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Mission College BUS MKT MGMT Department Advisory Committee “Building Career Paths” Event Thursday January 28 5 30 7 30pm Agenda I Welcome and Introduc

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Mission College BUS MKT MGMT Department Advisory Committee “Building Career Paths” Event Thursday January 28 5 30 7 30pm Agenda I Welcome and Introduc Powered By Docstoc
					   Mission College BUS/MKT/MGMT Department Advisory Committee
                    “Building Career Paths” Event
                   Thursday, January 28, 5:30-7:30pm
Agenda
I.  Welcome and Introductions       Melanie Meyer
         Purpose of Advisory Committee           BUS/MKT/MGMT Dept Chair
         Overview of programs/career paths       Mission College
         Current program statistics and trends
         Accomplishments from past year



II.   Review of Transfer Programs                 Joe Giglierano
         What preparation/skills are             Associate Dean
          important for transfer students?        San Jose State University



III. Preparation for High School
Students                                          Julie Beadell
      a. How are high school students             Career Technical Education Coordinator
         being prepared for a business            Santa Clara Unified School District
         career?


IV. Breakout Sessions: Review of                  ALL
Career Paths
         Small Business
         Business and Global Business
         Purchasing
         Marketing
         Management and Supervision
         Human Resource Management
         Project Management
         Core Skills

V. Wrap Up and Action Items                       Melanie Meyer
BREAKOUT SESSIONS

Group 1
Small Business Start-Up Certificate
e-Business Certificate

Group 2
Business Essentials Certificate
Business Professional Certificate
Global Business Certificate
A.A. Business/A.S. Business/A.S Global Business

Group 3
Purchasing Certificate

Group 4
Marketing Communication Specialist Certificate
Marketing Essentials Certificate
Marketing Professional Certificate
A.S. Marketing

Group 5
Business Communications Certificate/Business Communications CORE Skills
Business Computing Certificate/Business Computing CORE Skills
Customer Service Certificate/Customer Service CORE Skills

Group 6
Human Resource Management Certificate
Management and Supervision Certificate
Leadership Certificate
A.S. Management and Supervision

Group 7
Project Management Certificate
BREAKOUT SESSIONS - QUESTIONS

Group 1 – Small Business
   What programs should we offer to focus on entrepreneurship?
   Is a certificate valuable? If not, how could we measure program
     outcomes?
   Who would target audience be for certificate program?
   What changes, if any, are required to current certificate programs (i.e.
     name, course list, skills, etc)?
   What new classes might we offer in these program areas?

Group 2 – Business and Global Business
   What changes, if any, are required to current certificate programs (i.e.
     name, course list, skills, etc)?
   What new classes might we offer in these program areas?
   Who might be the target audience for global business programs?
   How can we grow our global business programs?
   How can we better communicate this career path?

Group 3 – Purchasing
   What are the job opportunities?
   Should the name of program be purchasing or supply chain management?
   Do classes in the certificate program target the correct skill set?
   What new classes might we offer in these program areas?
   What are some ways we might grow this program? Green supply chain
     management?

Group 4 – Marketing
   What are the entry level job opportunities?
   How can we grow our marketing certificate programs (i.e. increase # of
     certificates awarded?)
   What new classes might we offer in these program areas?
   Does Marketing Communications Specialist Certificate program target
     correct skill set?
   How can we increase employer participation in our marcom internship
     class?
   What are the new opportunities relating to social media marketing?
Group 5 – CORE Skills
   Do these certificate programs provide valuable skills? Will they help
     students get jobs (i.e. good resume material)?
   How can be better market these certificates to increase # of certificates
     awarded?

Group 6 – Management and HR
   What are the entry level job opportunities?
   How can we grow our management certificate programs (i.e. increase # of
     certificates awarded?)
   Does HRM Certificate program target correct skill set? Is the HRM career
     path poster accurate?
   What new classes might we offer in these program areas?
   How can we increase employer participation in our internship class?

Group 7- Project Management
   Does the current certificate program target the best skill set? What
     additional skills might be required?
   Is the project management career path poster accurate?
   Would the Project Management Practicum class be valuable to students?
     What might be some types of projects that could be completed?

				
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