Bsnl s Marketing Strategy 360 Wireless Solutions A 80 team offering wireless solutions

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Bsnl s Marketing Strategy 360 Wireless Solutions A 80 team offering wireless solutions Powered By Docstoc
					360* Wireless Solutions
A 80 + team offering wireless solutions in three areas

• GPRS Portal Management for Operators
• Content Development – Games, Graphics (Wallpapers,
  themes and animation), Ringtones etc.
• Wireless Consulting & Solutions for Media Houses ,
  Content Owners , Brands
• Mobile Media Solutions – SMS Promotions, Advergaming,
  Direct Response Applications.
                Corporate Overview                                       Business Operations

 Founded two years ago and is today India’s premiere     14,000 sq ft business premises in Tardeo, Mumbai
  VAS Solutions architect                                 Operational offices in London, & Dubai
 Market leader in GPRS space in India                    Branch offices spread across India
 Partnered with most of the mobile operators in India    Fully equipped state of the art sound studio
 Exclusively manages GPRS portal for operators like      Currently employs about 83 employees, expected to
  Idea, BSNL & MTNL and is preferred partner for Hutch     go up to 125 by FY06
 Strong Product Development team which offers
  unique products to Operators worldwide.
                   An Overview
                    Mauj has strong presence across the entire value chain of VAS market viz. Application Service
Mauj’s Presence      Provider (ASP), Content Production, Aggregation, Publishing, Marketing and Distribution
 in the Entire      Strong strategic relationship with media partners
 Value Chain        Ability to close attractive deals with Bollywood/ Regional film industry to ensure content pull

                    Sizable growth in the Industry is going to come from adoption of new technologies like
                     GPRS/EDGE/3G (referred as ‘GPRS’ or ‘Rich Media’ hereinafter)
 Mauj’s Strong      Commercially launched 80%+ new products in Rich Media Content for the first time in Indian
Position in Rich
                     VAS market
 Media Content

                    Senior management team has been pioneer in this space having spent significant time at

 Strong Team, Yahoo and Hutch (all pioneers in the telecom VAS space)
                    Instrumental in shaping up of the entire VAS market in India
                           Product Development & Aggregation Strength
                               Demonstrated Product Innovation Capability

    • Displayed in-depth understanding of the Indian market and superior innovation capability

    • A pioneer in developing several new products for the first time in India VAS market:
             Multiplayer Bluetooth game           Themes - Nokia and Sony Ericson
             Polyphonic tones                     GPRS – Movie ticket booking, railway
             Real tones/MP3 tones                    ticket booking, Portal management
             SMS tones                            Applications for Symbian operating
             Video Ringtones                         platform
                                                   Wall Genie

       Strengths in Content Development                                Licensing Deals
• Strong content creation team with about 25% of     • Aggregated and marketed about 800
  the team having 5+ years of experience               international mobile games so far

• Collective experience of about 10 man years in     • In-licensed exclusive telecom rights from key
                                                       production houses like K Sera Sera, UTV,
  developing ringtones
                                                       Rajshri Productions, Kingfeatures, Sony,
• Ability to develop about 10-15 new games per         Universal, EMI Virgin, IMG etc.
  month                                              • Non exclusive licensing deals with another 50
     Developed ~ 200 unique games in last two         production houses
Mauj Product Portfolio – Innovations
BSNL’s WAP & Websites
MTNL’s WAP & Websites
Idea’s WAP & Websites
Executive Summary
Industry Highlights
Mauj Overview                             Representative List of Partners
                      Telecom Operators                  Production Houses

                           Media                              Others
                                      Mauj – International Foray

     Distribution Partnership - Platform            Content Supply - Relationship

• SELATRA, UK                                • HANK KETCHAM, USA
• MO MEDIA, UK                               • HEARST HOLDINGS, USA
• ABS CBN, PHILIPPINES                       • SELATRA, UK
Mauj – Capturing Eyeballs
Mauj – Capturing Eyeballs
Mauj – Capturing Eyeballs
Mauj – Capturing Eyeballs
Mauj – Capturing Eyeballs
Few of our Achievements
  Firsts from Mauj
  Symbian Applications
  SMS Tones
  GPRS Portal Management
  Multiplayer BlueTooth Games
      SIDDHIVINAYAK – Virtual Temple

Make your Mobile Phone a VIRTUAL TEMPLE
             SIDDHIVINAYAK – Graphics

Wallpapers          Themes              Animations
 SIDDHIVINAYAK – Ringtones & Video Ringtones

Ringtones                                      Video Ringtones
                        SIDDHIVINAYAK – SMS Prayers

~ SMS your Prayers Daily from Anywhere in INDIA.
~ Prayers are Daily kept in a WISH BOX inside Siddhivinayak Temple.
                                        Advantages to Temples

 Devotees from all over the world can reach out to the Temple through their Mobile Phones.

 Temples can reach out to devotees all over the world.

 Mobile Solutions can help in improving Management & Administrative Challenges.

 Temple Services can be extended through SMS & GPRS.
  Example: SMS Prayers, SMS Puja Bookings etc.

 Mobile Commerce will help Temples in providing Premium Services to Devotees.

 Temples can promote Special Events & Puja through Mobile Phones.
Thank You

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