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					ROBERSON DESIGN FSS pricelist                                           Contract no. GS-07F-0385T




                           Federal Supply Service
                Authorized Federal Supply Schedule Price List


On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option
 to create an electronic delivery order are available through GSA Advantage!, a menu-driven database
              system. The INTERNET addresses GSA Advantage! Is: GSAAdvantage.gov.

                             Schedule for:
     SCHEDULE 541 – ADVERTISING & INTEGRATED MARKETING SOLUTIONS
                                (AIMS)

                                     FSC GROUP 541 Part I

                              Contract Number: GS-07F-0385T

   541-4F: Commercial Art and Graphic Design Services (Small Business Set-Aside)
         541-3: Web Based Marketing Services (Small Business Set-Aside)


   For more information on ordering from Federal Supply Schedules click on the FSS
                    Schedules button at http://www.fss.gsa.gov.

                Contract period: May 17, 2007 through May 16th, 2012


                                       Roberson Design
                                       415 11th Street, NE
                                   Washington, DC 20002-6121

                                POC: Antonio Roberson, President
                                   (202) 546-2260 (Telephone)
                                      (202) 546-0947 (Fax)
                                    info@robersondesign.com
                                 http://www.robersondesign.com



                                         Business type:
                                         Small Business
                                  Small Disadvantaged Business
                                           8a Business


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ROBERSON DESIGN FSS pricelist                               Contract no. GS-07F-0385T
                              CUSTOMER INFORMATION

1a. Table of awarded special item number(s):

            541-4F: Commercial Art and Graphic Design Services (Small Business Set-
                Aside)

            541-3: Web Based Marketing Services (Small Business Set-Aside)

1b. Identification of Lowest Price Model Number and Price for each SIN:

            541-3: Web Based Marketing Services (Small Business Set-Aside)

2.Maximum order per SIN:

            All SIN(s) $1,000,000.00

3.Minimum order:

            All SIN(s) $100.00

4.Geographic coverage (delivery area):

            Domestic - The 48 Contiguous States, Washington D.C., and U.S. Territories

5.Point(s) of production:

            Washington, DC – District of Columbia

6.Discount from list prices or statement of net price:

            5% off commercial rates

7.Quantity discounts:

            None

8.Prompt payment terms:

            1% - 15 days, Net 30

9a.Notification that Government purchase cards are accepted at or below the micro-
                  purchase threshold.

            Yes, accepted

9b.Notification whether Government purchase cards are accepted or not accepted above
                 the micro-purchase threshold.

            Yes, accepted

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ROBERSON DESIGN FSS pricelist                            Contract no. GS-07F-0385T
10.Foreign items (list items by country of origin):

            None

11a.Time of delivery:

            Upon task order

11b.Expedited Delivery:

            Call for availability

11c.Overnight and 2-day delivery:

            Call for availability

11d.Urgent Requirements:

            Call for availability

12.F.O.B. point(s):

            Origin

13.Ordering address(es):

            Roberson Design

            415 11th St NE

            Washington, DC 20002-6121

14.Payment address(es):

            Roberson Design

            415 11th St NE

            Washington, DC 20002-6121

15.Warranty provision:

            Not Applicable

16.Export packing charges, if applicable.

            N/A

17.Terms and conditions of Government purchase card acceptance:


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ROBERSON DESIGN FSS pricelist                                 Contract no. GS-07F-0385T
            N/A

18.Terms and conditions of rental, maintenance, and repair:

            N/A

19.Terms and conditions of installation:

            N/A

20.Terms and conditions of repair parts:

            N/A

20a.Terms and conditions for any other services:

            N/A

21.List of service and distribution points:

            N/A

22.List of participating dealers:

            N/A

23.Preventive maintenance:

            N/A

24a.Special attributes such as environmental attributes:

            N/A

24b.If applicable, indicate that Section 508 compliance:

            N/A

25.Data Universal Number System (DUNS) number:

            19-6542146

26. Notification regarding registration in Central Contractor Registration (CCR)
database.

           Roberson Design is registered in the CCR database. The registration is valid
through 03/30/2008.




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ROBERSON DESIGN FSS pricelist                                       Contract no. GS-07F-0385T

                             ROBERSON LABOR RATES FOR GSA


                LABOR TITLE                                    GSA HOURLY RATE
             1. Project Manager                                     $143.57
             2. Creative Director                                   $239.28
                3. Art Director                                     $143.57
      4. Principal Marketing Specialist                             $143.57
       5. Senior Marketing Specialist                               $105.28
           6. Marketing Specialist                                  $105.28
  7. Media Buyer / Manager / Researcher                             $105.28
            8. Market Researcher                                    $105.28
          9. Production Specialist                                  $105.28
              10. Photographer                                      $191.43
        11. Photographer’s Assistant                                 $57.43
       12. Senior Copy Writer /Editor                                $64.56
          13. Copy Writer / Editor                                   $49.65
   14. Webmaster / Multimedia Designer                              $105.28
        15. Senior Graphic Specialist                                $74.76
            16. Graphic Specialist                                   $50.21
         17. Administrative Support                                  $71.78


                       DETAILED DESCRIPTIONS OF LABOR FOR GSA

1. Project Manager                                                              $143.57 / Hour

Description of Labor: Provides guidance and direction and supervision of multiple complex
projects and principle liaison responsibilities with client on all business, technical and cost
matters for task project design planning, scheduling and implementation. Directs completion of
projects and quality control plans to ensure all projects are completed within estimated time
frames, budget and quality control constraints. Coordinates project specific efforts and reviews
work products for completeness and adherence to client’s standards. Minimum Experience:
Seven years of experience in the area of program management. Minimum Education: Bachelor
Degree or equivalent work experience.

Education Requirements: Bachelor Degree in Print Management or Graphic Design. 5 years of
professional experience working in the commercial art industry.


2. Creative Director                                                            $239.28 / Hour

Description of Labor: Plans and manages highly visible program operations, including technical
support involving multiple projects/task orders and personnel at diverse locations. Coordinates
planning and execution of all program activities and effectively interface with all levels of
management. Directs program activities to implement and manage projects and meet with
senior government officials regarding status of project activities, as well as problems, issues, or

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ROBERSON DESIGN FSS pricelist                                       Contract no. GS-07F-0385T
conflicts requiring resolutions. Experience: Ten years of experience including three years of
management experience. Education: Bachelor of Arts in Advertising or Graphic Design, or
equivalent work experience.

Education Requirements: Bachelor Degree in Fine Arts, Concentration in Visual
Communication or Graphic Design. 3-5 years of professional experience working in the
commercial art industry.


3. Art Director                                                                 $143.57 / Hour

Description of Labor:        Plans and manages highly visible program operations, including
technical support involving multiple projects/task orders and personnel at diverse locations.
Coordinates planning and execution of all program activities and effectively interface with all
levels of management. Oversees all projects and quality control and quality assurance plans.
Directs program activities to implement and manage projects and meet with senior government
officials regarding status of project activities, as well as problems issues, or conflict requiring
resolutions. Experience: Seven years of experience including three years of management
experience. Education: Bachelor of Arts in Advertising or Graphic Design or equivalent work
experience.

Education Requirements: Bachelor Degree in Fine Arts, Concentration in Visual
Communication or Graphic Design. 2-3 years of professional experience working in the
commercial art industry.


4. Principal Marketing Specialist                                               $143.57 / Hour

Description of Labor: Develops, directs and manages corporate communications program
involving advertising and collateral materials. Defines target markets and creates long-term
marketing plans. Develops and outlines overall corporate strategies. Provides tailored services,
develops evaluation tools, and monitors public response. Produces annual marketing proposals,
defining advertising for all media, public service announcements, and public relations. Manages
budget, schedules and timelines. Provides day-to-day media monitoring and trends analysis.
Develops media strategies, provides counsel and serves as spokesperson, as required. Minimum
Experience: Seven years of experience of program management. Minimum Education: Bachelor
Degree or equivalent work experience. Responsible for supervising Senior Marketing Specialist.

Education Requirements: Bachelor Degree in Marketing or Advertising. 5 years of professional
experience working in the commercial art industry.


5. Senior Marketing Specialist                                                 $105.28 / Hour

Description of Labor: Develops, directs, and manages strategic plans, and provides tailored
services involving advertising and collateral materials in support of corporation communications.
Defines target markets and develops marketing and media plans, launch strategies, product
positioning, messages, and creative tactical ideas supporting client objectives. Communicates
products to electronic, print, and Internet media. Identifies, negotiates, and manages
advertising media purchases. Conducts staff media training. Minimum Experience: Seven years

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ROBERSON DESIGN FSS pricelist                                        Contract no. GS-07F-0385T
of experience of program management. Minimum Education: Bachelor Degree or equivalent
work experience.

Education Requirements: Bachelor Degree in Marketing or Advertising. 2-3 years of
professional experience working in the commercial art industry.


6. Marketing Specialist                                                          $105.28 / Hour

Description of Labor: Develops, directs and manages corporate communications program
involving advertising and collateral materials. Defines target markets and creates long term
marketing plans. Develops and outlines overall corporate strategies. Provides tailored services,
develops evaluation tools, and monitors public response. Produces annual marketing proposals,
defining advertising for all media, public service announcements, and public relations. Manages
budget schedules and timelines. Provides day-to-day media monitoring and trends analysis.
Develops media strategies, provides counsel, and serves as spokesperson, as required. Minimum
Experience: Seven years of experience of program management. Minimum Education: Bachelor
Degree or equivalent work experience.

Education Requirements: Bachelor Degree in Marketing or Advertising. 2 years of professional
experience working in the commercial art industry.




7. Media Buyer/Manager/Researcher                                                $105.28 / Hour

Description of Labor: This person identifies and evaluates distribution opportunities and set
up media campaigns with the goal of profitable lead generation for specific clients. The Media
Buyer will actively monitor the performance of campaigns and make recommendations to
maximize success and outcomes.

Education Requirements: Bachelor Degree in Marketing or Advertising. 2 years of professional
experience working in the commercial art industry.


8. Market Researcher                                                             $105.28 / Hour

Description of Labor: Market researcher prepare studies and surveys, analyze demographic
information and purchasing histories, review the factors that affect product demand, and make
recommendations to manufacturing and sales forces about the market for their product. This
multifaceted job requires financial, statistical, scientific, and aesthetic skills, as well as common
sense. Market researchers work on projects that proceed in stages.

Education Requirements: Bachelor Degree in English or Journalism. 2 years of professional
experience working in the commercial art industry.




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ROBERSON DESIGN FSS pricelist                                       Contract no. GS-07F-0385T

9. Production Specialist                                                         $105.28 / Hour

Description of Labor: Develops, creates, and produces graphic for broadcast, including
promotional graphics, as well as graphs and charts. Creates multimedia productions on editing
equipment, including short and long form public service announcements; documentaries; and
historical, and scientific, and cultural presentations. Dubs and edits Beta and 8-mm video on
VHS tapes. Catalogues and maintains tape library. Creates still photos from implemented
presentations. Is familiar with a variety of production software and products. Four years of
experience in the filed. Minimum Education: Associates Degree or equivalent work experience.

Education Requirements: Bachelor Degree in Fine Arts, Concentration in Visual
Communication, Graphic Design or Print Management. 2-3 years of professional experience
working in the commercial art industry.


10. Photographer                                                                 $191.43 / Hour

Description of Labor: Organizes, manages, and conducts photo shoots for marketing
communications materials. Creates effective images in color and in black and white using both
SLR and digital Cameras. Processes chromatic and monochromatic film and paper. Scans images
and maintains image library. Acquires photos and prepares images for use in newsletters, print
advertising, information products, and historical records. Works in a variety of lighting scenarios,
both in the studio and in the field. Coordinates closely with editors and producers in other media
to crate or locate appropriate images. Transfers images to a digital format. Takes photos as
required and, when necessary, arrange lighting and coordinates with stylists, art directors, and
make up artists. Is familiar with imaging software. Possesses advanced, hands on experience
with manual and digital cameras and processors. Two years of experience in the field. Minimum
Education: Associates Degree or equivalent work experience.

Education Requirements: Bachelor Degree in Fine Arts, Concentration in Photography. 3-5
years of professional experience working in the commercial art industry.


11. Photographer’s Assistant                                                      $57.43 / Hour

Description of Labor: Assistants must do whatever is necessary to ensure that the
photographic shoot runs smoothly. This may involve ordering film, preparing sets, checking that
all equipment is functioning, setting up lighting, taking meter readings, keeping records, and
taking film to and from the laboratories. On location it may involve checking out the site in
advance, organizing transport, setting up equipment, and sourcing a local laboratory. When
working digitally, Assistants may be expected to download and optimize files, or to scan film
origination.

Education Requirements: Associate Degree in Fine Arts, Concentration in Visual
Communication or Graphic Design. 1 year of professional experience working in the commercial
art industry.




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ROBERSON DESIGN FSS pricelist                                       Contract no. GS-07F-0385T

12. Senior Copy Writer/Editor                                                   $64.56 / Hour

Description of Labor: Develops, directs and manages the editorial aspects of internal and
external communication programs. Works closely with the client and strategic planners to define
communications objectives and to ensure requirements are achieved. Creates a wide variety of
written materials o promote public understanding of client programs and products. Integrates
risk-communications techniques to determine content, tone, and manner of communication in a
high-demand, fast-paced environment. Develops concepts and writes copy of newsletters, press
releases, brochures, TV and radio announcements, direct mail pieces, print ads, external print
outlets, and online delivery including web-site content. Applies writing principles consistent with
the product. Evaluates ad edits copy as required. Four years of experience in the field. Minimum
Education: Bachelor Degree or equivalent work experience.

Education Requirements: Bachelor Degree in English or Journalism. 4-5 years of professional
experience working in the commercial art industry.


13. Copy Writer/Editor                                                           $49.65 / Hour

Description of Labor: Determines requirements and creates copy for internal and external
communications. Works in a high-, fast-paced environment. Develops concepts and writes copy
for newsletters, press releases, brochures, TV and radio announcements, direct mail pieces,
print ads, external print outlets, and online delivery including web-site content. Works closely
with strategic planners to produce a variety of communications materials. Integrates technical
details with creative vision to write accurate and distinctive copy. Applies writing principles
consistent with the product. Edits copy as required and responsible for copy development from
the conceptual stage through completion of the product. Two tears of experience in the field.
Minimum Education: Associates Degree or equivalent work experience.

Education Requirements: Bachelor Degree in English or Journalism. 4-5 years of professional
experience working in the commercial art industry.

14. Webmaster/Multimedia Designer                                              $105.28 / Hour

Description of Labor: Manages and develops website by creating content, design coding,
adapting existing content to a web friendly format, creating and maintaining logical structure of
the new and diverse information into a web language such as HTML. Processes images for size,
resolution, and format. Researches, evaluates for content, creates, and develops multimedia
presentation from inception to distribution. Possesses extensive knowledge of graphic design and
web based software applications. Four years of experience in the field Minimum Educational
Bachelor Degree or equivalent work experience. This person is also proficient in presentation
slide production and motion graphics programs.

Education Requirements: Bachelor Degree in Fine Arts, Concentration in Visual
Communication or Graphic Design. 2-3 years of professional experience working in the
commercial art industry.




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ROBERSON DESIGN FSS pricelist                                     Contract no. GS-07F-0385T

15. Senior Graphic Specialist                                                  $74.76 / Hour

Description of Labor: Lead Designer responsibilities for delivery of multiple media and graphic
products and services. Organizes, directs, manages, and instructs subordinates in the advance
aspect of creating and producing graphics for broadcast, promotional graphics to support the
project. Develops, creates and manages research to determine content and placement of client
products or message in print and electronic media. Experience with software packages and pre-
press production. Creates a wide variety of written and graphic materials to promote products
and programs and works closely with the client and strategic planners to define objects and
ensure requirements are achieved. Minimum Experience: Four years of experience in filed.
Minimum Education. Associates Degree or equivalent work experience.

Education Requirements: Bachelor Degree in Fine Arts, Concentration in Visual
Communication or Graphic Design. 3-5 years of professional experience working in the
commercial art industry.


16. Graphic Specialist                                                         $50.21 / Hour

Description of Labor: Designs graphics materials for multiple delivery methods, including CD-
ROM, web, and print materials, which may include newsletters, brochures, advertisements, and
marketing collateral, Assists senior designer in developing templates, graphics standards, style
guides, and procedures to support in house production team and outside vendors. Possesses
knowledge of print production and experience with software packages and pre-press production.
Minimum Experience: Two years of experience in the field. Minimum Education: Associates
Degree or equivalent work experience.

Education Requirements: Bachelor Degree in Fine Arts, Concentration in Visual
Communication or Graphic Design. 2-3 years of professional experience working in the
commercial art industry.


17. Administrative Support                                                    $71.78 / Hour

Description of Labor: Coordinates, administers and assists in the production and preparation
of deliverables and maintains schedules. Administers and performs administrative tasks such as
word processing, graphics and spreadsheet development. Maintains schedules and provides
administrative support to staff to include research and analytical support for the entire team
project. Has outstanding planning, organizational and teaming skills. Two years of experience in
the field. Minimum Education: Associates Degree or equivalent work experience.

Education Requirements: High Diploma, 2 years of professional experience working in an
office environment.




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