New Jersey Restaurant Association- June 18, 2010
DDOWDELL@NJRA.ORG 609.599.3316 Contact: Deborah Dowdell
Position Opposing Gift Certificates Escheats & urging a restaurant industry exemption
Restaurants typically honor the full value of gift certificates when redeemed regardless of expiration date.
Gift Certificate escheating will undermine the restaurant relationship with our patrons.
The onerous Red Tape that will result is counterproductive to the State’s broader economic revitalization
agenda and will have a greater impact on the restaurant industry, low margin small businesses that relies
upon the steady sale and redemption of gift certificates during the course of business.
Restaurants oppose gift certificate escheating and at the very least seek a restaurant industry
It is reasonable to replace this revenue by projecting additional sales tax revenues that will result from
increased consumer confidence and a more positive corporate outlook resulting from Governor Christie’s
policies to stimulate the economy.
Further it is our understanding that companies domiciled outside of NJ are not subject to escheat laws
meaning the target of this proposal will be small businesses struggling to rebound during this economy.
The Governor’s 2010-2011 budget proposes $28.5 million ($3.5 million per year thereafter) in revenue from
escheating gift certificates not redeemed after 12 months to the State of NJ. This will require specific legislation
to define gift certificates as unclaimed property if not redeemed after 12 months. Because restaurants typically
will honor the full value of gift certificates presented at anytime regardless of expiration dates NJ Restaurant
Association adamantly opposes this proposed policy which will interfere with the private transaction between
businesses and individuals and undermining our relationship with our patrons. Further, requiring small businesses
to escheat gift certificates or gift cards to the State seems counter-intuitive to NJ’s vision to become more
business-friendly with less Red Tape.
Current law requires that gift cards and gift certificates must be valid for 24 months. Gift cards may charge a
“dormancy fee” of up to $2 per month beginning the 25th month. If the goal of this proposal is to protect
consumers, we argue that restaurants should be exempted as it is common practice in the restaurant industry to
honor gift certificates at anytime and as most restaurants issue paper certificates, they do not assess dormancy
While some states have varying escheating laws on their books, we submit these laws were initiated prior to the
current economic downturn. All eyes are on New Jersey for innovative public policy that eliminates Red Tape and
reduces the corporate and personal tax burden as a way to grow our economy and create private sector jobs.
According to the NCSL website, Colorado exempts gift certificates redeemable for food and beverage apparently
recognizing the specific hardship this would cause the low margin restaurant industry and recognizing the impact
of the volume of sales and redemption that occurs in restaurants. Other states that exempt gift certificate
escheats include: AZ, AK, CA, CO, CT, FL, ID, IN, KS, KY, MD, MN, NB, ND, OH, OR, RI, SC, VT, and WI.
The New Jersey Restaurant Association supports our lawmakers’ efforts to balance the state budget and help
bolster the New Jersey economy. Yet placing these onerous administrative burdens on restaurant owners- as well
as other small businesses- is counterproductive, and will actually work against Trenton’s broader economic