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Retail Space for Lease in Salem Oregon

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					Salem Regional Employment Center



    Economic Opportunities Analysis



                        October 2004
                            (revised)

                           City of Salem
      Community Development Department
                        Planning Division
 Table of Contents
 Introduction......................................................................................................................1
 Development Concept...................................................................................................1
 Information Resources .....................................................................................................2
 Demographics..................................................................................................................3
 Analysis .........................................................................................................................4
     Task 1 - Trends .............................................................................................................4
         National Trends ....................................................................................................4
         State Trends ..........................................................................................................6
         Regional and Local Trends .................................................................................8
         Industrial & Commercial Uses..............................................................................9
     Task 2 - Site Requirements .......................................................................................10
     Task 3 - Inventory......................................................................................................12
         Buildable Vacant ..............................................................................................12
         Buildable Underutilized .....................................................................................14
         Conversion..........................................................................................................15
         Summary.............................................................................................................17
     Task 4 - Development Likely to Occur ....................................................................18
         Employment .......................................................................................................18
         Regional Distribution Center Demand.............................................................20
         Summary.............................................................................................................21
Conclusion .......................................................................................................................22

List of Tables
Table 1—National employment by NAICS major industry sector. 1992, 2002, and projected 2012
         5
Table 2—State employment by NAICS major industry sector. 1992 and 2002...................... 6
Table 3—State employment by SIC major industry sector. 2002 and projected 2012.......... 7
Table 4—Marion & Polk Counties employment by SIC major industry sector. 2002 & projected
2012 9
Table 5—City of Salem businesses by number of employees............................................. 10
Table 6—Summary of constraints and available acres on vacant industrial and commercial
land
               in Salem UGB.................................................................................................. 13
Table 7—Vacant industrial and commercial land inventory by parcel size. ..................... 14
Table 8—Summary of constraints and available acres on underutilized industrial and
commercial
               land in Salem UGB. ........................................................................................ 14
Table 9—Salem UGB share of demand accommodated through redevelopment. ......... 15
Table 10—METRO 20-year forecast of industrial conversion to commercial uses............... 16
Table 11—Salem UGB industrial inventory less projected conversion, 2004 to 2024........... 16
Table 12—Summary of Salem UGB inventory findings........................................................ 17
Table 13—Salem area retail, service, and industrial employment densities, 1997. ............ 18
Table 14—Salem UGB industrial land supply and demand for existing industri es. ............. 19
Table 15—Salem UGB commercial land supply and demand. ......................................... 20


 G:\Group\CD\PLANNING\Lisa\SREC - Mill Creek\Goal 9\SREC_EOA_[October 2004-revised2].wpd
                                                                                   INTRODUCTION
Oregon has a shortage of large industrial sites. In response to this shortage, the State of Oregon has
established policies to ensure land that possesses potential for regionally significant economic
development as industrial land is developed in ways that fulfill this potential. This report is an
Economic Opportunities Analysis (EOA) to support the change in the comprehensive plan designation
of a portion of the State of Oregon’s Mill Creek District property located in Salem, Oregon, to provide
regionally significant industrial lands. The purpose of this EOA is to establish compliance with
Statewide Planning Goal 9, ―Economy of the State,‖ by ensuring that ―adequate opportunities‖ are
provided ―for a variety of economic activities vital to the health, welfare, and prosperity of Oregon’s
citizens.‖ By re-designating the Mill Creek District property, the City of Salem intends to satisfy the
mandate of Goal 9 to provide ―for at least an adequate supply of sites of suitable sizes, types, locations,
and service levels for a variety of industrial and commercial uses.‖

The EOA shows that: (1) Based on national, state and regional trends, it is reasonable to assume that
agriculture, forestry, natural resources and mining will continue to experience job loss, while
wholesale and retail trade, and those industries necessary to support those trades–such as
transportation and warehousing–will continue to grow; (2) There exists the following needs with
respect to site size and key site characteristics for the identified uses--large sites with flat topography
with sufficient space for expansion and excellent access to major interstates and surface
transportation; (3) There is a deficit of available industrial and commercial land inventory within the
Salem Urban Growth Boundary for the 20-year planning horizon; and (4) Given the needs of large
users in the Pacific Northwest and the lack of available large sites along the Interstate-5 corridor, if the
SREC property is made available for industrial and commercial development, the Salem Region would
be likely to attract uses such as regional distribution centers, campus industrial and business park
development.



                                                                  DEVELOPMENT CONCEPT
The Department of Corrections’ Mill Creek District site contains approximately 2000 acres, and is
located within the southeast portion of the City of Salem’s corporate limits, and within the Salem
portion of the Salem-Keizer Urban Growth Boundary (the UGB). Of the state-owned property, and the
subject of this EOA, 646 acres of the district is currently designated ―Community Service -
Government‖ in the Salem Area Comprehensive Plan (SACP) and is zoned PH - Public and Private
Health Services. The site will be re-designated with a new SACP designation, ―Employment Center.‖
A new ―Employment Center‖ zone is being created and will be applied to the site.

The State of Oregon and the City of Salem have entered into an intergovernmental agreement to ensure
that economic development potential of the Mill Creek District is maximized by the creation of the
Salem Regional Employment Center (SREC). The intergovernmental agreement provides for the
establishment of a comprehensive development program for the site through the establishment of a
multi-use employment center, the provision of financing for pre-development planning costs and
environmental mitigation and creation of a plan to ultimately fund construction of infrastructure for
the site. The approach set forth in the intergovernmental agreement is intended to provide industrial
developers and users with timely and efficient decisions on development applications, and to provide
an assurance that infrastructure will be available when needed and environmental mitigation
provided. As a result, SREC will be uniquely positioned to compete for developers and uses on a local,
regional and national scale.

The SREC site will add approximately 507 acres of prime employment land to the City of Salem’s
industrial and commercial lands inventory. SREC will contain approximately 313 acres of large



                                                                                                          1
Econom ic Opportunities Analysis
industrial uses, approximately 80 acres for general industrial uses —which includes 10 acres for
Department of Corrections’ inmate-related employment, 104 acres for industrial business park uses,
and 10 acres for accessory service and retail uses. The 313 acres designated for large industrial parcels
are anticipated to be developed primarily as regional distribution centers and warehousing facilities.
The balance of the SREC site will contain 111 acres of wetlands and open space to provide
environmental amenities on-site and approximately 28 acres of new right-of-way.

SREC will be an attractively designed industrial/commercial center, with a variety of business
development opportunities. Its location within a mile of Interstate-5 (I-5) will ensure that it will occupy
a prominent position in the local and regional economy.

To ensure development of SREC meets State and City goals, individual parcels will be sold through a
competitive RFQ processes, in compliance with the principles set forth in a master development plan
created through a collaborative process by the State and the City. The size of SREC will allow it to
attract developers with experience in building high-quality industrial and commercial projects and
brokers with the ability to attract development on a national scale. As such, SREC will directly
advance the State’s policy of developing sites with regionally significant economic potential through
the use of a master planning process that maximizes this potential by a systematic development
program rather than disposal of the property through piecemeal sales.

Likewise, SREC addresses a regional and local need to attract and accommodate industrial and
commercial employment within Salem’s UGB through the following interrelated objectives:

         1.   SREC will support a wide range of job opportunities by combining a mix of interrelated
                                                                                  industrial and
                                                                                  commercial uses at
                                                                                  one location,
                                                                                  helping to meet the
                                                                                  needs of employees
                                                                                  and visitors in a
                                                                                  self-contained
                                                                                  ―employment
                                                                                  center;‖
         2.   SREC will create an employment center with sufficient scale to support the regional and
                                                                                    national marketing
                                                                                    of development
                                                                                    opportunities while
                                                                                    providing sufficient
                                                                                    funding for
                                                                                    environmental
                                                                                    enhancement of the
                                                                                    property; and
         3.   SREC will attract the most experienced regional and national private developers who can
              draw capital and employers from outside the region, and thereby provide a needed
              stimulus to the local and regional economy.



INFORMATION RESOURCES
In undertaking this EOA, the best available and readily collectable sources of information were used.
These sources include:




2

                                                                     Salem Regional Em ploym ent Center
        The U.S. Department of Labor Bureau of Labor Statistics;
        Oregon Employment Department Statistics;
        ESRIBIS, a national demographic and business data source, provided data summarizing the
        number of employees per firm in Salem industries;
        The Regional Transportation System Plan – 2002 Interim Update (RTSP), Mid-Willamette Valley
        Council of Governments;
        Research and analysis by Leland Consulting Group, Portland, Oregon;
        An inventory and GIS analysis of existing vacant and underutilized commercial and industrial
        land undertaken by the City of Salem Community Development Department;
        Metro’s 2002-2022 Urban Growth Report: An Employment Lands Need Analysis;
        Analysis of Redevelopment Potential, prepared in September 2000 by ECONorthwest as part of the
        ―Salem Futures‖ process;
        Review of recent construction trends;
        Interviews with Oregon Economic and Community Development Department (OECDD) staff;
        and
        Interviews with senior executives associated with local and national industrial development
        firms, including Panattoni Development Company, PacTrust, IDC, Opus Northwest, Specht
        Development, Melvin Mark Development Company, and Norris, Beggs and Simpson.



                                                                             DEMOGRAPHICS
Salem is Oregon’s second largest city, with a metropolitan area population of 359,900. 1 Salem is
located sixty miles south of Portland, Oregon’s largest city, and one of the West Coast’s major
metropolitan areas. The population of Portland metro area is estimated at 2,019,250. 2 Salem is located
sixty miles north of Eugene, Oregon’s third largest city in Oregon, with a metro area population of
329,400.3

I-5 runs through Salem, as does the Burlington Northern Railroad, both of which are major
north/south transportation corridors for the movement of goods and services within Oregon and
along the West Coast.

Salem is located in the central Willamette Valley, a region of prime agricultural land. With it’s
combination of mild climate, rich soils and readily available supply of water, the Willamette Valley has
long been a major area for the production of crops such as fruits, berries, vegetables and grass seed. In
recent years, this combination of environmental factors has led to the Willamette Valley emerging as a
significant producer of fine wines for the world market.

Salem is located approximately forty miles east of the Siuslaw National Forest, and sixty miles west of
the Willamette National Forest. Both national forests have been significant sources of timber for the
domestic and international markets.


1   Salem MSA, 2003 Annual Population Report , Population Research Center, Portland St ate Univ ersity.
2Portland-Vancouv er-Beav erton OR-W A MSA, Cite to U.S. Census2003 Annual Population Report ,
Population Research Center, Portland State Univ ersity.
3Eugene-SpringfieldCite to U.S. Census MSA, 2003 Annual Population Report , Population Research
Center, Portland State Univ ersity.



                                                                                                       3
Econom ic Opportunities Analysis
Salem is located approximately sixty miles from the Pacific Ocean, Lincoln City being the nearest
coastal community. Lincoln City, however, does not offer dock facilities suitable for commercial
shipping. The Port of Portland is a significant West Coast port for the importation of goods from Asia,
and the origin of goods destined for points south into California along both I-5 and the Burlington
Northern Railway.




2

                                                                   Salem Regional Em ploym ent Center
ANALYSIS
Oregon Statewide Planning Goal 9 is implemented by OAR 660 -009-0015, which establishes criteria
that must be addressed if a local government proposes to change acknowledged comprehensive plan
designations to or from commercial or industrial use for sites greater than two acres in size that are
located within the local government’s ―planning area.‖ To meet the requirements of OAR 660 -009-
0015, an EOA should include: (1) A review of national, state, and local trends; (2) An identification of
site requirements; (3) An inventory of industrial and commercial lands; and (4) An assessment of
community economic development potential. For the purposes of an EOA, OAR 660-009-0005(2)
defines the planning area for the City of Salem as the portion within the Salem-Keizer Urban Growth
Boundary (the UGB) governed by the Salem Area Comprehensive Plan. (SACP).

Task 1 - Review of National, State and Local Trends
      Identify major categories of industrial and commercial uses that could reasonably be expected to
      locate or expand in the planning area based on available information about national, state, and
      local trends. A use or category could reasonably be expected to locate in the planning area if the
      area possesses the appropriate locational factors for the use or category of uses.

The Information Resources were reviewed to establish national, state and local trends in the following
major industrial and commercial sectors: Agriculture and Forestry, Natural Resources and Mining,
Construction, Manufacturing, Utilities, Wholesale Trade, Retail Trade, Transportation and
Warehousing, Information, Financial Activities, Professional and Business Services, Education and
Health Services, Leisure and Hospitality, and Government.

National Trends
As shown in Table 1, nationally, only three sectors are projected to experience an increase in the
average annual rate of job growth at a rate of 2% or greater between 2002 and 2012: Transportation
and Warehousing, at 2% growth; Professional and Business Services at 2.7% growth and Education
and Health Services at 2.8% growth. The following sectors are projected to lose jobs: Agriculture, at a
1.6% loss; Mining, at a 1.3% loss; Utilities, at a 0.6% loss; and Manufacturing, at a 0.1% loss.
Employment in all Construction, Wholesale Trade, Retail Trade, Information, Financial Activities,
Leisure and Hospitality and Government sectors is projected to grow at a rate between 1% and 2%.

Overall, these trends follow the performance in each of the sectors during the previous ten years, with
one qualification: of those sectors where job growth continues, the rate of job creation is projected to
remain constant or grow at an average annual rate in only two s ectors: Wholesale Trade and
Transportation, and Warehousing. Between 1992 and 2002, job growth in Wholesale Trade had an
average annual growth rate of 1%; between 2002 and 2012, this growth rate is predicted to be 1.1%.
Between 1992 and 2002, job growth in Transportation and Warehousing had an annual average
growth rate of 2%; between 2002 and 2012, this rate is predicted to remain at 2%.

In contrast, jobs in the Construction sector grew at an average annual rate of 3.9% between 1992 and
2002; this rate increase is predicted to be only 1.4% between 2002 and 2012. This ―increase at a
decreasing rate‖ is predicted to hold true in all other major sectors; in other words, Wholesale Trade
and Transportation and Warehousing will grow as a percentage of the national economy at a faster
rate than all other sectors. Although the certain components of the economy of the Pacific Northwest
will be affected in different ways and jobs will be created and lost at different rates, these trends will be
reflected in the overall economy of the Pacific Northwest in ways similar to other parts of the country.

Table 1. National employment by NAICS major industry sector. 1992, 2002, and projected 2012
 Industry sector     Thousands of jobs          Numeric       Percent distribution         Percent         Average




                                                                                                             1
Econom ic Opportunities Analysis
                                               change         of total employment    distribution of total   annual rate
                                                                                          non-farm           of change
                                                                                        employment
                                             1992-   2002-                                                   1992-   2002-
                  1992     2002     2012                      1992    2002    2012   1992    2002    2012
                                              2002    2012                                                    2002    2012
Total             123,32   144,01   165,31   20,68   21,30
                                                                100    100     100   n/a     n/a     n/a      1.6     1.4
Employment(1)          5        4        9       9       5
Total non-farm    109,52   131,06   152,68   21,53   21,62
                                                               88.8    91.0   92.3    100     100     100     1.8     1.5
employment             7        4        9       7       5
Mining              610       512      451     -98      -61     0.5     0.4    0.3     0.6     0.4    0.3    -1.7    -1.3

Construction       4,608    6,732    7,745   2,124   1,014      3.7     4.7    4.7     4.2     5.1    5.1     3.9     1.4

Manufacturing     16,799   15,307   15,149 -1,492     -158     13.6    10.6    9.2    15.3   11.7     9.9    -0.9    -0.1

Utilities           726       600      565    -126      -34     0.6     0.4    0.3     0.7     0.5    0.4    -1.9    -0.6

Wholesale          5,110    5,641    6,279     531     638      4.1     3.9    3.8     4.7     4.3    4.1      1      1.1
trade
Retail trade      12,828   15,047   17,129   2,219   2,082     10.4    10.4   10.4    11.7   11.5    11.2     1.6     1.3
Transportation
and                3,462    4,205    5,120     744     914      2.8     2.9    3.1     3.2     3.2    3.4      2       2
warehousing
Information        2,641    3,420    4,052     779     632      2.1     2.4    2.5     2.4     2.6    2.7     2.6     1.7
Financial
                   6,540    7,843    8,806   1,303     964      5.3     5.4    5.3     6.0     6.0    5.8     1.8     1.2
activities

Professional
and business      10,969   16,010   20,876   5,040   4,866      8.9    11.1   12.6    10.0   12.2    13.7     3.9     2.7
services
Education and
                  11,891   16,184   21,329   4,293   5,145      9.6    11.2   12.9    10.9   12.3    14.0     3.1     2.8
health services
Leisure and
                   9,437   11,969   14,104   2,532   2,135      7.7     8.3    8.5     8.6     9.1    9.2     2.4     1.7
hospitality
Other services     5,120    6,105    7,065     985     960      4.2     4.2    4.3     4.7     4.7    4.6     1.8     1.5

Government        18,786   21,489   24,019   2,703   2,530     15.2    14.9   14.5    17.2   16.4    15.7     1.4     1.1
Agriculture(2)     2,639    2,245    1,905    -394    -340      2.1     1.6    1.2   n/a     n/a     n/a     -1.6    -1.6
(1) Employment data for wage and salary workers are from the BLS Current Employment Statistics (payroll) surv ey,
which counts jobs, whereas self-employed, unpaid family workers, and agriculture, forestry, fishing, and hunting are
from the Current Population Surv ey (household surv ey), which counts workers.
(2) Includes agriculture, forestry, fishing, and hunting data from the Current Population surv ey, except logging,
which is from the Current Employment Surv ey and gov ernment wage and salary workers, which are excluded.
SOURCE: This information was extracted from U.S. Department of Labor, Bureau of Labor Statistics Employment
Projections (www.bls.gov /emp/empmajorindustry.htm). Information omitted from the original source includes data
for: "Non-farm wage and salary," "Goods-Producing, excluding agriculture," "Non-agriculture self-employed and
unpaid family workers," "Secondary wage and salary jobs in agricultural production, forestry, fishing, a nd priv ate
household industries," and "Secondary jobs as a self-employed or unpaid family worker," HOWEVER the "TOTAL"
includes v alues from these sectors.




2

                                                                        Salem Regional Em ploym ent Center
State Trends
Oregon job growth mirrored these national trends. As evidenced in Table 2, between 1 992 and 2002,
Oregon saw a loss of jobs in two areas: Natural Resources and Mining, with a 1.9% decrease in the
average annual growth rate and Utilities at a 2.6% rate decrease. The number of manufacturing jobs
grew modestly during this ten-year period at an average annual rate of 0.5%. In contrast to the
national economy, Oregon saw an increase in job growth in most industries by an average annual rate
greater than 2%. The greatest percentage of job growth in this ten-year period was seen in
Construction, with a 4.2% average annual increase in new jobs, Professional and Business Services,
with a 4.6% increase, and Education and Health Services, with a 3.1% increase. With the exception of
Wholesale Trade, with an average annual increase of 1.3%, and Government, at 1.7%, all other sectors
increased by at an annual rate between 2% and 3%. These statistics demonstrate that, overall, Oregon
has followed the national trends in job creation and loss during the period between 1992 and 2002.

            Table 2. State employment by NAICS major industry sector. 1992 and 2002
                                                                           Percent
                                                                        distribution of     Average
                                                          Numeric      total non-farm     annual rate of
                                   Number of Jobs         change        employment          change
              Industry sector      1992        2002       1992-2002    1992     2002        1992-2002
            Total non-farm
                                 1,267,300    1,572,500      305,200     100       100         2.2
            employment
            Natural
            Resources &              11,300      9,300       (2,000)      0.9       0.6        -1.9
            Mining
            Construction             51,800     78,300        26,500      4.1       5.0        4.2

            Manufacturing           191,700    201,600         9,900    15.1      12.8         0.5

            Utilities                 6,800      5,200       (1,600)      0.5       0.3        -2.6
            Wholesale trade          65,200     73,900         8,700      5.1       4.7        1.3
            Retail trade            152,300    185,400        33,100    12.0      11.8         2.0
            Transportation
                                     40,400     50,800        10,400      3.2       3.2        2.3
            and warehousing
            Information              27,900     36,300         8,400      2.2       2.3        2.7
            Financial
                                     77,300     95,300        18,000      6.1       6.1        2.1
            activities
            Professional and
                                    109,600    172,500        62,900      8.6     11.0         4.6
            business services
            Education and
                                    137,100    185,200        48,100    10.8      11.8         3.1
            health services
            Leisure and
                                    117,400    149,700        32,300      9.3       9.5        2.5
            hospitality

            Other services           47,600     56,100         8,500      3.8       3.6        1.7

            Government              231,000    272,900        41,900    18.2      17.4         1.7
            SOURCE: Oregon Employment Department: Current Employment by Industry


Job creation is predicted to mirror the national trends as well, although at a more modest rate. It is
estimated that the population of Oregon will increase by approximately 13% by 2012. 4 As evidenced


4   “Employment Projections by Industry 2002-2012: Oregon and Regional Summary,” Oregon



                                                                                                           3
Econom ic Opportunities Analysis
in Table 3, over the next ten years, job growth is predicted to increase as the population of the state
continues to grow. Job growth will be affected not only by increases in population, but by changes in
demographics. Not unlike the national population, the population of Oregon is aging. As such, job
growth will, to a certain extent, reflect an increasing demand for goods and services connected with
the needs of an older population.5 These anticipated changes are reflected in predictions for job
growth.

                 Table 3. State employment by SIC major industry sector. 2002 and
                                         projected 2012
                                                                      Percent
                                                      Numeric      distribution of   Average annual
                                 Number of Jobs
                                                      change      total non-farm      rate of change
                                                                   employment
              Industry sector    2002       2012      2002-2012   2002      2012       2002-2012
              Total non-farm    1,573,20   1,788,00
                                                        214,800      100       100         1.3
              employment               0          0
              Mining              1,800      1,900          100      0.1       0.1         0.5
              Construction       76,500     84,100        7,600      4.9       4.7         1.0
              Manufacturing     219,900    231,700       11,800     14.0      13.0         0.5
              Transportation,
              Communication      75,900     83,400        7,500      4.8       4.7         0.9
              & Utilities
              Wholesale trade    85,200     99,800       14,600      5.4       5.6         1.6
              Retail trade      299,300    341,500       42,200     19.0      19.1         1.3
              Finance,
              Insurance &        95,500    109,300       13,800      6.1       6.1         1.4
              Real Estate
              Services          445,100    542,300       97,200     28.3      30.3         2.0
              Government        274,000    294,000       20,000     17.4      16.4         0.7
              SOURCE: Oregon Employment Department: Employment Projections by Industry
              2002-2012: Oregon and Regional Summary, July 2003.


Those sectors with the greatest increase in job growth are directly connected with the projected
increases and changes in the population of Oregon. The Services sector is expected to show the
greatest growth in jobs, at an average annual rate of 2.0%. It is estimated that almost half of the new
jobs created between 2002 and 2012 will be in the Services Sector. These increases are closely followed
by Wholesale Trade at an average annual rate of 1.6% growth, Retail Trade at 1.3%, and Finance,
Insurance, and Real Estate at 1.4%. Other industrial employment will continue to grow, albeit at
slightly more modest rates. The Transportation, Communication and Utilities sector is projected to
grow at 0.9%, adding another 7,500 jobs to the economy of Oregon.




Regional and Local Trends


Employment Department (2002).
5   Ibid.



4

                                                                      Salem Regional Em ploym ent Center
Salem is located in ―Region 3,‖ as defined by the Oregon Employment Department (OED). Region 3 is
comprised of Marion, Polk and Yamhill Counties. Employment information specific to Region 3 is
compiled by OED6, and per that compilation, the following job sectors provide the bulk of jobs within
the region: state and local government; public and private education; health services, agriculture, food
processing, high-tech manufacturing, fabricated metals and wood products. Salem, a major
metropolitan area within Region 3, holds a majority of the employment opportunities for the region.

According to the OED statistics, government employment accounts for 25% of the workforce in Region
3–by far the largest number of jobs by sector. Government employment includes all state, city, county,
federal and tribal employees, providing a total of 41,187 jobs in the local economy.7 This is in contrast
to the statewide percentage for government employment at 16%. This high percentage of government
employment is a natural consequence of Salem being the State Capitol and the county seat for Marion
County.

The second largest number of jobs in Region 3 is represented in the trade, transportation and utilities
employment sector, which includes wholesale and retail trade, warehousing, distribution centers,
transportation and utilities. This sector accounts for 26,495 jobs, and is the result of Salem’s prime
location along significant ground transportation facilities —I-5 and the Burlington-Northern Rail
Corridor.

Private education and health services represents the third largest provider of jobs within Region 3,
with 21,337 jobs. Private educational institutions include Willamette University and Western Baptist
College in Salem, and George Fox University and Linfield College in McMinnville.

The fourth largest number of jobs in Region 3 is represented in the manufacturing employment sector,
which includes food processing, lumber and wood products, and metal manufacturing.
Manufacturing provides 19,638 jobs, 11% of the jobs in Region 3.

Traditionally, Salem’s location near agricultural and forestry resources has provided a number of jobs
in these industries. Although agricultural employment in Oregon has declined in recent years, it
remains central to economic health of Oregon. Sales of agricultural commodities in Oregon were $3.46
billion in 2003, a 6% increase over sales in 2002. Marion County ranks first in Oregon for sales of
agricultural commodities, at $486 million. Polk County ranks tenth, with sales at $119 million. These
figures indicate the importance of agricultural commodities in supporting other industries in the state
and region, including agricultural employment and food processing. It is estimated that agricultural
employment provides an annual 9,990 jobs in the Salem metropolitan area, a figure second only to the
Portland metropolitan area, where agricultural employment provides an annual 15,900 jobs.

Further refinement of the OED statistics shows the projected job growth specific to Marion and Polk
Counties. Table 4 summarizes this data. Marion and Polk Counties are expected to experience the
addition of 18,198 jobs between 2002 and 2012. The bulk of these jobs will be created as a result of
changing demographics in Region 3. These counties have had significant population growth, a trend
that is expected to continue. This will result in a large percentage of the new jobs being created in the
retail and service sectors. This trend will be complemented by the retirement of the ―baby boomers,‖
which will generate increased need for heath care, legal services and social services. As a result, it is
predicated that the services sector of the economy of these counties will grow at an average annual rate
of 2.2%, the largest of any sector. This trend will also create demand for jobs in wholesale and retail
trade, as the need for these services follows population growth. Employment in the wholesale and
retail trade is predicted to increase at an average annual rate of 1.6% and 1.4%, respectively.


6   “Regional Profile Industryial Employment in Region 3,” Oregon Employment Department (2 003).
7Gov ernment employees include employees of the regions two public educational institutions,
W estern Oregon Univ ersity and Chemeketa Community College.



                                                                                                          5
Econom ic Opportunities Analysis
Population growth likewise generates need for employment in construction, which is predicted to
grow at a rate of 1.1%. Transportation and warehousing is expected to grow at a rate of 0.9%,
primarily through the location of regional and national distribution centers. This is a change from the
previous decade, when growth in this sector largely resulted from the location of call centers.
Manufacturing is predicted to have a modest 0.3% rate of growth, although certain ―niche
manufacturers,‖ such as specialized food products are predicted to continue their recent expansion.

              Table 4. Marion and Polk Counties employment by SIC major industry
                                sector. 2002 and projected 2012
                                                                       Percent
                                                                    distribution of
                                                                          total        Average
                                                       Numeric        non-farm        annual rate
                                   Number of Jobs      change       employment        of change
                Industry sector     2002      2012     2002-2012    2002     2012     2002-2012
              Total non-farm                  156,03
                                    137,837                18,198     100      100        1.2
              employment                           5
              Mining                   268      281            13      0.2      0.2       0.5
              Construction            6,463    7,245          782      4.7      4.6       1.1
              Manufacturing          15,911   16,338          427     11.5    10.5        0.3
              Transportation,
              Communication &         4,883    5,343          460      3.5      3.4       0.9
              Utilities

              Wholesale trade         4,113    4,810          697      3.0      3.1       1.6

              Retail trade           25,542   29,453        3,911     18.5    18.9        1.4
              Finance, Insurance
                                      6,906    7,933        1,027      5.0      5.1       1.4
              & Real Estate

              Services               34,771   43,078        8,307     25.2    27.6        2.2

              Government             38,980   41,554        2,574     28.3    26.6        0.6

              SOURCE: Oregon Employment Department: Employment Projections by Industry
              2002-2012: Oregon and Regional Summary, July 2003.




Major Categories of Industrial and Commercial Uses That Can Reasonably
be Expected to Locate or Expand in Salem
Based on national, state and regional trends, it is reasonable to assume that agriculture, forestry,
natural resources and mining will continue to experience job loss, while wholesale and retail trade,
and those industries necessary to support those trades – such as transportation and warehousing –
will continue to grow. Salem’s central location in the Willamette Valley, along I-5 and the Burlington
Northern Railway make it an ideal location for transportation and warehousing facilities, and it is
reasonable to expect that those industries will seek to locate within the Salem area. It is also
reasonable to assume that agriculture will continue to provide a base for successful ―niche‖
manufactures of specialized ―value-added‖ food products, and these manufactures will most likely
continue to expand as a percentage of the local workforce. The increased demand in services as a
result of increases in population in the Region 3 area and the retirement of the ―baby boomers‖ also
make it reasonable to assume that services in the retail and wholesale trades and construction, will
locate or expand within the Salem planning area.



6

                                                                    Salem Regional Em ploym ent Center
Task 2 - Identification of Site Requirements for Industrial and
Commercial Uses Likely to Expand or Locate in Salem
        Identify the types of sites that are likely to be needed by industrial and commercial uses that might
        expand or locate in the planning area. Types of sites shall be identified based on the site
        requirements of expected uses. Local governments should survey existing firms in the planning
        area to identify the types of sites that may be needed for expansion. Industrial and commercial uses
        with compatible site requirements should be grouped together into common site categories to
        simplify identification of site needs and subsequent planning.

Real estate need can be deduced from national, regional and local employment trends, the character of
existing businesses in the UGB and the character of businesses likely to locate in the UGB. As
illustrated in Table 5, the majority of the existing industrial and many commercial firms in Salem
employ fewer than ten people. Applying employment density statistics (employees per acre) adopted
by the RTSP might suggest that the majority of firms in the UGB require sites of less than one acre.

                        Table 5. City of Salem businesses by number of employees.
                                                                 Number of Employees per Business
                                                                              10 to   50 to
                INDUSTRIAL                                  1 to 4   5 to 9                   100+   Total
                                                                               49      100
                Construction                                  196       30       54       9      3     292
                Manufacturing                                   85      36       38      10     21     190
                Transportation, Communications and
                                                                93      25       15       5      3     141
                Utilities
                Wholesale Trade                               106       54       65       4      1     230
                Total                                         480      145      172      28     28     853
                Percentage of Total                         56.3%    17.0%    20.2%   3.3%    3.3%   100%

                COMMERCIAL

                Retail Trade                                  328      141      151      11      3     634
                Finance, Insurance, Real Estate               389       92       64       8      7     560
                Serv ices                                    1469      320      339      63     26    2217
                Public Administration                         108       26       65      24     29     252
                Total                                        2294      579      619     106     65    3663
                Percentage of Total                         62.6%    15.8%    16.9%   2.9%    1.8%   100%
                SOURCE: ESRIBIS and Leland Consulting Group


However, the Metro 2002-2022 Urban Growth Report concludes that firms are more likely to cluster in
centers, parks, or campuses, rather than isolated or small sites since, by clustering, businesses achieve
the advantage of visibility, and the economic advantages of shared infrastructure and parking, which
reduces fixed and variable costs and increases the businesses’ overall profitability. 8 Consequently, the
use of employees per business as the sole or major factor in estimating real estate need will overstate
the actual demand for small sites and understate the actual demand for large sites that could be the
location of centers, parks and campuses.




8
    Metro 2002-2022 Urban Growth Report: An Em ploym ent Land Need Analysis, page 23.



                                                                                                                7
Econom ic Opportunities Analysis
Capturing potential employment growth in the commercial support services, office, and retail
industries requires sites that are not only able to accommodate the employees of a particular business,
but that are capable of providing the appropriate environment – such as an office building, retail
center, office park, or industrial park.

Discussions with industry leaders conducted in March and April 2004 indicate the following needs
with respect to site size and key site characteristics for the identified uses. The shortage of sites
meeting these needs can be expected to result in diminished or foregone economic opportunities for
these uses.

         Regional Distribution Center:

               New facilities for this use range from 300,000 to over one million square feet. While
               a 300,000 square foot distribution center could be accommodated on a site as small
               as 20 acres, users typically prefer the ability to expand over time and generally seek
               sites of 40 acres or more.
               Sites should possess flat topography; excellent access to a major interstate highway;
               flexibility to expand; and provide a buffer from incompatible uses.
         General Industrial Park:

               The minimum lot size needed for an industrial park is approximately five acres.
               Speculative builders will seek larger parcels that allow for future expansion and the
               sharing of common costs. A five-acre threshold is used as a conservative base for
               this analysis; however, parcels of at least 10 acres are needed to provide a true
               multi-tenanted industrial park.
               Sites should possess flat topography; proximity to surface transportation; size
               sufficient to accommodate multiple phases and provide for expansion; and provide
               a buffer from incompatible uses.
         Commercial Building and Office Employment Center:

               Outside of Salem’s central business district, the minimum size required to
               accommodate a speculative office building is two acres. Many employers seek to
               locate in multi-building office employment centers, such office parks, instead of
               isolated locations. Office centers provide heightened visibility, opportunities for
               shared services, and better access to amenities. For the Salem market, 20 acres
               would be desired for an efficient office employment center. This size parcel would
               accommodate four buildings of approximately 75,000 square feet each a t a 0.35
               FAR.
               Sites should possess adequate visibility; central location relative to employees,
               customers, and support services; adequate proximity to major roadways; and
               flexibility to expand.
         Service Center Retail:
               Most non-―big box‖ retail shopping centers require 5 to 10 acres, without including
               demand from small users such as convenience marts and stand-alone restaurants.
               Sites should possess excellent visibility to attract drive-by users and adequate proximity to
               major roadways.


Task 3 - Inventory of Industrial and Commercial Lands


8

                                                                       Salem Regional Em ploym ent Center
        Comprehensive plans for all areas within urban growth boundaries shall include an inventory of
        vacant and significantly underutilized lands within the planning area that are designated for
        industrial or commercial use.

The Salem Community Development Department analyzed vacant and significantly underutilized
land using parcel data from the City of Salem Geographic Information System (GIS), the Marion
County Tax Assessors’ Office, and the Polk County Tax Assessors’ Office. The analysis addresses
―buildable‖ industrial and commercial land. Buildable land excludes land that cannot be developed
due to identified constraints on development. For the purposes of this inventory, constraints include:

        ·     Land with slopes of 10 percent or greater;
        ·     Land within the FEMA flood way;
        ·     Land with wetlands as identified in the Salem-Keizer Local Wetland Inventory,
              Mid-Willamette Valley Council of Governments (1999);
        ·     Land used as mitigation wetlands;
        ·     One or more parcels under one ownership without access to public right-of-way;
        ·     Parcels with a configuration or shape that makes them unusable for industrial or
              commercial land uses. Examples include parcels with extremely narrow lot widths or
              shallow depth that do not allow the siting of buildings or parking areas; and
        ·     Parcels where public water or sanitary sewer services are not currently available
              and are unlikely to be available within the next 20 years.

Buildable Vacant Industrial and Commercial Land
The current inventory of vacant commercial and industrial land in the UGB is based on the acreage of
vacant commercial and industrial land by tax lot. ―Vacant land‖ is defined as undeveloped lots or
parcels without an occupied structure or building under construction. The size of these lots or parcels
was reduced by the area where development is not possible due to constraints. The amount of
remaining commercial land area on lots or parcels with mixed-use zones or overlays was reduced by
50 percent.9 The following lots or parcels were excluded from the inventory: lots or parcels that have
an occupied structure as determined by an aerial photo or site visit; lots or parcels that are used for
accessory parking for an adjacent developed parcel; lots or parcels that have an existing use with
personal property but no permanent improvements – i.e., batch plants, wrecking yards, mobile home
parks, or storage; and lots or parcels that are identified as railroad or road right-of-way. The acreage of
vacant commercial and industrial land by ownership size categories was calculated, and all data
verified for accuracy.

In April 2004, property owners associated with two large Salem area properties petitioned the Salem
City Council for actions that might affect the inventory of commercial and industrial land. Because no
final, affirmative decision has been made with regard to either parcel, both properties are excluded
from the industrial portion of the inventory, however a minor portion, 20 acres, was added to the
commercial lands inventory.10



9 Except in the case of the Fairv iew Mixed Use Zone. Although the exact acreage of industrial and
commercial uses has not been determined, a potential building area has been roughly projected
using a conserv ativ e floor area ratio of 0.25. Acreage added to the commerci al inv entory includes:
one 11-acre office parcel and one 3.7-acre retail/shopping center parcel. Acreage added to the
industrial inv entory includes: one 5.7-acre research park parcel and one 7.3-acre
industrial/commercial parcel.
10   The Pictsweet site is a 120-acre parcel north of State Street NE, south of Auburn Road NE, and west



                                                                                                         9
Econom ic Opportunities Analysis
As illustrated in Table 6, the total inventory of vacant industrial and commercial land, excluding
constraints, is 766 acres and 239 acres, respectively.

          Table 6. Summary of constraints and available acres on vaca nt industrial and
                                commercial land in Salem UGB.
                                     Right-of-      Size/Access
                           Gross                                      Natural        Mixed-Use     Available
                                       Way         Configuration
                          Acreage                                   Constraints*     Deduction     Acreage
                                     Exclusion       Constraints
          Vacant
                              1315           6.9             20.2           521.9            0.0         766
          Industrial
          Vacant
                             269.8           8.0              0.2            22.3            0.3         239
          Commercial
          * Natural constraints including steep slopes, flood way, and wetlands are grouped due to
          ov erlapping criteria.
          SOURCE: City of Salem Community Dev elopment Department and Leland Consulting Group



This inventory is further broken down by parcel size in Table 7, showing that of the available
industrial land inventory, three parcels totaling 191 acres are in parcels of 40 acres or larger—the size
required for a regional distribution center, and 28 parcels totaling 39 8 acres are in parcels of five to
39.9 acres—the size suitable for most industrial park development and individual light industrial
users. Of the commercial land inventory, 146 acres are in parcels of more than two acres. There is only
one parcel 20 acres in size.



                       Table 7. Vacant Industrial and Commercial Land Inventory by
                                                parcel size.
                                                          Industrial                Commercial
                                                     Number of      Total   Number of      Total
                                                      Parcels       Acres    Parcels       Acres



of Cordon Road NE, and is outside the City of Salem but within the UGB. Marion County has zoned the
property for industrial use, but adjacent residential uses and the site’s dis tance from I-5 make
industrial dev elopment of the site impractical. On April 12, 2004, the Salem City Council approv ed an
outside serv ice agreement that would allow the property to be dev eloped for mixed
residential/commercial dev elopment. This agreement has been appealed to the Land Use Board of
Appeals (LUBA), and a remand was granted. The property owner has indicated it intends to proceed
with it re-zone for a mixture of uses including residential, schools, and commercial. Because serv ices
are av ailable to this property and dev elopment could occur without annexation, the commercial
portion of this property was included in the v acant commercial land inv entory.
The Chemawa site is a 45.7 acre site in the northeast quadrant of the Chemawa Road and I -5
interchange. Of that total, 5.85 acres is already inside the city limits and zoned for Residential
Agriculture (RA) with an ov erlay that requires the property to be zoned for Industrial Park (IP) use upon
dev elopment. The rest of the property is located i nside the County and zoned UT-10. Currently, the
Chemawa/I-5 Northeast Quadrant Gateway Ov erlay Zone is automatically applied to the county
property upon annexation, and upon dev elopment, the property would be zoned IP. The property
owner has indicated the intent to proceed with an annexation petition, and will seek commercial use
for the property. Because this property is currently without serv ices and annexation would require
v oter approv al, this property was not included in either the industrial or commercial land inv entory.




10

                                                                        Salem Regional Em ploym ent Center
                < 2.0 acres                                 167      76.4         206          93.3
                2 to 4.9 acres                               29       101          17          51.3
                5 to 9.9 acres                               12      90.4           3          25.4
                10 to 19.9 acres                              8     108.3           3          49.0
                20 to 39.9 acres                              8     198.8           1          20.0
                40 acres and greater                          3     191.1           0            0
                TOTAL                                       227       766         230           239
                Industrial: 5 to 39.9 acre
                                                             28     397.5          23         125.7
                Commercial: 2 to 19.9 acres
                Industrial: greater than 40 acres
                Commercial: greater than 20                   3     191.1           1          20.0
                acres
                SOURCE: City of Salem Community Dev elopment Department and Leland
                Consulting Group



Buildable Underutilized Land
The current inventory of underutilized commercial and industrial land in the UGB is based on the
acreage of underutilized commercial and industrial land by tax lot. Underutilized land includes
parcels that have an improvement value of 50 percent or less of their land value based on county
assessor records and parcels without a building under construction. The inventory of underutilized
land is summarized below in Table 8. Lots and parcels that were identified in the inventory of vacant
land to have an existing use with personal property but no permanent improvements – i.e., batch
plants, wrecking yards, mobile home parks, or storage – were included in the inventory. The size of
these parcels was reduced by the area where development is not possible due to constraints. The
amount of remaining underutilized commercial land area on parcels with mixed-use (residential) zone
overlays was reduced by 50 percent. The impact of this adjustment was very small—the underutilized
commercial inventory was reduced by 0.4 acres.

The acreage of underutilized vacant commercial and industrial land by lot and parcel and ownership
size categories was calculated, and all data verified for accuracy. This analysis yielded the following
inventory of underutilized land as shown in Table 8.

                      Table 8. Summary of constraints and available acres on
                       underutilized industrial and commercial land in Salem
                                                 UGB.
                                      Gross                        Mixed-Use      Available
                                                    Constraints
                                     Acreage                       Deduction      Acreage
                    Underutilized
                                           521.9            85.6            0.0         436.3
                    Industrial
                    Underutilized
                                           286.8            14.9            0.4         271.5
                    Commercial
                    SOURCE: City of Salem Community Dev elopment Department and
                    Leland Consulting Group



As part of the Salem Futures planning process, ECONorthwest was retained to analyze the amount of
employment land demand likely to be accommodated on already-developed land. In preparing its
technical memorandum, Analysis of Redevelopment Potential (September 2000), ECONorthwest reviewed
research conducted in the Portland metropolitan area by Metro and in the Eugene-Springfield area by



                                                                                                      11
Econom ic Opportunities Analysis
Lane County Council of Governments. ECONorthwest also inventoried the improvement to land value
ratio of already-developed Salem land, and conducted focus group interviews with Salem-area
developers. Their review indicated that redevelopment occurs on properties with varying
improvement to land value ratios and that use of a fixed cutoff point was not useful. As a result, the
analysis estimated the share of demand for employment land likely to be met by development
occurring on all currently-developed land including, but not limited to, land with low or very low
improvement to land value ratios

The analysis concluded that already-developed land would accommodate approximately 10 percent of
Salem’s demand for industrial land. This rate reflects industrial users’ sensitivity to real estate costs
and inability to absorb the expenses associated with redevelopment. Because of the timing and cost
requirements particular to regional distribution centers, it is not likely that these facilities would be
built on redeveloped land.

While ECONorthwest assumed that 10 percent of the need for commercial and industrial land would
be met by already-developed land—including, but not limited to, underutilized land—the Analysis of
Redevelopment Potential acknowledges a potential for greater redevelopment activity on commercial
land. In order to provide a conservative analysis, this EOA assumes that 15 percent of demand for
commercial land will be accommodated on already-developed land—including, but not limited to,
underutilized land.

The share of employment land demand anticipated to be accommodated on already-developed parcels
is summarized in Table 9.

                        Table 9. Salem UGB share of demand accommodated
                                      through redevelopment.
                                                    Regional
                                                                     General
                                                   Distribution                      Commercial
                                                                    Industrial
                                                    Centers
                    Salem Futures Estimate                  N/A               10%              10%
                    Assumption for SREC EOA                  0%               10%              15%
                    SOURCE: City of Salem, ECONorthwest, and Leland Consulting Group




Impact of Non-Industrial Development Occurring on Industrially-Zoned Land
The inventory of industrial land overstates the amount of land that is likely to be available for
industrial development over the next 20 years. Commercial or other non-industrial development is
likely to occur on some industrially-zoned lots or parcels. This ―conversion,‖ may occur due to the
construction of commercial uses permitted in the Industrial Commercial (IC) zone or to re-zoning.

Historically, less than 30 percent of land in Salem that is zoned Industrial Commercial (IC) has
developed for industrial uses 11. As no more comprehensive analysis of conversion has been
completed in the Salem area, findings from Metro’s 2002-2022 Urban Growth Report were reviewed to
gauge the potential impact of conversion on the inventory of industrial land. Metro’s 20 -year forecast
for industrial conversion is summarized in Table 10:

         Table 10. METRO 20-year forecast of industrial conversion to commercial uses.
                            Under    1 - 4.9 5 - 9.9 10 - 24.9    25 - 49.9    50 - 100   Over 100   Total
                            1 acre   acres acres      acres        acres        acres      acres     acres


11   City of Salem Department of Community Dev elopment.



12

                                                                         Salem Regional Em ploym ent Center
      Vacant Buildable        432.5    1806.    1309.     1342.8     1164.5      372.8           89.1      6517.6
      Industrial Land                      5        4
      Less Commercial                  1123.
                              368.2             566.4      468.3      198.8      111.4            0.0      2836.5
      Development                          4
      Available Industrial
                               64.3    683.1    743.0      874.5      965.7      261.4           89.1      3681.1
      Land
      Conversion Rate         85.1%   62.2%    43.3%      34.9%       17.1%     29.9%        0.0%           43.5%
      SOURCE: METRO 2002-2022 Urban Growth Report: An Employment Need Analysis


The Metro data shows that approximately 43.5 percent of an industrial inventory will ultimately
develop for commercial use. Smaller parcels had higher conversion rates than large parcels. This
likely reflects the need for larger sites by industrial users, with the accompanying economic
advantages associated with scale.

The industrial inventory has been adjusted to reflect conversion rates by lot and parcel size. To avoid
over-stating the significance of conversion, two assumptions have been made: (1) in cases where lot or
parcel size categories used by Metro did not match Salem categories, the lower rate of conversion was
used; and (2) to reflect City of Salem and State of Oregon policies that intend to prevent or discourage
conversion on larger industrial lots or parcels, no conversion was assumed to occur on lots or parcels
that are 20 acres or larger. Lots or parcels subtracted from the industrial inventory as a result of
conversion have then been added to the commercial inventory.

After conversion is considered, Salem is anticipated to have a total of 579 acres of industrial land, as
shown in Table 11. Of the 579 acres of industrial land, 321 acres will be available in five to 39.9 -acre
parcels and 191 acres will be available in parcels of 40 acres or greater. However, this 191 acres is
comprised of only three lots or parcels, and reflect a current general impediment to economic
opportunities for the development of large-scale general industrial development and regional
distribution centers.

        Table 11. Salem UGB industrial inventory less projected conversion, 2004 to 2024.
                             0-1.9    2-4.9    5-9.9    10-19.9    20-39.9    Over 40    Total     5-39.9      Over 40
                             acres    acres    acres     acres      acres      acres     acres     acres        acres
     Gross Inventory
     Industrial Land           76.4     101     90.4      108.3       198.8     191.1      766      397.5        191.1
     (acres)
     Conversion Rate*        62.2%    62.2%    43.3%      34.9%       0.0%       0.0%    24.3%      19.3%           0.0%
     Projected
     Conversion to             47.5    62.8     39.1       37.8         0.0       0.0    186.2          76.9         0.0
     Commercial (acres)
     Net Acres                 28.9    38.2     51.3       70.5       198.8     191.1    578.8      320.6        191.1
     * Based on METRO 2002-2022 Urban Growt h Report rates. Italicized rates are calculated based on
     Salem acreages and assumptions.
     SOURCE: Leland Consulting Group.


Land converted from industrial to commercial will add approximately 186 acres to the 239 acres of
available vacant commercial land for a total of 425 acres. Of this amount, 265 acres will be available in
parcels of two to 19.9 acres and 20 acres will be in parcels of 20 acres or larger. These parcel sizes
correspond, respectively, with economic opportunities for new stand-alone office buildings and for
new commercial office centers.


Summary of Industrial and Commercial Lands Inventory


                                                                                                                      13
Econom ic Opportunities Analysis
The analysis of vacant and underutilized land revealed the following capacity for accommodating
future industrial and commercial employment needs:

      Vacant parcels suitable for large scale industrial development and regional distribution centers: The
      inventory includes three parcels of 40 acres or larger totaling 191 acres.
      Vacant parcels suitable for general industrial users: After adjustment for conversion, 321 acres of
      industrially-zoned land will be available, in lots and parcels ranging from five to 39.9 acres, the
      size most suited to most industries currently located in Salem.
      General industrial land needs met through redevelopment: Already developed land—including, but
      not limited to, underutilized land – will accommodate 10 percent of projected general industrial
      land demand.
      Vacant commercial land: The commercial inventory identified 239 acres of vacant commercial
      land. After adjustment for conversion, a total of 425 acres are anticipated to be available for
      commercial development. Of this amount, 265 acres are anticipated to be available in parcels of
      2 acres to 19.9 acres and one parcel of 20 acres.
      Commercial land needs met through redevelopment: Already developed land—including, but not
      limited to, underutilized land – will accommodate 15 percent of projected commercial land
      demand.
Salem inventory of vacant and underutilized industrial and commercial land is summarized in Table
12:

                         Table 12. Summary of Salem UGB inventory findings.
                                                Industrial    Industrial     Commercial    Commercial
                                                 5 - 39.9      over 40         2 - 19.9      over 20
                                                  acres         acres           acres         acres
              Available Vacant Inventory             397.5          191.1          125.7          20.0
              Adjustment for Conversion              -76.9            0.0          139.7            0.0
              Net Inventory                          320.6          191.1          265.4          20.0
              Share of Demand
              Accommodated on Currently
                                                       0%            10%            15%           15%
              Developed Land (including
              underutilized land)
              SOURCE: Leland Consulting Group




14

                                                                           Salem Regional Em ploym ent Center
Task 4 - Estimate of Types and Amounts of Industrial and
Commercial Development Likely to Occur in Salem.
      The economic opportunities analysis shall estimate the types and amounts of industrial and
      commercial development likely to occur in the planning area. The estimate shall be based on
      information generated in response to review of national, state, and local trends, the review of site
      requirements, inventory of industrial and commercial lands, and shall consider the planning area’s
      economic advantages and disadvantages of attracting new or expanded development in general as
      well as particular types of industrial and commercial uses.

In order to determine the types and amounts of industrial and commercial development likely to occur
within Salem, and the land required to accommodate projected employment growth, land demand for
different industries was estimated using the Regional Transportation Systems Plan—2002 Interim Update
(RTSP). The RTSP estimated the average number of employees per acre of zoned land as shown in
Table 13:

                             Table 13. Salem area retail, service, and industrial
                                        employment densities, 1997.
                                                                                 Employees per
                                        Employment Sector                            acre
                    Retail                                                              27
                    Service (including most office commercial)                          31
                    Industrial                                                          15
                    SOURCE: Regional Transportation Systems Plan - 2002 Interim Update


Employment
Employment growth is the primary generator of real estate demand in the commercial and industrial
sectors. Because the SREC site incorporates both commercial and industrial components, employment
in both of these sectors was analyzed. The analysis is based on projected demand for commercial and
industrial space anticipated by the Regional Transportation Systems Plan—2002 Interim Update (RTSP).
Employment for the Salem portion of the Salem-Keizer UGB was allocated based on RTSP’s 2025
forecast estimate of 94.9 percent. The demand for regional distribution centers was analyzed through
discussions with industry experts and OECDD staff.

      General Industrial: RTSP projections were used to forecast industrial employment growth for
      industries already represented in Salem. Based on site selection criteria for industrial
      development, the vast majority of general industrial activity will be accommodated on parcel
      sizes ranging from five to 39.9 acres. Using the RTSP projections for employment growth and
      employees per acre, there is a 20-year demand of 441 acres for general industrial uses. Of this
      amount, an estimated 10 percent, or 44 acres, will be accommodated through redevelopment. An
      estimated 321 acres will be available in lots or parcels of five to 39.9 acres, resulting in a shortfall
      of 76 acres in suitably sized lots or parcels, as shown in Table 14.




                                                                                                             15
Econom ic Opportunities Analysis
                    Table 14. Salem UGB industrial land supply and demand for
                                       existing industries.
                 RTSP 1997 Salem-Keizer UGB Industrial Employment                           18,154
                 RTSP Annualized Rate of Growth 1997 to 2025                                1.49%
                 Projected Salem-Keizer UGB Growth 2004 to 2024                              6,956
                 Salem UGB Share                                                            94.9%
                 Projected Salem UGB Growth in Employment                                    6,594
                 Div ided by employees per acre (from RTSP)                                     15
                 Equals Gross Required Acres                                                   441
                 Minus Demand Absorbed through Redev elopment (10%)                             44
                 Land Required                                                               397.0

                 Inv entory (parcels 5 to 39.9 acres)                                        397.5

                 Minus Projected Conv ersion to Commercial Uses (parcels 5 to 19.9
                                                                                              76.9
                 acres)
                 Net Inv entory (parcels 5 to 39.9 acres)                                    320.6
                 Net Inventory Minus Land Required (deficit)                                 (76.4)
                 SOURCE: Leland Consulting Group


      Regional Distribution Center and Campus Industrial: Historical trends are less useful in
      anticipating growth in industries not currently located in the Salem UGB, such as regional
      distribution centers and campus industrial manufacturing. The largest of these centers requires
      large sites of approximately 40 acres or larger, with additional land for expansion. No existing
      sites within the Salem area and few sites along Oregon’s I-5 corridor are of sufficient size to meet
      this criteria.12 As a result, there is a total lack of suitably sized lots or parcels for such industries,
      and the proposed action will create an opportunity for employment in this sector that does not
      currently exist in Salem.

      Commercial Land: RTSP projections were used to forecast commercial employment growth. For
      the purpose of the analysis, public administration, education and social services were
      excluded.13 Based on this forecast, there is a 20-year demand of 479 acres for commercial use.
      After factoring the 15% share of demand that will be accommodated through redevelopment, a
      net demand of 407 acres remains. Of the available commercial vacant inventory, only 285 acres
      are available in lots or parcels that are more than two acres in size. This results in a short fall of
      122 acres needed for uses that require larger sites, including office parks and neighborhood
      retail centers. Finally, there is only one lot or parcel that is 20 acres or greater in size ava ilable
      for commercial uses.


12Of the 11 OECDD certified shov el-ready industrial sites, six are along the Interstate 5 corridor or
within the Portland Metropolitan Area. Of these, three are 40 acres or more: Riv ergate (113 acres for
lease only in Portland), Riv ergate 2 (43 acres for lease or sale in Portland), and Airport Orchard &
Hammock Road (47 acres for lease or sale in Central Point).
13 Commercial employment is driv en by both retail and office ( primarily finance, insurance and real
estate, and serv ices) users. RTSP forecasts for commercial employment include both office -based
firms and retail stores, but not gov ernment employment. The share of commercial employment
generated by retail is based on RTSP estimates using 1997 data.



16

                                                                        Salem Regional Em ploym ent Center
                   Table 15. Salem UGB commercial (retail, F.I.R.E. and services)
                                    land supply and demand.
                 RTSP 1997 Salem-Keizer UGB commercial employment                       39,424
                 RTSP Annualized Rate of Growth 1997 to 2025                            1.47%
                 Projected Salem-Keizer UGB Growth 2004 to 2024                         14,697
                 Salem UGB Share                                                        94.9%
                 Projected Salem UGB Growth in Employment                               13,991
                 Divided by employees per acre (wtd. av g. of office and retail)          29.2
                 Equals Gross Required Acres                                             479.1
                 Minus Demand Absorbed through intensification of underutilized sites
                                                                                          71.9
                 (15%)
                 Land Required                                                           407.2

                 Inv entory (parcels 2 acres or greater)                                 145.7

                 Plus projected conv ersion to commercial uses on parcels 2 acres or
                                                                                         139.7
                 greater
                 Total Inventory                                                         285.4
                 Acres in 2 to 19.99 acres parcels                                       265.4
                 Acres in parcels ov er 20 acres                                          20.0
                 Net Inventory Minus Land Required (deficit)                            (121.8)
                 SOURCE: Leland Consulting Group




Regional Distribution Center Land Demand
Industry research and developer interviews indicate that many national firms are consolidating their
national distribution operations from 15 or more distribution centers throughout the country into five
super-regional centers near major ports or shipping centers. These new centers will be located in the
Northeast (Port of Newark), Southeast (Atlanta or Memphis), Midwest (Chicago), Southwest (Los
Angeles), and Northwest (Port of Tacoma and the Port of Portland). 14 These new distribution centers
are extremely large, often over one million square feet, need large flat parcels in close proximity to
interstate highways, and require acreage for expansion.

Over the next five years, demand for regional distribution center sites is expected to increase as the Port
of Tacoma and Port of Portland process increasing volumes of goods from Asia. This, along with the
aforementioned changes in the warehousing industry have resulted in greater demand for large sites
for regional distribution centers along the I-5 corridor, and have led to increased construction of
distribution centers south of the Port of Tacoma. However, a diminishing supply of sites, along with
rising land costs along I-5 in northwest Washington, has forced firms to seek locations further south
along the I-5 corridor.

Despite these trends and the opportunity presented by the Port of Portland with its superior access to
transcontinental rail, Oregon has not seen the construction of large regional distributions centers.
Since 2002, construction of at least 6.16 million square feet of regional distribution center space has
either been completed or is underway along the I-5 corridor in Washington State, a rate of 2.05 million


14Dev eloper Interv iews and McLemore, Richard, “The W arehouse Inv estment Landscape,” Prudential
Realty Inv estors, January 2004.



                                                                                                       17
Econom ic Opportunities Analysis
square feet per year. In contrast, the most recent construction of a regional distribution center in
Oregon was in 1998, with the construction of the 900,000 square foot WinCo distribution facility in
Woodburn, Oregon, approximately 18 miles north of SREC site. The WinCo’s distribution center had
been located in Salem, but was relocated after WinCo was unable to secure an suitably-sized site for
expansion in Salem.

Existing trends indicate growth in the commercial service sector, as well as in the transportation and
warehousing, and wholesale trade sectors. National and regional trends indicate that, over the next 20
years, demand exists for Salem to absorb ten large warehouse distribution facilities, or 400 acres of
large parcel land. Based on known regional distribution center projects along the I-5 corridor between
Seattle and Salem over the past three years, and using a floor to area ratio of 0.37, this absorption rate
would represent a 15.7 percent annual share of recent activity along the I-5 corridor in Oregon and
Washington.

The lack of suitably-sized sites is a major factor preventing the development of distribution centers in
the northwestern Oregon, and the state in general. Interviews with industrial developers indicate that,
depending on the specifics of the development program and general economic conditions, the SREC
site could attract one regional distribution center every one to three years. Discussions with OECDD
indicate that, in the past two years, four to five large regional distribution center developers expressed
interest in the SREC site and that three had toured the site. Interviews with managers and executives
from six national and regional industrial development firms indicate immediate demand for regional
distribution sites in the Salem area.15 Therefore, there is a significant economic opportunity for the
development of regional distribution centers at the SREC site.

Executive Order 03-02 and the State’s subsequent establishment of the Oregon Industrial Site
Certification Program reflect state policy and efforts recognizing and seeking to address the need for
large ―shovel-ready‖ parcels. While the governor’s ―shovel ready initiative‖ is likely to increase the
number of large sites available throughout Oregon, these sites may not be suitable for regional
distribution centers, due to their location away from the I-5 corridor and Port of Portland.
Transportation and warehousing is still anticipated to be the second fastest growing industrial sector,
after wholesale trade, which means that these centers can be reasonably expected to locate in those
areas where large suitable sites exist or are made available.

Summary of Economic Development Potential
The analysis conducted in this section indicates that the proposed land use regulations associated
with the SREC site offer a critical economic opportunity for the City of Salem. These opportunities are:

      Regional Distribution Center and Campus Industrial: The SREC site will provide up to 313 acres of
      sites large enough and planned to accommodate regional distribution employment (40 acres or
      larger, 262 acres total) and campus industrial uses (10- to 20-acre parcels, 51 acres total). The
      SREC site will offer large parcels, freeway access, buffering, and plans for the provision of off-
      site infrastructure that distinguish the property from Salem’s existing inventory of industrial
      sites, and will provide one of the State’s few suitable sites for regional distribution centers.
      General Industrial: The provision of approximately 80 acres for general light industrial use will
      offset an anticipated shortfall of approximately 76 acres of industrial land in Salem of lots or
      parcels ranging in size from five to 39.9 acres. The SREC site will provide an opportunity for
      master planned industrial park development, which is both more efficient and more supportive


15Interv iews were conducted in March and April 2004 with representativ es from Panattoni
Dev elopment Company, PacTrust, IDC, Opus Northwest, Specht Dev elopment, and Melv in Mark
Dev elopment Company



18

                                                                    Salem Regional Em ploym ent Center
         of employer need, and therefore attract expansion of existing employers from the region, as well
         as attracting new employers from outside the region. The SREC site will provide economic
         opportunities through two parcels of 72 and 32 acres that would be developed as master
         planned industrial business parks
         Commercial: One 10-acre parcel for service retail uses that would meet the on-site retail service
         needs of employees and visitors to the SREC site. This 10-acre parcel will also partially offset a
         projected shortfall in available commercial land of 122 acres.
Other factors that make industrial and commercial development likely on the SREC site include:

         Location within an existing Urban Growth Boundary;
         Generally flat topography;
         Parcels of sufficient size for multiple large industrial users;
         Overall development scale sufficient to attract attention of national developers; and
         Capacity for approximately 5,000 jobs.
The SREC site will play an important role in providing land needed to attract new industries and firms
as well as in accommodating the growth of existing firms and industries.



CONCLUSION
No other industrial property in a metropolitan area in Oregon will be as large as the SREC site. There
is no other industrial property as large as the SREC site located adjacent to I-5. Its location within a
metropolitan area and proximity to I-5 makes it ideally suited to a variety of industrial and commercial
uses of local, regional, and national significance.

Due to its size, proximity to I-5, master planned environment, strategy for public infrastructure
investment, and location within Salem UGB, the SREC site presents one of the state’s most significant
opportunities to attract and support new employment. These opportunities are associated with
regional distribution centers, general industrial uses, and industrial business park employmen t. The
shortage of industrial land located in areas of strategic economic significance further heightens
economic importance of the SREC site for the local and state economy. Consequently, it is highly likely
that the SREC site will attract large industrial users unable to obtain suitably-sized properties along
the I-5 corridor, where it is most likely that industrial and commercial development in Oregon will
occur.




2

                                                                           Salem Regional Em ploym ent Center

				
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