FONZ ANNUAL REPORT FONZ ANNUAL REPORT TABLE OF CONTENTS

2005 FONZ ANNUAL REPORT 2005 FONZ ANNUAL REPORT TABLE OF CONTENTS 3 Letter from the President . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Educating and Inspiring the Public . . . . . . . . . . . . . . . . . . . . . . .9 Supporting Conservation, Science, and Animal Care . . . . . . .17 Providing Guest Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 Recruiting Zoo Supporters & Partners . . . . . . . . . . . . . . . . . .23 Looking Toward the Future . . . . . . . . . . . . . . . . . . . . . . . . . . .26 Zoo Supporters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Financial Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 FONZ Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46 FONZ Staff Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46 Mission Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 MISSION STATEMENT Friends of the National Zoo is a nonprofit organization dedicated to supporting the conservation, education, and science mission of the Smithsonian’s National Zoo. Formed in 1958, FONZ was one of the first conservation organizations in the nation’s capital. Friends of the National Zoo and the National Zoo have a joint mission to celebrate, study, and protect the diversity of animals and their habitats. 3 LETTER FROM THE PRESIDENT Serving as President of FONZ in 2004 and 2005 has been a very rewarding, if sometimes challenging, experience. During 2005, both FONZ and the National Zoo gained new leadership, with Jim Schroeder moving into the FONZ Executive Director position, while John Berry took the helm as Director of the Zoo. I foresee nothing but great things for the future and am confident that Robyn Kravit will do a superb job as the next President of the FONZ Board of Directors. Robyn is an international trade consultant with 25 years of experience in management, planning, marketing, and venture development. She has a great deal of experience in the only country where you can find wild giant pandas. She first went to China in 1976. Today, she is President of ParCon, Inc., a trade and business advisory firm specializing in China and Far East markets. She is also the Co-founder and CEO of Tethys Research, a biotechnology start-up company. We are happy to have Robyn taking the helm. She steps in at a pivotal time. As you’ll read in the following pages, FONZ, with support of its members, partners, and sponsors, made great strides in our efforts to celebrate, study, and protect wildlife in 2005. The event that most contributed to the year’s exciting tone was the birth of giant panda cub Tai Shan. The result of painstaking husbandry and decades of research, Tai Shan’s birth in July and his public debut in December were celebrations not just of birth but also of the Zoo’s success as one of just a few places outside of China to study and breed giant pandas. The birth sent FONZ and the Zoo into high gear, ramping up activity in all of the areas where we work. This pinnacle event, I am happy to note, was made possible in good part thanks to FONZ support. FONZ, for example, played a lead role in securing the funds needed to bring the cub’s parents, Tian Tian and Mei Xiang, to the National Zoo. Since then, FONZ has also helped support the research of Zoo scientists who are studying giant pandas here, in breeding centers in China, and in the wild. The knowledge Zoo scientists and their colleagues have amassed allowed them to perform the artificial insemination that led to Mei Xiang’s pregnancy, and then to monitor her behavior and hormones to predict the timing of the cub’s birth. At the same time, working with their Chinese colleagues, Zoo scientists with FONZ support helped to improve the nutrition and veterinary care of pandas. As a result, at the end of 2005 there were more than 140 giant pandas in Chinese zoos and breeding centers, up from 104 in 1998. 4 FONZ volunteers played a significant and special role in the Zoo’s panda program. They not only educated Zoo visitors about giant pandas—they assisted Zoo scientists by collecting behavioral observations and performed yeoman’s service in conducting roundthe-clock watches before and after the cub’s birth. In fact, one lucky volunteer on the panda pregnancy watch, Susan Hughes, witnessed the cub’s birth! FONZ’s 70 panda volunteers, part of our cadre of some 1,500 dedicated souls, logged thousands of hours of work in 2005. To generate interest and involvement among members and the public, and to raise funds, FONZ staff launched a panda naming contest that attracted more than 202,000 votes. In October, at a special naming ceremony, we learned that his name was Tai Shan, meaning “Peaceful Mountain.” Another contest, Pennies for Pandas, challenged kids to create their own fund-raising activities for the Giant Panda Conservation Fund. Corporate sponsorship for both contests contributed $100,000 to support panda research, and 159 children across the country raised more than $16,000. FONZ also helped the Zoo deal with the surging public demand for visits to see the new panda. Anticipating large crowds, FONZ developed an online system for issuing free tickets for timed entry to see the cub, with special preview days and other times open only to FONZ members. FONZ concessions staff stocked shelves with an exciting array of panda souvenirs, served hungry and thirsty zoogoers, and made every guest’s visit educational and enjoyable. Tai Shan’s birth highlighted the myriad ways in which FONZ supports the Zoo. It also marked the beginning of a new era filled with exciting Zoo births, innovative new exhibits, education initiatives, and advancements in wildlife conservation science. It has been a privilege to serve as FONZ’s President during this exciting and successful year. With new leadership and a line-up of new projects on the way, 2006 looks to be another watershed year, built upon the one that came before it. Mark R. Handwerger President Friends of the National Zoo 5 EXECUTIVE SUMMARY The Smithsonian’s National Zoo enjoyed a bumper crop of visitors in 2005, thanks in good part to the birth of giant panda cub Tai Shan in early July, as well as the ever-popular young Asian elephant Kandula, the Zoo’s first-ever cheetah cubs, and other new additions. Visitation to the Zoo increased significantly over that of 2004—by year’s end we reached more than 1.9 million, our highest total since 2002. In a year that brought new leadership and celebrated new animals to the Zoo, FONZ, with help from its members, partners, and sponsors, supported the National Zoo in most of the facets of its operation. FONZ concessions—merchandising, food service, and parking— generated near-record revenues, ensuring even greater support for the Zoo’s animal care, exhibition, education, and conservation programs. Membership grew, with a hearty infusion of nearly 6,000 new households. More children and adults attended our camps and classes and traveled with FONZ than ever before. FONZ recruits and trains some 1,500 volunteers who contribute to the Zoo in a variety of important roles, from gardening assistants to behavior watchers to interpretive guides to event supporters. These generous, dedicated people contributed more than 95,000 hours of service to the Zoo this year. Their efforts were far-reaching: FONZ volunteers, for example, interacted with an estimated 1.3 of the 1.9 million-plus Zoo visitors in 2005. These days, the Zoo and FONZ message also travels fast well beyond the Zoo’s gates. In 2005, visitation to the Zoo/FONZ website rocketed to 23 million, as the world shared the joy of the Zoo’s giant panda and cheetah births, among other highlights. Online sales of Zoo merchandise also spiked. Meanwhile, FONZ coordinated a full calendar of more than a dozen events, both free and fund-raising, as well as contests to increase interest and monetary support for new exhibits, animal care, education programs, and giant pandas and their conservation. Tens of thousands of people attended these events in 2005. The largest fundraisers, the spring ZooFari and the fall Boo at the Zoo, raised $300,000 and more than $238,000, respectively. Corporate sponsorship of the contests alone earned $100,000 to support panda research. The Adopt program, in which contributors “adopt” animals at different support levels, raised more than $217,000 for the care of Zoo animals. And the Young Professionals program raised $60,000 in support for conservation science programs. 6 All told, in 2005, FONZ provided direct cash support to the Zoo in the amount of $4.9 million. This amount came from funds raised through the special events and programs such as those just mentioned, as well as from concessions and parking net income and donations from individuals, corporations, and foundations. In addition to providing funds for Zoo projects, FONZ also supports the Zoo by managing and operating the majority of the Zoo’s in-park programs and outreach efforts. These operations include education, volunteer, and membership programs, visitor services such as information aides, special events, website management, and the promotion of Zoo events and programs. In 2005, the cost of these staff-provided services totaled $2.6 million. Thus, overall financial support from FONZ to the Zoo in 2005—including cash support and FONZ staff services—totaled about $7.5 million. The new Fujifilm Giant Panda Habitat and Asia Trail, as well as a planned new habitat for our Asian elephants, will transform the top of the Zoo in coming years. 2005 provided an important foundation for these initiatives, one upon which FONZ will build as we continue to support the Zoo and its revitalization under a new master plan that will be developed in 2006. 7 FONZ IN NUMBERS 8 23,000,000 . . . . . . . . . . . .2005 visitors to the website 7,500,000 . . . . . . . .Dollars in financial support provided 35,000 . . . . . . . . . . . . . . . . .FONZ members by end of 2005 28,400 . . . . . . . . . . . . . . . . .FONZ members by end of 2004 20 . . . . . . . . . . . . . . . . . .Giant pandas on exhibit outside China 1 . . . . . . . . . . . . . . .Free-admission, Smithsonian’s National Zoo EDUCATING AND INSPIRING THE PUBLIC Famed writer and biologist E.O. Wilson defines “biophilia” as “the innate tendency to focus on life and lifelike processes,” adding that “to the degree that we come to understand other organisms, we will place greater value on them, and on ourselves.” While it may seem that a human love for things wild is innate, studies show otherwise: People need places where they can develop and nurture a love for nature. Without them, they lose their connections with the natural world. With 2,000 animals of nearly 400 species, the Smithsonian’s National Zoo plays an important role in fostering biophilia on the local scale, serving its neighboring communities, on a national scale, as part of the Smithsonian and situated within the nation’s capital, and on an international level, through science, breeding programs, and other collaborations with wildlife conservation institutions and governments around the globe. FONZ is involved in all facets of public involvement with the Zoo, and as public interest peaked with such events as the cheetahs’ birth and that of giant panda Tai Shan, our full spectrum of activities was used to its fullest. One of the most visible and important ways that FONZ brings together the public and the Zoo is through the many helping hands extended through our extremely successful FONZ Volunteer Program. In 2005, more than 1,500 volunteers guided public tours, interpreted exhibits, conducted behavior watches, aided keepers in the daily care of exhibits and animals, assisted Zoo horticulturalists, and staffed events, among other tasks. VOLUNTEERS IN ACTION 1,900,000 . . . . . . . . . . . . . .National Zoo visitors in 2005 1,300,000 Visitors touched by education-based programs 95,000 . . . . . . . .Hours logged by FONZ volunteers in 2005 9,000 . . . . . . . . . . . . . . . .Hours of service provided by teens 1,500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FONZ volunteers 70 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Panda Watch volunteers 9 Over the past few years, FONZ has encouraged teens to become more involved as volunteers. In 2005, almost 150 served as class aides, horticultural assistants, keeper aides, “How Do You Zoo?” facilitators, Kids’ Farm teen volunteers, and exhibit greeters, donating more than 9,000 hours of service to the Zoo. FONZ offers a wide range of camps, classes, and other educational programs for FONZ members, and a full kit of educational tools—exhibit-activity guides, loan kits, and curriculum guides—are made available to educators, reaching thousands of students. In addition, FONZ’s Exhibit Programs continue to offer teachers the opportunity to arrange meetings with Zoo keepers and volunteers before their class trip. In 2005, FONZ added four new exhibit programs for student and teacher visitors. 10 REACHING OUT TO STUDENTS AND TEACHERS IN 2005 5,285 . . . . . .Students met with Zoo keepers and volunteers 4,888 . . . . . . . .Students using FONZ exhibit-activity guides 4,358 . . . . . . . . . . . . . .Students reached in their classrooms 207 . . . . . .Teachers who met with Zoo keepers or volunteers 178 . . . . . . . . . .Teachers using loan kits or curriculum guides 144 . . . . . . . . . . .Teachers using FONZ exhibit-activity guides OTHER VOLUNTEER- AND EDUCATION-RELATED ACCOMPLISHMENTS FOR 2005: The Volunteer Association at the National Zoo (VANZ) worked with FONZ to host the 2005 Association of Zoo and Aquarium Docents (AZAD) conference in Washington, D.C., from September 27 to October 2. More than 150 volunteers contributed more than 3,000 hours of their time to plan and host this event. This conference brought about 650 volunteers from across the country to the nation’s capital. Through an outreach program funded by a five-year grant from the Gordon F. and Jocelyn B. Linke Foundation, about 650 kids participating in D.C. Parks & Recreation summer camps were brought to the Zoo to visit the “How Do You Zoo?” exhibit, take a guided tour of the Zoo, and watch a slide show about zoo careers. The formal demonstration program began in the summer of 2005. This exciting new education initiative is a collaborative effort between FONZ public education and the Zoo’s animal care staff. More than 80 demonstrations were conducted by FONZ and Zoo staff, covering a variety of topics, from creating wildlife-friendly backyard habitats to cheetah adaptations and conservation. An evaluation showed that visitors understood the Zoo’s conservation messages in more depth when they watched a demonstration rather than just reading static exhibit graphics. This new program will be expanded in 2006. 11 PR AND MEDIA RELATIONS In this world of mass communication, getting the word out about what FONZ has to offer is key. In 2005, media opportunities abounded, thanks in good part to one of the pinnacle events in the Zoo’s 116-year history—the birth and survival of giant panda cub Tai Shan. FONZ and Zoo activities were highlighted in stories from outlets as varied as The New York Times, Parade, Natural History, Newsweek, The Washington Post, WTTG Fox 5, and WTOP Radio. These were but a few of the dozens of other newspapers, radio, television, and cable networks, magazines, and news services that tapped into FONZ-generated press releases, public service announcements, and other promotional materials. 12 Among the programs that garnered publicity and enthusiastic public involvement were a panda naming contest that drew more than 202,000 votes, a children’s fund-raising challenge called “Pennies for Pandas” that brought in submissions from 39 states and garnered more than $16,000 for the Zoo’s Giant Panda Conservation Fund, and the Adopt a Species program, which raised three times the previous record in 2005. THE WEB Millions of visitors from around the world and around the corner experience the Zoo via our award-winning and growing website. Two years after the launch of the consolidated Zoo/FONZ website, this is one of FONZ’s most powerful vehicles for reaching Zoo-lovers. Web-tourists study up on the Zoo’s animals, visit them via web cams, and find out about special events and when to visit. Members can access special members-only features and sign up for classes and other programs. The Online Zoo Store, revamped in 2004, continues to draw a growing consumer base. (See Providing Guest Services on page 20.) This year saw an unprecedented number of visits to the site, thanks to the website’s ability to involve its viewers in the latest Zoo events, as they happened. In January, for example, a web cam offered behind-the-scenes looks at the Zoo’s four new cheetah cubs. A second cheetah cam debuted in May, along with the Zoo’s second cheetah litter. By March, during the panda pregnancy watch, web visitors could monitor Mei Xiang’s hormone levels and behavior online. Once the cub was born in July, they could watch the mother dote on her youngster and vote online in the naming contest. By November, they could register to get free tickets to see Tai Shan once he was on limited public view. By regularly checking the online diary, web viewers could track his weekly highlights, from birth to bamboo. In 2005, the website’s online education program Conservation Central won two prestigious awards—a “Webby Worthy” award from the International Academy of Digital Arts and Sciences and a Parents’ Choice Gold Award from the Parents’ Choice Foundation. These were the fourth and fifth awards garnered by Conservation Central since its inception in 2004. This online program was made possible through support provided by FONZ’s Partner in Conservation Education, Fujifilm. 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 2003 Website Visitation 13 2004 2005 EVENTS Each year, FONZ organizes a full calendar of special events that provide invaluable venues for educating the public and attracting visitors and support for the Zoo. These include the spring kick-off, the March North American Wildlife Celebration, such traditional favorites as the Easter Monday African-American Family Celebration and the September Fiesta Musical, an annual celebration of Latin American culture and heritage. A tradition since the summer of 1984, the free Sunset Serenades concert series once again drew hundreds of visitors to Lion/Tiger Hill on six Thursday evenings from late June into August. While events such as these provide free, fun, educational occasions for Zoo visitors, other events are fun fund-raising vehicles for FONZ, providing key support for Zoo programs and projects. Below are a few highlights of FONZ’s jam-packed 2005 event calendar: MARCH CHEETAH NAMING CONTEST APRIL (ESTIMATED PARTICIPATION: 13,000) After a month-long contest, more than 13,000 web voters selected names for two of the four cheetah cubs, the first cheetah births in the Zoo’s 115-year history. Voters donated more than $3,000 to support the creation of a new cheetah breeding and research facility. In 2004, Mayor Anthony A. Williams officially proclaimed April “Panda Month” in Washington, D.C., and in 2005 FONZ and the Zoo celebrated the month with four weekends of special activities at the Fujifilm Giant Panda Habitat. Included was the launch of the 2005 Giant Panda Photo Contest, which was followed by hands-on educational activities, interpretive talks, crafts, and storytellers. PANDA MONTH 14 MAY 5 TIGER CUB BIRTHDAY PARTY (ESTIMATED ATTENDANCE: 2,000) Celebrating the one-year birthday of three male Sumatran tiger cubs born in May 2004, this free event attracted not only the public but a lot of media attention as well. Kids’ crafts, interpretive talks by keepers and FONZ volunteers, a giant birthday card, and ice cream cake for the first 500 takers were among the highlights of an event that drew attention to the rare Sumatran tiger and the Zoo’s success at breeding this endangered subspecies. MAY 19 ZOOFARI (ESTIMATED ATTENDANCE: 3,500) Over the years, ZooFari has raised millions of dollars to support a wide variety of Zoo initiatives, from conservation programs working to save endangered species to new and improved exhibits. In 2005, as in years past, thousands came out to support the Zoo and have a great time dining, dancing, and enjoying a night of Zoo fun at Wing Ding, which highlighted efforts to study and protect birds and their habitats. One hundred and fifteen restaurants served their fare, which visitors enjoyed with wine from 20 vintners. The 22nd annual ZooFari raised $300,000 and helped fund, among other things, the upcoming arrival of sea lion pups and meerkats at the Zoo and the purchase of equipment that will allow staff to test the Zoo’s collection and wild birds for the H5N1 virus. The amount raised by Wing Ding compares with that netted in 2003 but is lower than the $350,000 raised by ZooFari in 2004. AUGUST 25 BREW AT THE ZOO (ESTIMATED ATTENDANCE: 1,200+) This first-time beer-tasting event sold out well in advance and netted more than $26,000 to benefit the Zoo’s Asian Elephant Conservation Program. Local bands performed, while 25 local and European breweries served samples of handcrafted beer and 15 area restaurants provided hors d’oeuvres. 15 OCTOBER 28, 29, 30 BOO AT THE ZOO (ESTIMATED ATTENDANCE: 15,000+) In its seventh year, this fantastic three-night Halloween-at-the-Zoo event once again sold out well in advance. Decorated trails led costumed participants to nearly 50 treat stations, hands-on activities, and opportunities to watch elephants, lions, and tigers stomp and smash pumpkins donated by local growers. Boo at the Zoo provided more than $238,000, including $61,500 in sponsorships, for FONZ public education programs. FONZ EVENTS 2005 February . . . . . . . . . . . . . . .Cheetah Cub Naming Contest March . . . . . . . . . . . . .North American Wildlife Celebration April . . .Panda Month, African-American Family Celebration May . . . . . . .Tiger Cub Birthday Party, Bird Fest, Guppy Gala . . . . . . . . . . . . . .National ZooFarixxxxxxxxxxxxxxxxxxxxxxxxxxxxxx June . . . . . . . . . . . . . . . .Cockadoodle Zoo, Sunset Serenades July . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sunset Serenades August . . . . . . . . . . . . . .Sunset Serenades, Brew at the Zoo . . . . . . . . . . . . . . . . . . . . . . . .Giant Panda Cub Naming Contestxx 16 September . . . . . . . . . . . . . . . . . . . . . . . . Fiesta Musical October . . . . . . . . . . . . . . . . . . . . . . . . . . . .Boo at the Zoo December . . . . . . . . . . . . Children’s Holiday Celebration SUPPORTING CONSERVATION, SCIENCE, AND ANIMAL CARE Funding from FONZ supported many important Zoo programs in 2005, including scientific research, education and conservation initiatives related to giant pandas, exhibit improvements, and support for interns, trainees, and post-doctoral students. FONZ has long been a primary source of funding for science and conservation programs at the National Zoo. The boost in Zoo visitation in 2005 and the increased profitability of concessions enabled FONZ to increase its support for these programs. During 2005, FONZ funded close to $1 million of work by National Zoo scientists, including $170,000 for research on giant pandas. Much of the infrastructure of Conservation and Research Center (CRC) science was funded by FONZ. Laboratory associates and technicians and research post-docs all received some FONZ support. In addition to giant pandas, animals studied at least in part with FONZ funds included sloth bears, Asian elephants, clouded leopards, Eld’s deer, black-footed ferrets, cheetahs, desert tortoises, and golden lion tamarins. Among the disciplines and techniques employed in these studies: geographic information systems (GIS), genetics, endocrinology, reproductive biology, ecology, behavior management, and enrichment. In addition, in 2005, more than 100 FONZ volunteers participating in the Behavior Watch program helped Zoo staff and scientists collect vital behavioral data on a wide variety of Zoo animals, including giant pandas, cheetah cubs, Asian elephants, kori bustards, the Zoo’s free-ranging golden lion tamarins, and the giant Pacific octopus. Data collected during these watches not only help to improve the Zoo’s management of its animals, but also contribute to the knowledge of the animals in the broader zoological community. 17 FONZ’s Adopt a Species program was a wild success in 2005. The program supports the care of the National Zoo’s more than 2,000 animals by helping to fund exhibit improvements and the purchase of medical supplies and equipment, as well as enrichment items. People can “adopt” one of 32 Zoo animals at different support levels ranging from $40 to $1,000. Benefits vary with different levels of support. Beginning in October, FONZ offered a special giant panda “Adopt” package for the holidays, which included a 12-inch panda plush toy, a special sugar cookie kit with panda cookie cutter, a CD-ROM photo diary about panda pair Mei Xiang and Tian Tian, and a photo of cub Tai Shan. A run-away success, this package contributed to the more than $217,000 raised by the Adopt program in 2005—more than triple our previous high of $66,700 in 2004. Among other things, income generated by Adopt a Species in 2005 will be used to fund Asian elephant Shanthi’s artificial insemination. FONZ activities described elsewhere in this report helped important Zoo science and conservation efforts. These include: MONEY RAISED FOR ZOO BY SELECTED FONZ ACTIVITIES 18 $300,000 Adopt a Species . . . . . . . . . . . . . . . . . . . . . . . . .$217,000 Sponsorship for Panda Contests . . . . . . . . . . . .$100,000 Young Professionals Program . . . . . . . . . . . . . . . .$60,000 FONZ Visa Affinity Card Program . . . . . . . . . . . . .$40,000 Brew at the Zoo . . . . . . . . . . . . . . . . . . . . . . . . . . .$26,000 Pennies for Pandas (raised by kids) . . . . . . . . . . .$16,000 Panda Hotel Packages . . . . . . . . . . . . . . . . . . . . . .$15,000 Cheetah Naming Contest . . . . . . . . . . . . . . . . . . . . . .$3,000 ZooFari . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . NEW TECHNOLOGY BENEFITS ZOO ANIMALS Yet another highlight of the Zoo’s and FONZ’s partnership with Fujifilm: In 2005, the Fujifilm Medical Systems division donated a state-of-the-art digital x-ray system that enables Zoo veterinarians to diagnose animal health problems more quickly and accurately than with conventional film-based x-ray systems. The new equipment makes examinations much quicker and easier for the Zoo’s animals by producing digital images that can be manipulated to show both bone and soft tissue and to reveal injuries that may not have appeared on a film x-ray. Thanks to Fujifilm’s generosity, the National Zoo is one of the first zoos in the country to employ this technology. 19 PROVIDING GUEST SERVICES The Smithsonian’s National Zoo is one of only three major U.S. zoos to offer free admission to its visitors. Net revenues generated from FONZ concessions—its merchandise, parking, and food-service operations—provide not only much of this organization’s operational funds but also strong support for a multitude of Zoo programs. Through these concessions and other efforts, FONZ also strives to ensure that each Zoo guest enjoys her or his visit. Zoo visitation in 2005 was an estimated 1.9 million, up slightly from 1.8 million in both 2003 and 2004. Thanks in good part to the busy peak season and the animal events described elsewhere in this report, concessions revenue revved up in 2005, with combined revenues from food service, merchandising, and parking reaching $10.1 million, a jump from $8.2 million in 2004. Most Zoo visitors wind up, at one time or another, at food-service facilities run by FONZ, and they were a hungry lot in 2005. After renovations in 2004, the Panda Café opened its doors and served about 500,000 visitors, generating more than $270,000. In addition, FONZ Food Service catered 856 events, including meetings, birthday parties, and special events. Food Service Total Revenues 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 2002 Food Service Revenues 20 2003 2004 2005 Parking also brought in more money in 2005, thanks in part to a rate increase. Revenues rose from almost $1.3 million in 2004 to $2.1 million. In 2005, this busy department assisted people in about 186,000 vehicles who paid to park in Zoo lots. In addition, FONZorganized group visits to the Zoo generated $72,000 in 2005, up from $52,000 the year before. FONZ staff coordinated with school groups to welcome visiting students and help make their trips to the Zoo run smoothly. They also answered requests to help transport disabled visitors, and operated shuttles to and from the Woodley Park-Zoo/Adams Morgan Metro station to assist guests attending special events such as ZooFari and Boo at the Zoo. In addition, FONZ provided wheelchairs free of charge to those in need, on a first-come, firstserved basis. FONZ staff also assisted the Zoo with trash collection and recycling. More than 30 FONZ information aides greeted and assisted curious visitors. Info aides sold Zoo Maps to visitors, generating $159,000 in revenue for 2005, while stroller rentals brought in another $123,000. Hoping to take a reminder of the Zoo home with them, many visitors drop into FONZ’s stores at the Zoo, online, and seasonally at the mall. In 2005, the merchandising department provided a wide range of items that cater to souvenir-seeking visitors, and the National Zoo Store Online saw a more-than-300-percent spike in sales from 773 orders in 2004 to more than 3,600 in 2005. Orders flooded in from around the world following the naming of Tai Shan, as web shoppers clamored to get their own souvenir by which to remember this great Zoo moment. 21 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Sept. 2004 Approximate Online Net Merchandise Sales 2005 Oct.2004 Nov. 2004 Dec. 2004 Sept. 2005 Oct.2005 Nov. 2005 Dec. 2005 2004 TOTAL ONLINE SALES 2005 TOTAL ONLINE SALES $24,700 $134,400 Meanwhile, gift shop merchandise sales totaled about $4.2 million, the highest overall sales total since 2002. A 188-percent boost in sales in December came as visitation surged with Tai Shan’s public debut. Whether sold in the park or online, giant panda-related items remained the best-selling merchandise, accounting for more than 60 percent of total merchandise sales in 2005. The increased number of transactions were processed with boosted speed thanks to an April 2005 overhaul of the inventory control system and store registers. The increased speed also resulted in better customer service. For the fourth year in a row, the mobile-cart program helped reduce the crowds in National Zoo Stores while creating an open-market atmosphere located near some of the most popular exhibits. The 2005 holiday season saw the opening of a temporary National Zoo Store located at Montgomery Mall. Overall, FONZ merchandise sales rose by ten percent over that of 2004. 22 RECRUITING ZOO SUPPORTERS & PARTNERS Without member support, FONZ’s services to the Zoo and its visitors would not be possible. Our members provide not only financial support—they are the major source of solicited and unsolicited contributions to the Zoo—they are our ambassadors, trumpeting our programs and the Zoo to their friends, coworkers, and neighbors. Members are the most frequent visitors to the Zoo and attendees at our special events. They purchase most of the tickets to our major fundraisers, and keep our classes, camps, workshops, and Snore & Roar overnights filled. Most people are drawn to join FONZ by the wonderful membership benefits, including free parking, discounts on merchandise, opportunities to participate in camps and classes, invitations to members-only events such as Cockadoodle Zoo, and our bimonthly publications, the newsletter Wildlife Adventures and our magazine ZooGoer. They also enjoy significant discounts on tickets to special events like ZooFari, Guppy Gala, and Boo at the Zoo. 2005 saw a jump in membership, with about 6,000 new households joining the ranks. Onethird of this boost came after FONZ encouraged the public to join for a chance to get a special preview of Tai Shan before the cub had his official public debut. The 2005 total of more than 34,000 households was the highest membership count since 2003. Membership opens many doors for visitors who want to get more out of the Zoo experience. Perks include not only those just mentioned but also such perennial favorites as: The FONZ Wildlife Travel Program, which featured trips in 2005 that brought participating members to the Galapagos Islands, Yellowstone National Park, and Canada’s St. Lawrence River in search of whales. On each trip, FONZ travelers observed wildlife, learned about far-flung locales, and enjoyed top accommodations and food—all while enjoying the company of fellow members. Members-only classes and programs, which provide stimulating educational experiences for children and adults alike and explore a broad range of wildlife and conservation topics. About 15,000 adults and children attended these classes in 2005. 23 Birthday parties, 280 of which took place at the Zoo in 2005. These parties, which include refreshments, favors, and a guided tour of a Zoo exhibit or area, earned $75,000 in revenue for the year. The perpetually sold-out Snore & Roar sleepovers, which give members a unique opportunity to camp out at the Zoo (in tents provided by FONZ) and get a behind-thescenes look at a particular exhibit. In 2005, more than 60 overnights earned about $65,000 in revenue for FONZ education and membership programs. The Summer Safari Day Camp at the National Zoo, which is offered in week-long sessions over an eight-week period. Campers entering grades K through five enjoyed a variety of fun and educational activities, including hands-on science experiments, arts-andcrafts projects, tours of the Zoo, and much more. In 2005, more than 1,000 children attended the 56 sessions, continuing the high level of success and popularity our summercamp program has experienced. Thanks to the generous support of Fujifilm, ten low-income children attended Summer Safari Day Camp on full scholarship. Whole Foods provided sponsorship support for the camp in 2005. The overnight FONZ Nature Camp, which takes place at the Zoo’s Conservation and Research Center (CRC) in Front Royal, Virginia. There, campers entering grades five through ten explored the fields, forests, and streams, and slept under the stars. Now in its eleventh year, FONZ Nature Camp attendance grew by about ten percent in 2005, to 220. Thanks to Fujifilm support, five low-income children attended the FONZ Nature Camp on full scholarships in 2005. Together with the Summer Safari Day camp, this program generated over $300,000 in revenue in 2005. The 2005 Autumn Conservation Festival, which took place at CRC, a property normally closed to the public. The open house drew more than 3,000 FONZ-CRC members for a privileged peek into this renowned conservation facility. Visitors were treated to exhibits and demonstrations, live music, and children’s activities. After a 2004 survey revealed that members preferred to “wake up” with the Zoo rather than attend an evening event, FONZ’s annual members-only ZooNight was changed to a “zoo morning” dubbed Cockadoodle Zoo. On June 18, the first Cockadoodle Zoo drew an estimated 4,000 to 5,000 people. Attendees, some still in their pajamas, got a sneak peek at how Zoo animals and staff rise and shine. The change brought new interest: While the number of members attending ZooNight had dropped in recent years, the first Cockadoodle Zoo’s attendance was well above average. 24 SPECIAL AUDIENCES We realize that communicating our conservation message and acquiring additional resources for the Zoo depends upon broadening our audience. To this end, we launched a corporate membership in 2003. In 2005, Booz Allen Hamilton, Fujifilm, Lyondell Chemical Company, the Omni Shoreham Hotel, Velsor Properties, LLC, and Whole Foods Market were members, generating $37,500 in revenue. Employees and business partners of corporate members enjoy a variety of benefits, including VIP tours, invitations to exclusive events, tickets to ZooFari and Young Professionals events, discounts on hosting corporate functions at the Zoo, and FONZ membership passes. The companies also receive recognition in FONZ publications and on the Zoo/FONZ website. The FONZ Young Professionals (YP) Program, designed to attract young adults to the FONZ family, grew to more than 900 members in 2005, up from 800 the year before. The YP program gives young adults a chance to socialize at the Zoo and to enjoy and learn about the outdoors through a variety of activities and events. YP events directly benefited the Zoo’s conservation efforts, raising $60,000 in support of conservation science programs. 25 MARKETING AND PROMOTIONS For most of our events, FONZ staff secures corporate sponsors to provide cash support and other services, and media partners that, among other things, provide in-kind support in the form of free promotion. In 2005, more than $360,000 was raised in sponsor-event fees, helping defray overhead costs and ensuring that as much of our fund-raising event revenue as possible went toward the programs they are designed to benefit. In addition, in-kind donations from sponsors were valued at more than $1.4 million. In 2005, FONZ also hosted the fifth Giant Panda Photo Contest. Sponsored by Fujifilm, this contest challenged visitors to photograph the Zoo’s giant pandas and awarded prizes to winners in four categories, as well as to the author of the most creative photo caption. FONZ partners with a group of ten area hotels, including the Omni Shoreham Hotel, the Days Inn Connecticut Avenue, and the Hyatt Regency Bethesda, to offer panda hotel packages that provide special panda-themed welcome kits to guests who request a hotel’s package. In 2005, Fujifilm continued to be a supporter of this program, which connects the Zoo with area businesses, increases visitor interest, and raises awareness and funds for the Zoo’s giant panda program. In 2005, panda hotel packages raised more than $15,000 for the Zoo’s Giant Panda Conservation Fund, up from $4,000 in 2004. LOOKING TOWARD THE FUTURE The excitement of 2005 sets the stage for greater accomplishments in 2006. These will include the grand opening of the new Fujifilm Giant Panda Habitat and Asia Trail. Not far behind is planning for an innovative, stimulating, and greatly expanded new home for the Zoo’s growing Asian elephant herd. While Asia Trail and a new habitat for our Asian elephants are already in motion, they are but part of the Zoo’s new master plan. In coming years, large parts of the Zoo will be enhanced and transformed. All of this activity—aimed at boosting the welfare of the Zoo’s animals and the education and recreation possibilities for visitors, as well as advancing efforts to save biodiversity—will be supported by FONZ, its partners, and its members. 26 2005 FONZ CONTRIBUTORS DONORS OF FINANCIAL SUPPORT $500,000 OR MORE John and Adrienne Mars $100,000 OR MORE The Estate of Thelma R. Chase Amy N. Behrend Goldstein Trust Shirley Sichel $50,000 OR MORE The Chubb Corporation Joanna A. Kieffer The Knapp Foundation, Inc. Franchon and Gloria Smithson $20,000 OR MORE Decade Lead Annuity Trust William P. McClure National Geographic Society Security National Bank World Wildlife Fund Anonymous Lauren and Kristine Colby Helen R. DuBois Raul J. and Jean-Marie Fernandez Clinton A. and Elaine Fields Graduate Management Admission Council Erwin M. Gudelsky Mark Handwerger Clinton and Missy Kelly Gordon F. Linke Mary and Daniel Loughran Foundation, Inc. Tony and Kitty Pell Ernest S. Rosenberg Collins Roth Siemens Building Technologies Joseph G. Tompkins Truland Systems Corporation $2,500 OR MORE $10,000 OR MORE Elizabeth Andrews Ann H. Bissell Booz Allen Hamilton David Challinor The Max and Victoria Dreyfus Foundation The Mark and Carol Hyman Fund Lyondell Chemical Company Linda Mars Matthew V. Roswell Whole Foods Market James and Marjorie Akins Terry Albertson B.F. Saul Property Company Eleanor Balaban Robert A. Bartlett Laura C. Bay Jeanne V. Beekhuis Ruth B. Berman Patricia A. Bradley William and Karen Brown Edward A. Burka Gerry Cooper Anita Dunn Paul and Martha Gaffney 27 $5,000 OR MORE Peter Conners Andrews Jim and Robyn Herrnstein Laura H. Hoffman Nettie A. Horne Freeman Jones Shelley Kay Harris and Eliza Kempner Fund Jim Keppler Kimberly V. Kimball Woody Knopf Robyn S. Kravit Greg and Vicky Marchand Catherine Berger Mason Audrey L. Newton Susan B. Perry Prospect Waterproofing Company Kurt J. Reisenberg Diane Robertson Sue Ruff Darrell and Kim Smith David B. Smith and Ilene Weinreich George and Holly Stone Jodie and Michael Thomas University of Maryland College Park Velsor Properties LLC Weil, Gotshal & Manges Foundation, Inc. Dawn Weymouth Melvin O. Wright $1,000 OR MORE Craig Ader Eric Alexander The Arnold F. Baggins Foundation, Inc. Ken Ashworth Marcie L. Bane Barry Bergman Joan Bertrand Amber Blaha Richard Braun 28 Linda Browdy Terry Brown A.G. Burbank Robyn Burdett B. Bernei Burgunder Johnny F. Clark Bonnie Cohen Sharon Compono Ruth Compton Thuy Conway George A. Didden Kathy Duke Wendy Everett ExxonMobil Foundation Billie Feldhaus Lorry Fenner Fifth Third Bank Russell Frey Linda George Berdie Giattina Edward A. Ginn Ronald M. Ginsburg Paul Green Keith J. Greene Robin Greenwood Bruce Guthrie Lillian Hagener Cassandra Hanley-Sumerlin Denise M. Henry Christian Hudson K. Adrian Hunnings Intelsat Kevin Janowsky Paul Johnson Johnson-Edwards Family Foundation K-LO Construction, Inc. Peter S. Kahn Thomas Kamasky Angie Keller Laura Keller Tina Kelly David T. Kenney Christine N. Kohl Robin Kritser Jeffrey Lande Sandy Lerner Melinda Levitt James Lintott and May Liang Joe Luisi Tim Lunsford and Ms. Lynn Litchy Mr. Fables Wildlife Conservation Fund Mid-Atlantic Vending Rodney H. Mills, Jr. Roscoe M. Moore Stan Moore Daniel J. Mulholland John Murphy Dennis Nagy and Gaetana Saletta Patrick Noonan Alexander Novak Terry R. Peel David Perry Charles P. Price Douglas Price Laura Roth Kathrine A. Roznowski Samuel Rubenstein Hattie Ruttenberg Elaine W. Sawyer Marvin and Nancy Schneck Mary Sexton Roberta L. Seymour Pooja Shukla Mark Siegel Temay So Carol Kay Stocker Larry Summers Katharine Swanson T. Rowe Price Associates Foundation, Inc. Anne Lynn Torda Joseph P. Urbano James Weinberg Billie Wells Jack & Kathi Wells Brenda Wigger Marc Wishkoff David K. Wylie $500 OR MORE America’s Charities Alyssa Ammerman Gabrielle Aquilino Frank Armbruster Association of University Anesthesiologists Judie Austin Donald Avery Mary E. Bane John T. Beatty Janice M. Beaverson Linda Berg Harvey Berger Barbara P. Birnman Don Blumenthal Eugene Borochoff Andrea Bowles Gregory K. Brewer Cassandra C. Brinkman Greg Briolat Jere Broh-Kahn Josephine Burman Margaret Burns Antoinette Bush Ruth Bushnell Calvert Woodley Discount Wines & Spirits Leonore Cavallero Elizabeth Cavey Wiley A. Chambers 29 30 Nicole M. Chestang Heather Christiano The City of Little Rock P. J. Clay Sandra Cogdell Laura Cohen The Community Foundation for the National Capital Region Betsy Costikyan Kelly Cotton Steven M. Crutchfield Bruce Davis Heather Deane John DeSalvio Tamsen G. DeWitt Noelle Douglas Karen Doyne Robert Drozdowski Phillip Dube Eric Emanuel Pamela Enos Kathy Estey Beth Evans Stuart and Heather Everson Leslie D. Finster Bernard J. Frank Karen Frasier Paula R. Frechen William E. Freese Gerard Garino Stephen S. Girard Laura J. Glennon Alan Green Clare Greenberg Lloyd Greenberg Gloria Greene Walter Grudzinski Zoe Gwennap Ann O. Hamilton Gloria Shaw Hamilton Janice Harris Dreama Hemingway Vico E. Henriques Anne Herbster Barbara L. Herwig Stephen T. Hosmer Richard C. Hotvedt Deborah Howe Marie Huddle Mark Humphrey Carolee Inskeep Gregory J. Isaacs Candace Johnson Earl Johnson Jesse Kanach Donna Kaspar Hershel Z. Katz Peter B. Kibbee Donna Kim John Kim Debra Kirsch Robert Klein Roman Kmicikewycz Deborah Knuckey Terry Kreamer Mary C. Langlais Teresa Larson Joseph Lazio John M. LeBedda Joanna Lehmann Gracell Lim Edgar Looney Jack W. Lovell Elaine Lucas Willa J. Lutz M.L. Takats Foundation Ann T. Maiatico Charles Maluzzi Joseph Mattos Linda L. Mayer Charlotte McCormick Gene S. Mead Caroline M. Mew Steven Meyer Michael Mihalke Joanna A. Miller Millington School Melody S. Mobley Elizabeth M. Molloy Elizabeth Hope Moore Suzanne Morgan Gil F. Morin Jill R. Mullan The Murphy Family Clifford Nelson Leslie Nickel Randy A. Noranbrock Edward J. Nowak Margaret H. O’Brien James O’Neil Lynn A. Osterberg Donald E. and Lynn Owen Pat Perkins Elizabeth A. Petree Sandra L. Phillips Laura Pinsky Fred R. Pitman Martha Poinar Colin Potts Stephen Powers John H. Price John A. Prignano Rebecca Qualey Anne Quinn Michael Reed Richard Regardie Kerry M. Richard Ronald Ricks Steven S. Ridenhour Joseph Rivers Edith Rodano Jessica Rosenbaum Patricia A. Rouru Marya A. Rowan Vida Russell Cynthia Ryan Russ Savage Jerry Schaper Susan Schneider Barbara Schoeberl James M. Schroeder Jacqueline L. Schulman Mary Shaughnessy William F. Sheehan Jill Shohet Carol Ann Siciliano Jonathan Silver Stephen Skinner Jason Smith Eric D. Solomon Tina H. Straley Daniel D. Sullivan Michael and Janice Sveda Jeffrey Taft Mary R. Tanner Todd Taskey Becky L. Thane Alexander Thier Jeffrey D. Thomas Barry H. Thompson John Tobey Grace Y. Toh Robert J. Trudel George Tsantes John M. Tucker William Vann Linda Varner Ralph C. Voltmer Kimberly Walker Elizabeth A. Wallace 31 Chris Walsh Kim Welsh Marie Wiley Jeffrey H. Williams John T. Williston Wilmer, Cutler & Pickering Robert W. Wilson Roger Wirin Andrew E. Wise Thomas R. Wiseman Alan Young Eileen Zeitz Jolanta Zwirek $250 OR MORE Karla Aghajanian Jonathan P. Albers Raad Alkadiri Aileen Allen Alberta W. Allen Christopher Alvares American Horticultural Society American Ornithologists Union John P. Andelin Glenn Anderson John Andrews Betty R. Arbuckle-Taylor Kathleen Arendt Tom B. Arundel Christina Ayiotis William Bacchus Deborah Bair Dennis Baker Gregg Ball Robert Ball Paul Barker Dale Barnes Laura Beauchamp Kim Becraft Bart Berkley Devon Blair 32 Rob Blumer Ariene Boggs Amanda Bohn David Bohrman Gerald Borsuk Terri L. Brady Julie R. Breslow Sandra J. Brock Jodi and Daniel Bronfman Elizabeth R. Brooks Eleanor Brown Judy Brown Stanley A. Brown Yvonne M. Bucholtz Lisa L. Burke Jim Burks Philip S. Burr Beth Burrous Wendy B. Burt Mitchell Bush Bill Butcher Teresa Byrne Donald H. Cady Cheryl J. Calhoun Donna Calia Deborah L. Callanan Debra Canapp Carol Capuano Christine Cardinal Marie Cecil Beth Chandler Carolyn Chiappa Bill Christensen Nicholas L. Christopher Gary A. Christopherson Don Cielewich Ronald E. Clem Frank Clements Michael Coe David G. Cohen Joan Comer J. M. Compton Randolph B. Cook William H. Cook Trevor Cooke Mary A. Cooper The Corporate Insurance Management Assoc. (CIMA) Keith A. Courshon Carol L. Crew Frances Crowley Douglas Croxton Christopher B. Cyrway Norman R. Dailey James R. Daugherty Diane H. Davidson Steven Davidson Chris C. Davis Claire Davis Jill Davis Victor Delano Bronwen Denton-Davis Joy Devost Nicholas Dickinson Frank Distasio Steve Dixon Hope Dobrow Glennalee K. Donnelly Eric B. Donovan Lisa Dreisch Susan L. Drew Frank Dudek Janet Dudek-Coleman Krista Duffield Amy K. Dunbar William E. Duncan Lois M. Dyer Ronald R. Eckert Lenore Ehrig Richard Engler Michela English Frederick W. Fagerstrom Katherine Fallow Richelle K. Fatheree Thomas Felton Gary Fender Lewis Fermaglich Andrea Bear Field Colleen M. Fisher Gary Fitzgerald Melinda K. Floom Nancy Folger Ronald Foresha Howard A. Fox Thomas O. Frank Colette S. Freeman Judy Freshman Helen Gaul Michael C. Gelman Ted Gest Cathy Gillespie Margot Gould Jill Gorski Stefanie Greenberg Laurie Gregorio Rob Griffen Robert Griffith Jeffrey H. Grosman Robert Gruhl Joseph Gutsick Donald W. Hagerling Leslie J. Hale Clio Halpern Tycho Halpern Cynthia Hamilton Ray Hart Bobbi Harte Robert E. Hartnett William Haskett Virginia M. Heatwole Robert Herman Mary Hetzel Gloria Hidalgo 33 34 William E. Himwich James F. Hinchman Sharlene Hirsch Leigh Hittner Laura S. Holgate Jacqueline S. Holmes William Holmes Jeffrey J. Holtmeier Margaret R. Hood William L. Hopkins Jamie Howser Lawrence B. Hunt Andrew K. Hurd Terri Hurley Michael Hurst Louis S. Hurwitz Lizzy Indek Annesley W. Jaffin M. E. James Bernard K. Jarvis Steve Jefferys Hong Jiang Tamara Jobe Clifford W. Johnson James Johnson Pelly Johnson Sarajane Johnson James E. Jones Bonnie Joranko Lee Jundanian Judith Kaleta James B. Kanuch Suzanne Kao Sally Kaplan Tad Patrick Kelly Terence J. Killen Caroline D. Klam Julie Knauer Paula Knepper Jack Kort Kenneth B. Kramer The Krist Family Dan J. Kroll Joseph Kumke John Kuray Jeff Kushan Don Laing Tammy Lawrence Grace Lawson Kevin Leath Darlene Leffler Richard A. Lehner Debra Levine Jan Lipkin Gregg Locascio Tom Loomis John R. Loudon Harry Ludeman Chris Lupold Bob Luther James Luzius Kelly Ann Lynch Melissa Lynch Leslie MacCallum Susan MacIntyre Karen Maclsaac The Madden Family Richard Madlener Paul Magliocchetti Jan Mares Jacqueline B. Mars Erica Martin Theodore Mastroianni Darrilyn M. Matsuki Jonathan A. Mazur Timothy McCullough Pete McCutchen The McKelvie / McCarthy Family Paige McKenzie Gerald R. McNichols McPherson Magnet School Medolo Dick Meltzer Pamela Mercer Robin A. Meyers Michigan State University Daniel Mick Eveline Mieville-Roberts Christine Millbern Jeffrey Miller John W. Miller James Misantone Susan Mitchell Susan Mitton Glenna S. Mongelluzzo Marc Montagner Katharine B. Morgan Vanessa Morgan Laura Morrison David E. Muenzer Laura S. Munder David Muzio Mary C. Nace Yasu Narita Steven K. Neufeld Sylvia Neukirk Ed Newberry Pamela Newcomer Mark J. Nosal Christine A. Nuttall Merlin Nygren Cathy O’Braoin Christine Ochs Matthew Olear Andrew Olek Justin Oliver Carl Oppenheim Marcy Oppenheimer Eileen Orbell Nikki Ott Craig Overpeck Oxhead Road Elementary School Richard W. Paar Eldridge V. Parks Robert Paschal Atul Pathiyal Cheryl A. Payne John Pemberton Lewis H. Perry Robert V. Perry Stephen J. Perry Dan Peterson Glen A. Petitt Joann Pfundstein Jerry Phillips Siri Pistenmaa Carolyn Pollock Marie Prentiss David D. Prescott Noreen Prettyman Heather Prichard Alan K. Pride Hillary Quarles Horst D. Ralston Joel Rappoport Joann Ratia Shaina Ravinsky-Fleeger and Annette Ravinsky Stephen K. Rawe Doug Redman Arthur M. Reed Jenifer Regan David C. Reilly Kasandra Rempel Caroline I. Reuter Dianne L. Rhodes Joseph L. Rigolizzo Toni A. Ritzenberg The River School John Robards Barbara L. Roberts Thomas W. Roberts Ellen Robinson Victoria Rogers 35 36 Patricia A. Rohman Ronald Romich Nancy Ronsheim Jenn Rosecrans Louis Rosen Zeta Rosenberg Karen Rosenthal Shawna L. Rosol Robert Rova Gary M. Ruffner Carolyn Salisbury Susan Sall Vivian F. Sangunett Stephen F. Schaeffer Diane Schiff Mark Schilling Tony Schloss Stephen Schmidt Judith A. Schneider Mary Seco Nancy Seiler Jeremy D. Selengut Jenine Serviolo Scott Severson Parks Shackelford Stephen M. Shapiro Elizabeth Shea James Sheire Laura Shellhase John T. Sheridan Mildred T. Shifflett Robert Shoemaker Anne T. Shultz Kathleen K. Sichenze The Sidney & Eleanor Glassman Foundation Inc. Kathleen L. Sievers Jacquelyn Singer Richard W. Skinner Zaedin Skolak-Magee Bernard Slosberg Linda E. Small Aaron Smallwood G. Dan Smith Jane C. Smith Lisa A. Soens Mary Lou Soller Jezelle Sonnier-Crawford James Sorber Peggy Sotos Christine Sow Eleanore Speelman Karen Maloy Sprecher-Keating Tim Stahmer Kristen Stanton Lawrence C. Starr Joyce J. Staubs Jonathan Steinberg Gale Sterling Ann Stewart Vanessa Stiffler-Claus Monique Van Stiphout Robert Strack Patricia Strupp Jay Sumner M. Lee Sutherland Debi Talbott Peter J. Tanous Linda Thames Debra Thangarajah Georgeanne T. Thanos Michael Thompson Benjamin W. Thoron Rand M. Tischler Jeanie Torchio Bobbi Townsend Dennis Tozser Stefan Tucker Eva F. Tully Frank Turner Daniel J. Tutas Amanda de Urraza Pam Vanghel Alvin Vaughn Elmira Vogtmann Robert F. Van Voorhees Betsy E. Walsh Marion Watkins Kathleen M. Waugh Eric H. Weisblatt David Weiskopf Jennifer Weiss Paulette Weiss Patricia A. Wells Laura M. Welsh Connie Wessner Bud West Robert Whirl Thacher W. White Laura Will Dawn Williams Jeanne Williams Darlene S. Williamson Diane Wilshere Kerie Wilson Laurie Wingate June B. Winston Cory Wood Maria A. Wood Rachel Wood Denise Worthen Robert Wrin Helen S. Yanchisin Karen S. Yingst Bradley W. Yoder Monica Young Maryelena Zaccardelli Elliot B. Zenick 2005 EVENT SPONSORS 2005 SUNSET SERENADES Fairfield Resort Starbucks Coffee Company WARW Radio Yellow Book 2005 EASTER MONDAY/AFRICANAMERICAN FAMILY CELEBRATION Starbucks Coffee Company United States Department of Agriculture WHUR 96.3 FM 2005 GUPPY GALA The Coca-Cola Company EU Services MIX 107.3 FM Pro-Motion (Towering Termite Tour) Subway Washington Parent Whole Foods Market Yellow Book 2005 ZOOFARI American Airlines Chevy Chase Bank The Coca-Cola Company Comcast EU Services Fujifilm Gallo Black Swan Wines GEICO MIX 107.3 FM NBC4 Smooth Jazz 105.9 FM WMAL Radio 37 PARTICIPATING RESTAURANTS 1789 Restaurant 701 Restaurant Addie’s Aldo’s Italian Steakhouse American Sea Grill-Loews L’Enfant Plaza Hotel Aquarelle Watergate Hotel Ardeo Armand’s Pizzeria Balducci’s The Bamboo Club Asian Bistro Bardeo Ben & Jerry’s Ice Cream Bistro Bis Black Market Bistro Black’s Bar & Kitchen Blackie’s Blacksalt Brasserie Les Halles The Bread Line Butterfield 9 Cacao Fine European Chocolates Calvert Woodley Wine & Spirits Capitol Cookies Ceiba Cesco Trattoria Charlie Palmer Steak House Chef Geoff’s Chef Geoff’s Downtown Circle Bistro Clyde’s Restaurant Colvin Run Tavern Corduroy The Corn Exchange D.C. Coast Restaurant David Greggory Dish Dupont Grille Equinox 38 Etrusco Trattoria The Federalist at the Madison Hotel Felix Restaurant & Lounge Finn & Porter Fireflies Firefly Firehook Bakery & Coffee House Fleming’s Prime Steak House & Wine Bar Fourth Estate at the National Press Club Fresh Start Catering at D.C. Central Kitchen Galileo da Roberto Donna Georgia Brown’s Restaurant Grapeseed Hard Times Café Juniper at the Fairmont Hotel KAZ Sushi Bistro Kinkead’s-An American Brasserie Krispy Kreme L’Academie de Cuisine La Tasca The Landmark Restaurant at the Melrose Hotel Lansdowne Resort Lebanese Taverna L’Oustalet M&S Grill Maggiano’s Little Italy Majestic Café Marcel’s Marriott Wardman Park Hotel Marvelous Market McCormick & Schmick’s Seafood Restaurant The Melting Pot Michel Richard Citronelle Mie N Yu Mon Ami Gabi Morton’s Steakhouse Neisha Thai New Heights Restaurant Notti Bianche The Occidental Ortanique The Oval Room Palette Paolo’s Persimmon Poste Moderne Brasserie Potomac Village Deli Quartermaine Coffee Roasters R&R Catering Red Sage Ristorante Luigino Ristorante Tosca Ritz-Carlton-Pentagon City Robert’s Restaurant at the Omni Shoreham Hotel Rock Creek Rockland’s Barbeque & Grilling Company Ronald Reagan Building & International Trade Center Roof Terrace Restaurant and Bar, Kennedy Center Rosa Mexicano Ruth’s Chris Steak House S&D Coffee, Inc. Sam & Harry’s Sign of the Whale Signatures Starbucks Coffee Company Starland Café Taberna del Alabardero Teaism Teatro Goldoni Ten Penh Tuscana West Uptown Bakers Vidalia Whole Foods Market Zed’s Ethiopian Cuisine Zola PARTICIPATING WINERIES Antinori, Italy Beringer Blass, California Billington Distributors, South America Chateau St. Michelle, Washington Clos du Bois, California Covey Run, Washington Douglas Green, South Africa Gallo of Sonoma, California Georges Duboeuf, France Gloria Ferrer, California Hardy, Australia J. Lohr, California Jacob’s Creek, Australia Kendall Jackson, California Little Penguin, Australia Ravenswood, California Robert Mondavi, California Sterling Vineyards, California St. Francis, California W.J. Deutsch & Sons 2005 SNORE & ROAR Whole Foods Market 2005 SUMMER SAFARI CAMP Whole Foods Market 2005 FIESTA MUSICAL American Airlines Chevy Chase Bank El Tiempo Latino Giant Food Starbucks Coffee Company Telemundo/Channel 64 United States Department of Agriculture Verizon Wireless Yellow Book 39 2005 AUTUMN CONSERVATION FESTIVAL Castiglia’s Restaurant and Catering Costello’s Lawn & Farm Services Laura Dabinett Russell B. McKelway Northern Virginia Daily Sprint Two Rivers Archery Club U.S. Cavalry 7th Virginia Company E Valley Health Systems WFTR Oldies Radio 95.3 FM 2005 BOO AT THE ZOO American Airlines The Coca-Cola Company Comcast Fujifilm HOT 99.5 FM Land Rover Rockville Masterfoods USA NBC4 Panda Express Rite Aid Snow Time Resorts SportsTalk 980 Radio Starbucks Coffee Company 97.1 WASH-FM Washington Parent The Washington Post WBIG 100 Radio Whitmore Printing & Imaging Whole Foods Market WMZQ-FM Radio WTNT AM 570 Yellow Book Berliner Specialty Distributors Cape Cod Potato Chips Enviro Kidz Goetze’s Candy Company Herr’s Snack Foods Jelly Belly Candy Company Kellogg’s Snacks Kraft Foods Masterfoods USA Minute Maid National Confectioners Association Panda Licorice Planter’s Peanuts Snyder’s of Hanover Tootsie Roll Industries Turkey Hill Ice Cream Utz Quality Foods Whole Foods Market Wrigley Company GIANT PANDA CUB NAMING CONTEST Animal Planet USA Weekend Magazine PENNIES FOR PANDAS American Airlines Animal Planet Omni Shoreham Hotel GIANT PANDA COMMUNITY PARTNERS CVS/pharmacy Hecht’s Panda Express Whole Foods Market 40 2005 BOO AT THE ZOO TREAT DONORS Annie’s Homegrown Barbara’s Bakery GIANT PANDA COMMUNITY PARTNERS Washington Metropolitan Area Transit Authority (Metro) FINANCIAL REPORT The financial report for 2005 shows significant improvement over that of 2004. National Zoo visitation jumped to 1.9 million, the highest total since 2002, thanks in good part to the historic birth of giant panda cub Tai Shan and other Zoo births. Membership numbers grew by 6,000 households, and total revenues were up too, increasing by $2.2 million in 2005 over the 2004 total of $13.4 million. This push came in part from boosted concession sales, which were up by $1.9 million. Contributions to FONZ were slightly diminished, however, down $82,000 from the previous year. As a result of the factors listed above, cash and in-kind support from FONZ to the Zoo increased to $7.5 million from $5.5 million in 2004. These funds supported research grants, education and conservation efforts, exhibit improvements, students and trainees and other projects, and included in-kind support provided through education and volunteer programs, visitor services, special events, website development, and other Zoo-support programs. In 2005, FONZ fundraising events continued to grow, sometimes selling out weeks before the event. Total revenues from our fundraising events in 2005 were higher than ever before at $938,000, topping even the banner year 2004, which brought in more than $894,000. In addition, an annual appeal focused on raising funds for the giant pandas brought in $560,000. In 2005, FONZ recruited and managed a volunteer workforce of more than 1,500 individuals who donated about 95,000 hours of service valued at $2.1 million. In summary, during this historic year, FONZ support of the Smithsonian's National Zoo grew ever stronger. 41 FRIENDS OF THE NATIONAL ZOO STATEMENTS OF FINANCIAL POSITION Years ended December 31, 2005 2004 ASSETS Cash and cash equivalents Investments Accounts receivable Pledges receivable Inventory Prepaid expenses Property and equipment, net Total assets LIABILITIES AND NET ASSETS Liabilities: Accounts payable and accrued expenses Deferred revenue Total Liabilities Net assets: Unrestricted net assets: Undesignated Board-designated Total unrestricted net assets Temporarily restricted net assets Permanently restricted net assets Total net assets Total liabilities and net assets 1,708,529 3,559,427 302,248 3,138,343 942,457 102,223 2,696,184 12,449,411 2,966,903 2,829,335 454,280 3,854,462 656,279 70,978 2,275,934 13,108,171 1,214,268 136,012 1,350,280 784,431 72,327 856,758 224,110 1,683,691 1,907,801 9,021,330 170,000 11,099,131 12,449,411 42,032 1,431,660 1,473,692 10,632,721 145,000 12,251,413 13,108,171 42 FRIENDS OF THE NATIONAL ZOO STATEMENTS OF ACTIVITIES Years ended December 31, 2005 2004 CHANGE IN UNRESTRICTED NET ASSETS Revenue: Membership Communications Merchandise Food service Parking Education Support to the Zoo Development General & administrative Total operating revenue Net assets released from restrictions Total unrestricted revenue and other support Expenses: Membership Communications Merchandise Food service Parking Education Support to the Zoo Development General & administrative Operating expenses before fees paid to the Smithsonian Fees paid to the Smithsonian Operating expenses before purpose restricted expenses Temporarily restricted purpose expenses Grants to National Zoological Park Total expenses Change in unrestricted net assets $ 2,165,117 41,566 4,159,426 3,814,496 2,151,796 369,578 909,065 31,128 219,029 13,861,201 3,922,918 17,784,119 $ 1,851,343 98,265 3,689,718 3,209,175 1,290,517 380,449 776,103 74,968 132,743 11,503,281 2,350,259 13,853,540 1,530,574 544,301 3,207,957 2,227,768 776,218 800,324 1,095,588 456,270 1,782,517 12,421,517 293,688 12,715,205 3,922,918 711,887 17,350,010 434,109 1,411,710 500,611 2,917,483 1,870,144 759,055 726,053 984,772 485,833 1,639,820 11,295,481 246,667 11,542,148 2,350,259 386,418 14,278,825 (425,285) 43 STATEMENTS OF ACTIVITIES (CONTINUED) Years ended December 31, 2005 2004 CHANGE IN TEMPORARILY RESTRICTED NET ASSETS Contributions $ 2,311,527 Net assets released from restrictions (3,922,918) Change in temporarily restricted net assets (1,611,391) CHANGE IN PERMANENTLY RESTRICTED NET ASSETS Contributions 25,000 Change in permanently restricted net assets 25,000 Change in net assets before cumulative effect of change in accounting principle (1,152,282) Cumulative effect on prior years of changing to a different membership dues revenue recognition method Change in net assets (1,152,282) Net assets, beginning of year Net assets, end of year 12,251,413 $ 11,099,131 $ 2,298,845 (2,350,259) (51,414) 25,000 25,000 (451,699) 608,572 156,873 12,094,540 $ 12,251,413 44 FRIENDS OF THE NATIONAL ZOO STATEMENTS OF CASH FLOWS Years ended December 31, 2005 2004 OPERATING ACTIVITIES Change in net assets Adjustments to reconcile change in net assets to net cash (used in) provided by operating activities: Depreciation and amortization Unrealized (gain) loss on investments Change in accounting principle Donated stock Changes in operating assets and liabilities: Accounts receivable Pledges receivable Inventories Prepaid expenses Accounts payable and accrued liabilities Deferred revenue Net cash (used in) provided by operating activities INVESTING ACTIVITIES Acquisition of property and equipment Purchase of investments Proceeds from sale/maturity of investments Net cash (used in) provided by investing activities Change in cash and cash equivalents Cash and cash equivalents, beginning of year Cash and cash equivalents, end of year $ (1,152,282) $ 156,873 509,752 (137,539) (533,542) 152,032 716,119 (286,178) (31,245) 429,837 63,685 (269,361) 510,824 2,171 (608,572) (1,138,602) (91,613) 1,481,422 74,184 (48,109) (151,371) 23,528 210,735 (930,002) (2,851,392) 2,792,381 (989,013) (1,258,374) 2,966,903 $ 1,708,529 (279,156) 775,813 496,657 707,392 2,259,511 $ 2,966,903 45 FONZ BOARD OF DIRECTORS 2005-2006 Robyn S. Kravit, President James F. Hinchman, First Vice President Bernard K. Jarvis, Second Vice President Christopher Capuano, Treasurer Sue Ruff, Secretary Thomas B. Arundel Marcie Bane Nicole M. Chestang Jean-Marie Fernandez Sheila M. Ford Keith J. Greene Deborah Knuckey Jeffrey Lande Alison McNally Vicky Marchand Anne Nicoll O'Rourke John F. Ring Andrew M. Shore Sheila D. Stinson Brendan Sullivan Grace Y. Toh James C. Weinberg Eric D. Weiss James F. Hinchman Lloyd W. Howell, Jr. Bernard K. Jarvis Alberta Allen "Missy" Kelly Deborah Knuckey Robyn S. Kravit Gloria Kreisman Mary C. Langlais Anne Nicoll O'Rouke Sue Ruff Eric D. Weiss FONZ STAFF DIRECTORS James M. Schroeder, Executive Director Jerry Wirth, Controller Fran Bernstein, Director of Development, Membership, & Marketing Merva Crawford, Director of Merchandise Susan Lumpkin, Director of Communications Kurt Meyer, Director of Food Service Pat Petrella, Director of Education & Volunteer Services Rafford Seymour, Director of Guest Services Laurie Stroman, Director of Human Resources ANNUAL REPORT CREDITS Project Coordinators: Susan Lumpkin, Matt Olear Writer: Howard Youth Editors: Susan Lumpkin, Jean B. McConville 2004-2005 Mark R. Handwerger, President Richard C. Hotvedt, First Vice President Jeffrey Lande, Second Vice President Grace Y. Toh, Treasurer Nicole M. Chestang, Secretary Thomas B. Arundel Marcie Bane Christopher Capuano Sheila M. Ford Keith J. Greene 46 Friends of the National Zoo Smithsonian's National Zoological Park 3001 Connecticut Avenue, N.W. Washington, D.C. 20008 202/633-4240 www.fonz.org