Purpose and importance of Marketing
This lesson will teach the students the purpose and importance of marketing.
Upon the completion of this lesson the students will be able to:
1. Describe what the purpose and importance of marketing is.
2. Give examples of what marketing does for companies.
3. Demonstrate the purpose and importance of marketing.
4. Evaluate an agricultural company marketing strategies.
I will have different company’s names on the board and I will ask the class to tell me what the
first thing is that pops into their heads when they think of the company’s name. The students will
then tell me the slogans and other things that come to mind. Then I will ask them if this helps
them remember the company, and if they are more likely to buy a product from these companies
since their name is easy to remember. I will then go into how these slogans are part of the
marketing process and why this is important to the success of these products.
The students will then break into two groups. I will give each student in one group a paper that
describes the purpose of marketing and the other group will get a paper on the importance of
marketing. They will have five minutes to read and discuss the papers. They will then break into
partners with one from the purpose group and one from the importance group. The partners will
then teach each other about what they have learned and give them a handout of their topic. Once
they are in their pairs we will have a class discussion on what they have just learned.
Then the partners will then find another pair of partners and form a group o f four. They will then
be given an object and they will have to come up with a slogan or jingle for the object that they
think will get people to buy it. They will then present this to the class and say why it is so
important to market their product in order for people to buy it. See attached handouts.
Each student will have a company; they will then have to do research on their company to find
out the company’s marketing strategies. Each student will have to evaluate how the company
markets their products and why this is so important to the company’s success.
Chalk board with chalk
one object per group of four
one company per student
Handouts of importance and purpose of marketing one for every student
Purpose of marketing:
Marketing promotes your company and puts it on the map.
Describes Your Products/Services and lets people know what you do.
Announces New Products/Uses to maintain customers and show variability and growth.
Differentiates Products/Services by vitalizing what your company knows best by positioning it in a
Client Acquisition and Get "business".
Increases your Visibility and Exposure
Helps build networks with other professional and to further enhance company growth.
Lower the cost of sales for the products and services a company sells today.
To maximize the value of client relationships.
Determine what products and services a company should sell tomorrow.
Importance of marketing:
It would be most difficult for a business to exist without marketing. For example you can build a
lemonade stand, but unless you put it out on the curb, you won't get any business. The simple act of
placing it on the curb is a form of marketing!
You have to have marketing in order to ha ve a successful business it allows your company to get your
products out in the market and lets people know that your product is the best.