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					                                                                                                Lake Arrowhead Sales &


                                                                                      L
                                                                                               Information Center Opens
        Lake Arrowhead Appoints                                                                  ake Arrowhead’s new temporary




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                                                                                                                                                                                     T
                                                                                                 sales center at 2419 Lake Arrowhead
           Marketing Director                                                                    Drive between the dam and Marina
                                                                                      officially opened in early October, according
     he appointment of Kay Williams                                                   to Sandy Bloyd, the sales director for
     as marketing director for                                                        Lake Arrowhead Realty Group, LLC.
                                                                                                                                                           The new temporary
                                                                                                                                                        Sales & Information Center
                                                                                                                                                                                                    Lake Arrowhead to Offer Builders Group Homesites by the Fall
     Lake Arrowhead has reunited the                                                           The sales center will facilitate and
Cherokee resident with the principal                                                  administer all sales of new homes in the ‘Lake Arrowhead New Homes
                                                                                                                                                                                                      he Johnson Development Corp’s marketing and sales division                                 Perry believes Lake Arrowhead is a one-of-a-kind north
developer whose staff she joined                                                      Collection.’ The new sales center will accommodate up to eight sales
                                                                                                                                                                                                  has invited a selected group of north metro Atlanta homebuilders                         Georgia community because Johnson’s master plan actually calls for
15 years ago at Towne Lake.                                                           agents, Bloyd revealed.
                                                                                                                                                                                               to participate in The New Homes Collection at the Lake Arrowhead                            under-building the community in terms of the amount of undisturbed
        “We are excited Kay will be                                                            The 2,400 square-foot building includes six offices, a large
                                                                                                                                                                                              community near Waleska, Ga., where over 5,000 acres remain to be                             land which will not be developed.
managing all of our marketing efforts                                                 and small conference room and a large lobby. The display area features
                                                                                                                                                                                              developed over the next decade.                                                                                                      “Johnson Development could have
for the new Lake Arrowhead. She                                                       a detailed scale model topo map, colorful graphical displays depicting
                                                                                                                                                                                                  Lake Arrowhead will offer homesites                                                                                        chosen to build a lot more homes at a higher
brings years of experience and a track                                                the amenities and lifestyle of the new Lake Arrowhead, and a high
                                                                                                                                                                                      in its first three new single-family neighbor-                                                                                         density, but instead they have decided to
record of success to our team,” said                                                  definition plasma TV video presentation.
                                                                                                                                                                                      hoods to be developed by the end of this                                                                                               preserve the trees, the lake and everything
Tommy Elsberry, General Manager of          Kay Williams is Lake Arrowhead’s
                                                                                                                                                                                      year, revealed Tommy Elsberry of The                                                                                                   that makes Lake Arrowhead so beautiful,”
The Johnson Development Corp., in                new Marketing Director
                                                                                                                                                                                      Johnson Development Corp., who heads the                                                                                               Perry stated.
announcing Williams’ appointment.
                                                                                                                                                                                      joint venture master development program for                                                                                                 “Only huge neighborhoods built
        Williams joined JRC Towne Lake Limited, a joint venture in
                                                                                                                                                                                      the north Cherokee County community.                                                                                                   around Atlanta have the high-quality of
1992 to develop Towne Lake Hills, as a marketing associate in which
                                                                                                                                                                                                  “These homes in the first phase of                                                                                         amenities Johnson is bringing up to
Lake Arrowhead developer Larry Johnson was one of the managing
                                                                                                                                                                                      the new Lake Arrowhead will range from the                                                                                             north Georgia, which is why I think Lake
principals.
                                                                                                                                                                                      mid-$200,000’s to $500,000 and will be                                                                                                 Arrowhead is going to be ahead of its time
        For the past 15 years Williams has held marketing positions
                                                                                                                                                                                      completed next spring,” Elsberry said.                                                                                                 and part of Atlanta now,” Perry concluded.
with various joint ventures which have developed several communities
                                                                                                                                                                                                  “We have held draw events in                                                                                                     Perry has been building homes
including Towne Lake Hills and BridgeMill. BridgeMill, a 1,600-acre
                                                                                                                                                                                      August and September for the first phase                           “Johnson Development could have chosen                                 for over 20 years and some of his credits
master-planned community in Cherokee Co., was named top selling
                                                                                                                                                                                      of what will eventually total more than                          to build a lot more homes at a higher density,                           include BridgeMill, Towne Lake and the
community in metro Atlanta for six consecutive years.
        “The re-creation of Lake Arrowhead is a very special project
                                                                                                                                                                                      300 lots for our builders, who will each                          but instead they have decided to preserve the                           ABC Extreme Makeover Home Edition
                                                                                                                                                                                      select a number of homesites,” reported                                                                                                   home in Lake Arrowhead, built for the
to be involved in,” says Williams. “To have previously worked with so                   A spectacular view of the lake from the front porch of the new temporary Sales Center.                                                                           trees, the lake and everything that makes
                                                                                                                                                                                      Sales Director Sandy Bloyd, broker of                                                                                                     Tipton-Smith family last January.
many Johnson Development marketing and development team
                                                                                                Caldwell-Cline Architects and Designers enhanced the building                         Lake Arrowhead Realty Group, LLC.
                                                                                                                                                                                                                                                              Lake Arrowhead so beautiful...                                    The large amenity package for property
members really makes this the perfect opportunity.”
                                                                                      design with a 30-foot long front porch which offers a panoramic view                            “Soon we will have nearly 20 homes under construction.”                                                                     owners in the Lake Arrowhead community is one of
        Prior to joining JRC Towne Lake Limited, Williams served as a
                                                                                      of the beautiful 540-acre lake. The front porch was designed to give                                        Included in the builder group for the new                                                                       many things Perry is most excited about. The Johnson
marketing coordinator at Arvida’s regional headquarters in Atlanta.
                                                                                      the temporary center a homey feeling. There is also a back porch where                          Lake Arrowhead program are McGarry-Spencer Homes,                                                                           Development Corp., a residential and commercial
Presently, she is an active member of Home Builders Association’s
                                                                                      you can relax and listen to the mountain stream meandering just below.                          Inc., Oakwood Homes, LLC, Ogilvie Signature Homes, Inc.                                                                     developer, founded in 1975 by Larry D. Johnson,
Sales & Marketing Council. A native of Clarkesville Ga., Williams now
                                                                                               There will be a new dock with a pontoon boat across from                               and Solstice Housing Group, LLC.                                                                                            has developed over 100 projects in Arizona,
resides in Cherokee County.   4                                                       the sales center for leisurely tours of the pristine Lake Arrowhead.                                        Ogilvie Signature Homes GM Tony Martin is                                                                       California, Colorado, Georgia, Louisiana and Texas.
                                                                                      The sales center is open for business Monday through Saturday                                   excited about the opportunity to build at Lake Arrowhead.                                                                       The company’s award winning metro Atlanta

        www.LakeArrowheadGA.com                                                       from 10 a.m. to 6 p.m. and Sunday from 12 p.m. to 6 p.m. The Lake
                                                                                      Arrowhead Realty Group, LLC can be reached at 770-720-2700.                       4
                                                                                                                                                                                      Ogilvie has been in the homebuilding business for almost                                                                    communities include Towne Lake Hills and BridgeMill
                                                                                                                                                                                      27 years, and they were one of the builders of BridgeMill,                                                                  in Cherokee County, which were both consistently
                                                 The Lake Arrowhead website                                                                                                           an award-winning Johnson Development community in                                                                           among the top-selling communities in metro Atlanta
                                                 is growing in popularity. The site                                                                                                                                                  Cherokee County.                     The distinctive residences created      for several years.
                                                 has received nearly 100,000                                                                                                                                                                                                      by the builders in the
                                                                                                                                                                                                                                        “Our team thinks it is                                                    For additional information
                                                                                                                                  Big Fish!
                                                                                                                                                                                                                                                                       ‘Lake Arrowhead New Homes Collection’
                                                 visits since it was launched in
                                                                                                                                                                                                                                     incredible we have been              will be rendered in a variety of rich   on the Johnson
                                                 mid-May, 2007. A new secure
                                                                                                                                  Mitch Wood, age 8 shows off the                                                                                                       textures including stacked stone, cedar
                                                 password-protected property                                                                                                                                                         selected to build here,”                                                     Development Corp. and
                                                                                                                                                                                                                                                                         shake, brick and crafted wood siding.
                                                                                                                                  enormous bass he caught at Lake
                                                 owner portal launched in August                                                                                                                                                     Martin said. “Lake Arrowhead                                                 its many communities
                                                 now links residents and property                                                 Arrowhead around the Fourth of July.
                                                                                                                                                                                                                                     is going to be the place where everyone               please visit www.johnsondevelopment.com.
                                                 owners of Lake Arrowhead to all                                                  The bass weighed six and half pounds
                                                                                                                                                                                                                                     wants to have a home.” Builder Tony Perry,                To learn more about the new north
                                                 of the most recent updates and                                                   and was 19 inches long. Mitch is the
                                                 information posted specifically                                                                                                             Tony Perry (left)                       owner of Oakwood Homes, LLC, has been                 Georgia community, call the Lake Arrowhead            Tony Martin (left) and John Ogilvie
                                                                                                                                  son of Brent and Traci Wood who
                                                                                                                                                                                     of Oakwood Homes, LLC shares a                  involved in Lake Arrowhead for five years             Realty Group, LLC at 770-720-2700 or visit             of Ogilvie Custom Homes share
                                                 for them. For more information
                                                                                                                                  bought a lake lot in March and have                handshake with Richard Thompson,                                                                                                                          a moment with Tommy Elsberry (center)
                                                 visit www.LakeArrowheadGA.com                                                                                                                                                       now and claimed, “I just fell in love with the        www.lakearrowheadga.com.
                                                                                                                                  been enjoying fishing and relaxing                     Director of Development at                                                                                                                               at the Lake Arrowhead Builders
                                                 or call the new Lake Arrowhead
                                                                                                                                  there this summer.       4                                  Lake Arrowhead.                        place the first time I saw it!”                                                                                Luncheon held in mid-June.
                                                 Sales & information Center at
                                                 770-720-2700.    4
                                                                                                                                                                                      Printed on 100% post-consumer recycled paper




                                 Did you know?.....                                                                                                                                                                      598 C OUNTRY C LUB L ANE
                                                                                                                                                                                                                            W ALESKA , G A 30183
                                                                                                                                                                                                                                                                                                                                                                        Presort Std.
                                                                                                                                                                                                                                                                                                                                                                        U.S. Postage
                                 4   At 540-acres, Lake Arrowhead is the largest privately-owned lake in Georgia                                                                                                                                                                                                                                                           PAID
                                                                                                                                                                                                                                                                                                                                                                         Tucker, GA
                                 4   With depths reaching 80-feet, Lake Arrowhead is ranked one of the cleanest lakes in the state                                                                                                                                                                                                                                      Permit #320
                                 4   In the 1800s, the vast valley comprising Lake Arrowhead was once a large plantation called Lost Town
                                 4   The chimney from the original Lost Town plantation house lies underwater just off the shore of Lake Arrowhead
                                                                                                                 Great Festival Park Revealed!                                                                                                                                      John Vermont




               Trevor & Carrie Wilbur
                                                                                                                                                                                                                                                                                    One of the goals of The Johnson Development Corp. is to always respect
                                                                                                                                                                                                                                                                                    and protect the environment and preserve the natural beauty of Lake
                                                                                                                                                                                                                                                                                    Arrowhead. In each issue of WaterMarks we will introduce seasonal
                                                                                                                                                                                                                                                                    native plants, so everyone can appreciate all Lake Arrowhead has to offer.

                                                                                                                                                                                                                                                                    Senior Partner John Vermont, of Ecological Solutions, Inc. has identified all the
       “You can’t get into the new Lake Arrowhead with the simple wave
                                                                                                                                                                                                                                                                    native plants and provided us with this information. Ecological Solutions of Roswell
of the hand anymore!”                                                                                                                                                                                                                                               is a environmental consultants firm who has been retained by the new Lake Arrowhead
                                                                                                                                                                                                                                                                    to oversee ongoing projects to identify streams, delineate wetlands and identify
       That’s the acknowledgement of changes and more changes to come
                                                                                                                                                                                                                                                                    endangered species of wildlife in the area.
from Michigan natives Trevor and Carrie Wilbur who built a custom home on
Sycamore Court in the Cherokee County lake community nine years ago and                                                                                                                                                                                             August – American Beautyberry – Callicarpa americana
                                                                                                                                                                                                                                                                    The American Beautyberry is a deciduous shrub that
reside there with their 5-year old daughter, Claire.                                                                                                                                                                                                                grows up to 6 feet in height with bright purple flowers in
       The Wilburs, in their late 30’s, are extremely excited about the                                                                                                                                                                                             mid-summer to early fall. By fall, these blooms develop into
                                                                                                                                                                                                                                                                    clusters of lavender to purple berries that attract many song-
on-going community buzz of changes involving a new golf course, clubhouse                                                                                                                                                                                           birds including bobwhite quails, mockingbirds, robins, towhees, and brown thrashers.
and multi-dimensional town center which have been master-planned by                                                                                                                                                                                                 Animals that eat the fruit include raccoons, gray foxes, opossums, squirrel and white-
                                                                                                                                                                                                                                                                    tailed deer. The berries last until late in the season. The plant is native to southeastern
The Johnson Development Corp, Lake Arrowhead’s managing development                                                                                                                                                                                                 United States and commonly grows in lightly wooded and well drained woodlands.
partner.                                                                                                                                                                                                                                                            The roots, leaves and branches of the American beautyberry were used by the
                                                                                                                                                                                                                                                                    Alabama, Choctaw, Creek, Koasati, Seminole and other Native American tribes for
       “I am looking forward to the new pool and water amenities as well as                                                                                                                                                                                         various medicinal purposes. The roots, leaves and branches were made into a
the hiking trails that Johnson is planning,” Carrie said. “It is going to be nice to                                                                                                                                                                                decoction that was used in sweat baths to treat both malarial
                                                                                                                                                                                                                                                                    fevers and rheumatism.
be able to take Claire to the new amenities area so she can meet more
children living in Lake Arrowhead.”                                                                                                                                                                                                                                 September – Narrow Leaf Sunflower - Helianthus angustifolius
                                                                                                                                                                                                                                                                    This relative of the annual sunflower has golden-yellow blooms
       Trevor and Carrie met at college at the Western Michigan University                                                                                                                                                                                          that cover this plant in late summer into fall. Blooms are daisy-like
in the early 1990’s. After he graduated, Trevor moved down to Alpharetta and                                                                                                                                                                                        with yellow-black eyes and about 3 inches wide. The narrow,
                                                                                                                                                                                                                                                                    deep-green leaves with burgundy stems can grow from 6 to 10
began working as an inside sales representative for a chemical manufacturing                                                                                                                                                                                        feet tall and half as wide. It is valued for its late blooming golden yellow flowers, ability
company. Carrie joined Trevor a year later and lived in Marietta where                                                                                                                                                                                              to grow in dry to waterlogged conditions, and to grow verticality in the landscape.
                                                                                                                                                                                                                                                                    Attracts native butterflies, bees and birds but is not preferred by deer. It is a pleasure
she was an area manager for a packaging supply company.                                                                                                                                                                                                             to see this plant in mass and blooming in late September.
       After Trevor proposed in 1997, they began looking for a place to live
                                                                                                                                                                                                                                                                    September – Black Gum – Nyssa sylvatica
where they could raise a                                                                                                                                                                                                                                            The black gum is one of the first trees to show a glossy,




                                                                                       When the Great Festival Park opens in the Summer of
family one-day. One of their                                                                                                                                                                                                                                        brilliant red color fall color in the late summer. The bark of the
                                                                                                                                                                                                                                                                    black gum is deeply checkered on older trees and resembles
friends, who had been to                                                                                                                                                                                                                                            alligator hide. Black Gum is one of the most elegant trees of
                                                                                                                                                                                                    Artist’s conception. Subject to change without future notice.
Lake Arrowhead for a                                                                                                                                                                                                                                                North America and can reach up to 80 feet tall on moist sites,
                                                                                                                                                                     Great Festival Park will feature a basketball court, batting cages,                            but generally much shorter in the mountains. Blackgum
function, told them how                                                                                                                                                                                                                                             is often found in swamps and bottomlands but also occurs on
beautiful the property was                                                             2008 at Lake Arrowhead, there may not be anything else like this              sand volleyball and a multi-purpose playing field. The Great Festival                          dry slopes and does well under a variety of moisture conditions
                                                                                       state-of-the-art swim and sports recreational complex in the                  Pavilion will include children’s activities (such as arts and crafts and                       and soil types throughout the state. Called tupelo by the
and encouraged them to visit.                                                                                                                                                                                                                                       Indians, it is also known as sour-gum and pepperidge. The fruit, which ripens in August,
On their way up there they                                                             southeast. The 40-acre site will be a meeting place for all community         a game room), an adult exercise area, meeting space and a snack                                tastes sour but is eaten by many animals and more than 30 species of birds.
                                                                                       families and their guests to relax and play. This outstanding facility        bar. A spacious play lawn with tumble hill, a playground with play                             The strong wood, which is very resistant to splitting, was once used for ox yokes and
wondered if Lake Arrowhead                                                                                                                                                                                                                                          water pipes in Colonial times. Today it is used for flooring, rollers in glass factories, pis-
was just too far away for                                                              will include a one-acre free-form fantasy pool complete with fully            fort, picnic pavilions, pet park and an outdoor theater will quickly                           tol grips, veneers, railroad ties, and furniture.

them. Then on their second                                                             appointed bathhouse and a junior Olympic size pool with six lanes             become a favorite place for the family to visit. Stay tuned for more
                                                                                                                                                                                                                                                                    October – Sweetshrub – Calycanthus floridus
visit a few months later,                                                              adjacent to it. For those interested in athletics, the multi-million dollar   exciting changes to come at the new Lake Arrowhead!                          4                 This beautiful deciduous shrub grows slowly through
                                                                                                                                                                                                                                                                    suckers and can form a dense thicket under the right
Trevor and Carrie really fell in                                                                                                                                                                                                                                    conditions. All parts of the plant have an aromatic smell
love with the place and made             The Wilbur family enjoy lake living                                                                                                                                                                                        including the unusual rusty red colored flower. The leaves




                                                                                                                                      T
the decision to buy a homesite.                                                                                                            Lake Arrowhead Welcomes New Sales Director                                                                               turn a pleasant yellow in the fall. Calycanthus floridus is
                                                                                                                                                                                                                                                                    native to the moist woodlands of the southeastern United
       “We both grew up in Michigan surrounded by lakes and love going                                                                                                                                                                                              States with a range that extends from Virginia, south to
                                                                                                                                                                                                                                                                    Florida, and west to Mississippi. The shrub is slowly
out on the boat,” Carrie added. “We knew we wanted to raise our family
                                                                                                                                              he Johnson Development Corp. has announced the appointment of Sandy Bloyd as the                                      catching on with southern gardeners who want a native
with the water and a boat in close proximity, so we bought a lake lot at                                                                     new sales director for Lake Arrowhead.
                                                                                                                                                                                                                                                                    plant that thrives in this area. The plant likes dry to slightly moist soils but can survive
                                                                                                                                                                                                                                                                    drought conditions and can be easily dug and planted in a new location.You can dry the
Lake Arrowhead.”                                                                                                                              “We are very pleased to have Sandy joining the Lake Arrowhead marketing team,” said                                   flowers, leaves, twigs and bark to use in potpourri. Leaves contain small quantities of
       After living at Lake Arrowhead for nine years, the one thing Carrie                                                            Tommy Elsberry, of The Johnson Development Corp. “Sandy’s vast experience and leadership in the                               camphor and can be used as an insect repellent, perfume and disinfectant. 4

and Trevor still say is, “living here is like being on a non-stop vacation,                                                           real estate arena will be a great asset to us,” he added.                                                                     October – White Oak – Quercus alba
and we just love it!”                                                                                                                         As sales director, Bloyd will act as broker and oversee new home sales for the                                        The White Oak tree is considered to be long-lived and
                                                                                                                                                                                                                                                                    can last for generations. The state tree of Maryland, it is an
       Both Carrie and Trevor travel frequently for their jobs. She travels on                                                        Lake Arrowhead Realty Group, LLC. Her job also entails working closely with the builder programs
                                                                                                                                                                                                                                                                    excellent wildlife food source due to the proliferation of acorns.
business as a healthcare and software consultant for Eclipsys, and he does                                                            and the developer. Prior to accepting this position, Bloyd was the sales manager at BridgeMill for                            This deciduous shade tree has a moderate tolerance to salt
                                                                                                                                      eight years where she was in charge of new home sales. BridgeMill has led the metro Atlanta area                              and alkali soils and has moderate water needs. The tree does
too as the southeast and Bahamas sales manager for Busch Inc., a chemical                                                                                                                                                                                           well in deep, moist, well-drained, acid soils and grows at a moderate pace. The dense
processing company. They both enjoy coming home to a country setting                                                                  in home sales for six of the last seven years.                                                                                foliage is bluish-green, to reddish-brown in fall and the
                                                                                                                                              “I came to Lake Arrowhead because no other community can compete with the lifestyle                                   distinctive bark is light ash-gray in color, and is known for its scaly plates. Some
where they feel extremely safe raising their young daughter.                                                                                                                                                                                                        mature specimens feature pronounced bark plates which serve as roost habitat for
                                                                                                                                      we have to offer,” Bloyd reported. “This community is going to appeal to everyone: families,
       “I highly recommend Lake Arrowhead to everyone and when people                                                                                                                                                                                               bats. The phrase "The Mighty Oak" refers to this tree and it is an excellent specimen
                                                                                                                                      empty-nesters and baby boomers alike. There is really something special here.”                                                needing plenty of room to mature properly and requiring very little maintenance.
from my daughter’s school come out to see it, they are amazed at the natural                                                                                                                                                                                        Native American Indians made flour from the acorns and boiled them to make them
                                                                                                                                              Bloyd has been married to her husband Terry for 36 years and has two grown sons,
beauty,” Trevor remarked. “We are looking forward to Johnson Development                                                                                                                                                                                            more palatable. Many kinds of wildlife feed on the acorns as they are a dietary
                                                                                                                                      Ryan and Neil. Bloyd and her husband reside in Jasper, GA. She is active with the Cherokee                                    mainstay for over 80 species of birds and mammals. The wood splits easily. In fact,
adding value to all the areas within our community while improving the lake                             Sandy Bloyd
                                                                                              Sales Director for Lake Arrowhead       Association of Realtors and is on the Professional Standards and Ethics Committee.                       4                    younger trees can be split so evenly that settlers wove white oak baskets from thin
amenities which brought us to Lake Arrowhead.” 4                                                                                                                                                                                                                    strands of split wood. This art form is still practiced in some areas of north Georgia. 4

				
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