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General Manager in Boston MA Resume Raleigh Ormerod

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General Manager in Boston MA Resume Raleigh Ormerod Powered By Docstoc
					                                         RALEIGH C. O RMEROD
                                        rormerod@pgalumni.net (617) 331-5549

                          HEALTHCARE PRODUCT MARKETING EXECUTIVE
                      Strong Business Management ~ Supply Chain Knowledge

Shepherding world-class businesses to exceptional results by inspiring greater engagement, accountability,
empathy, and trust translating to authentic, sustainable marketplace advantage and stakeholder prosperity.
Global marketing experience with Procter & Gamble, Colgate-Palmolive, and Stanley Healthcare Solutions.

                                              Areas of Effectiveness

   P&L management and revenue grow th                             Building business partnerships
   Strategic planning/Business plans                              Leading multi-functional/global teams
   Marketing/Sales/Brand management                               Knowledge of QA/Regulator y/Legal requirements
   Supply chain management                                        Technology platform strategy development
   New Product Dev/Licensing/Acquisitions                         Inspirational leadership

                                           Selected Accomplishments

Financial Results: Turned around sales in competitive markets at Rain Bird during recession: electronics
sales down -26% and resin based durables down -72%. Championed global segmentation, price elasticity,
customer insights on sustainability that drove product portfolio sales +17% (electronics +9%; resin based
durables +38%) as rest of categor y declined -14%. Achieved similar results at Stanley healthcare &
Colgate pharma divisions with +10%, +18%, +16% on key brands despite aggressive competition.
Strategic Planning: In a company integrating multiple acquisitions, led World Wide Product Plan strategy
development for Stanley Healthcare Solutions that was hailed “Best in Show” by CEO of parent company
Stanley Security Solutions ($800M subsidiary of The Stanley Works). Initiated technology platform
roadmap, acquisition, and product launch plans for 5 new product platforms. As a result, the division grew
by 200% to more than $90M by the end of 2008.
Mar keting Effect iveness: Generated 2,200 annual sales leads via trade shows, print ads, direct mail, web
tracking. Achieved 3.8% response rate on direct mar keting (7 times industr y ave.), and earned corporate
recognition rebuilding website that increased internet sales lea ds by 500%. Set Stanley Healthcare Solutions
record for trade show leads. Recognized, invited to speak by industr y trade society CMO.
New Product Development/Licensing/Acquisitions: At pharma division of Colgate-Palmolive, led
global strategic assessment of 22 candidate new products (including licensing/acquisitions), establishing first
innovator drug development program . Secured internal project funding for IND through Phase III clinicals.
At Procter & Gamble, recognized as “Father of the Mop” for initiating SWIFFER with foundational insights
market research and being pr ogram champion with P&G Executive Committee. Current sales ~ $ billion.


                                             Professional Exper ience

Venture Technologies, Boston, MA (Privately Held)   Jan 2009 – Present
Vice President, Venture Medical Div ision (2010-Present)
Director, Medical Business Unit (2009-2010)
Provider of Intellectual Property ( IP) development and product supply to Fortune 500s and prominent
surgical societies including SAGES and ACS. Key medical products include laparoscopic surgical training
devices and other licensable technology. Mar keting partnerships involve ser ving on advisory boards of
Newlogic (strategic product development) and Strategic Learning (sales training/leadership development).
   In preparation for spinning out medical division, setting up P&Ls/financials str ucture, critical business
    processes (market analytics, demand planning, portfolio analysis, strategic planning).
   Exceeding 2009 sales forecast by +321% (units), +51% ($).
   Leading platform strategy yielding new med tech product pipeline, licensing agreements & partnerships.
   Authoring business plans including strategic marketing par tnerships and liquidity events.


                Sahuarita ▪ AZ ▪ 85624 ▪ www.linkedin.com/in/raleigho ▪ http://twitter.com/RaleighO_PGalum ▪
                                          RALEIGH C. O RMEROD
                                         rormerod@pgalumni.net (617) 331-5549                                   PAG E 2

Rain Bir d Corporation, Tucson, AZ (Privately Held)               2006 – 2008
Senior Business Manager (2007-2008)
Business Manager (2006-2007)
Sustainable global outdoor building products leader. Managed $6M budget; Responsible for P&L, global
product management, marketing, strategic planning, product development, account & field sales strategy,
customer relationships, supply chain, quality. Led a team of 25, pioneered 2-way wireless.
   Driving portfolio dollars sales growth +17% which outperformed rest of category at -14%.
   Driving unit sales +31% vs. rest of category -17%; gross margin +7% vs. rest of category -21%.
   Turning around sales: electronics -26% to +9% and resin based durables -72% to +38%.
   Being recognized as “Best in Company” for sales forecast accuracy, profit gr owth, and product quality.

Stanley Healthcare Solut ions (Senior Technologies Division), Lincoln, NE                    2004 – 2006
Marketing Director, Medical Products and E- Call Monitoring Systems
Managed $3M budget, $30M P&L, 6 direct repor ts, matrix responsibility for 11 professionals in a $800M
subsidiar y of T he Stanley Wor ks (NYSE:SWK). Led pr oduct management and marketing of disposables,
hardware, software, solutions, data systems, and RF devices. National/key accounts included hospitals,
skilled nursing facilities, and assisted living. Member of local senior staff; reported directly to Corporate VP.
   Initiating business strategies that grew med tech division by 200% to more than $90M within 3 years.
   Leading World Wide Product Plan strategy development that was hailed “Best in Show” by CEO;
     initiating roadmap, acquisition, and product launch plans for 5 new product platforms.
   Driving sales grow th +10% on WANDERGUARD & ARIAL; +18% on TABS & UMP.
   Earning corporate recognition for rebuilding website that increased internet sales leads by 500%.
   Setting record for trade show leads and overall marketing effectiveness internally and fr om industry
     trade society CMO w ho invited me to speak at next national convention.
   Supporting corporate acquisition integration and rebranding efforts for Stanley Security Solutions.
   Being recognized as industr y expert via media inter views in several top media publications including
     Authoring “Protection & Prevention: But Does it Work?” Advance for Providers of Post-Acute Care.

North Country Elements, LLC, Portland, ME                 2000 – 2004
President/ GM and Founder
Manufacturer, marketer of sustainable, preventative healthcare product for outdoor sporting. Recruited a
team of senior executives with expertise in business development, finance, legal and sales. Formed external
board including SAFESCIENCE (see below) executives. In-licensed technology from SAFESCIENCE suppliers.
   Transitioning from Director of Marketing and Product Development position held for nine months at
    SafeScience Inc. (NASDAQ:GLGS), Boston, MA, after change of control forced division divestiture
    despite sales growth for $1M to $5M, launch of new OTC products, and ALA endorsement.
   Developing business plan that included licensing, acquisition targets, liquidity events, and exit strategy.
   Presenting to venture capital firms and angel investors, resulting in four funding offers.
   Selling business to a channel partner for several times the investment.
   Donating product to the International Medical Equipment Collaborative’s medical relief program.

Colgate–Palmolive (NYSE:CL), Oral Pharmaceuticals Division, Boston, MA                        1997 – 2000
Brand Manager
P&L responsibility for $14M and budget of $5M in $100M OTC and pharma division of Colgate -Palmolive.
Matrix responsibility for 20 professionals in multiple departments including mar keting, sales, pr oduct supply,
R&D, regulatory, and ad agencies. Created national and field sales initiatives that included medical
clinicians, patients, consumers, and the retail trade. Repor ted to Director of Sales & Marketing.
     Increasing PEROXYL sales by +16% in declining OTC retail oral first aid rinse product category.
     Reviving Oral First Aid line, reversing a long-term categor y decline of ORABASE canker sore therapy.
     Leading global strategic assessment of 22 potential new pr oducts (including licensing/acquisitions).
     Initiating Colgate’s first innovator drug development program, including Phase III clinical studies.
     Designing product platform r oadmap and filling global new product pipeline with 6 new products.

                 Sahuarita ▪ AZ ▪ 85624 ▪ www.linkedin.com/in/raleigho ▪ http://twitter.com/RaleighO_PGalum ▪
                                           RALEIGH C. O RMEROD
                                         rormerod@pgalumni.net (617) 331-5549                                     PAG E 3


Procter & Gamble ( NYSE:PG), Cincinnati, OH and Toronto, ON, Canada                          1991 – 1997
Group Leader, Product Development
Managed 6 direct reports in marketing strategy, market research, TV/print/other media development,
product development, manufacturing process development and customer ser vice for $100M+ brand
portfolio. Reported directly to management based in U.S., Canada, Belgium, and Italy, leading 12 global
product launch teams.
Group Leader, Product Development (1996-1997)
Product Development Manager (1994-1996)
Technical Brand Manager, Canada (1991-1993)
   Initiating SWIFFER project that created a new categor y with current sales around $ 1billion.
   Redefining COMET “product family” brand and product strategy; extending the product life cycle.
   At P&G Canada, developing supply chain and launching 6 new products in 2.5 years including leading
    North American launch of innovative new antibacterial products.


                                                         Educat ion

Queen’s University, Kingston, ON, Canada. M.S. Engineering.
Saint Olaf College, Nor thfield, MN. B.A. Cum Laude
Certificat ions: Procter & Gamble Leadership Development Program, Colgate-Palmolive Marketing, Media,
and Advertising Development Program, Certified Social Media Strategist (2009).


                                      Professional & Community Leadership

   Experienced in public speaking, C-level presentations, PR & authorship in media publications.
   P&G Alums – char tered Arizona chapter; member of Boston and New Yor k chapters.
   Charter member of Senior Executive Networking Group of New England.
   Consultant to Launch in US Alliance for European companies wanting to enter U.S.
   Member, University of Minnesota Alumni Association.


                                          Authorship & Media Quotations

 Authored “Protection & Prevention: But Does it Work?” Advance for Providers of Post-Acute Care. 5,6/05.
 Quoted in “Stanley Senior Technologies Helps Protect Hospi tal Patients and Short-Term Rehab Residents
  With New Fall Monitoring Tool” Hospital Network.com & Nurses.com. 10/3/05.
 Quoted in “Business and Mar keting: How to do it . . Managing Falls” McKnight’s Long Term Care News &
  Assisted Living. 1/13/06.
 Quoted in “Wandering Feature: The Next Step” McKnight’s Long Term Care News & Assisted Living.
  2/8/06.
 Quoted in “Preventing Wanderlust in Patients” Security Management. 6/06.
 Quoted in “Valve Boxes: Do We Need Them?” feature article in Irrigation & Green Industry. 10/07.




                 ▪ Sahuarita ▪ AZ ▪ 85624 ▪ www.linkedin.com/in/raleigho ▪ http://twitter.com/RaleighO_PGalum ▪

				
DOCUMENT INFO
Description: Raleigh Ormerod is experienced at shepherding world-class businesses to exceptional results by inspiring greater engagement, accountability, empathy, and trust translating to authentic, sustainable marketplace advantage and stakeholder prosperity. He has global marketing experience with Procter & Gamble, Colgate-Palmolive, and Stanley Healthcare Solutions.