WELCOME Marketing Education Summer Conference (SC) 2010 Opening Session Marketing Education Program Opening Session • Who’s who • NC Career & Technical • Summer Conference tools Education Business Network • Marketing Education SC • Licensure Teacher Induction Program Overview • Field tests • Accountability and • Moodle PLC’s Curriculum Reform Effort • Hop on the Bus! High School (ACRE) Business Plan Competition • Formative Assessment • Partnerships • Honor Course • Closing sessions • Crisis in Relevance • Announcements Marketing Education People • DPI Staff • Leadership Council Members • NC DECA Officers • NCMEA Officers • Scholarship Fundraiser Sponsor • Teacher presenters • Facilitators Marketing Education SC CD Apply It Write your name on your form Form is front and back Marketing Education SC Program Overview Pages: 83-89 Teachers presenting Session1 Session 2 Description 1 Description 2 Marketing Education SC Program Overview Pages: 90-93 Business and Industry Representatives – J.D. Gidley, Ameriprise Financial – Barry Ryan, NC Rural Development Center – Leslie Scott, NC Rural Development Center – Malinda Todd, NC REAL Enterprises – Leigh Brady and Jimmy Goodrum, State Employees’ Credit Union – Kathryn Thompson and April Whitlock, Carolina Pad – Mike Collins, The Perfect Workday Company – continued Marketing Education SC Program Overview Pages: 90-93 Business and Industry Representatives – Scott Gilmore, LKM, Charlotte, NC – Kelly Stewart, Federal Reserve Bank of Richmond Charlotte Office – Sidney Mabry, North Carolina State Employees’ Credit Union – Sondra Lee, North Carolina State Employees’ Credit Union – Kordell Norton, Synergy Solutions – Plus others hosted by BITE and FACS Accountability and Curriculum Reform Effort (ACRE) • Comprehensive initiative – redefine the Standard Course of Study for K-12 students – the student testing program – the school accountability model • A 21st century model that identifies what students should know and clearly measures whether students are on track for success after high school ACRE GOALS This work, being completed in stages over five years, will • identify the most critical knowledge and skills that students need to learn - filtering the "must have" elements of the curriculum from the "nice to have" elements. CTE is leading the way with new RBT courses. • create new student tests for grades 3-8 and high school courses that use more open-ended questions, more technology and more real-world applications of what students learn. • provide a new model for measuring school success that gives parents and educators more relevant information about how well schools are preparing students for college, work, and adulthood. Formative Assessment Process • Used by teachers and students • Used during instruction • Provides feedback in order for ongoing teaching and learning to improve students’ achievement of intended instructional outcomes. Formative Assessment Model Where Am I Going? How Do I Where Am Close the I Now? Gap? Formative Assessment NC FALCON (North Carolina’s Formative Assessment Learning Community’s Online Network) • Available 24/7 • Reflective activities • Hands-on activities • Self-Assessment • Collaboration through PLCs • Registration required • Website: http://center.ncsu.edu/falcon/ Honors Courses • Policy Revised by State Board of Education, September 2009 • Any CTE course meeting the criteria is eligible for honors credit • Teaching Preparation Portfolio must be completed (on conference CD) http://www.ncpublicschools.org/docs/state board/meetings/2009/10/gcs/10gcs01.pdf Crisis of Relevance Report of the State Superintendent’s Career-Ready Commission • Dr. Atkinson lead a Commission and develop a plan: “How NC Must Innovate to Graduate All Students Career- and College-Ready?” • Focused Goals: – Cultivate a Culture of Innovation in Education – Connect Students to Careers and the Business Community – Create a System for Collaboration among • Education, • Workforce and • Economic Development Entities www.ncpublicschools.org/statesuperintendent/of fice/commissions/ The NC Career & Technical Education Business Network What is it? & Why do we need it-- now? Technical Preparation needs Advocates! Include CTE – Career and Technical Education, which teaches such essential workplace skills, have been one casualty in the push for national education standards, which has been focused on preparing students for universities. – Funding for essential tools, equipment and supplies are often cut from CTE budgets resulting in inadequate preparation for the workplaces of North Carolina and the nation. Benefits of NC CTE Business Network • Links established leaders with new leaders • Provides a way to share information among those interested in current CTE issues and opportunities • Allows for innovation in curriculum and leadership development • Builds a support group for CTE programs and initiatives Your Business Contacts Encourage Your Business Contacts to join the NC CTE Business Network at NCATCEA CTE Business Network http://sites.google.com/site/ctebusedpartnership/ Licensure Teacher Induction As of July 1, 2010 80-hour CTE Teacher Induction 40-hour Teacher Induction plus one 3 university credit Methods course – May be a on-line or face-to-face course – More information to come for those needing to complete the CTE 80-Hour Teacher Induction program Experience in Marketing Education • Brand new • Completed some time in last year: months, semester, year, etc. • Up to 5 years • Up to 10 years • Up to 15 years • Up to 20 years • Up to 25 years • Up to 30 years • More than 30 years • Tips for survival and success Field Test Year • All new RBT Curriculum • Mid-term Field Test (assesses first half of blueprint only) • Final Field Test (assesses second half of blueprint only) • Courses in field test status 2010-2011: – Principles of Business and Finance – Personal Finance Moodle PLC Virtual professional learning community in Moodle format – All new RBT Courses – Instructions – All Pilot Courses • Share activities, resources, etc. • Participate in discussions • Access to curriculum guides – Marketing – Small Business & Entrepreneurship – Sports and Entertainment Marketing I &II – Marketing Management – Computer Applications II had a successful Moodle PLC this year – Meeting on Wednesday at 5:00 in Imperial D Hop on the BUS! Business Plan Competition Congratulations 2010 Winners!! 1st Place: Amore' Restaurant Entrepreneurs: Tempest Walker, Corey Gwynn, and Anastasia Godfrey Teacher/Advisor: Rhonda Farmer School: Walter Williams High School, Burlington, NC 2nd Place: RamWear Jewelry Entrepreneurs: Courtney Luchey and Cory Hutchens Teacher/Advisor: Melanie Matthews School: Starmount High School, Boonville, NC 3rd Place: Advantage Tennis Center Entrepreneurs: Hollie Baker and Alicia Sodoma Teacher/Advisor: Tammy Vail School: C.B. Aycock, Pikeville, NC Pages 89 and 90: Sessions about the Competition (Sponsored by Citi with a grant) Presented by Committee Members Partnership MBA Research www.MBAResearch.org http://statesconnection. mbaresearch.org/ Partnership Consortium for Entrepreneurship Education http://www.entre-ed.org/ Closing Sessions • Thursday (page 93) – 1:30 pm – 3:15 pm • Chocolate, Elephants & Wrinkle Remover – Marketing and Communication Strategies for Educators – 3:30 pm – 5:00 pm • Apply It, Awards, NC DECA Professional Development, and District Meetings • Location: Grandover Announcements • Breaks and Lunch – Wednesday • Pages 85 and 88: 10:15-10:30 & 3:15-3:30 – Thursday • Pages 90 and 93: 10:00-10:15 & 3:15-3:30 • Name tags • Sonja Dismuke Scholarship Fundraiser Auction – Page 84: Tonight-Suite 2793 • Evaluation of individual Marketing Education Session (example on next slide) • Renewal Credit/Certification/Overall Summer Conference Evaluation – Page 3: Certificates will be done electronically with the evaluation of the conference. – Conference site: http://ctenc.org/summer – Must use same email address used for registration Evaluation of individual sessions Just a few more announcements… Announcements • Teacher presenters and facilitators meet with me for a few minutes after this session (We need ___ more.) • Corrections for program – Page 84: 8:15-9:15 Mastering the Concept of Selling will have one presenter-Catherine Bumgarner. – Page 88: 3:30 PBF Showcase (session to be repeated) – Page 88: Moodle brief meeting after PBF Showcase with Trey – Page 89: HOTB: • Presenters: Tammy Vail will present instead of Karen Gregory. – Page 90: Basics of Management – Control versus Chaos • New location: Cedar C – Page 92: Bankruptcy and Credit Laws • Presenter: Sidney Mabry only – Page 93: PBF Showcase ( Repeat session) • Moodle PLC: Meeting on Wednesday at 5:00 in Imperial D Problem-/Project-based Learning • Your name • Identify if problem-based learning or project-based learning activity • Brief description of activity and type of business(es) involved • Leave on table Summer Conference is a chance too….. –Network –Share & obtain other successful strategies –Grow and renew!!!!
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