BMKT 315-01 Fall 2008 e-Business Analysis & Administration Course Roadmap
You will be expected to attend the
t Note: Classes are There is no class textbook but there will be a number of Sept. 15th VEF event (cost $35, may Some classes are dedicated to working on your e-business project and are optional.
e held in AR 312 required readings and some optional readings. be able to get free student pass but I will be there to help you.
s not guaranteed)
C Business Strategy
u 5. Regulatory Environment &
1. Introduction to e-Business 2. Business Models & Strategy 3. Financing a Start-up Venture 7. Business Intelligence
i Technology &
c Operations 4. Internet Tools & Technology 6. Enterprise Systems
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
No class Monday, Sept.
Work on your e- (in lieu of this we will be Work on your e-
Work on your e- Work on your e-
Lecture & Lecture & Business attending the VEF forum Lecture & Lecture & Business
Sept 1st - No Business Lecture & Exercises: Business Lecture & Exercises: No Class Monday, Oct.
Exercises: Exercises: (attendance event on Tuesday, Sept. Exercises: Exercises: (attendance Lecture & Exercises:
Schedule Class due to (attendance Monday, Sept. 29th, (attendance Monday, Oct. 6th, 13th due to the
Thursday, Sept. Monday, Sept. optional) 16th, 5:30 to 7:30 p.m. Thursday, Sept. Monday, Sept. optional) Thursday, Oct. 16th,
Labour Day stat optional) Thursday, 11:30 a.m. To 12:50 optional) Thursday, 11:30 a.m. To 12:50 Thanksgiving Statutory
4th, 8:30 to 9:50 8th 11:30 a.m. Thursday, Sept. at Vancity Theatre at 18th, 8:30 to 9:50 22nd, 11:30 a.m. To Thursday, Oct. 8:30 to 9:50 a.m.
holiday Sept. 25th, 8:30 to p.m. Oct. 2nd, 8:30 to p.m. Holiday
a.m. To 12:50 p.m. 11th, 8:30 to 9:50 1181 Seymour Street (at a.m. 12:50 p.m. 9th, 8:30 to 9:50
9:50 a.m. 9:50 a.m.
a.m. Davie). Cost is $35. See a.m.
www.vef.org for event
Google's Blogger, Knol and Start-up Business Spreadsheet Amazon Affiliate Program, RSS &
Interactive Business Planner PayPal (tax and shipping) XML Google Analytics
Google Docs, WordPress (MS Excel) Paypal transactions, XML & HTML
Assessment VC Pitch Proposal (worth 10%) due at Wikipedia Style Article (worth 15%)
e-portfolio (worth 15%) due by 11:59 p.m.
the beginning of our Sept. 18th class due by the beginning of our Sept. 29th
On Oct. 16th
(bring hard copy) class (bring hard copy) and also
submit URL online (submission form
You will be creating a real-life e-business venture as your main project. Although the project is done individually you will be put in You will be creating a personal career e-portfolio using Google's Blogger tool (or another tool) where
"incubator" teams that will provide feedback on your ideas. Be sure to pick a topic you are passionate about and could potentially You will learn how to use 20+ tools to help develop your e-business you can showcase the work you have done at Capilano University and elsewhere. This can help you
keep going with as a viable business venture after the end of semester. maintain a positive online reputation & help with job hunting.
8. Operations Management
9. Marketing Strategy 10. e-Marketing Tactics 11. Midterm 12. Venture Capital Forum: 13. Venture Capital Forum Finals: Top 5
Week 8 Week 9 Week 10 Week 11 Week 12 Week 13
Venture Capital Forum Finals: Monday, Nov.
24th, 11:30 a.m. to 12:50 p.m. Top 5 Students
(from the Nov. 20th Venture Capital Forum
results) advance to the final stage and present a
Midterm (worth 30%): 5-minute elevator pitch. 1st place receives a
Monday, Nov. 10th, 11:30 a.m. to 10% bonus, 2nd place receives a 6% bonus and Course Wrap Up:
12:50 p.m. Venture Capital Forum: Thursday,
Work on your e- Return Midterms Work on your e- 3rd place receives a 3% bonus to their course Thursday, Nov. 27th,
Lecture & Exercises: Lecture & Exercises: Work on your e-Business Midterm will be worth 30%. It is and Review Nov. 20th, 8:30 to 9:50 a.m., 100
No Class on Thursday, Lecture & Exercises: Business (attendance Business (attendance grade. Individuals that are part of the top 3 8:30 to 9:50 a.m., final
Monday, Oct. 20th, Monday, Oct. 27th, (attendance optional) open book. You can bring in any Thursday, Nov. second pitches & business plan
Oct. 23rd, (you can work Monday, Nov. 3rd, 11:30 optional) Thursday, optional) Monday, Nov. presentation members' incubators also receive results / grades, peer
11:30 a.m. To 12:50 11:30 a.m. To 12:50 Thursday, Oct. 30th, summary handout. You need to also
on your e-business) a.m. To 12:50 p.m. Nov. 6th, 8:30 to 9:50 of the course readings, your notes, 13th, 8:30 to 9:50 17th, 11:30 to 12:50 bonus marks (3% for the incubator that assessment (incubator),
p.m. p.m. 8:30 to 9:50 a.m. other articles, etc. I will provide a.m. submit your 100 second pitch as a
a.m. p.m. launched the 1st place student, 2% for the course and instructor
you with a case study and you will YouTube presentation.
incubator that launched the 2nd place student feedback.
have to prepare slides for an and 1% for the incubator that launched the 3rd
elevator pitch targeted at place student... bonuses are cumulative so if
potential investors outlining how one incubator launched all top three placings,
you would effectively launch the students in that incubator would all get a 6%
business outlined in the case bonus, subject to positive peer evaluations)
Google AdWords, Commission Junction
Supply Chain Beer Game Quia Online Survey Affiliate Programs, Yahoo Keyword
Midterm (worth 30%) held on Monday, Nov. 100-Second Pitch to Venture Capitalist (worth 30%) Potential Bonus of up to 10% for top individual pitch and up to 6%
10th from 11:30 a.m. to 12:45 p.m. held on Thursday, Nov. 20th from 8:30 to 9:50 a.m. bonus for best incubator team