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Why Is Communication the Key to a Successful Business

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					COMMUNICATION

PROGRAM OUTCOMES
 Students graduating with a major in Communication will be able to:
            1 Interact with others in one-on-one and small/large group settings, and with audiences of di
            2 Collaborate effectively with others.
            3 Analyze messages critically for content, purpose, organization, argument, style and meani
            4 Analyze conflicts and work through resolutions.
            5 Differentiate ethical dimensions of health, environmental or organizational messages and e
            6 Choose an optimal means to communicate depending upon the audience, situation and by

               COURSE    #                Course outcomes
               COMM101-1
                      COMM          101     1 Define and explain basic communication terms and principles wh
               COMM101-2
                      COMM          101     2 Demonstrate knowledge of theory and competence in preparing an
               COMM101-3
                      COMM          101     3 Analyze various communication contexts.
               COMM101-4
                      COMM          101     4 Apply communication principles and theory in diverse circumstan
               COMM101-5
                      COMM          101     5 Find, identify, and effectively use supporting materials in speech a
               COMM101-6
                      COMM          101     6 Define and discuss how best to avoid plagiarism.
               COMM101-7
                      COMM          101     7 Participate in class and group processes.
               COMM101-8
                      COMM          101     8 Demonstrate courtesy and respect for classmates.

               COMM200-1
                      COMM          200      1 Describe the field of communication studies.
               COMM200-2
                      COMM          200      2 Recognize the difference between communication theories.
               COMM200-3
                      COMM          200      3 Differentiate communication uses in various social contexts.

               COMM210-1
                      COMM          210      1   The options and alternatives for action in a wide variety of interpe
               COMM210-2
                      COMM          210      2   Individual preferences and an increased appreciation for the differ
               COMM210-3
                      COMM          210      3   The dialectical tensions that arise as students use communication
               COMM210-4
                      COMM          210      4   How the process of perception affects communication behavior.
               COMM210-5
                      COMM          210      5   The ethical dimensions of interpersonal communication.
               COMM210-6
                      COMM          210      6   The importance of nonverbal communication in successful interpe
               COMM210-7
                      COMM          210      7   Defensive and supportive communication climates.
               COMM210-8
                      COMM          210      8   Competence and an ability to assess the appropriateness and effec
               COMM210-9
                      COMM          210      9   Why and how relationships develop and the role communication p
               COMM210-10
                      COMM          210     10   Conflict in interpersonal communication and the application of co

               COMM211-1
                      COMM          211      1   Define key concepts such as information and knowledge
               COMM211-2
                      COMM          211      2   Describe ways that information creation and dissemination influen
               COMM211-3
                      COMM          211      3   Access needed information effectively and efficiently.
               COMM211-4
                      COMM          211      4   Compare information for convergence and divergence with attenti
               COMM211-5
                      COMM          211      5   Evaluate information and its sources critically to form conclusions
COMM220-1
       COMM   220   1   The options and alternatives for action in a wide variety of group
COMM220-2
       COMM   220   2   Individual preferences and an increased appreciation for the differ
COMM220-3
       COMM   220   3   How to facilitate group processes.
COMM220-4
       COMM   220   4   How the process of perception affects group communication beha
COMM220-5
       COMM   220   5   Dealing with different roles exhibited by group members.
COMM220-6
       COMM   220   6   The uses and abuses of power in groups.
COMM220-7
       COMM   220   7   Multiple ways of making decisions.
COMM220-8
       COMM   220   8   Multi-phasic models of group development
COMM220-9
       COMM   220   9   Dealing with functional and dysfunctional group conflict.

COMM301-1
       COMM   301   1   Define, prepare, and deliver a variety of public speeches to a varie
COMM301-2
       COMM   301   2   Design appropriate outline format for individual speeches as assig
COMM301-3
       COMM   301   3   Develop advanced knowledge on how to use effective language to
COMM301-4
       COMM   301   4   Develop advanced public speaking delivery skills.
COMM301-5
       COMM   301   5   Listen effectively, analyze, and critique public speeches.
COMM301-6
       COMM   301   6   Work with multi-media software in public speaking presentations

COMM310-3
       COMM   310   3 Explain the rationale for conducting communication research and
COMM310-4
       COMM   310   4 Use several different methods and recognize the benefits and draw
COMM310-5
       COMM   310   5 Conduct a communication literature review and recognize the assu

COMM320-1
       COMM   320   1 Able to dissect an argument for its components.
COMM320-2
       COMM   320   2 Recognize the features of a persuasive speaking situation.
COMM320-3
       COMM   320   3 Formulate and deliver persuasive statements in the form of speech

COMM321-1
       COMM   321   1   Find out more about cultures.
COMM321-2
       COMM   321   2   Interact cross-culturally.
COMM321-3
       COMM   321   3   Differentiate between ethnic, national and gendered styles.
COMM321-4
       COMM   321   4   Transcend stereotypes.

COMM322-1
       COMM   322   1   What is Popular Culture? Kinds of Cultures: High, Low, Folk.
COMM322-2
       COMM   322   2   History of Popular Amusements.
COMM322-3
       COMM   322   3   Theories of Meaning in Popular Culture: Marxist, Freudian, Semi
COMM322-4
       COMM   322   4   Producing Popular Culture.
COMM322-5
       COMM   322   5   U.S. Popular Culture in Global Context: McWorld or Jihad?

COMM331-1
       COMM   331   1   Describe and analyze the interdisciplinary connections between th
COMM331-2
       COMM   331   2   Describe and analyze a wide range of images existent in contempo
COMM331-3
       COMM   331   3   Critically examine from various cross- chronological and cultural
COMM331-4
       COMM   331   4   Reflect in written and oral form on the various aspects of the visua
COMM331-5
       COMM   331   5   Describe and analyze the processes of visual arts, mass media and
COMM331-6
       COMM   331   6   Critically analyze the meaning of images within their original con
COMM331-7
       COMM   331    7   Critically evaluate and analyze the processes that link ancient trad
COMM331-8
       COMM   331    8   Analyze the issues related to visual arts, mass media art and huma
COMM331-9
       COMM   331    9   Develop new ways of looking and thinking about images.
COMM331-10
       COMM   331   10   Formulate an interpretative level of analysis based on a comprehe
COMM331-11
       COMM   331   11   Critically examine in comparative ways the formation of meaning
COMM331-12
       COMM   331   12   Decipher symbols, cultural and artistic codes.
COMM331-13
       COMM   331   13   Examine and describe the role and specificity of new media in pre
COMM331-14
       COMM   331   14   Analyze the role of museums and other institutions and reflect on
COMM331-15
       COMM   331   15   Analyze how the educational projects of museum are connected to
COMM331-16
       COMM   331   16   Apply the knowledge and information to real life situation in pape

COMM333-1
       COMM   333    1   Describe the features of a nonprofit organization.
COMM333-2
       COMM   333    2   Differentiate a nonprofit from for-profit organization.
COMM333-3
       COMM   333    3   Discern the relationship between board members, staff and volunt
COMM333-4
       COMM   333    4   Participate with a nonprofit organization.
COMM333-5
       COMM   333    5   Identify rules used to run a meeting.
COMM333-6
       COMM   333    6   Recruit volunteers.
COMM333-7
       COMM   333    7   Analyze a budget statement for a nonprofit organization.
COMM333-8
       COMM   333    8   Analyze legal constraints faced by nonprofit organizations.

COMM335-1
       COMM   335    1   Identify and discuss the major works of political film of the 20th c
COMM335-2
       COMM   335    2   Discuss the the ideas presented in motion pictures and distinguish
COMM335-3
       COMM   335    3   Discuss the portrayals of race, gender, class and alternative lifesty
COMM335-4
       COMM   335    4   Write clearly about film as an art form and a method of communic
COMM335-5
       COMM   335    5   View and critique films based on an understanding of the instituti
COMM335-6
       COMM   335    6   Discuss the influence of pop culture and the entertainment industr

COMM336-1
       COMM   336    1   Read critically and analyze literary texts.
COMM336-2
       COMM   336    2   Express their interpretations of literary texts in oral and written fo
COMM336-3
       COMM   336    3   Articulate the options and alternatives for action in a wide variety
COMM336-4
       COMM   336    4   Compare individual preferences and articulate an increased apprec
COMM336-5
       COMM   336    5   Explain the dialectical tensions that arise as students use commun
COMM336-6
       COMM   336    6   Explain how the process of perception affects communication beh
COMM336-7
       COMM   336    7   Explain the ethical dimensions of interpersonal communication.
COMM336-8
       COMM   336    8   Explain the importance of nonverbal communication in successfu
COMM336-9
       COMM   336    9   Compare defensive and supportive communication climates.
COMM336-10
       COMM   336   10   Assess the appropriateness and effectiveness of interpersonal strat
COMM336-11
       COMM   336   11   Explain conflict in interpersonal communication and the apply con

COMM340-1
       COMM   340    1 Recognize the role of language and dialogue in the construction, m
COMM340-2
       COMM   340    2 Identify their own skills, styles and patterns of conflict manageme
COMM340-3
       COMM   340    3 Detect the value of conflict in negotiating change.
COMM340-4
       COMM   340   4   Interpret the role of accountability, agency and empowerment as i
COMM340-5
       COMM   340   5   Explore the role of identity in the construction of conflict.
COMM340-6
       COMM   340   6   Determine the implications of conflict in interpersonal, organizati
COMM340-7
       COMM   340   7   Examine the relationship between various cultures and institutions
COMM340-8
       COMM   340   8   Gain insight into the social, political, historical, and behavioral as
COMM340-9
       COMM   340   9   Give an account of how the principles of ecological theory can be

COMM345-1
       COMM   345   1   Define mass media, mass communication, and culture.
COMM345-2
       COMM   345   2   Analyze the development of mass communication historically and
COMM345-3
       COMM   345   3   Analyze the relationship between mass communication and cultur
COMM345-4
       COMM   345   4   Discuss the role of mass media on the lives of children and adoles
COMM345-5
       COMM   345   5   Investigate how media portrays minorities, gender roles, and class
COMM345-6
       COMM   345   6   Discuss the relationship between shape of media institutions and e
COMM345-7
       COMM   345   7   Analyze mass media marketing and its effects of on the behavior o
COMM345-8
       COMM   345   8   Influence of mediated message producers, production technologie
COMM345-9
       COMM   345   9   Apply their knowledge of mass communication to produce educat

COMM346-1
       COMM   346   1   Demonstrate through a variety of channels appropriate context-spe
COMM346-2
       COMM   346   2   Describe the options and alternatives for action in a wide variety o
       COMM
COMM346-3     346   3   Self-assess individual preferences and differentiate others’ commu
COMM346-4
       COMM   346   4   Recognize defensive and supportive communication climates.
COMM346-5
       COMM   346   5   Assess the appropriateness and effectiveness of interpersonal strat
COMM346-6
       COMM   346   6   Recognize conflict in interpersonal communication and suggest m

COMM430-1
       COMM   430   1   Discuss the role that symbols play in the political process.
COMM430-2
       COMM   430   2   Describe the concepts of agenda setting and framing in political co
COMM430-3
       COMM   430   3   Compare and contrast different sourses of media communication t
COMM430-4
       COMM   430   4   Design and write a persuasive media campaign based on a contem
COMM430-5
       COMM   430   5   Analyze campaign advertising for fallacies.

COMM441-1
       COMM   441   1   Conduct an analysis of risk behavior based on a variety of factors
COMM441-2
       COMM   441   2   nterpret and explain health care provider and patient interactions;
COMM441-3
       COMM   441   3   Critically examine public arguments in order to design and presen
COMM441-4
       COMM   441   4   Identify ethical dilemmas and evaluate the implications of various

COMM442-1
       COMM   442   1   Practicing their listening skills.
COMM442-2
       COMM   442   2   Negotiating and practicing conflict resolution.
COMM442-3
       COMM   442   3   Participating in small group dynamics.
COMM442-4
       COMM   442   4   Designing and delivering strategic organizational messages.

COMM443-1
       COMM   443   1 Explain the role of language in shaping a public perception of an e
COMM443-2
       COMM   443   2 Be able to recognize the main areas of debate among differing fac
COMM443-3
       COMM   443   3 Craft a message for one local environmental issue and convey the

COMM450-1
       COMM   450   1   Identify various processes and models of environmental dispute re
COMM450-2
       COMM   450   2   Articulate the key differences between mediation and facilitation;
COMM450-3
       COMM   450   3   Extrapolate the value of environmental dispute resolution;
COMM450-4
       COMM   450   4   Explore the critical interplay between science, policy and technolo
COMM450-5
       COMM   450   5   Determine the role of public communication in environmental con
COMM450-6
       COMM   450   6   Investigate the importance of environmental justice in designing e

COMM490-1
       COMM   490   1   Analyze Communication topic in greater depth.
COMM490-2
       COMM   490   2   Prepare a detailed paper based on the topic.
COMM490-3
       COMM   490   3   Present their findings to their peers.
COMM490-4
       COMM   490   4   Discuss readings on topic within class.

COMM492-1
       COMM   492   1 Explored the day-to-day communication activities that occur with
COMM492-2
       COMM   492   2 Gained experience applying the skills and concepts from category
COMM492-3
       COMM   492   3 Worked with a business/nonprofit professional on a project, from

COMM499-1
       COMM   499   1   An ability to collaborate with others.
COMM499-2
       COMM   499   2   An analysis of environmental, health or business/nonprofit messag
COMM499-3
       COMM   499   3   A solution to resolve a conflict among individuals, small groups, o
COMM499-4
       COMM   499   4   A presentation persuading a targeted audience about a health, env
COMM499-5
       COMM   499   5   A technical proficiency in choosing an optimal means to commun
COMM499-6
       COMM   499   6   An evaluatory summation about how their interdisciplinary course
 gs, and with audiences of diverse memberships.

  argument, style and meaning.

ganizational messages and estimate their impact upon a given community.
 e audience, situation and by understanding the relevance, limitations and effectiveness of different communication t


cation terms and principles which undergird competent public communication.
and competence in preparing and presenting informative and persuasive speeches.

nd theory in diverse circumstances and demonstrate effective communication, distinguishing effective from less effective respons
upporting materials in speech and written assignments.
 id plagiarism.

 or classmates.


communication theories.
 n various social contexts.

 ion in a wide variety of interpersonal situations.
 ased appreciation for the differences of others.
 s students use communication to satisfy conflicting personal needs.
 cts communication behavior.
 onal communication.
munication in successful interpersonal interactions.
ication climates.
 s the appropriateness and effectiveness of interpersonal strategies used in various interpersonal relationships.
p and the role communication plays in determining the nature and quality of interpersonal relationships.
cation and the application of conflict management principles.

mation and knowledge
 ation and dissemination influence how we understand information and what counts as information.
 vely and efficiently.
 nce and divergence with attention to content, format, and technology.
es critically to form conclusions on information ethics, international aspects, or demographic characteristics.
ion in a wide variety of group situations.
ased appreciation for the differences of others.

cts group communication behavior.
ed by group members.




 ctional group conflict.

 ty of public speeches to a variety of audiences.
 or individual speeches as assigned.
 ow to use effective language to maximize speech impact.
  delivery skills.
 ique public speeches.
n public speaking presentations.

g communication research and the way that decisions can be made from such studies.
recognize the benefits and drawbacks of each.
e review and recognize the assumptions and implications of articles about communication research.

components.
 ive speaking situation.
tatements in the form of speeches and campaigns.




nal and gendered styles.


 Cultures: High, Low, Folk.

ulture: Marxist, Freudian, Semiotic and other theories.

ntext: McWorld or Jihad?

plinary connections between the visual arts, new media, popular culture and human communication.
 of images existent in contemporary life.
oss- chronological and cultural perspectives how traditional visual arts interact with new media.
 the various aspects of the visual culture and related institutions (such as museums, galleries, private collections).
 of visual arts, mass media and human communication.
mages within their original context as well as defined by art historical and museum practices and new media.
processes that link ancient traditions with mass media.
 arts, mass media art and human communication.
thinking about images.
 analysis based on a comprehensive understanding of visual arts, mass media and human communication.
ways the formation of meanings in visual arts, mass media and their connections to human communication.

specificity of new media in preserving and expanding the
 ther institutions and reflect on possibilities for new projects.
cts of museum are connected to what children learn in schools (California framework).
ion to real life situation in papers and presentations.

  organization.
profit organization.
oard members, staff and volunteers.




onprofit organization.
nonprofit organizations.

ks of political film of the 20th century.
motion pictures and distinguish facts from perspectives.
der, class and alternative lifestyles as they are depicted in film.
orm and a method of communication.
n understanding of the institutions and processes of government and politics.
e and the entertainment industry on political beliefs and participation.


rary texts in oral and written form.
ves for action in a wide variety of interpersonal situations.
 d articulate an increased appreciation for the differences of others.
t arise as students use communication to satisfy conflicting personal needs.
 ion affects communication behavior.
nterpersonal communication.
al communication in successful interpersonal interactions.
 communication climates.
ectiveness of interpersonal strategies used in various interpersonal relationships.
 mmunication and the apply conflict management principles.

 dialogue in the construction, maintenance and resolution of conflict.
 patterns of conflict management.
tiating change.
 agency and empowerment as it relates to conflict resolution.
onstruction of conflict.
lict in interpersonal, organizational, national and international relations.
various cultures and institutions that shape our understanding of conflict and conflict resolution approaches.
al, historical, and behavioral aspects of conflict negotiation and resolution.
 les of ecological theory can be applied to landscape studies.

ication, and culture.
communication historically and culturally.
mass communication and cultural values.
the lives of children and adolescents.
norities, gender roles, and class.
hape of media institutions and economic, legislative, and social controls.
d its effects of on the behavior of audiences, especially children and adolescents.
ducers, production technologies, and message content.
mmunication to produce educational materials for youth.

hannels appropriate context-specific communicative competence
es for action in a wide variety of interpersonal situations.
and differentiate others’ communication styles.
 e communication climates.
ectiveness of interpersonal strategies used in various settings
  communication and suggest methods for conflict resolution.

in the political process.
tting and framing in political communication.
 rses of media communication to identify bias.
ia campaign based on a contemporary political candidate or ballot issue.


or based on a variety of factors including cultural and environmental factors, severity of outcome, and acknowledgement of symp
ovider and patient interactions; and revise particular messages to increase understanding.
 s in order to design and present a new public health campaign.
uate the implications of various health choices.


 resolution.

organizational messages.

ping a public perception of an environmental resource.
s of debate among differing factions of an environmental dispute.
onmental issue and convey their perspective persuasively to an audience.

els of environmental dispute resolution and their appropriate application;
een mediation and facilitation;
ntal dispute resolution;
en science, policy and technology as it relates to dispute resolution processes;
unication in environmental conflict resolution processes and collaborative policy development;
onmental justice in designing environmental resolution dispute processes.

reater depth.




 ation activities that occur within an organization.
lls and concepts from category specific upper-division courses (COMM 441, 442, 443).
professional on a project, from conception through implementation, and receive feedback.


th or business/nonprofit messages.
ong individuals, small groups, or institutions.
 d audience about a health, environmental, or organizational issue.
g an optimal means to communicate to a particular audience and situation.
 w their interdisciplinary coursework in one of the three emphases comes together to form a coherent program with practical appl
 rent communication technologies.




om less effective responses.
knowledgement of symptoms.
gram with practical application.

				
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