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Cable Management for Home Entertainment Systems - DOC

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					                                                   FOR IMMEDIATE RELEASE
                                                           ISE Booth #M110


Contact: Daniel O’Connell, Griffin Public Relations
                                   & Marketing
                                   (212) 481-3456 Ext. 12
                                   Doconnell@griffinpr.com


     MIDDLE ATLANTIC PRODUCTS CONTINUES TO REDEFINE
 PERFORMANCE VALUE IN SLIDE OUT & ROTATING SHELVING WITH
              DEBUTS OF ASR SERIES AT ISE 2007

New series of slide out, rotating shelving systems for custom cabinet and in-wall
               installation set to redefine quality and functionality

                                  AMSTERDAM, 30 January, 2007 — Expanding
                                  on its successful ASR-HD Series shelving system
                                  for medium-sized home entertainment
                                  applications, Middle Atlantic Products today
                                  unveiled its new ASR Series Slide Out &
                                  Rotating Shelving System at ISE 2007. Ideal for
                                  housing smaller AV systems behind closed
                                  cabinet doors in cabinetry, custom millwork and
                                  home entertainment centers, the new ASR Series
                                  Slide Out & Rotating Shelving System features
                                  much of the same functionality as the ASR-HD
Series, but in a slimmer profile with a more economical price point.

The new ASR Series Slide Out & Rotating Shelving System is designed to
provide custom residential integrators and their customers with a professional-
grade, quick-to-install mounting solution for smaller entertainment systems. The
new ASR Series can pull out and rotate up to 360° affording installers easy access
to rear equipment connections. A functional alternative to hi-fi furniture, the
new ASR Series is available in a varying selection of heights, widths, number of
shelves and weight capacities to accommodate a wide range of architectural
requirements for many different residential system installations.
“The new ASR Series provides integrators and their customers with a high-
quality yet economical solution for custom home installations where space is at a
premium,” says Stephen Fried, Manager of International Sales, Middle Atlantic
Products. “Between the ASR and ASR-HD Series, Middle Atlantic Products
customers now have a comprehensive selection of innovative and versatile home
entertainment shelving systems to choose from for in-wall and cabinet
applications.”

The new ASR Series Slide Out & Rotating Shelving System can support up to 250
lbs. and can be customized with up to seven shelves or six adjustable shelves.
The ASR Series features a knock down design to simplify shipping and includes
integrated cable tie-points that accept included wire ties and Velcro for easier
cable management.

For more information on the ASR and ASR-HD Series shelving systems, visit
booth #M110 during Integrated Systems Europe in Amsterdam, or
MiddleAtlantic.com

About Middle Atlantic Products:
Middle Atlantic Products, Inc. is headquartered in Fairfield, New Jersey (U.S.A.)
and is an ISO 9001:2000-registered leading manufacturer of state-of-the-art steel
enclosure systems for a wide range of applications, including the custom
residential, commercial audio video installation, broadcast, security, post
production, structured cabling and premise wiring markets. For over 25 years
the company has been dedicated to the proposition that the enclosure system is
as important as the equipment it protects. Middle Atlantic Products incorporates
application-driven engineering into every system it designs in order to meet the
individualized requirements of the broadest range of installers.

To request a catalog of Middle Atlantic Products full line of equipment and
accessories, visit middleatlantic.com or contact the following distributors: RGB
Communications, LTD in the U.K.; Comm-Tec GmbH in Germany, France,
Italy, Spain, Austria, Eastern Europe; Van Oostvoorn V.O.F. in Holland,
Belgium, Luxembourg; and Special-Elektronik AB in Sweden.

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