PENNYSAVER MEDIA GUIDE
2007-2008
See what has kept our customers successful for years … RESULTS!
2007 — Our 27th Year
Racine County’s award-winning shopper reaching more than 100,000 potential customers each week.
Rates and Dimensions
GENERAL
Size of Ad 1/16 1/8 1/4 1/2 Full Open $60 $110 $225 $450 $800 13x $50 $100 $200 $400 $750 26x $45 $90 $175 $350 $650 52x $40 $85 $165 $300 $575
Ad Dimension Chart:
1/16 = 2.458"x2.642" 1/8 = 2.458"x5.387" 5.074"x2.642" 1/4 = 5.074"x5.387" 2.458"x10.875" 10.25"x2.642" 1/2 = 5.074"x10.875" 10.25"x5.387" Full page = 10.25"x10.875"
AUTOMOTIVE/REAL ESTATE
Size of Ad 1/4 1/2 Full Open $225 $400 $725 13x $200 $350 $675 26x $175 $300 $575
52x $165 $250 $500
SERVICE PAGE
Size of Ad 1/16 1/8 1/4 Open $45 $85 $165
13x $40 $80 $155
26x $35 $75 $150
52x $30 $70 $125
Color Pages
Single Color: $3.50 per inch Two Colors: $4.50 per inch Full Color: $5.00 per inch * Full color included in rates for: front and Full color included in rates for: front and back covers, page 3, double trucks and back covers, page 3, double trucks and weather page ads.
Premium Page Rates
Front Cover $1,100 per issue, includes full color The
Pennysaver front cover is available by reservation only. Size: 10" x 7.25"
Page Three $750 per issue, includes full color Space by
reservation only. Size: 10.25" x 10.875". reservation only. Size: 5.074" x 5.387".
Deadlines Deadlines
Color Ad Copy & Space Reservation Color Ad Copy & Space Reservation
All color copy must be in the preceding Thursday by 5 p.m.
Weather Page $250 per issue, includes full color Space by Back Cover $972 per issue, includes full color Space by
reservation only. Size: 10.25" x 10.875" Page Placement Requests Plus 15%
Black/White Copy & Space Reservation
Preceding Friday by 5 p.m. Ads requiring a store proof must bebe on on Ads requiring a store proof must in in Thursday by 5 p.m.
*Niche & Feature Sections
Preceding Thursday by 5 p.m.
*Any ad cancelled after reservation
Effective August 1, 2007 For Pennysaver insert rates, please refer to The Journal Times rate card.
deadline is subject to to 40% charge of total deadline is subject 40% charge of total ad cost.
Feature Pages
Auto Sales and Service Fun and Entertainment Guide Jobs For You
*Antiques *Senior
Weekly Weekly Weekly 3rd Wednesday Last Wednesday Last Wednesday Spring and Fall Lenten Feature Monthly
and Collectibles
Menu School Lunch Menu
*Unified *Home *Friday *Union
*
and Garden Fish Fry Directory Grove Pages
Feature deadline Thursday by 5 p.m.
SC UN IFI ED RA CIN E NC H ME NU LU RY FE BR UA HO OL
Timesaver Coupons Book
You can advertise in our monthly coupon book for as little as $90 and be delivered to 47,000 households.
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Open A “New Horiz
$avvy… $aving ons” Account Today
Smart saving habits e. can last a lifetim
Peaches. Friday: Corn, Chilled te Chip Bar. Whole Kernel e, Tortilla Chips,Fruit, Fresh Apple Half, ChocolaOrange Half. y: Nacho Suprem uce, Fresh Mixed Rosy Applesa Corn Dogs, Potato Feb. 1-2 Thursda on a Pretzel Bun, Chilled *Sausage Links, Chilled day: Mini Hot Ham & Cheese : French Toast Sticks, , Potato Wedge, Peaches. Wednes Salad, Chilled Thursday: Chicken NuggetsPotatoes, Dinner Roll, Feb. 5-9: Monday Pizza, Tossed Grahams. & Gravy, Whipped Tuesday: Cheese Pears, Giant Goldfish s. Friday: Chicken Tuesday: Smiles, Chilled Sandwich Cracker Heart Fresh Baked Cookie. Pineapple, Cheese w/Ranch Dip. Chilled Pears, Happy Valentine’s Day, Beans, y: Early Fresh Carrot Sticks : Sloppy Joe, Green Peaches. Wednesday: Cake. Thursda Dippers, Monday Cream, Yellow Pizza Feb. 12-16: Whole Kernel Corn, Chilled rries, Whipped Fresh Apple Half. Friday: Taco, Strawbe Soft Shell Mixed Fruit, , Potato Rounds, Half, Dinner Roll. Shaped Chicken Turkey & Cheese, ChilledOrange Half. Cold , Fresh Orange Mixed Vegetables, Release Day, Chilled Applesauce, Fresh , Whipped Potatoes Baked Ziti, Sauce, y Steak w/Gravy Wednesday: Spaghetti Sauce, Monday: Salisbur Wedge, Fresh Apple Half. Day, Spaghetti w/Meat Friday: Feb. 19-23: Potato Pyramid Pete Stick, Pyramid Pete Cookie. Patty, y: Cake. Tuesday: Chicken Applesauce. Thursda Bread “Beak” Fruit, Chilled Peaches, Birthday . Tuesday: Tossed Salad, les, Fruitus Freakus Vegetables, Chilled le, Brownie Hot Vegetarious’ Vegetab i & Cheese, MixedPotato Wedge, Chilled Pineapp day: Pepperoni Pizza Macaron Fruit. Wednes Chicken, Birthday Day, Half, Chilled Mixed Monday: Popcorn Feb. 26-28: lla, Salsa, Fresh Apple uce. Applesa is available daily. Chicken Quesadi A choice of milk Orange Half, Chilled contain pork. Pocket, Fresh notice. items that may
The asterisk without identify (*) is used to subject to change This menu is
ELEM
MENU ENTARY SCHOOL
02 e 262.633.53 Avenue, Racin 1931 Grovewww.horizoncu.com
20016212
Over 10,000 de. locations worldwi
Racine North Street
3900 Erie 273 262-752-1
Racine South Ave
3701 Durand 668 262-598-0
SIZE Half Page (7.324" x 2.218") Full Page (7.324" x 4.5") PREMIUM POSITIONS
(includes full color)
1X $115 $225 6X $260 $240 ISSUE DATE
6X $105 $150 12X $230 $210
12X $90 $115
Salad, Dinner Roll, Tossed Dog, Green Beans, Corn, Chilled Fruit. Salad/ Roasted *Hot Kernel , Sweet Peas, , Mixed Beans, Whole y: Baked Ziti or Feb. 1-2 Thursda Nacho Supreme, Refried y Steak, Whipped Potatoes Buttered Noodles Rice Applesauce. Friday: Mini Corn Dogs or Salisbur or Hot Ham & Cheese,*Pepperoni, Homestyle : Patty or Kernel Feb. 5-9: MondayFruit. Tuesday: Chicken day: Pizza, CheeseSpanish Rice, Whole Dinner Roll, Fresh Salad, Chilled Fruit. Wednes Thursday: Tacos,or Toasted Cheese, Green Beans, Fruit. Vegetables, Tossed Tossed Salad, Fresh Chili Mac w/Crackers Salad, ia Blend, Pilaf, Californ Fruit, Oatmeal Cookie. Friday: & Carrots, Tossed day: Rice Pilaf, Peas Fruit. Wednes Corn, Chilled Fresh Fruit. *Sausage, Chicken Kernel Corn, Chilled oll, Fresh Whole Tossed Salad,Monday: Pizza, Cheese or Blend, Salad/RSalad, Fruit. e, Refried Beans, Tossed Feb. 12-16: , White Rice, Oriental : Nacho Suprem Fruit. Tuesday Chicken or Meatball BomberSloppy Joe, Potato Rounds, Salad, Chilled Fruit. Fresh ge or Tossed Popcorn Peas, Sweet & Sour y: French Toast Sticks w/Sausa Noodles, Green Beans, Potatoes, Sweet Buttered Fruit. ThursdaDippers or Chicken Patty, or Mini Corn Dogs, Whipped or BBQ *Rib Sandwich, Red & Friday: Pizza Monday: Chicken & Gravy Gras, Spicy Chicken Breast day: Cheese Pizza or Ham y: Thursda . Wednes : Mardi Feb. 19-23: Fruit. TuesdaySalad, Chilled Fruit, Dessert Tossed Salad, Fresh Fruit.ioli or Chicken les, Salad/Roll, Fresh Mostacc Broccoli, Tossed Noodles, Mixed Vegetab Friday: Baked Beans & Rice, Bun, Buttered Chilled Fruit, Cookie. Vegetables, Cheese on Pretzel Whole Kernel Corn, Roll, Chilled Fruit. Rice, Beans, Mixed Blend, Tossed Tacos, Mexican Beans, Tossed Salad, Dinner Cheeseburger, Baked California Quesadilla or Potatoes, Seasoned Beef, Rice Pilaf, Sweet Peas, Nuggets, Green oni, Monday: Chicken Feb. 26-28: Chilled Fruit. Tuesday: Loaded Pizza Cheese or *Pepper day: Tossed Salad, Roll, Chilled Fruit. Wednes Sandwich are Salad, Dinner Fresh Fruit. Butter and Jelly (*) is used to es or a Peanut The asterisk Tossed Salad, Salads and sandwich available daily.
is notice. Choice Entrée A choice of milk change without A variety of Balanced entrée choices. is subject to as alternate pork. This menu available daily that may contain identify items
MIDDLE SCHOOL
MENU
20014981
Mt Ave 8338 Washington 30 262-884-91
Pleasant
fee, plus your to the service get 30% off minutes is all it takes now and 30 Join Curves free. Discover how total support. valid with with our first 30 days only. Not New members body workout l program. get a total 12 mo. c.d. Curves Internationa
minimum ©2006 locations. enrollment, on first visit at participating Valid only * Offer based
offer. any other
Tax Refund Sale! Save 10-60%
on Select re! Fine Furnitu
10-6
20018761
on this To advertise call the lunch menu today! Pennysaver
Mon. & Fri.
722 r Ave. • 632-2 1973 Taylo • Tue., Wed., Thu., 10-5:30
Sat. 10-4
Sarah 631-1737 Carey 631-1735
20017954
Front Cover (6.324" x 4.5") Back Page (7.324" x 4.5") SPACE/COPY DEADLINE
Oct. 10, 2007 ................Oct. 24, 2007
MAY Timesaver Coupons
PENNYSAVER THE JOURNAL TIMES & A JOINT PUBLICATION OF
2007
0607-179
Nov. 7, 2007................. Nov. 28, 2007 Dec. 5, 2007................. Dec. 26, 2007 Jan. 9, 2008................... Jan. 23, 2008 Feb. 13, 2008............... Feb. 27, 2008
Rates include ad in the TimeSaver Coupon Book printed once a month & online for the entire month. If you wish to have your coupon removed from our online version please let your sales representative know.
Sanders
$50 FOR FULL COL OR!
Original sinc e 1970
EVE RY DAY LOW PRIC ES!
Gallon of
allp Paint & W
aper Our Everyday $2795 Low Price
Gold Pro-HideEggshell—MSRP $37.79
Interior Latex
• Seafood And More • Spaghetti cken • Subs • • Chi & Sat. 4 p p.m., Fri. 4 p.m.-11 Sun.-Thur.
za d Crust Piz our Stuffe y Famous for Carry out/Deliver za Plus: Dine in/ es Of Piz orite Typ ners • Pasta Di Din All Your Fav
r, Or Large 16" Pizza da Buy One 2 Liter So " Pizza Or Get A 10
Limit one s. other offer with any d. Not valid househol a.m. date. coupon per No expiration . 4 p.m.-1 Fri. & Sat
FREE
.-11 p.m.,
!
4 p.m Sun.-Thur.
Free Pizza
235 Main
344 e 2 or 633-5 633-622 • Downtown Racin St.
Mexican Food Discover True
511 – 6th St. Racine 634-6735
0607-173
Purdy Roller
0607-116
and d With This Coupon • No Purchase Require Deodorizer Specials
FREE er Cov
s 7/30/0 Offer ExpireINCLUDES: 7
RestaurantET CLEANING $ CARP St. 2217 RacineMounted Mobile Plantly Truck On 61 632-81days t our $ Ask abou
Mon Closed Carpet Protector
Living Roo m Dining Roo & m
das (grou 4 Tacos or 3 Tosta
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Restaurant
Sun. or Tues. visit or per table 2. 1 coupon per other offer. Limit Expires 7-31-07. - Not valid with any carryouts. Some restrictions apply. With this coupon extra for thru Thur. Only 20¢
44.90
425
COUPON
CB
plus tax Reg. $5.10
2-Room Minimum
/Room
Fast Drying • Hi-Powered Extraction for t • Professional Strength Equipmen s • Prespotting & Brightener
• Furniture Moving Coasters/Blocks Rooms • LR, DR Considered as 2
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Carpet Cle
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Racine 636-2088 Kenosha 652-4141
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J&M
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LLC
0607-146
Racine
141 636-2088 • Kenosha 652-4
7 Areas (Any Combination Carpet Cleaning Only
$42.90 minimum on all
Special Whole House $125.95
Pennysaver Delivers Results!
WHY ADVERTISE IN THE PENNYSAVER?
The Pennysaver is one of Racine’s best shopping resources! On average we have 257 retail customers weekly. We are often the place where the small family-owned and independent business choose to place the majority of their advertising dollar. The Pennysaver is a member of Wisconsin Free Community Publications and reaches approximately 47,000 households weekly. The Pennysaver is delivered through The Journal Times carrier force to 23,000 Journal Times subscribers, along with 22,000 additional households, with 2,000 available from more than 75 racks throughout Racine County. The Pennysaver has 81% household penetration in the metro Racine area.* The Pennysaver gives the customer an opportunity to advertise at the lowest cost per household, plus your advertising rate is based on frequency and size. Change your message or size weekly, Pennysaver wants to fit each customer’s unique needs.
*Metro Racine area includes zip codes 53402, 53403, 53404, 53405, 53406, 53177
How many people actually READ the Pennysaver?
72.4% of people receiving the Pennysaver read the Pennysaver, and 70% of those readers frequently BUY based on the ads they read!*
OUR READERS PLAN TO BUY THE FOLLOWING ITEMS IN THE NEXT 12 MONTHS.
Entertainment & Dining Vacations Auto Accessories Lawn & Garden Furniture Home Improvement Major Appliance Antiques/Auction Auto Computer Flooring Real Estate 76% 61% 50% 49% 47% 42% 28% 21% 15% 14% 17% 9%
OUR READERS PLAN TO USE THE FOLLOWING SERVICES IN THE NEXT 12 MONTHS.*
Beauty/Barber Pharmacist Dentist Legal Gambling Cleaning Service Tax Advisor Lawn Care Optometrist Veterinarian Health Club Financial Planner Child Care Chiropractor
*Source: CVC Audit – Circulation Cerification Council
81% 53% 69% 42% 39% 33% 34% 21% 30% 18% 26% 15% 13%
For more information or to reserve your space in next Wednesday’s issue,
contact Sarah Dosemagen at 262-631-1737; Tim Stuart at 262-631-1738; or Kathy Beere at 262-634-3322 ext. 326 or call your Journal Times/Pennysaver advertising consultant at 262-634-3111. For technical support, please call Mollie Rosen at 262-631-1797.
Racine County’s Award Winning Shopper
212 Fourth Street, Racine WI, 53402 • 262-634-3111 • Fax: 262-631-1705 • www.journaltimes.com
Proud member of Wisconsin Free Community Publications, Midwest Free Community Papers & MFCP