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					MEDIA RELEASE

     UNI CEF ANNOUNCES PLANS TO P ROMOTE PROTECTION OF CHILDREN FROM EXPLOITATION
                                           DURING THE WORLD CUP



PRETORIA, 11 May 2010... UNICEF today applauded the efforts of the South African Government to

curtail child labour in the country, but remains concerned about the large numbers of children who may
be at risk, particularly on its borders.


“We must be aware that the widespread use of child labour is undermining progress towards the
attainment of the Millennium Development Goals. Child labour denies children their right to proper
education and is harmful to their mental and physical development,” said UNICEF Representative Aida
Girma, noting that South Africa‟s cities serve as poles of economic opportunity in a context of extreme
inequality, sub-regional poverty, and catastrophic levels of HIV/AIDS.


„While some child labourers such as street children working in the informal economy in border towns of
Musina, are highly visible , others are hidden from view and often become vulnerable to the worst forms
of child labour, such as trafficking and commercial sexual exploitation.‟


Ms. Girma said UNICEF is concerned about the children who may be drawn into harmful forms of work
during the world cup period, attracted by the economic opportunities and the excitement of a major
sporting event such as the World Cup. UNICEF is therefore working in partnership with the
Government of South Africa, civil society and private sector partners to help protect the most vulnerable
children, especially those who are unattended or separated from their caregivers.


Establishment of child friendly spaces
UNICEF and its partners will establish Child Friendly Spaces in four of the FIFA Fan Fests sites in host
cities. These sites will to serve as a safe haven for at risk or unattended children waiting to be reunited
with their parents or care-givers. The Child Friendly Spaces will be launched officially at the Fan Fest
in Soweto on 9 June.




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Training of front-line social workers
To ensure the success of all aspects of the campaign UNICEF, through the Department of Social
Development, is facilitating the training of social service professionals from government and NGO
sectors at nine provincial training sessions. It focuses on emergency procedures and protocols to
respond to children in need of care and protection.


Ultimately, project as a whole will contribute to and help strengthen the country‟s child protection
system as a legacy of the World Cup,” Ms Girma said.


Giving a red card to child exploitation
A national awareness campaign advocating against all forms of child abuse and exploitation will go live
during Child Protection Week, the last week of May. The campaign will include print and electronic
communication material, advertorials and point of purchase materials signage featuring the universal
theme of “Give the Red Card to Child Abuse”. UNICEF partners will assist in distributing the material
among vulnerable communities, children, parents and the tourism industry throughout South Africa.


Code of Conduct
A key partner in the information campaign is Fair Trade in Tourism South Africa (FTTSA) which will
launch of a new project to institutionalize the Tourism Child-Protection Code of Conduct ("the Code") in
South Africa in partnership with UNICEF and the International Labour Organization (ILO), which have
played an advisory role in its development.


FTTSA, in collaboration with key tourism industry stakeholders will also help focus attention on
commercial sexual exploitation of children (CSEC) by distributing material in the tourism sector through
hotels, travel and car rental agencies throughout the country. According to Jennifer Seif, FTTSA
Executive Director, leading hotel groups, car hire companies and other tourism businesses in South
Africa are ready to play their part to protect children at risk of exploitation.




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Community Sports Festivals


Other plans include children‟s and community participation in twenty-one community sport festivals
which form part of the greater UNICEF Sport for Development Programme during the World Cup.
Besides promoting he development of children and young people through sport, the community
festivals will serve as an information conduit on child, protection information, educating youth and
communities on ways to protect themselves from possible exploitation and abuse.


UNICEF‟s child protection actions during the World Cup are conducted in partnership with the
Department of Social Development, Fair Trade in Tourism, Child Welfare South Africa, Childline, the
National Prosecuting Authority, the National Association of Child Care Workers, World Vision, and
TOTAL SA.


                                                   ends


__________________________________________________________________________________
For further information, please contact UNI CEF South Africa :

Media:                 Y vonne Duncan +27 82 561 3979, ydunc an@unicef.org
                       Kate Pawelczyk +27 82 3365565 , kpawelczyk@unicef.org
Child Protection:      Stephen Blight +27 82 561 1426, sblight@unicef.org




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