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          Dinner Presenting “The Pat Summerall Award”




              Thursday, January 29, 2009
                             6:00 – 9:00 p.m.
The Westin Tampa Harbour Island • NFL Headquarters Hotel • Tampa, Florida




             Pat Summerall                       2009 Honoree
                                              Chris Berman, ESPN
                                                                          ®



                           Dinner Presenting “The Pat Summerall Award”




                      benefiting St. Jude Children’s Research Hospital


The annual Legends for Charity® Dinner benefiting St. Jude Children’s Research Hospital® will take
place at the NFL Headquarters Hotel, The Westin Tampa Harbour Island, on January 29, 2009, during
Super Bowl XLIII weekend in Tampa, Florida. Each year, the event presents the The Pat Summerall
Award to a person who has made a significant contribution in the sports field. The award was created in
honor of the legendary broadcaster for his contributions to the NFL for over 50 years.

We are pleased to have as our honoree this year Chris Berman of ESPN. Chris will be the fourth
recipient of “The Pat Summerall Award.” He has become one of America’s most respected, popular and
most beloved sportscasters of his era. As a studio host, anchor and commentator, Berman is known for
balancing in-depth reporting with ample amounts of humor and ebullience. In addition to the
presentation of this prestigious award to Berman, there will be a live and silent auction to raise money
for the life-saving research and treatment conducted daily at St. Jude.

Founded by the late entertainer Danny Thomas, St. Jude is the premier center for the research and
treatment of pediatric cancer and other catastrophic childhood diseases. Children from around the world
have benefited from the protocols developed and the research done at St. Jude – research that is shared
freely with the global medical community.

Working together, St. Jude physicians and scientists have pioneered treatments that have helped push the
overall survival rates for childhood cancers from less than 20 percent in 1962 to more than 70 percent
today. The survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia,
has risen from just 4 percent in 1962 to 94 percent today.
                                                                                                        Chris Berman
                                                                                 NFL Studio Host, SportsCenter Anchor
                                                                                            and Baseball Commentator

                           In October 1979 -- one month after its inception -- ESPN hired a little known 24-year-old sports anchor
                   named Chris Berman. For the next quarter century and running, Berman has become one of America’s most
              respected, popular, and in many ways, most beloved sportscasters of his era. With his trademark combination of genuine
        enthusiasm, knowledge and wit, he has come to embody ESPN in its dedication to entertaining and informing sports fans
    across the country. He is best known for his signature delivery of highlights of every sport, most notably on NFL Sundays.
  Six times the versatile Berman has been selected the National Sportscaster of the Year (1989, 1990, 1993, 1994, 1996 and 2001) by
the members of the National Sportscasters and Sportswriters Association. Berman, who in 1989 became the first cable sportscaster to
win the award, ranks second among sportscasters in winning this award from the NSSA. Berman and his various shows have won nine
Emmy Awards and 12 CableACEs.
  Berman was named the 2001 winner of the prestigious Reds Bagnell Award from the
Maxwell Football Club of Philadelphia for “contributions to the game of football.” Previous
recipients include Pete Rozelle, Don Shula, Joe Paterno, and Eddie Robinson, among others.
  It’s hard to imagine NFL Sundays before Berman. The 2005 season marks his 20th
consecutive as studio host of Sunday NFL Countdown, having surpassed Brent Musburger’s
15-year record in 2001 as the longest running host of a weekly pro football studio show.
Berman has worked alongside Tom Jackson for all but one of those years, first teaming in
1987, when ESPN acquired the rights to carry the NFL. He is now a veteran of 23 Super
Bowls beginning with the 49ers’ first NFL Championship in Super Bowl XVI.
  Every Sunday night in the fall Berman teams with Jackson to host the critically acclaimed
NFL PrimeTime, which is annually cable television’s highest-rated studio show. He also hosts
Sunday NFL Countdown, the weekly Sunday morning pre-game show which won six Sports
Emmy® Awards (1988, 1991, 1994, 1995, 2001 and 2003 seasons) and five CableACEs (1989,
1992, 1993, 1994 and 1995). During halftime of ESPN’s Sunday Night Football NFL telecasts,
Berman narrates “The Fastest Three Minutes in Television” featuring highlights of all the day’s
NFL games. All told, he has been hosting ESPN’s NFL telecasts since 1979, which includes
his prognosticating alter-ego -- the “Swami” -- anchoring ESPN’s annual NFL Draft telecast
and serving as Master of Ceremony for the prestigious Pro Football Hall of Fame Induction
ceremony.                                                                                       2009 Honoree Chris Berman, ESPN
  From 1996-1999, Berman added halftime-hosting duties for ABC Sports’ Monday Night
Football. Since 1996, he has anchored the network’s Wildcard Saturday. In 1998, he served as host of ABC’s pre-game show Monday
Night Blast. In 2000 and 2003, Berman anchored ABC’s four-hour Super Bowl XXXIV and XXXVII pre-game show working alongside
Hall of Fame 49ers quarterback Steve Young, now one of his ESPN partners. He did so again for Super Bowl XL in Detroit in 2006.
  Since 1990, Berman has served as a play-by-play commentator for ESPN Major League Baseball games, including division playoff
coverage starting in 1996. Among Berman’s career highlights was calling ESPN’s Emmy-Award winning telecast of Cal Ripken’s
2,131st consecutive game September 6, 1995. He also hosts Baseball Tonight, the network’s nightly compendium of Major League
Baseball highlights, news and features that won a Sports Emmy in 2003. He has covered 20 All Star games, including the Home Run
Derby, and 17 World Series for ESPN, including the 1989 San Francisco Earthquake.
  Since 1986, Berman has covered the U.S. Open, a role that he relishes, including the “NFL PrimeTime of golf,” the nightly
U.S. Open highlights show and has hosted ESPN’s coverage of the first two rounds. In 2003, he added play-by-play
duties for the U.S. Open on ESPN.
   Berman continues to broaden his reach. In yet another new venture, Berman brought his passion and apprecia-
tion for hockey to the 2003 and 2004 Stanley Cup Playoffs as co-host of ESPN’s and ABC’s telecasts.
  As a studio host, anchor and commentator, Berman is known for balancing in-depth
reporting with ample amounts of humor and ebullience. “Sports should be fun,
and I want viewers to share in the enjoyment I get from the games.
But I also owe it to those same viewers to be thoroughly
prepared and to know what I’m talking about,” Berman said, “or not talking about.” Berman received perhaps his most praise when he
and analyst Buck Martinez chose not to speak during the 22-minute celebration in the Ripken game.
  Berman is famous for his use of nicknames while voicing over Major League Baseball highlights. Throughout his career he has been
praised by the media, viewers and players across the country for his lighthearted and humorous approach. Berman’s personal favorites
from the more than 1000 monikers he has coined include Roberto “Remember the” Alomar, Bert “Be Home” Blyleven, Jim “Two
Silhouettes On” Deshaies, and Fred “Crime Dog” McGriff , just a sampling of names that often reflect his interest in history and
music. Some of his favorite NFL nicknames are Andre “Bad Moon” Rison, Curtis “My Favorite” Martin, Steve “I’ve Got You Babe”
Bono and Chris Fuamatu “Bad” Ma’afala.
  Berman regularly hosted SportsCenter in ESPN’s first 11 years, culminating in the network’s first SportCenter Emmy Award in
1990. Although his assignments have changed, he always returns to host a few “just to keep DiMaggio’s hitting streak alive.” In 2005,
he even took his turn at the anchor desk on the road, kicking off the SportsCenter 50 States*50 Days tour from Fenway Park in
Boston. Berman established his craft working the overnight shift during ESPN’s first four years, often teaming with his good friend,
the late Tom Mees. Berman also appears on ESPN Radio during the football and baseball seasons.
  “I want to be George Brett , Tony Gwynn and the late Walter Payton. I want to retire with the team I came in with. Once I go a
nywhere else, I’m a mercenary. I’m so proud to be one of the folks who helped lay the foundation here.” To that end, Berman has
signed to May 10, 2010, his 55th birthday.

Other Honors
  In addition to the NSSA Awards, Berman was honored in 1990, 1992, 1994 and 1996 with CableACE Awards as cable’s best sports
host. Also, he was part of the SportsCenter team that won the CableACE in 1990. In 1995, 1996, and 1997, Berman was named
“Sportscaster of the Year” in the Studio Host category by the American Sportscasters Association. The Cable Guide readers voted him
“Best Cable Sportscaster” in 1987, 1988 and 1990; TV Guide chose him as one of the “Top Stars of the 90s”; and, People magazine
named him one of “TV’s Most Fascinating Stars” of 1997. He has also received nine Emmy nominations as best sports host in 1990,
1991, 1993, 1994, 1995, 1996, 1998, 1999 and 2001. In 1992, the syndicated “NFL Pre-Season Special” surveyed NFL players on
their favorite football commentator and 43 percent, an overwhelming majority, selected Berman. He was also listed on The Sport-
ing News’ Top 100 Most Powerful People in Sports in 1995 and 2005. In 2005, the readers of SI for Kids chose Chris second as most
favorite sportscaster, behind only John Madden.
  A long-time aficionado of rock and roll, Berman has appeared on stage singing with Huey Lewis and the News over a half-dozen
times. In addition, he sang twice with Eddie Money, appeared in a video with Hootie and the Blowfish, and was joined by Glenn Frey
of the Eagles for a special “Hotel California” Super Bowl edition of “The Swami.”
  Berman has played himself in 11 motion pictures – The Longest Yard (May ’05), Little Big League, Necessary Roughness, Eddie,
The Garbage Picking Field Goal Kicking Philadelphia Phenomenon, Big Daddy, Second String, Even Steven, Kingpin, The Program,
Celtic Pride - and on several television shows including Spin City, The Jersey and Arli$$. He has also appeared on Late Night with
David Letterman, The Tonight Show with Jay Leno and Jimmy Kimmel Live.
  In 1986, while working at ESPN, Berman also provided daily weekday sports commentaries for KFRC-Radio in San Francisco and,
in 1987, for WFAN-Radio in New York.
   In September of 1999, Berman was honored by his boyhood team, the San Francisco Giants, with the privilege of throwing out the
first pitch at one of the final games ever at historic Candlestick Park. He is proud to say that he’s the only guy East of the Rockies to
have a patch of outfield grass from Candlestick and SBC Park growing in his backyard.

Before ESPN
   Berman’s first broadcasting position came while he was a student at Brown University as sports director for WBRU Radio and
commentator for basketball, football, ice hockey and baseball games. He also assisted NBC Sports telecasts in New England -
including the memorable Game 6 of 1975 World Series - and served as a correspondent for WEAN, a Providence, R.I. news radio
station. In November 1991, he was inducted into the Brown University Athletic Hall of Fame.
  After graduating from Brown in 1977 with a Bachelor of Arts degree in history, Berman began his career as a disc
jockey at WERI in Westerly, R.I., hosting a news-oriented talk show and covering high school football and basketball
games. One year later, he joined WNVR Radio in Waterbury, Conn., broadcasting high school football games,
co-hosting a sports talk show and doing traffic reports.
 Berman’s first television exposure came in 1979 when he joined WVIT-TV, an NBC affiliate in
Hartford, Conn., as a weekend sports anchor.
  Berman, born May 10, 1955, resides in his native Connecticut with
his wife Kathy and their two children, Meredith and Doug.
                         PAT SUMMERALL
          The Signature Voice of Sports Broadcasting in America

Pat Summerall is the signature voice of sports broadcasting in America. As a professional football player, Pat
was best known as the kicker for the legendary New York Giants championship teams of the late 50s and 60s.
After his retirement from the gridiron, he became the mainstay of the CBS Sports broadcasting team for 32 years.
In 1994, Pat and broadcast partner, John Madden, joined the FOX network. For 21 years, they were the strongest
sportscasting team in the history of the game.

George Allen Summerall was born in Lake City, Florida. He won the Florida State Tennis championship and
twice won All-State Basketball honors before he became a football star at the University of Arkansas. Pat received
an education degree in 1952 and later earned a master’s degree in Russian history. He was drafted by the Detroit
Lions in 1952, but was traded to the Chicago Cardinals before ever playing a single game for Detroit. He was a
place-kicker and tight end for Chicago from 1952 through 1957. He joined the New York Giants in 1958 and
played in the 1958, 1959, and 1961 NFL Championship games, scoring five points in the legendary 1958 game
(23-17 loss to Baltimore) and 10 points in the 1959 game (31-16 loss to Baltimore). Summerall also had a brief
stint with the St. Louis Cardinals baseball organization.

He began his broadcasting career with CBS in 1960. In addition to football, he was the network’s signature voice
for its golf coverage, including the Masters®, the U.S. Open Tennis Championships, the NBA and five
Heavyweight Championship Fights. The 1994 Masters was Summerall’s final event for CBS. He was sports
director of WCBS Radio in New York City from 1960 to 1971. At the same time he also served as host of the
station’s four-hour, six-days-a-week morning news program and worked for the CBS Radio Network.

In total, Summerall has worked 16 Super Bowls on network television, the first five as a game analyst and the rest
as the play-by-play man. To further Summerall’s astonishing Super Bowl statistics, he also worked on 10 Super
Bowl radio broadcasts. Summerall and Madden worked eight Super Bowl broadcasts together-more than any other
network broadcast team. Their broadcast of Super Bowl XVI in 1982 is still the highest-rated sports program of
all time (49).

The winner of many prestigious awards in recognition of his contribution to professional football, include the
Lifetime Achievement Award for Sports by the National Academy of Television Arts and Sciences, the Pro
Football Hall of Fame’s Pete Rozelle’s Radio-Television Award, and the NFL Alumni’s prestigious Order of the
Leather Helmet. In 2002, he received the coveted George Halas Award, which has only been awarded three other
times to the founders of the League-Pete Rozelle, George Halas and Art Rooney. Summerall also earned
Sportscaster of the Year honors from the National Sportscasters and Sportswriters Association, the Lifetime
Achievement Award from the National Quarterback Club, the Golden Mike Award from the Touchdown Club of
America, 2005 Sports Legend Honoree, National High School Hall of Fame, 1989 Bert Bell Award, 1993 Joe Foss
Challenge Award, Florida High School Sports Hall of Fame, Walter Camp Football Foundation Distinguished
American Award and the Association of Tennis Professionals’ JAKS Award as Tennis Broadcaster of the Year.
Pat was the first recipient and now annually presents the Pat Summerall Legends for Charity Award at the Super
Bowl. He has also received an honorary doctorate degree.

Pat’s book, Pat Summerall, On and Off the Field was released in August 2006. He is Founder of Summerall
Sports Ltd. Pat and wife, Cheri reside in Southlake, Texas with their black lab, Amazing Grace.
          TITLE SPONSOR PACKAGE

                            $50,000

 Twenty-five tickets to VIP celebrity gathering prior
  to dinner and exclusive photo opportunity with
  Chris Berman and Pat Summerall

 Fifty tickets to dinner

 Opportunity for check presentation on stage

 Acknowledgement during program by Emcee

 Company logo on official Legends for Charity Web site
  linking to your company’s Web site

 Full-page advertisement in program book

 Name on front of invitation as Title Sponsor

 Prominent signage during dinner

 Inclusion in event media coverage
                       Sponsor Opportunities
              Studio Host                                   Play-by-Play
                $25,000                                       $15,000
   15 tickets to VIP celebrity gathering         10 tickets to VIP celebrity gathering
    prior to dinner                                prior to dinner
   30 tickets to dinner                          20 tickets to dinner
   Full-page ad in program book                  Full-page ad in program book
   Name on invitation as sponsor                 Name on invitation as sponsor
   Prominent signage during dinner               Prominent signage during dinner
   Company logo on official Legends for          Company logo on official Legends for
    Charity Web site linking to your               Charity Web site
    company’s Web site




            Color Analyst                                Sideline Reporter
              $10,000                                          $5,000
   Eight tickets to VIP celebrity gathering      Six tickets to VIP celebrity gathering
    prior to dinner                                prior to dinner
   16 tickets to dinner                          10 tickets to dinner
   Name on invitation as sponsor                 Name on invitation as sponsor
   Half-page ad in program book                  Quarter-page ad in program book
   Prominent signage during dinner               Prominent signage during dinner
   Company logo on official Legends for          Company logo on official Legends for
    Charity Web site                               Charity Web site
Legends for Charity
Through the Years




                                                               Pat Summerall presents the first Pat Summerall Award
                                                               to James Brown – CBS Sports

Dick Stockton – FOX Sports, Pat Summerall, James Brown –
CBS Sports – Howie Long – FOX Sports at the
2006 LFC Super Bowl XL




                                                                        2008 recipient Jim Nantz – CBS Sports with
                                                                        legendary Andy Rooney of CBS News




Master of Ceremonies Armen Keteyian, CBS News, guest speaker
Merril Hoge, ESPN and John P. Moses, CEO of ALSAC/St. Jude




                                                                  2007 recipient Greg Gumbel
                                 Participation Commitment Form
Yes, I would like to be part of the Legends for Charity® Dinner by honoring Chris Berman in one of the
following ways:

           ___Yes, I would like to be the number one team “Lead Announcer” Sponsor ($50,000)
           ___Yes, I would like to be on the air as the “Studio Host” Sponsor ($25,000)
           ___Yes, I would like to join the team as the “Play-by-Play” Sponsor ($15,000)
           ___Yes, I would like to report in as a “Color Analyst” Sponsor ($10,000)
           ___Yes, I would like to be on the field as a “Sideline Reporter” Sponsor ($5,000)
           ___Yes, I would like to be in the booth as a “Broadcast Team” Table of 10 Sponsor ($3,000)
                     **All Sponsors must be confirmed by November 28, 2008 to be included on invitation**

Do you want to find out if your company will match your donation? Log onto www.matchinggifts.com/stjude

                              Program Book Opportunities (Four Color Ads)
     ___Back Cover Full Page ($1,500)                 ___Inside Front Cover Full Page ($1,200)
     ___Inside Back Cover Full Page ($1,200)          ___Full Page ($1,000)
     ___Half Page ($300)                              ___Quarter Page ($150)
          **All program advertisements/logos must be received no later than December 30, 2008. All ads are four color**


          Name: _____________________________________________________________________
          Business: ___________________________________________________________________
          Home Phone: _________________________ Business Phone: _________________________
          E-mail:______________________________________________________________________
          Address: ____________________________________________________________________
          City:_____________________________________ State:______________ ZIP: _____________

            Payment Type: (Please make checks payable to “St. Jude Children’s Research Hospital”)

o Check     o I would like to be billed on my credit card for the above amount o AMEX                      o Visa         o MC

          Credit Card Number: __________________________________________________________
          Expiration Date: ______________________________________________________________

          Signature:____________________________________________________________________
o Please invoice me

                                    Please mail or fax this completed form to:
                                               Danielle Prestipino
                                      St. Jude Children’s Research Hospital
                                            14499 N. Dale Mabry Hwy
                                                    Suite 260 S
                                                Tampa, FL 33618
                                                (F) 813-264-5790
            Contact Danielle at 813.264.5780 or danielle.prestipino@stjude.org for more information.
                        Legends for Charity Honorary Committee

Greg Aiello                         Dick Ebersol                      Jim Nantz
Senior Vice President               Chairman                          CBS Sports
Public Relations                    NBC Universal Sports & Olympics
National Football League                                              Steve Sabol
                                    Joe T. Ford                       President
Kaye Burkhardt                      Chairman                          NFL Films
President                           ALLTEL Corporation
Dallas Fan Fares                                                      Tony Petitti
                                    John Madden                       President/CEO
Lou D’Ermilio                       NBC Sports                        MLB Network
Senior Vice President
Communications                      Sandy Montag                      Lesley Visser
FOX Sports                          Senior Vice President             CBS Sports
                                    IMG




                                   Event Production

                               Ocean 2 Ocean Productions, Inc.
                                Cheryl DeLeonardis, President
                                        954.922.7013
                                 Ocean2ocean@bellsouth.net
                              www.ocean2oceanproductions.com

				
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