and Internal Organization
1 Define management and 5
Contrast the types of business
the skills necessary for decisions and list the steps in the
managerial success. decision-making process.
Explain the role of vision and
2 6 Define leadership and compare
ethical standards. different styles of leadership.
Summarize the benefits of Discuss the meaning and
3 planning and distinguish strategic, 7 importance of corporate
tactical, and operational planning. culture.
Describe the strategic planning Identify forms of departmentalization
process. and types of organization
Management is the process of achieving
organizational objectives through people and
• Develop long-range
strategic plans for the
• Inspire executives and
employees to achieve their
vision for the company’s
• Focus on specific
operations, products, or
customer groups within
• Responsible for
plans and procedures to
implement the firm’s
• Implement the plans
by middle managers.
• Responsible for non-
• Motivate workers to
accomplish daily, weekly,
and monthly goals.
→ Technical skills
Manager’s ability to understand and use the techniques,
knowledge, and tools and equipment of a specific discipline
→ Human skills
Interpersonal skills that enable a manager to work effectively
with and through people.
→ Conceptual skills
Ability to see the organization as a unified whole and to
understand how each part of the overall organization
interacts with other parts.
• Process of determining • Evaluating an organization’s
courses of action for achieving performance to determine
organizational objectives. whether it is accomplishing
1) Establish performance
• Blending human and material standards.
resources through a formal 2) Monitor actual performance.
structure of authority.
3) Compare actual
Directing performance with
• Guiding and motivating
employees to accomplish 4) Take corrective action if
organizational objectives. required.
• Vision is the perception of marketplace needs and
the methods an organization can use to satisfy them.
– Must be focused yet adaptable to changes
in the business environment.
• Long-term success is also tied to the ethical
standards that top executives set.
– High ethical standard can also encourage, motivate,
and inspire employees to achieve goals.
• There are different types and levels of plans
• Organizations should have a
comprehensive planning framework.
– From mission statement to objectives and goals
– Narrow functional plans
• Plans outline the steps the company will
take to meet outlined goals and objectives.
• Decision making is the process of recognizing a
problem or opportunity, evaluating alternative
solutions, selecting and implementing an alternative,
and assessing the results.
• Programmed decision involves simple, common
problems with predetermined solutions.
• Nonprogrammed decision involves a complex,
unique problem or opportunity with important
consequences for the organization.
• Leadership is the ability to direct or inspire
people to attain organizational goals.
• Involves the use of influence or power.
• Three traits are common among many
– Objectivity in dealing with others
Make decisions on own without
Involve employees in decisions,
delegate assignments and ask
employees for suggestions.
Leave most decisions to employees.
Organizations system of
principles, beliefs, and values.
communications networks, and
workplace environments and
practices all influence corporate
• Organization: structured grouping of people working together to
achieve common goals.
• Three key elements:
– Human interaction
– Goal-directed activities
• Product departmentalization: organized based on the goods
and services a company offers.
• Geographical departmentalization: organized by geographical
regions within a country or, for a multinational firm, by region
throughout the world.
• Customer departmentalization: organized by the different
types of customers the organization serves.
• Functional departmentalization: organized by business
functions such as finance, marketing, human resources, and
• Process departmentalization: organized by work processes
necessary to complete production of goods or services.
• Delegation is the act of assigning work activities to subordinates.
– The responsibility and the necessary authority for completing the tasks.
– Employees have accountability, or responsibility for the results of the way
they perform their assignments.
– Authority and responsibility move down; accountability moves up.
• Span of management is the number of subordinates, or direct
reports, a supervisor manages.
• Centralization: decision making is retained at the top of the
• Decentralization: decision making is located at the lower levels.
Many firms believe it enhances their flexibility and responsiveness to
• Oldest and simplest form; direct flow of authority from CEO
• Chain of command indicates who directs which activities and
who reports to whom.
• Combines line departments and staff departments.
• Line departments participate directly in decisions that affect
the core operations of the organization.
• Staff departments lend specialized technical support.
• Authority and responsibility are in the
hands of a group of individuals.
• Often part of a line-and-staff structure.
• Often develop new products.
• Tend to act slowly and conservatively.
• Often make decisions by compromising
conflicting interests rather than choosing
• Project management structure that links employees from
different parts of the organization to work together on specific
• Employees report to a line manager and a project manager.
• Flexibility in adapting to • Integrating skills of many
changes. specialists into a coordinated
• Focus on major problems or
products. • Employee frustration and
confusion over reporting to two
• Outlet for empoyees’ creativity