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Consumer Product Business Plan Outline

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					             CONSUMER PRODUCT
            BUSINESS PLAN OUTLINE
I.   EXECUTIVE SUMMARY
     A.   COMPANY OVERVIEW
     B.   THE MARKET
     C.   MARKETING & SALES
     D.   MANAGEMENT & STAFF
     E.   FINANCIAL SUMMARY


II. COMPANY OVERVIEW
     A. MISSION STATEMENT
     B. THE BUSINESS OPPORTUNITY
           1. COMPANY DESCRIPTION & HISTORY
           2. VALUE PROPOSITION OF THE BUSINESS
           3. THE MARKET
     C. COMPANY DESCRIPTION & HISTORY
     D. CAPITAL REQUIREMENTS
     E. BUSINESS & GROWTH STRATEGY



III. THE MARKET
     A. U.S. XYZ PRODUCT MARKET ANALYSIS
           1. FIGURES
           2. TRENDS
           3. INDUSTRY ANALYSIS
     B. TARGET CONSUMER PROFILE
     C. U.S. DEMOGRAPHIC INFORMATION
     D. PROFILE OF DIRECT COMPETITORS
     E. COMPETITIVE ANALYSIS
     F. COMPETITIVE STRATEGY



IV. THE PRODUCTS
     A. PRODUCTS OVERVIEW
     B. TO BE DETERMINED
     C. PRICING STRATEGY
V. MARKETING PLAN
   A.   MARKETING OVERVIEW & STRATEGY
   B.   BRANDING STRATEGY
   C.   B2B SALES
   D.   DIRECT MAIL
   E.   PRINT ADVERTISING
   F.   INTERNET ADVERTISING
   G.   RADIO ADVERTISING
   H.   TV ADVERTISING
   I.   INDUSTRY TRADE SHOWS & EVENTS
   J.   PUBLIC RELATIONS
   K.   PROMOTIONS
   L.   TO BE DETERMINED


VI. OPERATIONAL PLAN
   A. OPERATIONAL OVERVIEW
      1. HOURS OF OPERATION
      2. LEGAL STRUCTURE
      3. OPERATIONAL GROWTH PLAN
   B. MANUFACTURING
   C. PACKAGING
   D. INVENTORY CONTROL
   E. COMPUTER HARDWARE & SOFTWARE
   F. LEGAL & INSURANCE
   G. ACCOUNTING
   H. CUSTOMER SERVICE



VIII. MANAGEMENT & STAFF
   A. EXECUTIVE MANAGEMENT
   B. STAFF



IX. FINANCING & GROWTH STRATEGY
   A.   CAPITAL REQUIREMENTS
   B.   FINANCIAL STRATEGY
   C.   GROWTH STRATEGY
   D.   EXIT STRATEGY
X. FINANCIAL PLAN
   A. NOTES TO FINANCIALS
      1. REVENUE MODEL
        a. PRICING ASSUMPTIONS
        b. SALES ASSUMPTIONS
        c. GROWTH ASSUMPTIONS
      2. EXPENSE ASSUMPTIONS
      3. USE OF PROCEEDS
   B. PRO-FORMA FINANCIAL STATEMENTS
      1. YEAR 1-5 PRO-FORMA INCOME STATEMENTS
      2. YEAR 1-5 PRO-FORMA STATEMENT OF CASH FLOWS
      3. YEAR 1-5 PRO-FORMA BALANCE SHEETS




        9107 Wilshire Blvd. #450 · Beverly Hills, CA 90210
                              (888) 300-3090
                      www.capitalwestadvisors.com
                      info@capitalwestadvisors.com

				
DOCUMENT INFO
Description: This is a consumer product business plan outline that Capital West Advisors developed for a previous client.