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Managed Services Report 2010 - Analysis and Developments

Mobile Network Operators (MNO's) continue to look to reduce Capex and Opex costs through the
adoption of Managed Services from a range of telecoms equipment vendors. Managed Services
vendors are now offering a range of services, including the management of the MNO's network, RAN &
access infrastructure and network sharing.

 The brand new Managed Services 2010 report provides a timely in-depth analysis of the Managed
Services affecting the MNO - with unique hard-hitting case studies of mobile operators partnering with
third party specialists and deploying Managed Services today.

 Following the adoption of Managed Services, MNO's must consider how best to change their business
model and control costs in the face of declining voice revenues and the huge increase in mobile data
capacity requirements. The previous MNO business mode l of being an integrated service provider
(from network to billing) is being reappraised in the need for a more flexible solution - how is this
effecting your business today? This report will tell you.

 Both new MNO's in Emerging Markets as well as new e ntrant MNO's in Established Markets are
considering just what part of their business should remain part of their core business. This includes
local access, tower sharing and the establishment of new services using a 3rd party provider.

 MNO's are also deciding to move from a closed network to an open network which is positioned to
generate interest from third party developers in order to speed product and service innovation. This
means that the MNO is getting used to partnering with third party developers and a range of
integrators and Managed Services specialists. The development of App Stores by MNO's and handset
manufacturers also provides a way of speeding innovation for the MNO which is fighting to maintain
"first screen" visibility.

 Increasingly the Managed Service provider is basing its sales proposition on being able to provide
business transformation with a more adaptable network for the MNO rather than a straightforward
percentage cost saving. In part business transformation has become more imp ortant as MNO's have
become more efficient and cost savings from simple outsourcing have become harder to achieve.

Our brand new Managed Serv ices 2010 report looks at a number of key trends for Managed
Services and seeks to answer a number of questions including:
• How do we define a Managed Service?
• What types of Managed Services are currently available?
• What are the Capex and Opex savings from partial network outsourcing?
• What are the savings to be had from network sharing?
• How important is network transformation compared with cost savings from Managed Services?
• How much is the MNO changing its business model to follow an MVNO business model?
• What types of network outsourcing are being deployed?
• How are MNO's in Emerging Markets deploying Managed Services?
• How is the telecoms equipment vendor offering Managed Services?
• What is the most frequent type of Managed Service provided as a content service?
• What are the implications of the MNO moving to an open network model?

 This new exclusive report at just 100 pages, provides a complete overview of the strategies being
adopted by the MNO which include various types of Managed Services including the use of network
sharing, outsourcing and partial outsourcing - as well as the use of Managed Services for a range of
content services, mobile web portals and end-user applications.

 The Managed Services 2010 report examines how the business landscape for the MNO is changing.
The emphasis is now placed on partnering and innovation through the use of third-party specialists
and application developers in what is becoming a more complex eco -system, and how it effects you.

 The MNO is now fighting to maintain its brand visibility in a more crowded marketplace with content
providers, handset vendors and internet specialists also disturbing the MNO's traditional relationship
with its subscriber base.

Why you should buy this report:

 • Mobile Network Operators: Learn how MNO's are adopting Managed Services in 2010. See from
case studies the practices and benefits that are being deployed, both in network sharing and content
partnering, the new business models being deployed with some of the future implications of adopting
an open network.

 • Vendors: Gain insight into the opportunities and threats being faced by the established telecoms
equipment vendor as it provides Managed Services for the MNO and seeks to enable open networks
for an MNO.

 • Consultants: Understand the challenges facing the MNO in adopting Managed Services and the
future trends which are impacting the MNO's business model.

 This unique in-depth report shows you how the Managed Services market will develop worldwide –
both technologically and commercially – from 2010 onwards.

You can obtain this report today

 Nobody with an interest in the Managed Services market should overlook this new market study. We
predict that total revenues will increase and with expanding markets, technological advances and
significant un-met needs, this sector offers high commercial potential.

Do you want to harness those opportunities? You can stay ahead by ordering this report today.

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