Employee Swot Analysis

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Employee Swot Analysis Powered By Docstoc
					      Managing Human Resources




Human resources: the individuals within the firm, and to the
portion of the firm's organization that deals with the hiring, firing,
training, and other personnel issues.
           IKEA:
     Furnishing Good
Employees Benefits Along with
     Dining Room Sets




   Cami Ichiki & Stacy Iwai
       Overview
•   Pernille Spiers-Lopez
•   Employee Leadership
•   Employee Commitment
•   Employee Flexibility
•   Employee Benefits
•   IKEA History
•   SWOT analysis
          Pernille Spiers-Lopez
   President of IKEA North America

• Named president in 2001, when sales staff turnover
  was 76%. The next year she helped the company
  slash turnover to 56%.
• Believes that “The number one priority is family”
• Last fall, Working Mother magazine named IKEA
  North America one of the 100 best companies for
  working mothers and singled out Spiers-Lopez for
  its Family Champion Award.
          Employee Leadership

• Spiers-Lopez suggested that effective leadership
  starts with self-examination.
• Leadership is about being in front of everyone and
  taking steps that others can’t always see.
• Good leaders must recognize that they do not have
  all the answers.
• Leadership today is really about enjoying change.
      Employee Commitment

• It’s easy to be committed to the co-worker
  who’s doing great.
• Spiers-Lopez believes that “The real
  commitment is when the employee is
  struggling. When I hire you, I am there until
  you don’t want to do it anymore.”
             Employee Flexibility

• A key part of Spiers-Lopez’s job is to convince her
  managers to find ways to match their stores’ needs
  with those of employees:
   –   using flexible work schedules
   –   job sharing
   –   compressed work weeks
   –   other techniques
• The company has a strong commitment to
  diversity and tries to attract employees who reflect
  the communities in which stores are located.
           Employee Benefits

• Full medical and dental insurance
   (20+ hours/week)
• Coverage for domestic partners and children
• Paid maternity leave
• Tuition assistance
• Flexible work schedules.
                     IKEA History
• In 1943, IKEA was founded by Ingvar Kamprad
• Based in Sweden
• The stores exteriors are painted bright blue and yellow, Sweden’s
  national colors.
• Originally sold pens, wallets, picture frames, watches, jewelry and
  nylon stockings. Now IKEA specializes in fashionable furniture
  and home accessories at low prices.
• In 1951, the first IKEA furniture catalog is published
• In 1985, the first IKEA store opened in the USA
• IKEA North America headquartered in Plymouth Meeting, Pa.
• IKEA numbers 76,000 employees in 200 stores in 31 countries
• Employs about 7,000 in the U.S. stores and plans to open 50
  new stores over the next decade.
                  SWOT Analysis
• Strengths                        • Weaknesses
   – Low prices                      – Assemble products yourself
   – Advertising (catalog,
     website, radio, word of         – Few locations
     mouth)                          – Store layout (store too big
   – Good online presence              for some)
   – Wide range of products &
     styles
   – Self-Serve area
   – One-stop shopping
   – Model rooms
   – A typical IKEA has a
     Restaurant, Grocery Store,
     Supervised play area & Baby
     care room
          SWOT Analysis cont.
• Opportunities                 • Threats
  – Have some assembled           – No direct competition
    furniture                     – Intertypes
  – More stores                      •   Walmart
  – Sell some of their               •   Kmart
    furniture in other retail        •   Home Depot
    stores                           •   Sears
                                  – Pier 1
                 Sources

• http://www.ikea.com
• http://knowledge.wharton.upenn.edu/article/9
  59.cfm
• http://www.google.com/search?hl=en&lr=&oi=
  defmore&defl=en&q=define:Human+resource
• http://www.borg.com

				
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