Project Summary In this chapter the group presents the highlights descriptive definition long range objectives feasibility criteria history

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Project Summary In this chapter the group presents the highlights descriptive definition long range objectives feasibility criteria history Powered By Docstoc
					                                         Project Summary

       In this chapter, the group presents the highlights, descriptive definition, long- range
objectives, feasibility criteria, history and basic conclusions of studying the business viability of
“Biba Lavendera” laundry shop.

A. Name of the Enterprise
Biba Lavandera Laundry Shop
       A business name is one of the most essential things to be prepared in starting a business.
Biba Lavandera as the primary name of the business, originated from the noun word “bibo” that
means smart or bubbly. It is used to refer a person that is active and has energy. “lavandera”
came upon the suggestion of Professor Patriarca as it appeals more to the target audience. Biba
Lavendera somehow gives an extraordinary attention
       The name “Biba Lavandera” is unique, simple and easy to remember. People will easily
visualize what the business is about and it will aid to their memory. It includes the information
that the business does and can easily be understood by various target market.

       The business logo shows a bubbly girl to represent Biba, a sun to denote a bright day for
doing laundry with the name of the enterprise. The colors used are on the light shades to be more
attractive and leave a clean and fresh image.
B. Location
       The location of the business is at Blk 79 lot 3 Ginseng Road, Robinsons Homes East Bgy.
San Jose, Antipolo City. Biba Lavandera is inside the Robinsons Homes. Basically, the business
is intended for the residents of the community because not all the residents have house helpers to
do the laundry. Many residents are working and they are too busy to do the laundry so this kind
of business is good enough for the people inside the community. The lot measures 24 sq2 and the
laundry shop is expected to occupy 16 sq2. Originally, the location was occupied by a salon. The
rates of renting the place range from 3,000php to 4,500php a month since it is located on the
main road; hence it projects a higher rate. The cost of renting the place is good enough for the
productivity of the business because it is easily seen by the target audience.
       The main location is near the Robinsons clubhouse, the chapel and the main gate so it is
accessible for all the residents of the subdivision. An efficient site for “Biba Lavandera” is seen
in the community because the need for an instant way to clean the resident’s clothes is high. The
village is in the city so raw materials and other utilities will be available for the business owners.

This is the map of the whole Robinsons Homes East which has approximately 3, 400-4,000
occupied houses (from wikimapia).
This is the exact location of the business inside the Robinsons Homes.
C. Description of the Project
        Primarily, the project is intended for the residents of Robinsons Homes and not in line
with any other government advocacies. However, this may support a clean living which is aimed
by the Department of Health but this project is basically to help the residents lessen their
workload and ensure that their clothes are clean. It does not support any political aspects of the
government or other organizations in the community.
        Biba Lavandera significantly acts a helper for the people who does not have enough time
to do the laundry. It will be managed by a partnership who is a resident of the community.
Through that, the target market is rest assured that the owners of the business adhere to what they
need to get full satisfaction. It is a very good idea to put up a laundry shop in the subdivision
because it also gives the mothers or the ones responsible for doing the laundry, an extra time to
bond with other family members or do other productive things. Instead of doing the laundry that
is tiring, people could just deposit their clothes in the shop and wait for it to get done. More time
and effort will be saved by the residents and perhaps, it could be spent on other household
chores, doing paper works and other.
        This project will be managed by the people who know the feeling of being unsatisfied
with what results they get from doing the laundry at home. The owners thought of more
advantages and benefits that their co- residents will get from having their dirty clothes and stuffs
done in an easy manner. The use of technology today should be able to respond to the needs and
wants of the customers. In that case, a laundry shop is the answer to the need for clean clothes in
less time, less cost and less effort.

D. Long- range Objectives
     To be able to expand the business in other areas of the community in its three operating
     To gain 50% of loyal customers in a year.
     To dominate the market in the community and define the edge of Biba Lavandera laundry
        shop from its competitor inside the subdivision in six months time.
     To establish a good brand to customers and gain brand loyalty in its first three months of
        operation by prevailing a socially responsible enterprise.
     To increase profits in half a year’s time.
E. Feasibility Criteria
       As a socially responsible business, it adheres to the responsibility of having a good
impact on the environment. Profitability is not just the major aim of the project but also to be a
socially responsible business by promoting a healthy environment in a simple way of wearing
clean clothes. According to Renteria (2007), a laundry industry is a recession- proof industry
because everyone has dirty clothes. A laundry business has been a sleeper and has also stayed
well below the radar, but profitability is very visible in this kind of business.
       Judging the viability of the project, it is important to consider aspects like how it is able
to operate in the market, how it differs from other laundry shops inside the subdivision and how
long it stays in spite of the competition. Its profitability can not be judged on the first months of
its operation though, because this kind of industry gives higher cash returns if it attracts
customers in a long- run basis.

F. Highlights of the Project
i. History
       The project came about the thought of a business partnership between the group members
originating from a water refilling station up to the laundry shop. Thinking of what business to put
up that suit inside the Robinsons Homes is really the main thing. A water refilling station may be
viable in the location however a lot of competitors are already operating inside the community so
the group though of a different business where in the target audience could focus their attention
into; and that is a laundry shop.
       Laundry shops are seen to be a need for the residents of the community. This kind of
business does not require much effort for the customers and the business owners as well. For the
customers, it is as easy as leaving their dirty clothes in the shop and return after it is done. For
the business owners, hiring few employees that would manage the business is just the only task
to do. Employees will be needed for operating the laundry machines. Thus, the group thought of
this kind of business for practicability and demand from the target audience. It will be a good
help for meeting the customer’s expectations through satisfying their needs and wants.
ii. Project Timetable Status
        The project is expected to be in operation for ten years and be able to be promoted to a
different stage at a later time such as extending a detergent store near the laundry shop. The
business will still be operational after the expected year; however the focus of the business will
be more on the expansion of the industry.
        Presently, the business is in the stage of introducing a new brand in the market. A
laundry shop is not new in the market though so product innovation and sales management are
important in order for the business to grow. The launching of the business has to be unique and
catchy to attract prospects in the future and develop a loyalty for the brand.

iii. Nature of the Industry
        Laundry industry is a strong and energetic business. Also, what makes it more appealing
to the market is the fact that this steadfast service industry continues to grow and succeed. The
demographic trends toward an even greater dwelling segment of the population forecast
continued success.
        The biggest threat for the business is the competition. Considering that the business site is
inside a subdivision, it is possible that other businessmen would think of putting up the same
business and hence, the market will be more segmented and it yields a smaller target market for
the laundry shop. However in the long- run, the business will not just dominate the whole
subdivision but will also extend to other places like the nearby subdivisions near the Antipolo
church and probably other areas like Taytay, Cainta or Pasig.
        Laundry shops are easily managed through the use of new technology. It lessens the time
and effort that are spent in getting the clothes cleaned. The normal time spent in getting dirty
clothes cleaned is like two hours depending on the number of clothes to be washed and its sizes.
However, the laundry industry belongs to the service industry where the product is primarily the
service given to the customers. Take note of the service, it comprises of the use of detergent
soaps to be used for the clothes, the water consumption, space to be saved by the customers in
hanging their clothes to dry and the electricity that can be saved for ironing them. Generally, this
kind of industry is really seen on the go for the target audience because of convenience and
iv. Mode of Financing and Investment costs
        The mode of financing will be from the partnership of Alburo sisters. It will come from
the savings of both and this business will be their primary investment. A laundry shop is a not
big business that needs an extravagant capital so there is no need to borrow from the bank or a
lending company. The partners chose to finance the business because it will lessen the cost of
        The estimated cost of the total business is ????????????. Funds will be allocated as
follows (php):
        Store rental
        Total price of the equipments (approx)
        Store renovation


         (a detailed analysis of costs will be further discussed on the following chapters)

v. Investment costs
G. Major Assumptions and Summary of Findings
        i. Market Feasibility
        ii. Technical Feasibility
        iii. Financial Feasibility
        iv. Socio- economic Feasibility
        v. Management Feasibility
H. Conclusion of the Study
                                             Market Study
        This chapter covers the most important part of the project that intends to define the size,
nature and growth of the demand for the product, description and price of the product, supply
situation, nature of competition, different marketing factors affecting the market of the product
and the marketing program needed.

A. Product Description
B. Demand- Supply Analysis
C. 4 P’s Study
D. Factors Affecting the Market
E. Survey Results
F. Analysis of Data Gathered
G. Conclusions and Recommendations
                                           Technical Study
        In this chapter, the group presents the products, manufacturing process, plant size and production
schedule, machinery and equipment, plant location and layout, building facilities and the raw material and
supplies for the operation of “Biba Lavandera” laundry shop.
A.      Services
        Biba Lavandera will be providing customers with the following laundry services: Wash,
Dry, Fold (WDF), Pressing, Hand Wash, and Dry Cleaning services.
        Wash, Dry,Fold or WDF is the most common sought service from a laundry shop. This
service provides basic machine washing and drying; and folding for customers’ clothes,
comforters, towels, curtains and seat covers with or without foam. This process is done with the
aid of washing machines and dryers. Washing machines perform several rinses after the main
wash to remove most of the detergent. Then, the clothing would be placed on a clothes dryer or
tumble dryer that is used to remove moisture from a load of clothing and other textiles. Then, the
clothes or garments would be manually folded and bagged for pick up for the customers.
        Pressing or Ironing or smoothing is the work of using a heated tool, or tools, such as an
iron to remove wrinkles from fabric. Ironing works by loosening the bonds between the long-
chain polymer molecules in the fibers of the material. While the molecules are hot, the fibers are
straightened by the weight of the iron, and they hold their new shape as they cool. Some fabrics,
such as cotton, require the addition of water to loosen the intermolecular bonds. Aside from this,
ironing may also be used as a germ/parasite killing hygienic operation. Most ironing is done on
an ironing board, a small, portable, foldable table with a heat resistant top. Some commercial-
grade ironing boards incorporate a heating element and a pedal-operated vacuum to pull air
through the board and dry the garment. But technology has paved its way in improving the
traditional iron to steam irons which allow pressing without an ironing board.
Hand Washing is the traditional manual cleaning of clothes. Some delicate clothing pieces
require gentle cleansing, thus the need for hand washing service. The laundry worker would
wash the specified clothing one by one by hand and bar soap and the clothing would also be air-
dryed before it could be folded.
       Dry Cleaning is a cleaning process for clothing and textiles using an organic solvent
rather than water. The solvent used is typically tetrachloroethylene (perchloroethylene),
abbreviated "perc" in the industry and "dry-cleaning fluid" by the public. Dry cleaning is
necessary for cleaning items which would otherwise be damaged by water and soap or detergent.
The cleaning process of dry cleaning is more time consuming compared to the usual wash, dry,
fold process, but there are clothing that requires such service like gowns and barongs, coats,
suits, dresses, jackets, caps and neckties. The international GINETEX laundry symbol for dry
cleaning is a circle. It may have a letter P inside to indicate perchloroethylene solvent, or a letter
F inside to indicate a hydrocarbon solvent. A bar underneath the circle indicates that only mild
cleaning processes should be used. A crossed out empty circle indicates that no dry cleaning is
B. Manufacturing Process
       There are different processes involved in a laundry business depending on the specified
service ordered by the customer and the service required with the type of garment or fabric. We
also have the International Washing Symbols to refer to in washing the clothes to assure the
customers that their clothing is handled in the best way by a customer-satisfaction oriented

           Wash Dry Fold Service Per 10 Kilo Wash Load

 For Thin Garments including              For Thick Garments such as
Bed Sheets, Curtains, Towels and           Blankets and Comforters.
 Seat Covers with or without Foam.
     Pressing Service

Hand Washing Process
                               DRY CLEANING PROCESS

C. Plant Size and Production Schedule
D. Machinery and Equipment


       2 Whilpool Topload Washers Model : 4PWTW5905

                      27”Super Capacity Plus
                      10.5 Kg. Dry Linen Capacity
                      Fully Automatic Washer with Silver Panel
                      Exta Roll Action Agitator
                      MagiClean Lint Filter
        Polypropylene Outer Tub
        Direct Drive System
        Extra Rinse Option
        Self Balancing Basket and Tub
        Rat-Proof Base
        Tripod Suspension System

        MODEL                              4PWTW5905
        LOAD CAPACITY                      10.5 Kgs.
        WASHER TYPE                        Top Load
        SPIN CAPACITY                      10.5 Kgs.
        SPIN SPEED                         650 rpm
        NO. OF WASH PROGRAMS               9 cycles
        SoakWash FUNCTIONS                 No
        EXTRA RINSE                        Yes
        TURBO PERFORMANCE                  No
        WATER USAGE per WASH               87 Liters
        AGITATOR                           Yes
        CONTROL TYPE                       Push Button / Knob
        WASH WATTAGE                       880W
        COLOR                              Biscuit/White
        NET DIMENSIONS (h:w:d) in inches   42.5 X 27 X 26.5
        POWER SOURCE                       220V / 60Hz
        NET WEIGHT                         72 Kgs.
        GROSS WEIGHT                       78 Kgs.
2 Whirlpool Dryers Model : 4PWED5905

               10.5 KG. Fully Automatic Electric Dryer with Silver Panel
               Automatic Dry
               Gentle Heat System
               Removable Lint Filter
               End-of-Cycle Signal
               Wrinkle ShieldTM Option
               Quiet Dry Noise Reduction
               SpillGuardTM Top

                 MODEL                                     .4PWED5905
                 LOAD CAPACITY                             10.5 Kgs
                 NO. OF CYCLES AND OPTIONS                 8 Cycles
                 ACCUDRY SENSOR DRYING                     Automatic Dry
                 REMOVABLE LINT FILTER                     Top Mounted
                 CONTROL TYPE                              Push Button and Knob
                 MATERIAL AND FINISH                       Enamel, Powder Coated
                 POWER SOURCE                              220V / 60Hz
                 WATTAGE                                   5400W
                 COLOR                                     Biscuit / White
                 NET DIMENSIONS (h:w:d) in inches          42.5 X 29 X 28
                 NET WEIGHT                                53 Kgs.
                 GROSS WEIGHT                              56 Kgs.

1 Dry Cleaner
E. Plant Location
F. Plant Layout
G. Building Facilities
H. Raw Materials and Supplies
I. Utilities
J. Waste Disposal
K. Production Cost
        i. Direct Materials
        ii. Direct Labor
        iii. Manufacturing Overhead
L. Plant Organization
M. Appendices
        i. Plant Layout/ Equipment
        ii. Equipment flow sheet
        iii. Equipment listing and cost
        iv. Utilities calculation
        v. Plant facilities breakdown of cost
        vi. Projected cost of production
                                      Socio- Economic Study
A. Socio- Economic Benefits
        i. Employment and Income
        ii. Taxes
        iii. Supply of commodities
        iv. Demand for materials
                               Organization and Management Study
A. Formulation of Goals and Objectives
B. Basic Considerations
C. Forms of Ownership
D. Organizational Chart
E. Officers and Key Personnel
F. Project Schedule
Environmental Impact Analysis

Description: Starting a Laundry Business document sample