IHT Special Report
Sports Special Reports 2008
The only international title to carry daily sports coverage, the International Herald Tribune provides timely, in-depth and comprehensive reports and commentary from high-profile IHT sports writers Christopher Clarey, Rob Hughes and Peter Berlin on all major sporting events across Europe, Asia and the U.S. On the opening day of the world’s most important sporting competitions Special Reports capture all the excitement with previews to the events, essential facts and figures and key competitor profiles. They offer an ideal environment for advertisers wishing to reach an engaged global audience of business decision-makers and affluent consumers.
IHT Reader Profile
The IHT has a worldwide circulation of 242,073 and a readership of 510,000. Affluent > Average annual personal income: US$241,937
Advertising Opportunities:
Display advertising > frequency discounts on insertions around Special Report Creative marketing solutions Enhance your message for maximum impact with:
> Average annual household income:
US$286,743
> targeted distribution in surrounding
hotels and at events
> 41% own 2+ properties
Highly positioned > 98% are in senior management(1)
> glossy 4C wraparounds, folders and
belly bands can extend your message to the heart of your market Online > ads on Special Report page and throughout site
> 31% have decision making authority
for their organization as a whole(2)
> 27% have done 4+ opinion leader
activities Highly mobile > 72% took 3+ international air trips in last 12 months(3)
> various ad formats and sponsorship
opportunities available
> 64% took 3+ international business
air trips in last 12 months(4)
Source: OJD 2006. IHT Reader Survey 2007 Base: All . respondents. (1) All in business (2) All in employment. (3) All international air travelers. (4) All international business air travelers in employment.
Special Reports on IHT.com
IHT.com delivers an unduplicated, global audience of affluent consumers, business leaders and decision makers. It has 4.7 million unique users and 34.9 million impressions per month. Extend your message with a range of custom sponsorship opportunities around the online Special Report.
Source: Analog Jul-Sept 2007 monthly average.
www.IHTinfo.com/Contacts
France & Southern Europe Stephanie de Longevialle +33 1 41 43 9215, sdelongevialle@iht.com Switzerland, Luxemborg & Belgium Alexandra Lelubre +33 1 41 43 9215, alelubre@iht.com United Kingdom Patrick Falconer +44 20 7510 5796, pfalconer@iht.com Americas Kerrie Gillis +1 212 556 7194, kerrie@nytimes.com Asia/Pacific Dominic Ciafardini +852 2922 4068, dciafardini@iht.com The New York Times Media Group brings together the print and online audiences of The New York Times, NYTimes.com, the International Herald Tribune and IHT.com, to deliver a combined, unduplicated print-online audience of 21 million* worldwide, representing one of the most powerful advertising audiences on the planet.
* Sources: NYT: Nielsen NetRatings @Plan Fall 2006; NYTimes.com internal registration data; IHT: Nielsen NetRatings September 2006, internal surveys 2003, 2005.
www.IHTinfo.com/Advertising
IHT Special Report
Sports Special Reports 2008
To check the latest information on our Special Reports program visit www.IHTinfo.com/reports
Event Tennis Australian Open Championships French Open The Championships U.S. Open Golf Masters U.S. Open British Open U.S. PGA Championship The 2008 Ryder Cup Motoracing/Formula 1 Le Mans Formula 1 Season Preview Australian Grand Prix Malaysian Grand Prix Bahrain Grand Prix Spanish Grand Prix Turkish Grand Prix Monaco Grand Prix Canadian Grand Prix French Grand Prix British Grand Prix German Grand Prix Hungarian Grand Prix European Grand Prix Belgian Grand Prix Italian Grand Prix Singapore Grand Prix Japanese Grand Prix Chinese Grand Prix Brazilian Grand Prix Formula 1 Season Rreview Euro 2008 Beijing 2008 Olympic Games Sailing The Sydney Hobart Yacht Race A Year in Sport Location Country Dates Special Report
Melbourne Paris Wimbledon Flushing Meadows
Australia France U.K. U.S.
January 14 - 27 May 25 - June 8 June 23 - July 6 August 25 - September 7
January 14 May 23 June 23 August 25
Augusta, Georgia San Diego, California Royal Birkdale Oakland Hills, Michigan Louisville, Kentucky
U.S. U.S. U.K. U.S. U.S.
April 10 - 13 June 9 - 15 July 17 - 20 August 4 - 10 September 16 - 21
April 10 June 12 July 17 August 4 September 18
Le Mans
France
June 14 - 15
June 14 March 8 March 15 March 22 April 5 April 26 May 10 May 24 June 7 June 21 July 5 July 19 August 2 August 23 September 6 September 13 September 27 October 11 October 18 November 1 November 8 June 7 August 8
Melbourne Kuala Lumpur Bahrain Barcelona Istanbul Monaco Montreal Magny-Cours Silverstone Hockenheim Budapest Valencia Spa-Francorchamps Monza Singapore Fuji Speedway Shanghai Sao Paulo
Australia Malaysia UAE Spain Turkey Monte Carlo Canada France U.K. Germany Hungary Spain Belgium Italy Singapore Japan China Brazil
March 16 March 23 April 6 April 27 May 11 May 25 June 8 June 22 July 6 July 20 August 3 Aug 24 September 7 September 14 September 28 October 12 October 19 November 2
Switzerland/Austria China
June 7 - 29 August 8 - 24
December (dtbc)
December (dtbc) December 15
www.IHTinfo.com/Contacts
France & Southern Europe Stephanie de Longevialle +33 1 41 43 9215, sdelongevialle@iht.com Switzerland, Luxemborg & Belgium Alexandra Lelubre +33 1 41 43 9215, alelubre@iht.com United Kingdom Patrick Falconer +44 20 7510 5796, pfalconer@iht.com Americas Kerrie Gillis +1 212 556 7194, kerrie@nytimes.com Asia/Pacific Dominic Ciafardini +852 2922 4068, dciafardini@iht.com The New York Times Media Group brings together the print and online audiences of The New York Times, NYTimes.com, the International Herald Tribune and IHT.com, to deliver a combined, unduplicated print-online audience of 21 million* worldwide, representing one of the most powerful advertising audiences on the planet.
* Sources: NYT: Nielsen NetRatings @Plan Fall 2006; NYTimes.com internal registration data; IHT: Nielsen NetRatings September 2006, internal surveys 2003, 2005.
www.IHTinfo.com/Advertising