Lake Arrowhead Sales &
Information Center Opens
Lake Arrowhead Appoints ake Arrowhead’s new temporary
sales center at 2419 Lake Arrowhead
Marketing Director Drive between the dam and Marina
officially opened in early October, according
he appointment of Kay Williams to Sandy Bloyd, the sales director for
as marketing director for Lake Arrowhead Realty Group, LLC.
The new temporary
Sales & Information Center
Lake Arrowhead to Offer Builders Group Homesites by the Fall
Lake Arrowhead has reunited the The sales center will facilitate and
Cherokee resident with the principal administer all sales of new homes in the ‘Lake Arrowhead New Homes
he Johnson Development Corp’s marketing and sales division Perry believes Lake Arrowhead is a one-of-a-kind north
developer whose staff she joined Collection.’ The new sales center will accommodate up to eight sales
has invited a selected group of north metro Atlanta homebuilders Georgia community because Johnson’s master plan actually calls for
15 years ago at Towne Lake. agents, Bloyd revealed.
to participate in The New Homes Collection at the Lake Arrowhead under-building the community in terms of the amount of undisturbed
“We are excited Kay will be The 2,400 square-foot building includes six offices, a large
community near Waleska, Ga., where over 5,000 acres remain to be land which will not be developed.
managing all of our marketing efforts and small conference room and a large lobby. The display area features
developed over the next decade. “Johnson Development could have
for the new Lake Arrowhead. She a detailed scale model topo map, colorful graphical displays depicting
Lake Arrowhead will offer homesites chosen to build a lot more homes at a higher
brings years of experience and a track the amenities and lifestyle of the new Lake Arrowhead, and a high
in its first three new single-family neighbor- density, but instead they have decided to
record of success to our team,” said definition plasma TV video presentation.
hoods to be developed by the end of this preserve the trees, the lake and everything
Tommy Elsberry, General Manager of Kay Williams is Lake Arrowhead’s
year, revealed Tommy Elsberry of The that makes Lake Arrowhead so beautiful,”
The Johnson Development Corp., in new Marketing Director
Johnson Development Corp., who heads the Perry stated.
announcing Williams’ appointment.
joint venture master development program for “Only huge neighborhoods built
Williams joined JRC Towne Lake Limited, a joint venture in
the north Cherokee County community. around Atlanta have the high-quality of
1992 to develop Towne Lake Hills, as a marketing associate in which
“These homes in the first phase of amenities Johnson is bringing up to
Lake Arrowhead developer Larry Johnson was one of the managing
the new Lake Arrowhead will range from the north Georgia, which is why I think Lake
mid-$200,000’s to $500,000 and will be Arrowhead is going to be ahead of its time
For the past 15 years Williams has held marketing positions
completed next spring,” Elsberry said. and part of Atlanta now,” Perry concluded.
with various joint ventures which have developed several communities
“We have held draw events in Perry has been building homes
including Towne Lake Hills and BridgeMill. BridgeMill, a 1,600-acre
August and September for the first phase “Johnson Development could have chosen for over 20 years and some of his credits
master-planned community in Cherokee Co., was named top selling
of what will eventually total more than to build a lot more homes at a higher density, include BridgeMill, Towne Lake and the
community in metro Atlanta for six consecutive years.
“The re-creation of Lake Arrowhead is a very special project
300 lots for our builders, who will each but instead they have decided to preserve the ABC Extreme Makeover Home Edition
select a number of homesites,” reported home in Lake Arrowhead, built for the
to be involved in,” says Williams. “To have previously worked with so A spectacular view of the lake from the front porch of the new temporary Sales Center. trees, the lake and everything that makes
Sales Director Sandy Bloyd, broker of Tipton-Smith family last January.
many Johnson Development marketing and development team
Caldwell-Cline Architects and Designers enhanced the building Lake Arrowhead Realty Group, LLC.
Lake Arrowhead so beautiful... The large amenity package for property
members really makes this the perfect opportunity.”
design with a 30-foot long front porch which offers a panoramic view “Soon we will have nearly 20 homes under construction.” owners in the Lake Arrowhead community is one of
Prior to joining JRC Towne Lake Limited, Williams served as a
of the beautiful 540-acre lake. The front porch was designed to give Included in the builder group for the new many things Perry is most excited about. The Johnson
marketing coordinator at Arvida’s regional headquarters in Atlanta.
the temporary center a homey feeling. There is also a back porch where Lake Arrowhead program are McGarry-Spencer Homes, Development Corp., a residential and commercial
Presently, she is an active member of Home Builders Association’s
you can relax and listen to the mountain stream meandering just below. Inc., Oakwood Homes, LLC, Ogilvie Signature Homes, Inc. developer, founded in 1975 by Larry D. Johnson,
Sales & Marketing Council. A native of Clarkesville Ga., Williams now
There will be a new dock with a pontoon boat across from and Solstice Housing Group, LLC. has developed over 100 projects in Arizona,
resides in Cherokee County. 4 the sales center for leisurely tours of the pristine Lake Arrowhead. Ogilvie Signature Homes GM Tony Martin is California, Colorado, Georgia, Louisiana and Texas.
The sales center is open for business Monday through Saturday excited about the opportunity to build at Lake Arrowhead. The company’s award winning metro Atlanta
www.LakeArrowheadGA.com from 10 a.m. to 6 p.m. and Sunday from 12 p.m. to 6 p.m. The Lake
Arrowhead Realty Group, LLC can be reached at 770-720-2700. 4
Ogilvie has been in the homebuilding business for almost communities include Towne Lake Hills and BridgeMill
27 years, and they were one of the builders of BridgeMill, in Cherokee County, which were both consistently
The Lake Arrowhead website an award-winning Johnson Development community in among the top-selling communities in metro Atlanta
is growing in popularity. The site Cherokee County. The distinctive residences created for several years.
has received nearly 100,000 by the builders in the
“Our team thinks it is For additional information
‘Lake Arrowhead New Homes Collection’
visits since it was launched in
incredible we have been will be rendered in a variety of rich on the Johnson
mid-May, 2007. A new secure
Mitch Wood, age 8 shows off the textures including stacked stone, cedar
password-protected property selected to build here,” Development Corp. and
shake, brick and crafted wood siding.
enormous bass he caught at Lake
owner portal launched in August Martin said. “Lake Arrowhead its many communities
now links residents and property Arrowhead around the Fourth of July.
is going to be the place where everyone please visit www.johnsondevelopment.com.
owners of Lake Arrowhead to all The bass weighed six and half pounds
wants to have a home.” Builder Tony Perry, To learn more about the new north
of the most recent updates and and was 19 inches long. Mitch is the
information posted specifically Tony Perry (left) owner of Oakwood Homes, LLC, has been Georgia community, call the Lake Arrowhead Tony Martin (left) and John Ogilvie
son of Brent and Traci Wood who
of Oakwood Homes, LLC shares a involved in Lake Arrowhead for five years Realty Group, LLC at 770-720-2700 or visit of Ogilvie Custom Homes share
for them. For more information
bought a lake lot in March and have handshake with Richard Thompson, a moment with Tommy Elsberry (center)
visit www.LakeArrowheadGA.com now and claimed, “I just fell in love with the www.lakearrowheadga.com.
been enjoying fishing and relaxing Director of Development at at the Lake Arrowhead Builders
or call the new Lake Arrowhead
there this summer. 4 Lake Arrowhead. place the first time I saw it!” Luncheon held in mid-June.
Sales & information Center at
Printed on 100% post-consumer recycled paper
Did you know?..... 598 C OUNTRY C LUB L ANE
W ALESKA , G A 30183
4 At 540-acres, Lake Arrowhead is the largest privately-owned lake in Georgia PAID
4 With depths reaching 80-feet, Lake Arrowhead is ranked one of the cleanest lakes in the state Permit #320
4 In the 1800s, the vast valley comprising Lake Arrowhead was once a large plantation called Lost Town
4 The chimney from the original Lost Town plantation house lies underwater just off the shore of Lake Arrowhead
Great Festival Park Revealed! John Vermont
Trevor & Carrie Wilbur
One of the goals of The Johnson Development Corp. is to always respect
and protect the environment and preserve the natural beauty of Lake
Arrowhead. In each issue of WaterMarks we will introduce seasonal
native plants, so everyone can appreciate all Lake Arrowhead has to offer.
Senior Partner John Vermont, of Ecological Solutions, Inc. has identified all the
“You can’t get into the new Lake Arrowhead with the simple wave
native plants and provided us with this information. Ecological Solutions of Roswell
of the hand anymore!” is a environmental consultants firm who has been retained by the new Lake Arrowhead
to oversee ongoing projects to identify streams, delineate wetlands and identify
That’s the acknowledgement of changes and more changes to come
endangered species of wildlife in the area.
from Michigan natives Trevor and Carrie Wilbur who built a custom home on
Sycamore Court in the Cherokee County lake community nine years ago and August – American Beautyberry – Callicarpa americana
The American Beautyberry is a deciduous shrub that
reside there with their 5-year old daughter, Claire. grows up to 6 feet in height with bright purple flowers in
The Wilburs, in their late 30’s, are extremely excited about the mid-summer to early fall. By fall, these blooms develop into
clusters of lavender to purple berries that attract many song-
on-going community buzz of changes involving a new golf course, clubhouse birds including bobwhite quails, mockingbirds, robins, towhees, and brown thrashers.
and multi-dimensional town center which have been master-planned by Animals that eat the fruit include raccoons, gray foxes, opossums, squirrel and white-
tailed deer. The berries last until late in the season. The plant is native to southeastern
The Johnson Development Corp, Lake Arrowhead’s managing development United States and commonly grows in lightly wooded and well drained woodlands.
partner. The roots, leaves and branches of the American beautyberry were used by the
Alabama, Choctaw, Creek, Koasati, Seminole and other Native American tribes for
“I am looking forward to the new pool and water amenities as well as various medicinal purposes. The roots, leaves and branches were made into a
the hiking trails that Johnson is planning,” Carrie said. “It is going to be nice to decoction that was used in sweat baths to treat both malarial
fevers and rheumatism.
be able to take Claire to the new amenities area so she can meet more
children living in Lake Arrowhead.” September – Narrow Leaf Sunflower - Helianthus angustifolius
This relative of the annual sunflower has golden-yellow blooms
Trevor and Carrie met at college at the Western Michigan University that cover this plant in late summer into fall. Blooms are daisy-like
in the early 1990’s. After he graduated, Trevor moved down to Alpharetta and with yellow-black eyes and about 3 inches wide. The narrow,
deep-green leaves with burgundy stems can grow from 6 to 10
began working as an inside sales representative for a chemical manufacturing feet tall and half as wide. It is valued for its late blooming golden yellow flowers, ability
company. Carrie joined Trevor a year later and lived in Marietta where to grow in dry to waterlogged conditions, and to grow verticality in the landscape.
Attracts native butterflies, bees and birds but is not preferred by deer. It is a pleasure
she was an area manager for a packaging supply company. to see this plant in mass and blooming in late September.
After Trevor proposed in 1997, they began looking for a place to live
September – Black Gum – Nyssa sylvatica
where they could raise a The black gum is one of the first trees to show a glossy,
When the Great Festival Park opens in the Summer of
family one-day. One of their brilliant red color fall color in the late summer. The bark of the
black gum is deeply checkered on older trees and resembles
friends, who had been to alligator hide. Black Gum is one of the most elegant trees of
Artist’s conception. Subject to change without future notice.
Lake Arrowhead for a North America and can reach up to 80 feet tall on moist sites,
Great Festival Park will feature a basketball court, batting cages, but generally much shorter in the mountains. Blackgum
function, told them how is often found in swamps and bottomlands but also occurs on
beautiful the property was 2008 at Lake Arrowhead, there may not be anything else like this sand volleyball and a multi-purpose playing field. The Great Festival dry slopes and does well under a variety of moisture conditions
state-of-the-art swim and sports recreational complex in the Pavilion will include children’s activities (such as arts and crafts and and soil types throughout the state. Called tupelo by the
and encouraged them to visit. Indians, it is also known as sour-gum and pepperidge. The fruit, which ripens in August,
On their way up there they southeast. The 40-acre site will be a meeting place for all community a game room), an adult exercise area, meeting space and a snack tastes sour but is eaten by many animals and more than 30 species of birds.
families and their guests to relax and play. This outstanding facility bar. A spacious play lawn with tumble hill, a playground with play The strong wood, which is very resistant to splitting, was once used for ox yokes and
wondered if Lake Arrowhead water pipes in Colonial times. Today it is used for flooring, rollers in glass factories, pis-
was just too far away for will include a one-acre free-form fantasy pool complete with fully fort, picnic pavilions, pet park and an outdoor theater will quickly tol grips, veneers, railroad ties, and furniture.
them. Then on their second appointed bathhouse and a junior Olympic size pool with six lanes become a favorite place for the family to visit. Stay tuned for more
October – Sweetshrub – Calycanthus floridus
visit a few months later, adjacent to it. For those interested in athletics, the multi-million dollar exciting changes to come at the new Lake Arrowhead! 4 This beautiful deciduous shrub grows slowly through
suckers and can form a dense thicket under the right
Trevor and Carrie really fell in conditions. All parts of the plant have an aromatic smell
love with the place and made The Wilbur family enjoy lake living including the unusual rusty red colored flower. The leaves
the decision to buy a homesite. Lake Arrowhead Welcomes New Sales Director turn a pleasant yellow in the fall. Calycanthus floridus is
native to the moist woodlands of the southeastern United
“We both grew up in Michigan surrounded by lakes and love going States with a range that extends from Virginia, south to
Florida, and west to Mississippi. The shrub is slowly
out on the boat,” Carrie added. “We knew we wanted to raise our family
he Johnson Development Corp. has announced the appointment of Sandy Bloyd as the catching on with southern gardeners who want a native
with the water and a boat in close proximity, so we bought a lake lot at new sales director for Lake Arrowhead.
plant that thrives in this area. The plant likes dry to slightly moist soils but can survive
drought conditions and can be easily dug and planted in a new location.You can dry the
Lake Arrowhead.” “We are very pleased to have Sandy joining the Lake Arrowhead marketing team,” said flowers, leaves, twigs and bark to use in potpourri. Leaves contain small quantities of
After living at Lake Arrowhead for nine years, the one thing Carrie Tommy Elsberry, of The Johnson Development Corp. “Sandy’s vast experience and leadership in the camphor and can be used as an insect repellent, perfume and disinfectant. 4
and Trevor still say is, “living here is like being on a non-stop vacation, real estate arena will be a great asset to us,” he added. October – White Oak – Quercus alba
and we just love it!” As sales director, Bloyd will act as broker and oversee new home sales for the The White Oak tree is considered to be long-lived and
can last for generations. The state tree of Maryland, it is an
Both Carrie and Trevor travel frequently for their jobs. She travels on Lake Arrowhead Realty Group, LLC. Her job also entails working closely with the builder programs
excellent wildlife food source due to the proliferation of acorns.
business as a healthcare and software consultant for Eclipsys, and he does and the developer. Prior to accepting this position, Bloyd was the sales manager at BridgeMill for This deciduous shade tree has a moderate tolerance to salt
eight years where she was in charge of new home sales. BridgeMill has led the metro Atlanta area and alkali soils and has moderate water needs. The tree does
too as the southeast and Bahamas sales manager for Busch Inc., a chemical well in deep, moist, well-drained, acid soils and grows at a moderate pace. The dense
processing company. They both enjoy coming home to a country setting in home sales for six of the last seven years. foliage is bluish-green, to reddish-brown in fall and the
“I came to Lake Arrowhead because no other community can compete with the lifestyle distinctive bark is light ash-gray in color, and is known for its scaly plates. Some
where they feel extremely safe raising their young daughter. mature specimens feature pronounced bark plates which serve as roost habitat for
we have to offer,” Bloyd reported. “This community is going to appeal to everyone: families,
“I highly recommend Lake Arrowhead to everyone and when people bats. The phrase "The Mighty Oak" refers to this tree and it is an excellent specimen
empty-nesters and baby boomers alike. There is really something special here.” needing plenty of room to mature properly and requiring very little maintenance.
from my daughter’s school come out to see it, they are amazed at the natural Native American Indians made flour from the acorns and boiled them to make them
Bloyd has been married to her husband Terry for 36 years and has two grown sons,
beauty,” Trevor remarked. “We are looking forward to Johnson Development more palatable. Many kinds of wildlife feed on the acorns as they are a dietary
Ryan and Neil. Bloyd and her husband reside in Jasper, GA. She is active with the Cherokee mainstay for over 80 species of birds and mammals. The wood splits easily. In fact,
adding value to all the areas within our community while improving the lake Sandy Bloyd
Sales Director for Lake Arrowhead Association of Realtors and is on the Professional Standards and Ethics Committee. 4 younger trees can be split so evenly that settlers wove white oak baskets from thin
amenities which brought us to Lake Arrowhead.” 4 strands of split wood. This art form is still practiced in some areas of north Georgia. 4