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Venture Capital Presentation

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					                BMKT 315-01 Fall 2008 e-Business Analysis & Administration Course Roadmap
N
o
                                                                                                                                                        You will be expected to attend the
t   Note: Classes are                               There is no class textbook but there will be a number of                                           Sept. 15th VEF event (cost $35, may                                Some classes are dedicated to working on your e-business project and are optional.
e   held in AR 312                                      required readings and some optional readings.                                                  be able to get free student pass but                                                           I will be there to help you.
s                                                                                                                                                                 not guaranteed)

C   Business Strategy
u                                                                                                                                                                                                       5. Regulatory Environment &
                          1. Introduction to e-Business        2. Business Models & Strategy             3. Financing a Start-up Venture                                                                                                                                                              7. Business Intelligence
r                                                                                                                                                                                                                Localization
r
i   Technology &
c   Operations                                                                                                                                            4. Internet Tools & Technology                                                                  6. Enterprise Systems
u
l
    Marketing
u
m
                                     Week 1                                Week 2                                      Week 3                                         Week 4                                       Week 5                                        Week 6                                       Week 7




                                                                                                    No class Monday, Sept.
                                                                                                    15th
                                                                               Work on your e-      (in lieu of this we will be                                                                                                                                         Work on your e-
                                                                                                                                                                             Work on your e-                               Work on your e-
                                          Lecture &           Lecture &        Business             attending the VEF forum       Lecture &            Lecture &                                                                                                        Business
                        Sept 1st - No                                                                                                                                        Business              Lecture & Exercises:    Business              Lecture & Exercises:                       No Class Monday, Oct.
                                          Exercises:          Exercises:       (attendance          event on Tuesday, Sept.       Exercises:           Exercises:                                                                                                       (attendance                                Lecture & Exercises:
         Schedule       Class due to                                                                                                                                         (attendance           Monday, Sept. 29th,     (attendance           Monday, Oct. 6th,                          13th due to the
                                          Thursday, Sept.     Monday, Sept.    optional)            16th, 5:30 to 7:30 p.m.       Thursday, Sept.      Monday, Sept.                                                                                                    optional)                                  Thursday, Oct. 16th,
                        Labour Day stat                                                                                                                                      optional) Thursday,   11:30 a.m. To 12:50     optional) Thursday,   11:30 a.m. To 12:50                        Thanksgiving Statutory
                                          4th, 8:30 to 9:50   8th 11:30 a.m.   Thursday, Sept.      at Vancity Theatre at         18th, 8:30 to 9:50   22nd, 11:30 a.m. To                                                                                              Thursday, Oct.                             8:30 to 9:50 a.m.
                        holiday                                                                                                                                              Sept. 25th, 8:30 to   p.m.                    Oct. 2nd, 8:30 to     p.m.                                       Holiday
                                          a.m.                To 12:50 p.m.    11th, 8:30 to 9:50   1181 Seymour Street (at       a.m.                 12:50 p.m.                                                                                                       9th, 8:30 to 9:50
                                                                                                                                                                             9:50 a.m.                                     9:50 a.m.
                                                                               a.m.                 Davie). Cost is $35. See                                                                                                                                            a.m.
                                                                                                    www.vef.org for event
                                                                                                    details.




    Tools Covered
                           Google's Blogger, Knol and                                                    Start-up Business Spreadsheet                  Amazon Affiliate Program, RSS &
                                                                Interactive Business Planner                                                                                                              PayPal (tax and shipping)                                XML                                    Google Analytics
                            Google Docs, WordPress                                                                 (MS Excel)                           Paypal transactions, XML & HTML

    Assessment                                                                                       VC Pitch Proposal (worth 10%) due at                                                           Wikipedia Style Article (worth 15%)
                                                                                                                                                                                                                                                                                            e-portfolio (worth 15%) due by 11:59 p.m.
                                                                                                     the beginning of our Sept. 18th class                                                         due by the beginning of our Sept. 29th
                                                                                                                                                                                                                                                                                                           On Oct. 16th
                                                                                                               (bring hard copy)                                                                      class (bring hard copy) and also
                                                                                                                                                                                                    submit URL online (submission form
 You will be creating a real-life e-business venture as your main project. Although the project is done individually you will be put in                                                                                        You will be creating a personal career e-portfolio using Google's Blogger tool (or another tool) where
 "incubator" teams that will provide feedback on your ideas. Be sure to pick a topic you are passionate about and could potentially                 You will learn how to use 20+ tools to help develop your e-business        you can showcase the work you have done at Capilano University and elsewhere. This can help you
                                 keep going with as a viable business venture after the end of semester.                                                                                                                                           maintain a positive online reputation & help with job hunting.




         8. Operations Management


                                                              9. Marketing Strategy                          10. e-Marketing Tactics                                 11. Midterm                                      12. Venture Capital Forum:                                  13. Venture Capital Forum Finals: Top 5

                       Week 8                                        Week 9                                          Week 10                                           Week 11                                                  Week 12                                                            Week 13

                                                                                                                                                                                                                                                                 Venture Capital Forum Finals: Monday, Nov.
                                                                                                                                                                                                                                                                 24th, 11:30 a.m. to 12:50 p.m. Top 5 Students
                                                                                                                                                                                                                                                                 (from the Nov. 20th Venture Capital Forum
                                                                                                                                                                                                                                                                 results) advance to the final stage and present a
                                                                                                                                                Midterm (worth 30%):                                                                                             5-minute elevator pitch. 1st place receives a
                                                                                                                                                Monday, Nov. 10th, 11:30 a.m. to                                                                                 10% bonus, 2nd place receives a 6% bonus and        Course Wrap Up:
                                                                                                                                                12:50 p.m.                                                                     Venture Capital Forum: Thursday,
                                                                                                                         Work on your e-                                            Return Midterms Work on your e-                                              3rd place receives a 3% bonus to their course       Thursday, Nov. 27th,
Lecture & Exercises:                              Lecture & Exercises:   Work on your e-Business                                                Midterm will be worth 30%. It is and Review                                    Nov. 20th, 8:30 to 9:50 a.m., 100
                         No Class on Thursday,                                                   Lecture & Exercises:    Business (attendance                                                          Business (attendance                                      grade. Individuals that are part of the top 3       8:30 to 9:50 a.m., final
Monday, Oct. 20th,                                Monday, Oct. 27th,     (attendance optional)                                                  open book. You can bring in any Thursday, Nov.                                  second pitches & business plan
                         Oct. 23rd, (you can work                                                Monday, Nov. 3rd, 11:30 optional) Thursday,                                                           optional) Monday, Nov.                                    presentation members' incubators also receive       results / grades, peer
11:30 a.m. To 12:50                               11:30 a.m. To 12:50    Thursday, Oct. 30th,                                                                                                                                 summary handout. You need to also
                         on your e-business)                                                     a.m. To 12:50 p.m.      Nov. 6th, 8:30 to 9:50 of the course readings, your notes, 13th, 8:30 to 9:50 17th, 11:30 to 12:50                                      bonus marks (3% for the incubator that              assessment (incubator),
p.m.                                              p.m.                   8:30 to 9:50 a.m.                                                      other articles, etc. I will provide a.m.                                       submit your 100 second pitch as a
                                                                                                                         a.m.                                                                          p.m.                                                      launched the 1st place student, 2% for the          course and instructor
                                                                                                                                                you with a case study and you will                                                  YouTube presentation.
                                                                                                                                                                                                                                                                 incubator that launched the 2nd place student       feedback.
                                                                                                                                                have to prepare slides for an                                                                                    and 1% for the incubator that launched the 3rd
                                                                                                                                                elevator pitch targeted at                                                                                       place student... bonuses are cumulative so if
                                                                                                                                                potential investors outlining how                                                                                one incubator launched all top three placings,
                                                                                                                                                you would effectively launch the                                                                                 students in that incubator would all get a 6%
                                                                                                                                                business outlined in the case                                                                                    bonus, subject to positive peer evaluations)
                                                                                                                                                study.
                                                                                                    Google AdWords, Commission Junction
           Supply Chain Beer Game                              Quia Online Survey                     Affiliate Programs, Yahoo Keyword
                                                                                                                 Estimator Tool

                                                                                                                                                    Midterm (worth 30%) held on Monday, Nov.             100-Second Pitch to Venture Capitalist (worth 30%)         Potential Bonus of up to 10% for top individual pitch and up to 6%
                                                                                                                                                        10th from 11:30 a.m. to 12:45 p.m.               held on Thursday, Nov. 20th from 8:30 to 9:50 a.m.                          bonus for best incubator team

				
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