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Seminars in

 Communication Skills                                                 OCTOBER 2009–MARCH 2010



                                  DEVELOPMENT   SUPPORT   SOLUTIONS
                                                                                 www.amanet.org




                                                            NEW! AMA’s Virtual Seminars
                                                          See back cover.




    Interpersonal Skills • Influence and Negotiating • Assertiveness Skills

    Business Writing • Presentation Skills
                                                                                                                          INTERACTIVE PDF              Click on any seminar of interest in this Table of Contents
                                                                             TABLE OF
                                                                             CONTENTS                                        <     TOC      >          (TOC) to view its page directly • Click any seminar title
                                                                                                                                                       on its page to register on our website for that seminar.



                                                                            INTERPERSONAL SKILLS
                                                                            How to Communicate with                                            AMA’s 2-Day Business Writing
                                                                             Diplomacy, Tact and Credibility . . . . 1                          Workshop . . . . . . . . . . . . . . . . . . . . 18
                                                                            Building Better Work Relationships:                                NEW!    Writing for the Web . . . . . . . . . 19
                                                                             New Techniques for Results-oriented                               Effective Technical Writing . . . . . . . . 19
                                                                             Communication. . . . . . . . . . . . . . . . . 2
                                                                            The 7 Habits of Highly Effective                                   ASSERTIVENESS SKILLS
                                                                             People® 3-Day Signature Program . . 3                             Assertiveness Training . . . . . . . . . . . . 20
                                                                            Responding to Conflict: Strategies
Effective communication is the                                               for Improved Communication . . . . . 4
                                                                                                                                               Assertiveness Training for
                                                                                                                                                Managers. . . . . . . . . . . . . . . . . . . . . 20
foundation on which companies                                               Communication and Interpersonal                                    Assertiveness Training for
                                                                             Skills: A Seminar for IT and                                       Women in Business . . . . . . . . . . . . . 21
and careers are built and a crucial                                          Technical Professionals . . . . . . . . . . . 5
component of lasting success.                                               Managing Emotions in the                                           INFLUENCE AND NEGOTIATING
                                                                             Workplace®: Strategies for Success. . 6
                                                                                                                                               Getting Results Without Authority. . 22
Whether the audience is an entire organi-                                   Developing Effective Business
                                                                                                                                               Negotiating to Win . . . . . . . . . . . . . . 23
                                                                             Conversation Skills . . . . . . . . . . . . . . 7
zation or a single individual, effective                                                                                                       Expanding Your Influence:
                                                                            Developing Your Emotional
communication requires bringing together                                     Intelligence . . . . . . . . . . . . . . . . . . . . 8             Understanding the Psychology
                                                                                                                                                of Persuasion . . . . . . . . . . . . . . . . . . 24
different points of view and relaying that                                  Communicating Up, Down and
information without losing clarity or focus.                                 Across the Organization . . . . . . . . . . 9                     PRESENTATION SKILLS
Whether it’s a face-to-face conversation                                    Interpersonal Skills for Managers . . . . 9                        Projecting a Positive
                                                                            Communication Boot Camp . . . . . . . 10                            Professional Image . . . . . . . . . . . . . 24
or an e-mail exchange, a meaningful
                                                                            Cross-Functional Communication:                                    Strategies for Developing Effective
message entails establishing a connection                                    Strategies for Workplace                                           Presentation Skills . . . . . . . . . . . . . . 25
that leaves a powerful impression. The                                       Effectiveness . . . . . . . . . . . . . . . . . . 11              Effective Executive Speaking . . . . . . 26
seminars in this booklet help you develop                                   NEW!Building an Informal Network:                                  PowerPoint® Unplugged . . . . . . . . . . 27
                                                                              How Work Really Gets Done . . . . . 11
a truly engaging and responsive commu-
                                                                            The Effective Facilitator: Maximizing                              MANAGEMENT AND
nication style, leading to positive results                                  Involvement and Results. . . . . . . . . 12                       LEADERSHIP SKILLS
for you and your organization.                                              Dynamic Listening Skills for                                       Time Management . . . . . . . . . . . . . . 27
                                                                             Successful Communication . . . . . . . 12
                                                                                                                                               Management Skills for
                                                                            Moving Ahead: Breaking Behavior                                     New Managers . . . . . . . . . . . . . . . . 28
                                                                             Patterns That Hold You Back . . . . . 13
                                                                                                                                               Moving from an Operational
                                                                            Storytelling: The Secret of Great                                   Manager to a Strategic Thinker . . . 29
                                                                             Communicators . . . . . . . . . . . . . . . . 13
                                                                                                                                               Successfully Managing People . . . . . 30
                                                                            Business Conversation Skills for the
                                                                             Nonnative English Speaker. . . . . . . 14                         The Voice of Leadership: How
Schedule 69 (GS-02F-0092R)                                                                                                                      Leaders Inspire, Influence and
MOBIS (GS-10F-0083S)                                                                                                                            Achieve Results . . . . . . . . . . . . . . . . 31
                                                                            BUSINESS WRITING
All seminars are on                                                                                                                            Leading with Emotional
General Services Administration Schedule                                    Business Writing for the Nonnative
                                                                                                                                                Intelligence . . . . . . . . . . . . . . . . . . . 31
                                                                             English Speaker . . . . . . . . . . . . . . . . 15
                                                                                                                                               Advanced Leadership
                                                                            How to Sharpen Your Business
                                                                                                                                                Communication Strategies . . . . . . . 32
                                                                             Writing Skills . . . . . . . . . . . . . . . . . . 16
      A M A CERTIFICATE PROGRAMS                                                                                                               Developing Executive Leadership . . . 32
                 Attendance at seminars in this booklet con-                Listening and Writing: Building a
               tributes to the requirements for earning an AMA                Foundation for Better
             Certificate—a recognized symbol of achievement
           in the business world. For information on how to                   Communication. . . . . . . . . . . . . . . . 17
         qualify for an AMA Certificate, as well as special
       discount pricing, visit www.amanet.org/certificates
                                                                            The Grammar Course . . . . . . . . . . . . 17
      or call 1-800-262-9699.




                                                                                                            AMA Blended Learning—a dynamic and
                                                                                             AN AMA
                                                                                         BLENDED LEARNING
                                                                                                            effective blend of live training, online tools,
                                                                                             SEMINAR
                                                                                                            resources and events that provides the foundation
                                                                                                            for greater subject mastery and measurable
 AMA’s Virtual Seminars offer the same                     AMA’s most                                       performance metrics to back it up.
 high-caliber faculty and engaging content               popular seminars
 as the classroom seminar—on your desktop.
<   TOC    >                                                                                                    INTERPERSONAL SKILLS



       How to Communicate with Diplomacy,
       Tact and Credibility SEMINAR #2206
                                                                                                      SCHEDULE
       Get your point across with a positive professional image.                                      Oct. 1-2 . . . . . . New York, NY. . . . . . 2206-DMR-00451
                                                                                                      Oct. 1-2 . . . . . . San Francisco, CA . . . 2206-DMR-00452
       When challenged, overwhelmed or on the spot, can you hear others clearly and                   Oct. 5-6 . . . . . . Chicago, IL . . . . . . . . 2206-DMR-00453
       respond appropriately? When presenting ideas, do you seek to gain cooperation or               Oct. 8-9 . . . . . . Atlanta, GA . . . . . . . 2206-DMR-00454
       to seize control? Do you avoid difficult situations and relationships—or collaborate            Oct. 12-13 . . . . Parsippany, NJ. . . . . . 2206-DMR-00455
       through thoughtful and diplomatic interactions?                                                Oct. 19-20 . . . . Arlington, VA . . . . . . 2206-DMR-00456
                                                                                                      Oct. 22-23 . . . . Newport Beach, CA . 2206-DMR-00502
       How well you communicate can make or break your professional image, influencing                 Oct. 26-27 . . . . Boston, MA . . . . . . . 2206-DMR-00457
       how others view your work, your performance—and your prospects for career                      Nov. 2-3 . . . . . . New York, NY. . . . . . 2206-DMR-00459
       mobility. Now you can learn how to choose and use the most appropriate words and               Nov. 2-3 . . . . . . San Francisco, CA . . . 2206-DMR-00460
       emotional tone for every business situation. In just two days, this seminar offers             Nov. 5-6 . . . . . . Chicago, IL . . . . . . . . 2206-DMR-00462
       insights into communication styles, while providing you with skills for clearly and            Nov. 5-6 . . . . . . Houston, TX . . . . . . . 2206-DMR-00463
       effectively receiving and transmitting information, ideas, thoughts, feelings and needs.       Nov. 9-10 . . . . . Columbus, OH . . . . . 2206-DMR-00458
                                                                                                      Nov. 16-17 . . . . Arlington, VA . . . . . . 2206-DMR-00465
                                                                                                      Nov. 19-20 . . . . Las Vegas, NV . . . . . . 2206-DMR-00467
       BENEFITS OF ATTENDING                          Listening for Effective Communication           Nov. 30-Dec. 1 . San Diego, CA . . . . . 2206-DMR-00469
                                                      • The barriers and obstacles to listening       Dec. 3-4 . . . . . . Philadelphia, PA . . . . 2206-DMR-00503
       • Communicate efficiently and tactfully
                                                                                                      Dec. 7-8 . . . . . . Atlanta, GA . . . . . . . 2206-DMR-00470
         with clients, direct reports, colleagues,    • How good listening is critical as a           Dec. 7-8 . . . . . . San Francisco, CA . . . 2206-DMR-00472
         your boss and senior management                “receiver” of a communications message        Dec. 10-11 . . . . Boston, MA . . . . . . . 2206-DMR-00473
       • Respond in a professional manner, even       • Build rapport through good listening          Dec. 14-15 . . . . Arlington, VA . . . . . . 2206-DMR-00474
         when you’re out of your comfort zone         • How to use active listening skills            Dec. 14-15 . . . . Chicago, IL . . . . . . . . 2206-DMR-00475
       • Strengthen your communication                • Using listening skills to build and improve   Dec. 14-15 . . . . Dallas, TX . . . . . . . . . 2206-DMR-00476
         effectiveness with active listening            your image                                    Dec. 14-15 . . . . New York, NY. . . . . . 2206-DMR-00477
       • Elicit cooperation and respect by modeling                                                   Jan. 11-12. . . . . Arlington, VA . . . . . . 2206-DMR-00478
                                                      Using Diplomacy, Tact and Credibility           Jan. 14-15. . . . . New York, NY. . . . . . 2206-DMR-00479
       • Improve your image through increased
         self-awareness                               • Understand how and when to use                Jan. 18-19. . . . . San Francisco, CA . . . 2206-DMR-00555
                                                        diplomacy                                     Jan. 21-22. . . . . Atlanta, GA . . . . . . . 2206-DMR-00480
       TOPICS COVERED                                 • How and when to be tactful                    Jan. 21-22. . . . . Chicago, IL . . . . . . . . 2206-DMR-00481
                                                      • The concept of credibility: what it is,       Feb. 4-5 . . . . . . Fort Lauderdale, FL . . 2206-DMR-00483
       How Diplomacy, Tact and Credibility
                                                        how to use it when communicating              Feb. 8-9 . . . . . . Boston, MA . . . . . . . 2206-DMR-00556
       Influence How Others Perceive You
                                                                                                      Feb. 11-12 . . . . Chicago, IL . . . . . . . . 2206-DMR-00485
       • How “image” impacts others’ perception       • Five actions for credible communications      Feb. 11-12 . . . . New York, NY. . . . . . 2206-DMR-00486
         of you, your credibility and your job        • How to handle difficult situations with        Feb. 18-19 . . . . San Francisco, CA . . . 2206-DMR-00487
         performance                                    diplomacy, tact and credibility               Feb. 22-23 . . . . Arlington, VA . . . . . . 2206-DMR-00504
       • Use diplomacy, tact and credibility to                                                       Feb. 25-26 . . . . Houston, TX . . . . . . . 2206-DMR-00489
                                                      Your Communication Action Plan
         positively impact your image                                                                 Feb. 25-26 . . . . Newport Beach, CA . 2206-DMR-00490
                                                      • Create an action plan to improve your         Feb. 25-26 . . . . Parsippany, NJ. . . . . . 2206-DMR-00491
       Communication Style Differences:                 communication skills back at work             March 1-2. . . . . Arlington, VA . . . . . . 2206-DMR-00492
       The Insight Inventory®                         • Sign a “follow-up” contract                   March 4-5. . . . . Atlanta, GA . . . . . . . 2206-DMR-00493
       • Awareness of your communication style                                                        March 8-9. . . . . New York, NY. . . . . . 2206-DMR-00494
       • How stress negatively impacts how you        WHO SHOULD ATTEND                               March 11-12. . . San Francisco, CA . . . 2206-DMR-00495
         communicate                                  Business professionals who want to advance      March 15-16. . . Chicago, IL . . . . . . . . 2206-DMR-00496
       • “Read” others so that you can                their credibility with diplomatic methods of    March 15-16. . . Seattle, WA . . . . . . . 2206-DMR-00497
         communicate more effectively                 communication.                                  March 22-23. . . San Diego, CA . . . . . 2206-DMR-00498
       • Utilize diplomacy, tact and credibility                                                      March 25-26. . . Princeton, NJ. . . . . . . 2206-DMR-00499
         when communicating across styles                                                             2 days/1.2 CEUs
       Effective and Powerful Communication                                                           $1,995/AMA Members $1,795
       Skills                                                                                         AMA Members save $200.
       • Why miscommunication is “expensive”
       • The communication-based components
         of image
       • How to positively impact the visual,         “I’ve been communicating for 56 years. Now I know why sometimes it’s
         verbal and vocal components of                been effective and why sometimes it’s gotten me into some trouble!”
         communication
                                                                                               —Tom Charlton
       • The “Know-Feel-Do” model of                                                            Bandag, Inc.
         communicating



    All AMA seminars are GSA approved and can be delivered on-site.                        1-800-262-9699        www.amanet.org                            1
INTERPERSONAL SKILLS                                                                                                                              <     TOC         >

Building Better Work Relationships
New Techniques for Results-oriented Communication                                                                      SEMINAR #2235


                                                                                                   SCHEDULE
Don’t let your work relationships work against you. Now,                                           Sept. 30-Oct. 2 . Atlanta, GA . . . . . . . 2235-DMR-00763
discover the basic competencies critical to solid work                                             Oct. 7-9 . . . . . . Arlington, VA . . . . . . 2235-DMR-00764
relationships—and career success.                                                                  Oct. 7-9 . . . . . . San Francisco, CA . . . 2235-DMR-00765
                                                                                                   Oct. 12-14 . . . . Boston, MA . . . . . . . 2235-DMR-00766
In today’s complex business environment, differences are a positive force within                   Oct. 14-16 . . . . New York, NY. . . . . . 2235-DMR-00767
an organization. And it all starts with you. This seminar will prepare you to                      Oct. 19-21 . . . . Chicago, IL . . . . . . . . 2235-DMR-00768
become a “conscious communicator.” You’ll return to work better able to build                      Nov. 2-4 . . . . . . Houston, TX . . . . . . . 2235-DMR-00769
                                                                                                   Nov. 4-6 . . . . . . New York, NY. . . . . . 2235-DMR-00770
constructive and beneficial workplace relationships by learning how to analyze
                                                                                                   Nov. 4-6 . . . . . . Newport Beach, CA . 2235-DMR-00771
situations and consciously select and use productive communication strategies.                     Nov. 16-18 . . . . Chicago, IL . . . . . . . . 2235-DMR-00773
                                                                                                   Nov. 18-20 . . . . Lake Buena Vista, FL . 2235-DMR-00792
                                                                                                   Dec. 2-4 . . . . . . New York, NY. . . . . . 2235-DMR-00774
BENEFITS OF ATTENDING                           Building Better Relationships with                 Dec. 9-11 . . . . . San Francisco, CA . . . 2235-DMR-00776
• Build better rapport and gain trust           Ourselves and Others                               Dec. 14-16 . . . . Arlington, VA . . . . . . 2235-DMR-00777
• Develop flexibility in actions, thoughts and   • Perception, world view, emotional                Dec. 14-16 . . . . Chicago, IL . . . . . . . . 2235-DMR-00778
  feelings to better handle any situation         intelligence—and you                             Jan. 6-8. . . . . . . New York, NY. . . . . . 2235-DMR-00779
                                                • Self-awareness, self-esteem and                  Jan. 25-27. . . . . Arlington, VA . . . . . . 2235-DMR-00780
• Avoid mistakes and conflicts that may
                                                  self-concept                                     Feb. 3-5 . . . . . . Atlanta, GA . . . . . . . 2235-DMR-00775
  result from misinterpreting others or
                                                                                                   Feb. 8-10 . . . . . Chicago, IL . . . . . . . . 2235-DMR-00781
  ineffective listening                         • Work styles—and how to flex them
                                                                                                   Feb. 17-19 . . . . New York, NY. . . . . . 2235-DMR-00782
• Influence and motivate others to first-rate     Relationship Building                              Feb. 22-24 . . . . San Francisco, CA . . . 2235-DMR-00784
  performance                                                                                      March 3-5. . . . . Dallas, TX . . . . . . . . . 2235-DMR-00787
                                                • Managing assumptions in order to
• Use direct and indirect messages accurately     build trusting relationships                     March 10-12. . . Arlington, VA . . . . . . 2235-DMR-00788
• Build your self-esteem as you discover                                                           March 10-12. . . New York, NY. . . . . . 2235-DMR-00789
                                                • Consciously building trust at work
  a new self-awareness                                                                             March 17-19. . . Lake Buena Vista, FL . 2235-DMR-00791
                                                • Developing and showing a positive
• Identify strengths, weaknesses and              attitude                                         3 days/1.8 CEUs
  opportunities                                                                                    $2,195/AMA Members $1,995
                                                • Eliminate the “attitude virus”
• Understand the roles of values, beliefs,                                                         AMA Members save $200.
  attitudes, perceptual processes and           Expressing Needs within Relationships
  emotional intelligence                        • Influencing others
• Master the keys to excellent communication:   • Performing an interpersonal needs
  observe, listen, analyze, plan, communicate     inventory                                         Addressing Relational Change and Conflict
                                                • The shape and sound of assertiveness              • Selecting your conflict-resolution style
TOPICS COVERED                                                                                      • Resolving conflicts assertively with the
                                                • Completing an influential SWOT
Effective Workplace Relationships                 (Strengths, Weaknesses, Opportunities,              relationship in mind
• How do you build workplace                      Threats) Profile                                   • Developing and practicing a conflict-
  relationships?                                                                                      resolution plan
                                                Relational Communication
• Behaviors that support or undermine
  these relationships                           • Identifying your communication style:             WHO SHOULD ATTEND
                                                  how you relate most often                         Business professionals who want to use
• Assessing your relationships
                                                • Sharpening verbal and nonverbal                   effective communication and relationship
Communication and Perceptions                     behaviors and skills                              management to maximize impact, productivity
• Trustbusters and how to fix them               • Applying direct and indirect messages             and results.
• The five axioms of conscious                     for more flexible communication
  communication                                 • Using feedback and questioning skills
• Mirroring and rapport                           to better understand others                      “This seminar really reached those
Investigating Emotions and                      Relational Listening                                important points that are needed to
Emotional Intelligence                          • Listening barriers and their impact on
• Social and multiple intelligences               effective workplace relationships                 benefit all kinds of communication
• Assessing your multiple intelligences         • A listening improvement map                       and promote peace through every
• Five domains of emotional intelligence        • Improving listening by asking good
                                                  questions                                         relationship you have.”
• Improving work relationships through
  emotional intelligence                        • Applying active and reflective listening skills                     —Jimmy Cruz
                                                • Best practices for giving or seeking feedback                       Ready Pac Produce




 2          For additional dates and locations or to register—1-800-262-9699                       www.amanet.org
<   TOC    >                                                                                                          INTERPERSONAL SKILLS



       The 7 Habits of Highly Effective People®
       3-Day Signature Program                                      SEMINAR #2601
       By FranklinCovey—now available through AMA.
       The 7 Habits of Highly Effective People® courses are based on the teachings                       SCHEDULE
       of Dr. Stephen R. Covey.
                                                                                                         Sept. 30-Oct. 2 . Arlington, VA . . . . . . 2601-DMR-00042
                                                                                                         Oct. 5-7 . . . . . . New York, NY. . . . . . 2601-DMR-00041
       Surveys* of thousands of people across the United States                                          Oct. 7-9 . . . . . . San Diego, CA . . . . . 2601-DMR-00048
       disclosed that while many people work hard, they are worried                                      Oct. 14-16 . . . . Atlanta, GA . . . . . . . 2601-DMR-00043
       about their lack of effectiveness.                                                                Oct. 19-21 . . . . Dallas, TX . . . . . . . . . 2601-DMR-00045
                                                                                                         Oct. 21-23 . . . . San Francisco, CA . . . 2601-DMR-00047
       • Only 14% are accomplishing as much as they believe they could                                   Oct. 26-28 . . . . Chicago, IL . . . . . . . . 2601-DMR-00044
       • Only 17% prepare a plan for the day                                                             Oct. 26-28 . . . . Minneapolis, MN . . . 2601-DMR-00046
                                                                                                         Nov. 2-4 . . . . . . Arlington, VA . . . . . . 2601-DMR-00051
       • Rewards of working are low—only 50% feel satisfied and                                          Nov. 4-6 . . . . . . Los Angeles, CA . . . . 2601-DMR-00055
         fulfilled with their work                                                                       Nov. 9-11 . . . . . Lake Buena Vista, FL . 2601-DMR-00052
       *Results of xQ Surveys conducted by Harris Interactive                                            Nov. 11-13 . . . . Houston, TX . . . . . . . 2601-DMR-00126
                                                                                                         Nov. 11-13 . . . . Phoenix, AZ . . . . . . . 2601-DMR-00056
                                                                                                         Nov. 16-18 . . . . New York, NY. . . . . . 2601-DMR-00049
                                                                                                         Nov. 16-18 . . . . San Francisco, CA . . . 2601-DMR-00054
       Develop a new outlook and create                    • Habit 4: Think Win-Win—Build a
                                                                                                         Nov. 18-20 . . . . Boston, MA . . . . . . . 2601-DMR-00050
       dramatic change. Problems caused by inef-             team that finds faster and better
                                                                                                         Nov. 18-20 . . . . Chicago, IL . . . . . . . . 2601-DMR-00053
       fectiveness cannot be solved with the same            solutions through clear expectations,
                                                                                                         Nov. 30-Dec. 2 . Salt Lake City, UT . . . 2601-DMR-00064
       ineffective thinking that created them. For           shared responsibilities and an
                                                                                                         Dec. 2-4 . . . . . . Arlington, VA . . . . . . 2601-DMR-00058
       more than 15 years, The 7 Habits of Highly            understanding of priorities
                                                                                                         Dec. 2-4 . . . . . . Las Vegas, NV . . . . . . 2601-DMR-00063
       Effective People® has provided the ultimate in      • Habit 5: Seek First to Understand,          Dec. 7-9 . . . . . . New York, NY. . . . . . 2601-DMR-00057
       productivity training for thousands of people         Then to Be Understood—Develop               Dec. 9-11 . . . . . Indianapolis, IN . . . . . 2601-DMR-00127
                                                             the skills of effective communication       Dec. 14-16 . . . . Atlanta, GA . . . . . . . 2601-DMR-00059
       and organizations worldwide.
                                                             that lead to greater influence and          Dec. 16-18 . . . . Chicago, IL . . . . . . . . 2601-DMR-00060
       BENEFITS OF ATTENDING                                 faster problem solving                      Dec. 16-18 . . . . San Francisco, CA . . . 2601-DMR-00062
       • Develop a clear definition of the results         • Habit 6: Synergize—Value and                Jan. 18-20. . . . . Houston, TX . . . . . . . 2601-DMR-00061
         you want and live each day with a                   celebrate differences and understand        Jan. 20-22. . . . . Chicago, IL . . . . . . . . 2601-DMR-00067
         greater sense of meaning and purpose                how they contribute to more                 Jan. 25-27. . . . . San Francisco, CA . . . 2601-DMR-00068
                                                             innovative and intelligent solutions        Jan. 27-29. . . . . Arlington, VA . . . . . . 2601-DMR-00066
       • Focus on your top priorities, achieve
         balance and increase organizational               • Habit 7: Sharpen the Saw—                   Feb. 1-3 . . . . . . Dallas, TX . . . . . . . . . 2601-DMR-00073
         productivity through a weekly and daily             Maintain and increase your newfound         Feb. 3-5 . . . . . . Atlanta, GA . . . . . . . 2601-DMR-00071
         planning process                                    effectiveness by continually renewing       Feb. 8-10 . . . . . Anaheim, CA . . . . . . 2601-DMR-00076
                                                             yourself mentally and physically            Feb. 10-12 . . . . Philadelphia, PA . . . . 2601-DMR-00070
       • End self-defeating behavior and gain the                                                        Feb. 17-19 . . . . New York, NY. . . . . . 2601-DMR-00069
         necessary security you need to change             WHO SHOULD ATTEND                             Feb. 22-24 . . . . San Francisco, CA . . . 2601-DMR-00075
       • Develop strong relationships based on             Anyone who manages multiple projects,         Feb. 24-26 . . . . Chicago, IL . . . . . . . . 2601-DMR-00072
         mutual trust                                      faces expanding workloads, tight time         March 3-5. . . . . Fort Lauderdale, FL . . 2601-DMR-00081
       • Be prepared to deal with difficult                lines and increased uncertainty.              March 8-10. . . . Arlington, VA . . . . . . 2601-DMR-00080
         circumstances before they happen                                                                March 10-12. . . San Diego, CA . . . . . 2601-DMR-00085
                                                           PRE-WORK REQUIRED                             March 15-17. . . New York, NY. . . . . . 2601-DMR-00078
       TOPICS COVERED                                      • The 7 Habits Benchmark.                     March 22-24. . . Chicago, IL . . . . . . . . 2601-DMR-00082
       • Habit 1: Be Proactive—Recognize how                 A questionnaire to help you consider        March 24-26. . . San Francisco, CA . . . 2601-DMR-00084
         choices based on personal experience or             your own effectiveness and give you         March 29-31. . . Houston, TX . . . . . . . 2601-DMR-00083
         beliefs can profoundly impact your                  the opportunity to see the viewpoints       3 days/1.8 CEUs/18 PDUs
         effectiveness, both positively and negatively       of others. This 78 question assessment      $2,095/AMA Members $1,895
       • Habit 2: Begin with the End in Mind—                gathers feedback from your manager,         AMA Members save $200.
         Develop a clear definition of what is and           direct reports and peers who work
         is not important to you by creating the             closely enough with you to accurately
         most important roadmap you’ll ever                  assess your individual effectiveness.            • The 7 Habits FranklinCovey Planning
         have—your Personal Mission Statement                                                                   System.
       • Habit 3: Put First Things First—Increase          ATTENDEES WILL RECEIVE                             • Participant Guidebook. A manual filled
         the balance and fulfillment of your               • The 7 Habits of Highly Effective People.®          with examples and exercises.
         professional and personal life by investing a       This best-selling book provides the basis for
                                                                                                              All faculty are trained experts in FranklinCovey’s
         few minutes each day in the same                    the concepts taught in this seminar.             The 7 Habits of Highly Effective People® curriculum.
         planning process used by many                     • The 7 Habits Benchmark Report.
         of the world’s most successful people               A personalized report based on your                                             AMA has been reviewed and
                                                                                                                                             approved as a provider of
                                                             pre-work assessment.                                                            project management training
                                                                                                                                             by the Project Management
                                                                                                                                             Institute (PMI).


    All AMA seminars are GSA approved and can be delivered on-site.                            1-800-262-9699          www.amanet.org                             3
INTERPERSONAL SKILLS                                                                                                                        <     TOC         >

Responding to Conflict
Strategies for Improved Communication SEMINAR #2115
                                                                                               FACULTY SPOTLIGHT*
Learn how to manage conflict rather than have it manage you.                                    Frank Acuff is an adjunct
Conflict is all around us, and most people try to avoid it. But conflict is not all bad.         professor of organization
                                                                                               behavior at Northwestern
Rather than react to it on a purely emotional level, get the professional skills to
                                                                                               University. He is the author
manage disputes and disagreements positively and proactively.                                  of Shake Hands with the
                                                                                               Devil: How to Master Life’s
                                                                                               Negotiations from Hell, and
BENEFITS OF ATTENDING                           Moving Beyond Conflict                          the AMACOM book, How
• Gain a new understanding of conflict           • Difficult people vs. difficult behavior        to Negotiate Anything with
• Understand your own conflict patterns          • Asserting yourself                           Anyone Anywhere Around
                                                                                               the World.
• Improve your listening and                    • Coping with resistance
  communication skills                          • Saying “no” assertively                      *This seminar is also taught by other communication
• Learn to “read” conflicts by developing                                                        experts.
                                                Mapping the Conflict
  a “conflict map”
                                                • Map a conflict in five steps, from
• Practice effective methods of intervention                                                 SCHEDULE
                                                  positions to solutions
  and conflict management
                                                • Explore a conflict from various             Sept. 30-Oct. 2 . Chicago, IL . . . . . . . . 2115-DMR-00306
TOPICS COVERED                                    viewpoints                                 Oct. 7-9 . . . . . . Houston, TX . . . . . . . 2115-DMR-00310
Developing Conflict Awareness                    • Determine common ground in a conflict       Nov. 4-6 . . . . . . Lake Buena Vista, FL . 2115-DMR-00322
                                                • Generate and implement goal-oriented       Nov. 9-11 . . . . . Las Vegas, NV . . . . . . 2115-DMR-00309
• Conflict vs. disagreement
                                                  alternatives                               Nov. 18-20 . . . . Arlington, VA . . . . . . 2115-DMR-00311
• The five stages of conflict development                                                      Dec. 7-9 . . . . . . New York, NY. . . . . . 2115-DMR-00313
• Barriers to conflict management                Trust in Minimizing Conflict                  Dec. 9-11 . . . . . Chicago, IL . . . . . . . . 2115-DMR-00314
                                                • Learn key fundamentals for building        Dec. 14-16 . . . . San Francisco, CA . . . 2115-DMR-00315
Responding to Conflict
                                                  trust                                      Feb. 10-12 . . . . New York, NY. . . . . . 2115-DMR-00317
• Identify and understand your own conflict                                                   March 1-3. . . . . Arlington, VA . . . . . . 2115-DMR-00319
                                                • Discover how trust is lost and how it’s
  behavior                                                                                   March 17-19. . . Chicago, IL . . . . . . . . 2115-DMR-00318
                                                  reestablished
• Apply active listening skills for conflict                                                  March 22-24. . . San Francisco, CA . . . 2115-DMR-00321
                                                • Develop win-win solutions: interests vs.
  management
                                                  positions                                  3 days/1.8 CEUs
Different Ways to Manage Conflict                                                             $2,195/AMA Members $1,995
                                                Dealing with Difficult Behavior
• The five-step “conflict map”                                                                 AMA Members save $200.
                                                • Differentiate between difficult people
• What conflict management strategy is             and difficult behavior
  right for you?
                                                • Discover a two-step process for handling
• Content vs. relationship conflicts               passive and aggressive behaviors            WHO SHOULD ATTEND
• Why not to ask “why?”                         • Learn to create a viable alternative to     Business professionals who want to expand
Conflict Strategies                                group conflict                               their conflict management skills, understand
                                                                                              their own emotions and behaviors when
• The four Cs: competence, credibility, care,   Thunderstorms
  communication                                                                               addressing conflict and find productive ways
                                                • Address your own “thunderstorms”            to manage conflict.
• How to reinstate trust                          (emotionally explosive tense conflicts)
• How to become solution-focused, not           • Apply appropriate conflict strategies
  problem-focused                                 through role-play




“This seminar was the most effective three days I’ve spent
 in years. I can immediately use what I have learned.”
                         —Greg Herelin
                          PRN




 4          For additional dates and locations or to register—1-800-262-9699                 www.amanet.org
<   TOC    >                                                                                                     INTERPERSONAL SKILLS



       Communication and Interpersonal Skills
       A Seminar for IT and Technical Professionals SEMINAR #2576
                                                                                                          FACULTY SPOTLIGHT*
       In today’s working environment, interpersonal and
                                                                                                          Gary S. Topchik is the
       communication skills are just as important as technical                                            managing partner of a
       abilities in achieving success.                                                                    Southern California-based
                                                                                                          consulting firm specializing
       You need communication skills to support your technical expertise. You have                        in management and
       the “hard side” of your job down pat. But how about the “soft side”? Your                          leadership development,
       interpersonal and communication skills can spell the difference between success                    organizational change,
       or failure at work.                                                                                team building and executive
                                                                                                          coaching. Mr. Topchik holds
                                                                                                          an M.B.A. in Organizational
       BENEFITS OF ATTENDING                           Listening and Responding to Others                 Behavior and advanced certifi-
                                                       • Discuss the five levels of active listening       cation from Cornell University. Mr. Topchik has
       • Project a presence that attracts the right
                                                                                                          consulted in more than 20 different countries.
         kind of attention                             • Learn the powerful listening tool—
       • Develop “active listening” skills to really     empathy
                                                                                                          *This seminar is also taught by other communication
         tune in to coworkers and cultivate                                                                experts.
                                                       Asking Questions—the Gateway to
         productive relationships
                                                       Open Thinking
       • Be assertive without being intimidating
                                                       • Learn a communication model for               SCHEDULE
       • Overcome “automatic resistance” to new          increased workplace productivity
         ideas and get your proposals approved                                                         Oct. 12-14 . . . . New York, NY. . . . . . 2576-DMR-00655
                                                       • Apply seven methods for developing            Nov. 9-11 . . . . . Arlington, VA . . . . . . 2576-DMR-00653
       • Build a team approach to motivate others        better interpersonal skills                   Nov. 16-18 . . . . Atlanta, GA . . . . . . . 2576-DMR-00654
         and facilitate change
                                                       Assertiveness Theory and                        Nov. 30-Dec. 2 . Chicago, IL . . . . . . . . 2576-DMR-00656
       • Uncover the root causes of conflict and                                                        Dec. 9-11 . . . . . San Francisco, CA . . . 2576-DMR-00657
         achieve resolution                            Interpersonal Skills
                                                                                                       Dec. 16-18 . . . . New York, NY. . . . . . 2576-DMR-00658
       • Deal with company politics                    • Discuss the four behaviors of                 Feb. 24-26 . . . . New York, NY. . . . . . 2576-DMR-00660
                                                         assertiveness theory
       • Sell your ideas to the group                                                                  March 8-10. . . . San Francisco, CA . . . 2576-DMR-00674
                                                       • Explore an assertive communication            March 22-24. . . Arlington, VA . . . . . . 2576-DMR-00661
       • Realize how others perceive you and
                                                         model for giving effective criticism
         improve communication to get the                                                              3 days/1.8 CEUs/18 PDUs
         response you want                             • Identify differences between informing
                                                         and directing messages                        $2,195/AMA Members $1,995
       • Create a climate for action: give                                                             AMA Members save $200.
         constructive criticism and positive           Managing and Responding to Conflict
         reinforcement                                 • Discuss the characteristics of conflict
       TOPICS COVERED                                  • Apply the five methods of managing                                           AMA has been reviewed and
                                                         conflict                                                                     approved as a provider of
       Differences Between How You Manage                                                                                            project management training
       Tasks as Opposed to Relationships               WHO SHOULD ATTEND                                                             by the Project Management
       • Demonstrate the difference between                                                                                          Institute (PMI).
                                                       IT and technical professionals who need
         technical and nontechnical professionals      to develop the interpersonal skills necessary
       Critical Elements of Communication and          to communicate their knowledge to those
       Interpersonal Skills                            around them.
       • Recognize interpersonal skills that
         promote success with coworkers
       • Discuss the barriers to the effective use
         of interpersonal skills
       • Understand how to blend and
         communicate with different styles
                                                       “Excellent class with great involvement. Helps newcomers
                                                        improve their supervisory and communication skills.”
                                                                                 —Kathleen Dufresne
                                                                                  Campbell Soup Company




    All AMA seminars are GSA approved and can be delivered on-site.                          1-800-262-9699       www.amanet.org                         5
INTERPERSONAL SKILLS                                                                                                                        <     TOC         >

Managing Emotions in the Workplace®
Strategies for Success SEMINAR #2540
                                                                                               FACULTY SPOTLIGHT*
Understand how emotions affect your job performance—
and learn practical techniques to manage them.                                                 Duffy Spencer is the
                                                                                               owner of a training and
As you face the pressures of doing more work with more stressful deadlines and                 consulting firm. A social
workplace demands on personal time, you’re likely to find yourself in situations               psychologist specializing in
where it’s critical to control your emotions.                                                  the “human side of busi-
                                                                                               ness,” her training areas
                                                                                               include overcoming work-
                                                                                               place negativity, team
BENEFITS OF ATTENDING                           A Closer Look at Feelings and Emotional        building, conflict resolution,
• Understand the connection between             Well-Being                                     customer service, assertive-
  emotions and workplace stress                 • Define personal mastery and its impact       ness training, coaching/
                                                  on your work life                            counseling and stress management. Dr. Spencer
• Maintain your emotional composure on                                                         also has a private counseling/coaching practice.
  the job and maximize work relationships       • Differentiate between the two groups of
• Effectively express your emotions through       emotions to better understand how you
                                                                                               *This seminar is also taught by other communication
  assertiveness communication skills              are feeling and why                           experts.
• Create work environments where                • Identify different feelings in the past,
  emotional honesty and emotional                 present and future                         SCHEDULE
  energy are accepted                           • Evaluate your emotional debt and
                                                                                             Oct. 26-27 . . . . New York, NY. . . . . . 2540-DMR-00458
• Learn how to balance the physical,              discover ways to pay it off
                                                                                             Nov. 9-10 . . . . . Chicago, IL . . . . . . . . 2540-DMR-00459
  mental and emotional aspects of life          • Analyze situations so that your emotions   Nov. 16-17 . . . . Atlanta, GA . . . . . . . 2540-DMR-00457
• Control your emotions and achieve               do not sabotage the results you want       Nov. 30-Dec. 1 . Arlington, VA . . . . . . 2540-DMR-00461
  positive interaction in teams and groups      • Recognize thoughts, feelings and           Dec. 10-11 . . . . New York, NY. . . . . . 2540-DMR-00463
                                                  behaviors associated with stressful        Dec. 14-15 . . . . San Francisco, CA . . . 2540-DMR-00462
TOPICS COVERED                                    situations                                 Feb. 18-19 . . . . New York, NY. . . . . . 2540-DMR-00465
Understand More About Stress                    • Analyze behavior patterns associated       March 11-12. . . Chicago, IL . . . . . . . . 2540-DMR-00467
• Identify common causes of stress from           with stressful events                      2 days/1.2 CEUs
  personal experiences                          Communicating or Controlling?                $1,995/AMA Members $1,795
• Categorize common stress symptoms             Balance or Ballistics?                       AMA Members save $200.
• Discern the difference between positive       • Use your mirror listening skills to
  stress and negative stress                      understand how others are feeling
• Determine your levels of personal and         • Identify feelings and the reasons why       Personal Action Plans
  work-related stress                             people feel the way they do                 • Create a personal action plan to implement
• Recognize the ways you may be                 • Recognize when to be assertive in             your learning back at work
  unintentionally contributing to your            interacting with others
  own stress levels                             • Construct assertive messages using the      WHO SHOULD ATTEND
• Identify aspects of your personal and           XYZ technique                               Those who are experiencing intense emotional
  professional lifestyles in relation to your   Rituals—Managing Emotions and                 and/or stressful situations at work.
  management of emotional well-being            Stress
                                                • Identify rituals that presently exist in
                                                  your life and classify rituals according
                                                  to purpose




“I gained so much from this seminar. Not only will I apply these
 skills to my work setting but in life as well. What an incredibly
 valuable experience.”
                         —Sindy Wan
                          Renovis




 6           For additional dates and locations or to register—1-800-262-9699                www.amanet.org
<   TOC    >                                                                                                    INTERPERSONAL SKILLS



       Developing Effective Business Conversation Skills
       SEMINAR #2109


                                                                                                        FACULTY SPOTLIGHT*
       Master conversational skills to get attention and gain                                           Jacqueline Huggins, Ph.D.
       credibility.                                                                                     is a consultant in the areas
                                                                                                        of leadership and manage-
       Are your spoken messages organized and coherent—or rambling and unfocused?                       ment development, strate-
       Do you put off conversations or are you able to work through issues with confidence               gic planning procedures,
       and empathy? Do you know when to talk, when to listen and when to ask questions?                 effective communication,
                                                                                                        public speaking, writing,
                                                                                                        diversity, communication,
       Enhancing and expanding your conver-            Engage Others in Conversation                    self-motivation and deter-
       sational skills can help you create buy-in      • Build rapport and establish open               mination. In addition, she
       for your ideas, make better-informed              communication                                  is a senior instructional
       decisions and obtain committed action           • Listening strategies to gain information       designer of corporate training programs.
       from others. After assessing your present         and create conversational bridges              Recent clients have included Police Executive
                                                                                                        Leadership College of Ohio, Esquire Deposition
       conversational style, you’ll practice shaping   • Ask and respond to questions as a way
                                                                                                        Services, U.S. Department of Education, NASA,
       engaging, clear and influential conversa-          to promote effective conversations
                                                                                                        Department of the Navy, ReMax Professionals
       tions through real-world scenarios. Each        • Communication insights to help you flex         and Homeland Security, Alabama.
       interactive exercise is designed to help you      your personal style to others’ preferences
       build conversational bridges at work, get       • The appropriate role of humor                  *This seminar is also taught by other communication
       your point across and steer discussions in      • Choose the right verbal and nonverbal           experts.
       the right direction.                              language to create consistent, coherent
                                                         and targeted messages                        SCHEDULE
       BENEFITS OF ATTENDING                           • Implications of gender and culture on
       • Express your ideas completely and               the dynamics of conversations                Oct. 12-13 . . . . New York, NY. . . . . . 2109-DMR-00118
         succinctly to build rapport                                                                  Oct. 22-23 . . . . Chicago, IL . . . . . . . . 2109-DMR-00120
                                                       • How to avoid creating or showing             Nov. 9-10 . . . . . New York, NY. . . . . . 2109-DMR-00121
       • Leverage conversational dynamics to             defensiveness in conversations
         get results                                                                                  Dec. 3-4 . . . . . . Atlanta, GA . . . . . . . 2109-DMR-00122
                                                       Workplace Conversations                        Dec. 7-8 . . . . . . San Francisco, CA . . . 2109-DMR-00123
       • Avoid leaving others in “mind-reader”                                                        Dec. 14-15 . . . . New York, NY. . . . . . 2109-DMR-00124
         mode                                          • How to successfully approach various
                                                         types of conversations                       Feb. 1-2 . . . . . . Chicago, IL . . . . . . . . 2109-DMR-00125
       • Use conversation as a coaching and                                                           March 4-5. . . . . San Francisco, CA . . . 2109-DMR-00127
         performance tool                              • Tools and strategies to plan and             March 25-26. . . Arlington, VA . . . . . . 2109-DMR-00128
       • Come out a winner in any business               demonstrate a specific conversation type
                                                                                                      2 days/1.2 CEUs
         conversation                                  Conversational Style Preferences and           $1,995/AMA Members $1,795
                                                       Flexing Strategies                             AMA Members save $200.
       TOPICS COVERED                                  • Assess conversational style preferences,
       Focused Conversation Skills                       strengths and weaknesses and flexibility
       • Create a focused and results-oriented         • Learn to use humor (carefully) in
         conversation goal                               business conversations                         WHO SHOULD ATTEND
       • Achieve clarity by organizing your ideas                                                       Business professionals at all levels who wish
                                                       • Master verbal and nonverbal language
         and remaining focused                           skills                                         to have more effective conversations.
       • Redirect conversations that have gone
         off-track, exit those that are dragging       Action Plan
       • What to include in your conversations         • How to implement new business
         from the listeners’ perspective                 conversation skills
       • How to create complete messages that
         cover all critical information
       • Calibrate language to avoid becoming
         too specific or too abstract                   “Definitely one of the best. Outstanding.”
       • Integrate confidence and competence                    —Ivan Carson
         into your conversational behavior                      National Rural Telecommunications Cooperative




    All AMA seminars are GSA approved and can be delivered on-site.                        1-800-262-9699        www.amanet.org                            7
INTERPERSONAL SKILLS                                                                                                                          <      TOC         >

Developing Your Emotional Intelligence
SEMINAR #2144

                                                                                                 FACULTY SPOTLIGHT*
Enhance your self-awareness and make emotions work for                                           Wendy Kaufman specializes
you to build more productive relationships—professionally                                        in management and leader-
and personally.                                                                                  ship programs for corpora-
                                                                                                 tions, not-for-profit
Understanding and improving the connection between emotions and actions is                       organizations, employee
crucial to business and personal success. Without such insights, even seemingly                  assistance programs and
successful relationships may be courting disaster. Now you can actually develop                  educational institutions.
and enhance the skills that will positively impact your work—and in doing so,                    Her clients include IBM,
tap into a whole new level of achievement in your career.                                        Citigroup, Morgan Stanley,
                                                                                                 JPMorgan Chase and Bank
                                                                                                 of America. She is a member
                                                                                                 of the American Society of Training and
This intensive, two-day seminar incorpo-       • Four key emotional skills: identifying,         Development and holds a master’s degree
rates unique insights, tools and methodolo-      understanding, leveraging and                   in Industrial Psychology from the University
gies to help you increase your performance       managing emotions                               of Pennsylvania.
and productivity through EI. You’ll create a   Identifying Emotions Accurately
graphic representation which clearly unveils   • Connecting emotional expressions and            *This seminar is also taught by other communication
underlying emotions. You’ll strengthen           underlying messages to read people               experts.

interpersonal competencies and develop a         more accurately
flexible response style.                       • Recognizing verbal and nonverbal cues         SCHEDULE
                                                 to better understand people
BENEFITS OF ATTENDING                                                                          Oct. 12-13 . . . . New York, NY. . . . . . 2144-DMR-00039
                                               • Listening effectively to communicate
• Recognize the impact that EI abilities                                                       Nov. 5-6 . . . . . . Chicago, IL . . . . . . . . 2144-DMR-00041
                                                 more productively with others and
  have on your professional development                                                        Nov. 16-17 . . . . San Francisco, CA . . . 2144-DMR-00042
                                                 respond appropriately to workplace
  and career                                                                                   Dec. 7-8 . . . . . . New York, NY. . . . . . 2144-DMR-00043
                                                 social cues
                                                                                               Dec. 17-18 . . . . Arlington, VA . . . . . . 2144-DMR-00044
• Assess your own EI abilities                 Understanding the Causes of Emotions            Feb. 22-23 . . . . New York, NY. . . . . . 2144-DMR-00046
• Increase self-awareness and develop a        • Emotional tasks: enhancing your skills        March 15-16. . . Chicago, IL . . . . . . . . 2144-DMR-00047
  clear understanding of your strengths        • Developing a complex emotional
  and weaknesses                                                                               2 days/1.2 CEUs
                                                 vocabulary to describe emotions with
• Learn strategies to help you manage                                                          $2,195/AMA Members $1,995
                                                 clarity
  counterproductive tendencies                                                                 AMA Members save $200.
                                               • Creating the most productive
• Improve your sensitivity to corporate          environment for major work tasks
  cultures and respond appropriately to        • Increasing workplace fulfillment               Developing Your Own “Emotional
  workplace social cues                                                                         Blueprint”
                                               • Meeting the emotional needs of others
• Identify and apply the four key emotional                                                     • Strategies for solving critical interpersonal
  skills to a broad variety of workplace       Leveraging Emotions to Help You Think
                                                                                                  problems
  situations                                   • Developing the skill of emotional
                                                 storytelling                                   • Developing a blueprint model using
• Develop and use the “EI Blueprint”                                                              the four key emotional skills to tackle
  to manage difficult professional             • Perspective-taking for better relationships
                                                                                                  workplace challenges
  challenges and enhance interactions          • Matching emotions to the task in the
• Create an action plan for continued            workplace                                      WHO SHOULD ATTEND
  EI self-development                          • Connecting on a deeper professional level      All business professionals who want to
                                                 with colleagues and customers                  maximize performance by developing
TOPICS COVERED                                 • Using your emotions to help you make           their interpersonal skills and increase self-
Emotional Intelligence and Its Relevance         better decisions                               understanding and emotion-management.
to You                                         Managing Emotions Effectively
• Characteristics of the emotionally           • Emotional management demonstration
  intelligent person                             and effective strategies
• The business case for EI                     • Developing openness to emotions
• Moods and emotions at work: when to          • Coping better with workplace stress:
  trust your gut—or not                          preventative and responsive strategies
• Evaluating your current emotional            • Accomplishing difficult tasks with others
  well-being: The Mood Meter                     more effectively
• How to measure EI; EI vs. EQ                 • How not to avoid conflict to expand your
• Assess your own EI abilities                   self-awareness




 8          For additional dates and locations or to register—1-800-262-9699                   www.amanet.org
<   TOC      >                                                                                                                  INTERPERSONAL SKILLS



     Communicating Up, Down                                                                   Interpersonal Skills for
     and Across the Organization                                                              Managers SEMINAR #2575
     SEMINAR #2203
                                                                                              Improve your communication skills—and every
                                                                                              aspect of your working relationships.
     Gain recognition, build stronger work
     relationships and deliver high-value results                                             Success depends upon the combined cooperation, commitment
                                                                                              and action of people—both face-to-face and across electronic
     for yourself and your organization.
                                                                                              and cyber channels. That’s why your interpersonal skills are so
     Leaders appreciate it when employees take the responsibility to                          critical to your own effectiveness as a manager. This seminar
     communicate new ideas, innovations and better ways to get the                            gives you three days of solid learn-by-doing training to sharpen
     work accomplished. This seminar offers practical and adaptive                            your skills with superiors, peers and subordinates.
     strategies for informing and influencing others—no matter where
     they fit in the organizational chart.                                                     BENEFITS OF ATTENDING
                                                                                              •   Solve problems by clarifying the real issues
     BENEFITS OF ATTENDING                                                                    •   Make trade-offs without being a pushover on big issues
     • Gain recognition by showing managerial effectiveness,                                  •   Gain support for implementing your plans
       leadership and creativity
                                                                                              •   Generate enthusiasm for your ideas and proposals
     • Create new organizational opportunities
                                                                                              •   Minimize conflict and build group commitment
     • Break down the barriers between team cooperation and
                                                                                              •   Influence others and motivate them to profitable action
       organizational effectiveness
                                                                                              •   Know when to give criticism and praise to produce results
     • Reduce frustration by building cooperation between groups
                                                                                              •   Give direction without creating “static”
     • Enhance productivity by gaining support and commitment
     • Build esprit de corps and productive workplace relationships                           TOPICS COVERED
                                                                                              • Communication and the new workplace
     TOPICS COVERED
                                                                                              • The power of trust
     • Acquire confidence, self-esteem and self-concept to project
       a positive external image                                                              • How perceptions influence your interaction with others and
                                                                                                their responses to you
     • Establish trust and credibility for stronger work relationships
                                                                                              • Nonverbal and verbal skills: developing and delivering clear
     • Create messages that address listeners’ needs, wants and
                                                                                                messages
       priorities
                                                                                              • Use listening and feedback skills to build high-performance
     • Use listening skills to create high-impact messages
                                                                                                work relationships
     • Communicate ideas in terms listeners care about
                                                                                              • Develop strategies for constructive performance feedback
     • Create messages that speak to listeners’ hearts and minds
                                                                                              • Direct and motivate others
     • Adapt messages to others’ communication and learning style
                                                                                              • Assertively and productively manage conflict
     • Shape others’ responses using direct and indirect messages
                                                                                              • Be a team player: the synergistic impact of all your
     • Use assertiveness to allow others to understand and support                              interpersonal skills
       you
     • Practice various presentation formats to communicate clearly                           WHO SHOULD ATTEND
                                                                                              Managers, team leaders and supervisors who want to maximize
     WHO SHOULD ATTEND                                                                        their positive impact on others through effective interpersonal
     All business professionals who want to build communication skills
                                                                                              skills.
     that encourage dialogue throughout the organization and among
     different departments and levels.
                                                                                              SCHEDULE
     SCHEDULE                                                                                 Oct. 21-23 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2575-DMR-99499
     Oct. 22-23 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2203-DMR-00126       Nov. 16-18 . . . . . . . . . . . . New York, NY . . . . . . . . . 2575-DMR-99502
     Nov. 2-3 . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2203-DMR-00128   Nov. 30-Dec. 2. . . . . . . . . . San Francisco, CA. . . . . . . 2575-DMR-99501
     Nov. 19-20 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2203-DMR-00129      Dec. 7-9. . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2575-DMR-99504
     Dec. 3-4. . . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2203-DMR-00131      March 24-26 . . . . . . . . . . . New York, NY . . . . . . . . . 2575-DMR-99503
     Dec. 14-15. . . . . . . . . . . . . New York, NY . . . . . . . . . 2203-DMR-00130        3 days/1.8 CEUs
     Feb. 11-12 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2203-DMR-00133   $2,195/AMA Members $1,995
     Feb. 22-23 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2203-DMR-00132       AMA Members save $200.
     March 15-16 . . . . . . . . . . . San Francisco, CA. . . . . . . 2203-DMR-00141
     2 days/1.2 CEUs
     $1,995/AMA Members $1,795
     AMA Members save $200.




    All AMA seminars are GSA approved and can be delivered on-site.                                   1-800-262-9699              www.amanet.org                             9
INTERPERSONAL SKILLS                                                                                                                           <     TOC         >

Communication Boot Camp
SEMINAR #2210

                                                                                                  FACULTY SPOTLIGHT*
Develop the confidence, practical skills and capabilities you need                                 Reesa Woolf, Ph.D.
to establish yourself in the business world and keep your career                                  specializes in seminars and
moving forward.                                                                                   programs for executives,
                                                                                                  management and supervi-
Text messaging…e-mails…the Blackberry—there’s no shortage of ways to communicate                  sory staff with the goal of
quickly in the Digital Age. But what happens face-to-face when you need to find the                earning more attention and
right words and communicate them in the right way? This unique, three-day course is               respect in daily communica-
designed to give you a strong foundation in essential communication skills and compe-             tions. She also provides
tencies. Through practice sessions and role plays, you’ll be on your way to developing            individual coaching to
the confidence and communication know-how you need to establish yourself in the                    CEOs, CIOs and those
business world—and keep moving ahead throughout your career.                                      being groomed for C-Level
                                                                                                  positions.

                                                                                                  *This seminar is also taught by other communication
BENEFITS OF ATTENDING                            • Asking targeted questions to engage and         experts.
• Understand why effective communication           connect with your listener
  is vital to your professional success          • Using examples, analogies and stories to     SCHEDULE
• Identify the choices individuals make            increase the impact of your
                                                                                                Oct. 19-21 . . . . Chicago, IL . . . . . . . . 2210-DMR-00021
  that drive the success or failure of any         communication
                                                                                                Nov. 11-13 . . . . New York, NY. . . . . . 2210-DMR-00022
  communication                                  Hearing Others’ Intended Messages              Nov. 18-20 . . . . San Francisco, CA . . . 2210-DMR-00023
• Apply usable, real-world strategies,           • Understanding effective and ineffective      Dec. 7-9 . . . . . . Arlington, VA . . . . . . 2210-DMR-00024
  processes and skills to address most             listening                                    Dec. 9-11 . . . . . Chicago, IL . . . . . . . . 2210-DMR-00025
  business communications                                                                       March 1-3. . . . . San Francisco, CA . . . 2210-DMR-00027
                                                 • Identifying the three components of every
• Capitalize on the good communication                                                          March 24-26. . . Atlanta, GA . . . . . . . 2210-DMR-00028
                                                   message
  skills you already have while learning how                                                  3 days/1.8 CEUs
                                                 • Listening with interest…even in the face
  to minimize your limitations                                                                $2,095/AMA Members $1,895
                                                   of distraction
• Improve work relationships by reducing                                                      AMA Members save $200.
                                                 • Selecting the appropriate technique for
  misunderstandings
                                                   paraphrasing and summarizing what a
• Communicate clearly and appropriately—           sender is saying
  and with greater confidence
                                                 • Empathizing to defuse emotionally charged • Closing a discussion with complete
• Choose the most effective language to            situations                                    information and on a positive note
  handle even the most difficult
  circumstances                                  Connecting with Others                        • Using a discussion planner to conduct a
                                                                                                 productive discussion
• Connect with people whose                      • Learning the four primary communication
  communication styles are different from          styles                                      Avoiding and Recovering from
  your own                                       • Identifying another’s primary               Communication Breakdown
                                                   communication style                         • Knowing the causes and effects of
TOPICS COVERED                                   • Accommodating the specific                     common communication breakdowns
Communication: The “Make or Break”                 communication needs of each style           • Taking responsibility for having a
Competency                                       • Learning why nonverbal communication is       productive discussion
• Discovering why good communication is            so important to making a strong
  essential to success                             connection                                  WHO SHOULD ATTEND
• Assessing your personal communication          • Identifying common nonverbal signals        Early career professionals or anyone interested
  strengths and limitations                      • Using nonverbal communication proactively in enhancing their fundamental verbal com-
• Identifying the characteristics of effective     to connect more effectively with others     munication skills, including coordinators, spe-
  and ineffective communication                                                                cialists, analysts, consultants, associate
                                                 Structuring Your Message                      managers, project managers and leadership-
Sending Your Message                             • Defining a purpose for a discussion that is  track administrative professionals.
• Understanding effective and ineffective          based on the receiver’s interests
  “sending” skills                               • Opening a discussion or responding to a
• Applying a mental framework to organize          discussion opening, so that the desired
  thoughts and keep discussions on track           goal is achieved
• Picking language that promotes                 • Managing the content, feelings and
  constructive dialogue                            intentions that are presented during a
                                                   conversation so that the discussion goals
                                                   are achieved




10           For additional dates and locations or to register—1-800-262-9699                  www.amanet.org
<   TOC      >                                                                                                                 INTERPERSONAL SKILLS


     Cross-Functional                                                                        NEW!Building an Informal
     Communication: Strategies                                                               Network: How Work Really
     for Workplace Effectiveness                                                             Gets Done SEMINAR #2103
     SEMINAR #2505
                                                                                             Maximize your networking opportunities to
                                                                                             improve individual, team and organizational
     Increase your interpersonal skills and your                                             results.
     impact on the bottom line.
                                                                                             Every organization has them: informal networks that buzz
     Communication with colleagues in different departments is no                            with knowledge sharing, communication, information flow
     longer just a matter of having good working relationships—it is                         and relationship building. In this two-day seminar, you will
     a business imperative. With a focus on behavioral skills and                            learn how to identify, analyze, map and navigate the informal
     promoting cooperation in the workplace, this highly interactive                         networks in your organization. As you grow your network
     seminar shows you how to develop “win-win” cross-functional                             you will increase productivity, create better teams, build
     relationships that lead to organizational effectiveness.                                engagement and encourage a more collaborative work
                                                                                             environment.
     BENEFITS OF ATTENDING
     • Increase the positive impact your behavior can have on                                BENEFITS OF ATTENDING
       relationships with those in other functions                                           • Build a vibrant and powerful network whether you are an
     • Manage your behavior to resolve conflicts with those in other                            extrovert or introvert
       areas of the organization                                                             • Recognize existing informal relationship networks in your
     • Use diagnostic tools and evaluate the implications of your                              organization and their differences to the formal authority
       behavioral strengths and weaknesses for communication                                   structure
     • Deliver better customer service through improved                                      • Learn how to find the people “in the know” in your
       interdepartmental cooperation and communication                                         organization
     • Build and maintain efficient teams across functions                                    • Cultivate your own network to enhance opportunities for you
     • Develop a customized action plan to improve cross-functional                            and your teams success
       communication in your workplace                                                       • Understand how to strategically use social media tools to
                                                                                               network internally and externally
     TOPICS COVERED
     • Communicating across functions, including virtual                                     TOPICS COVERED
       communication                                                                         • The critical role of informal networks in achieving business
     • Establishing joint goals across functions                                               goals
     • Identifying causes of cross-functional conflict and learning                           • Networking essentials: enhancing the quality of your internal
       to resolve them                                                                         and external networks
     • Developing communication skills that will help foster                                 • Making the connections: practical techniques to build, expand
       collaborative relationships                                                             and nurture your network
     • Influencing those in other functions and practicing “good”                             • Developing an effective networking presence using available
       organizational politics                                                                 virtual networking opportunities
     • Understanding different work styles and how to identify                               • Activating your network strategy: a systematic networking
       compatibilities and potential conflicts                                                  methodology
     • Keeping an accelerated pace by focusing on building networks                          WHO SHOULD ATTEND
       across functions in order to meet customer needs                                      This seminar is designed for management professionals at all levels,
                                                                                             including managers, supervisors, directors and vice presidents, who
     WHO SHOULD ATTEND
                                                                                             wish to maximize their networking opportunities to enhance orga-
     Those who must relate to other individuals and departments
                                                                                             nizational results and career development opportunities.
     in order to successfully accomplish his or her job.
                                                                                             SCHEDULE
     SCHEDULE
                                                                                             Oct. 22-23 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2103-DMR-00004
     Oct. 26-28 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2505-DMR-00223   Nov. 19-20 . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2103-DMR-00005
     Nov. 30-Dec. 2. . . . . . . . . . New York, NY . . . . . . . . . 2505-DMR-00225         Dec. 17-18. . . . . . . . . . . . . San Francisco, CA. . . . . . . 2103-DMR-00006
     3 days/1.8 CEUs                                                                         March 8-9 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2103-DMR-00010
     $2,195/AMA Members $1,995                                                               2 days/1.2 CEUs
     AMA Members save $200.                                                                  $1,995/AMA Members $1,795
                                                                                             AMA Members save $200.




    All AMA seminars are GSA approved and can be delivered on-site.                                  1-800-262-9699            www.amanet.org                           11
    INTERPERSONAL SKILLS                                                                                                                                           <      TOC       >

The Effective Facilitator                                                                 Dynamic Listening Skills for
Maximizing Involvement and                                                                Successful Communication
Results SEMINAR #2578                                                                     SEMINAR #2271


Use facilitation to bring out the best in                                                 In today’s complex business environment,
individual players and orchestrate successful                                             effective communication is the secret ingredient
group efforts.                                                                            to your organization’s bottom-line demands.
The facilitator is catalyst, coach, coordinator and more. It’s a role                     When was the last time you wanted to scream: “Is anyone
that demands exceptional interpersonal skills, keen observation,                          listening?” Well, you’re not alone. Although all of us have
insight and tact. This course provides maximum practice, group                            been talking and listening to one another, we may not be
interaction and feedback as you explore your role as a facilitator                        communicating. In a working environment defined by diversity,
in a variety of group situations.                                                         stress and uncertainty, it is not surprising that misunderstandings
                                                                                          abound. But help is on the way. This powerful seminar delivers
BENEFITS OF ATTENDING                                                                     The Strategic Verbal Communication System—an easy-to-learn
• Make life easier and all meetings more productive                                       process that enhances communication and encourages productive
• Spark and enhance critical synergy and creative energy                                  interactions.
• Focus on the key facilitation skills of observation, diagnosis
  and intervention                                                                        BENEFITS OF ATTENDING
• Build consensus, handle conflict and keep meetings on track                              • Discover a powerful communication model for turning all
• Gain knowledge and skills you can apply to all group and                                  interactions into productive outcomes
  meeting situations                                                                      • Provide constructive information by addressing the
• Keep content, process and structure on track to produce                                   performance—not the person
  positive outcomes                                                                       • Coach and counsel employees to build productivity and future
                                                                                            employee development
TOPICS COVERED                                                                            • Listen actively and show interest and concern
•   Facilitation: a leadership/management skill                                           • Clarify meaning and verify information to minimize
•   Defining the effective facilitator                                                       misunderstanding and wasted time
•   Understanding the facilitator’s most basic information                                • Foster positive attitudes by providing effective feedback
•   Self-knowledge of the facilitator
                                                                                          TOPICS COVERED
•   Facilitator skills: how the facilitator facilitates
                                                                                          • Acknowledge the emotions and ideas of others to build trust
•   Identifying the levels of group dynamics                                                and improve communication in team situations
•   Using the facilitator’s toolbox                                                       • Adjust communication behaviors to communicate with
•   Enhancements, advancements and reentry                                                  different styles
                                                                                          • Listen actively to separate message content from feeling
WHO SHOULD ATTEND
Those who must facilitate results in meetings, group work or                              • Ask questions to expand knowledge and bring out new ideas
project teams, have groups under their direction or work as                               • Direct others by giving clear instructions and delegating
internal consultants.                                                                       responsibility and authority

                                                                                          WHO SHOULD ATTEND
SCHEDULE                                                                                  Business professionals who want to ensure that they are applying
Oct. 12-14 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2578-DMR-00283    listening skills to communicate effectively.
Nov. 9-11 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2578-DMR-00285
Dec. 7-9. . . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2578-DMR-00289     SCHEDULE
Feb. 17-19 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2578-DMR-00290
March 15-17 . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2578-DMR-00292        Oct. 8-9. . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2271-DMR-00179
                                                                                          Dec. 17-18. . . . . . . . . . . . . New York, NY . . . . . . . . . 2271-DMR-00180
3 days/1.8 CEUs                                                                           March 25-26 . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2271-DMR-00182
$2,195/AMA Members $1,995
                                                                                          2 days/1.2 CEUs
AMA Members save $200.
                                                                                          $1,895/AMA Members $1,695
                                                                                          AMA Members save $200.

                         This program has been approved for 18 recertification credit
                         hours toward PHR, SPHR and GPHR recertification through
                         the Human Resource Certification Institute (HRCI). For more
                         information about certification or recertification, please visit
                         the HRCI homepage at www.hrci.org




    12            For additional dates and locations or to register—1-800-262-9699                              www.amanet.org
<   TOC      >                                                                                                                   INTERPERSONAL SKILLS


     Moving Ahead: Breaking                                                                   Storytelling: The Secret of
     Behavior Patterns that Hold                                                              Great Communicators SEMINAR #2102
     You Back SEMINAR #2255                                                                   Expand your influence, build your credibility
                                                                                              and communicate with passion by mastering
     Overcome and resolve workplace situations                                                the techniques of strategic storytelling.
     where ineffective behavior is at play.
                                                                                              Among the traits shared by inspirational leaders, one of the most
     Destructive behavior can result in “career suicide”—even for the                         important is the ability to tell stories. One well-told story is far
     most capable employees. Move forward and get the rewards                                 more effective at touching listeners and moving them to action
     you deserve.                                                                             than an entire encyclopedia of cold, hard facts. From myths and
                                                                                              fables to personal anecdotes, stories possess a unique power to
     BENEFITS OF ATTENDING                                                                    create connections quickly. People connect with the emotional
     • Identify people and situations that can elicit bad behavior                            power of stories and the potent impact of it lingers long after
     • Successfully change or modify career-sabotaging habits                                 mere facts and figures are quickly forgotten (or dismissed).
     • Understand how negative behaviors affect teamwork
     • Achieve better work relationships and change how you are                               BENEFITS OF ATTENDING
       perceived                                                                              • Appeal to listeners’ emotions and drive your points home
     • Manage feelings of frustration and anger in the workplace                              • Relay information in an experiential manner for better retention
     • Gain recognition for contributing to a more positive and                               • Be more effective in meetings, presentations and internal and
       happier work environment                                                                 external business communication venues
                                                                                              • Win over, influence and gain the trust of peers, team members
     TOPICS COVERED                                                                             and supervisors
     •   How to identify and overcome self-defeating behaviors                                • Engage listeners in a way that leads them to reach exactly the
     •   Improving your professional image                                                      conclusions you want them to reach
     •   Activating positive self-talk and “can do” attitude
     •   Understanding and changing the emotional hard-wiring                                 TOPICS COVERED
         behind your reactions to people and situations                                       • Develop the mental agility to alternate between objective
     •   A five-step process to overcome emotional “hijackers”                                   (facts) and subjective (story) analysis
     •   How to increase your Emotional IQ to better handle                                   • Build a bridge of trust to carry your facts, proof and benefit
         interpersonal and team relationships                                                   messages
     •   How to choose reactions instead of letting them choose you                           • Learn the six kinds of stories: who I am, why I am here, my
                                                                                                vision, my values-in-action, teaching, I know what you’re
     •   The role of empathy in becoming more productive                                        thinking
     •   Accepting your responsibility to communicate effectively                             • Practice the six principles of good storytelling: developmental
     •   How to influence and persuade others more effectively through                           logic, oral language, intention, imagery, participation vs.
         emotional self-management                                                              control, point of view
     •   Building positive working relationships by flexing your                               • Develop, test and tell stories that suit the situations
         responses to others’ personalities and communication styles
                                                                                              WHO SHOULD ATTEND
     WHO SHOULD ATTEND                                                                        Leaders at all levels who need to communicate and build relation-
     Those who may have a negative behavior pattern that has                                  ships within their organizations, departments and teams and who
     impeded his or her career success.                                                       are looking for an innovative and fresh way to stimulate and
                                                                                              engage others.
     SCHEDULE
     Oct. 29-30 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2255-DMR-00099   BONUS
     Nov. 9-10 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2255-DMR-00100      Specially developed in conjunction with Annette Simmons, author of
     Nov. 30-Dec. 1. . . . . . . . . . New York, NY . . . . . . . . . 2255-DMR-00101          the book Whoever Tells the Best Story Wins. Receive a complimentary
     Feb. 22-23 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2255-DMR-00102   copy when you attend, as well as an audio CD of examples of the six
     March 22-23 . . . . . . . . . . . New York, NY . . . . . . . . . 2255-DMR-00103          kinds of stories covered in your seminar.
     2 days/1.2 CEUs
     $1,995/AMA Members $1,795                                                                SCHEDULE
     AMA Members save $200.                                                                   Oct. 15-16 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2102-DMR-00030
                                                                                              Nov. 30-Dec. 1. . . . . . . . . . New York, NY . . . . . . . . . 2102-DMR-00028
                                                                                              Feb. 25-26 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2102-DMR-00034
                                                                                              March 22-23 . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2102-DMR-00029
                                                                                              2 days/1.2 CEUs
                                                                                              $2,195/AMA Members $1,995
                                                                                              AMA Members save $200.



    All AMA seminars are GSA approved and can be delivered on-site.                                   1-800-262-9699             www.amanet.org                            13
INTERPERSONAL SKILLS                                                                                                                       <      TOC        >

Business Conversation Skills for the Nonnative
English Speaker SEMINAR #2150
                                                                                                 FACULTY SPOTLIGHT*
Express your ideas directly and clearly using the
                                                                                                 Dr. Kathleen A. Begley
conventions of American verbal and nonverbal                                                     is a global expert in instruc-
communication.                                                                                   tional design and delivery
                                                                                                 of communication pro-
For nonnative English speakers, opportunities lie in knowing how to express your                 grams for major Fortune
                                                                                                 500 companies. Her expert-
ideas in any business conversation correctly and confidently. This comprehensive                  ise as a training consultant
two-day workshop will improve your conversation skills on all levels through                     encompasses writing and
interactive discussions and case studies. You will gain the confidence you need to                business communication as
speak your mind at work and create a style of business conversation that works                   well as management-level
for you and will help you achieve your professional and organizational goals.                    topics such as influencing
                                                                                                 techniques and supervisory skills.

                                                                                                 *This seminar is also taught by other communication
BENEFITS OF ATTENDING                            Selecting Words and Organizing Ideas             experts.
• Express yourself in a way that will            • Choose vocabulary that is clear,
  increase self-confidence when speaking            culturally appropriate and promotes
                                                                                               SCHEDULE
  up, down and across the organization on          conversation
  a daily basis                                  • Apply fundamental American grammar          Oct. 19-20 . . . . New York, NY. . . . . . 2150-DMR-00087
• Recognize business conversational pitfalls       rules correctly                             Nov. 5-6 . . . . . . San Francisco, CA . . . 2150-DMR-00085
  and how to avoid them                                                                        Dec. 3-4 . . . . . . New York, NY. . . . . . 2150-DMR-00084
                                                 • Construct conversation plans to achieve
                                                                                               Feb. 22-23 . . . . New York, NY. . . . . . 2150-DMR-00094
• Develop skills to recognize different styles     clarity and desired goals
                                                                                               March 8-9. . . . . San Francisco, CA . . . 2150-DMR-00095
  in business conversations                      • Assemble messages to deliver proper
• Gain the ability to become assertive and         emphasis and meaning using verbal           2 days/1.2 CEUs
  focus on the issues being addressed              and nonverbal elements                      $1,895/AMA Members $1,695
• Increase your knowledge of body                                                              AMA Members save $200.
                                                 Listening Attentively and Effectively
  language and other nonverbal
                                                 • Recognize cultural-specific differences in
  communication
                                                   listening behaviors                          WHO SHOULD ATTEND
• Select effective business language,
                                                 • Apply multi-sensory listening skills to      Nonnative English-speaking business profes-
  patterns of delivery and structures for the
                                                   reduce misunderstandings and promote         sionals who have a solid knowledge of the
  intended audience
                                                   conversations                                American English language but find diffi-
TOPICS COVERED                                   Learning the Power of Persuasion               culty in verbal and nonverbal aspects of
Understanding the Challenges                     • Evaluate how to influence others through      business conversation in U.S. companies.
• Apply cultural factors to conduct                an analysis of the situation and of your
  audience analyses and plan successful            conversation partner’s position, needs
  business conversations                           and responsibilities                              Polished writing and conversational
• Appraise and support a personal rationale      • Recognize that American business                  skills are critical to success.
  to improve skills in conducting American         communication is about selling ideas              See Business Writing for the Nonnative
  business conversations                           both inside and outside the organization          English Speaker, seminar #2266 on page 15.
• Trace the impact of cultural heritage          Showing Conversation Know-How
• Identify American business conversation        • Examine and know when to use various
  norms                                            American approaches to disagreement
Mastering Nonverbal Messages                     • Apply new skills to successfully handle
• Assess personal awareness of various             the special challenges presented in
  nonverbal signs and symbols                      American business conversations
• Recognize the elements of American             Action Planning
  nonverbal behaviors and their place in         • Plan and commit to master new business
  enacting effective and successful business       conversation skills by building on
  conversations                                    strengths, addressing weaknesses and
• Choose and accurately use common                 developing new opportunities
  American nonverbal behaviors within
  ordinary business conversation situations




14          For additional dates and locations or to register—1-800-262-9699                   www.amanet.org
<   TOC    >                                                                                                          BUSINESS WRITING



       Business Writing for the Nonnative
       English Speaker SEMINAR #2266
                                                                                                      FACULTY SPOTLIGHT*
       Produce English-language documents that any reader can                                         Philip Vassallo, Ph.D. has
       easily understand and that achieve your intended results.                                      developed, delivered and
                                                                                                      supervised communication
       This seminar is specifically designed for nonnative English-speaking business                   training programs for a
       professionals. In three days, you’ll learn an overall approach to and practical                wide range of administra-
       techniques for creating effective business documents while focusing on applying                tive and technical profes-
       correct English grammar, usage and syntax. As the language of global commerce,                 sionals in corporate,
       the ability to write in English is essential to success in business today.                     government and academic
                                                                                                      environments. Dr. Vassallo
                                                                                                      is a columnist on effective
       BENEFITS OF ATTENDING                         The Sentence Level                               writing and education issues
                                                     • Apply basic parts of sentences—subjects        and is the author and co-author of many books
       • Assert your purpose in a document using
                                                       and predicates                                 including The Art of On-the-Job Writing.
         the appropriate tone and style
       • Write and organize effective paragraphs     • Avoid common sentence errors                   *This seminar is also taught by other communication
         expressing yourself clearly and precisely   • Employ concepts of sentence variety for         experts.
       • Recognize and write effective English         better style
         sentences
                                                     The Word Level                                 SCHEDULE
       • Distinguish and apply correct English
                                                     • Apply basic principles of English
         grammar and usage                                                                          Oct. 21-23 . . . . New York, NY. . . . . . 2266-DMR-00203
                                                       grammar and usage                            Nov. 30-Dec. 2 . New York, NY. . . . . . 2266-DMR-00204
       • Revise and edit documents professionally
                                                     • Employ correct English vocabulary            Feb. 10-12 . . . . New York, NY. . . . . . 2266-DMR-00206
       • Differentiate commonly confused words
                                                     Tips for High-Impact Writing                   March 15-17. . . Chicago, IL . . . . . . . . 2266-DMR-00207
         and terms
                                                     • Use correct punctuation, capitalization,     3 days/1.8 CEUs
       TOPICS COVERED                                  abbreviations and number formats             $2,095/AMA Members $1,895
       The Document Level                            • Write concisely                              AMA Members save $200.
       • Name six types of documents and their       • Apply principles of “linguistic etiquette”
         purpose                                     • Revise for completeness, unity and
       • Select the elements appropriate for each      coherence                                           Polished conversational and
         type of document
                                                     Action Planning                                       writing skills are critical to success.
       • Describe the importance of knowing your
                                                     • Identify what you will focus on applying            See Business Conversation Skills for the
         audience
                                                       to improve your English writing and what            Nonnative English Speaker, seminar #2150
       • Describe the steps in the writing process                                                         on page 14.
                                                       you will do to continue and track your
       • State special considerations for writing      progress
         e-mails
       The Paragraph Level                           WHO SHOULD ATTEND
                                                     Nonnative English-speaking business profes-
       • Define and apply the qualities of a good
         paragraph—emphasis, unity, coherence        sionals who would like to improve their
         and variety                                 fundamental business writing skills.
       • Recognize various principles for ordering   EXTRA
         paragraphs and select the best one for a
                                                     Throughout the three days you will practice
         specific purpose
                                                     what you learn by writing your own well-
       • Recognize and use structural elements to
                                                     structured work-related documents and
         aid the reader’s comprehension
                                                     critique, edit, analyze and improve on your
                                                     writing at each level of the process.




       “This is one of the best seminars that I have ever attended. I enjoyed it.”
                    —Helen Akinsola
                     Telekurs USA Inc.




    All AMA seminars are GSA approved and can be delivered on-site.                     1-800-262-9699        www.amanet.org                         15
BUSINESS WRITING                                                                                                                              <     TOC         >

How to Sharpen Your Business Writing Skills
SEMINAR #2516


                                                                                                  FACULTY SPOTLIGHT*
Compose powerful, professional documents that get                                                 Jane Ranshaw is president
attention and prompt action.                                                                      of a company that has
                                                                                                  provided training and
To attract the attention of today’s busy readers, you must respond to their need                  communication consulting
for clarity and conciseness in written communication. In this four-day workshop,                  services to many Fortune 500
you will overcome “writer’s block,” learn to recognize and avoid common                           companies and other organi-
mistakes and receive a tool kit of proven techniques for delivering information                   zations. She is a member of
powerfully, persuasively and professionally.                                                      the adjunct faculty of
                                                                                                  DePaul University, where she
                                                                                                  teaches a course on consult-
BENEFITS OF ATTENDING                           Using Strong Verbs                                ing skills to graduate students
• Update and improve your writing style for     • How strong verbs improve writing                in computer studies.
  more effective and persuasive e-mails,        • Identify and avoid passive verbs
                                                                                                  *This seminar is also taught by other communication
  memos, letters and reports                                                                       experts.
                                                Writing Letters
• Organize your documents with your
  readers’ needs in mind                        • Salutations and openings that get
                                                  attention                                     SCHEDULE
• Create reader-friendly layouts to highlight
  information                                   • Effective transitional sentences and          Oct. 5-8 . . . . . . Arlington, VA . . . . . . 2516-DMR-00908
                                                  closings                                      Oct. 12-15 . . . . San Francisco, CA . . . 2516-DMR-00909
• Craft sentences that get and hold your
  readers’ attention                            • Personalize your letters to create            Oct. 19-22 . . . . New York, NY. . . . . . 2516-DMR-00910
                                                  interest and establish credibility            Nov. 2-5 . . . . . . New York, NY. . . . . . 2516-DMR-00911
• Edit your writing for clarity
                                                • How to be positive and convey sincerity       Nov. 16-19 . . . . Houston, TX . . . . . . . 2516-DMR-00922
• Avoid archaic expressions and common                                                          Nov. 30-Dec. 3 . New York, NY. . . . . . 2516-DMR-00912
  grammar, punctuation and usage errors         • Write refusal letters with clarity and tact
                                                                                                Dec. 7-10 . . . . . San Francisco, CA . . . 2516-DMR-00913
                                                Reviewing Mechanics                             Dec. 14-17 . . . . Arlington, VA . . . . . . 2516-DMR-00914
TOPICS COVERED                                                                                  Jan. 18-21. . . . . New York, NY. . . . . . 2516-DMR-00916
                                                • Correct grammar, punctuation and
Seven General Concepts                            usage                                         Feb. 22-25 . . . . Arlington, VA . . . . . . 2516-DMR-00919
• State your purpose quickly                    • Using parallel construction                   March 8-11. . . . New York, NY. . . . . . 2516-DMR-00920
• Separate details from actions                                                                 March 22-25. . . Chicago, IL . . . . . . . . 2516-DMR-00915
                                                • Proofreading techniques
• Write conversationally to engage readers                                                      4 days/2.4 CEUs
                                                Showing Emphasis
• Update your writing style for today’s                                                         $2,345/AMA Members $2,095
  business environment                          • Structure sentences for greater impact        AMA Members save $250.
• Be specific and concrete                       • Reduce unnecessary story details
• Be personal and positive                      • Design your page effectively
• Avoid overworked words and phrases            Writing E-Mails, Memos and Reports               WHO SHOULD ATTEND
                                                • Write simple, to-the-point e-mails             All business professionals who are required to
Organizing Information
                                                • Create attention-getting subject lines         present ideas in writing.
• How to start writing quickly
• Organize information to help your             • How to write a strong lead sentence            BONUS
  readers                                       • Use a reader-friendly layout                   Bring a current project and get one-on-one
• “Data dumping” and mind mapping               • Best practices of e-mail etiquette             feedback from your course leader.
  as organizational tools                       • Organize your findings into a concise,
                                                  effective format                               Note: This course focuses on business writing
Being Concise and Clear                                                                          skills. Participants interested in improving
                                                • Design strong and powerful paragraphs
• Measure your writing efficiency                                                                 grammar should register for The Grammar
                                                • Add graphic elements to organize and
• Recognize and eliminate unnecessary                                                            Course, seminar #2236, page 17.
                                                  support your ideas
  words, phrases and repetition
                                                • Use an effective format for proposals
• What motivates people to read
• Substitute heavy, confusing phrases
  with simple language
• Techniques for writing concretely             “I have lost my fear of writing. Will strongly recommend to others.”
                                                             —Thomas Bialek
                                                              Cumberland Farms, Inc.




16          For additional dates and locations or to register—1-800-262-9699                    www.amanet.org
<   TOC      >                                                                                                                      BUSINESS WRITING


     Listening and Writing                                                              The Grammar Course
     Building a Foundation for                                                          SEMINAR #2236

     Better Communication SEMINAR #2286                                                 Mistakes in business writing can be costly—
                                                                                        to your company and your career.
     Learn to communicate effectively on paper,
                                                                                        Success in business demands clear, concise, as well as correct
     on the phone and face-to-face and get the
                                                                                        and professional e-mails, memos, letters and reports. And it all
     power and influence you need to succeed.                                            starts with knowledge of punctuation and grammar. Attend this
     The ability to communicate successfully—to speak, write and                        refresher course to overcome usage and punctuation challenges,
     listen expertly—will help you to gain greater professional                         catch up with today’s new writing styles, learn to polish docu-
     recognition and will enable you to achieve powerful results.                       ments to perfection and confidently proofread and critique
                                                                                        written communication. Plus pinpoint your strengths and
     BENEFITS OF ATTENDING                                                              weaknesses with self-graded quizzes during class.
     • Analyze the situation—learn when you should use written
       communication, talk face-to-face or on the phone                                 BENEFITS OF ATTENDING
     • Understand your audience and the purpose of your                                 •   Write like a pro: clearly, concisely and grammatically correct
       communication                                                                    •   Produce error-free documents that project professionalism
     • Increase productivity through clear and specific messages                         •   Revisit the rules of grammar—without all the jargon
     • End no-result communication by learning how to write better                      •   Use the right word and correct punctuation every time
       letters, outlines, memos, short reports and briefings                             •   Know the dos and don’ts of effective business e-mail
     • Make sure your message is clearly sent, received and understood                  •   Improve your ability to critique your writing and that of others
     • Achieve greater productivity and win-win results
     • Develop techniques to become an active listener                                  TOPICS COVERED
                                                                                        • Proofread: identifying and correcting faulty sentences
     TOPICS COVERED                                                                     • Usage challenges: effect or affect, who or whom, that or which
     •   Two-way vs. one-way communication                                              • Subject-verb agreement
     •   Eliminate barriers to effective communication                                  • When and where to use commas and other punctuation
     •   Effectively using nonverbal messages                                           • Update your proofreading techniques
     •   Overcome barriers to good listening                                            • Write correct and effective e-mail according to “netiquette”
     •   Use the different levels of listening when each is appropriate                   guidelines
     •   Active listening                                                               • What spell-checks don’t catch
     •   Filters that affect good communication and how to use them                     • Insure, ensure and other troublesome words
     •   Define and communicate your purpose when writing                                • Practical grammar rules you can apply immediately
     •   Write to address the needs of your readers
     •   Techniques for achieving clarity and precision in business writing             WHO SHOULD ATTEND
     •   Construct sentences that are clear and direct                                  Anyone who handles correspondence, writes to customers, develops
                                                                                        company publications, prepares reports or does any job that requires
     •   Use linking words and phrases
                                                                                        the proofreading and critiquing of written communications.
     •   Properly use active and passive voice
     •   Employ various patterns of organizing information                              BONUS
                                                                                        Take home a six-part review section to reinforce what you’ve just
     WHO SHOULD ATTEND                                                                  learned.
     Business professionals who want to overcome the barriers to
     successful communication and increase productivity through clear                   SCHEDULE
     and specific messages.
                                                                                        Oct. 15-16 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2236-DMR-00365
                                                                                        Nov. 5-6 . . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2236-DMR-00366
     SCHEDULE
                                                                                        Dec. 3-4. . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2236-DMR-00367
     Nov. 19-20 . . . . . . . . . . . . New York, NY . . . . . . . . . 2286-DMR-00428   Feb. 1-2. . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2236-DMR-00369
     March 22-23 . . . . . . . . . . . New York, NY . . . . . . . . . 2286-DMR-00426    March 1-2 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2236-DMR-00373
     2 days/1.2 CEUs                                                                    2 days/1.2 CEUs
     $1,895/AMA Members $1,695                                                          $1,795/AMA Members $1,595
     AMA Members save $200.                                                             AMA Members save $200.




    All AMA seminars are GSA approved and can be delivered on-site.                             1-800-262-9699             www.amanet.org                           17
BUSINESS WRITING                                   Canít get away from the offi ce?
                                                                                                                                          <     TOC         >
                                                            Also available as a
                                                            VIRTUAL SEMINAR


AMA’s 2-Day Business Writing Workshop
SEMINAR #2211


                                                                                              FACULTY SPOTLIGHT*
Take the strain out of composing any kind of document.                                        Pat Nickerson writes
Would you like a quick and easy method for composing documents—letters,                       and conducts seminars
                                                                                              for hundreds of business,
memos, reports, proposals and performance appraisals—in an organized format?
                                                                                              military and government
Tackle any kind of writing task—and communicate to your readers what they                     entities worldwide.
need to know. You’ll streamline your writing process and save time by focusing                Quoted in publications
on what to write instead of how to write it.                                                  from Nation’s Business to
                                                                                              Redbook to London’s
                                                                                              Financial Times, she is the
BENEFITS OF ATTENDING                          Memos and Letters                              author of Managing
• Start and finish documents quickly and        • Guidelines for writing effective memos       Multiple Bosses, which was
  painlessly                                     and letters                                  named “one of the year’s ten best career books”
• Write with greater clarity so your reader    • The importance of opening sentences          by the Los Angeles Times and Chicago Sun-Times.
  always understands you                                                                      She also serves on the faculty of the University
                                               • How and when to use persuasive,
                                                                                              of Phoenix.
• Arrange your ideas in a logical pattern        positive and negative words
• Get rid of “fluff” and produce more           • How to use appropriate tone                  *This seminar is also taught by other communication
  concise content                                                                              experts.
                                               Composing E-Mail
• Approach writing tasks with confidence
                                               • Guidelines for writing effective e-mail
                                               • The importance of subject lines
                                                                                            SCHEDULE
TOPICS COVERED
                                                                                            Oct. 1-2 . . . . . . Arlington, VA . . . . . . 2211-DMR-00264
Guidelines for Effective Business Writing      Editing and Proofreading the                 Oct. 12-13 . . . . New York, NY. . . . . . 2211-DMR-00253
• Principles that ensure effective business    Final Version                                Oct. 26-27 . . . . Atlanta, GA . . . . . . . 2211-DMR-00257
  writing                                      • How to recognize common proofreading       Nov. 12-13 . . . . New York, NY. . . . . . 2211-DMR-00255
• The need for planning and establishing         errors                                     Nov. 16-17 . . . . San Francisco, CA . . . 2211-DMR-00256
  purpose                                      • Techniques for effective editing and       Nov. 30-Dec. 1 . Arlington, VA . . . . . . 2211-DMR-00259
• How to meet the reader’s needs and             proofreading                               Dec. 10-11 . . . . Chicago, IL . . . . . . . . 2211-DMR-00258
  expectations                                 • Methods for revising the first draft        Dec. 17-18 . . . . New York, NY. . . . . . 2211-DMR-00260
• How to use techniques for overcoming         • How to avoid sexist or offensive           Feb. 11-12 . . . . New York, NY. . . . . . 2211-DMR-00261
  writer’s block                                 language                                   March 15-16. . . New York, NY. . . . . . 2211-DMR-00280
                                                                                            March 18-19. . . Chicago, IL . . . . . . . . 2211-DMR-00265
Writing the First Draft                        • Understanding often confused words
                                                                                            2 days/1.2 CEUs
• Achieve clarity and precision in daily       WHO SHOULD ATTEND                            $1,895/AMA Members $1,695
  business writing
                                               Business professionals at any level, who     AMA Members save $200.
• The role of word choice                      need to save time by streamlining their
• How to construct sentences that are          writing process.
  clear and direct                                                                                VIRTUAL SEMINAR SCHEDULE
• How to use linking words and phrases         BONUS                                       Jan. 12-Feb. 2, 2010, Tues. 2-5 pm ET
  in sentences and paragraphs                  Bring a sample writing piece for one-on-     (4 lessons) . . . 2211-DMR-00279
• Active and passive voice and parallelism     one feedback from your course leader.       1.2 CEUs/$1,895/AMA Members $1,695
• How to employ various patterns of
  organizing information


                                              “I am thrilled to apply my learning and techniques immediately!”
                                                                 —Edie Mitchell
                                                                  Time Warner, Inc.




18          For additional dates and locations or to register—1-800-262-9699               www.amanet.org
<   TOC      >                                                                                                                             BUSINESS WRITING


     NEW!           Writing for the Web                                                       Effective Technical Writing
     SEMINAR #2182                                                                            SEMINAR #2216


     Create online content that connects with                                                 Improve your technical writing—without
     readers to achieve better results.                                                       compromising your technical message.
     As businesses expand their web marketing and promotion, and                              If writing technical information and effective memos, letters,
     as more and more professionals take on responsibilities that                             reports, manuals, instructions, documentation, specifications or
     include writing online content, the need for web-specific                                proposals is a tough proposition—this program is for you.
     writing skills is increasing. But many e-venues such as intranets,
                                                                                              This intensive three-day seminar will show you proven approaches
     blogs, e-newsletters and even company websites are being
                                                                                              and techniques that you can apply back on the job to write crisp,
     written incorrectly or with minimal and often adverse
                                                                                              clear, accessible technical written communications. Bring a current
     effectiveness. This hands-on, 2-day writing program offers skills,
                                                                                              project and get one-on-one feedback.
     tools and professional instructor feedback to help anyone who
     creates, revises or maintains online content connect with their
     target audience—and achieve improved results.                                            BENEFITS OF ATTENDING
                                                                                              •   Organize your material by purpose and audience
     BENEFITS OF ATTENDING                                                                    •   Write with greater clarity and precision—in less time
     • Understand the unique challenges of writing for the online                             •   Present complex technical information simply
       reader and how to connect with them                                                    •   Know the purpose of your writing before you begin
     • Learn to write relevant, concise content and to structure it                           •   Recognize the needs of your audience
       effectively                                                                            •   Learn how to use illustrations
     • Become proficient in the art of blogging for business                                  •   Produce final drafts to make the “write” impression with your
     • Understand fundamental principles of web optimization                                      superiors
     • Know basic graphic design principles
                                                                                              TOPICS COVERED
     • Learn basic web-building terms (HTML, meta-tags, SEO, etc.)
                                                                                              •   The basics of good technical writing
     • Focus on reader and business needs to produce better results
                                                                                              •   Understand the needs of your audience
     • Enhance usability and access to reach a broader audience
                                                                                              •   Plan and organize the project
     TOPICS COVERED                                                                           •   Overcome “writer’s block”
     • Web content fundamentals: writing and organizing for                                   •   Select the appropriate format for your audience
       maximum effectiveness                                                                  •   Prepare manuals, proposals and documentation
     • Rules of web writing and how it differs from other forms of                            •   Understand sentence structure and powerful word usage
       promotional writing                                                                    •   The essentials of electronic writing
     • Structuring your content for optimum usability and impact                              •   Simplify complex information/edit and revision techniques
     • Search engine optimization for writers and how it must affect                          •   Incorporate graphs, charts and tables
       content
     • Best practices and tested approaches to online business writing                        WHO SHOULD ATTEND
     • Connecting with your audience: knowing their needs and                                 Engineers, scientists, IT/computer personnel and people in R&D
       writing copy that resonates for them                                                   and other technical areas who are required to present ideas
                                                                                              in writing.
     WHO SHOULD ATTEND
     All business professionals who write online content, including                           Recommended: Bring a sample writing piece for one-on-one
     content managers and editors, online help writers, business ana-                         feedback.
     lysts and administrators, programmers, webmasters, copywriters,
     web content writers, designers and developers as well as market-                         SCHEDULE
     ing managers, brand managers and coordinators.                                           Oct. 5-7. . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2216-DMR-00241
     Note: Participants must bring a laptop computer with a recent                            Oct. 21-23 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2216-DMR-00242
     version of MS Word.                                                                      Oct. 28-30 . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2216-DMR-00243
                                                                                              Nov. 11-13 . . . . . . . . . . . . Dallas, TX. . . . . . . . . . . . . 2216-DMR-00251
                                                                                              Nov. 30-Dec. 2. . . . . . . . . . New York, NY . . . . . . . . . 2216-DMR-00245
     SCHEDULE                                                                                 Jan. 25-27 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2216-DMR-00247
     Oct. 19-20 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2182-DMR-00002   Feb. 24-26 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2216-DMR-00248
     Nov. 12-13 . . . . . . . . . . . . San Francisco, CA. . . . . . . 2182-DMR-00003         March 15-17 . . . . . . . . . . . San Francisco, CA. . . . . . . 2216-DMR-00261
     Dec. 14-15. . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2182-DMR-00004      3 days/1.8 CEUs
     2 days/1.2 CEUs                                                                          $2,095/AMA Members $1,895
     $1,895/AMA Members $1,695                                                                AMA Members save $200.
     AMA Members save $200.




    All AMA seminars are GSA approved and can be delivered on-site.                                   1-800-262-9699              www.amanet.org                            19
  ASSERTIVENESS SKILLS
  ASSERTIVENESS SKILLS                                                                                                                                            <      TOC      >

Assertiveness Training                                                                   Assertiveness Training for
SEMINAR #2188                                                                            Managers SEMINAR #2527
Gain more confidence decisiveness and respect.                                            Learn how to channel assertiveness skills to
Learn powerful tools for assertiveness to help you deal with                             interact more effectively with people throughout
conflict at all levels in the organization, discover techniques on                        your organization.
how to be an assertive communicator, acquire ways to handle                              Mastering assertiveness skills can do a lot more than just help
receiving and giving feedback and address business etiquette                             you win arguments. If you want to enhance your leadership
when professionalism and assertiveness are required. You’ll                              stature and persuade others to help you reach your goals,
assess your areas of strength and growth in this critical skill,                         Assertiveness Training for Managers is an important first step.
understand how social styles affect assertiveness behaviors and
                                                                                         Learn how your behavior style impacts your overall performance
benefit by learning steps for conflict resolution. Overall enhance
                                                                                         as a manager. You'll take stock of your current assertiveness
your assertiveness skills for immediate on the job use.
                                                                                         skills and learn how you can improve them for a more effective
                                                                                         approach. Using the behavior modeling approach toward
BENEFITS OF ATTENDING                                                                    assertiveness training, this seminar teaches you how to employ
• Gain essentials of assertiveness                                                       assertiveness skills to take control of a situation without
• Practice assertiveness behaviors through verbal and visual                             alienating others.
  techniques
• Address assertive issues in both your personal life and                                BENEFITS OF ATTENDING
  business life
                                                                                         • Improve communication by using assertive-responsive skills
• Learn the nuances of etiquette and how it relates to
  assertiveness and self-esteem                                                          • Acquire a more polished and powerful communication style
                                                                                           and let your leadership ability emerge
• Apply your newly learned skills to relevant, on-the-job
  situations                                                                             • Tap other people’s resources to get the job done
                                                                                         • Empower yourself and your staff
TOPICS COVERED                                                                           • Exercise greater influence on others
• Differences in behavioral styles—passive, aggressive and
  assertive                                                                              TOPICS COVERED
• Identify techniques for ways to improve self-esteem                                    • How your perceptions determine your reactions
• Improve communication with different social styles                                     • Operate consciously vs. unconsciously
• Risks and benefits in becoming assertive                                                • Guidelines for achieving your objectives through assertive-
• Factors that influence your level of assertiveness                                        responsive behavior
• The role of social styles in assertive communication                                   • Develop your own self-improvement plan
• A five-step model for conflict resolution                                                • Use assertive-responsive techniques to identify what you
                                                                                           want—and then go after it
• Appropriate assertiveness in common workplace situations
• Achieving a healthy balance personally and professionally                              WHO SHOULD ATTEND
                                                                                         Experienced managers and seasoned professionals with four or
WHO SHOULD ATTEND                                                                        more years of experience who want to build their strengths, resolve
Business professionals who want to acquire the essential                                 conflicts smoothly and exercise greater influence on others.
assertiveness skills.
                                                                                         SCHEDULE
SCHEDULE
                                                                                         Nov. 2-4 . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2527-DMR-00807
Oct. 5-7. . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2188-DMR-00054      Dec. 2-4. . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2527-DMR-00804
Nov. 9-11 . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2188-DMR-00057        Feb. 22-24 . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2527-DMR-00808
Dec. 9-11. . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2188-DMR-00058   March 8-10 . . . . . . . . . . . . New York, NY . . . . . . . . . 2527-DMR-00806
Dec. 16-18 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2188-DMR-00073
Dec. 16-18. . . . . . . . . . . . . New York, NY . . . . . . . . . 2188-DMR-00059        3 days/1.8 CEUs
Feb. 10-12 . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2188-DMR-00060       $2,195/AMA Members $1,995
March 10-12 . . . . . . . . . . . New York, NY . . . . . . . . . 2188-DMR-00062          AMA Members save $200.
March 24-26 . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2188-DMR-00063
3 days/1.8 CEUs
$2,095/AMA Members $1,895
AMA Members save $200.




  20              For additional dates and locations or to register—1-800-262-9699                             www.amanet.org
<   TOC    >                                                                                                        ASSERTIVENESS SKILLS



       Assertiveness Training for Women
       in Business SEMINAR #2528
                                                                                                            FACULTY SPOTLIGHT*
       Strengthen your leadership ability and image.                                                        T.J. Griffith has taught
       Now and then you’re going to overreact or underreact. You’ll blurt out                               her leadership and man-
                                                                                                            agement workshops all
       something that you wish you hadn’t and hurt someone whose opinion you
                                                                                                            over the world and has
       value. The assertive person usually sends the right signals and gets the right                       trained 100,000 managers
       responses. By knowing how to handle yourself in just about any situation that                        and support staff, receiving
       comes up—without seeming either shy or pushy—you’ll get things done and get                          consistently excellent
       what you want. You’ll command respect.                                                               ratings. She has authored
       Here’s assertiveness at its best. As you learn, practice and refine this skill, you’ll                several publications,
       also share your concerns with other women executives in a comfortable,                               including Developing
       supportive and informal learning environment.                                                        Supervisory Leadership Skills,
                                                                                                            Understanding the Work Personality, Want Job
                                                                                                            Improvement? Try Counselling and Preferred
                                                                                                            Conflict Resolution Modes.

       BENEFITS OF ATTENDING                           Succeeding at the Bargaining Table
                                                                                                            *This seminar is also taught by other communication
       • Deal with conflicts confronting women          • Identify assumptions about negotiation              experts.
       • Recognize your strengths and weaknesses         and how these impact abilities
       • Practice assertive behaviors in challenging   • Discuss the effect of gender on               SCHEDULE
         situations                                      negotiation practices and experiences
                                                       • Benefit from seven suggestions for             Sept. 30-Oct. 2 . San Francisco, CA . . . 2528-DMR-00711
       • Overcome obstacles to assertiveness                                                           Oct. 14-16 . . . . Arlington, VA . . . . . . 2528-DMR-00712
                                                         negotiating more effectively
       • Build and project a positive self-image                                                       Nov. 2-4 . . . . . . Chicago, IL . . . . . . . . 2528-DMR-00714
                                                       • Develop a personal negotiation plan
       • Assess your stress and adopt assertive                                                        Nov. 16-18 . . . . Morristown, NJ . . . . . 2528-DMR-00716
         techniques to help manage it                  Overcoming Obstacles to Assertiveness           Dec. 7-9 . . . . . . New York, NY. . . . . . 2528-DMR-00718
       • Develop an assertive action plan              • Pinpoint internal obstacles to                Dec. 14-16 . . . . Atlanta, GA . . . . . . . 2528-DMR-00719
                                                         assertiveness and practice control            Jan. 25-27. . . . . San Francisco, CA . . . 2528-DMR-00721
       • Use assertive communication techniques:
                                                         strategies                                    Feb. 10-12 . . . . Arlington, VA . . . . . . 2528-DMR-00722
         verbal, nonverbal and assertive listening
                                                                                                       Feb. 24-26 . . . . New York, NY. . . . . . 2528-DMR-00724
       • Develop an assertive delegation strategy      • Discuss self-reliance and describe special
                                                                                                       March 8-10. . . . Las Vegas, NV . . . . . . 2528-DMR-00727
                                                         support systems
                                                                                                       March 22-24. . . New York, NY. . . . . . 2528-DMR-00726
       TOPICS COVERED                                  • Recognize your specific anger buttons
       Assessing Yourself                                and how to deal with them productively        3 days/1.8 CEUs
                                                       • Describe how men use anger and                $2,195/AMA Members $1,995
       • Identify and own your strengths
                                                         discuss ways to face angry men                AMA Members save $200.
       • Outline conflicting roles and know how
         to reduce role conflict                        • Demonstrate techniques for preventing
                                                         and coping with stress
       Asserting Yourself                                                                               WHO SHOULD ATTEND
                                                       • Select new approaches to work/family
       • Define and distinguish between the basic         puzzles                                        Female business professionals who want to
         response styles of nonassertion, assertion                                                     build their strengths, improve their communi-
         and aggression                                Assertive Action Planning                        cation, conflict resolution, delegation and
       • Avoid being manipulated by others             • Describe and demonstrate ten steps             action-planning skills.
                                                         toward continuing assertiveness
       Practice Assertive Techniques
       • Use a successful formula for assertion
       • Say “no” and survive
       • Understand assertive techniques of            “Great, validating and inspiring seminar. I’ve come away with a greater
         fogging, broken record, negative               understanding of myself and how to work with those feelings.”
         assertion, negative inquiry and
         compromise                                                                        —Ruth Erickson
                                                                                            Microsoft
       • Understand the differences between
         verbal, nonverbal “mantalk” and
         “womanspeak”
       • Send harmonious messages
       • Listen assertively




    All AMA seminars are GSA approved and can be delivered on-site.                        1-800-262-9699           www.amanet.org                         21
INFLUENCE AND NEGOTIATING                                                                                                                     <      TOC      >

Getting Results Without Authority
SEMINAR #2532


                                                                                            SCHEDULE
How do you get results from people who don’t work for you?                                  Sept. 30-Oct. 2 . Houston, TX . . . . . . . 2532-DMR-00628
                                                                                            Oct. 5-7 . . . . . . Atlanta, GA . . . . . . . 2532-DMR-00595
 • You are asked to lead a task force and one of the members just happens                   Oct. 7-9 . . . . . . San Francisco, CA . . . 2532-DMR-00596
    to be a VP. Do you have the confidence to handle this?                                   Oct. 12-14 . . . . New York, NY. . . . . . 2532-DMR-00597
 • You’re on a tight deadline. Can you get another manager’s assistant to set               Oct. 19-21 . . . . Arlington, VA . . . . . . 2532-DMR-00598
    aside their tasks—and help you with yours?                                              Oct. 21-23 . . . . Chicago, IL . . . . . . . . 2532-DMR-00599
 • You have to stand in for your boss. Can you direct your colleagues                       Nov. 2-4 . . . . . . Philadelphia, PA . . . . 2532-DMR-00601
                                                                                            Nov. 4-6 . . . . . . Boston, MA . . . . . . . 2532-DMR-00605
    without generating animosity?
                                                                                            Nov. 9-11 . . . . . New York, NY. . . . . . 2532-DMR-00602
Whether you’re dealing with bosses, colleagues, staff members or senior manage-             Nov. 9-11 . . . . . San Francisco, CA . . . 2532-DMR-00603
ment, winning respect and cultivating influence and cooperation are essential to             Nov. 11-13 . . . . Arlington, VA . . . . . . 2532-DMR-00629
career success. At this seminar, you’ll focus on the key elements of influencing others      Nov. 11-13 . . . . Chicago, IL . . . . . . . . 2532-DMR-00604
when there is a lack of authority—personal power, persuasion and negotiation.               Nov. 16-18 . . . . Lake Buena Vista, FL . 2532-DMR-00606
You’ll practice influencing techniques right from day one through the final activity          Nov. 30-Dec. 2 . San Francisco, CA . . . 2532-DMR-00608
                                                                                            Dec. 2-4 . . . . . . Chicago, IL . . . . . . . . 2532-DMR-00609
on day three—and enhance your learning with videos, exercises, assessment tools
                                                                                            Dec. 2-4 . . . . . . Morristown, NJ . . . . . 2532-DMR-00610
and group discussions.                                                                      Dec. 7-9 . . . . . . Arlington, VA . . . . . . 2532-DMR-00611
                                                                                            Dec. 7-9 . . . . . . Houston, TX . . . . . . . 2532-DMR-00612
                                                                                            Dec. 14-16 . . . . Atlanta, GA . . . . . . . 2532-DMR-00613
BENEFITS OF ATTENDING                           Personal Preferences                        Dec. 14-16 . . . . New York, NY. . . . . . 2532-DMR-00614
• Establish or regain credibility so you can    • Linkages between personal styles and      Jan. 13-15. . . . . New York, NY. . . . . . 2532-DMR-00616
  begin to influence                               reciprocity, relationship, partnership    Jan. 25-27. . . . . Arlington, VA . . . . . . 2532-DMR-00615
• Use your power base to persuade               • Style indicator and interpretation tool   Feb. 3-5 . . . . . . Chicago, IL . . . . . . . . 2532-DMR-00617
• Understand the person you’re trying to        • Blind spots in your self-knowledge        Feb. 8-10 . . . . . Atlanta, GA . . . . . . . 2532-DMR-00618
  influence                                                                                  Feb. 10-12 . . . . Dallas, TX . . . . . . . . . 2532-DMR-00630
                                                • The negative attribution cycle
                                                                                            Feb. 22-24 . . . . Philadelphia, PA . . . . 2532-DMR-00620
• Create a collaborative work environment                                                   March 1-3. . . . . Los Angeles, CA . . . . 2532-DMR-00619
                                                Persuasion
  for faster, better results                                                                March 1-3. . . . . New York, NY. . . . . . 2532-DMR-00621
                                                • Key components of persuasion:
• Let work styles and communication                                                         March 3-5. . . . . Chicago, IL . . . . . . . . 2532-DMR-00623
                                                  discovery, preparation, dialogue
  differences work for, not against, you                                                    March 8-10. . . . Arlington, VA . . . . . . 2532-DMR-00624
                                                • Adjusting to different audiences
• Sell ideas and implement change                                                           3 days/1.8 CEUs/18 PDUs
                                                • Understanding the other person
• Achieve trust and give-and-take                                                           $2,195/AMA Members $1,995
  relationships up, down and across the         • The role of investment and risk
                                                                                            AMA Members save $200.
  organization                                  • Achieving credibility
• Project self-confidence                        • Managing stakeholders
• Adapt your style to the person or situation   • Reaching a common goal
• Identify various negotiating techniques       • Selling your position by providing            WHO SHOULD ATTEND
  that promote win-win outcomes                   evidence                                      Business professionals who need to get work
                                                • Connecting emotionally                        done through others as well as those who
TOPICS COVERED                                  • Listening and questioning                     need to convince another person to buy into
Personal Power                                  • Practicing persuasion techniques              an idea or follow up on a request.
• Understanding your personal power
                                                When Conflict Comes Between You and
• Personal power behaviors
                                                Your Desired Results                                                           AMA has been reviewed and
• Attributes of effective/ineffective
                                                • Approaches to conflict resolution                                             approved as a provider of
  influencers                                                                                                                   project management training
                                                • Giving and receiving feedback                                                by the Project Management
• Your power relative to the other person
                                                • Using a win-win mindset                                                      Institute (PMI).
• Influence strategies
• Commitment Model: why commitment              Getting Better Results Through
  from others doesn’t happen by chance          Negotiation
                                                • Power, information, timing and approach
Reciprocity and Relationships:
The First Step in the Influence Process          • Basic principles of negotiation
• Mental model of influence                      • Various steps in negotiation
• Principles of reciprocity                     Developing an Action Plan
• Building relationships
• Creating partnerships



22          For additional dates and locations or to register—1-800-262-9699                 www.amanet.org
<   TOC    >                                                                                           INFLUENCE AND NEGOTIATING



       Negotiating to Win SEMINAR #2513
                                                                                                          FACULTY SPOTLIGHT*
       Gain the skills, insights and competencies required in all                                         Harv Frankel, internation-
       negotiations—in every industry—at every level.                                                     ally acclaimed as a superior
                                                                                                          communicator and facilita-
       Whether it’s allocating resources for a project, funding a new initiative or establishing          tor, has been involved in
       a supply chain for a new product or service, negotiation is inevitably at the heart of             training and development
       the process. But few people understand the structure, techniques and approaches                    activities for over 30 years.
       available to them as they seek to positively influence an outcome.                                  He has created sales man-
                                                                                                          agement, behavior modifi-
                                                                                                          cation, negotiation,
       This hands-on seminar gives you a step-by-      Planning Your Negotiation                          communication and selling
       step guide to effective negotiation. You        • Plan a negotiation                               skills seminars for a wide
       must identify the problem, understand it                                                           range of corporate and institutional clients
                                                       • Determine a settlement range
                                                                                                          including: Azko Nobel, AT&T, United States
       from the other’s perspective, generate alter-   • Apply the planning framework in                  Postal Service, Siemens, U.S. Federal
       native solutions and select a solution that       practice negotiation                             Government, Kohler, VeriSign, Hamamatsu
       benefits both sides. All parties need each                                                          and Anderson Development.
       other to achieve their goals. Negotiation       Persuasion
       focuses on solving the problem and closing      • Apply the persuasion process
                                                                                                          *This seminar is also taught by other communication
       the gap between what both parties want.         • Use the frame/reframe process to                  experts.
                                                         understand the other party
       BENEFITS OF ATTENDING                           • Examine possible approaches to use             SCHEDULE
       • Know when—and when not—to negotiate             when there is confrontation
                                                       • Use listening skills in the negotiation        Oct. 5-7 . . . . . . Chicago, IL . . . . . . . . 2513-DMR-00969
       • Develop an effective plan and strategy for
                                                         process                                        Oct. 19-21 . . . . San Francisco, CA . . . 2513-DMR-00970
         any negotiation
                                                                                                        Oct. 21-23 . . . . New York, NY. . . . . . 2513-DMR-00971
       • Know what behavior to adapt at each           Communication                                    Nov. 4-6 . . . . . . San Francisco, CA . . . 2513-DMR-00972
         stage of the negotiation                                                                       Nov. 9-11 . . . . . Atlanta, GA . . . . . . . 2513-DMR-00973
                                                       • Explain the four dimensions of DISC and
       • Adjust your communication style to              the style tendencies of each                   Nov. 16-18 . . . . Chicago, IL . . . . . . . . 2513-DMR-00974
         achieve desired results                                                                        Nov. 16-18 . . . . New York, NY. . . . . . 2513-DMR-00975
                                                       • Describe the characteristics of dual styles
       • Successfully apply the principles of            and their impact on negotiations               Dec. 2-4 . . . . . . San Francisco, CA . . . 2513-DMR-00976
         persuasion to any negotiation situation                                                        Dec. 7-9 . . . . . . New York, NY. . . . . . 2513-DMR-00977
                                                       • Describe how to adapt style to maximize
       • Effectively negotiate face-to-face, on the                                                     Dec. 14-16 . . . . Arlington, VA . . . . . . 2513-DMR-00978
                                                         the results of negotiations
         phone or through e-mail and other media                                                        Jan. 13-15. . . . . New York, NY. . . . . . 2513-DMR-00979
                                                       • Identify why negotiations become derailed      Feb. 10-12 . . . . New York, NY. . . . . . 2513-DMR-00981
       TOPICS COVERED                                    and how to avoid negotiation traps             March 3-5. . . . . Atlanta, GA . . . . . . . 2513-DMR-00983
                                                       Crafting a Strategy for Your Negotiation         March 8-10. . . . San Francisco, CA . . . 2513-DMR-00984
       What Is Negotiation?
                                                                                                        March 22-24. . . Arlington, VA . . . . . . 2513-DMR-00985
       • The basic concepts of negotiation             • Plan a strategy to apply to your
                                                         negotiations                               3 days/1.8 CEUs/18 PDUs
       • What is negotiable in typical business
         situations                                    • Describe the process of identifying a      $2,195/AMA Members $1,995
                                                         problem or issue for negotiation           AMA Members save $200.
       • Identify approaches to negotiation
                                                       • Identify steps and techniques for
       Negotiation Stages                                choosing appropriate communication
       • Identify the six stages of negotiation          methods                                     EXTRA
       • Use appropriate behaviors in each of the                                                    Leave with AMA’s Negotiation Planner to
                                                       • Create and apply a strategy for a business
         stages                                          negotiation simulation                      help you prepare your negotiations every
       • Define the influences on the negotiation                                                      step of the way and effectively apply your
                                                       Action Plan                                   newly learned know-how.
         process
                                                                                                         WHO SHOULD ATTEND
                                                                                                         Those responsible for negotiating the best
     “This seminar wildly exceeded my expectations. Content was relevant                                 possible terms of an agreement for their
                                                                                                         organization.
      and applicable both professionally and personally in a real-life way.
      Engaging, energizing, thought-provoking, full of common sense,                                     Note: This program is not intended for labor
                                                                                                         union negotiators on either side.
      wisdom and expert insight. I would highly recommend this seminar!”
                —Steve Schneider, Pfizer, Inc.
                                                                                                                                        AMA has been reviewed and
                                                                                                                                        approved as a provider of
                                                                                                                                        project management training
                                                                                                                                        by the Project Management
                                                                                                                                        Institute (PMI).



    All AMA seminars are GSA approved and can be delivered on-site.                        1-800-262-9699          www.amanet.org                           23
  INFLUENCE AND NEGOTIATING                                                               PRESENTATION SKILLS                                                      <      TOC       >

Expanding Your Influence                                                                   Projecting a Positive
Understanding the Psychology                                                              Professional Image SEMINAR #2274
of Persuasion                                                                             Communicate a winning professional image
SEMINAR #2204                                                                             in the way you look, act and present yourself.
                                                                                          Discover a self-image that feels right to you—and looks great
How can one person get someone to do                                                      to clients, colleagues, peers and superiors. This seminar is both
something with ease, while it’s an uphill battle                                          “diagnostic” and “prescriptive.” It helps you assess your image
                                                                                          and then provides specific suggestions for enhancing it—with
for someone else?
                                                                                          expert coaching—to let you measure your progress.
Bringing about the reaction you want from others and expanding
your influence require insights that go beyond the actual process                         BENEFITS OF ATTENDING
of influencing—and into the psychology of what really prompts                             • Look, act and dress to communicate your present position
us to say “yes” or “no.”                                                                    and where you hope to be
You’ll uncover persuasion techniques that most people don’t                               • Polish your professional speech
even know exist and learn how to build your influence by                                  • Be aware of corporate protocol and courtesy
applying these principles to any number of business interactions.                         • Master social etiquette
                                                                                          • Develop a positive mental attitude
BENEFITS OF ATTENDING
• Explore the psychology behind persuasion                                                TOPICS COVERED
• Understand the psychological/subconscious triggers that                                 • The importance of image to your professional success
  influence a person’s decision-making process, behaviors and                              • Your self-image and your external image
  reactions                                                                               • How your image influences your performance and the way
• Select and customize the right law(s) of persuasion to apply in                           others respond to you
  any situation                                                                           • The key elements of image
• Learn tactics to protect yourself from unethical behavior                               • Nonverbal communication
• Prepare to influence by using the Pre-Persuasion Checklist                               • Other factors affecting your image
                                                                                          • Putting it all together—your total executive image
TOPICS COVERED
• The psychological foundation to the laws of persuasion                                  WHO SHOULD ATTEND
• Differentiating the psychology of persuasion from the process                           Upwardly mobile business professionals, including salespeople, who
  of influencing                                                                           want to project a positive professional image for every occasion.
• The relationship of triggers to the laws of persuasion/influence
                                                                                          EXTRA
• Defining the two paths of persuasion—conscious and
  subconscious                                                                            See yourself as others see you—you will be recorded and receive
                                                                                          feedback and helpful recommendations. This recording is yours
• Using the Pre-Persuasion Checklist to determine the
  appropriate law(s) of persuasion for a given business situation                         to keep.
• Applying the laws of persuasion back on the job
                                                                                          SCHEDULE
WHO SHOULD ATTEND                                                                         Nov. 2-3 . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2274-DMR-00399
Business professionals at a mid-level position and above who need                         Dec. 7-8. . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2274-DMR-00400
to understand the psychological principles behind how people are                          Feb. 8-9. . . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2274-DMR-00401
convinced to do something.                                                                Feb. 18-19 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2274-DMR-00402
                                                                                          March 11-12 . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2274-DMR-00403
EXTRA                                                                                     2 days/1.2 CEUs
Receive a complimentary copy of Maximum Influence: The 12                                  $1,895/AMA Members $1,695
Universal Laws of Power Persuasion by Kurt Mortensen when you                             AMA Members save $200.
attend this seminar.

SCHEDULE
Oct. 8-9. . . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2204-DMR-00008   “Highly recommend this seminar to anyone.”
Nov. 9-10 . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2204-DMR-00011
                                                                                                             —Greg DePinto
Nov. 30-Dec. 1. . . . . . . . . . New York, NY . . . . . . . . . 2204-DMR-00009
                                                                                                              Direct Alliance Corporation
Feb. 22-23 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2204-DMR-00010
March 18-19 . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2204-DMR-00015
2 days/1.2 CEUs
$1,995/AMA Members $1,795
AMA Members save $200.


  24              For additional dates and locations or to register—1-800-262-9699                              www.amanet.org
<   TOC    >                                                                                                     PRESENTATION SKILLS



       Strategies for Developing Effective
       Presentation Skills SEMINAR #2519
                                                                                                      FACULTY SPOTLIGHT*
       Transform yourself from inexperienced speaker to skilled                                       Patti A. Wood is an
       presenter.                                                                                     international speaker and
                                                                                                      trainer and a well-known
       At this three-day seminar, you’ll learn how to present your ideas with conviction,             expert in nonverbal com-
       control and poise—and without fear. You’ll gain the specific skills and direction               munication. She delivers
       you need to become comfortable with your own presentation style. And you’ll                    over 100 presentations a
       receive expert advice on how to handle especially challenging situations. Most                 year to top Fortune 500
       importantly, you’ll learn how to present by presenting.                                        companies, is a Certified
                                                                                                      Speaking Professional (CSP),
                                                                                                      and earned professional
       BENEFITS OF ATTENDING                          Use Visual Aids and Support Materials           designation of the National
                                                                                                      Speakers Association, currently held by less
       • Tailor your presentation to your audience    • Describe the purpose of visual aids and
                                                                                                      than 400 people in the world.
       • Use relaxation techniques to overcome          support materials
         nervousness                                  • Identify tips for effective composition       *This seminar is also taught by other communication
       • Learn how to project your voice and use        of visual content and speaker aids             experts.
         pauses to dramatize your point               Handle Questions from the Audience
       • Expertly handle difficult questions and       • Explain the importance of the question-     SCHEDULE
         situations                                     and-answer session                          Oct. 5-7 . . . . . . Arlington, VA . . . . . . 2519-DMR-01145
       • Communicate with clarity and conviction      • Respond professionally to questions         Oct. 12-14 . . . . New York, NY. . . . . . 2519-DMR-01146
                                                        from the audience                           Oct. 19-21 . . . . San Francisco, CA . . . 2519-DMR-01147
       TOPICS COVERED                                                                               Oct. 26-28 . . . . Atlanta, GA . . . . . . . 2519-DMR-01150
       Balance Verbal and Nonverbal Messages          Manage the Presentation Environment           Nov. 2-4 . . . . . . Arlington, VA . . . . . . 2519-DMR-01148
       • Practice nonverbal impact skills to reduce   • Describe the advantages and                 Nov. 2-4 . . . . . . New York, NY. . . . . . 2519-DMR-01149
         nervousness and to engage the attention        disadvantages of different room setups      Nov. 11-13 . . . . Chicago, IL . . . . . . . . 2519-DMR-01151
         of your listeners                            • Be able to anticipate, avoid and handle     Dec. 2-4 . . . . . . Atlanta, GA . . . . . . . 2519-DMR-01152
       • Make your content clearer and more             equipment problems                          Dec. 9-11 . . . . . New York, NY. . . . . . 2519-DMR-01153
         memorable                                                                                  Dec. 9-11 . . . . . San Francisco, CA . . . 2519-DMR-01154
                                                      WHO SHOULD ATTEND                             Dec. 14-16 . . . . Chicago, IL . . . . . . . . 2519-DMR-01155
       Develop and Organize Presentation              Those who give presentations, speak in        Dec. 16-18 . . . . Arlington, VA . . . . . . 2519-DMR-01156
       Content                                        front of groups or sell ideas to others and   Jan. 11-13. . . . . New York, NY. . . . . . 2519-DMR-01157
       • Create an audience profile and set            have little or no presentation experience.    Jan. 25-27. . . . . Atlanta, GA . . . . . . . 2519-DMR-01158
         presentation parameters                                                                    Feb. 3-5 . . . . . . Chicago, IL . . . . . . . . 2519-DMR-01159
       • Condense a speech outline into notes         EXTRA                                         Feb. 3-5 . . . . . . San Francisco, CA . . . 2519-DMR-01160
         you can speak from                           Your presentations will be recorded for       Feb. 17-19 . . . . New York, NY. . . . . . 2519-DMR-01161
                                                      playback and review. See for yourself         Feb. 22-24 . . . . Arlington, VA . . . . . . 2519-DMR-01162
       Prepare to Give the Presentation                                                             March 1-3. . . . . Atlanta, GA . . . . . . . 2519-DMR-01163
                                                      what comes across to an audience. It’s a
       • Learn the benefits of rehearsing, adhering    great way to get instant feedback and
                                                                                                    March 10-12. . . New York, NY. . . . . . 2519-DMR-01165
         to a time frame and speaking from notes                                                    March 15-17. . . Arlington, VA . . . . . . 2519-DMR-01190
                                                      helpful recommendations. This recording       March 15-17. . . San Francisco, CA . . . 2519-DMR-01166
       • Reduce stress and speaker’s anxiety          is yours to keep.                             March 22-24. . . Chicago, IL . . . . . . . . 2519-DMR-01168
                                                                                                    3 days/1.8 CEUs
                                                                                                    $2,095/AMA Members $1,895
                                                                                                    AMA Members save $200.




       “This seminar has taught me not to be nervous while                                          “This class went above and beyond
        making presentations. To always make eye contact                                             my expectations.”
        and to articulate more clearly.”                                                                            —Bryan Cobb
                                                                                                                     Zimmer
                      —Phillip Perry
                       Pfizer, Inc.




    All AMA seminars are GSA approved and can be delivered on-site.                       1-800-262-9699       www.amanet.org                           25
PRESENTATION SKILLS                                                                                                                          <     TOC         >

Effective Executive Speaking SEMINAR #2522
                                                                                                FACULTY SPOTLIGHT*
Speak, present and communicate with poise, power and                                            Robert Gedaliah is a
persuasion.                                                                                     renowned keynote speaker,
                                                                                                consultant and workshop
Today, presentations and public speeches are very much a part of every executive’s              leader. In 1984, he started a
responsibilities. Effective executive speaking is what distinguishes the successful             management consulting
professional from everyone else. This skill is most critical to your success—and to             company specializing in
your individual and corporate image. You will learn to use powerful tools and                   teaching executives to focus
techniques to turn every speech or presentation into a rewarding one.                           and clarify their ideas, put
                                                                                                together winning teams,
                                                                                                and then “sell” these con-
BENEFITS OF ATTENDING                          Essentials for Winning Presentations             cepts to anyone at any time.
• Speak and think with greater clarity         and Speeches
                                               • Choose appropriate strategies for              *This seminar is also taught by other communication
  and purpose, stressing key ideas                                                               experts.
• Face an audience or camera with                reaching reluctant, uncommitted and
  confidence and control and make the             inactive audiences
  most of your natural speaking style          • Design successful, informative,              SCHEDULE
• Shape and organize your speech or              persuasive, entertaining, motivational       Oct. 5-7 . . . . . . New York, NY. . . . . . 2522-DMR-01174
  presentation to persuade listeners and         and special event presentations              Oct. 12-14 . . . . Chicago, IL . . . . . . . . 2522-DMR-01177
  get the response and results you want        • Respond in a focused and controlled          Oct. 21-23 . . . . Atlanta, GA . . . . . . . 2522-DMR-01176
• Conquer fear and negative stress               fashion to questions and answers             Nov. 2-4 . . . . . . San Francisco, CA . . . 2522-DMR-01180
• Make your performance skills, your sense     • Impromptu speechmaking                       Nov. 4-6 . . . . . . New York, NY. . . . . . 2522-DMR-01191
  of humor and your own personality work                                                      Nov. 9-11 . . . . . Arlington, VA . . . . . . 2522-DMR-01178
  for you                                      WHO SHOULD ATTEND                              Dec. 14-16 . . . . New York, NY. . . . . . 2522-DMR-01182
                                               Every executive with some prior public         Dec. 16-18 . . . . Chicago, IL . . . . . . . . 2522-DMR-01181
• Give impromptu and prepared speeches
                                               speaking experience who must speak in          Dec. 16-18 . . . . San Francisco, CA . . . 2522-DMR-01192
  to the class and receive personalized
                                               front of groups, make presentations,           Jan. 20-22. . . . . New York, NY. . . . . . 2522-DMR-01183
  feedback
                                               sell ideas to others or face cameras and       Feb. 3-5 . . . . . . Atlanta, GA . . . . . . . 2522-DMR-01184
                                                                                              Feb. 8-10 . . . . . Chicago, IL . . . . . . . . 2522-DMR-01186
TOPICS COVERED                                 microphones.
                                                                                              March 3-5. . . . . New York, NY. . . . . . 2522-DMR-01187
Fundamentals of Executive Speaking                                                            March 15-17. . . Arlington, VA . . . . . . 2522-DMR-01189
Skills                                         EXTRA
                                               Your presentation will be recorded for     3 days/1.8 CEUs
• Identify the elements of a good
  presentation                                 playback and review with feedback from     $2,195/AMA Members $1,995
                                               your course leader. You will see yourself  AMA Members save $200.
• Create an individualized speaking skills
  profile                                       improve, relax and refine your public
                                               speaking techniques with each performance.
• Set personal goals for the development
  of speaking skills                           This recording is yours to keep.

Preparation
• The importance of research and
  organization in preparing an effective
  presentation
• Illustrate how to plan and prepare strong           “This class gave me results that were no less than amazing.
  beginnings and endings                               I actually can’t wait to practice them!”
• Select and design effective visuals
                                                                                —Irina Shekhets
Delivery Skills                                                                  JPMorgan Chase
• The effective use of voice, action, image
  and language in speechmaking
• Apply strategies for positively addressing
  speech anxiety                                      “Packed with content and kept my attention. The take-aways
• Practice articulation methods                        included specific ways to improve!”
                                                                                —Kirk Pekrul
                                                                                 Diversified Investment Advisors




26          For additional dates and locations or to register—1-800-262-9699                www.amanet.org
<   TOC     >                       PRESENTATION SKILLS                                     MANAGEMENT AND LEADERSHIP SKILLS

                                                                                                Can’t get away from the office?
                                                                                                        Also available as a
     PowerPoint® Unplugged                                                                                VIRTUAL SEMINAR
     SEMINAR #2170
                                                                                            Time Management                                              SEMINAR #2233

     Bring more professionalism and self-assurance
                                                                                            Get more of the right things done.
     to your presentations.
                                                                                            Find a balance, achieve goals and be more effective and
     PowerPoint is a powerful tool that is intended to support
                                                                                            productive.
     presenters—not compete with or detract from them. That’s why
     giving a truly polished and memorable presentation with
                                                                                            BENEFITS OF ATTENDING
     PowerPoint starts with “pulling the plug” on PowerPoint: setting
                                                                                            •   Set and accomplish goals
     the laptop aside and focusing first on what you want to say and
     then on the tools you’re going to use. You will be encouraged to                       •   Create priorities and establish realistic boundaries
     rethink and sharpen your presenting skills to achieve an optimal                       •   Recognize and deal with time-wasters
     experience for your audience, and greater polish, poise and self-                      •   Improve concentration and efficiency
     confidence for you.                                                                     •   Break indecision and procrastination habits
                                                                                            •   Use technology to help manage time
     BENEFITS OF ATTENDING                                                                  •   Create and recharge positive energy
     • Understand when to use (and not use) PowerPoint                                      TOPICS COVERED
     • Get practical tips for effective interaction between the presenter                   •   Defining goals; establishing important and valid priorities
       and the screen, computer and projector
                                                                                            •   Creating a realistic and productive schedule
     • Achieve simplicity in PowerPoint slides while still holding your
       audience’s interest—even when dealing with technical jargon                          •   Dealing with self-distractions and interruptions
     • Learn graphic design basics to create effective visuals                              •   Increasing productivity by using technology efficiently
     • Practice in class with presentation equipment                                        •   Identifying ways to manage e-mail
                                                                                            •   Creating boundaries and balance
     TOPICS COVERED                                                                         •   Prioritizing and choosing activities to balance life and work
     • You’re the presentation (not the PowerPoint slides)                                  •   Creating a personal “no” script
     • Keeping the presentation engaging and interactive
                                                                                            WHO SHOULD ATTEND
     • Choosing a focus—informative or persuasive?
                                                                                            Business professionals who want greater control of their time,
     • How to handle legal matter, jargon and other “required                               management style and life.
       information”
     • When you have to cut down from 20 slides (40-50 minutes) to                          SCHEDULE
       4 slides (10 minutes)
     • Openings, transitioning into the subject and closings                                Oct. 1-2. . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2233-DMR-01184
                                                                                            Oct. 1-2. . . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2233-DMR-01185
     • Bringing all components together for a successful finish
                                                                                            Oct. 12-13 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2233-DMR-01186
                                                                                            Oct. 15-16 . . . . . . . . . . . . . Parsippany, NJ . . . . . . . . . 2233-DMR-01188
     WHO SHOULD ATTEND
                                                                                            Oct. 22-23 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2233-DMR-01189
     All business professionals, with some prior presenting experience,
                                                                                            Nov. 2-3 . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2233-DMR-01190
     who must speak in front of an audience, make presentations or                          Nov. 5-6 . . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2233-DMR-01191
     sell ideas to others with the use of PowerPoint. Attendees should                      Nov. 9-10 . . . . . . . . . . . . . Boston, MA . . . . . . . . . . . 2233-DMR-01192
     have the ability to create basic slides.                                               Nov. 9-10 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2233-DMR-01193
                                                                                            Nov. 12-13 . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2233-DMR-01194
     BONUS                                                                                  Nov. 16-17 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2233-DMR-01195
     You’ll receive a flash drive with demos and tools for your use, both                    Nov. 30-Dec. 1. . . . . . . . . . Houston, TX. . . . . . . . . . . 2233-DMR-01196
     during the course and to take with you for handy reference.                            Dec. 3-4. . . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2233-DMR-01197
     Note: Participants must bring a laptop computer with a recent version                  Dec. 3-4. . . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2233-DMR-01198
                                                                                            Dec. 7-8. . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2233-DMR-01200
     of PowerPoint installed.
                                                                                            Dec. 10-11. . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2233-DMR-01201
     For basic presentation skills, see Strategies for Developing Effective
     Presentation Skills, seminar #2519, page 25.
                                                                                            For a complete list of dates and locations, visit www.amanet.org
                                                                                            2 days
     PowerPoint® is a registered trademark of Microsoft.
                                                                                            1.2 CEUs
                                                                                                                              VIRTUAL SEMINAR SCHEDULE
                                                                                            $1,895
     SCHEDULE                                                                                                        Oct. 5-28, 2009, Mon. & Wed. 12-1:30 pm ET
                                                                                            AMA Members
     Nov. 5-6 . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2170-DMR-00016     $1,695                     (8 lessons) . . . 2233-DMR-01250
     Dec. 14-15. . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2170-DMR-00017   AMA Members              Jan. 11-Feb. 3, 2010, Mon. & Wed. 12-1:30 pm ET
     1.5 days/.9 CEU                                                                        save $200.                 (8 lessons) . . . 2233-DMR-01251
     $1,345/AMA Members $1,195                                                                                       Mar. 8-31, 2010, Mon. & Wed. 12-1:30 pm ET
     AMA Members save $150.                                                                                            (8 lessons) . . . 2233-DMR-01252
                                                                                                                     $1,895/AMA Members $1,695

    All AMA seminars are GSA approved and can be delivered on-site.                                 1-800-262-9699             www.amanet.org                            27
MANAGEMENT AND LEADERSHIP SKILLS                                                                                                                                   <        TOC        >

Management Skills for New Managers
SEMINAR #2238



                                                                                                            SCHEDULE
Gain the core managerial skills you need to succeed.                                                        Sept. 30-Oct. 2 . Houston, TX . . . . . . . 2238-DMR-01644
                                                                                                            Oct. 5-7 . . . . . . Arlington, VA . . . . . . 2238-DMR-01645
As a manager, your success is measured not simply by your individual                                        Oct. 7-9 . . . . . . Chicago, IL . . . . . . . . 2238-DMR-01647
contribution, but by how well you get the work done with and through others.                                Oct. 14-16 . . . . New York, NY. . . . . . 2238-DMR-01648
Management Skills for New Managers provides practice in the skills every                                    Oct. 19-21 . . . . San Francisco, CA . . . 2238-DMR-01649
manager must have in order to achieve team synergy and success. Beginning                                   Oct. 26-28 . . . . Lake Buena Vista, FL . 2238-DMR-01650
with a self-assessment tool for new managers, you’ll participate in exercises that                          Nov. 2-4 . . . . . . Arlington, VA . . . . . . 2238-DMR-01651
pinpoint your strengths and bring to light opportunities for improvement.                                   Nov. 2-4 . . . . . . Chicago, IL . . . . . . . . 2238-DMR-01652
Interactive activities take you through the paces of motivation, delegation,                                Nov. 2-4 . . . . . . Seattle, WA . . . . . . . 2238-DMR-01653
communication, performance management and coaching.                                                         Nov. 4-6 . . . . . . Dallas, TX . . . . . . . . . 2238-DMR-01654
                                                                                                            Nov. 4-6 . . . . . . New York, NY. . . . . . 2238-DMR-01655
                                                                                                            Nov. 9-11 . . . . . San Francisco, CA . . . 2238-DMR-01656
                                                                                                            Nov. 11-13 . . . . Philadelphia, PA . . . . 2238-DMR-01657
BENEFITS OF ATTENDING                            Situational Leadership® II—
                                                                                                            Nov. 16-18 . . . . Boston, MA . . . . . . . 2238-DMR-01643
• Gain a deeper understanding of your            The Art of Influencing Others*
                                                                                                            Nov. 30-Dec. 2 . Houston, TX . . . . . . . 2238-DMR-01659
  roles and responsibilities                     • How to develop people, value                             Dec. 2-4 . . . . . . Arlington, VA . . . . . . 2238-DMR-01660
• Improve communication to effectively set         differences and encourage honest                         Dec. 2-4 . . . . . . Chicago, IL . . . . . . . . 2238-DMR-01661
  expectations for yourself and your direct        communication                                            Dec. 2-4 . . . . . . San Francisco, CA . . . 2238-DMR-01662
  reports                                        • Develop your leadership style to gain                    Dec. 7-9 . . . . . . Atlanta, GA . . . . . . . 2238-DMR-01663
• Adapt your leadership style to meet the          commitment from your employees                           Dec. 9-11 . . . . . Anaheim, CA . . . . . . 2238-DMR-01664
  needs of individual team members               • Match your leadership style to your                      Dec. 14-16 . . . . New York, NY. . . . . . 2238-DMR-01666
• Communicate organizational goals that            employee’s developmental needs                           Jan. 6-8. . . . . . . New York, NY. . . . . . 2238-DMR-01667
  get results                                                                                               Jan. 11-13. . . . . San Francisco, CA . . . 2238-DMR-01668
                                                 Coaching for Performance                                   Jan. 13-15. . . . . Arlington, VA . . . . . . 2238-DMR-01669
• Apply delegation strategies to increase        • Uncover your coaching strengths                          Jan. 13-15. . . . . New York, NY. . . . . . 2238-DMR-01735
  motivation and productivity                                                                               Jan. 18-20. . . . . Chicago, IL . . . . . . . . 2238-DMR-01670
                                                 • Techniques to improve effectiveness
• Use effective coaching techniques to                                                                      Feb. 1-3 . . . . . . Boston, MA . . . . . . . 2238-DMR-01673
                                                 • Role-play coaching a staff member
  maximize your team’s performance                                                                          Feb. 3-5 . . . . . . New York, NY. . . . . . 2238-DMR-01675
                                                 Delegation for Development                                 Feb. 8-10 . . . . . Chicago, IL . . . . . . . . 2238-DMR-01689
TOPICS COVERED                                   • Benefits and pitfalls of delegating                       Feb. 10-12 . . . . Arlington, VA . . . . . . 2238-DMR-01677
Manager Self-Assessment                          • Learn the steps for delegation success                   Feb. 17-19 . . . . San Francisco, CA . . . 2238-DMR-01678
• Identify what you do well in your new                                                                     Feb. 24-26 . . . . Los Angeles, CA . . . . 2238-DMR-01688
                                                 • Practice delegation assignments
  role and what you can do even better                                                                      March 1-3. . . . . Philadelphia, PA . . . . 2238-DMR-01679
                                                                                                            March 3-5. . . . . Atlanta, GA . . . . . . . 2238-DMR-01690
• Determine skills that need improvement         WHO SHOULD ATTEND
                                                                                                            March 8-10. . . . New York, NY. . . . . . 2238-DMR-01680
                                                 Managers with one to three years of
Defining Your Role                                                                                           March 10-12. . . Chicago, IL . . . . . . . . 2238-DMR-01681
                                                 management experience.                                     March 15-17. . . Houston, TX . . . . . . . 2238-DMR-01683
• Your responsibilities and the expectations
  of your boss, peers and former colleagues                                                                 March 15-17. . . San Francisco, CA . . . 2238-DMR-01684
                                                 SPECIAL FEATURE                                            March 22-24. . . Arlington, VA . . . . . . 2238-DMR-01686
• Create an environment to achieve results       Gain valuable information and insight
  with and through your team                     into your managerial strengths and weak-                   3 days/1.8 CEUs
Performance Management                           nesses and discover what competencies                      $2,195/AMA Members $1,995
                                                 you need to develop or refine for greater                   AMA Members save $200.
• Differentiate between your responsibilities
  and those of your direct reports               management success with the New
• Learn what to keep in a personnel file          Manager Self-Assessment Tool.
                                                                                                                          This course qualifies for 18 PDUs toward maintaining the EMCF
                                                                                                                          (Engineering Management Certification Fundamentals) and EMCP
Effective Communication                          Real-World Examples: Techniques and                                      (Engineering Management Certification Professional) credentials.
                                                                                                                          This course may also be useful for those preparing to take the EMCF
• Determine the best communication               tools learned throughout this seminar are                                or EMCP examination and require review in this functional area.
  strategies with your manager and team          based on actual day-to-day interactions
• Plan and conduct effective meetings            between managers and direct reports.
Motivational Strategies
• Causes of dissatisfaction in your group       * See Ken Blanchard’s Situational Leadership® II (SLII®) —a model for developing people and a way for leaders
• Uncover your employees’ motivators and         to help their employees become self-reliant achievers. To be truly effective, leaders’ styles must adapt to the
  capitalize on them                             skills and commitment of the people they want to influence. With some people, managers have to provide a
                                                 great deal of direction. With others, encouragement and appreciation trigger the best results. Still others
                                                 deliver their best when allowed to take the ball and run with it. Situational Leadership® II helps managers
                                                 become more flexible and responsive to their employees’ needs.




28         For additional dates and locations or to register—1-800-262-9699                               www.amanet.org
<   TOC    >                                                                      MANAGEMENT AND LEADERSHIP SKILLS



       Moving from an Operational
       Manager to a Strategic Thinker
       SEMINAR #2242
                                                                                                     FACULTY SPOTLIGHT*

                                                                                                     Dr. James (Jim) Morgan
       Create a strategic framework—and capture the opportunities                                    is a strategic management
       of tomorrow.                                                                                  consultant who assists clients
                                                                                                     in reaching leadership posi-
       If you want to move from being a good manager to being a great manager, this                  tions in their respective
       seminar will enable you to take away key insights, ideas and planned actions to               industries. Dr. Morgan works
       add value to your organization and move your team forward for heightened                      closely with clients in best
       success. Take this opportunity to be proactive. Instead of being buried in your               practices in strategic man-
                                                                                                     agement. His clients are
       department’s ongoing activities, you will become an innovator, a persuasive
                                                                                                     from all major industries,
       player and a champion for strategic change who adds value to your                             from Fortune 500 to small
       organization, your customers and your stakeholders.                                           privately held companies and in multiple loca-
                                                                                                     tions from San Francisco to New York and Paris
                                                                                                     to Taipei.
       BENEFITS OF ATTENDING                          Understanding Your Current Operational
       • Inspire and direct your team to greater      Mission: Your Team, Your Customers and         *This seminar is also taught by other management
         readiness and competitiveness                Your Competitors                                experts.

       • Add value to your organization by            • Strategic thinking: moving from a
         understanding the needs and                    limited context to a broader view           SCHEDULE
         expectations of your customers               • Understand how to apply a SWOT              Oct. 1-2 . . . . . . Chicago, IL . . . . . . . . 2242-DMR-00446
       • Anticipate and innovate strategies to link     analysis to your team                       Oct. 5-6 . . . . . . New York, NY. . . . . . 2242-DMR-00447
         strategic vision to core capabilities        • Create a mission statement defining the      Oct. 12-13 . . . . Philadelphia, PA . . . . 2242-DMR-00449
       • Recognize opportunities to influence and        operational reality of your work group      Oct. 15-16 . . . . San Francisco, CA . . . 2242-DMR-00450
         create strategic alliances                                                                 Nov. 2-3 . . . . . . Chicago, IL . . . . . . . . 2242-DMR-00453
                                                      Developing a Strategic Vision:
       • Identify keys strengths and weaknesses in                                                  Nov. 5-6 . . . . . . New York, NY. . . . . . 2242-DMR-00454
                                                      Moving from What Is to What If
         your work group                                                                            Nov. 9-10 . . . . . Atlanta, GA . . . . . . . 2242-DMR-00448
                                                      • How to identify priority issues to create   Nov. 12-13 . . . . Arlington, VA . . . . . . 2242-DMR-00456
       • Encourage and support risk taking and          your strategic advantage                    Dec. 3-4 . . . . . . Dallas, TX . . . . . . . . . 2242-DMR-00459
         innovation at all levels                     • Encourage innovative solutions              Dec. 3-4 . . . . . . New York, NY. . . . . . 2242-DMR-00460
       • Develop persuasive skills to sell your       • Prepare a draft of a vision statement       Dec. 7-8 . . . . . . Chicago, IL . . . . . . . . 2242-DMR-00461
         strategic ideas                                                                            Dec. 10-11 . . . . San Francisco, CA . . . 2242-DMR-00462
                                                      Making Your Vision a Reality:                 Feb. 4-5 . . . . . . New York, NY. . . . . . 2242-DMR-00465
       TOPICS COVERED                                 Influencing Key Stakeholders                   Feb. 18-19 . . . . Chicago, IL . . . . . . . . 2242-DMR-00467
       Developing and Balancing Operational           • Develop their persuasive skills             Feb. 22-23 . . . . Atlanta, GA . . . . . . . 2242-DMR-00468
       and Strategic Management Skills                • Explore options for influencing others       March 1-2. . . . . Arlington, VA . . . . . . 2242-DMR-00475
       • Establish a working definition of                                                           March 15-16. . . San Francisco, CA . . . 2242-DMR-00472
                                                      Your Personal Plan: Developing and            March 25-26. . . Chicago, IL . . . . . . . . 2242-DMR-00473
         operational management
                                                      Selling Your Vision of the Future             March 25-26. . . St. Pete Beach, FL . . . 2242-DMR-00500
       • Explore the key attributes of today’s
                                                      • Communication strategies to sell your
         strategic thinkers                                                                         2 days/1.2 CEUs
                                                        strategic plan
       Creating a Strategic Frame of Reference                                                      $2,095/AMA Members $1,895
                                                      • Conduct key conversations to encourage
                                                                                                    AMA Members save $200.
       • Understand the key components of the           innovation and risk taking
         strategic model
       • Develop a strategic thinker’s approach for
         your own work environment                                                                   WHO SHOULD ATTEND
                                                                                                     Managers with five years or less of manage-
                                                                                                     ment experience who want to move into a
                                                                                                     more strategic role.


       “Excellent seminar! Relevant information! Extremely
                                                                                                                This program has been approved for 12 recertification credit
        helpful tools. Great insight from instructor and peers.”                                                hours toward PHR, SPHR and GPHR recertification through
                                                                                                                the Human Resource Certification Institute (HRCI). For more
                           —Heather Hansen                                                                      information about certification or recertification, please visit
                                                                                                                the HRCI homepage at www.hrci.org
                            CareerBuilder.com




    All AMA seminars are GSA approved and can be delivered on-site.                      1-800-262-9699       www.amanet.org                                   29
MANAGEMENT AND LEADERSHIP SKILLS                                                                                                               <      TOC         >
                                                                             Can’t get away from the office?
                                                                                     Also available as a
                                                                                         VIRTUAL SEMINAR
Successfully Managing
People SEMINAR #2295
                                                                                                SCHEDULE
Be the catalyst that motivates your teams to heightened                                         Sept. 30-Oct. 2 . Chicago, IL . . . . . . . . 2295-DMR-01320
productivity.                                                                                   Oct. 5-7 . . . . . . New York, NY. . . . . . 2295-DMR-01321
                                                                                                Oct. 7-9 . . . . . . San Francisco, CA . . . 2295-DMR-01322
Utilizing extensive practice in the principles of emotional intelligence, Successfully          Oct. 14-16 . . . . Arlington, VA . . . . . . 2295-DMR-01323
Managing People underscores the importance of self-awareness in developing                      Oct. 14-16 . . . . Lake Buena Vista, FL . 2295-DMR-01324
sensitivity and increased communication effectiveness with others. You’ll leave                 Oct. 19-21 . . . . Morristown, NJ . . . . . 2295-DMR-01325
this three-day seminar well versed in the most effective methods for dealing                    Oct. 21-23 . . . . Anaheim, CA . . . . . . 2295-DMR-01326
with difficult people—winning cooperation and trust—and ensuring that your                       Oct. 26-28 . . . . Dallas, TX . . . . . . . . . 2295-DMR-01327
people’s values and your organization’s goals are in sync.                                      Nov. 2-4 . . . . . . Chicago, IL . . . . . . . . 2295-DMR-01328
                                                                                                Nov. 4-6 . . . . . . Atlanta, GA . . . . . . . 2295-DMR-01329
                                                                                                Nov. 4-6 . . . . . . Boston, MA . . . . . . . 2295-DMR-01335
                                                                                                Nov. 9-11 . . . . . New York, NY. . . . . . 2295-DMR-01331
BENEFITS OF ATTENDING                             Listening, Body Language,                     Nov. 11-13 . . . . Houston, TX . . . . . . . 2295-DMR-01332
• Motivate and direct the employees you rely      Giving Feedback and Dealing with              Nov. 11-13 . . . . San Francisco, CA . . . 2295-DMR-01333
  on—even when they don’t share your values       Difficult People                               Nov. 16-18 . . . . Arlington, VA . . . . . . 2295-DMR-01334
• Adjust your management and personal             • Use active listening to gain information    Nov. 30-Dec. 2 . Dallas, TX . . . . . . . . . 2295-DMR-01336
  style to the needs of different situations        and understand employees’ perspectives      Dec. 2-4 . . . . . . Chicago, IL . . . . . . . . 2295-DMR-01337
• Get more done by using the appropriate          • Apply positive and corrective feedback      Dec. 2-4 . . . . . . New York, NY. . . . . . 2295-DMR-01338
  delegation techniques for any given             • Use appropriate values alignment when       Dec. 7-9 . . . . . . Atlanta, GA . . . . . . . 2295-DMR-01339
  situation                                         dealing with difficult employees             Dec. 9-11 . . . . . Philadelphia, PA . . . . 2295-DMR-01341
                                                                                                Dec. 14-16 . . . . San Francisco, CA . . . 2295-DMR-01342
• Resolve conflict more effectively in a wide      Conflict                                       Dec. 16-18 . . . . Arlington, VA . . . . . . 2295-DMR-01411
  variety of situations
                                                  • The dimensions of conflict management        Jan. 11-13. . . . . New York, NY. . . . . . 2295-DMR-01343
• Turn difficult people and poor performers                                                      Jan. 13-15. . . . . San Francisco, CA . . . 2295-DMR-01344
                                                  • Identify your own preferred conflict-
  into team players                                                                             Jan. 20-22. . . . . Scottsdale, AZ. . . . . . 2295-DMR-01346
                                                    resolution styles
• Win cooperation and trust from everyone                                                       Jan. 27-29. . . . . Arlington, VA . . . . . . 2295-DMR-01347
                                                  • Analyze conflict-management techniques
  in your organization                                                                          Jan. 27-29. . . . . Fort Lauderdale, FL . . 2295-DMR-01412
• Increase your confidence, leadership skills      Delegation                                    Feb. 1-3 . . . . . . Atlanta, GA . . . . . . . 2295-DMR-01348
  and personal and professional satisfaction in   • Different delegation styles: how and        Feb. 3-5 . . . . . . Chicago, IL . . . . . . . . 2295-DMR-01349
  your job                                          when to use them                            Feb. 8-10 . . . . . San Francisco, CA . . . 2295-DMR-01350
                                                                                                Feb. 10-12 . . . . New York, NY. . . . . . 2295-DMR-01351
                                                  • Determine the appropriate delegation
TOPICS COVERED                                      strategies for employees and situations
                                                                                                Feb. 17-19 . . . . Dallas, TX . . . . . . . . . 2295-DMR-01352
The Experience of Being a Manager                                                               Feb. 22-24 . . . . Seattle, WA . . . . . . . 2295-DMR-01358
                                                  Understanding Organizational Culture          Feb. 24-26 . . . . Princeton, NJ. . . . . . . 2295-DMR-01413
• How to get people to want to do what
                                                  and Subculture                                March 1-3. . . . . San Francisco, CA . . . 2295-DMR-01355
  they’re supposed to do
                                                  • The impact of organizational culture and    March 3-5. . . . . Arlington, VA . . . . . . 2295-DMR-01356
• Specific challenges you face when                                                              March 8-10. . . . Chicago, IL . . . . . . . . 2295-DMR-01357
                                                    subculture and “cultural blinders”
  motivating others                                                                             March 15-17. . . Atlanta, GA . . . . . . . 2295-DMR-01359
                                                  • Explore the assumptions that impact
Values                                                                                          March 17-19. . . Las Vegas, NV . . . . . . 2295-DMR-01360
                                                    your team’s thinking and actions
                                                                                                March 22-24. . . New York, NY. . . . . . 2295-DMR-01361
• Values and their impact on work life            • Identify and build on the strengths
• How values can have productive and                of your team’s culture                      3 days/1.8 CEUs
  nonproductive results                                                                         $2,195/AMA Members $1,995
                                                  Emotional Intelligence                        AMA Members save $200.
• Identify value conflicts
                                                  • The components of emotional
Personal Styles                                     intelligence
• Determine your own personal style profile        • Gain an honest and accurate                       VIRTUAL SEMINAR SCHEDULE
• Gain insight into the strengths and               assessment of yourself                     Oct. 5-26, 2009, Mon. 2-5 pm ET
  limitations of your profile                      • Develop an improvement strategy             (4 lessons) . . . 2295-DMR-01408
• Use behavioral clues to determine others’       Ethical Leadership                           Jan. 4-25, 2010, Mon. 2-5 pm ET
  personal styles                                                                               (4 lessons) . . . 2295-DMR-01409
                                                  • Identify your group’s values
• How to work more effectively with others
                                                  • Your vision for ethical leadership         Mar. 1-22, 2010, Mon. 2-5 pm ET
Motivation                                                                                      (4 lessons) . . . 2295-DMR-01410
                                                  Action Planning
• Motivational factors and their impact on                                                     $2,195/AMA Members $1,995
  behaviors and work settings                     WHO SHOULD ATTEND
• How to tailor your motivational efforts to      Managers whose success depends on clear
  individual employees and situations             communication, a cooperative attitude and
                                                  commitment to shared goals.

30          For additional dates and locations or to register—1-800-262-9699                   www.amanet.org
<   TOC      >                                                                                 MANAGEMENT AND LEADERSHIP SKILLS


     The Voice of Leadership                                                                    Leading with Emotional
     How Leaders Inspire,                                                                       Intelligence SEMINAR #2133
     Influence and                                                                               Recognize and positively manage emotions in
     Achieve Results SEMINAR #2130                                                              yourself, in others and in groups.
                                                                                                This valuable seminar delivers the in-depth knowledge and prac-
     To lead well, you must communicate well.                                                   tical skills you need to ensure that you’re a strong, emotionally
                                                                                                intelligent leader. You will learn just how to apply emotional
     BENEFITS OF ATTENDING                                                                      intelligence to specific leadership situations to gain the authority
                                                                                                and success you strive for. You will also keep current on cutting-
     •   Become a more effective communicator
                                                                                                edge developments in leadership theory and practice, to help
     •   Build greater buy-in, trust and loyalty
                                                                                                you better collaborate and manage conflict.
     •   Demonstrate grace under fire and defuse tension
     •   Overcome resistance to change
                                                                                                BENEFITS OF ATTENDING
     •   Motivate followers and inspire them to action
                                                                                                • Gain an honest and accurate awareness of yourself
     •   Rally support in difficult situations
                                                                                                • Monitor and adapt your own emotions and behaviors for the
     TOPICS COVERED                                                                               benefit of yourself, your team and your department
     • Learn the two components of a leader’s voice                                             • Generate buy-in by crafting an emotionally inspiring vision
     • Describe leadership styles and your dominant style                                       • Be more decisive with decision-making techniques
     • Pinpoint the desired results of your leadership message                                  • Create an atmosphere that fosters emotional intelligence
       by using a results matrix                                                                • Have a positive influence on others
     • Pick the right forum and create a winning setting for your                               • Create cohesive, emotionally intelligent teams
       key messages
     • Command respect and maximize audience understanding                                      TOPICS COVERED
     • Communicate a clear mission and inspire vision and values                                •   What is emotional intelligence?
     • Delegate authority that prompt others to take responsibility                             •   Understanding and managing myself
     • Influence and inspire others into action                                                  •   Self-assessment of my relationships
     • Coach, counsel and mentor for improved performance                                       •   Leading with emotional intelligence
     • Handle conflict and hostile disputes                                                      •   Understanding and managing team dynamics

     WHO SHOULD ATTEND                                                                          WHO SHOULD ATTEND
     Experienced managers, executives and those who aspire to                                   Leaders who want to create a healthy, productive workplace and
     a leadership position or who are expected to provide leadership.                           organizational culture. OD and HR professionals will particularly
                                                                                                benefit from this seminar.
     SCHEDULE
                                                                                                SCHEDULE
     Oct. 7-9. . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2130-DMR-00319
     Oct. 12-14 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2130-DMR-00320         Oct. 5-7. . . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2133-DMR-00167
     Oct. 12-14 . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2130-DMR-00321         Oct. 14-16 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2133-DMR-00168
     Oct. 21-23 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2130-DMR-00322       Oct. 19-21 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2133-DMR-00169
     Nov. 2-4 . . . . . . . . . . . . . . Scottsdale, AZ . . . . . . . . . 2130-DMR-00323       Nov. 2-4 . . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2133-DMR-00181
     Nov. 9-11 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2130-DMR-00341      Nov. 11-13 . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2133-DMR-00174
     Nov. 11-13 . . . . . . . . . . . . Boston, MA . . . . . . . . . . . 2130-DMR-00326         Nov. 16-18 . . . . . . . . . . . . New York, NY . . . . . . . . . 2133-DMR-00170
     Nov. 16-18 . . . . . . . . . . . . Dallas, TX. . . . . . . . . . . . . 2130-DMR-00325      Nov. 30-Dec. 2. . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2133-DMR-00172
     Nov. 30-Dec. 2. . . . . . . . . . Arlington, VA. . . . . . . . . . 2130-DMR-00327          Dec. 2-4. . . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2133-DMR-00173
     Dec. 2-4. . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2130-DMR-00328    Dec. 14-16. . . . . . . . . . . . . New York, NY . . . . . . . . . 2133-DMR-00175
     Dec. 7-9. . . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2130-DMR-00343     Feb. 10-12 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2133-DMR-00200
     Dec. 9-11. . . . . . . . . . . . . . New York, NY . . . . . . . . . 2130-DMR-00330         Feb. 22-24 . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2133-DMR-00177
     Dec. 14-16. . . . . . . . . . . . . San Francisco, CA. . . . . . . 2130-DMR-00331          Feb. 24-26 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2133-DMR-00176
     Jan. 20-22 . . . . . . . . . . . . . Los Angeles, CA. . . . . . . . 2130-DMR-00332         March 15-17 . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2133-DMR-00201
     Feb. 3-5. . . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2130-DMR-00333        March 15-17 . . . . . . . . . . . New York, NY . . . . . . . . . 2133-DMR-00178
     Feb. 8-10 . . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2130-DMR-00334      3 days/1.8 CEUs
     Feb. 10-12 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2130-DMR-00335         $2,445/AMA Members $2,195
     Feb. 22-24 . . . . . . . . . . . . . Las Vegas, NV . . . . . . . . . 2130-DMR-00336        AMA Members save $250.
     March 3-5 . . . . . . . . . . . . . Dallas, TX. . . . . . . . . . . . . 2130-DMR-00367
     March 8-10 . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2130-DMR-00337
     March 15-17 . . . . . . . . . . . New York, NY . . . . . . . . . 2130-DMR-00338                                  This program has been approved for 18 recertification credit
                                                                                                                      hours toward PHR, SPHR and GPHR recertification through
     3 days/1.8 CEUs                                                                                                  the Human Resource Certification Institute (HRCI). For more
     $2,445/AMA Members $2,195                                                                                        information about certification or recertification, please visit
                                                                                                                      the HRCI homepage at www.hrci.org
     AMA Members save $250.


    All AMA seminars are GSA approved and can be delivered on-site.                                     1-800-262-9699               www.amanet.org                                    31
  MANAGEMENT AND LEADERSHIP SKILLS                                                                                                                              <      TOC       >

Advanced Leadership                                                                    Developing
Communication Strategies                                                               Executive Leadership
SEMINAR #2134                                                                          SEMINAR #2501


Motivate action at every level, and influence                                          Taking on a leadership role today is a constant
even the toughest executives, customers,                                               race against change.
subordinates and stakeholders.                                                         Learn how to identify and manage the challenges you face with
You’re already successful as a leader and communicator. But                            practical and proven-in-action techniques. In-class exercises and
now you must exercise greater influence, solve bigger problems                         updates on current research let you practice new ideas and try out
and drive unprecedented performance improvements.                                      shared insights. Stretch your leadership methods and assert your role.

BENEFITS OF ATTENDING                                                                  BENEFITS OF ATTENDING
• Discover breakthrough communication techniques for driving                           •   Build a leadership style that creates trust and sets a clear vision
  business value and becoming a more powerful leader                                   •   Discover executive leadership skills to create a winning strategy
• Master best practices for influencing peers, managers,                               •   Learn real “coaching” and how to build an extraordinary team
  subordinates, customers and other stakeholders                                       •   Develop heightened “emotional intelligence”
• Become more effective at handling your specific challenges,                          •   Improve performance through empowerment and delegation
  from delivering bad news to increasing team motivation
• Communicate confidently in any environment, from                                     TOPICS COVERED
  spontaneous “elevator pitches” to high-stakes reports and                            •   Defining today’s executive leadership expectations
  proposals                                                                            •   Building a culture and achieving an organizational vision
• Make the most of today’s electronic communications tools                             •   Applying your personal values and ethics at work
• Deliver powerful messages that win hearts and minds:                                 •   Practicing ways to communicate that motivate and create success
  messages that are short, simple, strong, credible, tailored to
  your audience and lead rapidly to action                                             •   Exploring Situational Leadership® in coaching and influencing
                                                                                       •   Creating your own executive leadership development plan
TOPICS COVERED
• Influencing employees, customers, partners and stakeholders,                         WHO SHOULD ATTEND
  both internally and externally                                                       Mid-level managers who lead others with managerial responsibility.
• Developing the trust, credibility, rapport and relationships you
  need to deliver superior results                                                     SCHEDULE
• Building consensus, cohesion, buy-in and team commitment                             Oct. 5-7. . . . . . . . . . . . . . . New York, NY . . . . . . . . . 2501-DMR-01097
• Organizing and packaging your message for maximum impact                             Oct. 12-14 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2501-DMR-01098
                                                                                       Oct. 12-14 . . . . . . . . . . . . . San Francisco, CA. . . . . . . 2501-DMR-01100
• Controlling all elements of your message: written, verbal, visual
                                                                                       Oct. 14-16 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2501-DMR-01120
  and symbolic
                                                                                       Oct. 28-30 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2501-DMR-01101
• Choosing the best tools and channels for delivering messages                         Nov. 2-4 . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2501-DMR-01102
• Maximizing effectiveness with electronic communications                              Nov. 11-13 . . . . . . . . . . . . New York, NY . . . . . . . . . 2501-DMR-01103
• Successfully communicating in spontaneous situations                                 Nov. 18-20 . . . . . . . . . . . . Newport Beach, CA . . . . . 2501-DMR-01105
                                                                                       Dec. 2-4. . . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2501-DMR-01106
WHO SHOULD ATTEND                                                                      Dec. 9-11. . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2501-DMR-01107
Experienced leaders determined to achieve even greater success at                      Dec. 14-16. . . . . . . . . . . . . New York, NY . . . . . . . . . 2501-DMR-01108
the highest levels of their organizations.                                             Dec. 16-18. . . . . . . . . . . . . San Francisco, CA. . . . . . . 2501-DMR-01109
                                                                                       Jan. 11-13 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2501-DMR-01110
Also recommended to past attendees of AMA’s The Voice of                               Feb. 8-10 . . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2501-DMR-01116
Leadership, seminar #2130, page 31.                                                    Feb. 10-12 . . . . . . . . . . . . . Dallas, TX. . . . . . . . . . . . . 2501-DMR-01117
                                                                                       Feb. 17-19 . . . . . . . . . . . . . Scottsdale, AZ . . . . . . . . . 2501-DMR-01147
                                                                                       March 1-3 . . . . . . . . . . . . . Chicago, IL. . . . . . . . . . . . 2501-DMR-01115
SCHEDULE                                                                               March 8-10 . . . . . . . . . . . . New York, NY . . . . . . . . . 2501-DMR-01119
Oct. 14-16 . . . . . . . . . . . . . New York, NY . . . . . . . . . 2134-DMR-00055     March 15-17 . . . . . . . . . . . San Francisco, CA. . . . . . . 2501-DMR-01118
Feb. 17-19 . . . . . . . . . . . . . Arlington, VA. . . . . . . . . . 2134-DMR-00057   3 days/1.8 CEUs/18 PDUs
3 days/1.8 CEUs                                                                        $2,445/AMA Members $2,195
$2,545/AMA Members $2,295                                                              AMA Members save $250.
AMA Members save $250.

                                                                                                                     AMA has been reviewed and approved as a
                                                                                                                     provider of project management training by
                                                                                                                     the Project Management Institute (PMI).




  32              For additional dates and locations or to register—1-800-262-9699                           www.amanet.org
 <        TOC          >
                                                                                                                               Chart a Course for Professional Recognition

                                                   AMA Certificate in
                                                   Business Communication Skills
                                                    For business professionals who want to perfect their communication skills.
                                                    The Certificate is awarded to the participant who successfully completes three qualifying seminars
                                                    within 24 months. Qualifying seminars may be chosen from any of the following topic areas:

                                                   • Interpersonal Skills                                                  • Influence and Negotiating
                                                   • Business Writing                                                      • Presentation Skills
                                                   • Assertiveness Skills

                 If preferred, you may instead choose two seminars from the above topic areas plus an elective, any seminar in: Finance and Accounting,
                 HR and Training, Leadership, Management/Supervisory Skills, Marketing, Sales, Project Management, Purchasing or Office Support.

                Special Discounts Available. For full information about qualifying seminars and discount pricing, visit www.amanet.org/programs
                or call 1-800-262-9699. Mention promotion code DMR. Discounts may not be combined with other promotions.




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                                                                                                                                        <   TOC     >




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                                                   bring live training to your desktop.



                                                                                     Look for this icon for AMA Seminars that are
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If you need a more flexible training option, take                   Starting in Fall 2009                    Starting in 2010
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