SORRELL COLLEGE OF BUSINESS VISION STATEMENT
Sorrell College of Business will be the first choice for higher business education
students in their quest to succeed in a dynamic and global economy. Sorrell
College of Business will create the model for 21st century business education and
SORRELL COLLEGE OF BUSINESS MISSION STATEMENT
Through operations that span the State of Alabama, the United States, and the
world, Sorrell College of Business equips our students with the knowledge, skills,
abilities and competencies to become organizational and community leaders who
make a difference in the global village and global economy. Through this
endeavor, we serve students, employers, faculty, and Troy University at large as
well as the local and global communities.
COURSE TITLE BUSINESS COMMUNICATION
COURSE NUMBER BUS 3382: TBWA, TCWA , TFWA OR TZWA
COURSE DESCRIPTION AND OBJECTIVES
The course involves the development and use of skills in critical analysis and
composition of business and personal communications. This includes evaluating the
mechanics and content of letters, reports and memoranda.
The purpose of the course is to introduce the student to all aspects of written,
electronic and oral communication applicable to the business world. Both theoretical
knowledge and practical experience in business communications are included as part of
Upon completion of the course the student should be able to:
A. Correctly select, plan and compose letters, resumes, memoranda
B. Explain business communication concepts, methodologies and
C. Plan and deliver a well organized oral presentation
D. Participate effectively in business discussions with peers
E. Critically review work, accept suggestions and make revisions
F. Discuss essential facets of intercultural business communication.
COURSE TERM - SPRING 2010
Successful completion of ENG 1102 or 1104
COURSE SCHEDULE (DAYS AND TIME)
MWF - TBWA - 08:00 AM - 08:50 AM McCartha 120
MWF – TEWA – 09:00 AM - O9:50 AM, McCartha 120
MWF – TFWA – NOON - 12:50 PM, McCartha 120
T Th TUWA – 02:30 PM - 03.45 PM, GAB 302
James M. Orendorff, J.D.
INSTRUCTOR’S OFFICE HOURS
MWF 8:00 AM – 2:00 PM unless teaching class, or by appointment
INSTRUCTOR’S OFFICE LOCATION – 203 McCARTHA HALL
INSTRUCTOR’S OFFICE TELEPHONE - 334.670.3290
INSTRUCTOR’S E-MAIL - email@example.com
COURSE REQUIRED TEXT
GUFFEY, BUSINESS COMMUNICATION, 8T H ED
COURSE RELATED MATERIALS
The university library, in addition to the Internet, has substantial additional
informative and instructive materials applicable to the subject matter of this
course. Group study rooms, on an as available or reserved basis, are available at
the library. Do not hesitate to make use of the available resources and research
facilities, and if in doubt make inquiry of the instructor.
COURSE SUPPORT MATERIAL
There are available to those with appropriate needs, support classes at Computer
Works, Writing Center, Tutorial Lab, ESL and the American Idiom etc. See the
instructor if you are interested.
1. Socratic Method: Instruction will include the ―Socratic Method‖ of
dialogue between the students and instructor examining the principles under
consideration. Each student is expected to have read the relevant mate rial for
the class, considered the concepts individually as well as in a study group and
be prepared to discuss aspects of the course as scheduled. The instructor’s
presentation will not necessarily cover all material of the course for which the
student is held responsible.
Students are arbitrarily assigned to a study group or team and it is
arbitrarily assigned a subject for written and oral reports. Development of a
business- like ability to handle the situation and work in such an atmosphere is
part of the course.
2. Classes: Classes will be a combination of the instructor’s leadership
and supervision of class discussion on the applicable chapter material, and
presentation and class evaluation of team prepared written and oral reports of
3. Grades: Final grades are A – for outstanding performance, B – for
excellent performance, C – for adequate performance, D – for barely passing
performance, and F – for failure to perform at an acceptable level. The standard is
set by the instructor. Inquiry is welcomed, but a grade challenge will be
considered solely after receipt of an explanatory memorandum in proper form.
Combined grades of the five scheduled tests are one half of a student’s
grade for the course. Combined grades for the reports due near the end of the
semester represent the substantial balance of the student’s grade.
Homework/quizzes, chapter presentations and class participation, i.e.,
discussions and demeanor, are considered by the instructor in assessing the
propriety of each student’s final grade.
The scheduled tests (including a comprehensive final examination) are
derived from the text.
The graded reports are based on the use of the principles of the course
applied to student development and presentation of information concerning the
assigned subject. The reports are:
(a) an individual informal memorandum on the student’s team experience ,
not to exceed three pages,
(b) a team developed formal report, with a ―body‖ of not less than ten
pages, on an assigned subject,
(c) a team developed informal memorandum on meeting the criteria check
list, a part of this syllabus, and the course principals used in preparing the
formal report not to exceed ten pages, and
(d) a team developed oral report on the assigned subject of not less than
4. Student Participation. Effective communication with peers and
supervision or coordination of other’s work is part of the business communication
course evidenced in the arbitrarily assigned group work. In addition, relating to
authority figures requires similar development and exercise of communication
skills. It is the student’s responsibility to become known to the instructor as an
authority figure, through oral, electronic and written communication.
5. Homework: Homework entails reading and understanding the principles
of the assigned chapters and, as appropriate, individual or team (as applicable)
preparation of an informal memorandum for each unit to be an analysis of the
important unit of not less than ten pages in length, and an assigned chapter team
oral report presentation. These efforts are for experimentation and do not directly
lead to quantification of a grade - efforts are recognized though.
To assist in class participation, graded quizzes may replace discussion
if the class is not timely prepared to discuss the principles of the chapter
6. Due Dates: Every memorandum is due on the scheduled due date All
homework, to receive full credit, must be turned in on the date scheduled and
prior to the beginning of class on that date. All memoranda and reports must have
the student’s name or study group in the upper right hand corner. Evaluation will
be in the format as set forth on the attached evaluation criteria sheet.
7. Tests: At the end of the first unit, ―first test‖ will be an individual student
prepared memoranda, using the applicable principles of text including the criteria
check sheet and memoranda forms that are part of this syllabus. The subject will
be that student’s college career goals and applicable extra-curricular experience.
The personal memorandum should not be more than three pages.
Thereafter tests will be held following completion of each unit. The non—
final tests will be 50 minutes of 25 true/false, 25 multiple choice and 5 essay
questions. Other than the individual personal memo (first test) all test essay
ans wers must be in ink and in a “Blue Book.” Only a “Scranton Card” may
be used foe answe ring the true/false, multiple choice questions. All test answer
papers in the upper right hand corner (excluding Scantron cards) must clearly
state, on the front, the student’s name, date of examination and class time.
8. Study Groups: The implementation and regular meeting of the arbitrarily
assigned study groups or teams for this course is strongly suggested. Study groups
will be formed, arbitrarily, at an appropriate time, for memoranda and report
preparation and to develop skills of working together as a team, for the balance of
9. Formal Report Subject: At the time of study group assignment the
subject for the study group’s formal report will also be made. The subject will be
arbitrarily assigned by the instructor. It is intended that each student will fully
participate in the team effort so that the businesslike experience of working with
others on topics, neither of which the student is acquainted, can be fully
10. Classroom Behavior: Students are expected to act at all times with
appropriate and businesslike respectful behavior. This includes, in the classroom,
a student’s rudeness to others or other unacceptable behavior, by action, attitude,
comment or dress. Poor behavior is inappropriate business communication
FOOD OR DRINK IN THE CLASSSROOM IS NOT ALLOWED AT
THE BACK ROW OF SEATS IS RESERVED FOR THOSE WHO ARE
11. Course Schedule: The course schedule for the semester is attached.
The five scheduled examinations cover the following chapters:
First test: Unit 1, etc.
Second test: Unit 2
Third test: Unit 3
Fourth test: Units 4 and 5
Fifth test: Comprehensive final.
12. Missed Examinations: THERE ARE NO MAKE UP EXAMINATIONS
for missed tests. Once during the semester if a test is to be missed, arrangements
can be made to take the test prior to the scheduled test date. Otherwise, once
during the semester other than the final, if a test is missed, with a valid excuse, a
not less than three page memoranda on an assigned topic and a ―take home‖ test
may be substituted. If done well it will be treated as a ―pass,‖ if not, or if not
returned within a week of returning to school, it will be treated as a ―F.‖
13. Reports/Memoranda: There are approximately 10 memoranda to be
prepared, one for each text unit and four topic reports. This includes the team or
study group responsibility for a chapter oral reports These unit and chapter related
team efforts, except as otherwise stated, are not graded, but are used for
instruction evaluation (Be aware that their preparation and timely filing are noted
for grading purposes). Reports graded are two individual personal reports (one -
the first test, discussing goals etc., and a second relating to experience gained), a
team prepared formal report on an assigned topic, an oral report on the same topic
with a memorandum explaining the principles of the course used in the topic
14. Attendance Policy: All classes commence promptly at the time stated.
Late arrival is disrespectful and to be avoided. Chronic (more than three
unexcused classes missed) non-attendance or chronic tardiness (more than three)
will be deemed unacceptable. This behavior affects a student’s performance and
will be appropriately reflected in the student’s final grade. Excused absences or
tardiness require an explanatory ―e- mail‖ in proper memorandum form from the
student within the week of the missed class or the behavior will be considered as
15. Incomplete work policy: Incomplete and missed examinations otherwise
meeting the criteria for a make up, such as an accepted written excuse, will
require appropriate completion not later than one week after the assigned due date
with a reducing adjustment of the student’s applicable grade reflecting the
situation. A student’s failure to meet the extended time arrangement, and
unexcused missed examinations, will result in a grade of an ―F‖ for the work or
16. Anti-cheating policy: See the Troy University Student Handbook. All
work is expected to be that of the named student(s). Team or group activities will
require the full participation of each member, for each member to get the credit
earned. Plagiarism and other forms of fraudulent behavior are not acceptable and
such unacceptable behavior will be appropriately reflected in the student’s grade.
17. ADA and other statements of policy: Any student, whose disabilities fall
within ADA, must inform the instructor at the beginning of the term of any
special needs of equipment necessary to accomplish the requirements of this
AMERICANS WITH DISABILITIES ACT: Troy University supports
Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities
Act of 1990, which insure that postsecondary students with disabilities have equal
access to all academic programs, physical access to all buildings, facilities and
events, and are not discriminated against on the basis of disability. Eligible
students, with appropriate documentation, will be provided equal opportunity to
demonstrate their academic skills and potential through the provision of academic
adaptations and reasonable accommodations. Further information, including
appropriate contact information, can be found at the link for Troy University’s
Office of Human Resources at
Students who have or may be dealing with a disability or learning difficulty
should speak with the instructor, contact the Adaptive Needs Office or call 670-
3220. Various accommodations are available through the Adaptive Needs
The faculty in the School of Business makes every effort to accommodate unique
and special needs of students with respect to language, speech, hearing, vision
seating or other possible disabling conditions. Please notify the instructor the first
class day of any special needs
Dates of importance:
January 6 classes begin
January 11 last day to add or drop a class
January 16 MLK holiday
March 8 - 14 Spring Break
April 27 classes end
April 28 Dead Day
* BUT FOR THE PERSONAL EXPERIENCE REPORTS, AFTER TEAM AND
TOPIC ASSIGNMENT UNIT AND CHAPTER MEMORANDA WILL BE BY
* TEAM ORAL CHAPTER PRESENTATION WILL BE ON THE SECOND
DAY OF CHAPTER CONSIDERATION
* MANDATORY ATTENDANCE BY ALL STUDENTS IS REQUIRED
DURING TEAM TOPIC ORAL REPORTS.
CELL PHONE AND OTHER ELECTRONIC DEVICES: Use of any electronic
devise by students in the instructional environment is prohibited unless explicitly
approved on a case-by-case basis by the instructor of record or by the Office of
Disability Services in collaboration with the instructor. Cellular phones, pagers,
and other communication devices may be used for emergencies, however, but
sending or receiving non-emergency messages is forbidden by the University.
Particularly, use of a communication device to violate the Troy University
―Standards of Conduct‖ will result in appropriate disciplinary action (See the
In order to receive emergency messages from the University or family members,
the call receipt indicator on devices must be in the vibration mode or other
unobtrusive mode of indication. Students receiving calls that they believe to be
emergency calls must answer quietly without disturbing the teaching
environment. If the call is an emergency, they must move unobtrusively and
quietly from the instructional area and notify the instructor as soon as reasonably
possible. Students who are expecting an emergency call should inform the
instructor before the start of the instructional period.
a. Memorandum form:
MEMORANDUM (AUTHOR’S NAME)
(TEAM NUMBER )
DATE: (DUE DATE) (TIME OF CLASS )
TO: (INTENDED RECIPIENT)
RE: (SUBJECT OF MEMO)
(Must be included:
A INTRODUCTION INCLUDING TOPIC AND PURPOSE OF MEMO
With a clear, concise and compelling statement or the topic
and purpose of the memorandum)
b. EVALUATION CRITERIA CHECK LIST & FORMAT FOR BUSINESS
DATE: [when was presentation made]
MESSAGE: [what was the subject]
PRESENTER(S): [who is the author and who made the presentation]
1. AUDIENCE’S ATTENTION SEIZED?
2. AUDIENCE’S INTEREST MAINTAINED?
3. THEME DEVELOPED & MAINTAINED?
4. AUDIENCE REACTION AS INTENDED?
5. CORRECT FORM, MECHANICS ETC. USED?
6. TOPIC CLEARLY STATED?
7. PURPOSPE CLEARLY STATED?
8. EFFECTIVE INTRODUCTION?
9. MESSAGE LOGICAL AND COMPLETE?
10. EFFECTIVE CONCLUSION?
c. PROVISIONAL CLASS SCHEDULE
BUSINESS COMMUNICATIONS Spring 2010, subject to change at instructor’s sole
COURSE SCHEDULE FOR SPRING 2010- SEM ESTER
WEEK COMM ENCING –
JANUA RY 4: Introduction, Syllabus and Team/Subject assignments
JANUA RY 11: Unit 1, ―Co mmun ication in Today’s Workplace,‖
Chapter 1 ―Career Success Begins With Commun ication Skills‖;
review memorandu m fo rmat, assign personal memorandu m as first
JANUA RY 18: Unit 2, ―The Writ ing Process‖ – Chapters 2 – 4,
―Planning Business Messages,‖ ―Co mposing Business Messages‖ and
―Revising Business Messages‖ team 1 oral report
JANUA RY 25: Chapters 2 – 4 team 2 oral report
FEBRUA RY 1: Chapters 2 – 4 team 3 oral report
FEBRUA RY 8: Team Un it 2 Memorandum and Exam 8/ 9
FEBRUA RY 15: Unit 3, ―Co mmun icating at Work‖ – Chapters 5 – 8, ―Electronic
Messages and Memoranda,‖ team 4 o ral report
―Positive Messages, team 5 oral report
―Negative Messages‖ and team 6 oral report
―Persuasive Messages‖ team 7 oral report
FEBRUA RY 22: Chapters 5 – 8 team 8 oral report
MARCH 1: Team Un it 3 Memorandum and exam 8/ 9
SPRING BREAK * * * * * * * * * * * * * * * *
MARCH 15: Units 4 & 5, ―Reporting Workp lace Data,‖
―Professionalism, Teamwork, Meetings and Speaking Skills,‖ Chapters
9 – 12,
―Informal Reports,‖ ―Proposals and Formal Reports,‖ ―Workplace
Data,‖ ―Professionalism at Work, Business Etiquette, Ethics,
Teamwork and Meetings‖ and ―Business Presentations‖
MARCH 22: CHAPTERS 9 – 12 team 9 - 11 oral report
MARCH 30: Team Un its 4 & 5 Memorandum and exam 28/29
APRIL 5: Unit 6, ―Employ ment Co mmunications,‖ Chapters 13 & 14, ―The Job
Search, Resumes and Cover Letters ‖
―Interviewing and Following up‖
APRIL 12: CASE STUDY
APRIL 19 & 20: ALL W RITEN REPORTS, TEAM AND PERSONA L DUE
APRIL 21 – 30: AT ORAL REPORTS CLASS PRESENCE MANDATAORY
MAY 3 & 4: REVIEW
*** CHAPTER ORAL REPORTS ARE DUE THE SECOND
DAY OF CHAPTER’S STUDY
*** TEAM UNIT MEMORANDA ARE DUE THE DAY OF