Managing Human Resources
Human resources: the individuals within the firm, and to the
portion of the firm's organization that deals with the hiring, firing,
training, and other personnel issues.
Employees Benefits Along with
Dining Room Sets
Cami Ichiki & Stacy Iwai
• Pernille Spiers-Lopez
• Employee Leadership
• Employee Commitment
• Employee Flexibility
• Employee Benefits
• IKEA History
• SWOT analysis
President of IKEA North America
• Named president in 2001, when sales staff turnover
was 76%. The next year she helped the company
slash turnover to 56%.
• Believes that “The number one priority is family”
• Last fall, Working Mother magazine named IKEA
North America one of the 100 best companies for
working mothers and singled out Spiers-Lopez for
its Family Champion Award.
• Spiers-Lopez suggested that effective leadership
starts with self-examination.
• Leadership is about being in front of everyone and
taking steps that others can’t always see.
• Good leaders must recognize that they do not have
all the answers.
• Leadership today is really about enjoying change.
• It’s easy to be committed to the co-worker
who’s doing great.
• Spiers-Lopez believes that “The real
commitment is when the employee is
struggling. When I hire you, I am there until
you don’t want to do it anymore.”
• A key part of Spiers-Lopez’s job is to convince her
managers to find ways to match their stores’ needs
with those of employees:
– using flexible work schedules
– job sharing
– compressed work weeks
– other techniques
• The company has a strong commitment to
diversity and tries to attract employees who reflect
the communities in which stores are located.
• Full medical and dental insurance
• Coverage for domestic partners and children
• Paid maternity leave
• Tuition assistance
• Flexible work schedules.
• In 1943, IKEA was founded by Ingvar Kamprad
• Based in Sweden
• The stores exteriors are painted bright blue and yellow, Sweden’s
• Originally sold pens, wallets, picture frames, watches, jewelry and
nylon stockings. Now IKEA specializes in fashionable furniture
and home accessories at low prices.
• In 1951, the first IKEA furniture catalog is published
• In 1985, the first IKEA store opened in the USA
• IKEA North America headquartered in Plymouth Meeting, Pa.
• IKEA numbers 76,000 employees in 200 stores in 31 countries
• Employs about 7,000 in the U.S. stores and plans to open 50
new stores over the next decade.
• Strengths • Weaknesses
– Low prices – Assemble products yourself
– Advertising (catalog,
website, radio, word of – Few locations
mouth) – Store layout (store too big
– Good online presence for some)
– Wide range of products &
– Self-Serve area
– One-stop shopping
– Model rooms
– A typical IKEA has a
Restaurant, Grocery Store,
Supervised play area & Baby
SWOT Analysis cont.
• Opportunities • Threats
– Have some assembled – No direct competition
furniture – Intertypes
– More stores • Walmart
– Sell some of their • Kmart
furniture in other retail • Home Depot
stores • Sears
– Pier 1