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					        Cisco ūmi Brings Family and Friends to the Living Room
                       at the Touch of a Button

  Home Telepresence Product Delivers Amazingly Clear and Lifelike
      Video Get-Togethers Through Existing HD Televisions

SAN JOSE, Calif, October 6, 2010 – Cisco today introduced Cisco ūmi™ telepresence,
a first-of-its-kind consumer product that brings family and friends together in HD video,
whether they are around the corner or across the country. Cisco ūmi connects to an
existing HD television and a broadband internet connection to create a video
communications experience that is so clear, natural and lifelike, that users will see and
hear their loved ones, right down to the twinkle in their eyes and the tone of their voices,
as if they were in the same room.

Cisco ūmi, which includes an HD camera, a console and a remote, takes advantage of
Cisco’s heritage in business telepresence, to deliver an immersive video experience that
fits into every home, automatically adjusting to lighting conditions and various room sizes
to provide superior video and audio performance.

Once Cisco ūmi is connected to an HD television and a wired or wireless broadband
connection, a remote control provides access to an on-screen user interface, through
which users can make ūmi calls, access video messages, manage contacts, and
customize their profile and settings. Users can also record their own ūmi videos, which
they can share on Facebook™, on YouTube™, or via email. Users can even keep in
touch with people who don’t have ūmi by placing and receiving video calls from any
computer with a webcam and Google video chat.

“Cisco is bringing people together, driving new video experiences that change the way
we communicate, connect, and enjoy entertainment – in the home, at work, and on the
go,” said John Chambers, chairman and CEO of Cisco. “Cisco ūmi will bring the unique
telepresence experience into living rooms and change the way we are able to be
together with family and friends. We envision a future where technologies like this will
play a role in connecting consumers with businesses to enable the delivery of new
services, ranging from education, to health care, to financial services – to the home.”

“Cisco ūmi is the ultimate way to capture the simple joys of being together with our
distant friends and loved ones, whether they are around the corner or across the
country,” said Marthin De Beer, senior vice president of Cisco’s emerging technologies
business group. “From singing happy birthday every year to reading bedtime stories
every night, ūmi lets friends and families experience life’s special moments together.”

Cisco is also working with Verizon to bring the ūmi experience to Verizon FiOS
customers early next year. The two companies have been conducting successful trials
of Cisco ūmi over Verizon’s 100 percent fiber-optic network, which delivers what a 2010
PCMAG.COM reader’s survey rated the fastest Internet speeds in the United States.

“Verizon’s high-IQ networks are incredible incubators of innovation that connect our
customers to the things and the people they care about, how and when they want,” said
Eric Bruno, vice president, of consumer product management at Verizon. “We plan to
be the first service provider to offer Cisco ūmi to our customers, delivering an amazingly
clear and lifelike experience that brings family and friends into your living room.”

Cisco is working with Best Buy to bring the Cisco ūmi experience to Magnolia Home
Theatre stores this holiday season. Within Magnolia Home Theatre stores, consumers
will be able to experience Cisco ūmi, get expert advice on the product and required
broadband, as well as purchase Cisco ūmi, with installation and support provide by The
Geek Squad.

Cisco ūmi Key Features and Benefits
   • Users enjoy amazingly clear and lifelike full HD experience.
   • An existing HD television and a broadband Internet connection are all that is
      needed.
   • Cisco ūmi is easy to set up and simple to use – users can be together at the
      touch of a button.
   • Video calls can be placed and received on any computer with a webcam and
      Google video chat.
   • Users will never miss a ūmi call with video messages.
   • Cisco ūmi videos can be created and then shared on Facebook, YouTube, or
      email.
   • Video messages can be checked on on-the-go with a laptop.
   • New video message notices arrive via text on a mobile phone.
   • From the comfort of the couch, users can pan the room and even zoom in to get
      up close and personal, or pull back to include the whole family.
   • Privacy features like call screening and blocking, and a camera shutter that
      closes, keep users in control of their privacy.
   • Personalize with a unique video greeting, ringtones, and calling favorites.
   • The stylish design is a perfect match for the living room and HD television.

Opportunities to see Cisco ūmi
This fall, Cisco will kick off a major marketing campaign that will offer many opportunities
for consumers to see the ūmi experience:

   •   "The Oprah Winfrey Show" will bring people together on the show via Cisco ūmi.
   •   A national advertising campaign featuring Ellen Page, the star of “Juno” and
       “Inception,” will feature Ellen and her friends using ūmi in their
       everyday lives.
   •   A Cisco ūmi mall tour begins Nov. 10 and travels to more than 20 major malls
       across the United States, during which consumers will be able to experience live
       ūmi demonstrations.

Pricing and Availability

Cisco ūmi is scheduled to be available for preorder on Oct. 6 from umi.cisco.com and
Oct. 18 from bestbuy.com. It is scheduled to be available to consumers on November 14
in Best Buy/Magnolia Home Theater stores, bestbuy.com and umi.cisco.com for the
suggested retail price of $599 with a monthly fee of $24.99 for unlimited ūmi calls, video
messaging and video storage.

Supporting Resources

   •   Cisco ūmi photos and images
   •   Cisco ūmi video overview
   •   Visit The Platform blog to learn about Cisco ūmi
   •   John Chambers discusses the impact of new video experiences like Cisco ūmi
   •   Check out the CiscoHome blog for knowledge from Cisco’s ūmi experts
   •   Search #ciscoumi on Twitter for real-time updates on ūmi
   •   “Like” Cisco ūmi on Facebook and enter to win a system for you and a friend
   •   Additional information on Cisco ūmi™ telepresence
   •   Visit www.umi.cisco.com for information on how to pre-order Cisco ūmi
   •   Cisco ūmi b-roll: For product footage and Cisco executive commentary, visit
       www.go-cvs.com/ftp (click on the "check mark" icon on the lower left. The
       username is cisco-broll, and the password is cscobrollshots. Click Home-
       Telepresence folder to access Cisco ūmi b-roll.
   •   Cisco Cisco ūmi telepresence product video, executive comments, and press
       event footage will be available for satellite downlink on Wednesday, Oct. 6,
       2010, 1700-1800 EDT:
           o Galaxy 16 C-Band
           o Orbital Slot: 99 degrees West Longitude
           o 9 MHz Bandwidth MPEG 2 Digital
           o 4:2:0 Chroma Profile
           o Transponder 10, Slot A
           o Downlink Frequency: 3886.5 MHz, Vertical Polarization
           o Symbol Rate: 6.1113 msps
           o FEC: 3/4
           o Vyvx/Level 3 Steele Valley TOC: 800-922-4424




Technorati Tags

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TV Sets and Tops, Google Voice, Google Chat, PC, Mac, video chat, video calling
About Cisco

Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how
people connect, communicate and collaborate, this year celebrates 25 years of
technological innovation, operating excellence and corporate social responsibility.
Information about Cisco can be found at http://www.cisco.com. For ongoing news,
please go to http://newsroom.cisco.com.

                                           ###


Cisco, the Cisco logo and Cisco Systems are registered trademarks of Cisco Systems,
Inc. in the United States and certain other countries. A listing of Cisco's trademarks can
be found at www.cisco.com/go/trademarks. All other trademarks mentioned in this
document are the property of their respective owners. The use of the word partner does
not imply a partnership relationship between Cisco and any other company. This
document is Cisco Public Information.

Contacts:

Press:                        Industry Analysts:                    Investor Relations:
Jim Brady                     Charles Guyer                         John Choi
Cisco                         Cisco                                 Cisco
(408) 424-2150                (978) 936-0825                        (408) 526-6651
jimbrady@cisco.com            cguyer@cisco.com                      johnchoi@cisco.com

Becky Porter
OutCast Communications
415-392-8282
Cisco@outcastpr.com

				
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