Art Director & Graphic Designer
SUMMARY OF QUALIFICATIONS
Passionate, dedicated, detail oriented and organized design professional.
Delivers fresh and innovative design solutions for each creative project.
Ability to work efficiently under deadlines and manage multiple projects in a fast pace environment.
Experience leading creative team of designers, copywriters, photographers and production specialists.
Strong ability to translate creative concepts into effective visual execution.
Microsoft, Senior Interactive Graphic Designer Redmond, WA, October 2008 – February 2009
Design for marketing campaigns, including web banners, landing pages and profile page customization for zune.net.
Design and implement website wireframe templates to be used as a guideline book for website design consistency.
Senior Art Director, Bernstein-Rein Advertising Kansas City, Missouri February 2007-July 2008
Art direction and design for the following accounts: Payless Shoesource, Steve & Barry’s, Crockpot, Blockbuster, Home Depot,
Mr. Coffee, Time Warner Cable, Indigo Wild, USAA, Éilan Hotel, Bambu Beauty + Fitness, Harvest Ball Society and Beauty Brands.
Led and collaborated with creative team of designers, copywriters and production specialists.
Responsible for building and maintaining relationships with clients, photographers and production studios.
Experience with creative brief development, strategic brainstorming, campaign development and creative execution.
Organized and managed product deliverables.
Responsible for color proofing and final approval of pre-press proofs for print execution.
Experience providing photography art direction and selecting photographs for projects.
Art Direct and collaborate with copywriters in creative brainstorming to write scripts for broadcast.
Achievements and contributions:
Payless Shoesource - Responsible for designing direct mail campaigns and implementing the direct mail marketing program for Payless
Shoesource. Helped launch direct mail marketing program targeting moms and kids.
Crockpot - Designed print advertisements targeting a wider audience. Art directed photo shoots including studio food and product photography
as well as outdoor lifestyle photography. Redesigned crockpot.com website and implemented a timeline of user interface extensions to increase
Eilan Hotel, Bambu Beauty + Fitness, Harvest Ball Society - Responsible for brand development including: logo design and naming, stationery
packages, color palettes and brand guidelines. Developed innovative retail visual merchandising solutions and in-store signage and graphics.
USAA - Designed and created copy-heavy multi-page documents and brochures, direct mail marketing campaigns, print advertisements, outdoor
billboards and online communications including landing pages, banner advertisements and e-books. Managed and collaborated with a creative
team of copywriters, photographers, and production specialists to create initial innovative creative concepts. Developed approved creative
campaigns to final execution for print and web.
Beauty Brands - Developed an employee dress code for Beauty Brand Salon Spa Superstores, including clothing color restrictions, consistency
in dress throughout the various departments, nametag design and placement, stylist apron graphics and promotional aprons.
Designed and finalized The Beauty Brands Look Book for employee and manager reference. Organized and art directed a fashion show
to reveal the new Beauty Brands Look to managerial staff.
Graphic Designer, Creative Source Group Kansas City, Missouri July 2006-January 2007
Designed print, online banner ads and recipe logo for Borden Milk Products.
Developed and designed e-commerce website for start-up company. Responsible for website updates and maintenance.
Worked in collaboration with search engine optimization specialist to increase online traffic.
Responsible for maintaining relationships with clients, web developers and photographers.
Organized and managed product deliverables for marketing campaigns.
Graphic Designer, Image Pac Graphics Portland, Oregon September 2002 - September 2003
June 2004 – June 2005
Worked on packaging, label design and in-store visual merchandising including freestanding and cash-wrap POP for Starbucks,
Little Caesars Pizza, Costco, Jet City Pizza, Hershey’s and Harry and David’s.
Collaborate with structural designers for effective and economical packaging solutions.
Worked as an on-site manager and graphic designer for Portland satellite location.
Glass Studio Artist, JoBean Glass Studio Saba, Netherlands-Antilles December 2003 - December 2004
Developed brand identity, designed and developed website, print ads, brochures and responsible for product photography.
Graphic Designer, Signs Northwest Portland, Oregon May 1999 - January 2000
February 2002 - July 2002
Worked with clients such as Powell’s Books and Made in Oregon.
Responsible for design and execution of outdoor signage, way-finding, retail window signage, in-store graphics and logo design.
Graphic Designer, ACME Design Portland, Oregon September 2001 - December 2001
Designed graphics for the annual AIGA Graphic Design Exhibition.
Created visual graphics and packaging design for Stash Tea.
Freelance Graphic Designer, Home Resource Book Portland, Oregon April 2000 - August 2000
Responsible for art direction and art buying for print ad photography.
Designed print advertisements for home decorating and home improvement target audience.
Intern Graphic Designer, NIKE, Inc. Portland, Oregon March 1997 - May 1997
Created and designed the Niketown cash-wrap employee user manual and internal company collateral.
BFA in Graphic Design, 2002
Pacific Northwest College of Art, Portland, Oregon
Parsons Paris School of Design, Paris, France
AWARDS & HONORS
Silver Addy Award, Client: Harvest Ball Society, Stationery package, 2009
Silver Addy Award, Client: Harvest Ball Society, Fashion show event invitation, 2009
Everett B. & Jean Jacobberger Franks Merit Scholarship, Pacific Northwest College of Art, Spring 2000
Adobe: CS3 Suite, Photoshop, Illustrator, Freehand, InDesign, Image Ready, Dreamweaver,
Flash, Fireworks, Director, Acrobat and PageMaker.
Microsoft Office: Word, Excel, Entourage and PowerPoint.
Other Software: QuarkXPress
Web: Interactive and online web design experience, proficient using HTML and CSS.
Operating Systems: MAC OS and Windows Vista.
Creative Portfolio http://www.hollykincaidcreative.com
Owner, Kincaidesigns http://www.kincaidesigns.com
Designed and developed 200+ page e-commerce website.
Optimized kincaidesigns.com to rank in Google’s top five natural listings using search engine optimization techniques.
Responsible for overall design, web development using Dreamweaver and HTML, fashion product photography and photography retouching for
print and online use, print ads, brochures, packaging, product display and various collateral and marketing materials.
Developed a marketing strategy, product development plan and established a product roll-out schedule.
Wrote a small business plan for grant submissions. Awarded the bronze as a finalist in the Halstead Small Business Grant competition.