Employee Swot Analysis

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					      Managing Human Resources

Human resources: the individuals within the firm, and to the
portion of the firm's organization that deals with the hiring, firing,
training, and other personnel issues.
     Furnishing Good
Employees Benefits Along with
     Dining Room Sets

   Cami Ichiki & Stacy Iwai
•   Pernille Spiers-Lopez
•   Employee Leadership
•   Employee Commitment
•   Employee Flexibility
•   Employee Benefits
•   IKEA History
•   SWOT analysis
          Pernille Spiers-Lopez
   President of IKEA North America

• Named president in 2001, when sales staff turnover
  was 76%. The next year she helped the company
  slash turnover to 56%.
• Believes that “The number one priority is family”
• Last fall, Working Mother magazine named IKEA
  North America one of the 100 best companies for
  working mothers and singled out Spiers-Lopez for
  its Family Champion Award.
          Employee Leadership

• Spiers-Lopez suggested that effective leadership
  starts with self-examination.
• Leadership is about being in front of everyone and
  taking steps that others can’t always see.
• Good leaders must recognize that they do not have
  all the answers.
• Leadership today is really about enjoying change.
      Employee Commitment

• It’s easy to be committed to the co-worker
  who’s doing great.
• Spiers-Lopez believes that “The real
  commitment is when the employee is
  struggling. When I hire you, I am there until
  you don’t want to do it anymore.”
             Employee Flexibility

• A key part of Spiers-Lopez’s job is to convince her
  managers to find ways to match their stores’ needs
  with those of employees:
   –   using flexible work schedules
   –   job sharing
   –   compressed work weeks
   –   other techniques
• The company has a strong commitment to
  diversity and tries to attract employees who reflect
  the communities in which stores are located.
           Employee Benefits

• Full medical and dental insurance
   (20+ hours/week)
• Coverage for domestic partners and children
• Paid maternity leave
• Tuition assistance
• Flexible work schedules.
                     IKEA History
• In 1943, IKEA was founded by Ingvar Kamprad
• Based in Sweden
• The stores exteriors are painted bright blue and yellow, Sweden’s
  national colors.
• Originally sold pens, wallets, picture frames, watches, jewelry and
  nylon stockings. Now IKEA specializes in fashionable furniture
  and home accessories at low prices.
• In 1951, the first IKEA furniture catalog is published
• In 1985, the first IKEA store opened in the USA
• IKEA North America headquartered in Plymouth Meeting, Pa.
• IKEA numbers 76,000 employees in 200 stores in 31 countries
• Employs about 7,000 in the U.S. stores and plans to open 50
  new stores over the next decade.
                  SWOT Analysis
• Strengths                        • Weaknesses
   – Low prices                      – Assemble products yourself
   – Advertising (catalog,
     website, radio, word of         – Few locations
     mouth)                          – Store layout (store too big
   – Good online presence              for some)
   – Wide range of products &
   – Self-Serve area
   – One-stop shopping
   – Model rooms
   – A typical IKEA has a
     Restaurant, Grocery Store,
     Supervised play area & Baby
     care room
          SWOT Analysis cont.
• Opportunities                 • Threats
  – Have some assembled           – No direct competition
    furniture                     – Intertypes
  – More stores                      •   Walmart
  – Sell some of their               •   Kmart
    furniture in other retail        •   Home Depot
    stores                           •   Sears
                                  – Pier 1

• http://www.ikea.com
• http://knowledge.wharton.upenn.edu/article/9
• http://www.google.com/search?hl=en&lr=&oi=
• http://www.borg.com

Description: Employee Swot Analysis document sample