I Build America
Why “I Build America?”
The power of members can be the difference
between winning and losing.
Activism levels across LIUNA are not even.
One union, one army.
Local Unions are Critical to I Build America
International has activists Locals don’t have
Locals have contact with activists International doesn’t have
Integrate efforts: LIUNA members standing up for LIUNA
members – wherever they are
Sign-up sheets, posters, talk it up
The defining characteristic of active union members:
Receive a lot of communication from their union.
Good communications: more visible members
Source: Peter Hart Research Survey of LIUNA members, November 2008
Good communications: members talk up the union
Good communications: members contribute
Good communications: more phonebankers
Good communications: more jobsite volunteers
Good communications: more door-knockers
Members become activists by using all
tools in our arsenal:
Steady flow of activities
Guidance / Tracking
Good communications: difference between winning
News Media Outreach
Since 2006, positive coverage of LIUNA
has increased 39 percent annually – just
short of 4,000 reports.
News media can help win organizing
and political campaigns.
Validates power of LIUNA and members.
Telephone Technology and Email
Predictive dialing and patch-through.
LiUNA! Action Network emails.
The front door of any
organization in today’s world.
Message foundation for
organizing and political efforts.
Free Local Union website
templates and hosting.
For reaching members with industry specific
For prospective members, organizing.
Tie into online communications.
Offer ways to get involved.
Arm members with information they can use
to involve others.
Reinforces member pride.
Gets the message out, unfiltered.
Supports members in the
If we have no common look, we
won’t be recognized.
Politicians should recognize a
sea of orange as LiUNA!
Non-union workers should see
orange and see, “LiUNA!”
Helping to win an election
Make a Call to Build America: 107,967 member-to-
20,000+ volunteer offers
2 million pieces of direct mail
2 million robo calls and 1 million emails
200,000+ stickers, t-shirts, caps, etc.
Free and paid media
Beating Multi-Billion Corporate Handouts
Robo calls and patch-throughs
Intensive media – Lou Dobbs to Wall Street Journal
Visibility – pigs at the trough
In depth reports
Fighting for Good Jobs in Stimulus Bill
5,000+ personal calls to Senators
2,000 member letters
200,000+ robo calls and patch-throughs
Free and paid media featuring members hopes,
dreams and aspirations all with the message: Build
America so America Works.
Immigrant Worker Outreach
Goal: engage workers to organize where they are.
TV, radio, print free and paid media.
Community events, high visibility.
Major Battles Coming that Impact Members’ Lives
Health Care Reform: Taxes, Level Playing Field
Surface Transportation Bill: Good Jobs
Project Labor Agreements
Water Bill: Good Jobs
Employee Free Choice: Good Jobs
Weatherization Organizing: Good Jobs
Local and Regional Campaigns