01. WHAT IS THE "FIREBA LL SMS SYSTEM"?
Fireball SMS is a 2-in-1 SMS Text Message deliver y system that is designed for entrepreneurs
seeking to start their own mobile adver tising business and offer a unique mobile advertising
service to businesses and professionals who want to add enhanced "mobility" to their
marketing. Combo-Text will enable you to offer a highly specialized and unique mobile
advertising ser vice with NO Telco charges and NO per message fees whatsoever.
02. WHAT IS A SHORT CODE?
A Short Code is an abbreviated phone number - which in our case, is a short, six-digit mobile
number - that requires no area code and w orks anyw here in the U.S. You've probably seen
TV and print ads asking people to "Just text OUR KEYWORD to 368674 to join and receive..."
This six-digit number is know n as a Short Code. T hey are widely used to send request text
messages as well as a subscription tool that enables consumers to opt-in and subscribe to a
mobile campaign right from their phone.
03. WHAT DO YOU MEA N BY "DESIGNA TED" SHORT CODE NUMBER?
Your designated short code number depends on the Domain Name that you use for your
mobile ser vice. If your Domain Name is a DOTCOM, your designated short code number
would be 368266 (which if you look at a cellphone keypad, spells d-o-t-c-o-m). If your
Domain Name is a DOT NET, your short code is 368638. And if your Domain Name is a
DOT ORG, your designated shor t code is 368674.
04. DOES MY DESIGNA TED SHORT CODE WORK OUTSIDE THE U.S.?
No. T he shor t codes that we use wor k only within the Continental United States, Hawaii,
Alaska, US Virgin Islands, and Puerto Rico.
05. DO PEOPLE GET CHARGED WHEN THEY CALL THE SHORT CODE NUMBER?
No. T he shor t codes that we use do NOT charge for any call. However, the caller must have a
current text messaging or data plan from his/her mobile carrier in order to request an instant
message or to subscribe to receive message updates. Standard charges from carrier may
06. WHAT IS A "PROVIDER" OR "PUBLISHER"?
The term "Publisher" (also know as the Provider of the Mobile Advertising Service) refers to
YOU - the individual or the business entity that ow ns and offers the mobile advertising
service. Since you are the owner of your ow n mobile advertising ser vice, you are primarily
responsible for the "CONTENT" that is being offered through your ser vice. Hence, this
technically makes you the Content Provider, or w hat is referred to as the Publisher.
07. WHAT IS A N "ADVERTISER"?
An Advertiser is any brand or business, local or national, that sends their adver tising
messages via SMS text message through your service. If you order our Fireball SMS System
and offer mobile advertising ser vice to others, then Advertisers are your Clients. Adver tisers
pay you in order to use your service, w hich enables them to send advertising messages to
• EACH Advertiser is assigned its own unique KEYWORD.
• EACH Advertiser can have UNLIMITED consumers request their messages.
• EACH Advertiser can send UNLIMIT ED messages via SMS Text Message, usi ng your ser vice.
08. WHAT IS A "MOBILE SUBSCRIBER"?
A Mobile Subscriber — also referred to as "Consumer" or "Recipient" — is a person w ho has
opted-in or subscribed to receive automatic updates from a specific Advertiser. Each
individual Advertiser can have an UNLIMITED number of subscribers to whom they can send
09. WHAT IS A N "OPT- IN CODE"?
The OPT- IN CODE is the same as your DOMAIN NAME - the name of your Website under
which you offer mobile advertising service. As a Publisher offering Mobile Adver tising service,
you will need to have your ow n domain name w hich will also serve as your official Mobile
Opt-in Code. Your Opt-in Code is the FIRST word that consumers type when requesting an
instant message or when subscribing to receive automatic message updates from a specific
10. WHAT IS A "KEYWORD"?
A KEYWORD is the w ord or name that an Advertiser chooses to specifically and uniquely
identify itself to the general public. Each of your Advertising Clients will have their ow n
unique Keyw ord. Their keyword is the SECOND word that consumers type when requesting
an instant message or when subscribing to receive automatic updates from a specific
11. CA N I USE THE SAME DOMA IN NA ME FOR FIREBALL SMS A ND A NY OTHER
No. If you intend to offer another mobile advertising service in addition to offering Combo-
Text service, you will need to allocate TWO Domain Names, one for each service. Most
Publishers who do this use the same domain name, but with different extensions. F or
example, you can use MYDOMAIN.COM for your Combo-Text service and use
MYDOMAIN.NET for your AdPix adver tising showcase.
12. WHAT'S THE DIFFERENCE BETWEEN THE "BASIC" A ND THE "PROPLUS"
All mobile and messaging functionalities are the SAME. However, with the Basic System, you
only get 100 Advertiser Keyw ords. With the PROPlus System, you get One (1,000) Thousand
Advertiser Keywords plus the "txtNpix" feature which enables your adver tisers to add pictures
to their text messages. So, for just $100. more for set-up and $19./month extra, you get T EN
TIMES MORE Keywor ds plus the "txtNpix" feature w hen you order the PROPlus system.
GETTING THE MESSAGES (Request Process)
01. HOW DO CONSUMERS SUBSCRIBE TO RECEIVE A UTOMA TIC UPDA TES?
To subscribe, consumers are required to text TWO words: the DOMAIN NAME that identifies
the ow ner of the ser vice and the KEYWORD that identifies the specific Advertiser fr om whom
they wish to receive promotional text messages. Example: If the domain name is PROMOBUX
and the advertiser's keyw ord is PIZZA, then the consumer must text the words PROMOBUX
PIZZA to the short code number 368266.
02. A FTER THE CONSUMER SENDS A REQUEST, WHAT HAPPENS NEXT?
The System automatically sends a reply, offering the consumer TWO options for receiving the
PRESS 1 - will enable the consumer to subscribe to receive automatic promotional updates
whereby the consumer is sent all FUT URE promotional offers from the specified advertiser.
PRESS 2 - will automatically and instantly send the consumer ONLY the most current
promotion offer of the advertiser. This is a one-time-only request and the consumer will NOT
receive any future updates.
03. WHAT HAPPENS IF THE CONSUMER SELECTS OPTION #1 TO SUBSCRIBE TO
If the consumer selects Option #1, the consumer would receive another text message
requesting them to verify their intention to subscribe. To do this, the consumer must reply
with the word "YES" to confirm their subscription. After that, the consumer is officially
subscribed. The entire pr ocess may take one to two minutes to complete.
04. WHAT HAPPENS IF THE CONSUMER SELECTS OPTION #2 TO RECEIVE THE
If the consumer selects Option #2, the system will automatically and instantly send the
consumer the most current promotional offer of the advertiser. This is a one-time-only
request and the consumer will not receive any future updates. If the consumer wants to
receive promotional updates later on, he/she must make another "Instant Request", or they
can subscribe in order to receive updates automatically.
05. HOW DOES SOMEONE UNSUBSCRIBE?
There are two ways to unsubscribe: (A) Send a text message that says "STOP" along with the
Domain Name and Keyword, or (B) After receiving a message fr om an advertiser, reply to the
text message with the word "STOP" to automatically unsubscribe.
06. WHAT IS "txt Npix" A ND HOW DO PEOPLE RECEIVE THE PICTURE?
txtNpix is a standard supported feature that enables your advertisers to include to their SMS
text message a link to a suppor ted image. People w ho have smar tphones can simply click on
the link to view the accompanying image. Instead of j ust sending a simple text message,
advertisers can now include an image which can enhance their marketing message and
attract more customers.
07. IS "t xt Npix" THE SAME AS MMS?
No. With MMS, the picture is an integral part of the text message, making MMS more
expensive to deliver and possibly cause the recipient extra fees. txtNpix sends the picture
separately through the Mobile Web, making it easily available to people with smartphones.
08. WHAT HAPPENS IF THE MOBILE CUSTOMER HAS A N ORDINA RY CELL PHONE?
If the recipient of the text message does not have smartphone, they will still be able to
receive the text message in full. However, their phone will not be able to click to view the
accompanying image. This is why, even with the txtNpix feature, advertisers must still write
their text message in a manner that is sufficiently comprehensive and effectively deliver their
09. WILL PEOPLE RECEIVE THE IMA GE WHETHER THEY CHOSE OPTION #1 OR
Yes. People will receive the adver tiser's text plus image whether they simply request to
receive the most current promotional offer of the advertiser (option#1), or subscribe to
receive updates (option #2).
10. IS THERE A DEMO THAT I CA N TRY?
Yes. From your cell phone, you can text the words PROMOBUX PIZZA and send to 368266
(DOTCOM). If you text to this demo service, you will get an idea of how the 2-in-1 SMS
request process wor ks. (Please note that this demo uses our new txtNpix feature. So, if you
are using a smartphone, you will also receive the accompanying image.)
PRIVATE-LABEL FIREBALL SMS WEBSITE
01. WHAT DO I NEED IN ORDER TO START MY MOBILE FIREBALL SMS SERVICE?
The key to getting started is to pick the DOMAIN NAME that you want to use. This domain
name will be used as your official Opt-in Code, as your Marketing Website, and as your
Mobile Fireball SMS Website.
02. WHAT DOES MY "WEBSITE" DO?
Your Website ... (1) Contains all the mobile system communications files needed to make
your domain name function as a mobile advertising deliver y system; (2) Your website
contains a Keyword Search & Registration Form which will enable potential Advertisers to
check the availability of a keywor d they wish to use; (3) Your website will be ecommerce-
enabled and will connect to your PayPal account, so your adver tisers can order and pay for
your ser vice; (4) Your website also has an Admin Back Office where you can login to manage
activities relevant to your service; and ( 5) Your website will also have a Client Back Office
where all your advertisers can login and send their advertising messages.
03. CA N I SEE A SAMPLE WEBSITE LIKE THE ONE YOU' RE GIVING ME?
Yes. Go to TEXTCOMBO.COM. This will give you an idea of how your ow n website will
appear. The design of your own website will be based on this template and cannot be
modified. If you want to create a cer tain look or require a website with a different billing
structure, we encourage you to design your own marketing website.
IMPORTA NT: The design of your marketing website is by itself just a collateral element of
our overall service. T he most important and most valuable aspects of our ser vice are NOT
VISIBLE T O YOU. This includes all the Mobile Communications functionalities that: (a) make
your Domain Name work with your Short Code number, (b) provide your Adver tisers a back
office to enable them to edit/modify/send their advertising messages, and (c) enable your
website to deliver ads via SMS Text Message.
04. CA N I SELECT A NY DOMA IN NA ME I WA NT FOR MY WEBSITE?
Yes. However, since your Domain name will also be used as your Opt-in Code, you should
consider the following: (a) Keep your domain name short, preferably 15 characters or less.
This will make it easier to remember and easier to type on a phone keypad; (b) Your domain
name can only be a DotCom, DotNet, or DotOrg - because these three are the only ones that
will work with the short codes we use.
05. I DO NOT HAVE A DOMA IN NA ME; WHAT SHOULD I DO NEXT?
You can go to http://FireURL.com/namecheap to check whether the domain name you want
to use is available. After that, go to our Domain Set-Up Form (at the Web address shown on
the email you'll receive after you or der your Fireball SMS System) and complete the form
accordingly. You have the option to register the domain name - on your own - using any
registry ser vice you want. Or, we can register your domain name for you at no extra charge.
However, we strongly recommend that you first check and make sure the domain name you
want to use is available.
06. SHOULD I REGISTER MY OW N DOMA IN NA ME OR SHOULD I LET FIREBA LL DO
IT FOR ME?
Registering your own domain name offers a lot of advantages, including the ability to choose
your own registrar and control the recor ds of your domain name for email and other
purposes. Plus, if you wish to transfer or sell the domain name later on, you have full access
to do whatever you want.
07. I ALREADY REGISTERED MY OWN DOMA IN NAME; WHA T SHOULD I DO NEXT?
If you already ow n a domain name, simply go to our Domain Set-Up Form (at the Web
address show n on the email that you'll receive after you order your Fireball SMS System) and
complete the form accordingly. After completing the form, you will be instructed to point the
DNS proper ties of your domain to our servers w here we will host your mobile advertising
website for you.
08. WHAT IF I AM ALREADY USING MY DOMA IN NA ME A ND IT HAS CONTENT?
If that's the case, keep your current website where it is and just register a NEW domain
name which we can use EXCLUSIVELY for your Mobile Fireball SMS website. Once you allot a
domain name for your Mobile Fireball SMS website, it will have to be hosted at our server and
you will NOT have any backdoor access to the website. You will not be able to add or make
changes to the content of the website.
09. WHAT IF I WOULD LIKE TO DESIGN MY OWN WEBSITE?
In that case, we recommend you use TWO domain names: (a) Use domain#1 for your
Fireball SMS System, which we will host and utilize for all mobile communications functions;
and (b) Use domain#2 as your main marketing website, which you can host on your own,
and design any way you want.
10. CA N I CUSTOMIZE THE MA IN GRA PHICS OF MY WEBSITE?
Yes. From your admin back-office, you will be able to upload your own custom banner w hich
appears on the ver y top of the main page of your website. This is the only image that you
can customize and update any time you want. If you do not have a custom banner, we have
stock designs that you can use.
11. CA N FIREBALL MAKE MY WEBSITE JUST BLA NK OR POINT TO MY SELF-
Yes, we can. This situation usually comes up when a Publisher wishes to design and host
their ow n marketing website. We can have the website we are hosting to display a blank
screen, or we can have it point to another URL, which can be the mar keting website that you
design and host on your own.
12. CA N I HAVE A N EMA IL ADDRESS USING MY DOMA IN NA ME THAT YOU' RE
We will NOT program any custom email address involving the domain name that we are
hosting and using for your Fireball SMS System. It would be better for you to use another
domain name or email service as your email address for your mar keting or cus tomer-contact
01. WHY DO YOU REQUIRE A PAYPAL EMAIL FROM ME?
As an added OPT IONAL feature, we've included an "order page" to the basic Website that we
create and host for you. This order page has an order button that will automatically connect
an advertiser to your PayPal account, giving them the ability to order your service and pay
with a major credit card - Visa, Mastercard, Amex, Discover - or pay with their PayPal
02. CA N I CHA NGE THE AMOUNT I WA NT PAYPAL TO CHARGE MY ADVERTISERS?
Yes. In your Admin Back Office, you will find a form that will enable you to make changes to
the amount you want to charge your advertisers. You can charge both by-the-MONT H and
by-the-YEAR, w hich gives your advertising clients the opportunity to choose w hich way they
prefer to pay for your ser vice.
03. HOW MUCH SHOULD I CHARGE?
As the ow ner of your own Mobile service, you can char ge your advertisers any rate you want.
However, based on our observation of competitive industry pricing, we recommend $59 Per
MONTH or $599 Per YEAR. This pricing is extremely competitive considering that you're
offering your advertisers a 2-in-1 SMS delivery of UNLIMITED messages to UNLIMITED
consumers with NO per-message fee whatsoever.
04. I DO NOT HAVE A PAYPA L ACCOUNT; WHA T SHOULD I DO NEXT?
Setting up a PayPal account is EASY and FREE. Click here: ( www.paypal.com) to sign up.
05. I ALREADY HAVE A PAYPAL ACCOUNT; WHAT SHOULD I DO NEXT?
If you already have a PayPal account, simply login to your website's ADMIN Back Office and
click on "Update/Modify Account Information" from the main menu. From there, you can
enter your PayPal account email address as well as the prices you wish to charge for your
06. I ONLY HAVE A REGULAR MERCHA NT ACCOUNT: WHA T SHOULD I DO NEXT?
In this case, you have TWO options: (1) Get a PayPal account and you can pr ogram your
website's order button accordingly. (2) Design your ow n mar keting website and use your
merchant account to bill your advertisers. Please note that if you plan to take this route, you
must have adequate knowledge of HTML and whatever other programming your merchant
account requires. We do NOT provide any suppor t or coaching on this matter as this is
beyond the scope of our service.