generally are        butions may be tax-deductible. (Roth       ment plan). A direct rollover lets           Andrea Hamilton, Sheila Best and
free from federal income taxes if          IRA contributions are not deductible.)     your retirement savings continue to          Troy White are financial advisors
certain conditions are met.) The tax          Please remember that withdrawals        grow tax-deferred until withdrawal.          with Waddell & Reed’s East Bay
advantages of these accounts may offer     from a Roth IRA may be subject to          Even if you are retiring, you may not        office, located at 1390 Willow Pass
you greater accumulation potential         state and local income taxes, and          need the entire balance at once. With        Road, Concord. They can be reached
than similar taxable investments. As       withdrawals before five years from         a rollover, you can spread out the           at (925) 689-9600.
an added bonus, your contributions         the initial investment may be subject      distributions – and the tax liability –
may generate current tax benefits:         to federal income taxes. Withdrawals       through your retirement years.               Investing is subject to market risk,
Pre-tax 401(k) contributions reduce        from a qualified retirement plan or                                                     including possible loss of principal.
your current tax liability dollar for      traditional IRA generally are subject      Invest according to your objectives
dollar, and your traditional IRA contri-   to ordinary income taxes. With drawals     Most 401(k) plans offer a variety of



New legislation enacted by President Bush in 2008                                                   – by Greg Gilbert, CFP
                                           Retiree, and Employer Recovery Act           • Individuals who attain age 70            ered to RMD may now be rolled over.
F  ORMER PRESIDENT Bush signed a new
   law on Dec. 23, 2008 that waives the
required minimum distribution (RMD)
                                           of 2008 (H.R. 7327):
                                              • No minimum distribution is
                                                                                      and one-half during 2009 will not be
                                                                                      required to take their first distribution.
                                                                                                                                     • Individuals attaining age 70 and
                                                                                                                                   one-half in 2008 that chose to defer
for qualified retirement plans and indi-   required for calendar year 2009 from       However, they will be required to take       their 2008 RMD until 2009 must still
vidual retirement accounts (IRAs). The     IRAs and defined contribution plans        what would normally be considered            take their 2008 distribution by April 1,
law requires certain employees and         (i.e. 401(k), profit sharing, money        their second distribution by Dec. 31,        2009. This act does not provide relief
individuals to receive a minimum           purchase, 403(b), and governmental         2010.                                        from required minimum distributions
distribution by April 1 following the      457(b) plans).                               • Distributions from IRA and defined       for defined benefit plans.
year they attain the age of 70 and            • Beneficiaries will not be required    contribution plans during 2009 that
one-half and each Dec. 31 thereafter.      to take distributions from inherited       would not previously have been eligible      Greg Gilbert, CFP, is president of
  However, under the new law Worker,       IRAs for 2009.                             for rollover because they were consid-       Infinity Financial Services in Oakland.
                                                                                   February 2009                                                                                   11



  SPECIAL SECTION – F I N A N C E & TA X AT I O N
Take advantage of these tax-saving opportunities – by Doug Regalia
                                                         or §457 government plan, may        an additional $2,500.                         themselves, their spouses and dependents
T   HE 2008 TAX filing season is
    now upon us. This feature
highlights several potential tax-
                                                         be rolled over into a Roth IRA.
                                                         Such a rollover, however, is
                                                                                                Catch-Up Contributions for other
                                                                                             plans: If you were 50 years old by Dec.
                                                                                                                                           as an above-the-line deduction, without
                                                                                                                                           regard to the 7.5 percent of AGI floor.
saving opportunities for you to                          treated as a taxable event, and     31, 2008, you also may contribute an            Equipment Purchases: If you are in
consider.                                                you will pay tax on the amount      additional $5,000 to your §403(b) plan,       business and purchase equipment, you
   Spousal IRA: If an individual                         converted. No penalties will        SEP or eligible §457 government plan.         may make a “Section 179 Election,”
files a joint return and has less                        apply if all the requirements for      Saver’s Credit: A nonrefundable tax        which allows you to expense (i.e.,
compensation than his or her                             such a transfer are satisfied.      credit is available based on the qualified    currently deduct) otherwise depreciable
spouse, the IRA contribution is                             401(k) Contribution: The         retirement savings contributions to an        business property.
limited to lesser of $5,000 for                          §401(k) elective deferral limit     employer plan made by an eligible               NOL Carryback Period: If your busi-
2008 plus age 50 catch-up                                is $15,500 for 2008. If your        individual.                                   ness suffered net operating losses in 2008,
                                         Doug Regalia 401(k) plan has been amended              Maximize Retirement Savings: In            you may apply those losses against tax-
contributions, or total com-
pensation of both spouses reduced by the       to allow for catch-up contributions for       many cases, employers will require you        able income going back two tax years.
spouse’s IRA contributions (traditional        2008 and you were 50 years old by             to set your 2009 retirement contribution      Thus, for example, the loss could be
and Roth).                                     Dec. 31, 2008, you may contribute an          levels before January 2009. You may           used to reduce taxable income – and
   Roth IRA: This type of IRA permits          additional $5,000 to your 401(k)              want to increase your contribution to         thus generate tax refunds – for tax years
nondeductible contributions of up to           account, for a total maximum                  lower your AGI in order to take               as far back as 2006.
$5,000 a year. Earnings grow tax-free,         contribution of $20,500 ($15,500 in           advantage of some of the tax breaks             Bonus Depreciation: Taxpayers
and distributions are tax-free provided        regular contributions plus $5,000 in          described above.                              meeting certain criteria can claim a 50
no distributions are made until more than      catch-up contributions).                                                                    percent bonus depreciation allowance
five years after the first contribution and       SIMPLE Plan Contribution: The              BUSINESS DEDUCTIONS                           for property placed in service after 2007
the individual has reached age 59 ½.           SIMPLE plan deferral limit is $10,500         Self-Employed Health Insurance                and before 2009, thanks again to
   Roth IRA Conversion Rule: Funds in a        for 2008. If your SIMPLE plan has been        Premiums: Self-employed individuals           Congressional legislation.
traditional IRA (including Roth, SEP and       amended to allow for catch-up contribu-       are allowed to claim 100 percent of the
SIMPLE) and new for 2008, §401 retire-         tions for 2008 and you were 50 years old      amount paid during the taxable year for       Doug Regalia is a partner with the CPA
ment plan, §403(b) tax-sheltered annuity       by Dec. 31, 2008, you may contribute          insurance that constitutes medical care for   firm of Regalia & Associates.




Plan your taxes – continued from page 7
advantage. For a mutual fund, the most        those shares.
common way to calculate cost basis is to        Where the market goes from here is
use the average cost per share. However,      anyone’s guess, however studies have
you can also request that specific shares     shown that most individual investors
be sold – for example, those bought at a      generally buy high and sell low.
certain price. Which shares you choose        Therefore you should consider your
depend on whether you want to take            plans before investing and work your
capital losses to offset gains, or keep       plan when selling.
gains to a minimum to reduce the tax
bite. Of course, this applies to taxable      Frank Paré is president of PF Wealth
accounts. Please note – you must use the      Management Group, LLC, a Registered
same method when you sell the rest of         Investment Advisory Firm.
12   Oakland Business Review
                                                                                February 2009                                                                                13



  MEMBERSHIP DEVELOPMENT                                                                          PROVIDING QUALITY NETWORKING

Oakland community leader honored as Ambassador of the Year
                                                                                                                                     Ambassador of the Year Marvin Clark is
C  ONGRATULATIONS to Marvin A.
   Clark, who has been honored as the
Chamber’s Ambassador of the Year for
                                              and Marcus W. Clark. The company is
                                              an Oakland-based building and facility
                                              maintenance company that has been
                                                                                                                                     congratulated by committee co-chair
                                                                                                                                     MaryAnne Kaplan.
2008.                                         providing high quality service to the
  Ambassadors are judged on a point           Greater Bay Area for nearly 50 years.                                                  Oracle Arena. Tickets are $35 (regular
system that includes attending Chamber        First Building Maintenance began as a                                                  price is $65), and a portion of each
events, bringing in new committee             janitorial company, but has expanded                                                   ticket sold goes directly to the Sigma
members, and bringing new businesses          over the years to become an industry                                                   Beta Club.
to the Chamber.                               leader in window washing, carpet                                                          In addition to serving as an
  According to committee co-chair             cleaning, steam cleaning, Business                                                     Ambassador, Clark is a member of the
MaryAnne Kaplan (Kaplan &                     Improvement District maintenance,                                                      Chamber’s Non-Profit Roundtable
Associates), Clark was honored because        and medical, commercial, and                  Clark is a member of Phi Beta Sigma      Committee and a member of the
“he not only brought in a member, but         industrial facilities.                      Fraternity, Inc., and is the co-founder    Toastmasters, which meets at the
he accumulated the highest number of             Clark’s Chamber membership and           and advisor of the Greater Bay Area        Chamber the first and third Friday of
points for the year of all the                involvement as an Ambassador have           Sigma Beta Club, a nonprofit mentoring     each month from 12:30 to 1:30 p.m.
Ambassadors.”                                 provided him the opportunity to meet        organization that prepares middle and         To learn more about the services
  “It is truly an honor to be named           people, learn what they do, and make        high school young men for college. The     provided by FBMC or to get more
Ambassador of the Year,” he said.             true friendships while seeking partner-     Sigma Beta Club, in fact, will sponsor a   involved with the Sigma Beta Club,
  Clark is a principal of First Building      ships to grow both a family-run busi-       fundraiser in conjunction with a Golden    contact Clark at (510) 482-8900 or
Maintenance Company (FBMC), along             ness and the nonprofit organization he      State Warriors/Phoenix Suns basketball     (510) 867-8436 or via email at
with family members Booker T. Clark           leads.                                      game on Sunday, March 15 at 6 p.m. at      marvin@1stmaint.com.



Chamber welcomes new co-chairs
                                                                                             Chamber Ambassadors attend
T  HE CHAMBER’S Ambassador                                                                                                           Oakland’s business leaders and discuss
   Committee, which is made up of                                                         events and meetings, facilitate attendee   current trends and policies that affect the
volunteers who act as the “face” of the                                                   networking, and assist with event          local business environment,”
organization, has a new set of co-chairs.                                                 operations.                                Karagiorgas says. “I also get to meet
Remaining in the position from last year                                                     Dimitris By Design is a web             prospective members and tell them all
is MaryAnne Kaplan of Kaplan &                                                            design/development and video               the great opportunities the Chamber of
Associates, but joining her at the top                                                    production company specializing in         Commerce has to offer.”
for 2009 is Loree Karagiorgas, the                                                        all business sizes.                          At left, Karagiorgas (left) and Kaplan
owner of Dimitris By Design.                                                                 “Being an Ambassador is so much fun     are welcomed by Chamber President Joe
                                                                                          because I get to meet so many of           Haraburda.



                   Moon over Lake Merritt                                                 Thank you
T  HE BELLEVUE CLUB on the shores of
   Lake Merritt (525 Bellevue Ave.) was
                                              men and women, and is currently on a
                                              membership push for 2009. Pictured
                                                                                          T  HE OAKLAND Metropolitan Chamber
                                                                                             of Commerce thanks the following
                                                                                          members for their door prizes at the
                                                                                                                                     BRAND: CREATIVE, Ginger Leaf
                                                                                                                                     Floral, Holiday Inn & Suites Oakland
                                                                                                                                     Airport, and Your Safety Place.
the site of the Chamber’s January mixer.      below at the mixer are (left to right)
                                                                                          recent Mixer at The Bellevue Club –
Well known as a private social club, the      Chamber Board members Reid Edwards
Bellevue Club has always been a commu-        and Shannon Pedder; Bellevue executives
nity resource for businesses, visitors and    Margot Murray (former Board member)
celebrants. It is, in fact, the last of       and Jim Meagher (president); and
Oakland’s private business clubs for both     Chamber President Joe Haraburda.




Chamber partners with Employers Group
W     HEN IT COMES to understanding and
      mitigating the risks of operating in
California, Employers Group has been
                                              Essentials – the definitive source for
                                              employment law documents, memos
                                              and forms
helping businesses for more than 100             • Access to state-funded training
years.                                           • Exclusive discounts on professional
   “The bottom line is that what you          training and development
don’t know will hurt you,” says Mark             • Access to in-depth compensation
Wilbur, president and chief executive offi-   and benefits survey data
cer of Employers Group. “In California’s         Employers Group is now offering
highly litigious environment, there are       Chamber members a free six-month trial
many ways that agencies, employees, and       with an ongoing 25 percent discount on
competitors can punish you financially.”      membership thereafter. The trial includes
   To assist your company in fully under-     full access to all Employers Group bene-
standing the risks of doing business in       fits, a complimentary Compensation
California, representatives from              & Benefit Surveys (a $2,000 value), a
Employers Group will be on hand for a         certificate for a free training course (a
free Chamber of Commerce seminar on           $350 value), and special discounts on
Thursday, April 2 from 8:30 to 10 a.m.        recruitment services.
   A not-for-profit employer association,        For more information and to take
Employers Group serves more than 2,500        advantage of this special offer, visit
companies throughout California and           www.employersgroup.com/oakland
remains at the forefront of employer          chamber.
advocacy efforts in Sacramento.                  To RSVP for the Chamber seminar
Membership benefits include:                  on Thursday, April 2, visit www.oakland
   • Unlimited access to a live helpline –    chamber.com or contact Morgan Crow
instant, real-world HR advice                 of the Chamber at (510) 874-4800, ext.
   • Unlimited access to BNA’s HR             319 or at mcrow@oaklandchamber.com.
14                                                                                 Oakland Business Review



Leadership Oakland – Learning the ABCs of public safety – by Donald Nguyen, Kimberly Scrafano and Salim Sweiss
                                                   financial oversight and administration                                                   Larry Hendrick and Cindy Chin from
O    N DEC. 12, the Leadership Oakland
     (LO) program met at the Office of
Emergency Services for its Public Safety
                                                   of the Fire Department.
                                                      Following the presentations of Hom
                                                                                                                                            the Oakland Firefighters Random
                                                                                                                                            Acts addressed Leadership Oakland
session. Representatives from the                  and Chief Williams, Larry Hendricks                                                      participants.
Oakland Fire Department, its affiliate             and Cindy Chin conducted a session
nonprofit, the Police Department,                  highlighting Random Acts of Kindness,
                                                   a nonprofit that provides Oakland fire-                                                  discussed Measure Y and how its
Collaborating Agencies Responding to
                                                   fighters additional opportunities to serve                                               emphasis on “prevention, education,
Disasters (CARD), and the Office of
                                                   the community outside of their public                                                    and enforcement” and inclusion of the
Emergency Services educated the group
                                                   service commitment. Random Acts has                                                      community as part of the solution to
about each agency’s contributions to
                                                   coordinated visits to hospitals, schools,                                                crime provides a more a proactive
the community’s safety and well-being.
                                                   and even foreign countries. The presen-                                                  approach to building a safer community.
   Deputy Chief James Williams of the
                                                   ters showed a video about their visit to                                                    The city of Oakland clearly has a
Fire Department began the session with
                                                   Central America, where firefighters vol-                                                 dynamic system of public agencies and
a lesson on the differences between a fire
                                                   unteered their time dispensing medicine                                                  initiatives designed to provide safety
engine and truck, and ended it with the
                                                   to children and adults who otherwise                                                     and relief to businesses and residential
startling fact that in the last recruitment
                                                   would rarely have the opportunity to                                                     communities. After the presentations, it
effort, 18 people were hired as firefighters
                                                   receive health care from a doctor. After      daily emergencies. The lesson learned      was apparent that these agencies are vital
from an applicant pool of 4,000 individu-
                                                   the moving presentation, the LO partici-      was that it doesn’t take much in terms     to the city and its residents. While there
als. In between, LO participants learned
                                                   pants donated toys to its Annual Holiday      of supplies and equipment to respond       are many challenges facing Oakland,
that the Fire Services Agency isn’t your
                                                   Toy Drive.                                    adequately to an emergency.                with the dedication, passion, and sheer
grandfather’s fire department – only 7-10
                                                      Another aspect of public safety that          Captain Paul Figueroa, inspector        commitment of these wonderful public
percent of the department’s work pertains
                                                   often gets overlooked, but one about          general for the Police Department, spoke   and nonprofit agencies, one can confi-
to putting out fires. The remaining time is
                                                   which LO learned more, was home and           to the group about public safety. As a     dently say that the future of Oakland is
spent responding to medical emergencies,
                                                   office emergency preparedness. This           life-long Oaklander, his talk ran the      in good hands.
operating CORE (Citizens of Oakland
Responding to Emergencies), and per-               session was conducted by Ana-Marie            gamut from witnessing violence in his
                                                   Jones, executive director of CARD. Her        neighborhood as a child to arresting       Donald Nguyen, Kimberly Scrafano and
forming airport and water rescue.
                                                   presentation featured a discussion of not     former acquaintances. Captain Figueroa     Salim Sweiss are members of the current
   Donna Hom, the department’s chief
                                                   only how to be prepared for major disas-      mentioned that the Department fields       class of Leadership Oakland.
financial officer, who oversees the $115
million department budget, discussed               ters, but also how to be prepared for         750,000-800,000 calls annually and


Chamber Day at Golden Gate Fields set for April 22
                                                                                                   Each Chamber will also have a race          The first race of the day will begin
G   OLDEN GATE Fields has announced
    that the first “Chamber Day” at the
races has been scheduled for Wednesday,
                                                                                                 named in its honor.
                                                                                                   This fun event will be an excellent
                                                                                                                                            at 12:45 p.m.; the final race starts at
                                                                                                                                            4:15 p.m.
April 22. Chamber members from a                                                                 networking opportunity and a chance           Golden Gate Fields, “Where the Bay
variety of East Bay Chambers of                                                                  to watch thoroughbreds in action. Bring    Comes to Play,” is located in Berkeley
Commerce will attend, and all will                                                               your business associates and spend the     off the Gilman Street exit off I-80.
receive a discounted rate of $32 per                                                             afternoon with other Chamber members          For reservations and information,
person, which will include valet parking,                                                        in a relaxed, enjoyable atmosphere.        visit www.oaklandchamber.com or
admission and reserved seating, a daily                                                          The gates at Golden Gate Fields open       contact Morgan Crow at the Chamber
racing program, a prime rib buffet, and                                                          at 11 a.m. The prime rib buffet will be    at (510) 874-4800, ext. 319 or at
tax and tip for the food servers.                                                                served from 11:30 a.m. to 3 p.m.           mcrow@oaklandchamber.com.




          Design that builds your brand.


       “ Cherie Carter designed my company’s logo
             and I continue to get tons of compliments
                        three years later! ”
                                     Lisa Scimens, President, MediaSavvy




                                                                   CARTER
                                                                   =G N S
                                                                   DESI
          C O M M U N I C AT I O N D E S I G N T H AT R E A L LY M E A N S B U S I N E S S
          510.653.2153 • cc@cheriecar terdesigns.com
                                                                                   February 2009                                                                               15



 CALENDAR                                    KEEPING YOU CONNECTED AND INFORMED
All events held at Chamber offices, 475 14th Street, unless otherwise noted. Call 874-4800 to confirm dates and times. Meetings are open to all Chamber members.



FEBRUARY 2009                                 Are you a local business looking for
                                              additional resources or networking
                                                                                           27 ”Building Business Together,”            17 Nonprofit Roundtable Committee
                                                                                           a luncheon address by Mayor Ron             meeting, 2:30-4:30 p.m.
                                              opportunities to get through tough
11 Ambassador Committee meeting,              economic times? This free breakfast
                                                                                           Dellums, presented by the Chambers
noon -1 p.m.                                  event for all members can help.
                                                                                           of Commerce of Oakland and PG&E,            19   Breakfast at the Chamber,
                                                                                           Oakland Marriott City Center, $65 per       an update of Chamber activities for
11 Economic Development Forum,                17 Nonprofit Roundtable Committee            person, sponsor tables available,
                                                                                           11:30 a.m.-1:30 p.m.
                                                                                                                                       prospective, new and long-time members,
In these tough economic times, where                                                                                                   hosted by Mitel, 7:30-9 a.m.
                                              meeting, 2:30-4:30 p.m.
can one get business support services?
The Chamber's Economic Development            19 Breakfast at the Chamber,                 MARCH 2009                                  20 Inside Oakland Breakfast Forum,
Forum, which will be held at the                                                                                                       no charge for Chamber members, $10
                                              an update of Chamber activities for
Chamber offices on Wednesday, Feb. 11         prospective, new and long-time members,
                                                                                           3-6 Chamber Membership Event                for non-members, 8:30 to 10 a.m.
and is free to Chamber members, will          hosted by Banyan 14 Restaurant,              Save the dates for this fun event – parts
concentrate on some of the region's           7:30-9 a.m.
                                                                                           of Tuesday, Wednesday and Thursday,         26   Business After Hours Mixer,
premier business services organizations.                                                   March 3-5 with a celebratory partici-       Pyramid Alehouse, Brewery &
                                                                                           pants’ luncheon on Friday, March 6.
Panelists include Jose Corona, executive
director of Inner City Advisors; Darlene
                                              20 Inside Oakland Breakfast Forum,                                                       Restaurant, 901 Gilman St. in Berkeley,
                                                                                                                                       no charge for Chamber members, $10
Crane, president of Business Value
                                              no charge for Chamber members, $10
                                              for non-members, 8:30 to 10 a.m.
                                                                                           11 Ambassador Committee meeting,            for non-members, 5:30-7:30 p.m.
Alliance; Jose Duenas, director of busi-                                                   noon -1 p.m.
ness services for the Alameda County
Small Business Development Center;            26 Coliseum Commerce Center                  11 Economic Development Forum,              27 Fourth Friday at the Chamber.
                                                                                                                                       Are you a local business looking for
and William Ong, chief financial officer      Advisory Committee meeting, featuring        3-5 p.m.                                    additional resources or networking
of the Oakland Business Development           updates on the airport business park and
                                                                                                                                       opportunities to get through tough
Corporation. The Forum runs from 3 to         a discussion on how the city is spending
                                                                                                                                       economic times? This free breakfast
5 p.m. For information, contact Karen         redevelopment money in the Coliseum
                                                                                                                                       event for all members can help.
Engel at the Chamber at kengel@oak            area, 455 High St. in the Shred Works
                                              board room, 8-9:30 a.m.
landchamber.com or at (510) 874-4800,
ext. 320.
                                                                                                                                       APRIL 2009
                                              26 Business After Hours Mixer,
11 “Carnaval” business showcase,              Ozumo Restaurant, 2251 Broadway (at                                                      2 Chamber of Commerce seminar on
                                              Grand Avenue), no charge for Chamber                                                     understanding and mitigating the risks
featuring vendors, business organizations
                                              members, $10 for non-members,                                                            of operating in California, featuring rep-
and members of the local business com-
                                              5:30-7:30 p.m.                                                                           resentatives from Employers Group, free
munity, at the Scottish Rite Center, 1547
                                                                                                                                       to Chamber members, 8:30 to 10 a.m.
Lakeside Drive across from Lake Merritt.
Sign up for a eight-foot display table for    27 Fourth Friday at the Chamber,
the low price of $299 and you'll receive      “Understanding Today’s Real Estate                                                       3 East Bay Women in Business
a FREE ad in an upcoming issue of             Market,” commercial real estate trends                                                   Roundtable breakfast, $25 for Chamber
"Oakland Business Review," the                and how they impact your business, free                                                  members, $35 for non-members, loca-
Chamber’s monthly newspaper, and you’ll       for Chamber members, 7:30-9 a.m.                                                         tion to be announced, 7:30 to 9 a.m.

                                                                                                                                       8 Ambassador Committee meeting,
                                                                                                                                       noon -1 p.m.

                                                                                                                                       8 Economic Development Forum,
                                                                                                                                       3-5 p.m.

                                                                                                                                       16   Breakfast at the Chamber,
                                                                                                                                       an update of Chamber activities for
                                                                                                                                       prospective, new and long-time
                                                                                                                                       members, 7:30-9 a.m.

                                                                                                                                       17 Inside Oakland Breakfast Forum,
                                                                                                                                       no charge for Chamber members, $10
                                                                                                                                       for non-members, 8:30 to 10 a.m.




     BUSINESS AFTER HOURS MIXER




               THURSDAY, FEBRUARY 26
                   5:30 – 7:30 PM
                        2251 Broadway at Grand

       Free for members   I   $10 for non-members   I   Questions? Call 874-4800
16                                                                         Oakland Business Review


                                              Mills College to reopen historic Concert Hall
                                                                                            Mills students, composers, and perform-       from as far away as Argentina, China,
                                                                                            ers embrace new sounds and musical            France, and Turkey who come to explore
                                                                                            forms while pursuing individual               musical forms ranging from electronic
                                                                                            approaches to music. This unique              music to classical performance to jazz
                                                                                            philosophy explains why some of the           improvisation, and who go on to pursue
                                                                                            top names in contemporary music –             an equally diverse range of interests.
                                                                                            renowned composer Darius Milhaud,                “We are continually inspired by the
                                                                                            jazz bassist Joëlle Léandre, experimental     influence and impact of our music
                                                                                            music pioneer Pauline Oliveros, Grateful      graduates in their artistic pursuits,” said
                                                                                            Dead founding member Phil Lesh, jazz          Janet L. Holmgren, president of Mills
                                                                                            legend Dave Brubeck, Latin music pianist      College. “Whether they are composers,
                                                                                            Rebeca Mauleón, saxophonist Anthony           performers, professors, or music produc-
                                                                                            Braxton, and avant-garde composer John        ers, or whether they are working in the
                                                                                            Cage – have all been part of the faculty      film, video game, or music industries, or
                                                                                            and student population at Mills.              in leading technology and digital media
                                                                                               “Ever since renowned French classical      companies, our graduates reflect the
                                                                                            composer and Mills’ professor Darius          college’s mission to encourage creativity
                                                                                            Milhaud encouraged soon-to-be-                and experimentation.”
M     ILLS COLLEGE will reopen its Concert
      Hall to the Oakland community on
Saturday, Feb. 21, with a six-concert
                                              quality, an expanded stage area for larger
                                              performances, installation of a dedicated
                                              mixing station, and new seating. Two
                                                                                            renowned jazz pianist composer and
                                                                                            Mills’ student Dave Brubeck to ‘be him-
                                                                                                                                             The six-concert music festival – Giving
                                                                                                                                          Free Play to the Imagination – opens
music festival celebrating 80 years of        teams of art conservators restored the        self,’ our students have been discovering     Feb. 21 and runs through April 5, 2009.
contemporary music. The reopening             vividly colored murals and frescoes           how to ‘be themselves’ with single-handed     Musical innovators such as Pauline
marks the completion of an extensive          painted by Raymond Boynton, realizing         determination,” said Fred Frith, head of      Oliveros, Terry Riley, Joan Jeanrenaud,
18-month renovation and restoration           the artist’s goal “to produce a scheme of     the Mills College Music Department. A         Roscoe Mitchell, Muhal Richard
project completed with major support          decoration that would give free play to       composer and guitarist known for his          Abrams, the Arditti Quartet, and Fred
from well-known Bay Area philanthro-          the imagination,” a concept that inspired     work in the English art-rock band Henry       Frith, among many others, will celebrate
pist and Mills alumna Jeannik Méquet          the name of this year’s music festival.       Cow, Frith has been teaching at Mills         Mills College’s leadership in defining
Littlefield, in whose honor the Concert          Mills College has been at the forefront    since 1999.                                   contemporary music.
Hall will be renamed.                         of contemporary music since the opening          The college’s experimental approach           For more information and tickets, visit
   The renovation of the Walter Ratcliff-     of the Concert Hall in 1928. The college’s    to music has earned international             www.mills.edu/musicfestival.
designed Concert Hall includes new            educational mission includes a long-          recognition, making Mills a destination
acoustic panels for enhanced sound            standing tradition of experimentalism.        for faculty, visiting artists, and students


                         Mills College joins organization to promote women in business
                                                                                            Program, after the release of the research    professional development training, and
T  HE LORRY I. LOKEY Graduate School of
   Business at Mills College has joined the
Forté Foundation, a consortium of major
                                               zation with a national infrastructure to
                                               support women at all stages of their busi-
                                               ness careers. The group includes compa-
                                                                                            study, “Women and the MBA: Gateway
                                                                                            to Opportunity.” This landmark study
                                                                                                                                          network with successful women through-
                                                                                                                                          out their careers.
corporations, top business schools, and        nies such as Avon, Goldman Sachs, Intel,     identified the reasons why fewer women           The Mills MBA Program – the first in
influential nonprofit organizations direct-    and institutions such as the Harvard         attended schools of business than schools     the West for women and one of only two
ing talented women towards leadership          Business School, the MIT Sloan School of     of medicine or law.                           in the country specifically designed for
roles in business.                             Management, and the London School of            Thornborrow said membership in the         women – recently broke ground on a new
   Members are selected for their commit-      Business.                                    Forté Foundation provides Mills students      28,500-square-foot building.
ment and innovative work in promoting            The Forté Foundation was created in        with an excellent opportunity to attend
women in business. It is the only organi-      2001, the same year as the Mills MBA         professional conferences, find jobs, pursue

								
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