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					SEG Projects
Spring, 2009
Alumni Recipe Database and Web Application
Suresh Chalasani – MIS425 – 5 students
Since academic centers, such as UW-Parkside, are vital resources for alumni and
communities, it is important to be able to network and communicate effectively. UW-
Parkside‘s Alumni Association would like to have a social networking recipe sharing site
developed. This would allow community members and alumni to connect and
communicate with one another by sharing recipes.

Spanish To Englis h Chatroom Technology
Suresh Chalasani – MIS425 – 5 students
UW-Parkside is a university that wishes to connect with the community and recruit new
students to Parkside using this website. It will allow students of the elementary and high
school levels to connect with UW Parkside using their current website, which will portal
to the Spanish-English site. UW-Parkside seeks to network with the community and
reach out to the current and future generation students, who will be making their college
choices in the next few years. This website will also help the community with a free
service for teaching Spanish.

Job Descriptions for Racine Youth Sports, Inc.
Karen Crooker – HR441 – 5 students
Racine Youth Sports is a volunteer organization providing baseball, football, basketball,
volleyball and judo to the children of Racine County. Approximately 4,000 players
participate annually in RYS sports programs.

Job descriptions will be created for the newly created positions of Assistant Sports
Director and Administrative Assistant. We will also be creating a job description for the
currently held position of Sports Director to be used when the position become vacant at
a later date.

HOPES Center Workforce Plan
Karen Crooker – HR441 – 4 students
The HOPES Center is a non-profit faith-based organization which focuses on the dignity
and worth of all people by valuing a spirituality rooted in justice. The mission of the
HOPES Center is to build awareness of the causes and consequences of poverty and to
employ collaborative multi-dimensional approaches towards their alleviation.

This project will identify the current workforce distribution, assess need for
additions/removal of positions or tasks, create job descriptions for current and new
positions, assess budgeting needs and create a proposal.

Paramedic Staffing for the Kenosha Fire Department and EMS Unit

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Karen Crooker – HR441 – 3 students
The organization requesting the project is the Kenosha Fire Department and EMS unit.
Each employee is trained as both a fire fighter and as an EMT. There are also members
of the organization that have been trained further as paramedics. Over 90% of the rescue
calls actually have more to do with the paramedic side than the fire prevention side. Due
to these numbers, the department is looking to increase the number of paramedics that are
on board.

There are a number of paramedics that may be retiring and/or stepping back down to
EMT status, in the midst of the department attempting to increase the number of
paramedics on staff from 58 to 72 by 2011. The department needs to know the number of
paramedics they will need to obtain overall, and the number of possible candidates within
the organization that exist already.

Paramedic Recruitme nt Plan for the Kenosha Fire Department and EMS Unit
Karen Crooker – HR441 – 4 students
Develop a short, mid, and long term recruiting plan including recruitment sources and
methods to help find more paramedics for the Kenosha Fire Department. The plan will
include:
     Ideas to become more successful in recruiting
     The components of a good website
     Involvement in the community
     National and regional recruitment

Southeast Wisconsin Performing Arts (SEWPA) Seasonal Hire Staffing Plan
 Karen Crooker – HR441 – 4 students
Opera ala Carte- SEWPA is a fast growing, non-profit organization that provides arts
education and performance opportunities to young people.

SEWPA is in need of assistance with hiring seasonal hires in various positions within the
organization. They are in need of 4 teachers for the Fine Arts Camp, assistant music
director, stage director, assistant music director, musicians. We will assist in refining
current and new job descriptions and employment contracts to ensure they are up to date.
Also, we will help in conducting interviews for the various positions and conduct
background checks according to the needs and wants of the director.

Southeast Wisconsin Performing Arts (SEWPA) Job Descriptions
Karen Crooker – HR441 – 4 students
Opera ala Carte- SEWPA is a fast growing, non-profit organization that provides arts
education and performance opportunities to young people.

Do volunteer job descriptions, work study job descriptions, organizing volunteer hours,
and do background checks.




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CATI Marketing Plan
Cathleen Folker – ENTR350 – 4 students (2 separate projects – 3 students in one
and one student in another)
CATI is a not for profit organization that provides services to start up and small business
entrepreneurs. CATI gathers technology patents that companies will not use because the
patent does not fit with what their company already does or the patent is in such a niche
market that the larger corporations do not wish to invest in it. CATI then seeks out and
assists entrepreneurs to take these patents and create or expand small businesses with
them.

The goal of the marketing plan is two-fold: to attract companies with patents they will
license to CATI and to attract entrepreneurs to use the patents to create new businesses or
further current businesses. Create a marketing plan that would target/find/encourage
potential entrepreneurs to start a business using one of CATI‘s technologies.

Hopes Center Educational Event for UW-Parkside Students
Cathleen Folker – ENTR350 – 1 student
The Hopes Center provides help for people struggling to obtain services through
counseling and healing ministry. It is an ecological ministry that blends advocacy with
practical solutions for living sustainable lives in an urban environment.

The Hopes Center also has a store that sells products that are made using social fair trade
principles, economic fair trade principles and environmental fair trade principles.

In this project, we will plan an event to create awareness of fair trade and the Hopes
Center amongst the Parkside community. We will have the Hopes Center's exceptional
staff and volunteers talk to us about how we can help the community and the
environment by going GREEN through fair trade.

Hopes Center – Eve nt – for Downtown Racine – Coffee Bean Art Event
Cathleen Folker – ENTR350 – 2 students
Plan a day event to create awareness of the Hopes Center Fair Trade Coffee Shop.
Students also wrote and submitted a press release. The Racine Journal Times wrote a
nice article (interviewed the students) which was published the day after the event.

WWBIC – Wisconsin Women’s Business Initiative Corp
Cathleen Folker – ENTR 350 – 9 students
WWBIC is a nonprofit, statewide economic development corporation that‘s main mission is to
assist individuals that want to open their own business or that are currently in business and need
assistance. WWBIC services include direct loans, quality business education and financial
awareness.

The projects that the students worked on are as follows:

        Project 1 – How do we further reach low to moderate income individuals with
        entrepreneurial opportunities? (One student)


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       Project 2 – How do we further expand our partnerships and visibility in Racine
       County? (2 students)
       Project 3 – Event planning for our advisory team luncheon. (2 students)
       Project 4 – Review WWBIC Classes covering business education and give input.
       (One student)
       Project 5 – How can we further promote WWBIC to small businesses within the
       communities that we cover? (One student)
       Project 6 – How to bring business education to the Arts and Humanities? (2
       students)

Countryside Humane Society Strategic Planning Facilitation
Cathleen Folker – MBA796 – 4 students
Countryside Humane Society is a non-profit organization that provides animal control,
adoption and other community services for Racine County residents, and cares for
approximately 4,400 animals each year. They serve all eighteen municipalities in Racine
County.
Strategic planning determines where an organization is going over the next year or more,
how it's going to get there and how it'll know if it got there or not. The facilitation
session featured a brainstorming process to assist the organization in finding their
strengths, weaknesses, opportunities, and threats (SWOT analysis); goals and objectives;
and set milestones.

Family Service of Racine Strategic Planning Facilitation
Cathleen Folker – MBA796 – 5 students
The Family Service of Racine (FSR), located in Racine, WI, has been established since
1910. FSR is a not-for-profit organization that serves the needs of families and
individuals in Racine County. On an annual basis, the organization has assisted over
6,000 individuals, families and couples.

Family Service of Racine, like most not-for-profit organizations, struggles to balance
available resources with mission. It is not surprising to find the staff a nd supporters of the
agency passionately committed to the organization‘s mission and service to the
community. It is this passion that drives Family Service of Racine to seek improvements
and to strategically plan for the future.

Staff members and supporters of Family Service of Racine participated in a strategic
planning exercise facilitated by MBA students at the University of Wisconsin Parkside to
define and shape the future of the organization. The process required participants to think
about the strengths and weaknesses of the agency, as well as the potential opportunities
and threats affecting the success of Family Service of Racine. Goals and objectives were
then formulated to move the agency into the next 100 years of service.

Strengthening Humanity Network Strategic Planning Facilitation
Cathleen Folker – MBA796 – 4 students
Through a cohesive and committed network of community-based partner organizations,
Strengthening Humanity Network (SHN) has made important first-steps in their journey

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of advocating for those living in poverty and/or experiencing homelessness. Through
strategic partnerships and local, state, and federal support, the Network facilitates night-
shelters through its INNS Program, meals and 24-hour warming shelters as part of the
FIRST STEP Program, as well as a shower facility. Their network of partners is a group
of grassroots organizations, congregations, community members and consumers of
services, and a number of community organizations.

In order to determine the core competencies of Strengthening Humanity Network, the
S.W.O.T. Analysis was introduced as part of our Strategic Facilitation. The process
allowed us to identify the strategic factors that SHN needs to deploy in order to become a
viable and successful social service network in the Kenosha County community along
with goals, objectives and milestones.


Wisconsin Wildcats Sports Organization Strategic Planning Facilitation
Cathleen Folker – MBA796 – 4 students
The Wisconsin Wildcats Sports Organization is a non-profit organization that provides
exceptional basketball and life skills training for youths ages 8 – 18. The Wisconsin
Wildcats participate in basketball tournaments in the spring and summer months
throughout the Midwest. The program teaches the game of basketba ll and team
sportsmanship.

A strategy is needed for economic growth due to the rapidly growing organization and
the turbulent economic times. Currently, the organization is taking in more children than
it can efficiently provide for and are stretching their resources thin, whether it is
monetary or human.

A brainstorming session was held with Wisconsin Wildcats Sports Organization to
analyze internal strengths and weaknesses, as well as external opportunities and threats to
the organization. In addition, mission goals and objectives were established.

Racine Hispanic Festival and Hispanic Business Professionals of Racine - Marketing
Plan
Peter Knight - MKT490 - 3 students

The mission of HBPR is to create a dynamic environment for Hispanic professionals to
thrive by fostering leadership, mentoring, education, networking, and new initiatives that
support Hispanics and Hispanic businesses. The 3 students successfully:

   •   Analyzed current efforts
   •   Created a marketing plan supported by market research
   •   Consulted on improving website design and usability and email communications
   •   Marketing plan for annual event: Racine Fiesta


University of Wisconsin Parkside- Integrated Marketing Team-- Marketing Plan

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Peter Knight - MKT490 - 4 students

The student team was tasked with determining how a greater percentage of freshman
applicants to UWP could be attracted to choose Parkside, particularly students of color.
1800 students who were admitted to UWP (50% of whom ultimately chose UWP) were
surveyed and 192 responded to an extensive 80 item web survey.

Key findings included:

      Faith-Based colleges provided greater competition than previously thought
      Parents and Siblings were stronger influences on the college choice of students of
       color than ―white‖ students
      High School Guidance Counselors had relatively little impact on student choice
      Tuition costs were very important for all


Benelact- Marketing Plan
Peter Knight - MKT490 - 4 students

Benelact is an organization that is dedicated to developing a healthier life style in the
dairy industry through new technological innovations. We have been asked to develop a
promotions plan that will better target specifically Hispanic customers and create
awareness of a new technology that helps remove fat and choleste rol from dairy products.
This is a new process that is currently exclusive. Benelact has asked for help in
promoting this technology. This group conducted an analysis of the Hispanic Market for
MKT 490 to support the promotional plan completed for MKT 358


A Photo Illusion- Marketing Plan
Peter Knight - MKT490 - 3 students

Comprehensive, culturally sensitive marketing plan was developed for a Racine
photography studio to build loyal clientele within the local Hispanic community.
Particular focus on word of mouth and community-based marketing techniques.

Ad Money Mobile- Marketing Plan
Peter Knight - MKT490 - 3 students

Study of demand potential for a mobile service geared to an African American and
Hispanic target market. This service is an advertising based model which will offer cell
phone services for a low yearly fee. Relevant theory and practice was utilized to tailor
this service to the desired target market.




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University of Wisconsin Parkside- Integrated Marketing Team-- Marketing
Research Study
Peter Knight - MKT354 - 4 students

As per MKT 490 project above. Students were graded on quality of research and analysis
for this course and application of multi cultural marketing theory and practice for MKT
490

DS Pre mier Products-- Marketing Research Study
Peter Knight - MKT354 - 4 students

This group conducted extensive primary research (380 surveys) for a local start up who
has designed a concept to allow seniors and others to easily refill prescriptions. Although
the details of the product are confidential, student analysis was an integral part of the DS
Premier‘s proposal for nation-wide adoption of the concept recently made to Walgreens.


Kenosha Theatre Restoration Project -- Marketing Research Study
Peter Knight - MKT354 - 4 students

The Kenosha Theatre required marketing research in order to procure funding and move
ahead in their restoration project. The building is an architectural treasure and successful
development could provide a focal point for an economic rejuvenation of Downtown
Kenosha. Currently, they have a study that was completed in 1989; however, this study
is out of date.

An extensive pilot survey (80 respondents) was conducted to determine the demand for
the theatre as well as for genres of entertainment, ticket price willingness and theatre
features. The survey and its findings are to be used to guide a more specific and
statistically significant independent study to be conducted by a senior undergraduate
student and a graduate student in Fall 2009.
.

E-pals Mentoring Program Frank Elementary- Marketing Research Study
Peter Knight - MKT354 - 4 students

This group worked on the E-pals Mentoring Project with Heather Connolly, who is the
Principal at Frank Elementary in Kenosha. E-pal mentoring is a program that started at
Frank Elementary that uses the website e-pals.com. On this website, the fifth graders and
four 4th graders have each been gender-paired with a single mentor, who range from
doctors, to retired principals, to the Kenosha County sheriff. The mentor and student
email each other once a week and they discuss things relating to school, specific day-to-
day activities, and the students life in general. This group set out to do was to find out
how successful the E-pal Mentoring Program was from the student‘s perspective,
student‘s parent's perspective, and the E-pal mentor‘s perspective. The key was to

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provide information about how to bring E-pal mentoring into middle schools so that the
program can continue after the fifth grade and follow the students all through their
education.


Birchwood Foods- Marketing Research Study
Peter Knight - MKT354 - 4 students

Student group conducted a controlled taste test study at the client‘s premises and also
designed and administered 80 supermarket intercept questionnaires to support the launch
of a new retail line of frozen hamburgers. The questionnaires explored awareness,
preferences, purchase influences, price sensitivity and usage issues as related to the
frozen hamburger category.

The subsequent analysis was valuable to the client and they have asked for additional
student groups to work on other projects on an ongoing basis.

Animal Shelter Database
Susan Lincke – CS476 – 4 students
The animal shelter database application is designed as an all- in-one solution for the
management of a set of records that most animal shelters require for operation.

The objectives of this semester‘s project are to make the following improvements:
   • Enhanced search functionality.
   • Standardized user interface look-and- feel.
   • Simplified code while improving efficiency.
   • Improved reliability and stability of Animal, Client, and Donations forms.
   • Improved usefulness and readability of User‘s Manual.

Information Database on UWP Computer Science Graduates
Susan Lincke – CS476 – 3 students
The Assessment Database is an information bank that maintains important contact
information of graduates of Computer Science from the University of Wisconsin
Parkside. The data will be accessible and editable by faculty and administrators within
the Computer Science Department at the University of Wisconsin Parkside as well as by
the individual owner of the data entry. There will also be a solicitation for employer
information that may be used by administrators to create metrics to track the relative
success of alumni from both undergraduate and graduate programs of the University of
Wisconsin Parkside.

“We Re-USE. Teachers Choose” Web Site
Susan Lincke – CS476 – 3 students
The ―We Re-Use, Teachers Choose‖ project is being created to bring local K-12 schools
together with local corporations and citizens in order to meet the needs of the schools.

Through the website, local companies will be able to:

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    Provide vouchers for educators to use towards classroom supplies
    List items they can donate and the teachers can select
    Give cash donations
Through the website, community members will be able to:
    Search school and project needs
    Donate to specific projects
    Donate re-usable materials
    Post items they would like to donate
Through the website, local schools will be able to:
    Post needs for projects
    Post contact information for donors
    Accept donations

Markov Chain Graphic Tool enhancements
Susan Lincke – CS476 – 3 students
A program has been developed for calculating the probabilities of different combinations
of network sessions using Markov chains.

The aim of this semester‘s iteration of the Markov Chain Modeler is to create
documentation, improve existing documentation, incorporate additional functionality, and
solidify the existing code base in preparation for public release. Feature requests have
been divided into high and medium priority requests.

Kenosha YMCA Fitness Fallout Marketing and Promotions Plan
Mike Manion – MKT358 – 5 students
The Kenosha YMCA is a fitness facility in the city of Kenosha offering two campuses to
residents to exercise and train with or without personal trainers and partakes in other
aerobic activities for a low monthly cost. It offers family deals and lifetime
memberships.

Our goal for this project is to increase overall membership levels, maintain participation,
and increase involvement within programs. We would like to incorporate a new tracking
method to tally the number of times individuals use the facility. We would also like to
increase the number of child memberships and better promote children‘s activities
offered at the Kenosha YMCA. In order to maintain frequency, we would like to offer an
incentive program. The Incentive Program would offer rewards to frequent visitors.

We would like to work with the Y‘s sponsors in order to create tighter B2B sales‘ bonds.
The Y could do advertising for their sponsors in exchange for prizes for the Incentive
Program. We will create in-center advertisements to be placed next to machines, do
intercom advertisements, and a ―Spotlight of the Month‖ for the businesses that support
the YMCA.

We will create attractive ads to submit into the YMCA Programmer to promote our
Incentive Program.


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UW-Parkside School of Business and Technology Promotional Plan for Students
Transferring from the College of Lake County
Mike Manion – MKT358 – 3 students
The University of Wisconsin-Parkside School of Business and Technology would like to
target a specific market--students who have received their Associates degree in Arts from
the College of Lake County and maintained a respectable GPA--and appeal to them with
the various programs the University of Wisconsin-Parkside SBT has to offer, along with
revealing to them the financial assistance that is available to them if they pursue their
Degree at the University of Wisconsin-Parkside. The University of Wisconsin-Parkside
SBT is trying to take advantage of the fact that the University of Wisconsin-Parkside can
award ―X‖ amount of dollars in tuition remission scholarships to students from Illinois.

The objective is to determine the most efficient and effective ways to promote the UW-P
SBT and the financial assistance programs available to students like themselves.

Dynamic Health Alliance Advertising and Promotions Plan
Mike Manion – MKT358 – 5 students
Dynamic Health Alliance is a for-profit organization that specializes in assisting clients in
reconnecting with their bodies and becoming active participants in their own lives.

The team will be working with Dynamic Health Alliance by creating an Integrated
Marketing Communication Plan. Within the IMC Plan, the team will detail advertising
and promotion opportunities for Dynamic Health Alliance. The team‘s business objective
is to effectively use the Integrated Marketing Communication Plan to better Dynamic
Health Alliance‘s business. By using the IMC Plan, we hope to increase membership
numbers through advertising and promotion.

Tierney Signs Incorporated: Promotion Plan
Mike Manion – MKT358 – 3 students
This project is being completed for Tierney Signs of Lake Villa, IL. Tierney Signs
services local companies, as well as individuals. The company offers designs, air
brushing, pin-striping, paint and vinyl lettering, digital prints, banners, magnetic signs,
and sandblasted signs. Tierney Signs also offers custom motorcycle paint jobs to
customers through a basic website.

This project will increase consumer awareness of the products and services that the
company provides.

Promotion Plan for Midwest Contract Operations
Mike Manion – MKT358 – 4 students
Midwest Contract Operations was formed in 1987 to meet the economic and
technological challenges facing municipal utilities and industries. MCO is a professional
contract operations firm that specializes in management, full operation, and mainte nance
of water systems. They also specialize in wastewater systems manageme nt and public
works departments.



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MCO would like to improve their marketing tactics to increase their business. The
purpose of this project is to design a better marketing plan for Midwest Contract
Operations.

Benelact Dairy Product Promotions Plan
Mike Manion – MKT358 – 5 students
Benelact is an organization that is dedicated to developing a healthier life style in the
dairy industry through new technological innovations. We have been asked to develop a
promotions plan that will better target specifically Hispanic customers and create
awareness of a new technology that helps remove fat and cholesterol from dairy products.
This is a new process that is currently exclusive. Benelact has asked for help in
promoting this technology.

Network Proposal for The Root River Environme ntal Education Community
Center
Tom Witt - MIS327 – 3 students
The Root River Environmental Education Community Center (REC) is located on the
Root River in downtown Racine, Wisconsin. It was formed as a partnership between UW
Parkside and the city of Racine. The REC aims to foster environmental stewardship by
combining education with recreation, demonstrating applicable conservation techniques,
and expanding research opportunities that anyone can participate in. Part of this mission
includes renting canoes, kayaks, and bicycles.

A proposal will be developed for implementing a secure computer network for the
existing five computers, provide basic IT business hardware and software
recommendations, and obtain a quote for Internet connectivity for the REC. A secondary
consideration is to provide Internet connectivity for on-site customers that bring their
own laptop.

Web Sites for Various Organizations
Mike Zurad – MIS220 – 22 students
The class developed web sites for the following organizations:
    Another Time Creations
    Wisconsin Wildcats Sports Organization
    Racine Professional Firefighters Union Local 321
    Handyman Greg of Kenosha
    Shureset




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Fall, 2008
US Bank Training Works hop on Workplace Gossip
Karen Crooker – HRM442 – 3 students
Our objectives of this project are to teach techniques to the employees of U.S. Bank on
how to deal with workplace gossip and ways to eliminate gossip as well.

US Bank Training Works hop on Non Ve rbal Communication
Karen Crooker – HRM442 – 3 students
We are developing a training workshop to train bank staff in the proper use of nonverbal
communication.

US Bank Training Works hop on Problem Solving
Karen Crooker – HRM442 – 3 students
Train employees on taking ownership of their work, to know the scope of their job
position.

US Bank Training Works hop on Customer Rapport
Karen Crooker – HRM442 – 2 students
Create a training program and workshop to present to bankers and tellers to enhance
rapport with customers.

US Bank Training Works hop on Stress Management
Karen Crooker – HRM442 – 3 students
Workshop to help employees manage stress through different techniques

US Bank Training Works hop on Time Management
Karen Crooker – HRM442 – 3 students
After completing this workshop, the personal bankers will be able to apply newly learned
tips and techniques in time management to their daily schedules in order to achieve daily
personal goals.

Graduate Business Student and Alumni Association (GBSAA)
Mike Manion – MBA794 -- Independent Study – 2 students
This project assists our MBA program by establishing a Graduate Business Student
Alumni Association. The GBSAA facilitates recruiting and placement by providing
networking opportunities for MBA students and alumni.

Revenue Database for Radiant Path
Wei-Jun Zheng – MIS328 – 3 students
A fully functional database that will show the income from paying customers, volunteers
and donors for Radiant Path – a non-profit organization that provides a variety of services
dedicated to supporting people mentally, physically and emotionally.

Client Tracking Database for Radiant Path
Wei-Jun Zheng – MIS328 – 3 students

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Create a fully functional client tracking database which will allow the user to add/ed it and
delete information as well as providing the means to view reports. Also, convert the
existing NeoOffice client tracking spreadsheet into a database.

Client Tracking Database for Racine Vocational Ministry
Wei-Jun Zheng – MIS328 – 3 students
Racine Vocational Ministry (RVM) is a not for profit organization that takes in people
(homeless, ex-offenders, etc.) and provides them with the basic skills they need to get a
job in the work force. They provide job training, job placement, life training, and other
such services. RVM would like a database to store and retrieve statistics about each
person they are helping.

YWCA Tracking Database
Wei-Jun Zheng – MIS328 – 4 students
The project‘s description is to provide a comprehensive, integrated database software
solution for the YWCA to track:
         donors for contributions,
         volunteers and employees for the hours worked and
         members for the date their membership expires.

Non Profit Strategic Planning Facilitation
Cathleen Folker – MBA796 – 14 students
Facilitate strategic planning sessions for UWP‘s Center for Community Partnerships
(CCP), Living Light School of Worship, Evangelical Lutheran Church in America
(ELCA) Urban Outreach and Friends of Dynamic Health Alliance.

JMBA Water Safety Awareness Night Marketing Plan
Mike Manion – MKT456 – 1 student
This project was done for the Raymond Farley Aquatic Center, which is located at the
Johnson Mutual Benefit Association, also known as the JMBA, in Racine. This facility is
used by SC Johnson employees, families, retirees and affiliates. Marketing materials
were prepared including the registration form, informal brochure and an evaluation form.
The Safety Awareness Night was executed successfully in January.

Inte rnational Club Marketing Plan
Mike Manion – MKT456 – 1 student
Develop a plan to help the Parkside International Club attain a higher level of student
participation and membership through increased advertising, increased meeting
efficiency and increased overall member satisfaction through new, interesting events.

Kenosha Public Museum Marketing Plan
Mike Manion – MKT456 – 3 students
The goal of this project was to market the Kenosha Public Museum reception spaces to
two primary segments, bridal parties and special events. The resulting recommendations
are intended to increase the funds available to the not- for-profit organization. The
Kenosha Public Museum will use increased funds to add artifacts or art pieces to its

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collection, and to increase the door count numbers.

Bill’s Quality Auto Body Marketing Plan
Mike Manion – MKT456 – 1 student
Develop a marketing plan to increase awareness of Bill‘s Auto Body Shop with insurance
companies so they will recommend shop in Ives Grove. Website design and promotion
ideas were delivered.

New Restaurant Marketing Plan
Mike Manion – MKT456 – 2 students
Examined the feasibility of opening a new restaurant in the Racine area. Explored the
impact that marketing and advertising would have on the new business. Primary and
secondary research was done to establish the building blocks of the new restaurant. Took
into account the competition in deciding on location, menu, and restaurant layout. The
deliverables for this project included: presentations, website draft, menu layout,
promotional card, floor plan, and a financial outline.

Ope rations Improve ment project for M Lane Images
Abey Kuruvilla – QM319 – 4 students
M Lane Images was put together without efficient processes in mind. The group analyzed
several key aspects of the company in an attempt to increase the efficiency of the
organization and came up with several key recommendations for improved operations. M
lane will now see a vast improvement in day to day operations as well as a more sound
strategic operating plan for the future.

Process Improve ment for Dagam Neurosurgery office
Abey Kuruvilla – QM319 – 4 students
The aim of this project was to analyze the operations functions of a neurosurgical office
and offer recommendations for improvement. Specific Operations needing improvement
were the development of a business mission statement, identifying improvements that
could take place in the supply chain, scheduling practices, establishing refill policies,
creating medical form policies and reducing clinic prep time. The group analyzed the
above and made recommendations for change.

Improving Throughput time at Applebee’s
Abey Kuruvilla – QM319 – 4 students
This project looked at several ways that Applebee‘s restaurant could increase the overall
efficiency of their operations to decrease customer turn-around time. The group looked at
current restaurant operations, compared with other organizations and made
recommendations for improvement. Specifically the group identified bottlenecks in the
ordering process and recommended changes.



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Ope rations Improve ment for the Student Health and Counseling Cente r at UW
Parkside
Abey Kuruvilla – QM319 – 4 students
The objective of this project was to improve the quality of services offered at the
Parkside Student Health center, using OM tools. The group benchmarked another
university‘s health center in order to recommend improved operations.

Cost reduction at Mayfair Rent a Car
Abey Kuruvilla – QM319 – 4 students
This group addressed various ways that May Fair Rent a car in Oak Creek could reduce
costs in the operations of the company. Through interviews with the management and an
analysis of costs/benefits, the group suggested methods that could reduce the overall cost
of operations and therefore make the company more profitable.

Gap Outlet’s shipment efficiency
Abey Kuruvilla – QM319 – 5 students
This group looked at the current shipment procedures for the Gap Outlet kid‘s and baby
store. They compared it with other stores and recommended changes including changing
shipment hours, organizing a shipment team with a specific schedule and changing set-up
of back stockroom.

Improving Custome r service in Retail Branch banking
Abey Kuruvilla – QM319 – 4 students
This group of students focused on a bank that received low satisfaction scores and was on
a ‗probation‘ list‘ to make significant improvements. The group studied a survey that was
administered by the bank to customers. The group studied the survey and the bank to
make several recommendations for improved customer service.

Business Improve ment for Matsen Home Improvement LLC
Abey Kuruvilla – QM319 – 3 students
This group did a project for a local small business of home improvement. They
uncovered several areas for improvement and specifically recommended methods to do
forecasting, Employee management, Service and quality management based on
quantitative analysis in each of those areas.

Ope rations Management for Love Inc
Abey Kuruvilla – QM319 – 5 students
Love Inc, a growing non-profit organization is located in Burlington, WI with an annual
budget of $1 million generated from sale of recycled goods and donations. They
approached the school to look at methods to improve operations in their facility. The
team of students conducted several field visits, interviewed staff and observed processes.
They then made specific recommendations to streamline inventory processes while

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minimizing physical exertion and applied several OM principles to effectively improve
services.

Ope rations Analysis of Physical Therapy dept at Wheaton Franciscan – 5 students
Abey Kuruvilla – QM319 – 5 students
This group analyzed the issue of outpatient scheduling at Wheaton Franciscan healthcare.
They provided solutions both short and long term to the scheduling problems being faced
at the facility.

Improving Inventory issues at Walgreens
Abey Kuruvilla – QM319 – 5 students
A local Walgreens store in Racine was facing several issues with their inventory. The
group studied the current software used by the store and made suggestions to reduce the
number of ―outs‖ (an item that the store has zero inventory on) by 10%.

Process Improve ment for Harborside Common Grounds
Abey Kuruvilla – QM319 – 5 students
This group studied the efficiency levels at Common Grounds Café in Kenosha. They
revealed to the owners that the shop was not operating at maximum efficiency. The group
identified several different issues involving scheduling, inventory, location utilization and
product display, which if corrected could lead to decreasing the cost of operating the
business and generating more revenue.

A study of the Wal-Mart Returns Process
Abey Kuruvilla – QM319 – 5 students
The goal for this project was to study the returns process at Wal-Mart and recommend
changes for improvement. They studied the returns center at a local Wal-Mart and
suggested changes in three areas – return of items stolen, return of items that did not
originate at Wal-Mart and customers receiving wrong content in packages purchased at
Wal-Mart. They made recommendations to address all these areas.

Analysis for process improvement at Skylink Communications LLC
Abey Kuruvilla – QM319 – 5 students
Skylink, a small business, specializes in installing equipment in buildings to strengthen
wireless communications. The group observed the process followed for actual installation
operations by their technicians. They discovered several areas for improvement and
devised methods to reduce those delays.

Starbucks Operations Analysis
Abey Kuruvilla – QM319 – 5 students


                                             16
This group of students studied Starbucks in Racine on Hwy 20 for Operations
Effectiveness. They made specific recommendations to improve the process in the areas
of training, the labeling methods and facility layout and the drive-through.


SEG Projects
Spring, 2008
Community Economic Development Website
Steve Hawk – MIS220 - 2 students
Design a website for the organization CED Inc. (Community Economic Development
Corporation, Inc.)

Racine United Arts Fund (RUAF) Website
Steve Hawk – MIS220 - 3 students
Design a website for the organization Racine United Arts Fund (RUAF) so that more
people can find information about the Arts Fund and increase donations to the fund.

JG Marketing Website
Suresh Chalasani – MIS425 - 7 students
JG Marketing is a sales and marketing based company which represents Owens Corning,
a basement finishing company. Owens Corning sells and installs the materials to
completely finish a bare basement. JG Marketing represents Owens Corning in the upper
Midwest. The primary business driver for this project is to design and implement an
Internet website for JG Marketing so it becomes an efficient vehicle to inform the general
public about JG Marketing and Owens Corning, and to allow interested parties to
communicate with JG Marketing.

Hansen Meats Marketing Plan
Deneine Powell – ENTR450
Develop a Marketing Plan to help raise revenues during their slow season.

UWP Grant Proposal Database
Will Zhe ng – MIS428 - 4 students
The University of Wisconsin Parkside‘s (UWP) Research Administration office is
seeking an information systems solution to an archaic paper-based process of storing,
retrieving, and reporting grant proposals submitted to their offices. The existing method
of monitoring proposals and their associated budgets, accounts, and project personnel is
time consuming and error prone. This project seeks to deliver a solution that enhances
the speed in which the grant proposal data is stored, retrieved, and presented. The
client‘s requirements also involve a number of developments allowing for enhanced
searching, maintenance, and interfacing with data that is well aligned with their existing
program and faculty database.

Telstar Racing Website
Suresh Chalasani – MIS425 – 6 students
                                            17
Telstar Racing of Racine, Wisconsin designs, builds, and races dragsters. Aside from
funding from the livelihoods of its members, Telstar Racing is only funded by
sponsorships from outside organizations and appearances at promotional events.
However, their exposure is limited due to limited technical expertise in website design.
The primary business driver for this project is to design a website to achieve a higher
level of visibility to attract organizations with a commitment to a long-term sponsorship.
Mental Illness Housing Website
Suresh Chalasani – MIS425 – 7 students
There is a lack of adequate housing alternatives for individuals with mental illness in
Southeastern Wisconsin. As a result, the number of such individuals in emergency
rooms, jails, and homeless shelters is increasing. This issue can prevent individuals from
receiving adequate treatment, further complicating their ability to maintain necessities
such as employment, shelter and food. Without more appropriate housing alternatives,
more hospital, jail and homeless shelter capacity will become necessary, as will increased
police efforts. Develop a website containing statistical and financial information
reflecting the housing needs of individuals with mental illness in Southeastern
Wisconsin. The design and content of this website must raise awareness of the housing
shortage and advocate reform of current public polic y.

Kenosha Art Association database
Will Zhe ng – MIS328 – 4 students
In this project we will be creating a database for the Kenosha Art Association. We are
creating a compilation of the people who work, attend, or participate in the activities.
The activities include schooling, art fairs, and other activities. The database will also
encompass the history of these events.

Visiting Nurses Association (Kenosha) database
Will Zhe ng – MIS328 – 3 students
Kenosha Visiting Nurses Association (KVNA) is a non-profit organization based in
downtown Kenosha. They are ―dedicated to providing individual, dependable home
health care and community health services for people of all ages with emphasis on
compassion and respect for those we serve and employ.‖ KVNA uses a patient
information database written in the 2000 version of Lotus Approach. The size and
complexity of the database is growing beyond what KVNA feels is appropriate for that
software and are requesting a prototype port of the database be created with Microsoft
Access. With the provided prototype, Kenosha Visiting Nurses Association will have the
ability to modify, appropriately test, and then migrate to the Microsoft Access system.

Automated Design System for Modine Manufacturing Company
Suresh Chalasani – CIS721 (Enterprise Computing) – 2 students
The goal of the project this semester is to improve the web based system for automating
the process of designing heat performance products. The system will be using regressed
equations to find the best performing and most cost effective product.

Career Connection 2008
Tom Witt – 5 students

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More than a job fair, Career Connection is an educational opportunity for UW-Parkside
students. The event gives the student an opportunity to learn about:

      Local organizations and what they do,
      The skills these organizations are looking for in their employees, and
      The career and internship possibilities that exist at these organizations.

All UW-Parkside students are invited: all majors and all years—freshmen to seniors.
Beginning in the fall, a project team of five students and two faculty advisors planned the
event. Career Connection 2008 was held on February 26 and was a great success. Over
300 students attended along with 23 organizations.

African Ame rican B usiness & Professional Association of Racine and Kenosha
Strategic Plan
Cathleen Folker – MBA796 (Advanced Strategic Management) – 3 students
The result of this project will be to develop a strategic mission to help the African
American Business & Professional Association of Racine and Kenosha achieve their goal
of becoming a pro-active and effective organization that helps stimulate an
entrepreneurial climate within the African American community. Additional work may
be done to help spread the word of the AABPA‘s activities and knowledge base to those
in the community who may not know of its existence. The key stakeholders of the
AABPA will be presented with an oral and a written report concerning our
recommendation on how to develop their organization into a long lasting, sustainable
non-profit organization.

MargaretAnn’s Place Strategic Plan
Cathleen Folker – MBA796 (Advanced Strategic Management) – 3 students
MargaretAnn‘s Place is facing programming challenges, due to limited resources and
only 300 centers in the U.S. MargaretAnn‘s Place has several programs in place in the
Kenosha area; however it wants to expand the programs offered both in Kenosha and
Racine. The main objective of this project is to formulate a high- level strategic plan that
will assist MargaretAnn‘s Place to fulfill its vision of supporting children and their
families who are grieving the death of a loved one.

West Yorkshire Multiple Sclerosis Therapy Center Strategic Plan
Cathleen Folker – MBA796 (Advanced Strategic Management) – 1 student
The end result of this project will be a documented strategic framework for the MS
Therapy Center. This strategic framework will allow the organization to remain a viable
and sustainable public resource for those individuals suffering from the effects of
multiple sclerosis. The stakeholders will be provided an opportunity to participate in
crafting the strategic framework for their organization, specifically by input into a SWOT
analysis and by development of goals and objectives. A written recommendation and
report, along with an oral presentation will be provided to the stakeholders at a
subsequent visit to the UK.




                                             19
Additionally, The MS Therapy Center Board of Directors and therapy center operating
staff will be given the opportunity and platform to collaborate on framing the future of
the organization.

University of Wisconsin-Parkside Library Strategic Plan
Cathleen Folker – MBA796 (Advanced Strategic Management) – 3 students
The main objective of this project is to formulate a high- level strategic plan that will
assist UW-Parkside Library in raising additional funding and educating students that the
library is an extension of the classroom. The stakeholders will be provided with a written
report and an oral presentation that will include recommendations for the transformation
of the UW-Parkside Library.

Southeast Wisconsin Performing Arts Strategic Plan
Cathleen Folker – MBA796 (Advanced Strategic Management) – 3 students
The main objective of this project is to formulate the best long term strategic plan that
will assist the South East Wisconsin Performing Arts in aligning its vision of being a
nonprofit organization that helps young singers in high school and college. They will
focus on kids or adults that want to join the program. This effort will result in the
documentation of a long term strategy for South East Wisconsin Performing Arts that
will aid in the organization of their long term goals. The document will include SWOT
analysis; as well as clearly defined goals and objectives for the organization.

Soccer Statistics Database Application
Susan Lincke -- CSCI476 -- 3 students
Create, configure, test and deliver a database application used to record soccer statistics.

Countryside Animal Shelter and Kindred Kitties
Susan Lincke – CSCI476 -- 5 students
        Install a combined animal and membership database into two sites: Countryside
Animal Shelter and Kindred Kitties.

Graphic Markov Chain Modeler
Susan Lincke – CSCI4765 -- 3 students
A program has been developed for calculating the probabilities of different combinations
of network sessions using Markov chains. This semester the goal is to improve the
usability of the program, clean up the code and develop documentation. Interpolation
node capability was added.

Kenall Lighting Promotions Plan
Mike Manion – MKT358 – 4 students
Kenall Lighting provides high abuse lighting fixtures nationwide and is looking for fresh
ideas on how to reach new clients and recognize bottle necks in current marketing
efforts. A promotion plan will be delivered that includes budgeting information, use of
new media and a plan for better managing marketing personnel.

Landry’s BP Service Promotions Plan

                                             20
Mike Manion – MKT358– 4 students
Landry‘s BP is looking for a new marketing strategy to help grow the business,
particularly the garage and towing part. A new marketing campaign will be developed to
help Landry‘s expand their business, including advertising, promotion brochures and all
within a budget set by the client.

Promoting the UWP Business Major to the Local Hispanic Community
Mike Manion – MKT358 – 3 students
A promotion plan aimed at the expanding Hispanic community encouraging them to join
the Business School at UW-Parkside.

CLIX Portrait Studios Promotions Plan
Mike Manion – MKT358 – 3 students
Identify and develop an integrated marketing communication plan for Clix to increase
awareness, customers and relationships in Lindenhurst and the surrounding community.

Halo, Inc (Homeless Shelter) Promotions Pla n
Mike Manion – MKT358 – 3 students
Creation of two separate brochures for HALO to distribute. One brochure is for donors
and other for volunteers. The goal of these brochures is to increase awareness of HALO
in the Racine area and increase donations and volunteers.

PAMA student organization promotions plan
Mike Manion – MKT358 – 4 students
Create a promotions plan that will help PAMA understand their target market and how to
tailor advertising campaigns to that market.

Setrok Powde r Finis hers Promotions Plan
Mike Manion – MKT358 – 3 students
Create an advertising plan using the internet, newspaper and radio ads.

Textora Promotions plan
Mike Manion – MKT358 – 3 students
Create a marketing plan to determine Texora‘s current target market, how to market to
them and create an awareness for the company.

Prince Concert Promotions plan
Mike Manion – MKT358 – 3 students
Through research, pricing, promotion and budgeting, promote a concert for the artist
Prince. Create budgets, flyers, media ads and incentives to attract an audience.

Racine Public Library Promotions plan
Mike Manion – MKT358 – 3 students
Create a promotional plan to help reach the library‘s target markets.

Electrocardiogram Utilization for Aurora Kenos ha Hospital

                                            21
Abey Kuruvilla – MBA715 – 5 students
Aurora Kenosha Hospital has several departments performing EKG‘s on patients. There
is no consistent process of performing the EKGs. The goal is to analyze the current
processes and find areas which could be improved.

Nursing Medication Project for Aurora Health Center
Abey Kuruvilla – MBA715 – 5 students
The flow of medication orders was documented and analyzed in order to identify
bottlenecks and other areas of concern.

Aurora Inpatient Pharmacy
Abey Kuruvilla – MBA715 – 5 students
Provide suggestions on how Aurora Health Care can improve inventory tracking and help
in reducing inventory costs.

Space Utilization at Aurora Medical Clinic of Kenosha
Abey Kuruvilla – MBA715 – 4 students
With a current patient overlap and patient volumes predicted to rise, space utilization is a
major focus at the Aurora Medical Center of Kenosha. This paper outlines the problem
areas of the current operation and provides detailed recommendations for improving
space utilization

Aurora Medical Center Food Services Layout
Abey Kuruvilla – MBA715 – 6 students
This paper will provide suggestions on re-arranging the cafeteria to improve customer
flow and improve existing space utilization.


Aurora Food Services Operation Utilization
Abey Kuruvilla – MBA715 – 5 students
Two areas of improvement in the Aurora food services operation were identified in this
paper. Receiving, storage, distribution and handling must be improved. Forecasting
methods must be used in menu preparation.

Menards Communication Plan
Abey Kuruvilla – QM319 – 4 students
Analyze communication problems at Menards and the effect on lost sales.

UW-Parkside Cafeteria Traffic Flow Improvement
Abey Kuruvilla – QM319 – 5 students
Suggest traffic flow improvements in the cafeteria to reduce customer waiting time.

Improve Throughput of the Banquet Department at the Racine Marriot
Abey Kuruvilla – QM319 – 4 students
Improvements in employee utilization, training and scheduling were suggested.



                                             22
Increase Efficiency in the Sorting System at UPS
Abey Kuruvilla – QM319 – 4 students
Suggest a restructuring of the UPS sorting system in such a way as to inexpensively
increase efficiency and reduce dependency on overtime hours.

Improve the Ope rations at He rbe rt’s Jewelry Store
Abey Kuruvilla – QM319 – 5 students
Offer suggestions to improve operations in inventory, sales environment and forecasting.

Adam's Outdoor Advertising
Peter Knight – MKT354 – 4 students
Designed and conducted survey of 100 area households as to media habits and
evaluation, awareness of billboards, driving habits and demographics. Presented findings
to client in May at Kenosha Best Western.

Setrok Powde r Finshers-Racine
Peter Knight – MKT354 – 6 students
Conducted market feasibility study for new to market electrocoating process, focusing on
businesses with 50 miles of client. Presented findings to client at SEG center in May.

SEG Projects
Fall, 2007
21st Century Preparatory School Workshops
Karen Crooker – HRM442 (Improving Employee Performance) – 9 students
Nine students created and delivered three workshops for the students and/or parents of
the 21st Century Preparatory School in Racine. Workshop topics included: Peer
Mediation, Body Image (for 4th & 5th grade girls), and mother-daughter
communication.

Non-Profit Strategic Planning Sessions
Cathleen Folker – MBA796 (Advanced Strategic Management) – 15 students
Four student teams facilitated strategic planning sessions and created an oral and written
report of the facilitation including vision, mission, goals, objectives, and SWOT
analysis. Organizations included: WHY Gangs; Ophelia; AHA (Arts and Humanities
Alliance of Kenosha); Kenosha Community Health Center

REC Business Plan
Cathleen Folker – ENTR350 (Entre preneurial Leade rship) – 6 students
Six students worked on a rough draft of a business plan for the REC (Root River
Environmental Education Community Center).

Walkin’ in My Shoes – Online Store
Stephen Hawk – MIS426 (System Development Project) – 1 student


                                            23
A website was developed to sell merchandise with the Walkin‘ In My Shoes Logo, sell
art work from homeless artists, and sell celebrity merchandise. Also the system would
allow for online donations

SEG Project Database
Suresh Chalasani – CIS721 (Enterprise Computing)
Complete the database system for keeping track of SEG projects

Automated Design System for Modine Manufacturing Company
Suresh Chalasani – CIS721 (Enterprise Computing) – 2 students
The goal of the project is to design a web based system that will calculate heat
performance. The system will be using regressed equations to find the best performing
and most cost effective product. The system uses ASP.Net 2.0 as the front end and
VB.Net as the back end. This semester's goal is to continue on previous two semester of
work and deliver a functional proof of concept.

St. Rita Parish Database Application
Will Zhe ng – MIS328 (Database Management Systems)

Jockey Person to Pe rson Sales Forecasting Methods
Abey Kuruvilla – QM319 (Operations Management Principles) – 5 students
Jockey Person to Person is a new sales technique for Jockey International. Sales are
made via independent consultants who sell products away from retail locations.
Customer orders are handled by a third party vendor, UWP-Supply Chain. The inventory
stored at this vendor is based on educated guesses. This project recommended a sales
forecasting technique (weighted moving average) for reducing the amount of inventory
while reducing out of stock situations.

Texas Roadhouse Customer Wait Time Reduction
Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students
Texas Roadhouse restaurant has a significant problem with customer wait time. This
project developed a recommendation for reducing this wait time by suggesting
improvements in: staffing, seating/space arrangement, reservations, order taking and
carryout processing.

Summit Tool Works Job Tracking System
Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students
Create a standardized and integrated job tracking system in Excel. The system integrates
quotations, cost estimates and machine and labor costs.

Racine Comme rcial Airport Profit Improvement
Abey Kuruvilla – QM319 (Operations Management Principles) – 3 students
The Racine airport has lost considerable revenue as the economy in Racine has
worsened. Several suggestions were made to cut costs and increase revenue. They were
further development of the airport site, increase marketing, benchmark fuel prices,
institute lean operations and improve the fuel inventory system.

                                           24
Ace Hardware Forecasting
Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students
Developed a weighted average forecasting model for top selling Christmas items at an
Ace Hardware store in Manitowoc, Wisconsin.

Improving Custome r Service at Chipolte Mexican Grill
Abey Kuruvilla – QM319 (Operations Management Principles) – 5 students
Developed a recommendation to improve customer service at this Milwaukee restaurant
by improving the kitchen layout, modifying staffing, expanding the menu and reducing
prices with promotional offerings.

Improvements to the Operations at Pantry 41 Gas Station
Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students
This gas station can become more profitable by implementing a recommendation for a
new inventory system, changing the store layout and increasing marketing efforts.

Reducing Inventory at the Dollar Tree
Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students
An improved inventory system was recommended based on the sales of popular ite ms at
this store in Burlington.

Improving Inventory and In-stock Percentages for Store X
Abey Kuruvilla – QM319 (Operations Management Principles) – 5 students
Developed an Excel spreadsheet for calculating the average in-stock percentage for the
top twenty sales departments with the percentage change from last period. Other
recommendations include focusing on weekly inventory levels and utilizing the system
currently used for inventory tracking.

Improve Business Operations at Ghraa International Trading Group
Abey Kuruvilla – QM319 (Operations Management Principles) – 4 students
A series of recommendations were developed to improve communication within the
company, implement a training program, add basic business machines and improve
Internet access.

Survey Custome r Base at Beachler’s Service Center
Abey Kuruvilla – QM319 (Operations Management Principles) – 6 students
Surveyed existing customers as well as UW-Parkside students to help management
understand their customer‘s needs and wants. Based on these surveys, a series of
recommendations were made to improve customer service and attract additional
customers.

Improving Custome r Service Time Management at US Cellular
Abey Kuruvilla – QM319 (Operations Management Principles) – 4 students
Several recommendations were made to reduce customer waiting time at a US Cellular
store.

                                           25
Business Plan for Mango Languages
Abbey Kuruvilla – several classes – 5 students
Mango Languages is a new venture offering online, Internet based language learning
courses. A business plan was developed for Mango describing their possible market,
analyzing their competitors and gathering basic financial information. This business plan
will be used to attract venture capital.

Safe Haven of Racine Database Application
Will Zhe ng – MIS328 (Database Management Systems)

Kenosha Visiting Nurse Database Application
Will Zhe ng – MIS328 (Database Management Systems) – 1 student
Kenosha VNA uses a database in the 2002 version of Lotus. The size and complexity of
the database is growing beyond their current database. A new database application using
Access will be developed for tracking the patient‘s diagnosis and insuring the MD‘s
orders are correctly fulfilled.




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