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Career Fairs in the Washington Dc Area

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					  Benchmarking Survey
  Products and Services
Susan Jurow, NACUBO Senior Vice President
Benchmarking Survey #4
 27 respondents
 75% response rate
 Launched April 9, 2008
 Conducted by the National Association
  of College and University Business
  Officers (NACUBO)
Survey Breakdown
 Eight Sections:
   Products and Services
   Membership Directories
    (Hardcopy & Electronic/Online)
   Magazines
   Journals
   Salary Studies
   Career Placement services
   Career Expositions/Fairs
Respondents
      ACCED-I       NACCU
      ACE           NACE
      ACUA          NACS
      ACUHO-I       NACUA
      ACUI          NACUBO
      ACUTA         NACUFS
      APPA          NACUMS
      ASJA          NAEP
      CAUBO         NASPA
      CUPA-HR       NCCI
      EDUCAUSE      NIRSA
      IACLEA        SCUP
      NACA          URMIA
      NACAS
 Full-time Equivalent Staff
 Less than 5 (7)
   ACUA, ASJA, ACCED-I, NACUMS, NACCU, NCCI,
    URMIA
 5-15 (8)
   NACUA, ACUTA, NACUFS, ACUI, CAUBO, IACLEA,
    NAEP, NACAS
 15-30 (7)
   ACUHO-I, APPA, CUPA-HR, SCUP, NACA, NASPA,
    NIRSA
 Greater than 30 (5)
   ACE, NACUBO, NACE, NACS, EDUCAUSE
Office Location


 Based in Washington, DC area (5)
   ACE, APPA, NACUBO, NASPA, NACUA


 Based Outside of Washington, DC area (22)
Annual Operating Budget
 Less than $2 million (10)
   CAUBO, NACS, ACUA, NACUMS, NACE, NAEP,
    NACCU, NIRSA, ACUI, NASPA
 $2-5 million (10)
   ACUTA, ACUI, ACUHO-I, NACUA, NACA, NACUFS,
    NASPA, NAEP, NIRSA, SCUP
 $5-10 million (3)
   APPA, CUPA-HR, NACE
 Greater than 10 million (4)
   ACE, EDUCAUSE, NACS, NACUBO
Section One


  Programs and Services
Programs and Services Offered
Workshops & conferences/professional
development

Annual conference                    27
Specialty training/workshops         26
Distance learning/online education   22
CEUs or comparable training units    10
Certification programs               5
Tradeshow/exposition                 20
Programs and Services Offered
Communication

Website                                     27
Website section/portal accessible only by   21
members
Listservs                                   25
Electronic newsletter                       23
Hardcopy newsletter                         4
Programs and Services Offered
Services

Affinity marketing programs              6
Peer review groups/consulting programs   7
Internship/mentoring programs            12
Programs and Services Offered
General membership benefits

Voting authority                       26
Research grants                        5
Publications                           26
Research reports/services              21
Eligibility for leadership positions   25
Awards program                         26
Section Two

 Membership Directories
Membership Directories: Paper
 Associations that
  provide a paper copy                    Yes
  directory
   APPA, IACLEA, NACUFS,             7
    NACCU, NIRSA,SCUP,
    URMIA                        20


                            No
Of the 7 who do provide a
hardcopy membership
directory…
Frequency of Publication

 Most are published   Unspecified
  once annually
                                1



                                       6

                                     Once per year
Purchase Price for Nonmembers
 5 associations sell to nonmembers

 2 associations do not sell to nonmembers

 Of those who do sell to nonmembers, the
  average price is $150 (range:$85 to $300)
Membership Directories:
Electronic/online
 Associations that       No
  provide an
                           2
  electronic/online
  directory

                               25


                                Yes
Of the 25 who do provide an
electronic/online membership
directory…
Membership Directories:
Electronic/online

 How they are published
   22 Published on the web as an interactive
        and/or linked document, product or tool

   3   Published on the web as a pdf
        document

   2   Published on CD
Membership Directories:
Electronic/online
 How often the data               Unspecified

  are updated:             Annually
                                   Other


     16 Immediately     Monthly


     2 Daily          Weekly

     2 Weekly
     1 Monthly          Daily


      1 Annually
                                                 Immediately
                                                 /Real time

     1 Other
     1 Unspecified
Section Four

   Magazines
Magazines
 Associations that
  publish a magazine
   ACE, ACUHO-I, ACUI,
    ACUTA, APPA, CAUBO,    No
    CUPA-HR, EDUCAUSE,
                                10
    IACLEA, NACA, NACAS,             17
    NACUBO, NACE, NACS,
                                          Yes
    NACUFS, NAEP, NASPA
Of the 17 who do have a
magazine…
Magazines
   Number of issues published annually
     Most 4 to 6 (range 1-11)

   Yearly fees to members
     15 include with membership
     1 charges fee ($41)
     1 unspecified

   Availability to nonmembers
     13 make available
     3 do not make available
     1 Unspecified

   Cost of subscription to nonmembers
     $0 to $200 (Average $65)
Magazines
 Total net revenue to associations
  from advertising and magazine sales
   Operate at a gain
     5   ($5,000 - $300,000)
   Operate at a loss
     5   ($10,000 - $194,000)
   Break even
     7
Magazines
 Associations that                            Fully

  outsource
                                             outsource
                              Do not
                             outsource
                                         1
   1 Fully
                                    4
   4 Do not outsource
   12 partially outsource
                                         12

                                                     Partially
                                                    outsource
Magazines
 Functions outsourced:
Editorial content (to freelancers)                   5

                      Circulation            4

Copy editing and/or proofreading             4

               Advertising sales                     5

    Photography/illustrations/art                        6

                 Graphic design                                  8

            Distribution (mailing)                                            12

            Publication (printing)                                            12

                                     0   2       4           6       8   10        12   14
Section Five

  Journals
Journals
 Associations that
  publish a journal
   ACUA, ACUHO-I,
    ACUTA, ASJA, CUPA-
    HR, EDUCAUSE,                   12   Yes
                               15
    NACE, NACUA, NASPA,
                          No
    NIRSA, SCUP, URMIA
Of the 12 who do have a journal…
Journals
 Number of issues annually
   Most are 2 or 4 (range 1-4)
 How articles are solicited
   11 send a general “call for articles” to
    members
   2 send a general “call for articles” to
    nonmembers
   7 recruit other professionals/experts
   2 use other method
Journals
 Who holds ultimate editorial
  responsibility:
     2   individual editor
     6   team of editors
     1   committee of members
     3   staff (paid) editor and volunteers
Journals
 Compensation to
  editors                                    Compensated

   3 Compensate
                                         3
   9 Not Compensate

                                     9
                           Not
                       compensated
Journals
 Permitting advertising/ sponsorship/
  underwriting



                        No   6      6    Yes
Section Six

  Salary Studies
Salary Studies
 Associations that
  conduct salary
  studies
   ACCED-I, ACUA,
    ACUHO-I, ACUI,
                          No   12
    APPA, CUPA-HR,                  15   Yes
    NACCU, NACE, NACS,
    NACUA, NACUFS,
    NAEP, NASPA, NIRSA,
    URMIA
Of the 15 who do conduct salary
studies…
Salary Studies
 Frequency of
  studies                            Annually



   3 Annual     Other           3
   7 Biennial           5
   5 Others

                             7

                                   Biennially
                                 (once every
                                  two years)
Salary Studies
 How results are made available
     11 Published on the web
     3 Hardcopy by mail
     3 Published (magazine, journal, etc.)
     2 Presented at annual conference
     4 Other
 Salary Studies
 Availability to
  nonmembers

 Cost to nonmembers          8   7   Yes
                         No
   Range $150 to $800
    (one at $70)
Section Seven

  Career Placement Services
Career Placement Services
 Associations that
  offer career
  placement services
   ACCED-I , ACUA,        No
                                10
    ACUHO-I, ACUI, APPA,
    ASJA,, CAUBO, CUPA-
                                     18
    HR, IACLEA, NACA,
                                          Yes
    NACAS, NACE,
    NACUBO, NACUFS,
    NAEP, NASPA, NCCI,
    NIRSA
Of the 18 who do offer career
placement services…
Career Placement Services
 How job listings are made available to
  candidates:
     16 Electronically via the web
     2 Electronically via email
     2 Electronically via listserv
     6 Conference or convention
Career Placement Services
 Among those who
  offer web-based
  online listings, how        Outsourced to a                                  Internally,

  technology is                 third-party
                                 provider       8                        7   through static
                                                                                 listings


  administered:
   8 Outsourced                                           2
   7 Internally, static
                                                        Internally,

   2 Internal, interactive                              through
                                                    interactive/linked
                                                          listings
Career Placement Services
 Fee structure for                       Charge for
                                           Access

  job candidate
  members to access                   3
  listings
   15 Free
   3 Charge for access
                                 15

 Price Range for the     Free

  3 that do charge:
   $10 to $250
Career Placement Services
 Fee structure for
  prospective employer
  members to post listings
                               Free


                                      5

 Price range for those that              13
  do charge:
   $125 to $300
                                               Charge for
                                                Access


    (one at $35)
Career Placement Services
   Availability to prospective
    employer nonmembers to
    access career placement
                                    Unavailable

    services
     14 Available                                4
     4 Unavailable

   Fee structure for prospective
    employer nonmembers to post                       14
    listings
     14 charge
                                                           Available
     4 do not

   Price range for those that do
    charge:
     Range $225-$500
        (one at $100/one at $150)
Section Eight


  Career Expositions/Fairs
Career Expositions/Fairs
 Associations that
  offer a career                    Yes
  expo/fair
                                5
   ACUHO-I, ACUI,
    NACA, NASPA,
    NIRSA

                           22


                      No
Of the 5 who do offer career
expos/fairs…
Career Expositions/Fairs
     Nonmembers are eligible to attend at a higher fee
      than members for all five associations

     Revenue is generated from…
                                                   0   0.5   1   1.5   2   2.5   3   3.5   4   4.5


           Prospective employer registration fee


                  Job candidate registration fee


                  Vendor corporate sponsorship

    Fees for interview rooms and/or presentation
                        rooms

                         Fees for exhibit booths


                    Underwriting by association


                                         Other:
Benchmarking Survey
Products & Services

    Questions?

				
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