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Entrepreneur Opportunity

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									                           Introduction to Entrepreneurship
                                           MGTE 320.01
                                           Spring 2005

 CLASS       DAY       DATE                          EVENT/ASSIGNMENT
   17        Tues      15-Mar   Teams MUST meet with entrepreneur during class time--you may
   18        Thur      17-Mar   Guest Speaker: MCOB Business Services Librarian
   19        Tues      22-Mar   Intrapreneurship
                                Readings: Ch12-Essential Skills for Entrepreneurs
                                          Ch13-Building the New Venture's Human Resources
                                          Class Handout
                                Exercise: Calculate your temperament "free" at the following website:
                                          http://www.advisorteam.com/
                                          Select the following link:


                                              Answer instrument questions
                                              Print a copy of your "temperament" and bring to class for discussion.

   20        Thur      24-Mar   Guest Speaker: Legal Issues for Entrepreneurial Ventures
                                Readings: Ch8-The Legal Form of New Ventures
                                            Ch11-Intellectual Property
   21        Tues      29-Mar   Feasibility Analysis Presentations†
   22        Thur      31-Mar   Feasibility Analysis Presentations†
   23        Tues       5-Apr   Feasibility Analysis Presentations†
   24        Thur       7-Apr   Feasibility Analysis Presentations†
   25        Tues      12-Apr   Feasibility Analysis Presentations†
   26        Thur      14-Apr   Postmortem Discussion---Feasibility Analysis Projects
                                $20.00 Challenge Individual Report‡ (Report #2) due
   27        Tues      19-Apr   Guest Speaker: Venture Capitalism and the New Venture (Part I)
                                InfoTrac Video: Financing New Ventures with Profiles in Entrepreneurship
                                Readings: Class Handout
   28        Thur      21-Apr   Guest Speaker: Venture Capitalism and the New Venture (Part II)
                                Reading: Ch14-Exit Strategies for Entrepreneurs
   29        Tues      26-Apr   Ethics in Corporate Entrepreneurship
                                Readings: Class Handout
                                $20.00 Challenge project winner announced
                                TCE's
   30        May        TBA     Final Exam
                                Open-book, open-notes--most likely short essay questions (see midterm exam
                                description) covering the entire semester with emphasis on material covered since


† The Feasibility Analysis Project report is due at the time of your oral presentation. You must
submit two (2) hard copies of your report plus a CD that includes both your report and

‡ $20 Challenge Report #1 (Group) & Report #2 (Individual) must include ALL project
owing website:




class for discussion.
                          Introduction to Entrepreneurship
                                    MGTE 320.01
                                     Spring 2005
CLASS     DAY      DATE                              EVENT/ASSIGNMENT
  1       Tues     11-Jan    Introduction to course objectives, activities and requirements
  2       Thur     13-Jan    What is entrepreneurship?
                             Video: http://www.swlearning.com/management/baron/e1e/video/File01.mov
                             Reading1: Ch1: Entrepreneurship: A Field--And An Activity
                             Assignment:  1-page describing "your" definition of an entrepreneur (A1)
                             Exercise: Calculate Entrepreneurship Quotient--print 2 copies, turn in one copy (A1)
                                          http://www.startupcafe.ch/
                                         [Using the website above, go to the StartUp Café & select "Discover" link, then "E2Be Test" link]
                             Reading2: Class Handout--"Introduction: The Nature of Entrepreneurship"
  E2Be Test: Are You an                After
                             Assignment: some thoughtful introspection, select one "myth" from
     Entrepreneur?                        "Reading2"; write a 1-page analysis reflecting on the pro/con of the
                                          myth as it relates to your entrepreneurial mindset. (A2: submit 1-20-
                             Video:  http://www.swlearning.com/management/baron/e1e/video/File03.mov
  3       Tues     18-Jan    The Value of Individual Differences-Part I
                             Video: http://www.swlearning.com/management/baron/e1e/video/File07.mov
                             Readings: Class Handout--Entrepreneurship articles
                             Assignment: InfoTrac Exercise #1, p23--submit written analysis plus article (A3)
                                         Ch1,
  4       Thur     20-Jan    The Value of Individual Differences-Part II
                             Assignment: submit (A2)
  5       Tues     25-Jan    Understanding the Entrepreneurial Process
                             Readings: Ch2-Uncovering Opportunities; Ch3-Cognitive Foundations of Entrepreneurship
                             Assignment: Select an HBS entrepreneur; view profile at http://www.hbs.edu/entrepreneurs
                                         Submit (max 5 PPT)/present analysis of entrepreneur's view of entrepreneurship (A4)
  6       Thur     27-Jan    $20.00 Challenge Project Launch
                             Student Activities presentation; elect company CEOs
                             Assignment: InfoTrac Exercise #2, p48--submit written analysis plus article (A5)
                                         Ch2,
  7       Tues      1-Feb    Financial "Jeopardy"
                             Review: Class Handout--Financial Terminology
                             Reading: Ch6-Financing New Ventures
                             Assignment: InfoTrac Exercise #1, p159--submit written analysis plus article (A6)
                                         Ch6,
  8       Thur      3-Feb    Guest Speaker: "Starting a New Venture" Practicum
                             Video: http://www.swlearning.com/management/baron/e1e/video/File06.mov
                             Readings: Ch9-Marketing in a New Firm
                                         Ch10-Strategy:Planning for Competitive Advantage
  9       Tues      8-Feb    International Entrepreneurship
                             Reading: Class Handout--"Entrepreneurship & Government Policy: An International Perspe
                             Video:      "Experiences in International Entrepreneurship" (UCLA)--WebFile MGTE 320 Class F
                             Assignment: Working in groups of 2, prepare a short (max 6 slides) PowerPoint
 10       Thur     10-Feb                presentation for the class analyzing the current entrepreneurship
                             Guest Speaker: Government & The Entrepreneur
                             Readings: Class Handout--"Barriers to Entrepreneurship: How Government Undermines Economic Opportunity
                             Assignment: Research (be prepared to give oral summary to class) a "current"
 11       Tues     15-Feb                article (not an abstract) pertaining
                             Guest Speakers: Local Entrepreneurto new venture development and
                                                                              Panel
                             Readings: Ch4-Aquiring Essential Information
                                         Ch5-Assembling the Team
                                         Ch5,
                             Assignment: Discussion Questions #1-4, p128--submit written analysis (A10)
 12       Thur     17-Feb    Video: Entrepreneur Feasibility Analysis Interview (view in class)
                             Preparation for SBDC entrepreneur presentations
 13       Tues     22-Feb    SBDC Entrepreneur presentations
14   Thur   24-Feb   SBDC Entrepreneur presentations
15   Tues   1-Mar    $20.00 Challenge Group Report (Report #1) Due
                     SBDC Entrepreneur feasibility project selection & team pairings
                     Midterm Examination Overview
16   Thur   3-Mar    Midterm open-notes--most
                     Open-book,Examination likely short essay questions in a case format covering
                     textbook and article reading assignments, written assignments, videos, guest
                     Mid-semester Break (March 5-13)
trepreneur (A1)
t 2 copies, turn in one copy (A1)

ect "Discover" link, then "E2Be Test" link]
 Entrepreneurship"




nalysis plus article (A3)




ve Foundations of Entrepreneurship
http://www.hbs.edu/entrepreneurs/
neur's view of entrepreneurship (A4)



en analysis plus article (A5)



analysis plus article (A6)




nment Policy: An International Perspective"
ip" (UCLA)--WebFile MGTE 320 Class Folder



vernment Undermines Economic Opportunity"




mit written analysis (A10)
iew in class)
       University of Notre Dame                         Mendoza College of Business                                         6

                                           Introduction to Entrepreneurship
                                                     MGTE 320.01
                                                      Spring 2005
Instructor:            John Fitzmartin                     Office Hours:                      By appointment only
Telephone:             574.631.3810                        Classroom:                         217 DeBartolo
Email:                 fitzmartin.1@nd.edu                 Class Meeting Day/Time:            Tu/Th 0930-1045
Office:                L014D--MCOB

Required Textbook:                 Robert A. Baron & Scott A. Shane, Entrepreneurship: A Process Perspective , (Mason,
                                   Ohio: South-Western, 2005)

Course Objectives:                 1. To provide a basic introduction to entrepreneurship.
                                   2. To develop an understanding of entrepreneurship as a business behavior which may be
                                   observed across a variety of people and in a variety of organizational contexts.
                                   3. To assist students to prusue individual learning goals or career ambitions in the area of
                                   entrepreneurship.

                                   4. To develop skill in the analysis of strategic issues facing entrepreneurs and new
                                   business ventures.
                                   5. To relate theory to practice in entrepreneurship.

Course Description: This course provides an introduction to entrepreneurship, including an understanding of the concept of
entrepreneurship and its historical evolution, the process of creating and evaluating opportunities for new ventures, developing
opportunities into business concepts, the concept of corporate entrepreneurship (intrapreneurship), the skills and resources
required for starting and managing new ventures, the challenges faced by new ventures and how to overcome them, and the
characteristics of an entrepreneur. Guest speakers including entrepreneurs will offer the class personal insights and
experiences involving entrepreneurial ventures.

   Many conventional university courses on entrepreneurship focus on teaching students how to prepare a business plan.
While this can be very useful (and is covered in other courses in the Mendoza College of Business), this course will not require
you to develop a business plan. Rather, you will explore the multifaceted aspects of entrepreneurship by conducting a
feasibility analysis with a "real" entrepreneur selected from a panel presented by the SBDC of South Bend, and through
classroom participation in situational analyses of entrepreneurship. In both the classroom discussions and the feasibility
project, you will focus on the analysis of strategic issues facing the entrepreneur.

Course Format: This course is focused on "active learning"--discussion and application -- rather than the traditional lecture-
regurgitation format. Successful active learning requires a major investment from both students and faculty. You will need to
study the assigned readings before each class, do a fair amount of thinking and writing, and be prepared to contribute to the
class discussion. You should become a partner in the learning environment, which means asking questions, sharing your
reactions, giving feedback to your colleagues and instructor, and staying on top of the workload. I will invest time and energy
to help you attain your goals for the course, and work with you to develop your skills and abilities (more like a coach than a
traditional lecturer). This approach requires more work from all of us, but in the long run the benefits warrant the extra work. I
expect the classroom sessions to be lively and interactive, and they will expose you to the issues/processes entrepreneurs
deal with in the development of new ventures and the adoption and pursuit of goals for their organizations.


Class Schedule: A class schedule (also class ppt and reading materials) is posted in the class folder (WebFile: MGTE
320.01folder). Assignments and deliverable changes will be announced in class and posted. It is the student's responsibility
to be aware of changes. Lack of awareness will not be accepted as an excuse for tardiness, absence, late assignments or
missed appointments. The instructor may also use email (class listserv) to notify students of last minute or uncontrollable
class schedule changes.
       University of Notre Dame                         Mendoza College of Business                                         7

Final Grade Assessment Options

                                                              Minimum
                                                                                                   Maximum Proportion of
Assessment Item                                             Proportion of
                                                                                                        Assessment
                                                            Assessment
Class/Written Assignments                                       10%                                           15%
Class Participation                                             10%                                           15%
Midterm Exam                                                     10%                                          15%
Final Exam                                                       10%                                          15%
Feasibility Analysis Project                                     20%                                          25%
$20 Challenge Project                                            20%                                          25%


Note: Total grade assessment must equal 100%--use increments of 5%.

Grading Scale Guide

                                                                                                Ranges of Numerical Scores
                                   Performance Levels Associated with
    Letter Grade                                                                               Corresponding to Performance
                                   Letter Grades and Numerical Scores
                                                                                                          Levels
         A                                Brilliant or Extraordinary                                       ≥95.0
         A-                                        Excellent                                            ≥90.0<94.9
         B+                                       Impressive                                            ≥86.7<89.9
         B                                           Good                                               ≥83.3<86.6
         B-                                           Fine                                              ≥80.0<83.2
         C+                                      Satisfactory                                           ≥76.6<79.9
         C                                        Acceptable                                            ≥73.3<76.5
         C-                                Marginally Acceptable                                        ≥70.0<73.2
         D                                Marginally Unacceptable                                       ≥60.0<69.9
         F                                          Failure                                                <60.0



In this course you will be given some latitude to choose the weighting of assessment options, within certain boundaries defined
by the instructor, by which you will be graded. The purpose of this freedom is to allow you to tailor the assessment activities to
match your own particular learning needs and objectives---but to do so in such a way as to maintain equality of standards
across the course. You will be required to indicate your chosen assessment options in a "grade contract" (to be provided by
the instructor), which must be submitted at the beginning of the third class (January 18, 2005). Grade assessment selections
are unalterable after this date. Note, there are no such things as "bonus points" or "extra credit" in this course.



Class/Written Assignments: Thought questions from the textbook, journal/internet articles and instructor developed
exercises will form the basis for class/written assignments. All class/written assignments must be submitted at the beginning
of class on the due date as indicated on the class schedule. A late assignment is the same as no assignment. Make sure all
assignments are turned in on or before the due dates. Students may not use email to submit assignments without prior
instructor approval. Assessment criteria will be posted on the "I" drive (class folder). All written assignments must be typed
(12-font, Times New Roman, double-spaced) and include the student's name, date, and assignment number (e.g., A3). More
details will be provided in class by assignment.
        University of Notre Dame                             Mendoza College of Business                                               8

Class Participation: All course sessions involve active classroom discussion based on assigned readings, with a focus on
both theoretical questions and practical implications. You should be prepared both to share your ideas and to listen to and
interpret the issues presented by others. Effective discussion depends on your willingness to take risks in communicating
ideas and to be supportive of and responsive to others.
Regular participation in discussion is expected, and you should carefully prepare the readings/videos for every class session.
You can expect some cold-calling, but for the most part, participation is voluntary and the quality of your contribution counts
more than the quantity. Participation will be evaluated daily and assessed at the end of the semester. Session scores can be
either: 0=absent from class, 3=in attendance, 5=contributes to the class discussion/presentation. Comments that move a
discussion forward in a productive direction are particularly welcome; this requires careful listening as well as the ability to
make conections to the comments of others. For this reason, name cards must be consistently displayed during class, and it
is essential that you attend all course meetings.
  As in the workplace, sick days are an expected commodity. This semester, you will be allowed two (2) sick days at your
discretion, with no penalty (excluding feasibility analysis-related activities). When you sign up for a class, you have made
a personal commitment to be there at the scheduled times. Three or more absences in a semester may result in an
automatic "administrative drop" from the course with a failing grade. Each student is responsible for signing an attendance
sheet before leaving class. Failure to do so will be recorded as an "absence." Tardiness is unacceptable and will be
considered in assessing final grades. Attendance policies differ across classes and across employers. Every professional you
talk with will tell you that showing up consistently and "on time" is a critical component of how you are judged and what you get
out of a learning or work experience.

Examinations: Exams will be given to ensure that you are motivated to understand the entrepreneurial concepts that we will
be discussing. There will be two exams, a midterm and a final, for this class. Exam format may include multiple-choice, true-
false, or essay. Review sessions to discuss the exam format and content will be conducted prior to each exam administration.
Students not sitting for an exam will be assigned a zero grade and only made up at the discretion of the instructor and if the
student provides an official university excuse. Exam content may cover homework assignments, textbook and assigned
readings, class discussions, guest speaker presentations, video cases and/or student projects.

Feasibility Analysis Project: During the semester, students will form teams and be asked to determine the commercial
viability of an entrepreneur's concept or technology by using the concepts and theories of this course (and other business
courses such as marketing, finance, accounting, etc.). The teams will be given a framework with which to examine the project
and they will be asked to present and defend their findings in a written report and oral presentation. The project offers team
members the opportunity to interact "live" with an entrepreneur. The instructor will assign students to the project teams.
Entrepreneurs presenting ideas to the class for consideration will be recommended by Jim Gregar of the Small Business
Development Center (SBDC).

$20.00 Challenge Project: Students will form teams representing several different companies. Each team will identify a
"new" venture to pursue and establish profitably using only a $20 loan from the class. This project, supported by the dean,
student activities and the Gigot Center for Entrepreneurial Studies provides several experential and application components of
entrepreneurship. Additional information will be provided in class.
                                                    This syllabus is subject to change.

Unacknowledged or unauthorized use of the words or ideas of others constitutes plagiarism, which is punishable by automatic failure of the
  assignment and/or automatic failure of the course, depending on the degree and circumstances of the infraction. The University may
impose additional sanctions. Ethics is extremely important for both the company you will work for and for your career. Plagiarism on exam
                                 essays, class written assignments or group projects will not be tolerated.

    The instructor is deeply indebted to Professor David Hayes of the Gigot Center for Entrepreneurial Studies for his assistance and
 contribution to the reorganization of the course material. His invaluable expertise and experience will surely provide the students in this
                                                   course with a rich learning experience.

								
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