Business Starter Guide
Take Time to Learn the Business
There are two types of people in the earning an extra $1,000, $1,500, earning any money.
Special points of interest: world. Those that get word-of-mouth $2,000 or even much more every
And Referral Marketing is not like a job
advertising bonus money paid to them month. But you have to invest the time
∗ Easy as A-B-C Steps where you can expect to be paid after
each and every month... and then there first in order to learn the skills.
just 7 days. That’s an "employee"
∗ The Correct Way to are those that don’t.
Just like your employer won’t mentality. You must be committed to
Contact and Invite This is a business; not a job. You have automatically give you a $1,500 per building a successful business. Invest
∗ How to Introduce Your New to build the groundwork for getting month raise, you just can’t sign an in learning and in building a foundation.
Business paid later. application in Referral Marketing and You’re not an employee and therefore
expect an immediate $1,500 raise with you need to have realistic
∗ Converting Customers to When you sign the application as a
no effort and learning involved. Yet, if expectations of what it takes to build a
distributor, this doesn’t automatically
Business Associates you apply yourself diligently, you business.
mean you now have a PHD in Referral
realize returns much quicker than
Marketing. What it means is it’s the If you do that and are smart about it,
those starting a new business such as
start of your business career. You then you will experience all the rich
a restaurant from scratch.
Inside This Guide: might have to invest a month, 3 rewards available to you within
months, 6 months or more in your It might take a year or more to earn Referral Marketing!!
education to learn how to make this significant income in a "traditional"
Frequently Asked 4 Keep your perspective and goals in
business work. But then . . . you have business venture. A doctor might
the rewards! Maybe you will be spend 6 years and $50,000 before
Step-By-Step Business 8
Tips to get started
Setting Up Your 90 Day 19
Game Plan What Is This Business About?
How to Use Referrals to 23
Most people do Referral Marketing you afterwards and say, “We, the didn’t get paid for it.
Build Your Business every day, they’re just not getting paid theater, are going to reward you with
Referral Marketing is nothing more
25 for it. a bonus check for all of the word-of-
Pro Image International than promoting and recommending
mouth referrals you’ve given us.”
Terms and Conditions Have you ever recommended a movie what you like to other people.
Probably not – that’s not the way it is.
or a restaurant to someone? Did the
Important Numbers & The theater keeps all the money. Well, If you are doing the work, then why not
theater or restaurant come back to
Marketing Resources you did Referral Marketing; you just get paid for it!
Business Starter Guide Page 2
Commitment, Focus and Your Time
Every day you're making an about to become distracted, force committing yourself in this way, you
investment of something extremely yourself back to the task at hand. achieve great things. The power of
valuable - your time. You cannot save You'll be amazed at how much more single-minded focus doesn’t just come
time for use later. It must be used as you get done when you actually WORK to you. It is the result of a choice you
it comes. We all get the same amount the whole time you're working. make to forsake all the distractions of
of it - 24 hours each day. Success is Your time is precious and cannot be the moment to concentrate on
determined largely by how effectively replaced once it is spent. Use it wisely achieving your goals.
we use our time. and effectively, by staying focused and Focus requires that you constantly
Get the most out of the time you have. getting things done. remind yourself of what's important to
Focus your efforts on doing the things Weakness comes from being too you, of what you are committed to
that will have the most significant spread out. Power comes from achieving. With a clear, specific sense
impact on your life and work. Do the concentration. Excellence in any of direction, and the discipline to stay
big things first, and stay on task until pursuit requires single-minded focus. on track, your actions will be
they're done. Focus requires purpose and powerfully focused and effective.
Nothing will make you more effective commitment. Know what you want, and then choose
than the ability to stay focused. If you're going to do something, then to focus on making it happen in your
Focus your Practice it. Work at it. Challenge give it all your attention. By business.
yourself to stay in focus. When you're
efforts on doing
the things that A Tide in the Affairs of Men
will have the most Once someone starts earning $300+ are all methodical, logical ways of they just took off and decided to go
significant impact they’re probably in for the long haul. describing a set of actions that lead to bananas for a few months.
Why? Because when income reaches success. Ultimately, it doesn’t matter whether
on your life and that point, you not only have But bottom line? The truth is, following it took you 60 days or 12 months to
your business. momentum, you have concrete a great recipe doesn’t bake a great get there. But if it took you, say, one
evidence of that momentum. cake unless you turn on the oven. And year to reach your benchmark, you’ll
Now here’s a critical question: Does it not to 130° or 200°. You’ve got to turn tend to see that 12-months-to-
matter how fast you reach this point? up the heat. benchmark paradigm replay itself
Shakespeare wrote: “There is a tide in The truth is, everyone I’ve ever known throughout your group, unless you
the affairs of men which, taken at the who created serious success, consciously act to change it. Nothing
flood, leads on to fortune.” He was including myself, did these two things: wrong with that, except for one thing.
right, but the problem is most times 1) Decided to do it, and 2) Then went When you have a whole group of
you have to create that flood. bananas. people s-l-o-w-l-y moving towards a
Have you heard the expression “slow Most people are content to reach the goal, it takes a lot of effort to maintain
and steady wins the race”? Nice idea. $300 benchmark within six to nine a belief system that you’re actually
Doesn’t work. “Slow and steady” months. To which I will add, 90 days is going to get there. And that’s energy
doesn’t make any waves, doesn’t even better. And I’m counting from the you all need to be putting into your
create a tide; no tide, no flood. No day you really decide you’re going to business – not into convincing
flood, no fortune. grow, not the day you first joined. yourselves that this business is
I’ve read and heard so many different eventually going to work.
Many big leaders spent their first
excellent formulas and recipes for months, if not years, in referral Get with your sponsor and/or upline
succeeding in this business. They are marketing plodding along at a steady right away and create your 90-day
all, everyone of them, superb. They pace. So what happened? At one point, “Go Bananas” plan of action.
Business Starter Guide Page 3
It’s as Easy as A-B-C
Step A Step B Step C
USE THE PRODUCTS and become a If you are truly serious about building You have a company, you have a
"product of the products." Nothing a business, then you need to sponsor - you’re ready to go!
works better for you than enthusiasm. immediately sign-up in VIP AUTOSHIP What’s next? Build your business!! As
And one important factor Program. It's a you grow, you will find that there are
that drives your own vital part of your hills, valleys and mountains in your
enthusiasm for building ongoing investment business, as there are in ANY
the business is your own into your business. business.
"why" for doing the Instead of taking Be True to Your Business
business and your own the time to
belief in the products and One of the attractive things about
manually place an
the company itself. A Referral Marketing is that there is a
order each month,
famous saying tells us; "He very low start-up cost; usually a few
your order is
who has a why to live can hundred dollars at the most.
bear almost any how." Unfortunately, this will sometimes set
shipped to your home on the monthly
the tone for a business. People often
This may seem basic, but it's the date of your choosing, and your
treat their Networking business as a The people who
single most important thing to products will be delivered to your
hobby – then wonder why they aren’t
duplicate in your business if you want doorstep hassle-free each month.
making any money. love and use the
long-term passive income. You must The advantages of being a VIP?
become a product of your products. Set Goals products the
Savings! From a selection of products,
Every expert I've ever read in Referral How many hours per week will you put most, stay in the
a VIP will get one FREE bottle of their
Marketing has agreed with me on this into your business?
preferred product every month.
one point. The people who love the business the
How will you spend these quality
Convenience! You will have your
products they represent the most, hours? longest and find
products delivered at the same time
stay in the business the longest. And
each month. There’s no need to hassle How many new contacts per week will success.
everything duplicates in this business.
with re-ordering month after month. you make?
Everything. So how long would you like
to have thousands of people using Easy to maintain! The VIP Autoship How much money would you like to be
your products? program is free, and with a telephone making in 30 days? in 90 days? in 6
call or a click of a mouse, you can months?
Order the products that you
easily make changes to the products Set up your "Office"
represent. Use them. Find stories
you want in your monthly Autoship
from other people who use them. Tell Get business cards, postcards,
order at any time. It is also easy to
those stories. Tell your story. Write brochures & product samples.
change the date of shipment for your
those stories down. You will never find Establish a comfortable budget for
monthly order in any month.
a more compelling, duplicable system marketing & products.
than people telling people stories Being a VIP Autoship member is
about something they love! required in order to earn the How will you keep track of your
enroller bonus and car bonus. contacts & customers?
You also don’t have to become an
expert on nutrition. Start with the Maximize your profits by committing Do not wait to “get everything in
company’s brochures, product sheets, to a qualifying order each month and place” or wait to “get fully trained”
web pages, and even books, guarantee receiving your products before you get started marketing and
recordings, or other materials that and commissions. This also sets a building your new business. Dive right
you can find or is recommended by good example for everyone you bring in and talk to people while you learn.
your sponsor or upline. into the business. Duplicate this The key is talking to as many people as
without fail. you can daily. Set a goal.
Business Starter Guide Page 4
Frequently Asked Questions
Q) How are commissions paid to and will remain on even if your United States and the United Kingdom,
members? balance drops below that $1,000 with limited service into Canada,
threshold. A "transfer funds" link will select countries in Europe, and in
A) Each of our members who earn
then appear on your Ecount web site, Puerto Rico and Nigeria.
commissions are issued a Debit/Visa
enabling you to easily and safely
card upon which all commissions will As you may be familiar, the key issues
withdraw your commissions directly
be deposited beginning with a in dealing with countries outside of the
into your personal bank account.
member's first qualifying commission United States include shipping
(or choose to be paid by check). Q) Can I add monies onto my debit logistics and shipping costs, local laws
card? and local business requirements, plus
Q) What are the advantages of paying
language translation. Pro Image's
commissions via a debit card? A) Yes. A member with a card can, of
policy is one of succeeding well in the
course, register at https://
A) Besides being highly reliable, it areas we service, and adding new
www.myecount.com/ to view
provides you with a convenient way to areas only when we can support the
balances and register to recieve email
access and use your commissions, members in a new country at a high
notifications about deposits and card
including quick access to commission level of service and affordability.
balances. In your secure personal
payments (your commissions are
Ecount back office, there is a link Q) How long has Pro Image been
With our VIP loaded on the card within
entitled "ADD $" that operating, and who owns the
24 hours of the day
Autoship program, gives you two options company?
commissions are run).
to add funds. 1. Via
you will receive Other advantages A) Tony Shaw opened business in
Payroll Direct Deposit,
your favorite Pro include: worldwide Visa Austin, TX in July of 1995.
or 2. From your Bank
acceptance, ATM access,
Image products Account . Tony, CEO and Founder of Pro Image,
online, real-time access
has extensive experience in executive
conveniently and to account balance and Q) What is Monthly
management and product
transaction history, and Autoship Order?
hassle-free each development. After graduating from
the ability to transfer
A) A Monthly Autoship is an automated Louisiana State University in Baton
and every month. money to personal bank accounts.
profile that you can create in your Rouge, Tony joined the U.S. Marine
Q) Can I withdraw commissions from ProNet back office, or with our Corps and became a Naval Aviator
my debit card directly into my customer service, so that you can be flying F-4's during the Viet Nam era.
personal bank account? certain to receive your favorite Following his discharge, Tony became
products each month. This ensures Director of Sales Development for
A) You can use your debit/Visa card
the hassle-free delivery of your Mary Kay cosmetics. Tony served in
like any other debit card at any time
products, plus ensures your that position for 10 years before
whenever you have commissions
qualification for earning commissions. accepting the role of VP of Sales and
loaded onto the card. However, there
The products in your autoship profile Marketing for Arbonne International in
is a means to also transfer your
can be changed or cancelled at any 1990.
commissions directly into your
time. You may also change the
personal bank account. This can be In 1995, Tony began his own nutritional
monthly date of shipment to better fit
easily accomplished once your company and spent the next 12 years
balance has added up to $1,000.00. formulating some of the industry's
Q) I have friends and family outside of leading nutritional products and
A cardholder must reach a minimum
the United States. What countries can building a booming, successful
balance of $1,000 to have ACH
I work with in Pro Image? business. With decades of leadership
capabilities turned on. Once you post a
and understanding the business and
balance of $1,000 at least once, this A) The primary areas of current
capability is automatically turned on activity for Pro Image are in the (Continued on page 5)
Business Starter Guide Page 5
(Continued from page 4) A) No. All newly signed-up members standing order is an "autoship" profile
product trends of the health and need to place an order to join and that you can create in your ProNet
wellness industry, Tony Shaw has the obtain an ID number. back office or with our customer
experience to ensure Pro Image's service.
Q) When do you pay commissions?
continued growth and success.
Q) What is ProNet?
A) Your monthly commissions on
Q) How do I order products and/or
products sold in your business group A) ProNet is a business information
sales aids, as well as how do I reach
will be paid on the 10th of the month, web site that gives you access to
following the information about your
A) To make it easy for you, we offer month when the own business, including:
several means to order products and purchases were downline genealogy
sales aids: through your ProNet back made. Any weekly information, personal
office, our toll-free order line at (800) bonus or rebate purchase information,
323-3681, or fax an order form to cycles end current group volume,
(512) 266-1941. You can talk to a midnight on the plus commission amounts
company representative at customer 7th, 14th, 21st and and details. You can also
service by calling (512) 266-8433. last day of the place orders and enroll
Use ProNet, your
month and will be paid 3 business new associates securely in this online
Q) What hours are the order line and
days later. back office. ProNet login page. online back office,
customer service offices open?
Q) What is a VIP Member? Q) What is the feature called to place orders,
A) All Pro Image offices are open
"compression" that is a part of your
Monday-Friday, 8:00am to 5:00pm A) A VIP Member is an associate that to sign-up new
Central (Austin, TX). We encourage you has committed to and has an active
members and to
to order products and sign-up new 100cv autoship standing order on file. A) Compression is an event that takes
associates online 24/7 using our safe A VIP has certain privileges, such as place right before we calculate your view and manage
and secure websites. receiving one FREE additional product commissions. The system, in essence,
each month. As well, being a VIP is starts at the bottom of your genealogy
Q) What is the five digit number the
required to earn the car bonus and/or and pushes everyone upward
customer service representative gave
the enroller bonus. compressing out all the people that
me when I signed up?
did not have an order. Then it de-
It is easy to become a VIP by calling
A) That is your Member ID number. It compresses after your commissions
customer service or using your online
is the number that will be used to are calculated, leaving your group
back office to set up a monthly
identify your account in our computer intact.
autoship profile. Changing your VIP
system, and it is important regarding
monthly shipping date or what What the compression process does is
making sure you get credit for those
products you receive each month can pull people who are further down in
people you refer to the company.
be done easily and conveniently. Also, your group up into your higher-paying
When you refer others to Pro Image,
if you make another order earlier in levels. As a result many, many
they will need your ID number as their
the month before your autoship order distributors have reaped the rewards
sponsor. You will also need your ID
date, you can choose to still have that with higher commission checks.
number for placing your own orders,
autoship package ship to you that
accessing your ProNet back office, Q) What is "optional placement" and
month or you can have it skip over to
etc. how does it work?
the next month, while keeping your VIP
Q) Can I sign-up a new member and membership active. A) Optional placement gives you the
get them an ID number without them option of where you place your new
You can also cancel your standing
placing an order?
autoship order at any time. Again, a (Continued on page 6)
Business Starter Guide Page 6
(Continued from page 5) first level members, thereby putting place your order online, you have the
personally sponsored sign-ups in your this new sign-up on your 2nd level. option of securely filling out a check
group. You can continue to have your This new person brings you closer to with your bank information. Pro Image
personally sponsored enrollees the next rank (VP, Exec VP, President), will access the funds directly from
automatically placed on your 1st level but also earns you 15% on your level your checking account (available in
or, once you have sponsored one two person's product purchases. the United States only).
customer and/or distributor, you may
Also, the member that you placed this Q) Is there a commission processing
place a new person anywhere in your
new person under would receive 10% fee?
downline, under anyone you choose.
of this new sign-up's orders. This can
This has been great news for A) There will not be a processing fee
be a positive business-building
distributors wishing for options in for commissions less than $20. A
strategy for both you and those
their strategy for building a thriving processing fee of $3.00 will be
people under you.
business. deducted from bonus checks that are
Note: At this time, those people which $20 or higher.
You will see a "My Holding Tank" link in
you sign-up over the telephone via our
your ProNet back office. Here's how it Q) Can you give a little explanation
order line will not be placed in your
works. When you achieve one about the development and quality of
holding tank, even if it is turned on. If
Receiving your personally sponsored distributor or your products?
you want the opportunity to
customer, you will be able to turn on
commissions on alternately place your new person A) Yes, With our products as the
the holding tank feature.
somewhere other than on your 1st cornerstone of a healthy lifestyle, we
your Pro Image
When ON, the holding tank will place all level, you need to encourage them to are committed to the health and well
Debit/Visa card is of your new online sign-ups sign-up online or you can personally being of our customers. Pro Image
highly reliable, temporarily in your holding tank for enroll them via ProNet using the International products are the result
three days (72 hours) of their initial "Enroll New Associate" link. of a painstaking process of scientific
convenient; giving order, enabling you to personally review and assessment of
If the Holding Tank is OFF the
you quick access place them in your downline where independent clinical studies.
computer will automatically place that
you choose. You will maintain your
to your money. new person onto your 1st level. Each product must perform to a
personal sponsorship of the new sign-
standard of excellence. Each product
up, but you may Q) What method of
must deliver the correct dosage of
place them under payment does Pro Image
key ingredients. Each product must
any member in accept?
start with the finest raw materials and
your group. If not
A) 1. Visa, Mastercard, be formulated to deliver consistently.
American Express and
by you in 72 Pro Image stands behind every
Discover. 2. Check by fax
hours, the new product with our 100% Satisfaction
(fax a voided check to 512-
person will be Guarantee. We take great pride in the
266-1941) or call Pro
automatically fact that anyone using our products
Image with the account
placed onto your 1st level. can be confident they are getting the
and routing numbers, along with your
very best quality nutritional
Example: As a Senior VP, you have the bank information (a $1.00 fee is
holding tank ON. The first person that charged for this service). 3. Cashier's
you have sponsored is earning you check, Money Orders and Personal Our FDA-inspected manufacturing
10% on their orders because they are Checks. Orders paid for with personal facility operates under strict Good
on your 1st level. Let's say that you checks or checks by fax are held for 5 Manufacturing Practices (GMP), which
then decide to place your next working days unless a credit card is has earned the coveted NNFA GMP "A"
personal sign-up under one of your on file. 4. By Draft Check. When you (Continued on page 7)
Business Starter Guide Page 7
(Continued from page 6) finished products. The Pro Image management team is
Rating. The kosher-approved facilities driven by the knowledge that what
Q) What is your business philosophy
have been audited and approved by makes the distributor successful will
and mission statement?
leading independent bodies as well. make the company successful. They
From raw material analysis to final A) As The Healthy Lifestyle Company, work hard to continually be innovative
product inspection, every production our mission is to provide you with an in their approach to compensation, as
step is carefully monitored and honest and viable referral marketing well as offering cutting-edge products
documented, with full accountability program, utilizing the most recent that focus on quality, effectiveness
and in-process controls. advances in nutritional science, to and value.
realistically improve your prospects
The Quality Control/Analytical The management team tirelessly
for a better quality of life and good
Development Department consists of a devotes itself to our vision and values,
health as you age. We assure you that
highly trained staff of 15 degreed while reinforcing Pro Image's
we will never compromise the
chemists under the supervision of a commitment to what we will call our
integrity of the products or the
resident Ph.D. The department "member first" philosophy.
business program we offer, nor the
performs testing and inspection
philosophy that stands behind them. If you have a question that is not
pertaining to the approval and release
Our values are rooted in a members- answered here please first contact
of all incoming raw materials and In order to help
first tradition. your Pro Image sponsor/upline.
you improve your
Fortify your immune system and optimize your health and quality of life! lifestyle, we will
A STRONG IMMUNE SYSTEM IS NOT disease and illness. their fellows, and direct new recruits never compromise
JUST YOUR BODY'S FIRST LINE OF Restore the proper functioning of the to trouble spots. the integrity of the
DEFENSE - IT'S YOUR BODY'S BEST LINE defense mechanisms of your body ER functions at a molecular level
OF DEFENSE. products or the
with Electro Response redefining the electrical
Now there's a doctor-created (ER). ER is not in itself a interactions and business program
breakthrough that normalizes a cure of any kind. It does, communication between
deficient, inadequate or however, have a direct cells by focusing on one of
hyperactive immune system. positive effect on your the key components of the
Like nature, your body has the natural immune system. immune system: the
ability to protect and heal itself. This The secret to the success macrophage. Activation and
happens through your immune of your immune system is regulation of this cell
system. Research shows a healthy an elaborate and dynamic facilitates the imbalances
immune system helps prevent most communications network. that have occurred with
common illnesses. However, stress, Millions and millions of your immune system and in
poor diet, lack of sleep and even cells, organized into sets turn provides optimum
medications can reduce your immune and subsets, gather like health.
system’s ability to work at its best. clouds of bees swarming It is highly recommended
In addition, the immune system’s around a hive and pass that you maintain a healthy,
effectiveness increases from birth information back and forth. Once balanced diet and complement ER with
until your teenage years, but then it immune cells receive the alarm, they a high quality supplement, such as Pro
undergoes a subtle decline throughout undergo tactical changes and begin to Vitamin Complete, in order to fill your
the rest of your life. This decline leads produce powerful chemicals. These daily nutritional requirements and to
to impairment in coping with substances allow the cells to regulate enhance the functioning of ER and
infectious agents that can cause their own growth and behavior, enlist your immune system response.
Business Starter Guide Page 8
Welcome to Pro Image International
We are excited to have you as part of postcards, samples, and other must. Many marketers develop
our team. materials that are available for you to monthly newsletters. Others use e-
If you have access to the Internet, you market your business and products. mail to get the job done. Above and
should visit our Member Support We suggest you call and get to know beyond these occasional updates,
website at proimagetraining.com - your upline support team and build a though, is the need to visit frequently
this will connect you to more training, relationship with them. Relationships with those in your group who are
an archive of newsletters, brochures, are very important in any business. aggressive, eager, and hungry for
recordings and more. You can contact them any time and more.
You are given, at no charge, several you should. Develop a “giving” attitude. The more
marketing websites by the company Communication is crucial to you give, the more you get. Don’t
which will allow you to present the Pro relationship building. Regular contact relent until at least two of your
Image business and products with your upline and downline is very distributors are earning a substantial
professionally, as well as have your important. Each distributor has a income. And then, challenge yourself
contacts sign-up and order products responsibility to keep information to stay “just ahead” of them from now
online. flowing. If you learn of something, on!
You do not have to own a computer regardless of how important you
Courage and with Internet access in order to use think it is, your downline has a right
these on-line marketing tools provided to know about it.
by the company. You should get Regular contact with your
the two key familiar with the brochures, distributors and customers is a
need to start with Business Tip #1 — Step-by-Step Advice
in your business.
This Business Tip series of advice and be enough, however. It's going to
guidance is to help guide you toward take two things from you: courage
financial freedom. and commitment. I mean courage like
It's carefully crafted to give you the you’ve read about, and commitment think and take action. We know you
philosophies and skills to build like you've never given commitment can't succeed unless you take action,
financial independence. This is not a before. and we won't let you down. Of course,
"quick hit" training. It's not likely you'll Of course, I'm talking about you are the ultimate decision-maker.
make $2,000+ your first month ... And commitment to your own dreams. I You can quit at any time. Lots of
probably not within your first year. know life gets in the way sometimes. people quit. Lots of people just read
But you can make $5,000+/month, or And that's okay. As long as you do the Business Tips and don't take
more, for a lifetime if you follow and what you can do. That's all this action. Maybe that's why only a few
stick to a good plan. program asks. make it to financial freedom. Will you
be a quitter, or will you commit to
This can be powerful advice for your We'll give you some techniques and
making it happen?
business. It can help you add passion, strategies, don't worry. But these are
power and financial resources you've meaningless unless you are willing to By the end of the Business Tip series,
only dreamt about until now. The ideas develop the character it takes to you'll have been introduced to many
and strategies we’ll share with you develop financial freedom. This advice things you'll need to know to have
have totally changed peoples lives, and has many things you need to develop good success in Referral Marketing.
they can change yours, too. financial success. From there, we can give you more
advanced tips and more specific
The Business Tip steps alone will not Each Business Tip will require you to
marketing methods for your business.
Business Starter Guide Page 9
Business Tip #2 — Your Reason
So are you ready to create a game my goals and dreams." Magic happens take?
plan for building your business and when you write things down. Don't just What would your relationships be like?
financial freedom? think it, ink it. A year from now, you'll
What would your family be like?
Here's what I know. Unless you have a be blown away at how significant it is
that you've written that down. How much fun would you put into your
reason, I mean one really big reason
or a bunch of important reasons that 3. Why do you want financial freedom?
drive you emotionally, financial Here's your first task: write down What time would you get up in the
freedom becomes very elusive. You everything financial freedom would morning? Go to bed at night?
don't have to know your reason right mean to you. Don't stop writing for at Would you travel? Where? In what
now, but you need to keep searching least 30 minutes. Yes, I said 30 style?
for that thing that drives your passion. minutes! Most people will spend hours
What kind of clothes would you own?
Remember a time when you were planning a vacation, but they can't give
really passionate in life? How'd you 30 minutes to writing down their What kind of jewelry would you wear?
like to get that back? reasons for financial success. Will you What would you do for your
Before I even make sure you've got commit to your success and do this community?
your paperwork completed, I want to task, or are you keeping yourself busy How could you give back?
make sure you know why you are building someone else's dreams? This Not everyone is a
is a goal setting exercise, built on the Would you set up a charity? What
doing this business.
power of your dreams. kind? natural born
Here's your first task: Would you go back to school? What
I do this twice a year. And every time I sales person, but
1. Get a new notebook for your would you study?
do it, I'm inspired to do more in my
training. Make it a good notebook. anyone can hand
life. Go for it. Write down ALL your Keep writing until you are exhausted.
Something you'd be proud to plan your
dreams and goals. It's good to work out with your out free product
life with. This notebook is going to hold dreams. The more you work, the
a lot of important information you are Here are some ideas to get you samples and then
started: better you get at it, too. You'll be doing
going to want to refer back to and you this again, and we'll take you back to follow-up.
are going to have it for at least a year. What kind of house would you live in? your notebook to see how you've
2. Once you have that notebook, make What kind of car would you drive? progressed since you wrote all this
a commitment to yourself. Write at the What specific vacations would you down. I think you'll be very impressed.
top, "I'm 100% committed to achieving
If you can share a sample, you can build a business
Pro Image International has simplified Not everyone is a natural-born concept with
the process of introducing others to salesperson, and not everyone feels our superior
it’s products and business opportunity comfortable leading a presentation line of life-
by providing samples of it’s popular, meeting or doing other forms of changing,
impact products – PRO VITAMIN prospecting for building a business. innovative
COMPLETE and FRUTA VIDA. products. Stock
However, just about anyone can hand
up on samples,
Most successful distributors use out free product samples! This is a
carry them with
these nicely packaged samples as free simple but powerful method you can
product handouts. The sample use to add new customers and
you go and make
handout vehicle can be a most distributors to your organization.
an impact with
powerful business-building tool.
It’s called the “try before you buy” good nutrition!
Business Starter Guide Page 10
Business Tip #3 — Underlying Secret to Success
You are probably ready to get started We also want you to have fun while you - Most top Networkers attribute their
fast, wondering where all the make money. We want you to develop success to making small continuous
strategies are. And friendships that improvement every day. You couldn't
we'll get there, but will last a lifetime. see the difference each day, but the
before you invest We want you to compounded effect over the years
YOUR year into this grow personally made an incredible impact on his life.
system, I think it's only and
3) Commit to this business for one
fair you understand professionally.
year. If you could reach financial
the most fundamental And we want you
independence in five years, would you
element to success — to like yourself
give at least one year to the business?
your philosophy. (live with
Most people never make it in Referral
integrity) while you are making all this
First let's look at why a philosophy is Marketing because they quit too early.
money and feeling healthy.
so important. (--> means "is caused You don't have to do this for the rest
by") I believe that the income you make in of your life, but if you quit, you'll have
Referral Marketing is directly to work for the rest of your life. Give it
Lifestyle --> Results --> Habits -->
proportional to the impact you've had one year. Okay? Write that
Attitude --> Philosophy
Most top on people's lives. The more money you commitment down in your notebook.
If you want a particular lifestyle, you make, the more impact you've had.
Networkers These philosophies will take you very
need to produce certain results. Those How would you like to make massive
far in this business. And you can go
attribute their results are directly related to the impact?
even further when you develop your
habits, or consistent actions, you take.
success to Besides making more money, we want own set of philosophies.
Habits, as we all know, can only be
you to grow and learn. Personal
making small built if we have the right mental state,
development can be the most
Here's your action step. Answer these
or attitude. Your attitude is a result of questions in your notebook. The more
continuous daily rewarding experience of our lives.
the decisions you make about what's honest you are, the stronger the
When you grow personally, you can
improvements. important, your philosophy. results will be for you.
give more back. Imagine how powerful
Do you know your philosophy? It's the a world this would be if everyone had What is most important to you in life?
foundation of your lifestyle, so you gained financial independence and was
What is most important to you in
better. on a path of growth.
I'll tell you the philosophy of our I know it's unlikely that everyone will
What is the one business philosophy
Business Tips guidance, and then we gain financial independence, but we
you need to develop to have more long
are going to start to uncover and know it's very likely that you will gain
develop your personal philosophies. it, if you follow our program. Here are
Are you ready? This could be some a few things we need you to do, in What are your top five values in life?
very significant, eye opening training order to ensure your success:
Don't just write down what you think
for you. Make sure you are an active
1) Treat this like a business. If you had you are supposed to think. Listen to
participant, not just a reader.
paid $500,000 for a franchise, you'd yourself; the person that no one
The Philosophy Behind Business Tips go to work every day. You'd do knows but you. Don't just listen to your
whatever it took. The truth is, this thoughts, but to the thinker of the
We want you to make excellent money
business can pay you more than a thoughts, as we say. The more
for your efforts and improve your
franchise and it can pay you continual intimate you are with yourself, the
overall quality of life, and be healthy.
income for life. more conviction you have in your
Sound good? actions.
2) Develop the Slight Edge Philosophy
Business Starter Guide Page 11
Business Tip #4 — Our Systems
The marketing and training systems tips that outline different aspects of powerful. This is why top sales people
help us with the routine, so we can the system you have available to you. can sometimes fail in Referral
focus on building people. You can review these at any time. Marketing and why people with no
Let's talk systems. Learn these next few pieces of good business experience can make
advice well enough to teach them. millions. Pay close attention to this
Systems are the key to your long-
THE BASEBALL DIAMOND advice.
term success in Referral Marketing,
or in any business for that matter. If you've been in business before, had In your notebook, draw a baseball
a job, been a parent, or gone to diamond. On first base write "Contact
You can get a quick start without the
school, you will find this business very and Invite" On second base write,
systems, but you'll never reach
similar to what you've done. However, "Present" On third goes, "3rd Party
massive success unless you learn to
there are some Follow-up" And on home plate write,
very subtle "Advance."
everything differences. Those four steps are the foundation of
you do in this It's as if you your business system. You have tools
business. were a football and strategies to help you in each of
player, playing the areas. Master these four and
The systems Systems do not
baseball. Your you've mastered the business. It's
athletic skills really simple. replace the
personal element in the business, they are important, but there are a totally Mastering these systems means using
enhance it. In fact, these systems give different set of rules you need to the tools. Use your skills to develop
you more time to work with people in learn. rapport and trust (more on that later), in the business,
a positive way. The rules for building your Referral and use the tools to build the
they enhance it,
Marketing business are subtle, and business.
We are going to give you a series of and give you more
time to work with
Doing the Remarkable
When it comes to meeting and remarkable things: because they are With those gifts, you can change
conquering the negativity in your life, remarkable. Humans are different anything for yourself that you wish to
here is a key question: what can you than any other creation. When a dog change. And I challenge you to do that
do, starting today, that will make a starts with weeds, he winds up with because you can change. If you don't
difference? What can you do during weeds. And the reason is because he's like how something is going for you,
economic chaos? What can you do a dog. But that's not true with human change it. If something isn't enough,
when everything has gone wrong? beings. Humans can turn weeds into change it. If something doesn't suit
What can you do when you've run out gardens. you; change it. If something doesn't
of money, when you don't feel well and Humans can turn nothing into please you, change it. You don't ever
it's all gone sour? What can you do? something, pennies into fortune, and have to be the same after today. If you
Let me give you the broad answer disaster into success. And the reason don't like your present address
first. You can do the most remarkable they can do such remarkable things is change it - you're not a tree!
things, no matter what happens. because they are remarkable. Try If there is one thing to get excited
People can do incredible things, reaching down inside of yourself; about, it's your ability to make
unbelievable things, despite the most you'll come up with some more of yourself do the necessary things, to
impossible or disastrous those remarkable human gifts. They're get a desired result, to turn the
circumstances. there, waiting to be discovered and negative into success. That's true
Here is why humans can do employed. excitement.
Business Starter Guide Page 12
Business Tip #5 — Contact & Invite
Of the four powerful elements in our When I contact people, I have only one And the most important part of the
system, the most critical is contacting goal: to get them to look at more entire process is the very first words
and inviting. It's also the one that information. That's it. I'm not actively you say to someone. These words are
relies the most on you. selling them on the products or the critical because from that point on,
business at this point. people are deciding whether they can
It's true, you can't do this business if
(or want to) do what you do. People
you don't talk to people. It's the IS THIS SALES?
don't want to sell.
hardest part of any business and
When I started at networking, I
people have done everything they can THE CRITICAL WORDS
considered myself a good sales
to automate it.
person. In fact, before Referral It took me a couple of years to learn
You'll even see people trying to Marketing, I traveled around the the right words to say. These words
market a system that will do it all for country teaching different companies work. Memorize them. They will make a
you. If that system how to sell more huge difference in your business the
really existed, why effectively in their moment you use them.
do they need you? industry.
There are three parts to inviting
The truth is, this When I got involved someone to look at your business. You
If you are going to part of the in Referral can call them on the phone, ask them
sell anything in this business requires Marketing and face-to-face, or even write to them.
you to develop a nutrition, I was so Whatever you do, use these words.
business, you want list of people who excited about my
1. I’ve something I want to show you.
to sell the system. know and trust company and my
you. We'll show you later how you can products that I couldn't help selling 2. You may or may not be interested.
And you don’t need use lead generation systems to build them to everyone I knew. I convinced a
3. It will take about 15 minutes.
to sell that if you your business, but the people who lot of people to buy. I was also in for a
know you need to hear about this first. big surprise. The surprise? Great Those words are magic. You can use
sales people don't do very well in them in any order, and you can put
AT&T, IBM, McDonalds, and other big
correctly. networking. your own style around them. But make
companies spend billions of dollars in
sure you don't sell anything. Just get
advertising to do one thing, build your My ability to sell was the reason I
them to meet with you or look at your
trust in them. They know you'll do almost didn't make it. You see, this
business with people you trust. The business is about duplication, not
good news is you don't have to spend sales. If people think you are amazing, These words let the people on your list
that money; there are people who what they are saying is, "I'm glad you know three things.
already trust you. And there are can do that, I bet you'll be successful.
1. It's something they have to see. You
people who trust them. You get the It's not for me, though." I ended up
can't explain it on the phone.
idea - networking. with a lot of sales and not a lot of
residual income. Until I figured out the 2. It might not be for them, so they are
So start with a list of 100 people. You
key. already off the hook. No pressure.
don't care if any of these people get
involved; you just want them to see SELL THE SYSTEM 3. It won’t take much time.
your products and business. They'll
If you are going to sell anything in this Everyone feels like they can do that!
make their own decision, just like you
business, you want to sell the system. Don't you?
did. But make sure they see the entire
And you don't even need to sell that,
system. Don't let them say "no" until Think about how many people you can
because if you approach people right,
they really know what they are saying contact this way if you’re consistent
they'll get it without you.
"no" to. every day.
Business Starter Guide Page 13
Business Tip #6 — Presentation
Presenting your Pro Image so easy you are going to wonder if it listen to it, you might send them an
opportunity can be as simple as you really works. It does. Read on. audio CD.
want it, or as difficult as you want it. Your friend says, Some people have parties
Of course, you'll be more profitable if "What's this all to sell their product. You
you keep it simple. Here's the rule that about?" can also invite them to
should NEVER be broken. Don't ever That's the one meet at a local hotel or
present the opportunity without using question you are restaurant.
the systems. dying to hear. Now is Do whatever YOU feel
TOOLS your opportunity not comfortable asking. And
• Pro Image Websites to say a thing. Just what you think they'll feel
point them to one of the tools you comfortable doing. It's that simple.
have that explains your business. That's all I do, even now, after over 10
• Recorded Telephone Presentation years of networking success.
The key is not to explain it yourself.
• Audio CDs Your company and upline went When they've seen everything, I ask
• Conference Calls through great lengths to develop the simple question, "do you see an
these tools, so when someone is opportunity here?"
• Local Meeting You usually have
listening to the presentation they can If they say yes, I ask them, "is there
STRATEGIES be thinking "I can do this." more success
anything stopping you from getting
Previously we learned to ask someone I'll usually have them call our effective started now?" And then I fill out the when you don’t
for 15 minutes of their time. That is so recorded telephone presentation forms. HOW you ask is not as
easy to do. But what do we do when that’s available 24/7, or I very well important as THAT you ask. But those explain it yourself.
they say, "sure!"? "Yikes! What do I do might 3-way then into the recording two lines are very, very effective. Try The people who
now? I don't even know this business directly with their permission. At them.
myself yet" you might be saying to times I give them my website and tell use the tools have
If they are not ready yet, get them on
yourself. them I'll call them back in 60 minutes a conference call or one of the other the most success.
That's okay. In fact, you usually have (or take them through a tour of the systems. Usually, people need to know
more success when you can't explain site over the phone). that they are not alone in the
it yourself. The people who use the Some people set up a meeting for business. That's why we use the power
tools have the most success. So we'll coffee and go over a brochure. If you of 3rd party validation.
show you how to use the tools. This is know these people will be good if they
The 3-Way Call
Three-way calling is a valuable tool Use a skilled 3-way partner, even if not the art of bringing in the “heavy”
permitting you to introduce prospects it’s not your immediate sponsor. to say magical phrases that insure a
to your sponsor or someone in your Become familiar with their schedule. sign-up. It should be low-pressure.
upline. The call can help show a
Imply that a 3-way is standard Listen and learn from your Sponsor
prospect that there is a support
procedure. It’s normal. No big deal. and your upline. Even take notes for
system to help them succeed when
Even to those who tell you it’s not future reference. Let them talk – that
joining Pro Image. It is also a useful
necessary. Lead by example and is why you are using them – with a
training tool for you to listen in on how
stress that you “always” like your minimum of interruption.
your sponsor/upline presents the
upline to know when someone is
products/opportunity and handles
“considering” the opportunity. It is
Business Starter Guide Page 14
Business Tip #7 — 3rd Party Follow-Up
3rd Party follow-up and validation is others doing the business. introducing their leaders to other
perhaps the most important part of After they see your website, for leaders. The third party validation
the business you are in. It's a subtle, example, tell them you'd like to happens throughout the entire life of
but powerful element of your Referral introduce them to your sponsor in your business.
Marketing business. case they have any questions. Follow-up is a critical factor in your
Some people call this element social After a local business briefing, take business. Too many times, people get
proof. What it means is that people your guest around and introduce them someone to duplicate or go to a
are more likely to do something if to other people in the room. meeting and they never contact them
other people are doing it too. The again.
After they've seen a brochure ask
more testimonials your prospects It's responsible.
them to listen in on the recorded
hear, the more likely they are going to
sizzle testimonial call so they can hear It's professional.
from others who are It's accountable.
TOOLS in the business.
• Conference calls Even if someone
The fortune is in the follow-up.
• 3-way calls wants to get started,
get the signing-up Remember that. If you are contacting
If you’re talking • E-mails
step done and then a lot of people, but you are not getting
to a lot of people, • Events results, it's probably because of your
• Meetings them with others poor follow-up.
but not getting
• Testimonials who are in the Remember all you need to do is invite
results, your business. the person to hear from other people.
follow-up is poor. When you watch the The third party follow-up will explode
Using third party is a simple thing to
professionals in this business, they your business!
The fortune is in do. When someone has been
are constantly introducing people to
presented the business, the next thing
the follow-up. others. Even at major events, they are
you want to do is introduce them to
Your retail customers are the most what they think of it. They purchased has NOTHING to do with “doing the
valuable leads you have. NEVER lose, once, maybe they will again. business!” Don’t worry, they will
misplace or mismanage a single retail contact YOU as you become more and
The Pro Lean referral program is a
customer. Once you have their name more successful if they have an
BIG WINNER because it allows you to
address and phone number, stay in interest in starting a business of their
easily get these contacts ordering
touch! Unless they say “never contact own. That’s a fact.
directly from the company. It is the
me again” contact them on a regular
ideal program to suggest to family Why do we, as Pro Image distributors
basis. Keep these leads organized and
members. (Many of us have taken building a business, bother to retail a
in a (computer if you can) database.
business opportunities to family single bottle of product?
Start a newsletter to these friends. members with less than great results.
Do we do it for the retail profit?
Send them testimonials, news on new DON’T take them the business! Take
Profit is one reason, but the MAIN
or existing products, and make them them the products, and if they like
reason we retail is to find people who
special offers. What “special offers?” them, make clear to them they can
Mail to them and suggest they use one gain the advantage of buying directly
(Continued on page 15)
of the new product samples, to see from the company at wholesale, and it
Business Starter Guide Page 15
Business Tip #8 — Advance!
Most business people see the sale as The Pro Image Support website & conference call training and, of
closure. It's dangerous to think that starter pack course, get them on the Business Tip
way, especially in your Referral series. We'll help
Marketing business. Once someone them get started
gets into the business, things are just quickly. Stay with
starting, not closing. So we call it Industry books your new
advancing. & tapes associate until
they get some
When you advance someone into the STRATEGIES
success. This is
business, the most important thing
It's been said the most
you can do is get them success right
that all of the people at the trainings important part of the business.
away. Here's what the best referral
don't earn $10,000/month, but all the
marketers do to get someone started Not many companies care more about
people earning $10,000/month are at
fast: the development of it's people than
ours. And with Pro Image, we know we
1. Get them to show you their top 20
If you are in constant action and have one of the best programs in the
from their list of 100 people.
consistently at the trainings, you will world. However, as good as we are, we
2. Have them call those prospects on find a way to make it happen. Once you are nothing without you. And your All the people at
their own, and absolutely use you on a get someone involved in the business, business is nothing without your
3-way call to help when the timing is get them to a training. And be at the distributors.
right. Show them how easy it can be. training yourself. earn $10,000 a
Take care of your people after they
3. Get them to start training. While your new enrollee is waiting for get started, and your business will month, but all the
any local training, get them to flourish.
TOOLS people earning
$10,000 a month
Converting Customers (continued)
are at trainings.
(Continued from page 14) In our materials we have the tools to industry. Sales, as a general category
A) Become interested in Pro Image as build your business with follow-up. is the highest paid profession on
a business opportunity or a way to get These are good effective tools. Ask earth. So, if it is THAT valuable a skill,
their products for free. any person involved in any business wouldn’t it be worth your time to learn
activity and they will how to “share and sell” so you can do
B) Become interested
tell you, you MUST it right, and learn to have fun at it and
enough to become
follow up – and the actually ENJOY it?
most powerful form of
order at least 3 It can be big fun, and is a learned skill.
follow-up is the
products from Pro No matter what you have been told, or
personal phone call.
Image International how reserved a person you are, you
on a monthly basis. We don’t sell in the can learn to do this well. See our Pro
traditional sense – we Lean Referral business building
If you want to see
share, and we sell by system & get started today!
your business soar,
sharing and building
treat each retail
friendships. Still, what
customer to one of
we do is called the
the above. How?
or “Direct Sales”
Business Starter Guide Page 16
Business Tip #9 — Your Game Plan
Your game plan is your business plan. team. You don't even have to be in our thing that is constant is my
Putting a game plan in place, and business. But if you choose to play, I'm commitment to being the best I can
sticking to it, can be one of the most going to expect you to give your very be. When I surround myself with a
rewarding things you'll best. team of people who think the same
ever do. There is way, it's an unstoppable feeling. You'll
Why? Because I
something that feels real feel the same thing.
know that my
good about making a
associations affect Know that the game plan you commit
my behavior. to will set you free if you take action
with it, and seeing the
Someone once said and if you act with your best effort.
results. We're going to
that you become a We'll be there, don't worry. And we'll
help you get those
combination of the be doing the same thing.
five people you hang
WE EXPECT EXCELLENCE around with most. Think about your
five closest friends -- your character The next few Business Tips will be
Before we take you on this awesome
and your income probably comes very working you backward from a long-
adventure, I'd like you to know where
close. Is there anything YOU would term plan to a daily method of
the business leaders come from and
You don’t have to change? operation. You'll know exactly what
what we expect from you.
you want and how you are going to get
be a part of this I want you to know that if you decide
It doesn't matter where you start. I it. These will cover:
to put all your effort behind us, you
team, or be in this don't care if you've been bankrupt
are on a team that is committed to Your Five Year Plan
business. But if twice or if you've been the CEO of a
excellence. When you get to the
Fortune 500 company, I expect Your One Year Commitment
you choose to leadership ranks with us, you'll share
in a modern day round table. A round Your Next 90 Days
play, we expect First I expect it from myself. Then I table of excellence.
Your 21 Day Crusade
you to give your expect it from my leadership. And then
I don't care at all if you fail or
I expect them to expect it from their Your Weekly Method of Operation
very best. succeed. Only that you gave it your
best and you acted with excellence. Your Daily Method of Operation.
You don't need to play in our game. You see, I've failed many times, and
I've succeeded many times. The one Are you ready?
You don't have to be a part of our
It’s Your Money
The one thing that continues to amaze expense budget and a commitment to experience. Be practical, not wasteful.
me is how many people approach their stick with it for 2 to 5 years until you But, definitely acknowledge that you’re
home-business with a “nickel n’ dime” reached your profit benchmarks. going to have to stretch a bit – go out
attitude – and get disappointed when Why then, when starting a home- on a limb – tighten your belt. Good
they don’t get rich or even build a business, do so many people fuss at things don’t happen overnight. It can
decent business. every $10 they must spend to build take some time, patience, and
If you were to invest in a mainstream and expand. Whether advertising, persistence. At the same time,
business of some kind, it would inventory or supplies – it costs to though, the more you put in, the more
probably cost thousands upon build. You have to spend money to you can expect. You reap what you
thousands just to get started and make money. Now, how you spend sow.
might even include a loan or your money is a personal matter. I share all this in an effort to
(Continued on page 17)
mortgage. Then, you’d have a monthly Seek advice from others who have
Business Starter Guide Page 17
Business Tip #10 — Your Five Year Plan
Five years may seem like a long time kind of money can bring for you. What I'm also going to assume you'd like to
in Referral Marketing, but think about is the lifestyle you enjoy? Where do reach the top position in your
the last five years. What were you you travel? What can you do for your company and be recognized for that.
doing five years ago? Doesn't seem family?
I want you to imagine what it will be
that long, does it?
Are you writing this like to be in front of
Five years is a good time-frame in our down, or are you thousands of people as
business to reach financial freedom. just reading it? It's they stand in ovation and
Some of you will do it much quicker important you write cheer you for your
and some will do it slower. It doesn't it down. Really accomplishments. It's an
matter. important. I'll awesome feeling. One
wait! .... good, let's you will deserve. Write in
I'm going to show you how you can do
get started again. your notebook what that
it in five years. You can adjust these
day will feel like, what
plans to meet your goals and I'm going to assume
you see and how it
objectives. the average person
sounds to you.
would like to make
YOUR FINANCIAL GOAL
between $10,000 and $20,000 per Excellent! I hope you actually wrote it You have to spend
Five years from now, what kind of month. Some of you want much more, down. I told you I was going to be on
money to make money,
monthly income would you be satisfied some of you are satisfied with less. your case about taking action. Writing
yet you will never have
making? Keep in mind that this is an We can accommodate everyone. The it down locks the feeling in more than
ongoing income. It comes month after fact is, what most people have done in if you just think about it. So go ahead to spend the thousands
month because people are still buying the last five years is not paying them and get that notebook and write it of dollars you would in
product. People are also still an ongoing income of $10,000. (which down. a mainstream
recruiting. Sounds good, doesn't it? is the equivalent of having $1.5 million
Next we'll bring this ultimate 5 year business. Set a
in the bank) Did you do that in the last
Write the number down in your dream to a one-year commitment. budget, keep it simple
notebook. Now write down what that and stick with it!
It’s Your Money (continued)
(Continued from page 16) You will spend only a items. Run those ads – and keep them
encourage you to plan ahead fraction of the amounts running.
– to have some vision of that a mainstream Put in a second phone line if that’s
what you expect from your business would require, what it takes. Get on the Pro Image
business, and to avoid being but frankly, it will take conference calls, attend any meetings,
shortsighted. This is YOUR more than $20 here and buy those CDs and books. Invest in
business. It has the potential $50 there. Make a YOURSELF. Sow the seeds, and reap
to change your life – for the concerted effort. Commit the rewards!
rest of your life. It’s to a minimum six bottle
For example; Imagine spending $100
important! Don’t approach it purchase each month
on samples and brochures, giving
lightly. Be serious. Big PLUS a minimum $100 to
them out, and generating just 10
business means big money $200 budget for
orders. Assuming you made only $10
and it has to go out before it marketing. Invest that
per bottle of product sold (actual
will multiply and come back money in product samples,
to you. brochures and other (Continued on page 18)
Business Starter Guide Page 18
Business Tip #11 — Your One Year Commitment
Can you imagine a traditional business your education and your business off plan. If you can do that in one year,
owner, say a retail shop the ground. you are on track for financial success.
owner, opening up a shop Your income can vary depending on
Here's what you can expect
and saying, "I'm going to your activity level. Some of you will be
in your one year:
give this 30 days?" No making an extra $5,-10,000 per year.
way. You'll make money, You'll Not a bad raise from what you are
make mistakes, You'll make doing now, huh? And its even better
If you are going to make
friends, You'll do what it because it's a growing business that
big money in Referral
takes. can set you up for life.
Marketing, you are going
to need to commit to at There is a lot more that will And some of you won't be making
least one year. I'm not happen, and I'd be lying if I anything. Do nothing, make nothing. Do
asking you to do this told you I knew exactly what a lot, make a lot. That's all it is. The
blindly. Talk to other people who have will happen for you. But I know that if formula is clear. The systems are in
committed for at least one year. Talk you act with excellence, have fun, and place. You just need to do it.
to the company owners. Whatever it stay focused, you will have a real solid
Write in your notebook exactly where
takes. And then commit to your business.
you'd like to be in 1 year, and then in
Do nothing, make success for one year.
A good goal is usually to reach the big bold letters write, "I COMMIT TO
nothing. Do a lot, The one year is what it will take to get middle of the company's compensation THIS FOR ONE YEAR."
make a lot. That’s
all there is to it. It’s Your Money (continued)
The formula is (Continued from page 17) only signed one person from giving with it. It is my opinion that you would
profit can be higher), you would earn samples. You’ve still got most of your be unable to keep up with your
clear. You just $100 in profit – paying for your initial initial investment business within 4
need to do it! investment. It’s pretty easy to simply back, more to 6 months. Think
break even. experience – and about it.
Now, assume that just 3 people sign you have a new Duplicate yourself
up as distributors from that effort and distributor! So, by having others
duplicate what you’re doing. So the the next month, do what you’re
next month you spend your $100 and just go do it doing. Help them.
maybe they do too. Keep doing this again. Get the ball rolling
every month and remember, you can You may sign 10 for them. Offer to
be up to several hundred dollars in people, even 20, provide the first 5
commissions alone with just a very before you get to 10 samples and
few active distributors in your someone who wants it worse than you brochures for them. Help them make
organization. Not to mention your do – and thanks to the Pro Image pay that first sale and watch the rest
retail income from selling individual plan, even just one HOT distributor can happen.
bottles. make you a lot of money. You can make excuses, or you can
Again, this is just an example. I can’t But . . . if you put nothing out – that’s make money – you can’t do both!
guarantee it will work this way. The how much you can expect in return!
numbers I used are very average, but Actually, my challenge to you is this.
let’s say you have the worst luck in the Spend the $100 to $200 per month for
world and you only sold 5 bottles and marketing. Keep it simple and stick
Business Starter Guide Page 19
Business Tip #12 — Your 90-Day Game Plan
First, let me say that I'm proud to have all over again with enthusiasm. initial call, and you'll think you can do
you here on our team, still taking in much more than five, but you are
this training. You've already shown going to have to follow-up with them
you are committed to doing whatever First 30 Days too. On a part-time basis, 5 a day is a
it takes to reach your personal good start. If you are working this full-
Your first 30 days is critical for
financial freedom. time, you can contact 15 a day for 30
creating momentum in your
Now we are going to get your next 90 organization. Momentum occurs from
days in gear. It's going to feel good to massive activity over a short period of In the next Business Tip article we'll go
have a set plan and stick to it for 90 time. Once momentum is achieved, it's into detail on what this might look like
days. We know it works, that's why we hard to stop. for both part-time and full-time
teach it. I've done it. In fact, every 90 people.
When a plane is taking off, it uses 70%
days I do it all over again. You are
of its fuel. The throttle is full forward. Second 30 Days
going to love this system.
It's all out, massive energy to get off
Once you have people in the business
Here's how it works. the ground.
they may need some assistance with
The next 90 days can be However, once
their business. Calling with them will
seen as three 30-day the plane is in
help them get started. Your first 30
segments. Your general the air, the
breakdown of activity throttle can be It can feel easier to call with your days need to be
will look like this: pulled back and people and help them build their
all out massive
the plane can groups, but don't stop building your
First 30 days - All out
cruise to its own team. People will do as you do. If action to get off
recruiting. 90% of your
destination. they see you making calls, going to
time will be recruiting the ground. Full
meetings, being on the conference
for yourself. The same thing
happens with your business. Your first
calls, they'll do the same things. throttle and don’t
Second 30 Days - All out recruiting
with your people. 40% of your time
30 days needs to be all out massive The 3rd 30 Days hold back.
action. Full throttle.
will be helping others recruit, 60% Within 90 days of being in the
will be recruiting more for yourself. When I say 90% of your time business you want to ensure that you
recruiting for yourself, that means: of are also getting all your group
Third 30 days - As much live contact
all the time you put in to your involved in conference calls and
as possible, preferably meetings, but
business, 90% of it will be talking to meetings (where possible), whether
when not feasible, utilizing all
your product and business prospects. locally or a company sponsored event.
conference calls and 3-way calls, etc.
Today, short of traveling out of the
50% of your time is recruiting for That leaves only 10% of the time to
area, you (and/or your upline) can
yourself, 25% recruiting for others, talk to your new downline's prospects,
create a group conference call for
25% is concentrated on as much to organize or to get trained. And
this purpose. This personal contact is
personal contact as possible with and since talking to your new downline's
the glue that holds your team
for your people - such as meetings, prospects will take most of that time,
conference calls or any major live training and organizing will have to be
contact that is available or created. done on the job. So no matter what or when the call or
event is in your first 90 days, make
I do this every 90 days. At the end of Example: Let's say you have 100 people
sure you are there. And do your best
that time period, I check to see who on your list. Can you call 5 new people
to get your new associates there. The
the leaders in my group are and I a day for 20 days? That includes
more people you have at a call or
spend 10% of my recruiting time with weekends. We are talking all out
event, the stronger your group will be.
them, and 90% recruiting for myself massive action. Its easy to do the
Business Starter Guide Page 20
Business Tip #13 — 21-Day Crusade
Most leaders I've met built their 1. Live outside your comfort zone training system
business in 21 days. 2. Act "unreasonable" FULL-TIME
It wasn't always their first 21 days, but 3. Eliminate outside distractions 1. Set a goal of 21 product sales in 21
the moment they decided to do the days
4. Be totally focused
business it was 21 days of pure focus.
5. Commit to doing "whatever it takes" 2. Set a goal of 21 new distributors in
Total energy. Massive commitment.
You only have to do this once. 6. Stay system dependent
3. Make 25 calls per day, minimum
And once you do, you will be rewarded 7. AOMA - All Out Massive Action
4. Have 5-7 new guests dialed into a
for the rest of your life. You'll tell your PART-TIME
children's children about these 21
1. Set a goal of 10 product sales in 21
days. As they enjoy an incredible 5. Have all distributors plug into your
lifestyle in a big beautiful home, you'll training system
reminisce about those 3 weeks where 2. Set a goal of 10 new recruits in 21
That's all it takes. It's not brain
you decided on your destiny, and put days
surgery. All it takes is a little courage
into action a plan. Anyone can do this. 3. Make 5 calls per day, minimum and a lot of action. You'll do it.
Faith without The goal is 10 new recruits in 21 days. 4. Have 2-4 new guests dialed into a Write down what you are committed to
There are a few commitments you'll presentation call doing, and then sign it.
action serves no
need to make to pull this off: 5. Have all associates plug into a
To make progress Action vs. Self-Delusion
you must actually Knowledge fueled by emotion equals affirmations without action can be the listening to motivational cassettes...
action. Action is the ingredient that beginnings of self-delusion. And for today. Start a sensible weight-
get started! ensures results. Only action can cause your well-being there is little worse reduction plan ... today. Start calling
reaction. Further, only positive action than self-delusion. on one tough customer a day ... today.
can cause positive reaction. The man who dreams of wealth and Start putting money in your new
Action. The whole world loves to yet walks daily toward certain "investment for fortune" account ...
watch those who make things happen, financial disaster and the woman who today. Write a long-overdue letter ...
and it rewards them for causing wishes for happiness and yet thinks today. ANYONE CAN! Even an
waves of productive enterprise. thoughts and commits acts that lead uninspired person can start reading
her toward certain despair are both inspiring books.
I stress this because today I see many
people who are really sold on victims of the false hope which Get some momentum going on your
affirmations. And yet there is a affirmations without action can new commitment for the good life. See
famous saying that "Faith without manufacture. Why? Because words how many activities you can pile on
action serves no useful purpose." How soothe and, like a narcotic, they lull us your new commitment to the better
true! into a state of complacency. life. Go all out! Break away from the
I have nothing against affirmations as Remember this: TO MAKE PROGRESS downward pull of gravity. Start your
a tool to create action. Repeated to YOU MUST ACTUALLY GET STARTED! thrusters going. Prove to yourself that
reinforce a disciplined plan, The key is to take a step today. the waiting is over and the hoping is
affirmations can help create Whatever the project, start TODAY. past -- that faith and action have now
wonderful results. Start clearing out a drawer of your taken charge.
newly organized desk ... today. Start It's a new day. With discipline you will
But there is also a very thin line
setting your first goal... today. Start be amazed at how much progress
between faith and folly. You see -
you'll be able to make.
Business Starter Guide Page 21
Business Tip #14 — Your Methods of Operation
When you get a job, they usually tell regular participation in a company boss and its your money, you don't
you what your responsibilities are. training conference call. If there isn't take many days off of work.
You wouldn't think about not doing a training
what was required of you, because event in
you might get fired. your area,
We'll never fire you, but that doesn't business (using the
mean you don't have responsibilities. tools) to at least 2
new people per
Your Monthly, Weekly and Daily of audio
day. If you present
method's of operation can be seen as tape or
to two people a day
your responsibilities. Stay in the book
for 1 year (they all
game. And if you don't show up, or training
don't have to be your people), you will
miss your responsibilities, fire such as Jerry Clark, Kim Klaver, Tom
have an enormous organization. It's
yourself. Then the next morning, re- "Big Al" Schreiter, etc.
next to impossible for you to fail.
apply for the same job. But also
Whatever you do, don't miss doing
remember that this is supposed to be I hope you see these responsibilities
some training every month.
a fun business. If having as disciplines that will build you
I look at my day
responsibilities is not fun to you, then Weekly Method of Operation financial freedom. Its not easy when
think of them as options. Either way, you get started, because there is no and if I didn't talk
You are responsible for attending all
get them done. one there to keep you accountable.
conference calls available by the to any new
Sometimes you are going to have to
This discipline will give you what it company or your team each week.
look at what you didn't do that week, prospects, I
takes to be successful in your own This could also include a new
walk in front of the mirror and say to
business. Don't get caught in the "I'm distributor 3-way call presentation,
your image, "you're fired!" Walk away,
consider that a
free" trap. Or the "I can do it which is a great way for you to learn -
turn back and reapply for the job. day I took off
whenever I want" trap. You are where you and your guest can hear a
creating a multi-million dollar presentation of the opportunity and There were times of frustration for from work.
business; you are going to need to act meet other distributors in the me where I would fire myself every
like it. business. day for a week. But every day I would
recommit. I wanted it badly. The
Monthly Method of Operation Daily Method of Operation
reasons I wrote down for doing this
On a monthly You are business kept coming back to me.
time frame, responsible Financial freedom was going to be
you are for calling or mine. I would learn to do whatever it
responsible personally took to build this business.
for (you have contacting
You have all the systems, the methods
the option of) at least 5
and the strategies you need to be
attending new people
successful in this business. Over the
and/or doing every day.
next few Business Tip articles, we are
one Training That's not 5
going to be showing you ways to find
Event. This calls with
more qualified people.
might be a your
local event where a trainer gives you organization, that's five NEW people. I
and your prospects the most look at my day and if I didn't call any
important elements of success in your new prospects, I consider that a day I
particular business. Or it could be took off from work. When you're the
Business Starter Guide Page 22
Business Tip #15 — Names, Numbers & Notes
Names are the game. Marketing builds their business on your success in this business,
warm market referrals - your list. It remember also that there are 5 billion
If you want to be successful in this
doesn't have to be your only way to people on the planet. You'll never run
business it helps never to run out of
find people, but out of names. We'll show
people to talk to. Over the next few
you have to let you in the next few
Business Tip articles I am going to
your contacts articles how to find
show you how to find people for you to
know about what qualified names. You'll
put through the simple systems you
you are doing. also want to develop a
just learned about.
system that tracks your
It's called putting
We are going to start with your warm leads for follow-up. I use
market. I know many of you don't want a notebook. You can use
on the line.
to hear this. Do you know how many a computer system,
times I've heard people say, "I don't That's the kind of index cards or anything
have any friends", or "I'm not confidence it you are comfortable
comfortable going after people I takes to make $10,000/month or with. Just make sure it
know"? I'm going to change your mind more in business—any business! You helps you follow-up on a timely basis.
on this. I'm also going to show you how can take baby steps when you start,
The products and The psychology of numbers: One last
to get an unlimited list of qualified that's not a problem, but when you are
thing. You have a significant advantage
opportunity are so names. ready to make the big money, you've
when your list is big. With only a few
got to put it on the line.
good, you would A Philosophy on Names names on a list, it can get very
There are two mindsets you need depressing when they all say "no." But
feel bad if your Your list is the reason your company
when you approach the people you if you have hundreds to go through,
friends and family pays you. They have all the other
know. then it's easy to just keep calling. You
systems, the product, all the support,
didn’t at least have so many to get through another
all the management team, and all the 1. You don't care if they get involved,
"no" is not going to hurt you.
know about them. technology they need to run a but you care that they see the
successful business. The only thing opportunity and the products. TASK: You've already written down
they don't have is your relationship your names in an earlier training. Go
2. The products and opportunity are
with your contacts. They are willing to do it again. Add more names. Make
so good, you would feel bad if your
pay very big money for you to let your sure you've called them all. (Note: Kim
friends and family didn't at least know
contacts know about their products Klaver has a good sample letter to
and their opportunity. send to your warm market in her book
Numbers and notes: Now that you that's worth checking out. You can
Any billion-dollar company and every
know how important names are to also find it on our support website.)
million-dollar earner in Referral
A successful method is to place ads Another method is to make an offer for when you’re not there, or use call-
offering FREE literature or samples, and request $2 or $3. Some larger forwarding to send unanswered calls
and then ensure that you send what publications restrict this approach, into a voicemail service. The more
was requested to each and every however if you are able to run this calls that you answer in person, the
response. Free offers always out-pull type of ad, you will not attract as better. But if you cannot, then with the
ads that request money, but can many people who never buy anything. right out-going message, using a
actually cost you more because you voicemail box is also quite effective
Take as many of the calls “live” as you
will generate a lot more inquiries, and for the ads you place. Be creative and
can. Use a good answering machine
many will be "tire-kickers." be friendly and welcoming to the calls.
Business Starter Guide Page 23
Business Tip #16 — Referrals
My favorite method in the world for 3. "What about me?" - in which case take us for granted. They know our
building the business is through you smile and put him through one of bad side as well as our good side.
referrals. I do this almost every day. your systems that you feel would be
When you call someone as a referral,
Referrals are very easy to get if you best for Jim.
they trust the person who referred
know how to ask for them. And they
Can you see the power in asking for a them and that brings instant respect
are the easiest in the world to work,
referral that way? You don't have to for you. And since they don't know
for reasons I'll explain in a minute.
use the script I just gave. Use your your bad side, and they want to be
How to Get Referrals own words. Someone else might say, polite, they'll listen to you more
"I've started a new business that is attentively.
Asking for referrals will become a
making people in other states
habit for you. You'll find yourself The secret! Here's an important part
fortunes. Do you know of anyone who
asking for them at two times during of the referral process. When you call
would want to help me build this
your contact with people. someone from a referral, give them a
genuine compliment that you received
1. Before they know anything about the
The other method for getting referrals from the referring person. People love
business or products.
is after someone has been through the to know that other people are talking
2. After they've learned everything entire system and says something like, about them in a positive way. This
about the business and products. "It's a good program, I just don't have builds massive rapport, very quickly.
the time" Make sure the compliment is genuine referrals to grow
You can approach
and you'll be on your way.
a prospect who I'll usually the business.
has never heard respond by For example, "Jim, I got your name
of the business by saying, "Kate, from Craig Ellis. He said you were one
using the referral let me go to of the most successful insurance reps and your group
approach. "Jim, work for you. in this area and that you handled your
I've started a new Why don't you business with integrity. I'm calling
will never run out
business. I'm get started with about a new business we are starting. of names.
opening up this our company, Do you keep your options open?"
area for a very and give me the
Referrals are a lot of fun. You get to
respectable names of
meet people you never would have
company. We're twenty people
met before, and because you are
looking for some sharp people who who you would call if you had the time.
talking to the top of their list, you get
want to make a lot of money. There's I can't promise you they'll get in, but if
to meet exciting successful people.
residual income involved, too. Could they do, I'll put them in your group and
you recommend some people who help them build." You just got 20 more Always use referrals. Teach referrals,
might want to help me out on a part- names from someone who wasn't too. You and your group will never run
time or full-time basis?" interested. I do this all the time. out of names.
Now Jim is going to say one of three WHY REFERRALS WORK
Referrals are the most powerful
1. "No," in which case you thank him method of recruiting because of the
and make your next call. psychological edge you get.
2. "Yes," in which case you take When you talk to someone you know
names, numbers and notes about the they trust you, and they also know you
peoples' backgrounds. enough to not be polite all the time.
Sometimes the people we know best
Business Starter Guide Page 24
Business Tip #17 — Advertisements
You can build your network marketing personal experience can be effective. and ONLY run your ad in the Sunday
business and make money with ads. This can be a reference to you or edition.
But it is more expensive than other someone you know, and a specific Do your homework and find some
methods we’ve talked about. Up until quote can help generate interest. smaller publications that come out
now, the leads we got were free. Do not use the company name or weekly or monthly. These will usually
You don't ever have to run an ad to be the product names without prior cost less, and they always lay around
successful in this business. But if you written authorization from Pro longer before being discarded. It has
want to, you can build your business Image and NEVER make medical or also been proven that these types of
fast with advertising. income claims of publications are
One key to remember is that you are any kind. usually viewed by a
better off to run an ad for an extended When advertising in higher number of
period of time. In a newspaper, run it newspapers and people, passed
for 4 to 8 weeks instead of just 1 week. magazines, less is around family
You should get a better price, too. If it more. In other members, friends,
pulls well, run it for another 12 weeks words, when trying waiting rooms, etc.
– if not, pull it and run it somewhere to be both effective A suggestion would be
Less is more! else or change the wording. and cost-conscious, to look for and run
When trying to be Besides better pricing, each week that it makes more your ads in “Thrifty
your ad runs increases the return sense to place smaller, less expensive Nickels,” “Penny Savers,” and other
both effective and ads than it does to "shoot your whole types of free DIRECT MAIL shoppers
percentages. It's been proven that
cost-conscious, it many people will not pay attention to, wad" on one impressive display ad in a and grocery store ad sheets.
or respond to an ad until they've seen major publication. Magazines are a good advertising
makes more sense
it 2 or 3 times. As with any aspect of networking, source, again because of the fact that
to place smaller, Many networkers are often unsure advertising must be approached with they are monthly or quarterly. They
a “trial & error” attitude. Be prepared lay around longer and are viewed by
less expensive ads whether to run ads for product or for
the business opportunity. If you’re to accept the fact that some ads pull more individuals.
than one huge ad. better than others, and so do some
just getting started, it is best to Many networkers concentrate on
concentrate on product. The products publications. “trade” magazines dealing with
are typically what bring in 90% of all Remember, you don't have to start big. network marketing. This is okay, but
networkers, and with the advantage of Start smart! Settle in on an ad and a remember, your ad is among
samples, this is the easiest and most publication that "works" for you, and hundreds of other similar ads
effective approach. then branch out with the revenue competing for the reader’s attention.
There is literally no “salesmanship” generated by your original ad. Turn Consider non-trade publications that
involved in promoting our product line. your profits back into your advertising target the types of people you’re
The samples do all the work, and this budget so that each month you can interested in, such as ladies
method duplicates very well. increase the NUMBER of ads you're magazines for product or money
running. Notice I said the number of oriented magazines for the
Once your knowledge level and
ads, not the size. Small, simple ads opportunity. There are also “local”
confidence grows, taking a business
will work. They don't need to be wordy free magazines for seniors, parents,
oriented approach to ads can also be
or flashy. etc. that can work well. Get creative!
lucrative. Discuss some of these
methods with your upline/sponsor. When advertising in newspapers, it Look around in your area and compare
does not make sense to run “daily” each paper’s circulation numbers to
As always, simplicity counts. Get the
ads. If you’re in a large paper with a their price. Once you are growing, you
reader’s attention, but don’t give away
daily circulation, save your money, can start looking outside your area.
the punch line. Ads that include a
Business Starter Guide Page 25
Business Tip #18 — Using the 3-Foot Rule
The 3-foot rule is simple and powerful. a problem. So he uses this method. that everyone is talking
It takes getting out of your comfort about." (explain a little about the
YOU KNOW HOW... state problem.
zone for some people, but it can be a company and/or products)
WELL, WHAT I DO IS... solve problem.
very powerful way of getting new
Then go on to invite that person to
prospects. It's very natural. You can use this one for Pro Image in
learn more about the product at
any situation. Try this: YOU KNOW HOW
Here's how it works: Anyone within 3 another time, or hand them a tape.
lot's of people toss and turn at night
feet of you needs to be invited to look
wondering what they are going to do 3. DO YOU KEEP YOUR BUSINESS
at our products or opportunity. In the
about money? WELL, WHAT I DO IS I OPTIONS OPEN?
grocery store, at the soccer game, in
give them a realistic option for them
the taxi, on the plane, you can talk to The third method I've learned is by
to do something about that.
someone about your business and asking, "Do you keep your business
products. Or, YOU KNOW HOW some people seem options open?" Sure. "If I could show
to lose energy and are dragging in the you a way to earn some extra income
THREE WAYS TO APPROACH
afternoon? WELL, WHAT I DO IS have a without changing what you are doing
I've learned three simple ways to tell product for them that restores their right now, would that interest you?"
someone who you've just met about energy and helps Yeah. "Let's set up a
your company without sounding like a them avoid the time to meet, so I can Get out of your
sales person. afternoon slump. show you the plan. It'll
comfort zone, and
take about 15
This first one is what I most commonly Use these or
minutes." you’ll never run
use at every chance I get as I’m out invent your own.
and about. Get creative and Pretty simple, huh? out of prospects
put it to use You can use all three
1. YOU KNOW HOW... as long as you can
everywhere. It's of these methods or
Jay Abraham, the highly successful powerful advice because its so simple. focus in on one. I suggest focusing on ask people, “What
marketing genius, teaches this method one until you get really good at it. Just
2. HAVE YOU EVER HEARD? do you do?”
on his classes for developing a unique remember to get out of your comfort
selling position. It's simple, when Here's another way to ask someone. zone. You'll do fine. And you'll never
someone asks what you do, you need "Have you ever heard of Pro Image?" run out of prospects as long as you
to show them that your service solves They answer, no. "It's an opportunity can ask people, "What do you do?"
Pro Image International Terms and Conditions
These Member Terms and Conditions these and any subsequent changes Pro Image. I am an Independent
are a legally binding contract between announced by Pro Image. Contractor, and as such, cannot bind
Pro Image and Member. I have or contract the company in any
reviewed and understand the company manner. Pro Image reserves the right
policies, marketing program, and I am of legal age within the jurisdiction to terminate this agreement, and all
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guidelines. I understand that specific without limitation, the marketing
There is a minimum of a 40
terms are subject to modification by incentive programs), upon 30 days
commission value product purchase
Pro Image at any time. My written notice, with or without cause.
requirement on your first order when
development rights and
signing up as a member. I will not be treated as an employee in
responsibilities will be determined by
regard to any laws covering
Pro Image publications and I will abide I will, in no way, imply that I am an
by both the spirit and the letter of officer, employee, agent, or owner of (Continued on page 26)
Business Starter Guide Page 26
Terms and Conditions (continued)
(Continued from page 25) termination. residents must include a Social
employees, including but not limited to Security or Social Insurance Number
Ownership of a Pro Image Business
the Federal Insurance Contributions if they wish to earn over US$600 per
Act, the Social Security Act, the Pro Image independent business year. As Independent Members,
Federal Unemployment Tax Act, ownership must be an individual, a neither the Member nor Pro Image
income tax withholding at source, or lawfully married couple, a legal has any right to enter into binding
for any federal, state, or local tax corporation, tax exempt entities or contracts or commitments on behalf
laws. trusts that are in compliance with the of the other, nor will Pro Image or the
law. Should any of Member be liable
I will conduct all my operations in
the above joint in any way for
strict compliance with all applicable
ownership dissolve the debts or
laws, ordinances, regulations and
or divorce, only one obligations of the
other requirements of any federal,
individual may other. The
state, county, municipal or other
retain ownership of Member is solely
government agency. I will obtain all
the business. It is responsible for
necessary permits, licenses or other
incumbent upon the all liabilities and
consents for the operation of my
“Twenty years from now Members of the expenses
business, collect and pay all taxes,
you will be more dissolved entity to associated with
expenses, debits and other liabilities
disappointed by the things advise Pro Image of his or her
when due and in all respects operate
that you didn't do than by
the individual who retains ownership independent business activities,
in a lawful and ethical manner.
of the business. This advice must be in including all benefits, wages, taxes,
the ones you did do. So
I will honor the Pro Image Retail writing and signed by all parties and and insurance of the Member and any
throw off the bowlines.
Guarantee and never make false or include a notarized statement or of its employees.
Sail away from the safe
fraudulent representations about the certified copy of the court approved
harbor. Catch the trade Independent Members (Contractors)
company, its products, marketing plan, divorce decree or property
winds in your sails.
or income potentials. settlement. Any questions as to the As an Independent Member you must:
legal ownership of the business will
Discover.” - Mark Twain I understand that no Pro Image 1. Conform to all of the federal, state
result in immediate suspension. Pro
Member at any level receives and local laws governing the running
Image has the right to suspend all
commissions solely for referring new and maintenance of a small business.
commissions and bonuses until the
Customers. Furthermore, I
ownership issue is resolved in 2. Obtain any necessary licenses or
acknowledge responsibility for
accordance with this policy. file any pertinent reports as required
training and supporting the Members I
by the laws in your area.
refer into Pro Image. Independent Status
3. Be responsible for any federal,
The Pro Image program is built upon When a Pro Image Membership is
state, local or general taxes and fees
retail sales to the ultimate consumer, accepted, the Member is recognized
due in your area.
although the company recognizes that as an Independent Member
a Member may wish to purchase (Contractor). Members are not Pro 4. Supply all necessary tools and
products for their personal or family’s Image employees and should not equipment required to operate your
use, Pro Image’s policy strictly represent themselves as employees. business including but not limited to
prohibits the purchase of product or All Membership applications must be telephone, photocopies, office
services for the purpose of qualifying completed and signed. If filled out via equipment and transportation.
for bonuses or advancement in the the corporate website, the enrollee
5. Determine your own work hours
marketing program. Failure to abide must choose the acceptance button
and establish a place of business.
by this policy or encouraging others indicating agreement to these Member
not to abide by this policy will result in Guidelines. U.S. and Canadian (Continued on page 27)
Business Starter Guide Page 27
Terms and Conditions (continued)
(Continued from page 26) attempt to enroll a Member of their arbitration is undertaken to recover
own organization that was personally compensation, bonuses or damages as
sponsored by another Member within specified herein, the prevailing party
Pro Image Members and all Members the organization. Violation of this shall be entitled to an award of
of their immediate household are policy is grounds for termination. attorney’s fees and expenses. All legal
prohibited from the following: action will be governed by the laws of
e. Members may not introduce other
the State of Texas in a Travis county
a. Enrolling any Pro Image Members, business opportunities to any Pro
whom they did not personally enroll Image Members whom they have not
into Pro Image, for other business personally enrolled into Pro Image, Exclusivity of Information
ventures either directly or through a even if that opportunity appears to
All information such as names,
third party. This includes, but is not complement our products or the
addresses, phone numbers, and email
limited to, presenting or assisting in business. It is improper for a Pro
addresses of any and all Members is
the presentation of other business Image Member to enroll, recruit or
proprietary information belonging
ventures to any non-personally attempt to recruit the guest or
solely to Pro Image. All Pro Image
sponsored member. It is the Member’s prospect of another Pro Image
Members agree not to disclose any
responsibility to first determine Member. Violation of this policy is
such information to any third party
whether or not the prospect is grounds for termination of Pro Image “No one will care
unless it is for the express purpose of
currently a Pro Image Member before Member status.
promoting the Pro Image opportunity how much you
enrolling the prospect in another
Violations of any provision of this nor can it be used to promote any
business venture. It will be considered know until they
policy constitutes a Member’s other business opportunity at any
a violation of this policy to enroll a
voluntary resignation and cancellation other time whether or not the person know how much
Member even if their status is
of his/her Membership, effective as of is still associated with Pro Image.
the date of the violation, and forfeiture Violation of this policy would result in
b. Producing any literature, by the Member of all commissions irreparable damage to Pro Image and
recordings or promotional material of payable for and after the calendar as such Pro Image would be allowed
any nature for month in which the injunctive relief to stop such a
another violation occurred. If Pro violation. If litigation or arbitration is
business Image pays any required to obtain injunctive relief or
venture, which compensation to the to recover damages, the prevailing
is used by the Member after the date party shall be entitled to an award of
Member or any of the violation, all attorney’s fees and expenses as
third party to commissions and governed by the State of Texas, in a
recruit Pro compensation for and Travis county court.
Image Members after the calendar month
for that in which the violation
business occurred shall be Should a Member be found to be in
venture. refunded to Pro Image. violation of any of the Policies of Pro
Image, Pro Image reserves the right
c. Selling, offering to sell, or Violations of this policy are especially
to terminate the agreement between
promoting any competing products or detrimental to the growth and sales of
the Member and Pro Image. The
services to Pro Image Members. other Members’ businesses and to Pro
procedure for such termination is as
Image as a whole. Therefore, Pro
d. Members cannot enroll or attempt follows:
Image may seek and obtain from the
to enroll a Member from another Pro
violating Member damages for a. Notification of intent to terminate
Image organization into their own
violations of this policy. If litigation or
organization, nor can they enroll or (Continued on page 28)
Business Starter Guide Page 28
Terms and Conditions (continued)
(Continued from page 27) disputes of this nature. We will Purchases Directly from a Member:
the agreement will be sent to the recognize the Member whose name
Here is a simple procedure to follow
Member via the U.S. Postal Service. appears as the enroller on a signed
when making refunds to those
application. If more than one
b. The Member will have 15 days to customers who you personally
application is received in the office,
respond to the notice, sending any service.
the one we receive first is recognized.
dissenting information, explanation or
Since there are no changes in the a. The customer should put in writing
alternative response in writing to Pro
enrollment structure allowed, this why he or she is returning the
area of the application product. Include the name, address
c. Pro Image’s review should be filled out and phone number of the customer,
board will make a final very carefully. preferably on the retail receipt. If a
determination as to customer does not want to put the
whether the Member will reason down in writing, you, the
be terminated. Member, should make the exchange or
Pro Image’s refund personally and put the
d. Should the termination
compensation plan is information required into written form
take place, the vacancy
based on the sale of with your signature. Be quick and
“Even if you're on will be filled according to
products to customers courteous about making the exchange
the normal compression
the right track, and rewarding our or refund.
policy as written.
loyal Members. This
you'll get run b. The Member should place each
Termination is permanent plan encourages
returned item in a separate plastic
over if you just inactivation of a Pro Image Member. Members to help other Members who,
bag with a copy of the sales receipt
The Member is no longer authorized to in turn, help others. Pro Image
sit there.” - Will Members are encouraged to share
and the written reason for the return
sell Pro Image products or enroll any
Rogers new Members. They can no longer ways to market the products and
participate in any way in the promote the opportunity while c. When a Member returns a product
compensation plan, contests or continuing to uphold the Member to Pro Image that a customer has
recognition. They may not re-enroll in Guidelines of the company. returned, Pro Image will replace the
the future. product with a new one for the
Satisfaction Guarantee for Customers
Changes of Enroller or Organization
Pro Image products carry a 100%
Pro Image discourages and prohibits guarantee. The following are the
any changes in the organizational or procedures to follow regarding All Pro Image literature was created
enroller structure. The integrity of the customer refunds: to present the Pro Image products
compensation plan depends on that and opportunity in the most
Purchases Directly from Pro Image:
structure. Pro Image protects the professional image possible and abide
rights of the enroller. Realignment will If your Customer purchased product by the State and Federal regulations
only rarely be considered in extreme directly from Pro Image and is not governing such literature in regards
circumstances. In order to make a satisfied for any reason with the to claims for both health and income.
change, a waiver must be signed by all product, he/she may return the Therefore, Members may not:
applicable parties and approved in unused portion or empty container to
a. Create, sell, display or distribute
writing by a corporate officer. Pro Image within 45 days from time of
any literature, audio or video, Internet
purchase and receive a full refund or
Sometimes two or more Members will web site, email or other print, audio,
exchange, minus shipping. Any
contact the same person. Pro Image visual or electronic media designed to
commissions paid out on the purchase
does not get involved in settling
will be deducted accordingly. (Continued on page 29)
Business Starter Guide Page 29
Terms and Conditions (continued)
(Continued from page 28) Independent Member, i.e.: The term of this agreement will not be
represent Pro Image’s products, limited, but on occasion will be
John Smith — Pro Image Independent
compensation plan or services other revised. Any changes or modifications
Member — 2222 Main Street — 123-
than that which is produced and to this agreement will be made freely
provided by Pro Image without prior available to all members and
approval from the company; Business Cards and Other Promotional customers. Pro Image will post notice
Materials of updates through normal channels,
b. Copy or reproduce any material
but it is the responsibility of the
produced by Pro Image without All cards, letterheads, signs and
applicant, member and customer to
permission; advertising materials, etc. used by Pro
review and be aware of any and all
Image Members to promote their
c. Use the Pro Image name or logos in changes or modifications.
businesses must make it clear that
any advertisements, displays, notices
they are Independent Members of Pro A member is entitled to cancel this
or in any promotion without
Image. Members may agreement at
in no way imply or any time for any
d. Produce and/or sell any product, intimate that they are reason upon
literature, audio or video or electronic agents, employees, written notice to
media with is deceptively similar to joint ventures or Pro Image. You can get
Pro Image products and thus create franchises of the Transfer or sale
everything in life
the impression that such material company. of a member
originates from Pro Image. status without you want if you will
written company just help enough
e. Present Pro Image’s products or Advertisements
approval is strictly prohibited.
opportunity in a manner or other people get
Some Members use classified
environment that is vulgar, profane or This agreement shall not be effective
advertising in the newspapers to find what they want. --
which presents Pro Image in an until and unless it is accepted by the
prospects. Here are a few simple
undesirable manner. Pro Image Corporate office. Failure to Zig Ziglar
rules to follow when placing such an
comply with the terms of this
f. Make claims for product and/or ad:
agreement, or any other company
income potential. No exaggerated or
• Do not imply that a job or position is publications, will result in the
curative claims in regards to Pro
available. immediate termination of this
Image products or opportunity. Only
agreement by Pro Image, upon written
use approved corporate language in • Do not promise a specific income.
notice thereof to member.
defining the features and benefits of
• Do not include any misleading facts
Pro Image products. Never diagnose This agreement shall be governed by
or distortions of the Pro Image
or prescribe any Pro Image products the laws of the State of Texas and all
compensation plan or products.
as a specific treatment for any claims, disputes or other matters
disease or condition. Repackaging Products between parties of this agreement
shall be brought in County of Travis,
In addition, a Member must not make Repackaging of Pro Image products by
Texas, courts. Further, this agreement
exaggerated or hypothetical claims Members is not authorized. Products
constitutes the entire agreement
about the earning potential available are to be sold in their original
between the member and Pro Image
with the Pro Image compensation plan. packaging only. Under no
and no other promises,
circumstances are Members allowed
Telephone Advertising representations, guaranties or
to print labels bearing the Pro Image
agreements of any kind shall be valid
A Member may list his or her name in name or logo. unless in writing.
their phone book as long as it is
Terms of Agreement
clearly stated that the Member is an
Customer Service: 512.266.8433
email@example.com With a solid reputation for our commitment to excellence,
Order Line: 800.323.3681 integrity and unmatched quality of both our products and
Mon-Fri, 8AM-5PM Central business program, Pro Image International offers a
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Don Borba, VP: 480.246.4105 refreshing integrity-driven approach to referral
marketing. No matter what your experience in our
industry may be, many people from all walks of life are
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