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An Example of a Library Marketing Plan - Excel


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									About Data                              Instruction Text
                                               Question                                             Have you taken
                                                                                                    or are you         Have you
                                                                                                    currently taking   written a
                                                           Please indicate How did you find this    a Marketing        Marketing
                                                           your status:    Marketing Plan Tutorial? Class?             Plan before?
Participant IDStart Date         Finish Date

                                12/14/2006 11:24
    1330599 12/14/2006 11:02 AM AM                         UWB Student     Suggested in class        Yes               Yes
                                12/06/2006 11:22
    1310243 12/06/2006 11:20 AM AM                         UWB Student     Suggested in class        Yes               No

    1290538 11/28/2006 2:21 PM   11/28/2006 2:23 PM        UWB Student     Suggested in class        Yes               No

                                10/31/2006 11:03                           Other please explain:
    1230043 10/31/2006 10:58 PM PM                         UWB Faculty     Doreen emailed the link               999 No
How easy was it to                       Would you
use was this       How clearly was the   recommend the         Is there anything you would      How helpful was
Marketing Plan     information           Marketing Plan        like to change about the         the Resources
Tutorial?          presented?            Tutorial to others?   Tutorial?                        page?              Any further comments or suggestions:

                                                                                                                   Yes, it was helpful to get the guidance and
                                                                                                                   link to the specific part, for example the
                                                                                                                   Situational Analysis-there are few examples
                                                                                                                   that help clear things up. And, every step is
Very easy          Clearly               Yes                   Yes, please explain:             Helpful            easy to understand and straight to the point.

Somewhat easy      Somewhat clearly      Yes                   No                               Somewhat helpful                                             999

Somewhat easy      Clearly               Yes                   No                               Helpful                                                        999
                                                                                                                   There are alternate requirements for a
                                                                                                                   marketing plan, depending whether it's for
                                                                                                                   one of our classes vs. doing it for a real live
                                                                                                                   business vs. starting a business. For
                                                                                                                   example, I like forcing people to derive the
                                                                                                                   the "magic number".
                                                               Yes, please explain: There is                       Anyways, kudos to both of you. This is far
                                                               always something to add, but                        better than many things that come across
                                                               I'm afraid it would add to the                      my desk!
Very easy          Clearly               Yes                   complexity                       Helpful            BTW, where's my candy bar???!!!

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