Get documents about "Mortgage Companies in Southeast Wisconsin
Description
Mortgage Companies in Southeast Wisconsin document sample
Document Sample
.
mpact make one.
2010 Komen Southeast Wisconsin
Race for the Cure®
SponSorShip opportunitieS
Sunday, SeptemBer 26, 2010 • miLWaukee LakeFront
Join the Fight and CaUSe maRKetinG matterS
maKe an impaCt a 2008 cone/duke university Behavioral cause Study
you and companies like yours have made the komen revealed that american consumers continue to have
Southeast Wisconsin race for the cure® one of the high philanthropic expectations for companies even
largest and most influential not-for-profit fundraising amid the current economic crisis.
events in the region. nearly 14,000 participants,
• 79% of respondents said they would likely switch
scores of corporations, and the determination of the
from one brand to another, when price and quality
Southeast Wisconsin community have established this
are about equal, if another brand is associated with
event as the best of its kind, raising millions of dollars
a good cause.
in its quest to cure breast cancer by funding research
and local breast health and breast cancer programs. • When replicating the study online, results revealed
race support comes in all shapes and sizes. We that participants spent nearly twice as long reviewing
encourage you to join in the fight to end breast cancer. cause-related ads versus general corporate advertise-
ments resulting in a 19% sales lift. consumers have an
BenefitS oF invoLvement interest in corporate responsibility and they act on it.
Based on your level of sponsorship, your company may: • “this is clearly great news for brand managers, as
• receive high visibility before the event and on every percentage increase can translate to millions
race day of dollars in revenue” – gavin Fitzsimons, lead
• reach an audience of more than 14,000 people researcher for study
on one day
• test-market and showcase products
• Build employee morale and company pride
• retain and increase customer loyalty
• align yourself with one of the top fund-raising
events in Southeast Wisconsin
1
participant DemoGRaphiCS
in JuSt 12 yearS, the SoutheaSt WiSconSin race haS:
• grown from 3,500 to nearly 14,000 participants
• distributed more than $5 million to the Southeast Wisconsin community
70,000
60,000
35% 9%
AGES 40-59 AGES 60+
50,000
40,000
35,000
PARTICIPANTS
8%
AGES 0-12 30,000
25,000
15,000
10,000
7,500
32% 16%
AGES 25-39 AGES 13-24 5,000
2,500
3,500
PARTICIPANTS BY AGE GROUP
1993
2
WayS to SponSoR the komen SoutheaSt WiSconSin
race For the cure®
From caSh and in-kind SponSorShipS to underWriting SpeciFic eLementS oF the event,
the race oFFerS SeveraL opportunitieS at a variety oF LeveLS to match your company’S
marketing goaLS and Budget.
corporate SponSorShip packageS in-kind SponSorShip
Broad reach our goal is to underwrite race expenses through
corporate Sponsorship packages, ranging in price both cash and in-kind contributions. this ensures
from $2,500 to $25,000, allow you full participation that more money can go into the fight against breast
in all aspects of the race. as excitement and public cancer. the 2009 race kept expenses to less than
awareness build, depending upon your level of 17% of revenue — a tremendous accomplishment!
sponsorship, your name or logo may be on t-shirts, nearly $500,000 worth of products and services were
race posters and applications, and pre-event donated to the race, helping to offset costs.
advertising. on race day, you will reach an audience
of more than 14,000 people with your message, in-Kind Sponsorship opportunities
via on-site signage and product sampling. pre-race day
• Billboards • printing, production and copying
targeted marketing packageS
• advertising • a variety of prizes for pledges, teams
SeLect audienceS
and survivors
Starting at $500, targeted marketing packages
race day
allow you to market your message toward a more
• awards • Signage
specific audience — teams, survivors, spectators, and
• decorations • Walkie talkies
transportation — within the race. your company may
choose to underwrite a portion of the race festivities, • Sound Systems • Survivor gifts
thereby gaining direct access to a select group of
nonessential in-kind donations of products or services are
race participants. these packages do not constitute categorized at half of the retail value for sponsorship purposes.
the race committee must approve all in-kind donations.
or include any benefits of corporate Sponsorship
packages [some companies do both].
3
CoRpoRate SponSorShip packageS
SoLD
Local presenting Cure Sponsor Vision Sponsor
Sponsor ($25,000 ($20,000
$50,000 cash cash minimum) cash minimum)
RetURn on inVeStment* RetURn on inVeStment* RetURn on inVeStment*
10:1 9:1 10:1
company viSiBiLity
14,000 race t-shirts DeaDLine 6/15 Logo Logo Logo
race application brochures DeaDLine 6/15 3 Logo pLacementS Logo Logo
right to use race logo with affiliate approval U U
magazine/newspaper thank-you ads (post-race)** name name name
race posters DeaDLine 6/15 Logo Logo Logo
registration pads (25,000 registration sheets) Logo
race Web Site Link to company Web page Logo Logo Logo
rotation of company Logo on race Web Site Logo Logo Logo
race day recognition
14,000 race Bibs Logo
Banners on race grounds (provided by sponsor) 3 3 3
Banner on Booth at race day expo (provided by sponsor) U U U
Booth at race day expo Free-Standing tent Free-Standing tent Free-Standing tent
product distribution/Sampling at race day expo
(required approval by race committee)
U U U
company participation
Local category exclusivity U
complimentary race entries** 12 12 12
vip parking on race day U U U
invitation to pre-race vip event U U U
the value of the entries will be deducted from total amount that is acknowledged.
**inclusion in editorial and advertising dependent upon media sponsor negotiations.
4
media Sponsor
promise Sponsor
$25,000 in-kind* hope Sponsor passion Sponsor pink Sponsor friend Sponsor
($15,000
Reserved for media $10,000 $5,000 $2,500 $1,000
cash minimum)
and advertising
RetURn on inVeStment* RetURn on inVeStment* RetURn on inVeStment* RetURn on inVeStment* RetURn on inVeStment*
10:1 8:1 9:1 10:1 8:1
Logo Logo name name name
Logo Logo name name name
name name name name name name
name Logo name name name
Logo Logo name name
Logo Logo
3 2 2 2 1 1
U U U
Free-Standing tent Free-Standing tent Free-Standing tent group tent group tent
U U U U
10 8 4 2 2 2
U U U U
U U U U U U
race day product sampling/participation giveaways must be approved by the race committee prior to race day.
5
taRGeteD maRKetinG packageS
SLeep in foR the CURe® • $5,000
target market: pre-race and poSt-race participantS
SoLD
RetURn on inVeStment: 15:1
pre-promotional item Logo on Sleep-in t-shirts
Logo on race registration brochures, company name on 50,000 race programs and 800,000 milwaukee
pre-race promotions
Journal Sentinel Special sections
Logo on “Sleep in for the cure” targeted marketing opportunity, with hotlink to your company’s
Website
website page
pLeDGe pRoGRam • $5,000
SoLD
target market: race participantS and potentiaL donorS
RetURn on inVeStment: 4:1
pre-race promotions Logo on race registration brochures
Logo on every web page associated with the pledge targeted marketing opportunity, with hotlink to your
Website
company’s web page
race day visibility company banner on “pledge” tents
name included in confirmation e-mail sent to on-line donors and pledge-raisers who receive donation in
direct mail
their name
teamS • $5,000 per Spot • Limited to 1 company
target market: corporationS
RetURn on inVeStment: 9:1
team captain kits Logo on team captain kits
pre-event
Logo on team captain pre-event promotional item (any item deemed appropriate by the race)
promotional item
race day company banner at team staging area
Logo on web pages associated with the teams targeted marketing opportunity, with hotlink to your
Website
company’s web page
miLe maRKeR SponSoRS • $1,000 per miLe • Limited to 3 companieS
L SoLD
target market: race day participantS
aL
RetURn on inVeStment: 5:1
Website Logo on website race map
Logo at mile marker on race map in registration materials and opportunity for company employees to
race day visibility
serve as mile cheering squad
Signage corporate banner at mile marker
SURViVoRS • $7,500 per Spot • Limited to 1 company
target market: SurvivorS and co-SurvivorS
RetURn on inVeStment: 6:1
Survivor postcard Logo on emails to 1,000 survivors
ability to host breakfast on race day including corporate introduction, banner at location, emceeing duties
Survivor Breakfast
and staff visibility
Survivor gift may supply additional gift with sponsor logo on it at sponsor’s expense
Website Logo on web pages associated with survivor information with hot link to your company’s web page.
6
pinK LiGht SpeCiaL • $1,000 per Bridge • 1 company per Bridge (3 BridgeS totaL)
target market: race day participantS and SpectatorS • 14,000+ participants
RetURn on inVeStment: 8:1
2 SoLD
Banner Logo included on prominently displayed banner positioned on 1 bridge along the race route.
*this is a minimum return on investment, which is often exceeded. roi is calculated based upon impressions, cost of materials and company visibility.
**inclusion in editorial and advertising dependent upon media sponsor negotiations.
Fifty percent of sponsorship dollar amount must be received by June 15, 2010 to be eligible for inclusion in any race advertising (including materials listed
on pages 4-7). Sponsors who sign a race contract prior to June 15, 2010, but submit payment after that date will forfeit inclusion in materials that have
already gone to press. Sponsor shall pay its entire sponsorship fee no later than 30 days prior to the event.
advertiSing/photography and promotionaL opportunitieS
if you are looking for ways to maximize your exposure with the race, there are plenty of opportunities. many
advertising vehicles are available, from underwriting the cost and production of billboards to buying ads in
newspaper, magazine, radio or television outlets to reinforce your sponsorship.
in addition, please consider:
• purchasing additional advertising to highlight your sponsorship
• donating advertising space you would normally
use in august and September to the race
• tagging your advertisements during September
with the name, date, website and phone number
of the race
• instituting in-store/cash register donation
promotions
these ideas, and others like them, can maximize
your exposure and help the komen Southeast
Wisconsin race for the cure® increase its reach
in the community.
7
aDDitionaL taRGeteD maRKetinG packageS
team taiLGate • $5,000 • avaiLaBLe to 1 SponSor
SoLD
pre-race promotion Logo on 35,000 race brochures and 500 posters
Website Logo on race website
Signage with your logo at team tailgate; your logo on team tailgate wristbands; public announcements on
race day visibility
race day
WateR StopS • $2,500 • avaiLaBLe to 2 SponSorS – one SoLD
pre-race promotion name on 35,000 race brochures and 500 posters
Website name on race website
race day visibility Banner with your logo at water stops; public announcements on race day
SUzie’S GaRDen • $2,500 • avaiLaBLe to 1 SponSor
SoLD
pre-race promotion name on 35,000 race brochures and 500 posters
Website name on race website
company presence in the garden; opportunity to provide branded giveaways or sampling;
race day visibility
company logo at garden; public announcements on race day
RaCe CoURSe CoRneR SponSoRS • $500 • avaiLaBLe to 7 SponSorS
1 SoLD
race day visibility Signage with your logo
8
aBoUt SuSan g. komen Supporting our miSSion:
For the cure® USe of fUnDS
nancy g. Brinker promised her dying sister, Susan g. our objective is to provide maximum return to
komen, she would do everything in her power to end support our mission of saving lives and ending breast
breast cancer forever. in 1982, that promise became cancer through education, screening and research.
Susan g. komen for the cure, now the world’s largest 75% of all funds raised, through our race and other
breast cancer organization and the largest source of events, are spent on our mission. over the past 12
nonprofit funds dedicated to the fight against breast years the komen Southeast Wisconsin affiliate has
cancer with more than $1.3 billion invested to date. For raised over $5 million!
more information about Susan g. komen for the cure,
breast health or breast cancer, visit www.komen.org or up to 75% of the net proceeds fund local breast
call 1-877 go komen. cancer programs and at least 25% supports the
national Susan g. komen for the cure grants
program to fund research. thousands of Southeast
Wisconsin women and men who could not afford
breast healthcare have received screenings, education
and treatments as a result of funds raised through
the komen Southeast Wisconsin race for the cure®
each year.
thank you to our
2009 LoCaL SponSoRS
american equity mortgage m&i marshall & ilsley Bank pettit national ice center
anthem Blue cross and Blue Shield marcus hotels & resorts pick ‘n Save
Brewers charities marcus theatres prohealth care
Briggs & Stratton corporation mcdonald’s restaurants of Quarles & Brady LLp
Southeastern Wisconsin
cancer treatment centers of america reinhart Boerner van deuren s.c.
milwaukee Journal Sentinel
caribou coffee Sentry Foods
national city
discovery World therapease cuisine, inc.
99.1 WmyX
Froedtert & medical college verlo mattress company
of Wisconsin oncology alliance
von Briesen & roper, s.c.
ge healthcare 103.7 kiSS-Fm
WacoaL
harley-davidson motor company onmilwaukee.com
Welke’s house of roses
Jonco industries organicgirl
Wheaton Franciscan healthcare
m magazine pellman center for medical imaging
WiSn-12
9
For more information about the 2010 komen Southeast Wisconsin race for the cure®,
visit our website: komenmilwaukee.org.
For sponsorship, call Sally Sheperdson at 414-805-2900
the komen promise: to save lives and end breast cancer
forever by empowering people, ensuring quality care for
all and energizing science to find the cures.
9200 West Wisconsin avenue, milwaukee, Wi 53226
phone 414.805.2900
Fax 414.805.2877
race hotline 414.805.2900
email raceinfo@komenmilwaukee.org
Related docs
