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Kim Zimmerman, Communications Director
Minneapolis College of Art and Design
(612) 874-3793 | kim_zimmerman@mcad.edu

          Minneapolis College of Art and Design (MCAD) partners with
          Minnesota Interactive Marketing Association (MIMA) to host
        “Conversations About the Future of Advertising” Speaker Series

MINNEAPOLIS—The Minneapolis College of Art and Design (MCAD) and the Minnesota
Interactive Marketing Association (MIMA) have partnered up to offer a series of special free events
addressing the role of social and digital media in the future of advertising.

Inspired by Tim Brunelle, Principal, Hello Viking (www.helloviking.com) and his MCAD course “The
Future of Advertising," the MCAD+MIMA Speaker Series “Conversations About the Future of
Advertising” will be held on five Monday nights starting Feb. 4, 2008 at The Fine Line Music Café,
318 First Ave. N., Minneapolis.

Brunelle’s class focuses on the power of ideas in a digital age, arming MCAD's advertising and
Bachelor of Science students with a competitive edge by exploring social media and interactive
tools such as blogs, microblogging, widgets, MySpace, Facebook, Twitter, and much more. The
“Conversations About the Future of Advertising” speaker series is an opportunity to open this
exciting exchange of ideas to the larger advertising and interactive communities.

The series debuted on Monday, Feb. 4 with “Conversation #1” featuring Jan Leth, Vice Chairman
of Global Digital Creative for Ogilvy & Mather.

“Conversation #2” is on Monday, March 3, and features Valeria Maltoni, ConversationAgent.com.
Maltoni has been called a communicator, a marketer, and a Renaissance person. Her blog,
www.conversationagent.com, is recognized among the world’s top online marketing blogs. Her day
job is director of Marketing Communications at Sungard Availability Services. This event runs from
6 to 7:30 p.m. and is free and open to the public.

“Conversation #3” will follow on Monday, March 17, with Matt Dickman, director of Digital
Marketing at Fleishman-Hillard in Cleveland, Ohio. Dickman is the author of one of the top 150
marketing blogs, according to Advertising Age, and is considered a leader in social media and
emerging technology. His blog, Techno//Marketer, examines the ways new media is impacting
companies and customers alike. He regularly contributes to MarketingProfs as a columnist (and the
publication’s first blogger) as well as the Madison Avenue Journal. This event is from 5 to 6:45 p.m.
and is free and open to the public.

Tim Brunelle will interview the guest speakers about an array of global changes in advertising,
marketing, public relations, technology and more. The speakers will respond to questions posed by
the Twin Cities Interactive Community group on Facebook and will take questions from the
audience. Each speaker will bring real-world suggestions and advice.

Speakers for the remaining engagements are to be announced. Find out more information on the
MCAD+MIMA Speaker Series “Conversations About the Future of Advertising” at www.mima.org or
                                           About MCAD

The Minneapolis College of Art and Design (MCAD) has been creating art on the cutting edge since
1886. Recognized nationally and internationally for its innovative approaches, MCAD is home to
more than 800 students pursuing Bachelor of Fine Arts, Bachelor of Science and Master of Fine
Arts degrees. The College offers majors in Advertising, Animation, Comic Art, Drawing, Filmmaking,
Fine Arts Studio, Furniture Design, Graphic Design, Illustration, Painting, Photography, Print Paper
Book, Sculpture and Web and Multimedia Environments. The College has earned the highest
accreditation possible for an art and design school and has been named a “Best Midwestern
College” for four consecutive years by The Princeton Review. MCAD also offers continuing studies
courses; certificate programs in Graphic Design and Sustainable Design, as well as a Post-
Baccalaureate certificate; online learning; and youth programs, as well as free exhibitions and

                                           About MIMA

Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and
professional development forum for interactive marketing professionals. Members include
professionals from all disciplines of design, media, promotions, content development, product
development, publishing, marketing, usability and experience design.



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