n Intermediate New Substrates for Popping Promotions by D av i D G ro s s I t seems that sublimation just keeps black straps that are inserted into the flip- About the author: David getting bigger and bigger. For those flops following the transfer process. Gross is president of Condé unfamiliar with dye-sub transfers, it’s a Transferring onto flip-flops: Systems, a position he has powerful decorating technology that gives Start by downloading a product template held for 15 years. Prior to that digital decorators the ability to produce from the supplier’s support area. These are he worked for QMS, where full-color, photo-quality gifts and awards. typically available for both Adobe Photo- he designed and marketed Utilizing a computer, inkjet printer, subli- shop and CorelDRAW software packages. color and monochrome mation ink, paper, heat press and assorted Since flip-flops are unique in size and shape, laser printers. He holds a blank products, photos and/or designs can templates (available for small, medium and BSEE degree in Electrical Engineering from Auburn be transferred onto thousands of items large sizes) are incredibly important during University and has written many articles dealing with including ceramic tiles, coffee mugs, T- the design/layout process—especially when digital-imprinting technology. In addition, Gross has shirts, aprons, plaques, purses, mouse utilizing photographs. served on boards of various organizations such as the pads, jewelry and more. Sublimation can Before pressing, be sure to remove any de- Greater Gulf Coast Literacy Council, the Mobile Ballet be a great complement to just about any bris by taking a sticky lint roller to the flip- and St. Vincent de Paul School board. He is married type of business—especially one that cur- with three children and resides in Mobile, Alabama. rently utilizes or has access to digital pho- Reach him at email@example.com. tos or artwork. Photo gifting is hot… and why not? Clients are looking for unique face-down and press for 55–65 seconds ways to showcase their with medium-to-heavy pressure. favorite digital photo- Flip-flops come packaged in their graphs and sublimation original block of die-cut material. is the perfect high-val- This additional material serves ue decorating technol- as a handy production jig ogy to do just that. Our during the transfer process roads keep expanding and and can either be discarded there is always something new after use or decorated and and exciting along our journey. retained as part of the over- New substrates include flip-flops, all product design. Once the sports pennants, photo murals, flip-flops have been imaged, and slate. the straps can be inserted using standard needle-nose pliers. Flip-flopping The incredible popularity of flip-flops Using dye-sub technology, digital decorators Pennant race has allowed them to evolve into more than can create fun, unique and stylish photo-quality Pennants have long been a way for dedi- just basic warm-weather footwear for teen- flip-flops for bridal showers, outdoor weddings, cated fans to celebrate team spirit at pep agers, hippies and beach bums. Using dye- beach parties, proms and other occasions. rallies and sporting events. Their nostalgic sub technology, digital decorators can create (All images courtesy the author) charm has also given them a favored spot on fun, unique and stylish photo-quality flip- the walls of bedrooms, game rooms, offices, flops for bridal showers, outdoor weddings, restaurants and taverns. Traditionally, pen- beach parties, proms and other occasions flops’ fabric surfaces. Set the heat press at nants have been produced by screen print- befitting a little extra style and personality. 400° F, prepress the substrate for 10 seconds ing one or more ink choices onto colored These imprintable flip-flops feature a black and then let cool. For the transfer, place the felt. But new pennants can be produced sole, white sublimatable fabric surface, and substrate face-up and the attached transfer using the dye-sublimation process, giving RepRInted fRom • PriNtwear • octobeR 2010 Clients are looking New for unique ways to SUBStrateS showcase their favor- ite digital photos and sublimation is ideal. Utilizing a computer, inkjet printer, sub- limation ink, paper, heat press and as- sorted blank products, photos and/or designs can be transferred onto thou- sands of items including ceramic tiles, coffee mugs,T-shirts, aprons, plaques, purses, mouse pads, jewelry and more. custom decorators the ability to produce trimmed transfer. Place the substrate face- egory is a hanging photo mural. Available full-color, photographic quality pennants up and the attached transfer(s) face down in white or clear gloss aluminum, hanging for sports teams, business promotions, and press with medium pressure for ap- photo murals give digital decorators the fundraisers, special events/ceremonies and proximately 45 seconds. ability to produce unique, high-definition school organizations. photo panels for a wide variety of uses. Available in 5" X 12" and 8" X 18" sizes, Mural project Design options include straight and wavy the white polyester felt pennants feature a Whether using ceramic, glass, porcelain, square tile shapes that can be assembled 1" white sewn strip on the side that can or architectural ceiling or carpet tiles, it’s and hung from brushed silver bars ranging be imprinted with a coordinating color or easier than ever to cover small or large in widths from 1'–4'. This exciting new design. Optional wood display sticks are areas with stunning murals that capture addition can turn any candid or profes- also available. imagination and attention. Transferring sional photo into an amazing wall mural Transfer process for pennants: images onto multiple tile pieces gives digi- piece. Start by downloading a product template tal decorators the ability to produce eye- How to transfer murals: from the supplier’s support area—this will popping murals suitable for residential Being that each of the mentioned mural help to make the design/layout process and commercial applications in kitchens, substrates has its own unique production much easier. Before pressing, be sure to re- bathrooms, hallways, foyers, business lob- technique, it’s better to provide a general move any debris from the pennant’s surface bies, executive suites, boardrooms, librar- overview of the mural process. The key to with a lint roller. Set the heat press at 385° ies, museums and restaurants. any gorgeous, stunning, eye-popping mural F, prepress the substrate for five seconds and All of the aforementioned tiles (with ex- is the image. Always strive for a minimum then let cool. For transferring onto the face ception to the architectural ceiling tiles) are resolution of 200 dpi at print size. I recom- of the pennant, it’s important to trim the available in varying sizes no larger than 12" mend using Photoshop or Photoshop Ele- transfer and attach it so it doesn’t overlap X 12". This means that even the largest of ments at the front end to prepare images onto the 1" sewn strip (the uneven surface murals can be produced with most standard for use in CorelDRAW. If scanning an 8" can result in a small un-imaged area along desktop dye-sub systems—no wide-format X 10" photo to produce an 80" X 100" tile the length of the strip). Once the main printer or heat press is required. mural, for example, scan at 2,000 dpi (200 transfer has been secured, attach the strip’s The newest addition to the mural cat- dpi multiplied by 10). RepRInted fRom • PriNtwear • octobeR 2010 The newest substrate for dye-sub transfer combines full-color photographs with the natural beauty and du- rability of rustic slate. Slate’s uniform thickness and ultra- flat coated image area provide beau- tiful and consistent photo transfers. Once scanned, resize the image to is accurate, group the entire mural shape. of-a-kind photo gifts and awards. The sub- around 200 dpi. To perform the resiz- Import the mural’s image into Corel- stantial weight gives it real “trophy” status ing, uncheck the resample box in Adobe DRAW and PowerClip that image into and makes an excellent corporate award. Photoshop under “image > image size” or the “grouped” mural template. Be sure to Transfer to slate: for Elements “image > image size > resize avoid undesirable image placement, e.g. Start by downloading a product tem- image.” In Corel Photo Paint, check the a gap right where a person’s eye is sup- plate from the supplier’s support area. box “Maintain Original File Size.” These posed to be. Once the image is positioned Even when using a product template, features can really screw up your image correctly, “ungroup” the mural and print keep in mind that each piece of slate is when resizing, either pushing the dots the individual pieces. When pressing the unique due to individually fractured closer or spreading them out. Using these pieces, be sure to number the backsides edges. No two are exactly alike. Be sure features improperly makes it so the soft- or you’ll be faced with assembling a very to compare the printed transfer to the ware will either add dots out of thin air or large puzzle. Numbering them also helps actual piece of slate to which it will be delete them by maintaining the current if you should have to remake a particular transferred. This helps to avoid undesir- resolution. If a high-resolution image is piece. able image placement, e.g. a person’s face not available, use Genuine Fractals to add being transferred too close to or on top of more resolution. This inexpensive plug-in Sublimation rocks a uniquely-fractured edge. for Photoshop is a great band-aid for low- The newest substrate for dye-sub trans- Place the substrate face-up and the trans- resolution images. fer combines full-color photographs with fer face-down with a green rubber pad Utilizing a product template is a must the natural beauty and durability of rustic on top. Set the heat press at 400° F and when producing murals. In CorelDRAW, slate. The result is a high-value substrate transfer for about seven to nine minutes simply build a mural template from in- that really rocks. Slate’s uniform thickness (depending on the size of slate) with me- dividual template pieces. This mural and ultra-flat coated image area provide dium-to-heavy pressure. Why so long in template should replicate the dimen- beautiful and consistent photo transfers. the heat press? The slate and rubber pad sions/proportions of the mural being The individually-fractured edges help to absorb quite a bit of heat. The extra time produced—including the gap between seamlessly blend transferred images into is needed for the dye-sub process to work each tile piece. Once the mural template each piece, resulting in elegant and one- properly. Pw Reprinted from Printwear Magazine October 2010 ©2010 National Business Media, Inc. All rights reserved. Please visit the Printwear Magazine web site.
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