John Joseph Kennedy
438 Magnolia Street, Davidson, North Carolina 28036
Phone: 704/682-0628 e-mail: firstname.lastname@example.org
BA, Politics, University of California, Santa Cruz (1978)
AA, Liberal Arts, Mount San Antonio College, Walnut, California (1974)
Ongoing Professional: American Management Association, Technical (Comp USA), Trade
Association Seminars (C.M.G., N.B.M.D.A., K.C.M.A.), Lowe’s Learning Center
Seminars and Workshops In: Hiring the Right People, Managing and Motivating, Consumer
Markets, Lessons in Leadership, Competitive Edge for Distributors, Disciplines of Market
Leaders, Leadership Systems DISC Profiling, Architectural Elements & Design, Historical
Accuracy in Color Application,
Color Marketing Group (CMG) Vice-President, Chair holder, Design Committee Co-Chair
Kitchen Cabinet Manufacturers Association (KCMA), North American Building Materials
Distributors Association (NBMDA), Cabinet Industry Distribution Alliance (CIDA)
Process & Planning Manager; Product Development/Quality/Global Sourcing October 2005 to Present
Director of Trend & Design
Lowe’s Trend, Design, & Brand is responsible for the growth of Lowe's proprietary brands
and developing on-trend products through customer centric design. Managed team members
to facilitate and deliver trend evaluations and presentations, gap analysis, style guides, design
drawings, manufacturing intent (CAD) files. Guided team of managers and specialists across
trend and design disciplines. Worked closely with merchandising, research, sourcing, brand
management, marketing, packaging, and store environment teams for holistic assortment
planning and product development. Developed business case and added sufficient headcount
to manage substantial workload demand, including year-round internship for students.
Facilitated efforts with 3rd party design agencies for design support when needed. Developed
process and planning with goal to link design deliverables (and resource expenditure) to in-
store performance for ROI evaluation. Managed group financials including budget planning,
forecasting, reconciliations, and variances. Position included international travel, group
presentations, interface with all Lowe’s divisions, suppliers, and support agencies.
John Joseph Kennedy p2
BELWITH KEELER GROUP, Vice President, Design & Marketing 5/2002 to 10/2005
Grand Rapids, Michigan
Belwith Keeler Group (Now Hickory Hardware) is a provider of decorative and functional
hardware. Group of companies includes of Belwith International, Belwith-Keeler, Keeler
Brass Company, Period Brass, Wright Products, Madico. Products include cabinet and
furniture hardware, builder’s hardware, auxiliary security hardware, bath hardware, casters, and
architectural door hardware. Design and marketing functions focused on business
development, with the position reporting to the President. Part of restructuring team which
overhauled all corporate divisions, restructured and repositioned brands. Established and
rebuilt marketing department to support matrix based company model. This included market
channel managers, merchandising coordinator, graphics coordinator, and support staff.
Restructured design department to facilitate more efficient and nimble means to market.
Drove multi-channel addition of key accounts to company, including MasterBrand Cabinet,
Menards, Lowe’s, multiple distributors, and turn-around effort of OEM Furniture accounts
such as Thomasville, Baker, River’s Edge, and others. Relevant skill set includes creative
direction, information design, leadership and people skills, presentation creation and
execution, proficiency in software to generate these results.
PETER MEIER INC., Business Manager: Fennel Products 10/1998 to 12/2001
Kernersville, North Carolina
Fennel is a leading European designer/manufacturer of decorative and functional solutions for
furniture, office, and cabinet applications. Responsibilities included development of
comprehensive business plan, building brand awareness, and creating a U.S. distribution
program for Fennel products. Project included product selection, establishing pricing &
margins, merchandising, all elements of collateral creation, actively managing program
implementation with external sales and internal support staff. Reorganization of sales staff,
active selling and in-field support with distributor resources. Additional responsibilities were
trade show planning, set-up, working booth at shows, generating and following up on leads.
Created and launched product releases and promotions with trade journals, developed
promotional materials. On-going business management, with profit and loss responsibilities.
Coordinated all operational issues, including inventory management, purchasing, packaging,
and logistics. Traveled to Europe 3-4 times annually plus extensive domestic travel.
Customers included OEM cabinet, furniture, office furniture and 2nd tier distribution.
BELWITH INTERNATIONAL, Multiple Positions 10/1979 to 10/1998
Grand Rapids, Michigan (After Relocation from Los Angeles, California)
Brand Manager 8/1997 to 10/1998
Managed all elements of decorative hardware brands: new product development, product life
cycle management, packaging, collateral, sales training, and customer interaction.
International Sales Manager 5/1997 to 10/1998
International sales with focus on Latin America. Traveled to Mexico and South America.
Opened new distributors in Chile, Venezuela, Columbia, Ecuador, Brazil, and Mexico.
Marketing Manager, Belwith-Keeler Industrial Sales 8/1993 to 8/1997
Assisted with company reorganization and restructuring of products, merchandising, and
marketing elements that changed how decorative hardware is sold to distribution.
John Joseph Kennedy p3
Sales Administration Manager 1/1990 to 8/1993
Reorganized and managed customer service, order entry, merchandising, and sales reporting.
Organized and implemented centralization of services from 4 satellite facilities to relocated
corporate office in Grand Rapids, Michigan.
Other: Corporate Office Project Manager, Area Sales Representative, and Order Entry Manager
Mount San Antonio College (Walnut, California) 3/1980 to 2/1981
Solar Energy Instructor, Physical Conditioning (Volleyball) Instructor
Ruhnau, Evans, Ruhnau & Associates, (Riverside, California) 11/1978 to 12/1979
ADDITIONAL SKILLS AND INTERESTS
Foreign Language: Spanish (Near Fluent), German (Conversational), Hiking, Biking, Golf,
Travel, Watercolor Painting
REFERENCES AND PORTFOLIO AVAILABLE ON REQUEST