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					K. De La Rosa, 11/14/2010                                                                                              Page 1

Strat@Comm Contract - Version 1                            Agency Services             Expenses      Total Cost

Strategic Counsel and Account Management                  $            60,000.00   $      475.00    $ 60,475.00
  Preparation for and participation in monthly SC
  meetings (participate via conference call in all                                 $      100.00          phone
  meetings outside MI or Washington, DC)
  Liaison with Kristen De La Rosa and SC on a
  regular basis and in a timely manner
  Review and provide counsel on FutureTruck
  issues and/or projects as needed.
  General Account Management (invoicing, review
  billing, etc.)

  Work with sponsor PR contacts on their PR/media
  efforts and provide ongoing general feedback and
  awareness of overall PR efforts to sponsors
  Prepare quarterly reports of all activities performed
  and deliverables achieved
  Prepare final report                                                             $      375.00          copies

Team Promotional Kit                                      $             3,750.00   $      450.00    $      4,200.00
  Develop a shell news release, Q & A and fact
  sheet for teams to use for vehicle delivery PR;
  materials to be posted on FT website for
  distribution to teams by vehicle delivery date.
  Revise FT 2000 team promotional kit for
                                                                                                          copies,
  distribution at the Fall Workshop. Topic tutorials                               $      450.00
                                                                                                         supplies
  provided by DOE and Ford.
  Additional resources posted on FT website
  throughout the year for distribution to the teams.


Public Relations and Media Relations                      $            62,500.00   $     5,000.00   $ 67,500.00
 Produce and distribute five news releases for
 media events only.                                                                $     3,500.00       distribution
  Develop custom media lists for each school
  Monitor US and Canadian broadcast and print
  clips.
  Prepare presentation for Fall Leadership Forum:
  includes group messaging session and PR
  overview (product media training given by Ford)
  Develop PR/media strategy for fall leadership
  forum PR event.
  Pitch and follow up with media outlets for events
  only (see below).
  Organize pre-event media relations for the events
  listed below.
  Includes one staffer to organize on-site media
  relations the day of the event.
     Workshop PR Event                                    700 calls                $      750.00          travel
     Opening Ceremony                                     800 calls
     Friends and Family Day
     Media Day                                            700 calls                $      750.00          travel
     Universal Studios Press Conference/Results           1200 calls

Grand Total                                               $           126,250.00   $ 11,850.00      $ 132,175.00
K. De La Rosa, 11/14/2010                                                                                   Page 2

                                                         Agency services        materials          Total

Highlights of budget version 1

                       PROS                                                   CONS


                                                        Overall: Will put considerable extra burden on others
                                                        to execute missing responsibilities. Does not
                                                        guarantee that one "neutral" organization maintains
Overall: Lower cost. Guarantees a much higher level the key messages and goals that the consortium of
of internal communication - a major problem in          sponsors has agreed to promote. Media relations is
previous years. Also ensures high level of follow up only focused on beginning and end of competition -
for five media releases issued.                         a continuation of what was unsuccessful in the past.
Guarantees regular communication with Project
Manager on the execution of their deliverables. This
will help us get more of what we want from our          Communications Plan developed by ANL, Ford and
contractor throughout the year.                         DOE
Gurantees that Strat@Comm will develop quarterly
reports detailing the activities performed and
deliverables met. These reports will be approved by
the top managers, ensuring these managers are up
to speed and Strat@Comm has accountability.             No radio armchair tour
Ensures that sponsors have ongoing knowledge of
our PR and Media efforts. Ensures that sponsors'
PR programs support our goals and messages and Media and PR is event only - not a full year
are accurate.                                           campaign
We benefit from having their expertise and
knowledge in the execution of all our PR and media Participate in all out of town SC meetings by
efforts.                                                conference call
Strat@Comm will incorporate media messaging
points in their PR overview presentation; Ford Public
Affairs will compliment this with product media         On-site media events using 1 Strat@Comm person
Significant media follow up is built in after each news Team Promotional Kit is developed on hard copy
release is distributed ensuring more successful         only; revised versions of FT 2000 kit plus topic
coverage of the event.                                  tutorials developed by ANL, Ford and DOE
K. De La Rosa, 11/14/2010                                                                         Page 3

    Nov           Feb           May           Aug            Total   Budget Version 1
                                                                     Strategic Counsel and
 $ 15,000.00   $ 15,000.00   $ 15,000.00   $ 15,475.00   $ 60,475.00 Account Management




 $ 4,200.00                                              $   4,200.00 Team Promotional Kit




                                                                     Public Relations and Media
 $ 15,250.00                 $ 1,500.00    $ 50,750.00   $ 67,500.00 Relations




 $ 34,450.00   $ 15,000.00   $ 16,500.00   $ 66,225.00   $ 132,175.00
K. De La Rosa, 11/14/2010                       Page 4

    Nov          Feb        May   Aug   Total
                                                              Agency
PR Agency - Budget Template                                   Services       Expenses       Total Cost       Total

Strategic Counsel and Account Management                                                $           -
  Preparation for and participation in monthly Steering
  Committee meetings and status conference calls
  (includes 2-3 in person meetings in Chicago and/or
  Detroit area)

 Liaison with Kimberly DeClark and Steering Committee
 on a regular basis and in a timely manner
 General Account Management (invoicing, review billing,
 etc.)
 Monitor US and Canadian broadcast and print clips.
 Preparation and dissemination of all required reports

Communications Plan
 Develop Communications Plan, finalize approval, etc.
 Build consensus from Steering Committee on all
 deliverables

Team Outreach
  Act as mentor to each team Outreach Coordinator in
 development of team communication plan and advise
 on media relations outreach


 Support local team outreach activities, provide
 counseling for local events

Public Relations and Media Relations
 Produce and distribute a minimum of three news
 releases for media events and other major news stories
 throughout the year (Fall Workshop, Pre-Competition,
 Final Results).
 Develop strategic/ opportunistic media pitches to gain
 national coverage
 Develop and execute a strategy for generating media
 coverage within each university's media market.
 Develop custom media lists for each school
 Develop and execute PR/media strategy for Fall and
 Winter Workshops
 Develop and execute PR/media strategy for
 competition events - Media Day, Opening Ceremony,
 Finale (results)
 Pitch and follow up with comprehensive list of media
 outlets for each media activity

Other Media Strategies
 Other creative activities you suggest for generating
 media coverage, not listed above.

Grand Total                                               $         -    $         -    $           -    $           -
                                                        Agency
                                                        Services   Expenses   Total Cost   Total



* Travel expenses are reimbursed in a separate budget

				
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