Kaplan Inc Business Model


Press contact:   Michele Pore, mpore@kaplan.edu, tel. (312) 706-6006/cell (312) 502-7534

                         TO ENHANCE ONLINE MBA P ROGRAM

Davenport, IA, July 7, 2008—K aplan University announced today the appointment of Betty
Vandenbosch, Ph.D., as dean of the Graduate School of Management. Dr. Vandenbosch came
to Kaplan from Case Western Reserve University, where she served as the Associate Dean of
Executive Education and External Relations at the Weatherhead School of Management. In the
five short months that she has been at Kaplan, Dr. Vandenbosch has already begun to lay the
groundwork for enhancing Kaplan’s online MBA offerings.

“The objective of a Master of Business Administration program is to help students prepare to
pursue leadership positions in competitive business environments,” says Dr. Vandenbosch, a 25-
year veteran in cons ulting and business education. “What sets the Kaplan MBA apart is its
multidisciplinary courses, its focus on the practice of management, and the immediate application
of learning for students’ employers. We endeavor to help learners get practical skills and
knowledge to help them to make the sound business and management decisions that are
expected of business leaders today.”

Dr. Vandenbosch has already begun putting her stamp on the online MBA program by appointing
three new members to the Graduate School’s national Advisory Board—K enneth R. Lay, Senior
Vice President and Enterprise Research Executive of Global Marketing & Corporate Affairs at
Bank of America; Lis Cravens, Vice President of Marketing and Customer Res earc h at Belk
Department Stores; and Sandra Ferguson, Outreach Coordinator for Sutter Neuroscience
Institute and the first Kaplan MBA student appointed to the board. The 10-member board
counsels the Graduate School about industry trends that may guide curriculum changes and acts
as a sounding board for new programs ideas.

The dean has also enhanced the MBA program by adding project portfolios to the curriculum.
Rather than relying solely on traditional business school cases studies, the Kaplan MBA will
require students to identify business challenges in their current work place and devise business
solutions. These projects, which will address supply chain, communications, marketing and
management issues, will become part of a physical portfolio that the students can use to
implement process improvements in their current jobs or as a demonstration of their skill sets a s
they apply for leadership roles. Throughout the MBA program, students will present their portfolio
projects during Internet-based meetings.

Additionally, Dr. Vandenbosch is modifying the curriculum so that multiple disciplines will be
integrated int o single courses. The traditional MBA model segments disciplines into silos,
including marketing, management and information systems. The Kaplan program will offer
functional and multi-disciplinary courses that mesh topics such as risk management, supply chain
management and sustainable development into one class. These curriculum changes will go into
effect in August.
Moving forward, Dr. Vandenbosch plans to provide more opport unities for students to meet and
network y with top industry executives online. She is also planning other adjustments to align the
program with AACSB accreditation standards. . She will continue to incorporate case studies and
breaking news into courses. Kaplan University partners with News week , to provide content,
executive int erviews and ot her materials for the MBA program that are topical and from the front
pages of today’s headlines.

Kaplan University, based in Davenport, IA, is regionally accredited by The Higher Learning
Commission (HLC) and is a member of the North Central Ass ociation of Colleges and Schools
(NCA). The University offers more than 100 academic programs and currently serves more than
41,000 online and on-ground students. To learn more, visit www.kaplanuniversitynews.com.

About Kaplan Higher Education
Kaplan University is part of Kaplan Higher Education, which serves 80,000 students through 70
campus-based schools across the Unit ed States and in Europe. It also has online programs
through Kaplan Virt ual Educ ation and Concord Law School of Kaplan University. Kaplan Higher
Education schools offer a spectrum of academic opportunities, from high school diplomas to
graduate and professional degrees, including a Juris Doctor degree. Kaplan Higher Education is
part of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO). For more
information, visit www.kaplan.com.

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