Noodles and Company Franchise - PDF

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					                                                                                                                             86. Go Roma,
                                                                                                                             Warrenville, Ill.
                                                                                                                             Last year: 54
                                                                                                                             It’s not often that one can enjoy
                                                                                                                             traditional Italian cuisine for $10.99
                                                                                                                             or less, but that is the highest price to
                                                                                                                             be found on Go Roma’s comfort-food
                                                                                                                             menu. Selected by Nation’s Restaurant
                                                                                                                             News as a 2007 “Hot Concept,” the
                                                                                                                             brand has eight units, all but one of
                                                                                                                             which are in Illinois.

                                                                                                                                     87. Mama Fu’s Asian House, Atlanta
                                                                   Noodles & Company’s Whole Grain Tuscan Fettuccini with Chicken    Asian/Asian fusion • Last year:
                                                                                                                                     unranked, 2006: 64
     81. Fatburger, Santa Monica, Calif.               85. New York Burger Co., New York City                                        In 2008 Murphy Adams Restaurant
     Burger/steak/BBQ • Last year: 66                  Burger/steak/BBQ • Last year: unranked                                 Group acquired the Mama Fu’s Asian House
     Fatburger expanded into Western Canada,           Opened in 2004, this chain has made a                                  concept from Raving Brands, began delivery
     Nebraska and Miami as part of a plan to open      mission of offering traditional burger, fry and                        service and online ordering at select locations
     20 to 30 new stores in 2008. It also announced    onion ring cuisine without the typical quick-                          and launched a new redesigned logo, menu
     a new green program to move toward the            serve atmosphere. The company, whose menu                              and interior décor package to reposition
     use of recycled materials as opposed to foam.     has been called an inspiration to the burger                           the brand for further success. The group
     Fatburger opened a location in Chase Field,       industry, launched its franchising program                             will begin selling franchise agreements in
     the home of the Arizona Diamondbacks, that        late last year.                                                        December 2008.
     helped increased awareness of the brand.

     82. Grand Traverse Pie Company,                        The Top Movers & Shakers in the Dessert/Beverage/Yogurt Category
     Traverse City, Mich.
     Bakery/café • Last year: unranked                   Sweet 16

     Grand Traverse Pie Company was recognized
     as one of the “Michigan 50 Companies To                          hile these “Sweet 16” brands set themselves apart in the dessert/beverage/yogurt
     Watch,” an awards program sponsored by                           category, they don’t meet all the criteria of a fast casual restaurant. This list notes
     the nonprofit Edward Lowe Foundation. In                         the concepts that stand out for their quality products, as well as for an upscale
     2008 GTPC had $12 million in gross sales, an        dining experience. With most of them being new mentions in the Top 100 issue, this category
     economic impact of more than $25 million in         increasingly is attracting more attention.
     Michigan, and employed 400 people.                       These brands, listed alphabetically rather than by rank, do more than hand a soft-serve
                                                         cone through a window. They draw customers inside for the atmosphere, as well as for the
     83. The Habit Burger Grill,                         indulgent treats.
     Santa Barbara, Calif.
     Burger/steak/BBQ • Last year: 81                                             Amy’s Ice Cream
     What began as a hamburger stand in 1969                       Bittersweet: The Chocolate Café
     is now a 20-unit brand, recognizable for                                  Coldstone Creamery
     its signature “charburger” and quality                                              FreshBerry
     ingredients. With a new president and CEO                                        Jamba Juice
     taking the lead this past June, the California-       J.P. Licks Homemade Ice Cream Café
     based chain hopes to build on its motto,                     Kilwin’s Chocolates & Ice Cream
     “There’s no substitute for quality.”                                  MaggieMoo’s Ice Cream
                                                                             Marble Slab Creamery
     84. Village Burger Bar, Dallas                                       Melt Café and Gelato Bar
     Burger/steak/BBQ • Last year: 99                                                      Paciugo
     The single-location “uptown twist on the                                             Pinkberry
     burger joint” features a built-to-order burger                           Planet Smoothie Café
     menu and three varieties of french fries (even                                    Red Mango
     sweet potato!), as well as a swanky drink menu                                         Yovana
     including everything from Italian coffees and                     Zack’s Famous Frozen Yogurt
     herbal teas to cocktails, beer and wine.

15      FAST CASUAL   /   December 2008 January 2009

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