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Day Spa Business Plan Outline

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					                   DAY SPA
            BUSINESS PLAN OUTLINE
I.   EXECUTIVE SUMMARY (2-3 PAGES)
     A.   COMPANY OVERVIEW
     B.   THE MARKET
     C.   MARKETING & SALES
     D.   MANAGEMENT & STAFF
     E.   FINANCIAL SUMMARY


II. COMPANY OVERVIEW
     A. MISSION STATEMENT
     B. THE BUSINESS OPPORTUNITY
           1. VALUE PROPOSITION OF THE BUSINESS
           2. INDUSTRY BACKGROUND
     C. COMPANY DESCRIPTION
     D. CAPITAL REQUIREMENTS
     E. BUSINESS & GROWTH STRATEGY



III. THE MARKET
     A. U.S. DAY SPA MARKET ANALYSIS
           1. FIGURES
           2. TRENDS
           3. INDUSTRY ANALYSIS
           4. BOSTON, MA MARKET SEGMENT ANALYSIS
     B. TARGET CONSUMER PROFILE
     C. BOSTON, MA DEMOGRAPHIC INFORMATION
     E. PROFILE OF DIRECT COMPETITORS
     F. COMPETITIVE ANALYSIS
     G. COMPETITIVE STRATEGY


IV. THE SERVICES
     A. SERVICES OVERVIEW
     B. MANICURES
     C. PEDICURES
     D. FACIALS
     E. MASSAGES
     F. FOOT MASSAGES
     G. TO BE DETERMINED
     H. PRICING STRATEGY
V. MARKETING PLAN
   A.   MARKETING OVERVIEW & STRATEGY
   B.   BRANDING STRATEGY
   C.   HANDOUTS/FLYERS
   D.   SIGNAGE
   E.   INTERNET ADVERTISING
   F.   PUBLIC RELATIONS
   G.   PROMOTIONS
   H.   AFFILIATE MARKETING
   I.   TO BE DETERMINED



VI. OPERATIONAL PLAN
   A. OPERATIONAL OVERVIEW
         1. LEGAL STRUCTURE
         2. OPERATIONAL GROWTH PLAN
   B. SUPPLIES
   C. INVENTORY CONTROL
         1. PRODUCT PROCUREMENT
         2. INVENTORY MAINTENANCE
   D. PARKING
   E. LEGAL & INSURANCE
   F. ACCOUNTING
   G. WEBSITE DESCRIPTION & FEATURES



VIII. MANAGEMENT & STAFF
   A. EXECUTIVE MANAGEMENT
   B. STAFF



IX. FINANCING & GROWTH STRATEGY
   A.   CAPITAL REQUIREMENTS
   B.   FINANCIAL STRATEGY
   C.   GROWTH STRATEGY
   D.   RISK ANALYSIS
   E.   EXIT STRATEGY
X. FINANCIAL PLAN
   A. NOTES TO FINANCIALS
      1. REVENUE MODEL
        a. PRICING ASSUMPTIONS
        b. SALES ASSUMPTIONS
        c. GROWTH ASSUMPTIONS
      2. EXPENSE ASSUMPTIONS
      3. USE OF PROCEEDS
   B. PRO-FORMA FINANCIAL STATEMENTS
      1. YEAR 1-5 PRO-FORMA INCOME STATEMENTS
      2. YEAR 1-5 PRO-FORMA STATEMENT OF CASH FLOWS
      3. YEAR 1-5 PRO-FORMA BALANCE SHEETS




        9107 Wilshire Blvd. #450 · Beverly Hills, CA 90210
                              (888) 300-3090
                      www.capitalwestadvisors.com
                      info@capitalwestadvisors.com

				
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posted:11/16/2010
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Description: This is a day spa business plan outline that Capital West Advisors developed for a previous client.