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									                                    COURSE SYLLABUS
                                   BEOA 220 Spring 2004
                           BUSINESS COMMUNICATIONS (3 cr. hrs.)
                                Tuesday evenings – 5-7:30 p.m
                            Administration Building; Marsh Hall 331
 INSTRUCTOR:                                                         OFFICE HOURS:
 Dr. Kendra Boggess, Associate Professor
 Chair, Division of Business                                           Monday          9:00-11:00 a.m.
 Campus Box C-65, PO Box 1000                                          Tuesday         10:00 p.m.-noon
 Vermillion Street, Athens, WV 24712                                   Wednesday       9:00 a.m-11:00 a.m.
                                                                       Friday          By appointment (24-hour
 Office: 304 384-5395, Home: 304 425-5097                                              notice)
 Campus E-Mail:
 Fax CC Campus: 304 384-6236
 Home Fax: 304 425-2028
Lehman, C. M. & DuFrene, D. D. (2002). Business Communications: Anniversary Edition, 13th Edition, South-
Western Publishing Company. ISBN: 0-0324-03728-7
  1. 3 ½‖ floppy disk/s to store assignments, or USB Flash Drive
  2. 1‖ three ring binder (minimum size) for portfolio development
  3. E-mail account in order to send assignments that will have due dates other than regularly scheduled class
     times. Email will be the communication tool used between class dates.
  4. Keyboarding experience is required.
BEOA 103 and BEOA 104 or equivalent proficiency, and ENGL 101.
This course provides the knowledge and helps students develop the skills needed to communicate successfully on
the job. The course includes the typing of reports, business letters, and oral presentations. Topics integrated
throughout the course include global communications, business ethics, and cultural differences in the business
environment. (3 hrs.) [2003-2005 CC Catalog)
In order that students be prepared to communicate successfully on the job, this course will address and place
emphasis upon the practical side of planning, composing, and keyboarding business and employment
correspondence, reviewing basic English skills, delivering oral reports and interviewing for jobs. Organizational
communication topics will also be considered.
Research in the field of Business Communications clearly reports the need in business and industry for employees
proficient in oral and written communications techniques. After completing this course, students will have
developed an awareness of good communication techniques and the need to continue to develop them. They will be
able to offer future professors and employers a more "polished" presentation of their skills and abilities. Students
will be able to use speaking and writing skills obtained in this course for their college assignments, personal needs,
communications needs in business environments they own or in which they work, and their future interactions with
government entities as required in most business environments.
The objectives of BEOA 220, Fundamentals of Business Communications will be accomplished through a variety
of assignments designed to cause students to use high-level strategies of case analysis, transfer and synthesis of
ideas, along with course content knowledge. Relevant topics and concepts will be presented to acclimate students to
"real-world" business settings. Students are expected to take responsibility for their learning, meet the high
expectations set for them, and enjoy new successes that can be experienced through improved communication skills,
part of a lifelong process.
The following list of goals and instructional topics will be addressed in the course: (All letters that you create and
submit must be accompanied by an appropriate envelope.) Upon completion of the instructional topics required in
this course, the student will be able to:

         Compose and produce correctly formatted written messages including good-news, routine, goodwill, bad-
          news, and persuasive messages with a grade of 70% based upon the grading standards for written
          documents. (pg. 186, 228, 269, 310-311)

         Compose and produce a personal resume with a grade of 100% based upon instructor’s criteria.

         Compose and produce a job application letter with a grade of 70% based on the grading standards for
          written documents. (check your writing—pg. 570)

         Define, exhibit, and refine appropriate interview skills and behaviors.

         Research, compose, and produce a formal business report as specified by the standards for report writing
          guidelines. (check your writing—pg. 445-446)

         Deliver a 20-minute informative presentation exhibiting good presentation skills as specified by the
          Standards for Presentations guidelines. (Check Your Presentation Skills, p. 504)


The following teaching methods will be utilized in the presentation of course materials:
                 Lecture                                        Research Readings
                 Internet Research                              Large and small group discussions
                 Keying exercises/applications on               Student presentations (impromptu & formal
                 computers                                      speeches)
                 Question/answer                                Peer-reviews of assignments
                 Use of email as communication tool             Self-review of job interviews
                 Group participation and discussion             Audio visual materials - video-tapes
                 Case studies                                   Journal reading assigned
                 Keyboarding documents                          Use of overhead projector & other media

A point system will be utilized to configure grades with a proposed total of 357 possible points. The grading scale,
based upon the percentage of points received, is planned as follows:
                                                            Grading Scale
                                 A                         90 - 100
                                 B                         80 - 89
                                 C                         70 - 79
                                 D                         60 - 69
                                 F                         59 Below
         Note: Total points for all assignments will be calculated to determine the final grade. Final grades will be
          based upon the percentage of points earned (percentage of total points available). Each assignment is worth
          a predetermined number of points. If there are 100 possible points and you have earned 75 points, your
          grade will be calculated by dividing 75 (your total points) by 100 (the total points possible), i.e. 75/100=
          75%. You will be able to determine your standing in the course at any time by dividing the number of
          points you have earned by the points available (completed) at that time.

                             GRADING STANDARDS for Written Documents
                           BEOA 220, Fundamentals of Business Communications
A = An excellent paper. It offers an effective solution to the problem based on good audience analysis; it fulfills minor as well
as major purposes. Its overall pattern of organization is appropriate; the internal organization of ideas is effective; transitions are
smooth. Reader benefits and logic are well developed. The message is well written, interesting, and easy to read. It may show
originality in visual impact, reader benefits, details, or word choice.

B = A good paper. It offers an effective solution to the problem. Both the overall pattern of organization and the internal
organization are good. Reader benefits and logic are developed adequately. The writing style is clear, concise, and friendly. It
may have a few minor mechanical errors or some awkward spots, but basically it is well written and has good visual impact.

C = A satisfactory paper. It offers a solution which is basically acceptable; it uses an acceptable pattern of organization; the
writing follows the conventions of standard English and the principles of business writing. There may be minor errors in style,
tone, internal organization, or mechanics; reader benefits or logic may not be developed fully.
A good ("B") paper with a major flaw in one of the following: the solution, organization, tone, or writing style.

D = A satisfactory (―C‖) paper with a major flaw in one of the following: the solution, organization, tone, or writing style.
A paper which shows some evidence of attempting to solve the problem, but which has many minor errors in organization,
development, word choice, style, tone, and mechanics. None of these alone would necessarily doom the paper; however, together
they make the paper unsatisfactory.

F = A poor (―D‖) paper with a major flaw in one of the following: the solution, organization, tone, or writing style.
A paper that violates the facts explicitly given in the problem.
A paper that is marred by an unacceptable number of errors in organization, development, word choice, style, tone, and
     Minor errors in format (for example, not initialing a memo or signing a letter) lower the paper grade one-third letter.
         Major errors (for example, using a letter when a memo is needed) will lower the grade one full letter.
          Students must type all letters in an acceptable letter format. Letter formatting will be reviewed with
           students and a handout given on letter formatting before assigning any letters. Please do not use dot matrix
           or ―poor‖ printer quality as Instructor will not grade poor quality work. Students must label each letter in
           the upper right hand corner with: student name, number of chapter, and number of assigned letter.

          Students are required to complete the assignments below as specified by the instructor, and submitted on
           the due dates. The instructor reserves the right to alter the number and types of assignments based upon
           constraints outside her control. Points for each assignment are listed below. Each written document will be
           evaluated based upon the grading standard on page 5 of this syllabus. Assignments not completed as
           required in the criteria will not be graded. Criteria will be provided for each assignment and can be found
           on the website at hyperlinks from
          Note: Instructional topics 1, 2, 3, and 6 will be completed until the student reaches a minimum of 70%
           based upon the grading standards for written documents. Instructional topic 5 will be completed until the
           student reaches 100% based upon instructor criteria. Please review grading standards (page 4) and use
           Check Your Writing sections of the textbook carefully before submitting assignments for final evaluation.
           All written documents will be evaluated based on the instructor’s grading standards posted on the
           website at


   Written Correspondence
   1           Compose/type Good-news, Routine, and Goodwill message(s)/envelope                                20 pts. ___
   2           Compose/type Bad-news message(s)/ envelope                                                       20 pts. ___
               Compose/type Persuasive messages(s)/ envelope. The instructor
   3                                                                                                            10 pts. ___
               believes in sample grading of papers.

Employment Correspondence—Career Awareness.
         Interview a Successful Person. (Written report)--Students will select a
         successful businessperson and interview him/her. This assignment is to
         help the student gain a better understanding and learn what it takes to
         become a successful businessperson from a practitioner. Students will
         summarize the interview in a written narrative format.
4        The assignment "Interview a successful person" will be considered            20 pts. ___
         complete when you have interviewed a businessperson, not employed
         by Concord College, and not related to YOU in any way, and
         submitted the Interview as assigned in class. The intent of this
         assignment includes meeting a new person (networking) with whom
         you might one day discuss employment opportunities.
         Compose/type Personal Resume in both standard and electronic                 20pts. ___
         formats                                                                       5 pts. ___
6        Compose/type Job Application Letter/envelope                                 20 pts ___
7        Compose/type Follow-up/Thank You Letter with envelope                         5 pts. ___
8        Participate in Job Interview Simulation/Company Research                     10 pts. ___
Presentation Skills
9        Deliver Impromptu Speech                                                      5 pts. ___
         Delivering 20-minute Speech/presentation – business-related topic
10                                                                                    30 pts. ___
         approved by Prof.
Collaborative Writing Group Assignments
11       Research and produce an Informative Business Report                          50 pts. ___
         Students will collaboratively work on end of chapter activities both in-   31 pts. ___
         class and out of class to improve business writing techniques.                possible
         Completion of Building High-Performance Teams projects as part of
13                                                                                    10 pts. ___
         preparing the group business report and presentation
          Exam I. Two exams will be given. They will be based upon lecture
14        notes, textbook assignments, class discussions and relevant outside         20 pts. ___
          readings. Exam 1 will be on content of Ch 1-4 and Appx. A and C.
15        Exam II. This Exam will be based upon content in Chapters 9-12.             20 pts. ___
          Final. A comprehensive examination is scheduled. It will assess
          your ability to apply your knowledge of business communication
          theory. The exam is scheduled at 5:00 p.m., May 4th.
16        NO EARLY EXAMS ARE POSSIBLE, and an incomplete grade                        40 pts. ___
          will be assigned if you are unable to complete the coursework.
          Incompletes must be made up within the first 30 days of the next
          semester and the exam will be different than that taken by the class.
          Portfolio: Students are required to keep a 3-ring binder notebook
          containing any handouts, the syllabus, "General Expectations of
          Students", Assignment Sheet with dates due, date assignment was
          returned to you and the grade you earned, along with any student
          work submitted, evaluated, and returned by the professor. It would be       20 pts. ___
          helpful to have a hole-punch!
          The student will turn the portfolio in at the end of the semester for
          evaluation. A separate handout will be given about what should be in
          the portfolio
          Total points (Activity points available will vary up to 31 points,
                                                                                      356 pts. ___
          based upon Item #12 above.)
 Remember that a person's name is to that person the
 sweetest and most important sound in any language. (Dale Carnegie)
Class Policies
   1.   Attendance and Tardiness
        Being present and aware in this class is essential in order for the student to effectively complete class
        assignments. Roll will be taken at each class meeting. If there is a valid reason for being absent, it should
        be discussed with the instructor BEFORE the absence. If no excuse is given, it will be considered an
        unexcused absence and no special consideration will be given for make-up. A grade of zero will be
        assigned for work planned for that day.
   2.   Should you find it necessary to miss class, you should make arrangements to borrow another class
        member's notes. You are responsible for knowing what happens in class even when you can't attend.

   3.   Excessive tardiness can result in instructor withdrawal from the course. The class will begin promptly at
        5:00 p.m.
   4.   Cell phones and beepers should be turned off before entering the class. PDAs and other electronic
        devices will be monitored.

   5.   Please do not bring children into the classroom; this has proven to be disruptive to the learning
        environment and, as important, LESS THAN IDEAL FOR THE CHILDREN.

   6.   If you miss an Examination

                Exams missed because of a school-sponsored activity with proper authorization and approval will
                 be taken BEFORE the scheduled exam date. If you have an alternative reason for missing a
                 scheduled exam, please see me BEFORE the scheduled exam date so that a decision can be made
                 regarding the exam make-up. Students who miss an exam without the instructor’s prior
                 knowledge will follow Division of Business & Economics Policy as follows:
                 For specific details, please see It states:

                When students miss an examination…they will pick up and complete a Request to Retake an
                 Examination Form in the Division Office. On the form the student will record his/her name,
                 social security number, course CRN number, course name, reason for absence (purpose for being
                 out, with verification), the date, and test (name or number). The Division has the discretion to
                 approve or disapprove the Request to Retake an Examination. (Approval will be the responsibility
                 of the Division Chair or an assigned committee.)
                When it is determined that the student's absence was legitimate, faculty may schedule Make-up
                 Examinations at appropriate times. The rescheduled may be a day later, a week later, or during the
                 week of final exams, as the faculty determine to be appropriate.

                The Request to Retake an Examination Form must be completed by students no more than 48
                 hours after returning to campus.
   7.   Late assignments. In order to give each student an equal opportunity to complete assignments and to
        maintain the class schedule, there will be a penalty for all late assignments. Each late assignment will be
        penalized 10% for each day it is late. [Assignments won't be accepted after the 2nd night class past which
        they are due]. Please don't ask for exceptions to this policy. All assignments will be turned in at the start
        of class on the date due.
        Note: Most assignments will be typed during class, unless otherwise assigned. Lab hours will be posted on
        the classroom doors or windows. Students are responsible for obtaining all handouts and assignments, and
        for contacting the instructor about make-up tests, available only in case of extreme emergency.

   8.   Academic Dishonesty: It is the policy of this professor to follow the guidelines for Academic Dishonesty
        as specified in the 2001-2003 College Catalog on page 183.

   9.   Accommodations for Disabilities: Concord College is committed to responding to the needs of students
        with disabilities, as defined by the Americans with Disabilities Act. Students who request academic
        accommodations or modifications related to a disability should notify their instructor and then contactthe
        Vice President/Academic Dean’s Office.
    10.    Assessment: Participation in College-Wide Assessment Activities. Federal regulations and regional
           accreditation policies on accountability in higher education require direct assessment of student academic
           learning. Thus, as a part of the requirements associated with this course, students may be asked to take one
           or more standardized tests and/or to complete other related activities. The scores of individual students will
           remain confidential.

COURSE SCHEDULE: The following is a tentative schedule of chapters to be covered and the class meeting
times allotted to each chapter. Changes may be made at the discretion of the instructor. Scheduling is based
on 15 class meetings.

 Week/                  Class Work              Assignment and/or Work Due
 One           Introduction                     Introduction, Chapter 1 - Establishing a Framework for Business
 Jan 20        Review of syllabus               Communication
               Communication Foundation         Student introductions. (Impromptu Speech)
               Chapter 1 Establishing a         Form collaborative writing groups.
               Framework for Business           Work in group to complete Ch 1, Activities 2, 6, 11
                                                Read Chapters 1 and 2 for next week
 Two           Chapter 2 Exploring Business     Chapter 2 Exploring Business Communication
 Jan 27        Communication Concepts           Pretest—grammar

                                                For next week, read:
                                                 Chapter 3
                                                 Chapter 4 Revising and Proofreading Messages and
                                                 Appendix C – Language Review and Exercises
 Three         The Writing Process              Review of Grammar Pretest
 Feb. 3        Chapter 3 Organizing and
               Composing Messages               Study for Exam next week Ch 1-4, Appendices A and C

               Chapter 4 Revising and           For next week, read:
               Proofreading Messages -- and      Appendix A Document Format & Layout Guide
               Appendix C- Language Review
               & Exercises
               Document Formatting with
               Appendix A
               Review for Exam 1
 Four          Exam 1, Chapter 1-4,             Chapter 3 Organizing and Composing Messages Homework due
 Feb. 10       Appendices A & C                 Chapter 4 Revising and Proofreading Messages Homework due

                                                Read for next week:
                                                Chapter 9 – Understanding the Report Process and Research Methods
                                                Chapter 11 – Organizing and Preparing Reports and Proposals
 Five          Business Reports and             Read for next week:
 Feb. 17       Presentations Unit               Chapter 12 – Designing and Delivering Business Presentations
               Chapter 9 and 11 (Review
               Chapter 10 on your own).         Interview Successful Person due next week
               Business Report and Oral         Business Report proposal due next week
               Presentation assigned
 Six        Chapter 11, continued              Chapter 9 – Understanding the Report Process and Research Methods
 Feb. 24                                       homework due
            Ch 12, Designing and               Chapter 11 – Organizing and Preparing Reports and Proposals homework due
            Delivering Business
            Presentations                      For next week:
                                               Study for Exam 2 and Read Chapter 5
 Seven      Ch 12, continued                   Exam 2
 Mar 2      Exam 2, Chapters 9-12
                                               For next week:
          Written Messages Unit                Read Chapter 6 - Writing Memos and Electronic Communication
          Chapter 5 Writing Good-News,
          Routine, and Goodwill                Submit Ch 5 Ltr (Good-News Letter)
 Eight    Chapter 6 Writing Memos and          For next week:
 Mar 16   Electronic Communication             Read Chapter 7, Writing Bad-News Messages

            Peer Evaluation of writing in
            Introduce Career appraisal
 Nine       Chapter 7 Writing Bad-News         For Next week:
 Mar 23     Messages                           Read Chapter 8 Writing Persuasive Messages
 Ten        Chapter 7 Write refusals,
 Mar 30     denials, constructive criticism,   Submit Chapter 7 Letter
            and negative organizational
            messages in class
            Peer evaluation of writing in

            Chapter 8 Writing Persuasive
 Eleven     Chapter 8 Write persuasive         Chapter 8 Writing Persuasive Messages Homework Due
 Apr 6      messages in class
                                               Read Chapter 13 Preparing Resumes and Application Letters
            Exam 2 (Chapters 5-6-7)

            Peer evaluation of writing in
 Twelve     Job Search Unit                    For next week:
 Apr 13     Chapter 13 Preparing Resumes       Read Chapter 14 Interviewing for a Job and Preparing Employment Messages
            and Application Letters
 Thirteen   Continue Chapter 13                Please note: Include all previous drafts of your resume with your new draft
 Apr 20     Chapter 14 Interviewing for a
            Job and Preparing Employment
            Employment Law Basics 101
 Fourteen   Chapter 14 Interviewing for a      Group Presentations
 Apr 27     Job and Preparing Employment
            Messages continues                 Job Application Letters due
            Evaluation of Job Application
 May 4th    Presentations and Final            Remaining Group Presentations
                                               Final Exam, (Comprehensive)

Last Day to Withdraw from a Course or from Concord College with a Grade of "W" – April
   28, Wednesday, 4:00 p.m.

Final Exams – May 7-12

The name of this course (Business Communications) reflects the following guidelines for communicating and for the
assignments in this course.

1)         Each student will provide me with an e-mail address the first day of class. I will communicate with
           students via e-mail; some assignments may be e-mailed. I USE ONLY MICROSOFT WORD. DO
2)         Students will be expected to have access to a computer to check e-mail accounts and to also e-mail me
           homework assignments.
3)         When e-mailing me your assignment, please put the following in the SUBJECT BOX:
           Student name, class, and what the subject is about. Sometimes your email address does not have your
4)         Be prepared and attentive in class.
5)         Please read and study textbook assignments before coming to class and come to class with prepared
           questions about the material you do not understand.
6)         You should be able to effectively use technology to prepare papers, problems, assignments and present
           material in both oral and written format.
7)         Learn to prepare assignments in various formats and styles as required and submit those assignments on
8)         It is recommended that students spend at least 3 hours outside class each week for each hour spent in class;
           i.e., for each 3-hour class, students should average 9 hours outside class in study and preparation. This
           does not include the additional time needed to prepare presentations or major written assignments.
9)         Students are encouraged to take advantage of office hours for assistance with assignments.
10)        Professor will adhere to attendance policy this semester.
11)        ZERO TOLERANCE POLICY!! If you are caught cheating, I will dismiss you from the course with an
           ―F‖ grade.
12)        You need to keep me informed of your absences; that is, if you are absent for more than 1 class and you
           have not communicated with me, I will drop you from the roll. So please keep me informed.

                                 Assignments for Activities & Applications
 You will receive a  grade for the following assignments–for those assignments not turned in, 2 points will be
                       deducted from your final calculated grade. You have 3 freebies!
Chapter        Assignment # Assignment Title                                               Page            if turned
               And Date Due                                                                Number         in
      1        2        Jan 27     Communication Barriers                                  42

      1        6        Jan 27     Identifying Ethical Dilemma                             42

      1        11       Jan 27     Changing Technology as a Strategic Force                43

      2        5        Jan 27     Analyzing Listening Skills                              71

      12       1        Jan 27     Evaluating a Speaker                                    508

      3        7         Feb 3     Receiver-Centered Message                               117

      3        8         Feb 3     Bias-Free Language                                      118

      3        9         Feb 3     Statements that Destroy Goodwill                        118

      3        10        Feb 3     Positive, Tactful Tone                                  118

      3        11        Feb 3     Appropriate Outline and Channel                         118

3    12   Feb 3    Active and Passive Voice                           119

3    14   Feb 3    Emphasis Techniques                                119

4         Feb 3    Government Agencies Promote Plain English          146
4    4    Feb 3    Vivid Images                                       149

4    5    Feb 3    Camouflaged Verbs                                  149

4    6    Feb 3    Cliches                                            149

4    7    Feb 3    Simple Words                                       149

5    1    Mar 16 Critique of Good-News and Routine Letters produced 189
                 by Real Companies
5    5    Mar 16 Deductive Openings                                 190

6    3    Mar 16 Selection of an Appropriate Comm Channel             230

6    4    Mar 16 Useful Subject Lines                                 231

7    5    Mar 30 Determining Appropriate Sequence of Ideas            271

7    6    Mar 30 Writing Inductive Openings                           272

9    2    Feb 17 Writing a Hypothesis                                 358

9    2    Feb 17 Designing a Research Study                           359

10   4    Feb 17 Selecting Appropriate Graphics                       388

10   8    Feb 17 Drawing a Pie Chart                                  390

11   14   Feb 17 Preparing an Analytical Report                       450

13   1    Apr 20 Identifying Common Resume Blunders                   574

13   2    Apr 20 Preparing a Company/Job Profile                      576

14   2    Apr 20   Researching a Company and Asking Questions of an   609
14   6    Apr 20   Investigating the Role of the Interviewer          610

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