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WE THOUGHT YOU WOULD FIND THIS STORY WHICH WAS FEATURED IN THE JANESVILLE GAZETTE INTERESTING IT GIVES YOU INSIGHT INTO OUR COMPANY AND THE PEOPLE BEHIND IT MONSTER GARAGE

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WE THOUGHT YOU WOULD FIND THIS STORY WHICH WAS FEATURED IN THE JANESVILLE GAZETTE INTERESTING IT GIVES YOU INSIGHT INTO OUR COMPANY AND THE PEOPLE BEHIND IT MONSTER GARAGE Powered By Docstoc
					   WE THOUGHT YOU WOULD FIND THIS STORY, WHICH WAS FEATURED IN THE JANESVILLE
GAZETTE, INTERESTING. IT GIVES YOU INSIGHT INTO OUR COMPANY AND THE PEOPLE BEHIND IT.




           MONSTER
GARAGE
    Budget Truck and Auto
  started small, but it is now                                     The Budget Truck and Auto facility takes up more than 45,000 square feet, sprawl-
                                                                   ing over 16 acres just off Avalon Road in Janesville. The business is one of the
     parked in a large stall                                       largest of its kind in North America.                 Photo courtesy Aerial View



By Jim Leute, Gazette Staff                                                  Budget repairs,        Polzin said. "We have the facility here,
                                                                     renovates and custom-          and in talking with some people, we
     Ruth Polzin wanted her garage back.                             izes vehicles that Herb        realized that it probably wasn't getting
     For too long in the late 1960s and                              Polzin said many other         marketed the right way.
early 1970s, her husband's fledgling auto                            body shops won't                    "That why we've gone to outside
body repair business had taken over                                  touch. It specializes in       experts to help us reach the people who
every nook and cranny of the family's                                autos, buses, tractor-         see the need for our type of business."
garage on West Avalon Road in Janesville.                            trailers, motor                     But make no mistake, Budget is still
                                                    Jamie Dahlke
                         Herb Polzin                                 coaches, construction          very much a family-owned, family-
                     sprung into action,         equipment and large trucks.                        operated business.
                     and with the help of             And in doing so, quality and cus-                  Even when Herb and Ruth winter in
                     friends, neighbors and      tomer service are the driving factors,             Arizona, which they've done now for
                     local contractors, put      Herb said.                                         22 years.
                     up a 2,000-square-foot           "If you're going to do something,                  "My family runs the business, and I
                     building that opened                             quality has to be a           have absolutely no concerns when I'm
                     in January 1973 as                               part of it," he said.         gone," Herb said. "I'm always confident
                     Budget Truck and                                 "People are people,           that they're doing what they're supposed
     Herb Polzin     Auto.                                            and if you treat them         to be doing with the business."
     Today, Ruth Polzin has plenty of                                 well, they'll treat you            A lot of that he attributes to the strict
room to park a car. The sprawling                                     well."                        division of responsibilities among Russ
45,000-square-foot business that sits on                                    In several              Dahlke, Mark Polzin and Jamie Dahlke.
16 acres off Avalon Road is one of the                                buildings, Budget                  "Each answers to the others about
largest of its kind in North America.                Mark Polzin
                                                                      does about 30 percent         what's going on in his area," he said. "It
     "I really never thought it would get                             of its work on locally        eliminates the friction and keeps us friends.
to this point," Herb Polzin said. "We've         wrecked cars and about 70 percent on the                "We've been very fortunate as a
kind of grown by the seat of our pants."         bigger rigs that come to Janesville from           family. Most of it has run pretty smoothly."
                            As a trainer at      around the country.                                     And everyone's got a place to park.
                     Janesville's GM plant,           Over the years, Budget has added a
                     Polzin mixed his days       variety of paint and sandblasting booths,
                     with long hours on          detail areas and office space. Employ-
                     both shifts at the plant,   ment has grown to about 40, which
                     followed by long            includes a second shift that stretches
                     nights with his young       Budget's hours from 6 a.m. to 2 a.m.
                     business. He hooked              "That's kind of unique for a body
                     up with Russ Dahlke,        shop," said Herb, who retired from GM
    Russ Dahlke      who was working for         in 1982. "But we want to get people back
another shop, to launch Budget in its            on the road quickly. Truckers can't afford
new building on a couple of acres of land        a lot of down time."
bought from Dahlke's mother.                          The company has worked hard to
     "I thought that if we could do this,        increase its truck business.
Russ would have a better job," Polzin                 "We knew there was a lot of that
said. "I already had a job that was paying       kind of work out of state," Herb said. "If
well. I thought this was something we            the Janesville economy ever failed, we
could do that would be big enough for            knew we needed to be out of state."
both of us."                                          To that end, Budget has hired outside
     And ever since that first facility went     sales representatives who travel the
up, the business has grown-building by           Midwest. A Milwaukee firm has come on
building-to support three generations of         board to boost Budget's regional pres-
the Polzin family.                               ence with marketing campaigns to
     Dahlke married the Polzins' daugh-          complement the company's already
ter, Kathy, and both are involved in the         positive word-of-mouth advertising.
business. So too are the Polzins' young-              "We know that we need to bring
est son, Mark, and his wife, Julie. The          more business to Janesville," Mark
Dahlkes' son, Jamie, is also a partner in
the business with Herb Polzin, Russ                                www.budgettruckandauto.com
Dahlke and Mark Polzin.
                                                                      As Seen in the Janesville Gazette - Monday, June 20, 2005

				
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