4imprint’s Latest Blue Paper and Podcast Focus
on Marketing Gone Viral
November 16, 2010 10:15 AM Eastern Time
OSHKOSH, Wis.--(EON: Enhanced Online News)--Viral marketing campaigns can yield a greater return on
investment than practically any other promotion strategy. The latest Blue Paper™ and Podcast from promotional
products retailer 4imprint, Spreading the word with marketing gone viral, explores what makes a marketing
campaign go viral and how doing so can boost brand awareness and overall business.
“We are all communicators. We have an innate need to share and consume information, ideas and the feelings of
rapport, expertise and camaraderie that come with it,” said Greg Ebel, vice president of sales and marketing for
4imprint. “Word-of-mouth marketers have leveraged this idea for years and the Internet has made content more
shareable than ever.”
As this paper outlines, a multitude of viral marketing case studies are out there today and show signs that the elusive
viral Internet sensation isn’t as hard to come by as it was once perceived. One key is to integrate viral marketing
campaigns with traditional marketing and continue the conversation long after the campaign takes off.
Successful viral marketing campaigns can boost brand awareness, engage target audiences, lead to media coverage
or sales, and create brand champions among followers. In this Blue Paper, 4imprint presents research on what
makes something go viral, how to develop a viral marketing strategy, how to integrate this strategy with an overall
marketing plan and how to keep the momentum going.
To read this Blue Paper or download the podcast, visit www.4imprint.com/bluepapers.
About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations
succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics
such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more
than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and
Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags,
water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit
Greg Ebel, 920-236-7272, ext. 8396