Yahoo_Web 2 0 Announcement_FINAL by karaswisher

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    Yahoo! Gets Personal With New Social and Local Experiences

    Play, share, shop, eat, tweet – whatever you want to do, Yahoo! has you
                                     covered

SAN FRANCISCO, November 16, 2010 – Today at the Web 2.0 Summit, Yahoo! Inc.
(NASDAQ:YHOO) unveiled a host of product and content offerings to deliver consumers
a more personally relevant Web experience with new social and local features. Updates
include Twitter and Zynga integrations across Yahoo!, the global rollout of Yahoo!
Messenger Beta with new social features, the launch of Yahoo!’s Local Offers program,
and new local Search apps for taking action right from the Yahoo! Search results page.
This news follows yesterday’s launch of the Yahoo! Contributor Network, inviting people
to publish content on Yahoo!.

“Our job is to connect you with the people, places and things that matter most to you –
whether that’s making a restaurant reservation, finding a discounted tee time, or playing
popular online games with friends," said Blake Irving, executive vice president and chief
product officer, Yahoo!. "By enhancing Yahoo!’s most popular sites and services with
social experiences like Zynga and Twitter, great local content, and a new platform for
sharing your voice with the world, we’re making Yahoo! an even better place for
everyone to stay entertained, productive, and informed.”

Today’s announcements include the following partnerships and product enhancements:

Share More With a Social Dimension Everywhere on Yahoo!

    Yahoo! Messenger Beta – With the new Yahoo! Messenger Beta available today,
     people can now play social games from publishers like Zynga, ELEX and OMGPOP,
     share their status across networks, and view, comment on, and “like” updates from
     Yahoo! Pulse, Flickr, Facebook, and Twitter – all from their instant messaging client.
     Interoperability with Facebook Chat also broadens the group of friends that people
     can instantly connect and chat with on Yahoo! Messenger. To get the new version of
     Yahoo! Messenger, visit here and click “Download Now.”

    Yahoo! Contributor Network – Announced yesterday, Yahoo!’s new platform
     enables people to reach an audience of millions by publishing their creative content
     on Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated
    Content platform and will bring contributions from more than 400,000 writers,
    photographers, and videographers to the Internet’s largest media destinations,
    including Yahoo! News, Yahoo! Finance, Yahoo! Sports, and even the Yahoo!
    homepage, among many others. For more information, see here.

   Zynga – Starting this week, the first phase of integration with Zynga will allow people
    to launch, play, and share Zynga’s popular games like Mafia Wars and FishVille on
    Yahoo! Messenger, Yahoo! Games, My Yahoo!, Yahoo! Toolbar, and Yahoo! Pulse.

   Twitter – Building on Yahoo!’s Facebook integration, people can now also connect
    their Yahoo! and Twitter accounts globally to see and share Twitter updates on the
    Yahoo! homepage, Yahoo! Messenger, Yahoo! Mail, and Yahoo! Pulse.

Discover Local Treasures With Yahoo!

   Local Offers – Yahoo! is launching its Local Offers program with more than a dozen
    partners to provide a wide selection of local deals, coupons, and other offers – from
    nearby spas, restaurants and other local retailers. Currently in limited beta in the
    U.S., Yahoo!’s Local Offers program will make it easy for millions of people to find
    the best local deals and savings on Yahoo!. Launch partners include Groupon,
    LivingSocial, Gilt City, BloomSpot, BuyWithMe, DealOn, Zozi, CrowdSavings,
    Lifebooker, FreshGuide, Scoop St, Goldstar, HomeRun, Tippr, Coupons.com, and
    Valpak, with more partners to come. For more information, see related press release
    here.

   Local Search Enhancements – Locally relevant “Quick Apps” will empower people
    to find restaurants they want and take action on things they discover in a more
    productive Yahoo! Search. Apps launching later this week include a new and
    improved Yahoo! Sketch-a-Search for visually zeroing in on a street or neighborhood
    to find local restaurants – now available across connected devices, including PCs,
    iPhones, and iPads. Other new apps will enable easy comparisons of local
    restaurants and let people make reservations through OpenTable right on the Yahoo!
    Search results page. For more on these and other Yahoo! Search enhancements
    launching this week, go to Yahoo.com and search on “New Yahoo! Search.”

All of these new features are built on Yahoo!’s cloud and technology platforms, allowing
for in-depth partner integrations and broad distribution across Yahoo!’s consumer
products. For example, the integration with Zynga is enabled by the Yahoo! Application
Platform (YAP), which facilitates easy social sharing of game notifications across
Yahoo!’s massive audience.
About Yahoo!

Yahoo! (NASDAQ: YHOO) is an innovative technology company that operates the
largest digital media, content, and communications business in the world. Yahoo! keeps
more than half a billion consumers worldwide connected to what matters to them most,
and delivers powerful audience solutions to advertisers through its unique combination
of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more
information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal
(yodel.yahoo.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.


All other names are trademarks and/or registered trademarks of their respective owners.



SOURCE:
The OutCast Agency
Erica Billups
1 (415) 345-4770
ebillups@theoutcastagency.com

Yahoo! Global Communications
Sheila Tran
1 (408) 349-6455
tsheila@yahoo-inc.com

								
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