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					Statewide Policy Campaigns
 to Promote Adult Learning
    CAEL 2007 International Conference
           November 8, 2007
        Statewide Policy Campaigns


 Luke Dowden, Director, Center for
  Learning Assistance, Bossier Parish
  Community College, Louisiana
 Jim Purcell, Associate vice Chancellor for
  Strategic Planning and Analysis, Oklahoma
  State Regents for Higher Education
 Amy J. Pikalek, Director of
  Communications and Marketing, University
  of Wisconsin-Extension Continuing
  Education, Outreach and E-Learning
                                          2
               CALL
Continuum For All Louisiana Learners




       CAEL Presentation – Luke Dowden
              November 8, 2007           3
        CALL
        Continuum for All Louisiana Learners




Innovative Partnership




                                               4
                                   CALL
                     An Innovative Partnership
           Institutions
                  Bossier Parish Community College (BPCC)
                  Northwestern State University (NSU)
          Coordinating Partner
                  Consortium for Education, Research, and
                  Technology of North Louisiana (CERT)
           Agency/Organization
                  Board of Regents (BOR)
                  Southern Regional Education Board (SREB)


CALL
Continuum for All Louisiana Learners                         5
            CALL
Continuum For All Louisiana Learners



   Answering Louisiana’s
   Educational Attainment
         Challenge

                                   6
              CALL addresses educational
                    attainment challenges

               Institutions target 3 distinct groups of
                 adults

                  high school graduates with no previous
                   college experience

                  who attended college but stopped short
                   of earning a degree, and

                  have a college degree and want
                   additional credentials for career
CALL               advancement.
Continuum for All Louisiana Learners                        7
               Louisiana Adult Learning
               Task Force Conclusions

           Cannot achieve economic and quality
           of life benefits without

            addressing the mismatch between
           occupations in demand and worker
           training.

      significant improvement in the
           
     education attainment levels of the adult
CALL population
                                                 8
Continuum for All Louisiana Learners
    Highest Educational Attainment of Population
             25 Years and Older in 2005
    20
                                        17.2
                                                   16.1


                                                             13.4



                                                                         10.0
%   10                                                                            9.0

         7.0       7.0                                                                     7.1

                             5.0




    0
               Associate's                      Bachelor's              Graduate or Professional


                                   US           South               Louisiana


                                                                                               9
                                               Source: US Census data: American Community Survey, 2005
         Louisiana High School Graduates and
               Post-Katrina Projections




                                                       47,548

                                                                46,776

                                                                         46,473
                                              46,419
                                     46,488
49,000




                                                                                  46,334

                                                                                           45,589
                            44,915




                                                                                                     44,373
47,000             44,023
          43,770




45,000




                                                                                                              41,220

                                                                                                                        41,800

                                                                                                                                 41,500
                                     Katrina/Rita
                                                                         }




                                                                                                                                          41,000

                                                                                                                                                   40,800
43,000                                 Impact




                                                                                                                                                            39,700
41,000




                                                                                                                                                                     38,600
39,000
                                        Actual                                                                         Projected
37,000

35,000
          1995



                              1997



                                              1999



                                                                2001



                                                                                  2003



                                                                                                    2005



                                                                                                                       2007



                                                                                                                                          2009



                                                                                                                                                            2011
                                     Source: Projection of Total Number of Louisiana High School Graduates
                                                                                                  10
                   for School Years 2006-2007 TO 2011-2012; Education Estimating Conference, January 2007
               Adult Learning Demand
                in Northern Louisiana

              That suggests a potential market
                of…
              600,000 adults with some
               college and/or no
               bachelor’s degree
              800,000 adults with h.s.
               diploma but no college
CALL
Continuum for All Louisiana Learners             11
                Adult Learning Demand
                 in Northern Louisiana

            BOR commissioned a study by The
              Aslanian Group, leading adult market
              research firm

               Better define and understand the
                market and adult learner
                needs/interests
               What kinds of programming are
                needed, how to reach adults and other
                adult learner factors

CALL           The “bottom line” – the right
                programming and services and an
Continuum for All Louisiana Learners                    12
                Adult Learning Demand
                 in Northern Louisiana

        Report confirmed that adults with some
         college:
           62% surveyed preferred 100% online courses
           80% gave accelerated programs a 4 or 5 rating
            on a 1 to 5 scale.
           Learn about a college from these sources in
            rank order:
              TV ads, College website, Internet search
               engine, direct mail, and radio ads.

CALL
Continuum for All Louisiana Learners                    13
How did Louisiana Campuses
   respond to the CALL?

They Became Audible-Ready: Ready to
Change When the Situation Demands It!
          Ken Blanchard and Don Shula




                                    14
                   Adult-Friendly
           Academic Programs and Services

         Designed 3 “Fast-track” accelerated 100%
          online degree programs (2 AAS and 1
          BGS)
         Incorporated new Prior Learning
          Assessment Opportunities (portfolio,
          CLEP/DSST, challenge exams)
         Coordinated specialized services for
          adults (Pre-Advising, Online Tutoring, etc.)

CALL
Continuum for All Louisiana Learners                15
                           CALL Courses
                          Special Features

            Prescribed AAS degree plans
            4 & 8 week online classes
            2 courses every 4 weeks in AAS plans
            Quality Matters designed courses
            20 students per class limit
            Teaching Assistants in all CALL
             courses in AAS courses


CALL
Continuum for All Louisiana Learners                16
             Adult Learner Focused Institution
                    (ALFI) Approaches

            Campus-wide Prior Learning
             Assessment Matrix at BPCC
            National Testing Site
                ACT Center now offers CLEP and DSST
            Portfolio Assessment Options
                Developed Portfolio Assessment policy
                Must enroll in non-credit portfolio course
                 at BPCC and credit course at NSU
                Must submit a portfolio using iWebfolio

CALL
Continuum for All Louisiana Learners                          17
                     BPCC Specialized
                 Student Services for Adults
         Student Services Division participated in
          an intensive online student service audit
          with Western Commission on Educational
          Telecommunications
         Targeted Services Implemented:
            Pre-Advising and Academic Planning
            CALL Financial Aid Advisor
            Online BPCC Bookstore
            Online Tutoring through Smarthinking

CALL
Continuum for All Louisiana Learners              18
             Changing the Campus Culture to
                 Serve Adult Learners

        Necessary Changes Throughout Institution
         Policy and Practice

         Admissions Requirements for these
          programs
         Pre-Advising

         Registration/Enrollment

         Marketing



CALL
Continuum for All Louisiana Learners          19
             Changing the Campus Culture to
                 Serve Adult Learners

        BPCC Foundation Scholarships
        • 10 scholarships

        • $250 per semester

        • Provided to students with no financial aid


        Third Party Financial Aid
        • Deferred Payment for Students Receiving
          Corporate Tuition Reimbursement
CALL
Continuum for All Louisiana Learners             20
                    Integrated
                    Marketing
                    Campaign

CALL
Continuum for All Louisiana Learners   21
22
23
24
                       Billboard Campaign
        June 15 to August 15

           51 Billboards along I-49 and other
            highways in 9 parishes
           Variation on the push card theme
           Grab attention (quickly!)
           Get adult learners to the Web site



CALL
Continuum for All Louisiana Learners             25
Billboard Campaign




                     26
                       Television Campaign
         June 1 to August 15 on Shreveport/Bossier City
           Network Affiliate Stations
             483 30-second spots promoting CALL for adult
             learners, degree completion, “fast-track”
             programming, etc
            Schedule for spots includes
                The NBA Finals
                Grey’s Anatomy
                The David Letterman Show
                The Tonight Show
                The PGA Championship

CALL
Continuum for All Louisiana Learners                      27
                      Newspaper Campaign
         Various area Newspapers June 1 to August 15 including

            Natchitoches Times (Natchitoches)
            Enterprise/Progress (Mansfield/DeSoto)
            Coushatta Citizen (Red River)
            Bienville Democrat (Bienville)
            Haynesville News (Claiborne)
            Springhill Press (Webster)
            Winn Parish Enterprise (Winn)
            Caddo Citizen (Vivian/North Caddo)
            Sabine Index (Sabine)
            Jena Times (LaSalle)
            The Real Views (???)
            Various free weekly “shoppers”


CALL
Continuum for All Louisiana Learners                        28
29
                            Radio Campaign
         30 Second Radio spots running between 5a and
           midnight Saturday through Wednesday

           Natchitoches, Red River
               KSBH- FM
               KCIL- FM
           Natchitoches, Sabine, Red River, Winn
               KWLV – FM
               KTEZ – FM
               KZBL – FM
               KDBH – FM
               KVCL - FM

CALL
Continuum for All Louisiana Learners                    30
               The Results . . . . .

       Overall Campus Impact
Institution    Inquiries   Application     Students
                                s         Unduplicat
                                              ed
BPCC             746             152            116
NSU              687             227            147
TOTAL           1433             379            263

               CALL Programs
        Institution    Application      Students
                            s          Unduplicat
                                           ed
        BPCC               75             63
        NSU                227            89
        TOTAL              302            152

                                                       31
                           Special Thanks
        See The Chronicles of CALL
          at www.bpcc.edu/call for
         complete list of teams and
         support persons as well as
          a timeline of events and
              accomplishments.


CALL
Continuum for All Louisiana Learners        32
               CALL
               Continuum for All Louisiana Learners




         CALL 2007-2008
           New Partners
                LSUE
     McNeese State University
 Southeastern Louisiana University
The University of Louisiana at Monroe

          New Programs
  Associate & Bachelor Fast-Track
     Hybrid & Online Courses
                                                      33
BPCC’s CALL Program on Display

      Article in WCET       Commission on
       Publication to         Accelerated
       4,000 members          Programs National
       focusing on            Conference,
       student services       November 6-7, Paper
       audit, October         Presentation – Luke
       2007                   Dowden




                                                34
BPCC’s CALL Program on Display
      International           Aslanian Group
       Council on Adult &       Marketing to Adult
       Experiential             and Graduate
       Learning                 Students,
       Conference,              November 29-30,
       November 8-10,           Presentation and
       Luke Dowden &            Focus Group –
       Paul Weaver              Luke Dowden
      WCET                    E-Learning 2008
       International            National
       Conference,              Conference
       November 7 – 10,        Track our progress
       Poster                   at                 35
 Bachelor of Science in
Organizational Leadership
     Jim Purcell, Associate Vice Chancellor
  Oklahoma State Regents for Higher Education
                    State Per Capita Personal Income v. Share of Adult
                                                                  OK05
                                                                 OK00
                    Population with Bachelor's Degree or Higher (2005)
                    $38,000
                                                                                                    Oklahoma moved from 46thDC

                                   No state with a low                                              to 42 nd in the rankings of
                    $36,000          proportion of
                                   Bachelor’s degrees
                                                                                                    the percentage of adults
                                                                                                    with a bachelor’s degree.
                                                                                                       CT
                    $34,000
                                  has a high per capita
                                        income.
                    $32,000                                                                             NJ

                                                                                                         MD
Per Capita Income




                                                                                                                   MA
                    $30,000                                                                        VA
                                                                                           NY NH
                    $28,000                                              DE
                                                                                RI     MN
                                                                                     CA
                                                                        AK                                    CO
                    $26,000                                                           WA
                                                NV                       HI      IL
                                                                WI PA
                                                           MI
                                                                        GA OR
                                                                                               VT                       No state with a high
                                                      WY
                    $24,000                               IA     FL
                                                                  ME                                                       proportion of
                                                      OH
                                                              NC AZ
                                                 IN
                                                    TN    MO     ND NE KS                                               Bachelor’s degrees
                    $22,000
                                       KY
                                                 AL         SD TX MT                                                    has a low per capita
                                                       SC
                    $20,000                          OK ID    NM      UT                                                      income.
                                 WV             LA
                                           AR
                    $18,000
                                      MS

                    $16,000
                           15%              20%             25%                      30%                     35%            40%          45%        50%

                                                  Percentage of Adult Population with a Bachelor's Degree or Higher
Source: U.S. Census Bureau, ACS 2005                                                                                                           37
State Population Age 25 Years and Older
 with Bachelor’s Degree or Higher, 2005


       23.3
              23.2
                             23.8
                                      23.3
               35.5
                      28.2    24.0

              25.1      22.4 18.9        23.0

                      25.1
                               20.6




                                                38
Some College – No 4-year Degree




                            39
State Per Capita Income, 2005




                            40
            Associate and Bachelor's Degrees Conferred
26,000

                Since 2000-01, a total of 4,668
24,000      additional degrees (+24.5%) have been
              awarded across the State System.                             781

                                                               1,031      1,031
22,000
                                                     1,163     1,163      1,163


20,000                                  1,103        1,103     1,103      1,103

                           590          590           590       590        590


18,000



16,000
             19,021       19,021       19,021       19,021    19,021      19,021


14,000



12,000
             2000-01     2001-02      2002-03       2003-04   2004-05   2005-2006




         Enrollment during this same time period only increased 10%.
                                                                                                                                                                       -10.0%
                                                                                                                                                                                             10.0%
                                                                                                                                                                                                     20.0%
                                                                                                                                                                                                             30.0%
                                                                                                                                                                                                                     40.0%
                                                                                                                                                                                                                              50.0%
                                                                                                                                                                                                                                      60.0%
                                                                                                                                                                                                                                                                70.0%
                                                                                                                                                                                                                                                                                            80.0%




                                                                                                                                                                                   0.0%
                                                                                                                                                                      Georgia
                                                                                                                                                                     Kentucky
                                                                                                                                                                       Arizona
                                                                                                                                                                         Texas
                                                                                                                                                                    Minnesota
                                                                                                                                                                                                                                                                           68.1%




                                                                                                                                                                       Nevada
                                                                                                                                                                     Arkansas
                                                                                                                                                                North Carolina
                                                                                                                                                                          Idaho
                                                                                                                                                                    Oklahoma
                                                                                                                                                                     Maryland


                                                                                                                                                                                                                      32.1%
                                                                                                                                                                      Missouri
                                                                                                                                                                  New Jersey
                                                                                                                                                                 West Virginia
                                                                                                                                                                        Florida
                                                                                                                                                                       Indiana
                                                                                                                                                                     Wyoming
                                                                                                                                                                   Mississippi
                                                                                                                                                                     Colorado
                                                                                                                                                                       Virginia
                                                                                                                                                                           Utah
                                                                                                                                                                       Oregon
                                                                                                                                                                     Michigan
                                                                                                                                                                            Iowa
                                                                                                                                                                 United States
                                                                                                                                                                  New Mexico
                                                                                                                                                                                                             22.1%




                                                                                                                                                                      Montana
                                                                                                                                                                    Wisconsin
                                                                                                                                                                Massachusetts
                                                                                                                                                                    California
                                                                                                                                                                  Washington
                                                                                                                                                                South Carolina
                                                                                                                                                                   Tennessee
                                                                                                                                                                         Maine
                                                                                                                                                                                                                                          Oklahoma ranks 10th




                                                                                                                                                                 Pennsylvania
                                                                                                                                                                      Alabama
                                                                                                                                                                  Connecticut
                                                                                                                                                                           Ohio
                                                                                                                                                                     Nebraska
                                                                                                                                                                 South Dakota
                                                                                                                                                                      Vermont
                                                                                                                                                                              DC
                                                                                                                                                                       Kansas
SOURCE: U.S. Department of Education, National Center for Education Statistics, Integrated Postsecondary Education Data System (IPEDS), "Completions" survey.




                                                                                                                                                                     Delaware
                                                                                                                                                                        Illinois
                                                                                                                                                                                                                                                                         Growth in Associate Degrees Awarded by Public
                                                                                                                                                                                                                                                                        Institutions by State from 1999-2000 to 2004-2005




                                                                                                                                                                             New
                                                                                                                                                                        Alaska
                                                                                                                                                                    New York
                                                                                                                                                                        Hawaii
                                                                                                                                                                  42




                                                                                                                                                                    Louisiana
                                                                                                                                                                 North Dakota
                                                                                                                                                                 Rhode Island
                                                                                                                                                                                          -6.6%
                                                                                                                                                                -30.0%
                                                                                                                                                                         -20.0%
                                                                                                                                                                                      -10.0%
                                                                                                                                                                                                  0.0%
                                                                                                                                                                                                             10.0%
                                                                                                                                                                                                                     20.0%
                                                                                                                                                                                                                                                      30.0%
                                                                                                                                                                                                                                                                                   40.0%

                                                                                                                                                                                              Utah
                                                                                                                                                                                          Nevada
                                                                                                                                                                                       Minnesota
                                                                                                                                                                                         Georgia
                                                                                                                                                                                           Florida
                                                                                                                                                                                       California
                                                                                                                                                                                            Maine
                                                                                                                                                                                          Oregon
                                                                                                                                                                                        Maryland
                                                                                                                                                                                    Pennsylvania
                                                                                                                                                                                        Arkansas
                                                                                                                                                                                            Texas
                                                                                                                                                                                          Indiana
                                                                                                                                                                                       Oklahoma
                                                                                                                                                                                     New Jersey
                                                                                                                                                                                                                             17.0%




                                                                                                                                                                                        Colorado
                                                                                                                                                                                          Arizona
                                                                                                                                                                                   South Carolina
                                                                                                                                                                                          Kansas
                                                                                                                                                                                    United States
                                                                                                                                                                                              Ohio
                                                                                                                                                                                                                      15.0%




                                                                                                                                                                                             Idaho
                                                                                                                                                                                   North Carolina
                                                                                                                                                                                       Wisconsin
                                                                                                                                                                                     Washington
                                                                                                                                                                                     Connecticut
                                                                                                                                                                                        Kentucky
                                                                                                                                                                                        Michigan
                                                                                                                                                                                      Tennessee
                                                                                                                                                                                         Missouri
                                                                                                                                                                                       New York
                                                                                                                                                                                          Virginia
                                                                                                                                                                                               Iowa
                                                                                                                                                                                    West Virginia
                                                                                                                                                                                                                                     Oklahoma ranks 14th




                                                                                                                                                                                  Massachusetts
                                                                                                                                                                                    North Dakota
                                                                                                                                                                                     New Mexico
                                                                                                                                                                                        Delaware
                                                                                                                                                                                      Mississippi
                                                                                                                                                                                    Rhode Island
                                                                                                                                                                                           Hawaii
                                                                                                                                                                                       Louisiana
                                                                                                                                                                                           Alaska
SOURCE: U.S. Department of Education, National Center for Education Statistics, Integrated Postsecondary Education Data System (IPEDS), "Completions" survey.




                                                                                                                                                                                           Illinois
                                                                                                                                                                                  New Hampshire
                                                                                                                                                                                         Montana
                                                                                                                                                                                        Nebraska
                                                                                                                                                                                         Vermont
                                                                                                                                                                                         Alabama
                                                                                                                                                                43




                                                                                                                                                                                        Wyoming
                                                                                                                                                                                                                                                              35.6% Institutions by State from 1999-2000 to 2004-2005
                                                                                                                                                                                                                                                                    Growth in Bachelor’s Degrees Awarded by Public




                                                                                                                                                                                    South Dakota
                                                                                                                                                                                                         -20.6%




                                                                                                                                                                                                 DC
                                                                                                                                                                -15.0%
                                                                                                                                                                               -10.0%
                                                                                                                                                                                        -5.0%
                                                                                                                                                                                                0.0%
                                                                                                                                                                                                       5.0%
                                                                                                                                                                                                                       10.0%
                                                                                                                                                                                                                               15.0%
                                                                                                                                                                                                                                       20.0%
                                                                                                                                                                                                                                                       25.0%
                                                                                                                                                                                                                                                                       30.0%
                                                                                                                                                                                                                                                                                                 35.0%
                                                                                                                                                                                     Georgia
                                                                                                                                                                                          Utah
                                                                                                                                                                                   Minnesota
                                                                                                                                                                                      Nevada
                                                                                                                                                                                      Arizona
                                                                                                                                                                                                                                                                                                         33.4%


                                                                                                                                                                                       Florida
                                                                                                                                                                                        Texas
                                                                                                                                                                                    Arkansas
                                                                                                                                                                                    Maryland
                                                                                                                                                                                    Kentucky
                                                                                                                                                                                      Oregon
                                                                                                                                                                               North Carolina
                                                                                                                                                                                   Oklahoma
                                                                                                                                                                                 New Jersey
                                                                                                                                                                                   California
                                                                                                                                                                                                                                                               22.0%




                                                                                                                                                                                        Maine
                                                                                                                                                                                      Indiana
                                                                                                                                                                                         Idaho
                                                                                                                                                                                Pennsylvania
                                                                                                                                                                                    Colorado
                                                                                                                                                                                United States
                                                                                                                                                                                     Missouri
                                                                                                                                                                                                                                               17.5%




                                                                                                                                                                                           Iowa
                                                                                                                                                                                    Michigan
                                                                                                                                                                               South Carolina
                                                                                                                                                                                   Wisconsin
                                                                                                                                                                                 Washington
                                                                                                                                                                                      Virginia
                                                                                                                                                                                  Mississippi
                                                                                                                                                                                          Ohio
                                                                                                                                                                                West Virginia
                                                                                                                                                                                      Kansas
                                                                                                                                                                                  Tennessee
                                                                                                                                                                                 Connecticut
                                                                                                                                                                                                                                                                           Oklahoma ranks 13th




                                                                                                                                                                                 New Mexico
                                                                                                                                                                              Massachusetts
                                                                                                                                                                                    Wyoming
                                                                                                                                                                                   New York
                                                                                                                                                                                    Delaware
                                                                                                                                                                                       Illinois
                                                                                                                                                                                     Montana
                                                                                                                                                                                    Nebraska
                                                                                                                                                                                       Alaska
SOURCE: U.S. Department of Education, National Center for Education Statistics, Integrated Postsecondary Education Data System (IPEDS), "Completions" survey.




                                                                                                                                                                                   Louisiana
                                                                                                                                                                              New Hampshire
                                                                                                                                                                                North Dakota
                                                                                                                                                                                       Hawaii
                                                                                                                                                                                     Alabama
                                                                                                                                                                                                                                                                                                                 40.0% Public Institutions by State 1999-2000 thru 2004-2005




                                                                                                                                                                                     Vermont
                                                                                                                                                                         44




                                                                                                                                                                                Rhode Island
                                                                                                                                                                                                                                                                                                                     Growth in Bachelor’s and Associate Degrees Awarded by




                                                                                                                                                                                South Dakota
                                                                                                                                                                                             DC
                                                                                                                                                                                                              -11.0%
                  Discovery

• July 2004: Research:
   – 334,497 Oklahomans over the age of 25 have
     more than a year of college, but not a
     baccalaureate degree.
   – During the past 10 years, more than 69,000
     Oklahomans left college without a bachelor’s
     degree after successfully completing more than
     77 college hours.

                                               45
 Adult Degree Completion Program
   Original Assessment of Need
• Student records were reviewed from 1992
  to 2002 to identify students who:
  – had at least 77 hours of college credit,
  – were not currently enrolled,
  – and did not hold a bachelor’s degree.
  Of the 69,000 potential candidates for the
  adult degree program identified:
  44% held either an AA or AS degree.
  17% received a Pell grant in their last year of
  enrollment.                                     46
  Adult Degree Completion Program
    Market Assessment Results
• People Leave College because:
   – family issues
   – finances.
• Two major reasons for returning to
  complete a degree:
   – Personal satisfaction
   – Better job opportunities

                                       47
Adult Degree Completion Program
  Market Assessment Results
• Factors impacting their re-enrollment in college:
   – Convenience
   – Accelerated format
   – Credit for previous experience
   – Cost
• 1/3 indicated they would definitely enroll in a
  Oklahoma public university degree completion
  program.
• 70% indicated that the program would be
  affordable if tuition is similar to current public
  university tuition.                                48
Adult Degree Completion Program
                Program Design
• Enable people with at least two years of college to
  finish a bachelor’s degree
• Flexible and accelerated schedule to meet the needs
  of working adults
• Curriculum designed to ensure that students are
  prepared to succeed in the workplace

•   Involve multiple learning environments.
•   Common curriculum and offered at multiple locations.
•   Developed by faculty by participating universities.
•   Curriculum approved through academic processes.

                                                     49
                         Guiding
• December 2004: Public Agenda
   – Starting the conversation
      • Business and Industry
      • Faculty and Campus Administrators
• February 2006: Lead Institution
   – Northeastern State University
   – Provide the overall organization of the program
   – Work with designated faculty from other universities to
     develop the core curriculum
   – Work with the State Regents to provide faculty
     development and training and to market the program.
                                                         50
                      Creation
• February 2006- March 2007: Program Development
   – Curriculum Development
    • Inter-campus faculty teamwork
    • Program approval process
  – Faculty and staff development
    •   Experts on adult learning
    •   Tennessee online program
    •   Prior learning assessment training (CAEL)
    •   Visits to campuses and state organizations
    •   Enrollment Management Workshops
                                                     51
                   Admission
• At least 21 years of age
• Completed at least 72 hours of college credit
• Minimum of 2.0 graduation/retention GPA in past
  college course work
• Completed general education requirements as
  defined by the home institution admitting the student.
  A provisional admission status may be used for
  students who do not yet meet this requirement.
• Satisfy all institutional requirements for completion of
  remedial coursework.
• Have not been enrolled as a full time student for at
  least one year
• Once a student is approved for admission, the
  applicant will be notified and assigned an advisor or
  contact person. The student should then complete an
  individual degree plan with the advisor at the home
  institution.                                           52
        Degree Requirements
• General Education 40-45 credit hours
  minimum
• Major/Minor:        42 credit hours
   – Common Core (27-30 credit hours)
   – Institution-Focused (12-15 credit hours)*
• Professional Elective and Free Electives 37-42
  credit hours**




                                               53
              Core Courses
• Foundations Of Organizational Leadership and
  Personal Development (ORGL 3113)
• Professional Communication (ORGL 3223)
• Data Analysis and Interpretation (ORGL 3333)
• Survey Of Fiscal Management (ORGL 3443)
• Ethics and Organizations (ORGL 4113)
• The Individual, The Organization, and Society (ORGL
  4223)
• Leading and Managing (ORGL 4333)
• Markets and Stakeholders (ORGL 4443)
• Capstone (ORGL 4553)
• Professional Internship (ORGL 4993) Optional
                                                    54
55
                   Promotion
• February 2006- March 2007: Program Development
   – Administrative process and policy development
   – Webpage development
     • Program information
     • Online registration
     • Course offerings
  – Marketing
     • Focus groups
     • Branding


                                              56
Oklahoma State Regents for Higher Education
     Adult Degree Completion Program
58
59
60
61
                  Implementation
• February 2007: Program Approval
  – State Regents approval of request to offer the Bachelor
    of Science in Organizational Leadership as a statewide
    collaborative program by the participating institutions:
     •   Cameron University
     •   East Central University
     •   Langston University
     •   Northeastern State University
     •   Northwestern Oklahoma State University
     •   Rogers State University
     •   Southwestern Oklahoma State University
     •   University of Central Oklahoma                 62
             Current Status
• Applications: 660 Inquiries: 336
• 95 majors enrolled in 1st 8 week term of Fall
   – 57 non-majors
• 98 majors enrolled in 2nd 8 week term of Fall
   – 62 non-majors
• Some RH advisees enrolling in others programs
• Legislative Interest
  – Legislation being developed to provide tax credit for
                                                      63
    adults returning to complete their degree
www.ReachHigherOklahoma.org
       1-800-951-0768

                              64
                                                                         civic involvement
                                                                                 volunteer activity by
                                                                                   education levels
                          50%                                                                    45.6% (60 hours)
                                                                                                     B.A. or Higher
                          40%
                                                                                 34.1%
Percentage Volunteering




                                                                               (52 hours)
                                                                             Some College
                          30%
                                                        21.7%
                                                      (48 hours)
                          20%                         High School
                                                        Diploma
                                   9.9%
                                (48 hours)
                          10%
                                 Less Than
                                High School
                                  Diploma
                          0%


            Bureau of Labor Statistics. (2003). Volunteering in the United States, 2003. USDL03-888. U.S. Department of Labor.
                                                               civic involvement
                                                                   blood donation by
                                                                 education level, 1994:

                                          percentage who donate regularly
                            20%
                                                                                            17%
Percentage Donating Blood




                                                                                       B.A. or Higher
                            15%                                      13%

                                                    11%          Some College

                            10%                  High School
                                                   Diploma
                                     6%

                            5%     Less Than
                                  High School
                                    Diploma
                            0%

 Source: DBD Worldwide. (2000). DBD Lifestyle Survey. Chicago. Available at www.bowlingalone.com.
                                                                government
                                                               participation assistance
                                                                       programs

                                           education level
                               24.3%
                             Less Than
                            High School
                              Diploma



                                                       10.2%
                                                     High School
                                                       Diploma
                                                                         4.6%
                                                                     Some College
                                                                      & Bachelor’s
                                                                     Degree or More


           Ever Participated in Assistance Programs
Source: Postsecondary Education Opportunity, May 28, 1997, pg 47.
                                                             government
                                                                incarceration rates by
                                                                   education levels
                          2.5%


                                    1.9%
                          2.0%
Percentage Incarcerated




                                  Less Than
                                 High School
                          1.5%     Diploma

                                                  1.2%

                          1.0%                 High School
                                                 Diploma


                          0.5%
                                                                     0.3%
                                                                Some College               0.1%
                                                                                      B.A. or Higher
                          0.0%

 Source: Harlow, C.W. (2003). Education and Correctional Populations. Bureau of Justice Statistics,
 Department of Justice. NCJ195670.
                                                              economic
                                                              Percent Below Poverty
                                                                 Threshold, 2004
                            40%


                                    32%
Percentage Home Ownership




                            30%    Less Than
                                  High School
                                    Diploma

                            20%

                                                  15%
                                                High School
                                                  Diploma         10%
                            10%
                                                              Some College
                                                                                 4%
                            0%                                               B.A. or Higher


         Census Bureau
                                                        economic
                                                     unemployment rates and
                                                       education level, 2004
                  9.7%
   10          Less Than
              High School
                Diploma                7.5%
     8
                                      High School
                                        Diploma
    6
                                                      5.1%
                                                    Some College
                                                                     4.6%
                                                                   B.A. or Higher
    4



    2


    0
Source: Employment Policy Institute
                                                                        Quality of Life
                                                                             Home Ownership


                            80%
                                                                                          75%
Percentage Home Ownership




                                                                                       B.A. or Higher


                                                     69%
                            70%
                                                  High School
                                                                             66%
                                                    Diploma
                                                                        Some College


                            60%     58%
                                   Less Than
                                  High School
                                    Diploma

                            50%


         Census Bureau, American Housing Survey for the United States:2005
                                                                                         Safety
                                                                                Seatbelt Use
                                                                            while intoxicated, 1990

                                                 percentage who use seatbelt
                            80%                                                                                 78%
                                                                                                   66%
Percentage Donating Blood




                                                                                               B.A. or Higher
                            60%
                                                                             52%
                                                         41%              Some College
                                   39%
                            40%
                                   Less Than          High School                        31%
                                  High School           Diploma
                                    Diploma                         20%
                            20%                 15%


                            0%

 Source: American Journal of Public Health
                                               175

                                               150
   Average
family income                                  125



by educational
                               Income ($000)
                                               100


  attainment,                                  75

     2003                                      50



                                               25


   Source: Postsecondary
                                                0
 Education Opportunity, 2005
                                                     LT-9 9-12 HSG Some AA BA     MA   PhD 73
                                                                                            Prof
                                                                        College
                                      The Impact of Education on Individuals:
                                                Lifetime Earnings
                                         Estimated           Difference
   Education Level                        Lifetime          Compared to
                                         Earnings       High School Graduate
Less than 9th grade                        $976,350             -$478,903
High school dropout                       1,150,698              -304,555
High school graduate                      1,455,253                     0
Some college, no degree                   1,725,822               270,569
Associate degree                          1,801,373               346,120
Bachelor's degree                        $2,567,174             $1,111,921
Master's degree                           2,963,076             1,507,823
Doctorate                                 3,982,577             2,527,324
Professional degree                       5,254,193             3,798,940
                                                                                74
        Source: Federal Reserve Bank of Dallas, 2005
                                                                  US Per Capita Income
                                                                       Since 1947
Per capita income

$35,000




$30,000                                                                                        2004


$25,000
                                                                        1990

$20,000
                                                     1980
                                                                                Oklahoma 2003
                               1970
$15,000

                  1960
$10,000       1950

$5,000    1947

          5               10                  15                   20                    25            30

                         Percentage of population age 25 and over that are college graduates
                                                                                                      75
   Source: Trend Data - Federal Reserve Bank of Dallas; Oklahoma Data – Census Bureau
 Bachelor of Science in
Organizational Leadership
     Jim Purcell, Associate Vice Chancellor
  Oklahoma State Regents for Higher Education
Adult Student Initiative
   University of Wisconsin-Extension
Continuing Education, Outreach and E-Learning
                                    Wisconsin

• Lower than average BA/BS holders
• 35th in nation in percentage of degree holders
  25.6% of persons age 25 and older
  Illinois – 27.4%
  Minnesota – 32.5%
• Higher than average AA holders – 1.2 million
• Brain drain to neighboring states
• UW System Growth Agenda
               Per Capita Income

•   Wisconsin – $32,063
•   National average – $33,041
•   Illinois – $34,725
•   Minnesota – $36,173
                           (2002)
                   Trends–next 10 yrs

• Birth trends – fewer 18 year olds
  entering post-secondary education

• 50,000 - 70,000 new job openings in
  Wisconsin requiring a baccalaureate
  degree. (Recent US Department of Labor
 workforce data)
                                Our Response

The Adult Student Initiative
• Generation X and Y (22-45 yrs.)
• 60,000 Wisconsin residents interested

  Products, services, collaborations to help adults
     ENROLL – PERSIST – GRADUATE
                     Adult Student Initiative

       Adult                            Website
      Student
      Outreach
     (UW Campuses)




Statewide            Adult Students
Advising
                                                      Marketing
 Network




       Prior                                      Adult Friendly
                       Adult Friendly                  UW
     Learning
                         Courses                   Campuses
    Assessment
                     Adult Student Initiative

       Adult                            Website
      Student
      Outreach
     (UW Campuses)




Statewide            Adult Students
Advising
                                                      Marketing
 Network




       Prior                                      Adult Friendly
                       Adult Friendly                  UW
     Learning
                         Courses                   Campuses
    Assessment
                                          Courses
Convert upper-level courses
•    Communicating Arts – UW-Superior
•    Organizational Administration – UW-Oshkosh
•    Human Services – UW-Oshkosh
•    Fire Sci. & Emergency Response Mgt. – UW-Oshkosh
•    Criminal Justice – UW-Platteville
•    Technical Education – UW-Stout
•    Information Systems and Project Management –
        UW-Parkside/UW-Whitewater
•    Early Childhood – UW-Milwaukee

    Adult accessible courses and degree programs
                             Courses
Reformat intro-level courses
  Face-to-face accelerated
  Hybrid – ½ online, ½ face-to-face
  Online – 7 week + 7 week
  Online – 5 week + 5 week + 5 week

  Liberal Arts, Business
  Pilot with 4 Colleges campuses
                     Adult Student Initiative

       Adult                            Website
      Student
      Outreach
     (UW Campuses)




Statewide            Adult Students
Advising
                                                     Marketing
 Network




       Prior                                      Adult Friendly
     Learning          Adult Friendly                  UW
    Assessment           Courses                   Campuses
                            Recruitment

Adult Student Outreach
Create a UW recruitment pool
• Database of UW students who have
  stopped out
• FY 07 pilot: UW-LaCrosse, UW-Oshkosh,
  UW-Milwaukee, UW-Superior
Invitation letter from UW System President
• 9,774 received
• individual accounts
                                  Recruitment

UWin website, call toll-free or e-mail
Online chat added in 2nd year
• Postcards – multiple mailings
• Personalized call
     • Student Support, UW HELP, Statewide
       Advising Network
• Track all student interactions
• Pathway to enrollment at UW campuses
                     Recruitment

Next:

 Expand access to all UW
 System campuses and
 Wisconsin Technical College
 System graduates
                     Adult Student Initiative

       Adult                          Website
      Student
      Outreach
     (UW Campuses)




Statewide            Adult Students
Advising
                                                   Marketing
 Network



                          Course
       Prior                                    Adult Friendly
                        Conversion
     Learning                                        UW
                         Funding for
    Assessment                                   Campuses
                     Program Expansion
                                        Marketing
•
Goal:
    Attract adults (22-45 years old):
     non-completers
     AA holders – UW Colleges and WTCS
     new students
    to the University of Wisconsin System to
    complete a Bachelors Degrees
                                            Marketing
https://uwin.wisconsin.edu
Focus on adult student needs and concerns


Goals
• To generate awareness of degree completion programs
  and other UW System offerings
• To motivate enrollment
• To capture data on interested prospective students
• To encourage repeat visits to the site through interactive
  activities
                       Marketing
Mixed Media Strategy
• Online
• Radio
• Movie theater ads
• Other
                     Adult Student Initiative

       Adult                           Website
      Student
      Outreach
     (UW Campuses)




Statewide            Adult Students
Advising
                                                    Marketing
 Network




       Prior                                     Adult Friendly
                      Adult Friendly                  UW
     Learning
                        Courses                   Campuses
    Assessment
                             Advising
Statewide Advising Network
UW System
• Adult Student Services Advisors
• Advisor Training
• Links to campus advising
                                     Advising
Adult Student Services
Coordinators – 3
• Recruit adult students to higher education
• Match adult students to programs
• Develop strong relationships with campuses,
  community organizations, businesses
• Placed in high demand geographic areas
                                 Family Matters
4th Shift: Family matters for adult students
  Fact sheets on personal and family issues for adult
  students and persons in transition

  Distribution:
  UWin site, hard copy by advisors,
  podcasting

  Writing:
  Family Living staff of UW-Extension,
  Cooperative Extension
                     Adult Student Initiative

       Adult                          Website
      Student
      Outreach
     (UW Campuses)




Statewide            Adult Students
Advising
                                                   Marketing
 Network



                          Course
       Prior                                    Adult Friendly
                        Conversion
     Learning                                        UW
                         Funding for
    Assessment                                   Campuses
                     Program Expansion
                      UW Campuses

Work with all 13 UW campuses to assess
and advocate for “adult friendliness” of
courses, products and services to help
adults persist and graduate.

Led by Continuing Education partners on
each campus
                     Adult Student Initiative

       Adult                          Website
      Student
      Outreach
     (UW Campuses)




Statewide            Adult Students
Advising
                                                   Marketing
 Network



                          Course
       Prior                                    Adult Friendly
                        Conversion
     Learning                                        UW
                         Funding for
    Assessment                                   Campuses
                     Program Expansion
                                              PLA
Prior Learning Assessment (PLA)
Oct 2006 Summits –120 people
  – All UW institutions represented
  – Provided overview of PLA benefits and
    approaches, quality and standards, best
    practices, benefits to adult students
November 30 workshop for faculty
UW System wide policy group on PLA
Pilot process in northeast Wisconsin with
  several campuses
                     Adult Student Initiative

       Adult                          Website
      Student
      Outreach
     (UW Campuses)




Statewide            Adult Students
Advising
                                                   Marketing
 Network



                          Course
       Prior                                    Adult Friendly
                        Conversion
     Learning                                        UW
                         Funding for
    Assessment                                   Campuses
                     Program Expansion
                         Initial Outcomes

Response to Invitation
• 237 logged into their account = 2.4%
• 382 unique visits to website = 3.9%

Fall 07 Eapp Stats
• 306 students submitted 340 online applications
• 38% applied as re-entry, 62% applied to new
  campus
• All 13 UW system campuses received apps
• Will compare actual enrollments in December

				
DOCUMENT INFO
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